Table A3-26 Standard Mail Pieces from Credit Card Industry Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2007 and 2008 (Diary Data)															BL_F	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2
															Previous customer	PCT_ROW	Percent of Row Frequency	36.53057	37.79359	2.958116	3.6668	26.14573	22.86673	4.891389	5.273497
															Organization known	PCT_ROW	Percent of Row Frequency	12.80582	15.63645	1.692444	0.873756	5.444321	5.978801	1.33549	1.294193
															Organization unknown	PCT_ROW	Percent of Row Frequency	14.82353	14.57378	1.384266	2.103495	5.287069	6.633712	1.759936	0.155773
															Don't know/No answer	PCT_ROW	Percent of Row Frequency	12.93867	12.12057	1.117489	1.661378	5.701249	5.026869	2.070942	2.773254
Familiarity		Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2007	2008	1987	2007	2008	1987	2007	2008	1987	2007	2008
Previous customer	51.4	36.5	37.8	7.2	3.0	3.7	40.0	26.1	22.9	9.3	4.9	5.3
Organization known	28.4	12.8	15.6	7.9	1.7	0.9	17.7	5.4	6.0	5.6	1.3	1.3
Organization unknown	30.2	14.8	14.6	4.2	1.4	2.1	21.3	5.3	6.6	7.8	1.8	0.2
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.