Clarification Regarding Indicia for Every Door Direct Mail Retail

The Every Door Direct Mail™ (EDDM) Retail indicia has been updated from the version appearing in the May 19, 2011, issue of the Postal Bulletin.

EDDM Retail™ mailings should bear this new indicia, which is available online to customers as part of their EDDM Retail mailing instructions. Note the indicia has the words, “EDDM Retail” printed on the last line and “PAID” appears on a separate line by itself.






EDDM Retail

Mailings prepared with indicia that contain the same elements, but where “U.S. POSTAGE PAID” appears all on one line,” will still be accepted — but customers should be advised to use the new indicia in future mailings.