We Mean Business.

Boosting bottom lines through mail

Making innovation pay

The Postal Service is using technology to help businesses make their mail more engaging and interactive.

Throughout 2013, we gave postage discounts to businesses that use digital technology in their marketing campaigns. For example, businesses received a 2 percent discount on postage for commercial Standard Mail and First-Class Mail letters and flats that included a mobile barcode that could be read or scanned by a mobile device. More than 620 million mail pieces were part of this promotion in just two weeks.

We also helped businesses integrate mobile coupons and click-to-call technology into their direct mail. When consumers scan these codes with a mobile device, they are taken to a coupon or deal on their phone, or are connected to the business through a phone call.

The Postal Service also continued to offer our Second Ounce Free service, which allows businesses to insert promotional pieces in their bills and correspondence at no extra charge.