The Official Election Mail logo is a unique registered trademark designed exclusively for inclusion in the design of Official Election Mail. The United States Postal Service® created the logo in cooperation with the Joint Election Official Liaison Committee to help federal, state, and local government election officials carry out their responsibilities under the National Voter Registration Act of 1993. The logo design features an interpretation of the stars and stripes of the American flag, and the words "Official Election Mail," clearly visible over the designation - "Authorized by the U.S. Postal Service."
This guide is intended to provide information regarding the proper usage of the Official Election Mail logo in accordance with Postal Service™ rules and regulations, and to ensure mail containing the logo can be processed in an efficient manner. By using this logo correctly, election officials (and the mail service providers that assist them with preparing their Election Mail) ensure that the intent and credibility of this symbol remain intact.
The Official Election Mail logo should be used on any mailpiece created by, or on behalf of, an election official that is mailed to or from a citizen of the United States of America for the purpose of participating in the voting process. This includes balloting materials, voter registration cards, absentee applications, polling place notifications, and voter reply mail. The logo should be used on qualifying mailpieces in all classes of mail and all processing categories; however, the logo is not a substitute for postage.
When the Official Election Mail logo appears on a mailpiece, voters recognize the mail as important and distinct from partisan mailings. Additionally, the logo serves to identify Official Election Mail for Postal Service workers and distinguish it from the millions of other mailpieces that are processed daily.
Since this logo is a registered trademark, it is important for election officials to:
