Best Practice:  MEMBERSHIP 
Central Ohio PCC BUILDS MEMBERSHIP THROUGH SPONSOR PROMO CODES

Like other industry organizations in these tough times, many PCCs are finding it harder and harder to attract members to their events. 
“Many of our local mailers are feeling the negative effects of the economy, and typically, PCC activities are the first budget item to be cut,” says Sheri Spriggs, mailing services supervisor, Grange Insurance Companies, and industry co-chair, Central Ohio PCC. “But by maximizing every opportunity to build membership and promote our events, we have actually increased attendance at general membership meetings this past year by 11.5 percent.”
Key to this increase is an enhanced website that features a “promo” code, affording sponsors a discount when they register for an event online. “This incentive is not only easy and convenient, but also — more importantly — it’s cost-effective,” says Spriggs. “And it’s our way of showing our appreciation to those companies who continue to support our PCC during these tough times.”