December 2012


National PCC Postal Co-Chair Sharon D. Owens and National PCC Industry Co-Chair Theresa Peterlein

Happy Holidays

PCC Advisory Committee Co-Chairs look forward

This holiday season, we thank you for your continued partnership with the Postal Customer Council and the Postal Service.LINK to Story

Delivering Solutions

DELIVERING SOLUTIONS

2013 National Postal Forum in San Francisco

The Opening Session of the 2013 National Postal Forum in San Francisco will feature a panel discussion with the National PCC Advisory Committee members. LINK to Story


Image of seal with 'PRSRT First-Class Mail Postage Paid Permit No.99 Your Company LLC' written on it

USPS PLANS SIX MAILING PROMOTIONS FOR 2013

The Postal Service is offering six 2013 mail promotions to help customers as they plan their marketing campaigns. LINK to Story


IMb

FULL-SERVICE IMb REQUIRED FOR AUTOMATION PRICES IN 2014

Starting Jan. 28, 2013, mailers who want to continue taking advantage of automation prices for First-Class Mail, Standard Mail, Periodicals, and Bound Printed Matter will be required to use the Full-Service Intelligent Mail barcode (IMb). LINK to Story


Thank you Direct Mail

DIRECT MAIL BONDING

The growing popularity of digital devices and social networking hasn’t dampened the consumer preference for direct mail. LINK to Story

Mickey Barnett and James Bilbray

BOARD OF GOVERNORS ELECTS NEW CHAIRMAN AND VICE CHAIRMAN

The Postal Service Board of Governors has elected Mickey Barnett as chairman and James Bilbray vice chairman. LINK to Story

BEST PCC PRACTICES MAKE PERFECT

In 2013, PCC Insider will highlight some of the best practices of PCCs nationwide to help grow their members businesses and keep up with the changing market. LINK to Story



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HAPPY HOLIDAYS!
PCC ADVISORY COMMITTEE CO-CHAIRS LOOK FORWARD

This holiday season, we thank you for your continued partnership with the Postal Customer Council and the Postal Service.

It is associates like all our PCC members who make our jobs a pleasure and keep our businesses moving forward.

We are looking forward to the New Year and a redesigned National PCC website, in addition to a new format for PCC Insider. Monthly webinars featuring subject matter experts also are being planned for 2013.

In addition, we already are coordinating the upcoming National Postal Forum (NPF)

in San Francisco March 17-20 and hope to replicate the success of the last years’ National PCC Week — this year it will be held Sept. 16-20.

In retrospect, we enjoyed tremendous success at the 2012 NPF and the very first National PCC Week.

Together we accomplished so much this past year. We look forward to working with you in the coming year and hope our business relationship continues for many years to come.

May your holiday season and the New Year be filled with peace, happiness and success.

Happy Holidays!

Sharon D. Owens
National PCC Postal Co-ChairĀ 
PCC Advisory Committee

Theresa Peterlein
National PCC Industry Co-Chair
PCC Advisory Committee

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DELIVERING SOLUTIONS
2013 NATIONAL POSTAL FORUM IN SAN FRANCISCO

The dynamic PCC Opening Session of the 2013 National Postal Forum will feature members of the USPS Executive Leadership Team and a panel discussion with National PCC Advisory Committee members.

Attendees can take an interactive mini-survey and view the real-time results. PCC members won’t want to miss the chance to share ideas during the Peer-to-Peer session that follows. These two sessions are open to all members.

Check out the 2013 NPF Promotional Catalog available online with all the details needed to plan your Forum experience in San Francisco, March 17–20th.

Register early and save. Early Bird Registration will close Jan. 25. For more information about the 2013 Forum, including how to register, visit www.npf.org.

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USPS PLANS SIX MAILING PROMOTIONS FOR 2013

The Postal Service is offering six 2013 mail promotions to help customers as they plan their marketing campaigns.

“These promotions are being planned for the coming year to help grow awareness of the ways in which technology can improve the effectiveness of direct mail,” said Domestic Products Vice President Gary Reblin.

The 2013 Mailing Services Promotions Calendar includes:

  • March 1-April 30: The Mobile Coupon/Click-to-Call offer provides a postage discount for mailers who integrate hard-copy coupons and mobile technology in direct mail.
  • April 1-June 30: The Earned Value Reply Mail offer provides a postage credit to customers for each returned First-Class Mail Business Reply or Courtesy Reply envelope that can be scanned in the postal network.
  • Nov. 1-Dec. 31: The Mobile Buy-it-Now offer provides mailers with a postage discount for combining technology with direct mail for holiday shopping.

