Cover Story

Business Connect Quarterly Contest Postmaster Kit

The Business Connect® Quarterly Contest for Quarter 2, Fiscal Year (FY) 2012, runs from January 1, 2012, to March 31, 2012, to focus on the benefits of Direct Mail and to pro­mote Every Door Direct Mail™ (EDDM™). The objective is to conduct a minimum of five Business Connect activities about EDDM/Direct Mail Hub through customer meetings or events.

The Business Connect postmaster kit includes the fol­lowing materials:

n Letter to postmasters and station and branch man­agers (see Exhibit A, page 4). Read this letter to learn about the promotional materials and how to use them.

n Contest Guide (see Exhibit B, page 5). Refer to this guide for contest guidelines, presentation tips, and key messages.

n EDDM Retail and Direct Hub Brochure (see Exhibit C, page 6). Use this as a leave-behind at customer meetings.

n Carrier Tear Pads (see Exhibit D, page 7). Distribute them to your letter/rural carriers to share with busi­ness customers who express interest in Direct Mail.

n Direct Mail Presentational DVD (see Exhibit E, page 8). Play during your group events with local businesses.

n Standard Mail Flat Samples (see Exhibit F, pages 912). Use these samples to demonstrate the required EDDM formats.

Note: You can order more leave-behinds from the Busi­ness Connect Data Center (BCDC) order site at http://blue.usps.gov/marketing/businessconnect/welcome.htm; in the right side box, click Go to Business Connect Data Center/Reports. You may also order past materials (such as tear pads) from inventory to support your efforts.

Kits should arrive in offices by the last week in Decem­ber. The kit is also available for downloading from the BCDC at http://blue.usps.gov/marketing/businessconnect/welcome.htm.

Exhibit A, Letter to Postmasters and Station and Branch Managers

Exhibit A, Letter to Postmasters and Station and Branch Managers [D]

Exhibit B, Contest Guide

Exhibit B, Contest Guide [D]

Exhibit B, Contest Guide [D]

Exhibit C, EDDM Retail and Direct Hub Brouchure

Exhibit C, EDDM Retail and Direct Hub Brouchure [D]

Exhibit D, Carrier Tear Pads

Exhibit D, Carrier Tear Pads [D]

Exhibit E, Direct Mail Presentational DVD

Exhibit E, Direct Mail Presentational DVD [D]

Exhibit F, Standard Mail Flat Sample (front)

12 inch x 9 inch flat shown (also available in 10 inch x 8 inch flat)

Exhibit F, Standard Mail Flat Sample (front), 12 inch by 9 inch flat shown, also available in 10 inch by 8 inch [D]

Exhibit F, Standard Mail Flat Sample (back)

12 inch x 9 inch flat shown (also available in 10 inch x 8 inch flat)

Exhibit F, Standard Mail Flat Sample (back), 12 inch by 9 inch flat shown, also available in 10 inch by 8 inch [D]

Exhibit F, Standard Mail Flat Sample (front)

Folded 13 inch x 6 inch flat

Exhibit F, Standard Mail Flat Sample (front), Folded flat 13 inch by 6 inch [D]

Exhibit F, Standard Mail Flat Sample (back)

Folded 13 inch x 6 inch flat

Exhibit F, Standard Mail Flat Sample (back), Folded flat 13 inch by 6 inch [D]

Exhibit F, Standard Mail Flat Sample

Inside of folded 13 inch x 6 inch flat

Exhibit F, Standard Mail Flat Sample, Inside of folded flat 13 inch by 6 inch [D]