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Management Instruction AS-610-2012-3 - Web Site Affiliation Program - Contents
Purpose of the Web Affiliation Program
The purpose of the Web affiliation program is as follows:
To make postal information, products, and services more available
to customers by allowing other Web sites to link to Postal Service Web sites.
To assist customers using Postal Service Web sites by:
Providing links to categories of vendors offering postal-related
products and services.
Providing links to Web sites that benefit Postal Service
customers by providing information tied to Postal Service products and services that support third parties with which the Postal Service has a business relationship.
Providing links to public interest Web sites.
To generate revenue for the Postal Service through affiliation fees,
increased Web site traffic, and increased sales of Postal Service products and services.