Aug. 1-Sept. 30: There will be three USPS promotions:

  • The Emerging Technologies offer — provides an upfront postage discount for customers who integrate specific emerging technologies with their mail campaigns.
  • The Picture Permit offer — promotes the use of Picture Permit imprint indicia by waiving the Picture Permit fee.
  • The Product Samples offer — provides mailers with a postage discount on qualifying mail that contains product samples.
  • For more information on these promotions, watch the Promotions and Incentives page on the RIBBS website for mailers.

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    FULL-SERVICE IMb REQUIRED FOR AUTOMATION PRICES IN 2014

    Starting Jan. 28, 2013, mailers who want to continue taking advantage of automation prices for First-Class Mail, Standard Mail, Periodicals, and Bound Printed Matter will be required to use the Full-Service Intelligent Mail barcode (IMb). USPS has advised mailers that after that date, POSTNET users no longer will be able to receive discounts unless they transition to the IMb.

    IMb offers several benefits to mailers, including:

    • Accurate tracking of mail as it moves through the postal network.
    • Improved tools to monitor service performance.
    • Scan data on containers, trays, and mailpieces to measure the number of hours and minutes between operations.
    • Simplified mail acceptance that will increase productivity and reduce costs.

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    DIRECT MAIL BONDING

    The growing popularity of digital devices and social networking hasn’t dampened the consumer preference for direct mail.

    A survey of more than 1,400 consumers conducted by Exact Target, an international company that specializes in interactive marketing, asked them to rank how they would like to receive marketing messages. Consumers were given a choice of 11 categories — and they chose direct mail as the most popular in four of them. According to a report in Direct Magazine, the survey found direct mail is the “only channel where unsolicited messages are acceptable to a majority of consumers.”

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    BOARD OF GOVERNORS ELECTS NEW CHAIRMAN AND VICE CHAIRMAN

    The Postal Service Board of Governors has elected Mickey Barnett as chairman and James Bilbray vice chairman. Barnett had served as vice chairman since December 2011. He is an attorney and former New Mexico state senator. Bilbray is an attorney and former member of the U.S. House of Representatives from Nevada.

    More information of members of the Board of Governors is available at usps.com.

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    BEST PCC PRACTICES MAKE PERFECT

    In 2013, PCC Insider will highlight some of the best practices of PCCs nationwide to help grow their members’ businesses and keep up with the changing market. This issue features the first best practice in this new series, highlighting Southeastern Massachusetts PCC.

    During 2012, Southeastern Massachusetts PCC conducted several Grow Your Business Workshops that featured information about the Postal Service’s Every Door Direct Mail-Retail.

    One of the PCC members actually created a sample mailing using Every Door Direct to illustrate how companies could easily and affordably grow their businesses.

    Feedback from PCC members was favorable, especially concerning the “hands on” workshop that demonstrated the ways that Every Door Direct can be used to reach new customers.

    For more information on Southeastern Massachusetts PCC, go to the chapter website at http://semapcc.org/.


    KEEPING POSTED

    Mar. 17-20, 2013, National Postal Forum, Moscone Center West, San Francisco, CA

    Sept. 16-20, 2013, PCC Week

    UPCOMING WEBINARS

    Jan. 9, 2013 at 12 p.m. EDT: USPS Promotion Registration/Business Customer Gateway Demonstration. Visit https://usps.webex.com/usps/onstage/g.php?d=997137719&t=a to register. Pre-registration is required and lines are limited, so please sign up for this session soon.

    Save these dates — Webinar details to follow:

    • Jan. 11 at 12:30-2:00 p.m. EDT: “Intelligent Mail Barcode Tool” with Vice President, Product Information, Jim Cochrane.
    • Jan. 16 at 12-1:30 p.m. EDT: “Every Door Direct Mail” with USPS Marketing Specialist Ed Newhook.

    INFO@USPS

    YOUR LINKS TO MAILING RESOURCES

    U.S. Postal Service: usps.com
    National PCC Network: usps.com/pcc
    RIBBS: ribbs.usps.gov
    Questions? Comments? Send an email to pccinsider@usps.gov
    Sign up for PCC Insider at usps.com/pcc, select “PCC Insider Registration”
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    PCC Management Insights online archives