Spider-Man Delivers for USPS


April 02, 2014 



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Spider-Man and Priority Mail package
Script from the commercial:
Movie Exec: “Don't worry! The United States Postal Service will get it there on time with Priority Mail Flat Rate Shipping.”

NEW YORK CITY / WESTERN LONG ISLAND – PRIORITY MAIL IS AMAZING… thanks to its speed, agility, and reliability. Just like Spider-Man—the U.S. Postal Service is delivering using those amazing qualities every day. 

In a new ad campaign to promote Priority Mail Flat Rate Shipping Services and “The Amazing Spider-Man 2”, coming out May 7, the Postal Service and Sony Pictures collaborated on a high-profile, multi-channel marketing campaign that begins this week and continues through the end of May.

Postal truck with Spider-Man design

The wide-ranging promotion includes 1000 postal trucks featuring Spider-Man images in 14 major city’s including NYC, in-movie integrated logo placement, limited-edition Spider-Man Priority Mail Flat Rate Shipping Boxes, online and digital banners, Spider-Man postage from self-service kiosks, and retail signs.

The USPS is drawing on some important parallels – Spider-Man’s speed, agility and reliability which are important aspects between Spider-Man and the USPS (specifically with Priority Mail).

Marvel comic hero fans and all customers can take advantage of shipping a package using the NEW Spider-Man postage available at self service kiosks at these select Manhattan Post Office locations:

Spider-Man in crouching position

KENSINGTON STATION

419 McDonald Ave
Brooklyn NY 11218

BLYTHEBOURNE STATION

1200 51ST  Street
Brooklyn NY 11219

GREENPOINT STATION

66 Meserole Avenue
Brooklyn NY 11222

CADMAN PLAZA STATION

271 Cadman Plaza East
Brooklyn NY 11201

 

FORT HAMILTON STATION

8801 5TH Avenue
Brooklyn NY 11209

WILLIAMSBURG STATION

263 South 4th Street
Brooklyn NY 11211

RYDER RETAIL

2222 Flatbush Avenue
Brooklyn NY 11234

FLORAL PARK MAIN OFFICE

35 Tulip Avenue
Floral Park NY 11001

SUNNYSIDE

45-15 44TH  Street
Long Island City NY 11104

NEW HYDE PARK MAIN OFFICE

1001 2ND  Avenue
New Hype Park NY 11040

NEW DORP STATION

2562 Hylan Blvd
Staten Island NY 10306

 

Priority Mail Flat Rate Shipping packages with Spider-Man design

To obtain the limited edition Spider-Man Priority Mail boxes for delivery to your door visit the USPS Spider-Man webpage at: https://www.usps.com/amazing.

One of the centerpieces of the campaign, which includes direct mail, digital and social media elements, is a television commercial that features Spider-Man circumventing all obstacles in delivering a Priority Mail package to a special showing for fans of “The Amazing Spider-Man 2”. Filmed in Manhattan, the commercial is supported by the Big Apple USPS team.Cast in the production is Calvin Kuang, Letter Carrier from New York City – who while driving a two ton vehicle, suddenly encounters Spider-Man landing on the vehicle’s roof to ensure a Priority Mail box containing the newest movie is delivered in time for the premier.

Also on set throughout the filming was Julie Lopez, Supervisor for the Postal Service Vehicle Facility guaranteeing the studio’s script stayed true with USPS equipment and uniform guidelines. Viewers can watch the new USPS/Spider-Man TV spot on the Postal Service’s YouTube channel at http://www.youtube.com/user/uspstv.

In 2013, the Postal Service added to the strong momentum in its shipping business by launching major changes to its Priority Mail lineup such as improved features, improved USPS Tracking and day-specific delivery.

The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

 

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Please Note: For broadcast quality video and audio, photo stills and other media resources, visit the USPS Newsroom at http://about.usps.com/news/welcome.htm.

A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation: 152 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations. With more than 31,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $65 billion and delivers nearly 40 percent of the world's mail. If it were a private-sector company, the U.S. Postal Service would rank 42nd in the 2012 Fortune 500. The Postal Service has been named the Most Trusted Government Agency for seven years and the fourth Most Trusted Business in the nation by the Ponemon Institute.

Follow the Postal Service on www.twitter.com/USPS and at www.facebook.com/USPS.

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