PCC Advisory Committee Teleconference Minutes
February 14, 2011

Attendees

Industry:				Postal:						
Tracey Dunlap 				Susan LaChance 
Theresa Peterlein			Alixe Johnson 			
Art Gerckens				Rick Cooper
Dorothy Cottrill				Bill Zapor (representing Laurie Timmons)		
				 	Tony Williams
					Pete Allen
					Jamie McHenry
					Lewis Johnson
								  		 
1.	Introduction 
Alixe Johnson welcomed and introduced the members to Susan LaChance, Vice President, Consumer and Industry Affairs.

2.	Remarks
Susan made the following comments:
•	Strengthen the partnership and encourage more Postal Service management participation.
•	Responsible for all Postal Service customer interaction and support, from small businesses or individual consumers to large corporations and commercial mailers, including overseeing the Office of Consumer Advocate.
•	Views her role as an advocate for all customers, including a keen focus on small and medium size customers.
•	Postal Service’s revenue growth is expected to be derived from helping small and medium size companies leverage mail to help them grow their business.		

3.	2011 National Postal Forum (NPF) Update 
•	This year’s theme is “Seamlessly Aligning with Your Business.”
•	Ten (10) educational tracks.
•	Approximately 130 workshops, including more than 100 new workshops.

•	Sunday Highlights:
•	Workshops:  10:30am – 3:45pm
•	PCC Leadership Track Opening Session:  11:45am – 12:45pm
•	Opening Reception:  5:00pm – 7:00pm

•	Monday Highlights:
•	Opening General Session – New Postmaster General (PMG):  8:00am – 9:00am
•	Exclusive Exhibit Hall Time:  9:00am – 10:00am
•	Workshops:  10:00am – 5:30pm
•	USPS Executive Briefing Sessions (Innovation & Action):  10:00am – 12:00pm & 2:00pm – 4:00pm
•	Peer-to-Peer Roundtables (26 topics):  4:30  - 6:00pm 
•	Seven (7) Area Receptions:  6:00pm – 7:15pm (Sails Pavilion / Exhibit Hall)
•	Tuesday Highlights:
•	Workshops:  8:00am – 5:30pm
•	Exclusive Exhibit Hall Time:  9:00am – 10:00am
•	Awards Ceremony 6:00pm – 7:00pm 
•	PCC Reception:  8:00pm – 11:00pm (Hilton) 

•	Wednesday Highlights:
•	Workshops:  8:00am – 4:30pm
•	Exclusive Exhibit Hall Time:  9:00am – 12:00pm
•	General Session Lunch:  12:15pm – 2:00pm 
•	Closing Event Dinner Dance:  7:00pm – 11:00pm

4.	National PCC Day 2010 Planning
•	The Tampa PCC will host the event. 
•	DISH Network and Postal Service Television Network (PSTN) will deliver the live satellite broadcast.

5.	Subcommittee Reports

Communication / Networking – Theresa Peterlein & Tony Williams

PCC Communication Webinars: 
•	Next nationwide webinar to be conducted during March or April 2011 (topic to be determined). 

Industry and Postal Co-Chair Survey:
•	One-hour PCC co-chair focus group meetings by Area will be conducted during March 2011 to better understand their needs.
•	Effort to educate smaller mailers about Postal Service products and services to help them grow their business.
•	Communicate the link between the National PCCAC and local PCCs.

PCC Best Practice Tips
•	E-blast to PCCs will be done in the future.

Web30 
•	The first 1/2 hour mini webinars are scheduled for March 1 and March 10, 2011.  On each day, a webinar will be held at 10:00am and 2:00pm.

2011 NPF Co-Chair Meeting
•	Still in planning stage.  Purpose of meeting is to discuss different ways to communicate with all members.

National Communication Plan
•	TBD after Industry and Postal Co-Chair area meetings

Education – Tracey Dunlap

Podcasts 
•	A sustainable goal is to circulate a new podcast quarterly.  
•	Changes at Postal headquarters might affect this schedule.  

Workshops-in-a-Box
•	Some workshops that will be presented at the 2011 NPF will be posted on the Website right after NPF takes place in May.  The workshops will include technical topics as well as non-technical presentations.
•	The New Shipping Services Pricing Changes workshop has been posted on RIBBS and the National PCC Website.
•	Three (3) IMb workshops-in-a-box are in the process of being updated and will be reposted when complete. 
o	Overview & Value of Intelligent Mail
o	It’s Time for Intelligent Mail:  All about the Barcodes
o	It’s Time for Intelligent Mail:  Bringing It All Together
•	To help gauge if workshops are relevant, complete, outdated, etc., the online Workshop-in-a Box Survey / Feedback form is an important tool. 

Other
•	Theresa stated that the Mailpiece Design Professional webinar was a huge success.  

Membership – Dorothy Cottrill

How to Use Repositional Notes to Improve Mailing Lists
•	Still in exploratory stage.  Projected date of completion is May 2011.

101 Suggestions for Building Membership
•	Projected date of completion is May 2011.

Recognition – Art Gerckens

Innovation Recognition Award
•	Establishing such an award is under consideration.

Consecutive Gold Level Award Recognition
•	Establishing an award for recognizing PCCs that receive consecutive Gold Level is being explored.

50th Anniversary of the PCC Network Recognition
•	A special PCC logo was created to celebrate the 50th Anniversary of the PCC Network and made available to PCCs on February 14, 2011.  
•	Logo may be used on PCC letterhead, postcards, newsletters, clothing, websites, etc.
•	Logo may be used until December 31, 2011.  Beginning January 1, 2012, PCCs must revert to using the standard PCC logo.

PCC Awards Webinar
•	The purpose of the webinar is to enhance the quality of nominations and encourage more PCC participation.
•	A total of four (4) Webinars will be offered before the end of March 2011.

Next Meeting:   
•	PCCAC Meeting:  10:00pm – 11:30pm, May 4, 2011 (Wednesday), National Postal Forum, San Diego, CA – Location:  TBD

Recorded by:  Lewis Johnson
Approved by:  Pete Allen