Postal Customer Council Landing Page (Headline News) 

ONE STICKY SITUATION YOU’LL LIKE TO BE IN
“We were flooded with updates the first 48 hours after the mailing was delivered,” says Ann Elliott, communications chair and industry vice co-chair, Tampa PCC. The mailing she’s talking about was a recent membership outreach comprising 1,600 newsletters that included a Repositionable Note — or “sticky note” — next to the address box to prompt and remind members to submit address changes to the organization.
Repositionable Notes (RPNs) allow mailers to affix a message to the outside of an envelope — or on a magazine, catalog or newspaper — to grab customers’ attention quickly to improve open-and-read rates. They also permit a direct mail piece to be more actionable by driving readers to respond to an offer.
In Elliott’s newsletter mailing, the RPN’s message called out members’ first names and included this text: “Help us keep our mailing list clean! E-mail changes to...” Elliott says that she usually receives only one or two address updates per mailing, but with the RPN mailing, she received 50 — representing a 25- to 50-fold increase in response rate. 
“In test mailings we conducted a few years ago with actual businesses, packages with RPNs outperformed packages without RPNs by as much as 44 percent,” says Paul Vogel, USPS president and chief marketing/sales officer. “Marketers love this tool for its low cost and high rate of increasing incremental response.”
Elliott says that RPNs that state, “Last chance to register!” are ideal for the postcard mailings the Tampa PCC sends out to remind members to register for upcoming seminars. Members can just peel off the sticky notes and re-stick them by their phones or computers as a trigger mechanism. “We absolutely plan to use Repositionable Notes again; they will definitely be an integral part of our communications plan.”
There are many uses for RPNs. They can be used as teaser copy, as a coupon that can be redeemed or as a reminder notice to be placed on a calendar.
RPNs must be approximately three inches square and can be placed on any flat mailing, periodical or direct mail piece. The notes must not interfere with access to the mailing label, but can be placed in various spots on the envelope or mailer. “RPNs can increase the life of the mailer,” adds Vogel, “as well as the company’s return on investment.” RPNs can also be placed on letters, but must be placed in a defined location adjacent to the address block.
To save money, some businesses opt for a black and white mailpiece when using an RPN because the colorful RPN will stand out even more. 
“We’re planning to use RPNs for our PCC Day mailing to call attention to the page in the newsletter where members can sign up for a corporate sponsorship,” adds Elliott. “I recommend that other PCCs do the same. I’m sure they’ll be as successful as we expect to be.”
For more information about Repositionable Notes, visit usps.com/repositionablenotes.