PCC Advisory Committee Meeting Minutes
July 27, 2010

Attendees

Industry:				Postal:				
Tracey Dunlap 				Alixe Johnson 			
Theresa Peterlein			Rick Cooper			
Dorothy Cottrill				Laurie Timmons
Art Gerckens				Steve Hernandez
 					Tony Williams
					Pete Allen 	
					Steve Roberts
					Jamie McHenry
					Lewis Johnson			  		 

1.	Opening Remarks
Alixe welcomed and thanked the members for their participation and continuing support and active participation on the Postal Customer Council Advisory Committee (PCCAC).  
			
2.	National Postal Forum (NPF) 2010 Survey Results & 2011 NPF
•	There was an increase in the number of attendees
•	Overall Forum rating improved to 4.3 (scale of 1 – 5, five being the highest), up from 4.2 for the previous year 
•	Will continue to explore ways to attract more “C-Level” officials to attend
•	Education and networking opportunities continue to be the top reasons mailers attend 

	2011 NPF Planning 
•	2011 NPF in San Diego, CA (May 01 – May 04)
•	Call-for-Papers (workshop proposals) ends August 20, 2010 

	Repeat Activities for 2011 NPF
      Repeats
•	Opening Reception - Sunday
•	Opening General Session – Monday
•	Area Receptions – Monday
•	PCC Reception – Tuesday
•	Educational Workshops – Sunday – Wednesday 
•	General Session Luncheon – Wednesday
•	Closing Event – Wednesday
•	Peer-to-Peer (P2P) Roundtables (date(s) to be determined) 
•	Conduct mandatory speaker webinars

3.	National PCC Day 2010
•	Greater Portland (OR) PCC – host site 
•	45-minute live satellite broadcast with keynote address by the Postmaster General 
•	Date:  September 15, 2010, starting at 12 noon EDT
•	Premier PCC Awards (Bronze, Silver and Gold Level)
o	Winners have been determined
•	PCC Leadership Awards
o	Selection of winners expected by August 6, 2010

4.	2011 PCC Award Programs
•	Criteria is being reviewed and should be posted on the national PCC Web site in early September 2010
•	Webinars will be offered in October, 2010 to help PCCs better understand the nomination process, organizing support materials, submitting nominations, etc

5.	Subcommittee Reports

Communication / Networking – Theresa Peterlein & Steve Hernandez 

Webinars: 
•	Nationwide webinars (The Power of Direct Mail) for PCCs held during June, 2010 were a huge success (based on survey results); webinars hosted by the Mid-Michigan PCC
•	Next nationwide webinars to be conducted during October, 2010 (Topic: Greening of the Mail)
•	Committee approved a “Step-by-Step” guide for PCCs to conduct webinars; material will be sent to PCCs and posted on the National PCC Web site in the near future

Mailpiece Design Professional:
•	Mid-Michigan PCC (Theresa Peterlein, Industry Co-Chair, served as facilitator) tested an interactive classroom setting to allow its members to become Mailpiece Design Professional (MDP) certified versus taking the self-study on-line offering
•	Classes conducted at a Lunch & Learn session
•	Survey feedback was extremely positive
•	A second classroom setting will be offered August 12, 2010 and August 19, 2010
•	Important that facilitators complete their MDP certification

Education – Tracey Dunlap

Project:  Podcasts Spotlighting Postal Topics

Program Key Objectives:
•	Provide monthly podcasts interviewing postal execs or postal subject matter experts
•	Produce podcasts to be 5-7 minutes in length
•	Post podcasts on the PCC Web site
•	Distribute podcasts to PCC Postal and Industry Chairs via email
•	Create discussion points that would promote continued enrichment at the local level  Example:  have local postal representative help lead a discussion with local mailing community
•	Provide certificates to PCCs that use podcasts as an educational format

Current Results and Future Plans:
•	First podcast has been completed, featuring Senior Vice President Steve Kearney, Customer Relations, focusing on the importance of the PCC Network; will be posted online by mid-August.  
•	Committee is executing plans to produce the second podcast

Membership – Dorothy Cottrill

Projects:

List Management White Paper
•	Two-page document with tips on PCC mailing list management, including such tips as beginning your list, maintaining list, growing list, purchasing list, etc.
•	Project is near completion and will be made available to PCCs by end of August, 2010
Mentoring
•	White paper on mentoring guidelines, including reference material for “self-mentoring” that are currently posted on the national PCC Web site
•	Project is near completion and will be made available to PCCs by the end of August, 2010

PCC Operations Checklist
•	A checklist to help PCCs plan their Fiscal Year (October 01 – September 30) activities and improve their overall performance
•	Some of the checklist items include:  review the use of PCC logo, develop an Executive Board meeting schedule, develop a budget, plan for National PCC Day, establish a general membership meeting schedule, etc.
•	Checklist will be made available to PCCs by the end of September, 2010

Recognition – Art Gerckens

PCC Local Recognition Program
•	Guidelines for PCCs to recognize Executive Board members for years of service have been approved and will be sent to PCCs and posted on the national PCC Web site by August 13, 2010 
•	Committee exploring other recognition programs

6.	Other Suggestions
•	Revisit the PCC social media policy
•	Develop new workshops-in-a-box as well as update existing ones as needed

Key Deliverables / Action Items:  
•	Subcommittee Chairs:  Send subcommittee reports to Lewis – Due Date:  August 18, 2010
•	Subcommittee Chairs:  Submit subcommittee projects that were approved so they may be emailed to PCCs and posted on the national PCC Web site – Due Date:  August 18, 2010
•	Subcommittee Chairs:  Submit new ideas for the National PCC Day 2010 show flow – Due Date:  August 18, 2010
•	Subcommittee Chairs:  Submit new ideas for enhancing the PCC Recognition Programs – Due Date:  August 18, 2010

Next Meeting:   November 18, 2010 (Thursday) at 1:00pm ET – In conjunction with the MTAC Meeting

Recorded by:  Lewis Johnson
Approved by:  Alixe Johnson