For the month of November, Consumer Products is featuring Photostamps Kits and ReadyPost tape for the Product of the Month initiative. Clear ReadyPost tape is the highest revenue-generating item in the ReadyPost product line and sells particularly well as customers prepare for the upcoming holiday season. Extra quantities of clear tape were shipped to all offices receiving a holiday product push order. Offices should keep a supply of tape behind the counter and offer tape to customers as an additional purchase.
Offices with the “old” Photostamp Kits that sell for $19.99 (Item Numbers 23190307, 689076362757, and 689076125680) should push these items during November. These $19.99 kits are like the newer Photostamp Kits selling for $24.99 because they both provide the customer with twenty $0.44 photo postage indicia labels. Both the older kits and the newer kits are a great pre-holiday sales opportunity as customers prepare their holiday letter mailings.
Remember: Photostamp Kits and ReadyPost Tape cannot be used as a substitute for offering additional products (Q12) under the Retail Customer Experience Program.
Clerk sell sheets are posted on the Retail Product website, http://blue.usps.gov/retail/L2ProdServ_RetailProducts.htm; under “Product of the Month” on the right side, click November Sales Tips.
— Retail Service Network Access and Innovations,
Retail Products and Services, 10-21-10
