CLIFF RUCKER
VICE PRESIDENT, SALES
UNITED STATES POSTAL SERVICE
September 2011

TO: POSTMASTERS; STATION AND BRANCH MANAGERS; AREA MANAGERS, MARKETING; DISTRICT MANAGERS; DISTRICT MANAGERS, MARKETING; POST OFFICE OPERATIONS MANAGERS; DISTRICT MANAGERS, SHIPPING AND MAILING SOLUTIONS; AREA MANAGERS, SHIPPING AND MAILING SOLUTIONS
CC: SALES TEAMS, BUSINESS DEVELOPMENT SPECIALISTS

SUBJECT: Quarter 1 Contest – Promote Postal Service™ international shipping and Every Door Direct Mail™ (EDDM™) for a chance to win a trip for two (2) to the National Postal Forum in Orlando, FL.

In Quarter 1 of FY12, our international shipping services and EDDM will be the focus of much of our
promotional and advertising activities – and we want you to take a leading role. During this period, we
want you to use the Business Connect® Contest as an opportunity to educate international business
customers about the competitive advantages of shipping globally with the Postal Service. We want
you to continue promoting EDDM as well.

Your reward? You’ll be entered to win a trip for two (2) to the much anticipated National Postal
Forum in Orlando, FL, April 1–4, 2012, as a special guest of the Postmaster General.

To enter the contest: Complete five qualifying Business Connect activities that include three customer
meetings or events to educate customers about our international shipping services, plus two customer
meetings or events continuing to promote EDDM, as you have in the past. Once you’ve documented your
activities in the Business Connect Data Center (BCDC), your name will be entered into a random drawing for a chance to win the grand prize trip or one of fifty $50 gift certificates. And after you’ve met the requirements, your name will be entered into the drawing for every additional sale of at least $5,000 in annual revenue.

 Please review these materials and order what you need from inventory to prepare for your activities:
• Contest Guide – Refer to this guide for contest guidelines, presentation tips, and key messages.
• Inventory Reference Sheet – Order materials on this sheet from the BCDC order site (while supplies
last) to help promote our international shipping services and EDDM.
• “International Business and Shipping” DVD – Play this DVD for businesses during an “International
Business and Shipping” group event.
• International Landing Page – Use the landing page at usps.com/international during your meetings
with customers to access our easy online process for international shipping.
• International Shipping Folder Leave-Behind – Give to customers after you meet with them and
to attendees when you host a group event for “International Business and Shipping.”
• Carrier Tear Pads – Distribute the sheets to your Letter/Rural Carriers to share with customers.
If you have questions, please contact your District Manager, Shipping and Mailing Solutions, or your
District Marketing Manager. Thank you for your hard work that is certain to make this initiative a success.
Sincerely,

Cliff Rucker
475 L’ENFANT PLAZA SW
WASHINGTON DC 20260-3100