AUSTIN, TX — Small businesses in the Austin area now have access to a simple and robust online platform from the U.S. Postal Service to generate affordable, highly targeted, attention-grabbing marketing campaigns.
Direct Mail Hub is a one-stop-shop for Austin businesses looking to boost their bottom line with an intuitive, user-friendly online solution for generating direct mail campaigns from start-to-finish. Small businesses will be able to create direct and personalized mail pieces by accessing the “DirectMail2Go” tool offered by Progressive Impressions International. With DirectMail2Go, customers can access templates, upload mailing lists, order printing, pay postage and have their mail pieces mailed all within one streamlined platform. It also has the flexibility to incorporate company logos and photos uploaded by the user.
“This platform is built to appeal to small businesses that haven’t used direct mail in the past because they considered it too complicated or time-consuming,” said Tom Foti, manager, marketing mail for the Postal Service. “With Direct Mail Hub, you can quickly create an effective, targeted marketing campaign from start-to-finish right from your computer.”
Both First-Class Mail and Standard Mail cards, letters and flats can be developed, designed and fulfilled through the Direct Mail Hub. Examples include a postcard that announces an exclusive sale, a self-mailer that previews new products or upcoming events, a loyalty mailing that encourages repeat purchases, an invitation to a free consultation, or a coupon offer or a cash-back certificate. Also, businesses of all sizes can explore the “Learn More Center” destination point to discover marketing tips and techniques, access research, or order a starter kit brimming with samples, templates and testimonials. Full details are available online at uspsdmhub.com.
In August, “Direct Mail Quotes” will be activated as a second marketing solution within the Direct Mail Hub. Offered through Mailers Haven LLC, Direct Mail Quotes matches a direct mailer’s particular needs to a supplier network of mail service providers.
To jump-start awareness of the Direct Mail Hub, thousands of small businesses in the Austin area are receiving direct mailpieces from the Postal Service to engage and encourage local recipients to interface with the new platform. Postal Service representative are also planning outreach activities throughout the Austin metropolitan area with presentations to business groups
The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations.
We’re everywhere so you can be anywhere: www.uspseverywhere.com
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A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 150 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. We’re everywhere so you can be anywhere: www.uspseverywhere.com. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $67 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 29th in the 2010 Fortune 500. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency six consecutive years and the sixth Most Trusted Business in the nation by the Ponemon Institute.
