Post Office Helps Pet Doctor ‘Fetch’ Customers

‘Every Door Direct Mail’ unleashes the power of sales potential

June 01, 2011 

HAYWARD, CA — California Pet Pharmacy owner, Dr. Jay Lalli, was looking for ways to promote his online pet drugs store, California Pet Pharmacy in Hayward. When he heard about the Postal Service’s new delivery method, Every Door Direct Mail (EDDM), he found the perfect way to “fetch” customers without all the fuss of needing to buy a mailing list, plus saving on mail preparation and printing costs.  

“Every Door Direct Mail is very easy to set up,” said Lalli. “I can pinpoint the customers in a very targeted area."

Dr. Lalli targeted his address-free direct mail to customers along three carrier routes within the vicinity of his store, reaching 10,000 potential new customers. He discovered that using mail delivery route information, rather than names and exact addresses, he could notify people about his California Pet Pharmacy business within a target-specific area. Letter carriers deliver EDDM along with the day’s mail to every door that businesses want to reach, reliably and inexpensively.

EDDM enables business mailers to conveniently address mailpieces to "Postal Customer” when complete coverage on any designated delivery route is intended. It’s a powerful sales tool for those trying to reach audiences within a specific geographic range, by using the most effective marketing channel there is – direct mail to the door.

Find out about EDDM’s potential at Be sure to contact your local Post Office to hear about upcoming Grow Your Business Day events.

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A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 150 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. We’re everywhere so you can be anywhere: With 32,000 retail locations and the most frequently visited website in the federal government,, the Postal Service has annual revenue of more than $67 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 29th in the 2010 Fortune 500. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency six consecutive years and the sixth Most Trusted Business in the nation by the Ponemon Institute.

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