Management instruction (MI) AS-300-2011-3, Advertising and Media Planning Policy and Guidelines, is effective immediately. This MI:
n Supersedes MI AS-300-2009-2, Advertising Policy and Guidelines, May 1, 2009.
n Defines “authorized advertising materials.”
n Sets forth Postal Service™ policy for postmasters and managers who wish to advertise or provide information to Postal Service customers via postcards, letters, flyers, signs, and mass media elements.
n Provides information about messaging and other advertising materials available, including MessageMaker4.
MI AS-300-2011-3 is available on the Postal Service PolicyNet website:
n Go to http://blue.usps.gov.
n Under “Essential Links” in the left-hand column, click PolicyNet.
n Then click MIs.
The direct URL for the Postal Service PolicyNet website is http://blue.usps.gov/cpim.
— Media Planning and Advertising,
Sales, 00-00-00
