© 2012 USPS
On November 30, 2012, in Austin, Texas, the Postal Service™ will issue a Lady Bird Johnson commemorative First-Class Mail® stamp (Forever® stamp priced at 45 cents) in six designs in a pressure-sensitive adhesive (PSA) souvenir sheet of six stamps (Item 578500). The $2.70 Lady Bird Johnson souvenir sheet may not be split, and the stamps may not be sold individually.
The stamp will go on sale nationwide November 30, 2012.
This new issuance by the U.S. Postal Service® honors Lady Bird Johnson and her efforts to beautify America. The souvenir sheet includes six stamps: a new stamp that reproduces the official White House portrait of the First Lady painted in 1968, and adaptations of five stamps issued in the 1960s that encouraged people to participate in the President and Mrs. Johnson’s campaign “Plant for a More Beautiful America.” The art from the five engraved stamps — originally issued in the 1960s — has been adapted for printing in offset lithography. There is a quote by Mrs. Johnson and an additional image of the First Lady on the selvage and text about Mrs. Johnson’s accomplishments on the back of the stamp pane. The art director was Antonio Alcalá.
Stamp distribution offices (SDOs) and stamp distribution centers (SDCs) will receive their standard automatic distribution quantity for a PSA souvenir sheet stamp. Distributions are rounded up to the nearest master carton size of 2,000 souvenir sheets (12,000 stamps).
For this specific stamp, SDCs will provide limited automatic distribution to offices in the state of Texas and all offices in the Capital and Northern Virginia districts. Distribution quantities for the automatic distribution will be posted, by finance number and unit ID, on the Asset Management SDC webpage at http://blue.usps.gov/purchase/assetmgnt/am_sdcome.htm.
SDOs/SDCs will not make any automatic distribution to Post Offices. Post Offices requiring these items must requisition them from their designated SDO/SDC using PS Form 17, Stamp Requisition/Stamp Return. Post Offices may preorder these stamps through the eBuy2 SEAM Catalog or the Stamps Service System (SSS) beginning November 2, 2012. SDOs/SDCs must not distribute this stamp to Post Offices before November 16, 2012.
All Post Offices must acquire and maintain a supply of each new commemorative stamp for a minimum of 90 days from the first day of issue, and beyond that as long as customer demand exists, until inventory is depleted, or until the stamp is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.
Customers have 60 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office™, at The Postal Store® website at www.usps.com/shop, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:
Lady Bird Johnson Stamp
Postmaster
8225 Cross Park Drive
Austin, TX 78710-9998
After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by January 30, 2013.
The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic Catalog, online at www.usps.com/shop, or by calling 800-782-6724. Customers may request a free catalog by calling 800-782-6724 or writing to:
U.S. Postal Service
Catalog Request
PO Box 219014
Kansas City, MO 64121-9014
There are seven philatelic products available for this stamp issue:
n 578562*, First-Day Cover (Full Pane), $5.20.
n 578563*, First-Day Cover Set of 6, $5.34.
n 578564*, First-Day Cancelled (Full Pane), $5.20.
n 578568*, Digital Color Postmark Set of 6, $9.60.
n 578584, Press Sheet (without die cut), $43.20. (Print Quantity of 5,000)
n 578591*, Ceremony Program (random single), $6.95.
n 578599*, Keepsake Souvenir Sheet of 6 & DCP Set of 6, $12.95.
Items with an asterisk (*) will use the 128 barcode from Stamp Fulfillment Services. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.
Issue:
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Lady Bird Johnson
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Item Number:
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578500
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Denomination & Type of Issue:
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First-Class Mail® Forever Commemorative
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Format:
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Souvenir Sheet of 6 (6 designs)
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Series:
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N/A
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Issue Date & City:
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November 30, 2012, Austin, TX 78710
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Designer:
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Antonio Alcalá, Alexandria, VA
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Art Director:
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Antonio Alcalá, Alexandria, VA
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Typographer:
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Antonio Alcalá, Alexandria, VA
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Modeler:
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Joseph Sheeran
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Manufacturing Process:
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Offset/Microprint “USPS”
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Engraver:
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N/A
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Printer:
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Ashton Potter (USA) Ltd. (APU)
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Printed at:
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Williamsville, NY
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Press Type:
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Mueller Martini, A76
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Stamps per Pane:
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6
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Print Quantity:
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12 million stamps
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Paper Type:
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Nonphosphored, Type III
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Adhesive Type:
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Pressure-sensitive
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Processed at:
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Ashton Potter (USA) Ltd. (APU)
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Stamp Orientation:
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5 Stamps Horizontal
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1 Stamp Vertical
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Image Area (w x h):
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1.42 x 0.84 in./36.07 x 21.34 mm
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Overall Size (w x h):
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1.56 x 0.98 in./39.62 x 24.89 mm
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Full Pane Size (w x h):
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6.50 x 5.5 in./165.10 x 139.70 mm
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Colors:
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Front:
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Black, Cyan, Magenta, Yellow, PMS 280 (C Blue), PMS 2727 (C Blue), PMS 363 (C Green), PMS 212 (C Pink), PMS 021 (C Orange), PMS 012 (C Yellow)
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Plate Size:
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96 stamps per revolution
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Plate Numbers:
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N/A
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Marginal Markings:
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Front:
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Header: “LADY BIRD JOHNSON 1912 CENTENNIAL 2012” • Verso text
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Back:
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© 2012 USPS • Header: “LADY BIRD JOHNSON 1912 CENTENNIAL 2012” • Verso-text USPS logo • Plate position diagram • Barcode (578500) at bottom left corner of pane
• Promotional text at bottom of pane
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— Stamp Services,
Marketing and Sales, 11-1-12
