April 2, 2012

SPECIAL EDITION

'TRANSFORMATIVE POWER'

PMG TOUTS IMPORTANCE OF INNOVATION AND TECHNOLOGY

Postmaster General Patrick Donahoe addressed PCC leaders at a special session Sunday, before his keynote address to the full Forum today.
Postmaster General Patrick Donahoe delivers the 2012 National Postal Forum keynote address.

In a keynote address to open the National Postal Forum today, PMG Pat Donahoe discussed the transformative power of technology and innovation in the mailing industry.

Speaking at the nation’s largest annual gathering for the mailing industry, Donahoe described a technology and data-centric mailing industry poised to benefit from innovations to increase the value of mail for both senders and receivers.

“As an industry, we have to retain what differentiates mail and physical delivery, and bring it into the future,” said the PMG. “It’s astonishing how much is changing in the ways people communicate. Mail has to be a part of these changes.”

Donahoe described a rapidly evolving technology landscape that is changing the ways businesses and people are communicating. “We have to look at potential changes in technology and think about how to use those technologies to enhance the positive characteristics of mail,” he said. “The same goes for the Postal Service. We have to take the best attributes of the Postal Service and bring it into the future.”

The PMG also advanced themes relating to the Postal Service as a national delivery platform, and of using technology and innovation to help extend the platform and provide growth opportunities for the mailing industry and America’s businesses.

“Where we start is with the idea of delivery. That’s the core function of the Postal Service. We deliver what you create. And if we can expand our delivery platform beyond what it is today, we can provide you with even greater opportunities,” said Donahoe.

The PMG discussed the four core business strategies of the Postal Service: strengthening the business to consumer channel; improving the customer experience; growing the package business; and continuing to become leaner, faster and smarter as an organization.

“We have left nothing off of the table in terms of rethinking how we perform our core function of delivering,” said Donahoe. “The best way forward is to embrace the potential of change. As an industry, and as individual businesses, we need to think about the rewards of a more dynamic future.”

The National Postal Forum continues through Wednesday in Orlando, FL.

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