Business Connect Quarterly Contest Postmaster Kit

The Business Connect™ Quarterly Contest for Quarter 1, Fiscal Year (FY) 2011, runs from October 1, 2010, to December 31, 2010, and is focused on Priority Mail® service. The objective is to conduct a minimum of five Business Connect activities — all of which must pro­mote using Priority Mail® Flat Rate Envelopes and Boxes .

The Business Connect Postmaster Kit includes the following materials:

n Letter to Postmasters and Station and Branch Managers (see Exhibit A, page 11). This letter describes the promotional materials and how to use them.

n Contest Guide (see Exhibit B, pages 1213 ). Refer to this guide for contest guidelines, presentation tips, and key messages.

n Leave-Behinds (see Exhibit C, page 14). Use the flat-rate “hangers” as meeting openers and leave-behinds.

n Flat Rate Envelope Tear Pads (see Exhibit D, Page 15). Distribute the tear pads to your letter/rural carri­ers to give to customers.

Note: If needed, you can order more leave-behinds from the Business Connect Data Center at http://blue.usps.gov/marketing/businessconnect/welcome.htm; in the right side box, click Go to Business Connect Data Center/Reports. You may also order past materials (such as tear pads) from inventory to support your efforts.

Kits should be received in offices by the first week of October.

Starting the week of October 11, 2010, this kit will be avail­able for downloading from the Business Connect Data Center.

See also the article “Business Connect Quarterly Contest Quarter 1, Fiscal Year 2011” above.

Exhibit A
Letter to Postmasters and Station and Branch Managers

Business Connect Letter to Postmaster [D]

Exhibit B
Contest Guide

Business Connect Contest Guide [D]

Exhibit BBusiness Connect Contest Guide [D]

Exhibit C
Leave-Behinds

Business Connect Inventory: More ways to win over customers. [D]

Exhibit D
Flat Rate Envelope Tear Pads

Exhibit C, Flate Rate Envelope Tear Pads [D]

Exhibit C, Flate Rate Envelope Tear Pads [D]