Show customers the benefits of going global with USPS®. OVERVIEW Increase customers' awareness of our international services as a way to increase demand for our products. THE CHALLENGE Your goal this quarter is to educate srnall business customers about the benefits of shipping internationally with the Postal Service™: We have created a DVD that can help you with this. PROMOTE THE CONVENIENCE OF GLOBAL SHIPPING WITH USPS® Here are some of the benefits of shipping with the Postal Service that you should focus on: • Four services to meet their needs. Customers can choose the right service to fit their needs based on delivery time, price, and destination. And for additional convenience and savings, they can purchase postage and print labels online. • Complete customs forms online. The convenience of online shipping also means customers can fill out the appropriate customs forms online. What's more, the customer information is saved for future mailings. • Free eco-friendly packaging delivered free of charge. Customers can order packaging online and have it delivered to their home or office free of charge. THE COMPETITIVE ADVANTAGE OF OUR PRODUCTS When talking to customers who ship with our competitors, focus on the many advantages of our international products that may make us a better choice for their global shipping: Global Express Guaranteed® (GXG®) • 1-3 business days' to 190 countries. • International transport provided by FedEx Express. • Date-certain delivery with money-back guarantee. • Free tracking to all GXG destinations. • $100 insurance included; additional available. • 10% online savings. Express Mail lnternational® • 3-5 business days' to 185 countries. • Tracking to most destinations. • Date-certain delivery to Australia, China, France, Great Britain and Northern Ireland, Hong Kong, Japan, Korea, Republic of (South Korea), Singapore, and Spain (except Canary Islands). • $100 insurance included; additional available. • Express Mail Flat Rate Envelopes are available. • 8% online savings. Priority Mail International® ·6-10 business days' to more than 190 countries. • Free tracking (parcels only) to major destinations. • Free indemnity coverage (parcels only). • Insurance available (parcels only) for a fee. • Priority Mail Flat Rate Envelopes and Boxes available. • 5% online savings. First-Class Mail International® • Most economical service for letters, flats, and packages up to 4 lbs. to more than 190 countries. • Delivery times vary by country. THE INTERNATIONAL BUSINESS LANDSCAPE Here are some industry facts that can help you speak about international business with some authority: • The global economy has grown over 28% in the past 1 0 years • From 1999 to 2011, e-commerce sales grew more than 900%. •96% of consumers and two-thirds of the world's purchasing power are located outside the U.S. • U.S. exports are expected to grow by double digits each year for the next few years due to: - a weakening U.S. dollar - improved technology -lower taxes and tariffs - increasing incomes abroad • Free trade agreements with Australia, Chile, Singapore, Jordan, Israel, Canada, Mexico, and Central America have opened up marketing opportunities for U.S companies. THE STEPS TO SUCCESS 1. Familiarize yourself with the information and the materials. Be prepared to talk Enthusiastically about the convenience and value of our international services. 2. Order materials from inventory. Refer to the Inventory Sheet to order materials. Make sure you have enough to leave with customers. 3. Contact companies with international potential. Contact your customers using the Opportunity Tool Kit (found via the Business Connect- Resource Blue Page) to locate prospects for international business. When you contact these businesses, let them know you want to talk to them about the potential to expand their business internationally. 4. Play the presentation DVD for group events. The DVD is designed for events such as Grow Your Business Days. For one-on-one presentations, refer to your leave behind materials and go to the usps.com/international landing page to demonstrate the easy online shipping process. 5. Share leave-behind materials with customers. We've created a folder that provides comprehensive information about our international shipping services. As you go through the materials, highlight the features of our products based on customers' specific needs. 6. Help Letter and Rural Carriers do their part. Carriers can be a great resource for leads. Distribute sheets from the enclosed tear pads for them to pass out while on their route . If your customers want more information about how to export, you can refer them to sba.gov and export.gov 1 Average number of days may vary for many major markets. Visit usps.com/intemational for more information. 2 Some restrictions apply. Visit USPS.com for details. 3 United States Census, U. S. Census Bureau. 4 Retail Indicators Branch, U.S. Census Bureau. 5 United States Department of Agriculture, 2010. 6 '6 Steps To Begin Exporting, sba.gov FedEx and the FedEx Express logo are registered trademarks of the Federal Express Corporation and are used by permission.