Table A3-14 Standard Mail -- Mail Order Industry Shape by Familiarity With Organization  (Percentage of Mail Pieces Received by Households) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)															BL_B	BL_F	_NAME_	_LABEL_	COL1	COL2
															In letter sized envelope	Previous customer	PCT_COL	Percent of Column Frequency	50.79705	49.80063
															In letter sized envelope	Organization known	PCT_COL	Percent of Column Frequency	22.45923	16.43896
															In letter sized envelope	Organization unknown	PCT_COL	Percent of Column Frequency	15.3453	13.70032
															In letter sized envelope	Don't know/No answer	PCT_COL	Percent of Column Frequency	11.39842	20.06009
															In envelope larger than letter size (not catalog)	Previous customer	PCT_COL	Percent of Column Frequency	52.3974	55.31047
															In envelope larger than letter size (not catalog)	Organization known	PCT_COL	Percent of Column Frequency	19.59446	18.55302
Familiarity	Letter Size Envelope			Larger Than Letter Size Envelope			Catalog Not In Envelope			Flyers					In envelope larger than letter size (not catalog)	Organization unknown	PCT_COL	Percent of Column Frequency	15.06327	20.7918
															In envelope larger than letter size (not catalog)	Don't know/No answer	PCT_COL	Percent of Column Frequency	12.94486	5.344713
	1987	2007	2008	1987	2007	2008	1987	2007	2008	1987	2007	2008			Catalog in envelope	Previous customer	PCT_COL	Percent of Column Frequency	68.48641	68.50135
Previous customer	46.6	50.8	49.8	52.9	52.4	55.3	53.0	58.7	59.8	42.0	53.9	46.1			Catalog in envelope	Organization known	PCT_COL	Percent of Column Frequency	13.76409	15.14837
Organization known	17.1	22.5	16.4	15.4	19.6	18.6	18.8	17.1	16.3	15.5	16.6	17.9			Catalog in envelope	Organization unknown	PCT_COL	Percent of Column Frequency	9.943117	7.697356
Organization unknown	27.3	15.3	13.7	19.8	15.1	20.8	20.7	13.6	12.6	29.7	19.0	17.8			Catalog in envelope	Don't know/No answer	PCT_COL	Percent of Column Frequency	7.806386	8.652925
Don't know/No answer	9.0	11.4	20.1	11.9	12.9	5.3	7.5	10.6	11.3	12.8	10.5	18.2			Catalog not in envelope	Previous customer	PCT_COL	Percent of Column Frequency	58.69317	59.83458
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0			Catalog not in envelope	Organization known	PCT_COL	Percent of Column Frequency	17.14278	16.32913
Note: Totals may not sum to 100 due to rounding.															Catalog not in envelope	Organization unknown	PCT_COL	Percent of Column Frequency	13.56626	12.56083
															Catalog not in envelope	Don't know/No answer	PCT_COL	Percent of Column Frequency	10.5978	11.27546
															Detached label card	Previous customer	PCT_COL	Percent of Column Frequency	0	43.16384
															Detached label card	Organization known	PCT_COL	Percent of Column Frequency	84.27789	43.23627
															Detached label card	Organization unknown	PCT_COL	Percent of Column Frequency	15.72211	13.59988
															Detached label card	Don't know/No answer	PCT_COL	Percent of Column Frequency	0	0
															Postcard	Previous customer	PCT_COL	Percent of Column Frequency	60.49397	59.51929
															Postcard	Organization known	PCT_COL	Percent of Column Frequency	12.14105	10.92626
															Postcard	Organization unknown	PCT_COL	Percent of Column Frequency	21.96824	25.1477
															Postcard	Don't know/No answer	PCT_COL	Percent of Column Frequency	5.396737	4.406758
															Addressed flyer/circulars/folded piece	Previous customer	PCT_COL	Percent of Column Frequency	53.85277	46.09103
															Addressed flyer/circulars/folded piece	Organization known	PCT_COL	Percent of Column Frequency	16.64052	17.89657
															Addressed flyer/circulars/folded piece	Organization unknown	PCT_COL	Percent of Column Frequency	18.98935	17.84558
															Addressed flyer/circulars/folded piece	Don't know/No answer	PCT_COL	Percent of Column Frequency	10.51735	18.16682
															Newspapers/Magazine/Newsletters	Previous customer	PCT_COL	Percent of Column Frequency	56.22903	60.31928
															Newspapers/Magazine/Newsletters	Organization known	PCT_COL	Percent of Column Frequency	24.0954	19.17857
															Newspapers/Magazine/Newsletters	Organization unknown	PCT_COL	Percent of Column Frequency	18.27314	10.98083
															Newspapers/Magazine/Newsletters	Don't know/No answer	PCT_COL	Percent of Column Frequency	1.40243	9.521326
															Unclassified	Previous customer	PCT_COL	Percent of Column Frequency	49.87862	70.74038
															Unclassified	Organization known	PCT_COL	Percent of Column Frequency	0	0
															Unclassified	Organization unknown	PCT_COL	Percent of Column Frequency	27.44306	29.25962
															Unclassified	Don't know/No answer	PCT_COL	Percent of Column Frequency	22.67832	0
															DK/RF	Previous customer	PCT_COL	Percent of Column Frequency	39.03772	3.364959
															DK/RF	Organization known	PCT_COL	Percent of Column Frequency	3.422249	4.300202
															DK/RF	Organization unknown	PCT_COL	Percent of Column Frequency	0	12.97111
															DK/RF	Don't know/No answer	PCT_COL	Percent of Column Frequency	57.54003	79.36373