The Business Connect™ Quarterly Contest for Quarter 1, Fiscal Year (FY) 2010, runs from October 1, 2009, to December 31, 2009, and is focused on Priority Mail® service. The objective is to conduct a minimum of five Business Connect activities — all of which must promote using Priority Mail® service, focusing on flat-rate boxes.
The Business Connect Postmaster Kit includes the following materials:
n Letter to Postmasters and Station and Branch Managers (see Exhibit A, page 4). This letter describes the promotional materials and how to use them.
n Contest Guide (see Exhibit B, page 5). Refer to this guide for contest guidelines, presentation tips, and key messages.
n Leave-Behinds (see Exhibit C, page 5 for two of the four measurement tools). Use these Flat-Rate Box Simpler Shipping Measurement Tools as meeting openers and leave-behinds. Demonstrate how to use them.
n Letter/Rural Carrier Pocket Cards (see Exhibit D, page 6). Distribute the new Priority Mail Flat-Rate Box pocket cards* to letter/rural carriers so they can share them with business customers.
*Note: If needed, you can order more leave-behinds and pocket cards from the Business Connect Data Center Order Site at http://blue.usps.gov/marketing/businessconnect/welcome.htm; in the right side box, click Go to Business Connect Data Center/Reports. You may also order past materials (such as tear pads) from inventory to support your efforts.
Kits should be received in offices by the first week of October.
Starting October 1, 2009, this kit will be available for downloading from the Business Connect Resource Center at http://blue.usps.gov/marketing/businessconnect/welcome.htm.
See also the article “Business Connect Quarterly Contest — Quarter 1, Fiscal Year 2010” on page 2 of this issue.
— Sales Operations and Planning,
Sales, 9-24-09
Exhibit A
Letter to Postmasters and Station Branch Managers
[D]
Exhibit B,
Contest Guide
Exhibit C,
Leave-Behinds
Exhibit D,
Pocket Cards
