Mail Solutions Award Winners

At the 2013 National Postal Forum PMG Pat Donahoe, DPMG Ron Stroman and Chief Sales and Marketing Officer Nagisa Manabe presented the annual Mail Solutions awards.

: MSA – Mailed with Care_CVS

Northeast Area VP Richard Uluski (left) and CVS Caremark, Logistics Director Bradley Zimmerly (center).

CVS Caremark is using products and services from USPS to meet customer needs for ease of use and reliability.

MSA – Ebay Goes Our Way_EBAY

Pacific Area VP Dean Granholm (left) and eBay Global Returns Manager Steve Cox (center).

Online retailer eBay uses USPS return-postage labels for Priority Mail, First-Class Package Service and Parcel Post to provide a higher level of ease and convenience for its community of buyers and sellers.

MSA – Full-Range Consolidator_OSM Worldwide

Great Lakes Area VP Jakki Krage Strako (left) and OSM Worldwide CEO Gaston Curk (center).

OSM Worldwide expanded the use of Priority Mail Open and Distribute through an agreement that increased its revenue to new levels.

MSA – Precisely Handled_Precision Dialogue Direct

 Great Lakes Area VP Jakki Krage Strako (left) and Precision Dialogue Direct Operations VP Tom Orgler (center).

Precision Dialogue Direct created an economical, dynamic mailpiece that its client used to reach 32 percent more customers than the previous year at a 9-percent reduction in cost per contact.

MSA – Ship It to Me_Shipito

Managing Director and Global Business VP Giselle Valera (left) and Shipito CEO Jason Luong (center).

Shipito, a trademark of Eastbiz, used Global Shipping Solutions software from USPS to quickly fulfill orders and grow its business.

PHOTO 6: MSA – Centennial Solution_State of Colorado

Western Area VP Drew Aliperto (left) and State of Colorado Special Projects Coordinator Mike Sexson.  

The State of Colorado used shipping solutions from USPS to reduce spending and increase efficiency within its departments and divisions. Now they have incorporated cobranded priority mail boxes as part of their deliverables and fulfillment operations and as a result they have a unique branding and awareness of their packages.

MSA – Best Legal Practices_U.S. Senate/Congress Printing Graphics

Capital Metro Area VP David Fields (left) and U.S. Senate, Sergeant at Arms, Printing, Graphics and Direct Mail Supervisor David Lederman (center).

U.S. Senate, Sergeant at Arms, Printing, Graphics and Direct Mail upgraded its mail-sort machinery with greater technology capabilities to save money and improve efficiency.

MSA – Expressly Direct_Xpressdocs

Southern Area VP Jo Ann Feindt (left) and Xpressdocs Director of Fulfillment Michelle Brown (center).

Xpressdocs manufacturing capabilities, effective mail distribution, competitive rates and fast turn times help real estate professionals produce quality marketing materials. The company used these capabilities to expand its services into other industries and significantly increased its mail volume.

Not Pictured: Starkey Hearing Technologies

Starkey Hearing Technologies used Scan-Based Returns and First-Class Mail parcels from USPS to deliver newly-built hearing aids to doctors, resulting in a quick, easy and traceable returns option for its customers.

Mail Innovation Award Winners

At the 2013 National Postal Forum PMG Pat Donahoe, DPMG Ron Stroman and Chief Sales and Marketing Officer Nagisa Manabe presented the annual Mail Innovation awards.

MIA – Rethinking Creatively_AT&T

Capital Metro Area VP David Fields (left) and AT&T Postal Strategy VP Sharon Harrison (center).

AT&T used the USPS 2nd Ounce Free and Mobile Barcode incentive programs to send messages and advertisements to its customers.

MIA – What’s in Your Mailbox_Capital One

Capital Metro Area VP David Fields (left) and Capital One Financial Corp. Extended Operations Manager Tom Lloyd (center).

Capital One Financial Corporation used innovation to improve mailing efficiencies and its return on investment, including process-cycle time and quicker responses to customer requests.

MIA – Check This Out_Etsy.com

Northeast Area VP Richard Uluski (left) and Etsy Product Development Director Eric Fixler (center).

Etsy.com — an online marketplace for vintage and handmade goods — chose USPS as its preferred shipping provider and in doing so, delivered quality and value to its customers.

MIA – Can We Be Direct_Factory Direct Craft Supply

Eastern Area VP Joshua D. Colin (left) and Factory Direct Craft Supply President and Owner Shari Doggett (center).

Factory Direct Craft Supply improved delivery transit times, customer feedback and profitability by adding Priority Mail, Express Mail, First-Class Mail and International services to its product mix.

MIA – Dressed for Success_Gap Inc

Pacific Area VP Dean Granholm (left) and Gap Direct Associate Marketing Manager Annie Pham (center).

Gap Direct partnered with ShipShapes to create an innovative ClearCard flat mailpiece for 2012 mailings that generated a response rate of 6 to 10 times more effective than its other flats.

MIA – A License to Sort_Midwest Presort

Great Lakes Area VP Jakki Krage Strako (left) and Midwest Presort Sales and Operations VP Mark Scales (center).

Midwest Presort and the Postal Service helped the Indiana Bureau of Motor Vehicles attract more customers to its virtual license branch, including the fulfillment of online orders for license plates and equipment that can scan and read 2-D barcodes in an address block.

MIA – Door-to-Door Marketing_PostNet

Western Area VP Drew Aliperto (left) and PostNet President and CEO Brian Spindel (center).

PostNet International Franchise Corporation used Every Door Direct Mail to help its clients advertise their services and grow their businesses.

MIA – He Bought It from USPS_Sterling Inc.

Eastern Area VP Joshua D. Colin (left) and Sterling, Inc. Mailing List Manager Rachelle Korland (center).

Jeweler giant Sterling, Inc. successfully used QR Codes to create an innovative direct mail piece that included price comparisons and resulted in a sales increase.

Every Door, Every Day_The Tennessean

Eastern Area VP Joshua D. Colin (left) and The Tennessean’s Logistics and Postal Operations Manager Christopher Coneys.

The Tennessean, a Nashville newspaper, used Every Door Direct Mail to maintain circulation.

MIA – Reaching for New Verizons_Verizon

 Northeast Area VP Richard Uluski (left) and Verizon Wireless Director, Supply Chain Management Direct John McGrath (center).

Verizon Wireless worked with USPS to develop a timely and cost-effective way for its customers to return merchandise, improving reporting, visibility and operational flexibility.

Not Pictured: Hibbett Sports

Hibbett Sports successfully incorporated direct mail with mobile technology to create a mail piece that attracted new customers.

Not Pictured: Publix

Publix used direct mail to launch a new magazine, improving customer loyalty and retention and yielding a 47-percent response rate for the initial mailing.