Stamp Announcement 11-27: Indianapolis 500

Stamp Announcement 11-27: Indianapolis 500

On May 20, 2011, in Indianapolis, Indiana, the Postal Service™ will issue an Indianapolis 500 commemorative stamp (Forever® priced at 44 cents), in one design in a pressure-sensitive adhesive (PSA) pane of 20 stamps (Item 467200). With this stamp, the U.S. Postal Service® com­memorates the centennial of the Indianapolis 500 race. The Indianapolis 500 stamp depicts Ray Harroun driving #32, the Marmom “Wasp,” the customized yellow-and-black car in which Harroun won the first Indianapolis 500 in 1911. The stamp was designed by Art Director, Phil Jordan, Falls Church, Virginia, and features stylized artwork by San Fran­cisco, California, illustrator, John Mattos. Mattos is known for his art deco posters and was the artist and designer of the 2009 Seabiscuit stamped envelope.

The stamp will go on sale nationwide May 20, 2011.

How to Order the First Day of Issue Postmark

Customers have 60 days to obtain the first day of issue postmark by mail. They may purchase new stamps at their local Post Office™ facility, at The Postal Store® website at, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

Indianapolis 500 Stamp
125 West South Street
Indianapolis, IN 46206-9998

After applying the first day of issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by July 20, 2011.



Indianapolis 500

Item Number:


Denomination & Type of Issue:

First-Class Mail Forever


Pane of 20 (1 design)



Issue Date & City:

May 20, 2011, Indianapolis, IN 46206


Phil Jordan, Falls Church, VA

Art Director:

Phil Jordan, Falls Church, VA


Phil Jordan, Falls Church, VA


John Mattos, San Francisco, CA


Donald Woo

Manufacturing Process:

Offset/Microprint “USPS”




Banknote Corporation of America, Inc./SSP

Printed at:

Browns Summit, NC

Press Type:

Alprinta, 74

Stamps per Pane:


Print Quantity:

50 million stamps

Paper Type:

Phosphor Tagged, Overall

Adhesive Type:


Processed at:

Unique Binders, Fredericksburg, VA


Cyan, Magenta, Yellow, Black, PMS 5445 (Gray), PMS 7450 (Lt. Purple)

Stamp Orientation:


Image Area (w x h):

1.40 x .82 in./35.56 x 20.83 mm

Overall Size (w x h):

1.56 x .98 in./39.62 x 24.89 mm

Full Pane Size (w x h):

7.22 x 5.88 in./183.39 x 149.35 mm

Plate Size:

240 stamps per revolution

Plate Numbers:

“S” followed by six (6) single digits

Marginal Markings:



Header: “INDIANAPOLIS 500 100 YEARS OF RACING • Plate block numbers in four corners

© 2010 USPS • USPS logo
• Plate position diagram • Barcode (467200) in lower left and upper right hand corners • Verso text on back of each pane Proprietary notice

Special Dedication Postmarks

Only the following pictorial postmark is permitted for the Indianapolis 500 stamp. The word “Station” or the abbrevi­ation “STA” is required somewhere in the design, because it will be a temporary station.

Guidelines for Finalizing Indianapolis 500 Stamp Pictorial Postmark Art

Indianapolis 500 Stamp Pictorial Postmark Art

To finalize the Indianapolis 500 stamp pictorial postmark art, insert the date, city, state, and ZIP Code™ of the phys­ical location of your event adjacent to the stamp image. Overall dimensions of the pictorial postmark must not exceed 4 inches horizontally by 2 inches vertically. Collec­tors prefer the dimensions 3 1/2 inches by 1.

The Postal Service must make all special postmarks known to collectors through advance publicity in the Postal Bulletin. Therefore, all special dedication cancellations must be reported to Stamp Services 2 weeks before the events using PS Form 413, Pictorial Postmark Announce­ment/Report. To get a copy of the form, go to

How to Order First Day Covers

Stamp Fulfillment Services also offers first day covers for new stamp issues and Postal Service stationery items post­marked with the official first day of issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic Catalog. Customers may request a free catalog by calling 800-STAMP-24 or writing to:

Information Fulfillment
Dept. 6270
U.S. Postal Service
PO Box 219014
Kansas City, MO 64121-9014

Philatelic Products

There are seven philatelic products available for this stamp issue:

n 467261*, First Day Cover, $0.88.

n 467265*, Digital Color Postmark, $1.60.

n 467271*, First Day Issue Collection, $TBD.

n 467291*, Ceremony Program, $6.95.

n 467292*, Stamp Deck Card (SDC), $0.95.

n 467294*, Stamp Deck Card w/Digital Color Post­mark, $1.95.

n 467299*, Keepsake Pane w/Digital Color Postmark, $10.95.

Items with an asterisk (*) will use the 128 barcode from Stamp Fulfillment Services. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.

Distribution: Item 467200, First-Class Mail Indianapolis 500 (Forever priced at 44 cents), PSA Pane of 20 Stamps

Stamp distribution offices (SDOs) and stamp distribu­tion centers (SDCs) will receive approximately 25 percent of their standard automatic distribution quantity for a PSA sheet stamp. Distributions are rounded up to the nearest master carton size of 40,000 stamps.

Initial Supply to Post Offices

SDOs/SDCs will make a subsequent automatic distribu­tion to Post Offices of 25 percent of their standard auto­matic distribution quantity using PS Form 17, Stamp Requisition/Stamp Return. SDOs must not distribute this commemorative sheet to Post Offices before May 6, 2011.

Additional Supply

Post Offices requiring additional quantities of Item 467200 must requisition them from their designated SDO/SDC using PS Form 17. SDOs requiring additional com­memorative sheets must order them from the appropriate SDC using PS Form 17. For fulfilling supplemental orders from Post Offices, all SDOs and SDCs will receive addi­tional commemorative sheets.

Sales Policy

All Post Offices must acquire and maintain a supply of each new commemorative stamp for a minimum of 90 days from the first day of issue, and beyond that as long as cus­tomer demand exists, until inventory is depleted, or until the stamp is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures. Post Offices located in communities or areas with high interest in automobile rac­ing should ensure they keep supplies of this stamp on hand.