May 16, 2012
Postmaster General Patrick Donahoe has announced two leadership changes to strengthen the Postal Service’s approach to the marketplace and ability to adapt to evolving customer needs. The Postal Service is launching a Digital Solutions group this week, to be led by Paul Vogel as president. In addition, Nagisa Manabe will join the Postal Service next week as Chief Marketing and Sales Officer responsible for all domestic and international product marketing, development and management, as well as the Sales organization. Both Vogel and Manabe will be members of the USPS Executive Leadership Team. Donahoe said Vogel will lead efforts to produce new digital products and services for USPS. “Our growth in this area is potentially quite large, both as a way to develop new revenue streams and to enhance existing products, services and customer experiences — all to better support the mailing industry and the American public we serve,” said Donahoe. Donahoe noted Vogel’s successful track record at USPS. “Paul built and nurtured our transportation partnership with FedEx,” said Donahoe. “He launched our Global Business unit and he played a vital role in early efforts to re-align our operational network.” Manabe comes to USPS from the Coca Cola Company, where she served as vice president of New Growth Platforms. “Nagisa will lead our efforts to frame a new generation of ideas to better promote and grow the Postal Service,” said Donahoe. “As a marketing strategy and product development veteran with a strong background in analytics, she is well suited for the role.” Prior to her work at Coca Cola, Manabe was vice president of Marketing for Diageo Guinness USA, the beer and malt beverage division of one of the world’s leading spirits, wine and beer companies. During her seven years at Diageo, Manabe held various marketing and innovation leadership positions and managed several brands. She began her career at Procter & Gamble in 1991, and over the past 20 years has held various key positions working on marketing and new product development for more than 30 brands. Manabe earned a Bachelor of Arts degree with a double major in Economics and Japanese Studies from Yale University and a Master of Business Administration from Harvard University. INFO@USPSYOUR LINKS TO MAILING RESOURCESU.S. Postal Service: usps.com
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