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September 4, 2009

SPECIAL EDITION

DIRECT MAIL SUPPORTS CANCER RESEARCH FOUNDATION EFFORTS

MILLIONS RECEIVE LIFE-SAVING PUBLIC EDUCATION MATERIALS

It started 36 years ago with a single direct mail donation of $25. Since then, the National Foundation for Cancer Research (NFCR) has mailed more than a half billion pieces of life-saving public education materials to millions of households, raising money to fund research that is making possible new and innovative treatments for cancer. Through direct mail, NFCR is succeeding in making a big difference in the fight against cancer.

"Direct mail is a winner," says NFCR President Franklin Salisbury Jr., "and it will continue to be a winner — even more so with us — because it is delivering hope and promise to patients with cancer, helping to save lives."

Since 1973, NFCR has spent more than $260 million funding basic cancer research in universities and research hospitals around the world. NFCR mails to more than 25 million households each year.

"These mailings not only contain valuable public education information, but they also fund vital cancer research that has helped develop groundbreaking cancer treatments that are benefitting patients all over the world," says NFCR Marketing and Communications Director Erin Stewart-Chen.

Even in the current economic climate, direct mail remains one of the best ways for nonprofit organizations to reach out to potential donors and raise funds. Stewart-Chen says direct mail is at the core of NFCR’s fundraising efforts. All revenue channels — major gifts, foundations, corporate sponsorships, online giving, events — are based on and supported by direct mail, she says.

Stewart-Chen says NFCR actively pursues innovative ideas through the mail and "doesn’t shy away from new postal changes; in fact, the organization embraces them." For example, NFCR began using the Intelligent Mail Barcode many months ahead of its scheduled implementation.

"With support from direct mail donors, NFCR has helped bring many of its discoveries in the laboratory directly to the bedsides of cancer patients," Stewart-Chen explains. "NFCR now funds research for more than 25 different types of cancer, exploring new ways to prevent, detect, treat and ultimately cure all types of cancer."

What started with a single $25 direct mail donation has brought the research full circle, back into the lives and homes of the cancer patients who need it most.

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