Best Practice:  MEMBERSHIP
BALTIMORE PCC BUILDS MEMBERSHIP THROUGH ONLINE REGISTRATION
The Baltimore PCC, which recently added the ability to register for events online, is showing increased results, with an increase in event attendance of 15 percent. “We received a great deal of positive feedback on how convenient this feature is,” says Lisa Kline, regional manager, Double Envelope, and industry co-chair. 
Online event registration also is driving more members to these websites, increasing communication and member satisfaction. For example, the Baltimore PCC website includes board contact information as well as links to helpful industry sites, and members can read newsletters and view information on upcoming events. 
“The contact information for Baltimore USPS personnel makes it easy for our members to determine who to call for questions or guidance,” says Kline. “And last month, at the request of some of our members, we made it possible for vendors to reserve booth space for events.”