PCC Advisory Committee NPF Meeting Minutes

April 14, 2010

Attendees

Industry:				Postal:				
Tracey Dunlap 				Steve Kearney			
Theresa Peterlein			Alixe Johnson			
Dorothy Cottrill				Rick Cooper			
Art Gerckens 				Laurie Timmons	
					Pete Allen
					Steve Roberts
					Lewis Johnson		

1.	Opening Remarks

Alixe welcomed and thanked the members for their NPF participation and continuing support and active participation on the PCCAC.  She mentioned how beneficial the PCC Focus Group was and promised to invite all PCCAC members to future NPF Focus Groups.  (Focus group notes are attached.)  Steve Kearney suggested a letter be sent to the field from the PMG to encourage field support of PCCs.
			
2.	2010 National Postal Forum Feedback

•	Need a better way of notifying attendees of PCC ribbons
•	Provide color coded badges so USPS employees are easily identified
•	Provide a list of PCCs that want to be PCC Mentors/Mentees
•	Enjoyed opportunity to leisurely visit the vendors on Tuesday (since there was no opening session)
•	Provide PCC Executive Board recognition at NPF, i.e. take photos at NPF then show them during NPF events such as Wednesday lunch
•	Peer-to-Peer (P2P) was excellent
•	Early morning start time was fine
•	Schedule P2P earlier in the week to foster networking during the balance of the week
•	Hold P2P daily or immediately after PCC Leadership Opening Session with a general P2P offered earlier in the week at NPF
•	Improve P2P check-in process
•	Send e-mail reminder about P2P table assignment to registrations one week in advance of the event
•	Provide more information on NPF Web site regarding P2P topics

3.	Subcommittee Reports

Communication / Networking – Theresa Peterlein & Steve Hernandez 

Webinars: 
The next phase of the webinars for PCCs will be on a National level on June 8, 9 & 17 at 10:00am and 2:00pm EST…..The subject is “The Power of Direct Mail” 
•	Sabrina Todd (USPS) will make all arrangements for the webinar
•	Steve Roberts will send out an email blast to PCCs announcing the Webinar choices
•	Will look into tracking the responses/session requests via an email to Steve or establishing a Mid-Michigan PCC (MMPCC) email address 
•	A reminder will be emailed approximately 1 week prior to the webinars confirming reserved date/time 
•	Questions may be sent after the session to an email address
•	Questions and answers and the power point will be posted on the MMPCC website

After evaluating the results, the committee will decide the next topic and select dates to offer it.

PCC Business Cards:
A generic business card has been developed and sent to the members of the subcommittee for evaluation and suggestions.  A meeting is scheduled for Thursday, the 6th of May to discuss further

Mailpiece Design Professional:
•	Theresa will conduct a test in Lansing at MMPCC in a classroom setting using the website study guide with mailers who sign up for the class
•	Students will have the option of taking the test at the end of the class, or at their leisure on their own
•	A 2nd test will involve offering the program via webinar to sub-committee participants and/or their representatives
•	An SOP for the classroom and webinar options will be developed and provided to the PCC Network and posted onto the National PCC Web site

Education – Tracey Dunlap

Project:  Podcasts Spotlighting Postal Topics

Discussion Points:
•	Provide monthly podcasts interviewing postal execs or postal subject matter experts
•	Podcasts to be 5-7 minutes in length
•	Podcasts would be posted on the PCC website
•	Podcasts would be distributed to PCC Postal and Industry Chairs via email
•	Goal is to create discussion points that would promote continued enrichment at the local level.  Example:  have local postal representative help lead a discussion with local mailing community
•	Provide certificates to PCCs that use podcasts as an education format
•	Discuss the possibility of adding podcast participation into National PCC award criteria

Interview Suggestions:
May = Steve Kearney
June = Pritha Mehra, BMEU changes and payments
July  = Susan Plonkey, National PCC Day
August = Topic TBD
September – Topic TBD
October = Maura Robinson, Market Dominant Pricing
November = Steve Forte, Mail Processing and Network Improvements

Membership – Dorothy Cottrill

Projects:

List Management White Paper
•	Two page document with tips on PCC mailing list management, including list rental or purchase
•	Information for all levels on building and maintaining a mailing list.  Also, tips on what to consider if you choose to rent or buy a list to build membership – Due Date – mid May 2010

Mentoring
•	Two page white paper on mentoring guidelines.  Will include reference material for “self-mentoring”
•	The “self-mentoring” guideline will include documents and reference material already prepared, i.e. documents on the National website, and will assist PCCs that want information, but don’t know what they need – Due Date mid May 2010

Value of PCC Membership
•	A back-to-basics review of key points for every PCC to consider
•	An annual document that will review all the key points for PCCs to consider.  Timed to be sent out in September, when new PCC boards will be transitioning, it will review changes to Publication 286, including updates of rule changes, ethics review, PCC logos and their appropriate use, etc.  It also will include the updated workshop in a box, “The Value of PCC Membership” – Due Date – August 2010 

Recognition – Art Gerckens

PCC Recognition:  
The recognition committee has developed a new program to recognize those executive board members with 15, 20, and 25 years of service to their PCCs.  We are currently updating the program to include recognition for companies that have supported their employee’s participation in PCC leadership.  Due Date – End of May.

4.	Other Suggestions
•	Post PCCAC minutes on PCC Website 
•	Reinforce USPS support of PCCs via PMG letter 
•	CEO letter recognizing employees serving executive board positions on local PCC
•	Encourage small/medium PCCs to submit awards – a class should be offered at NPF  and online about how to write a good award nomination 
•	PCC Day recognition programs should be tiered
•	Common access to one satellite system for NPCC Day
•	PCCs should combine together, locally or regionally, for NPCC Day
•	CA PCC “Gold Rush” – several PCCs going for Gold Premier
•	More workshops-in-a-box needed
•	Leadership training needed – proposed for a future issue of Management Insights
•	Marketing Collateral – proposed for a future issue of Management Insights
•	Mailpiece Design Professional (MDP) is now available online 
•	NPF presentation on how to navigate the USPS, “Who you Gonna Call?,” should be developed as a Workshop-in-a-Box
•	Pre-show awards should use voice over to announce winners so it is an important part of the program
•	Modify PCC business card and provide template 
•	PCCs want to hear more from the PMG during the PCC Day broadcast
•	Survey executive board vs. general members regarding PCC awards, etc.

Key Deliverables / Action Items:  

•	Steve R:  e-blast regarding PCC Day Show Flow
•	Steve R:  work with Corporate Communications on developing PCC Business Card template (in process)
•	Steve R: post PCCAC minutes on National PCC Web site (completed)
•	Steve R: Draft PMG letter reinforcing PCC Field Support and National PCC Day (in process) 
•	Lewis: Draft Management Insights regarding PCC Leadership (completed)

Next Meeting:   July 27, 2010 – HQ – Room and time TBD

Recorded by:  Steve Roberts
Approved by:  Alixe Johnson