Table of Contents

Background 4

Overview 4

Mail Markets 4

Chapter 1: Introduction – Volumes & Trends 7

The Survey 7

U.S. Postal Service Volumes 7

Mail Flows 11

Household Mail 11

Report Organization 13

Chapter 2: Profile of Mail Usage 14

Introduction 14

Mail Volume and Demographics 14

Characteristics of Higher- and Lower-Volume Households 14

Demographic Characteristics of
U.S. Households 15

Use of the Post Office 17

Chapter 3: Correspondence 18

Introduction 18

Correspondence Mail Volume 18

Correspondence Mail and
Household Characteristics 18

Personal Correspondence 20

Business Correspondence 23

Introduction 24

Transactions Mail Volume 24

Transactions Mail and
Household Characteristics 25

Bill Payment 26

Bills and Statements Received 30

Chapter 5: Advertising Mail 32

Introduction 32

The Advertising Market 32

Advertising Mail Volumes 32

Advertising Mail and Household Characteristics 34

Senders of Advertising Mail 36

Attitudes Toward Advertising 36

Effectiveness of Advertising Mail 37

Introduction 38

The Periodicals Market 38

Advertising’s Impact on Periodicals 38

Household Periodicals Volume 39

Periodicals Mail and
Household Characteristics 41

Subscription Type 43

Volume Drivers 44

Introduction 45

The Package Market 45

Postal Service Package Volume 45

Packages and
Household Characteristics 46

Household Package Contents 49

Appendix A: Comparative Tables 1987, 2008 & 2009 51

Concordance of Appendix Tables 51

Appendix A1: Total Mail Overview 61

Appendix A2: First-Class Mail 64

Appendix A3: Standard Mail 112

Appendix A4: Direct Mail Advertising 218

Appendix A5: Periodicals 234

Appendix A6: Packages & Expedited (This section has been redacted) 245

Appendix A7: Electronic Communications 246

Appendix A8: Annual Trends 250

Appendix B: Methodology 266

Study Design and Methodology 266

Sample Design 266

Data Collection Method 267

Data Processing 268

Sample Demographic Profile (all counts unweighted),
Government Fiscal Year 2009 268

Data Weighting and Expansion 271

Weighting Procedures – FY 2009 Diary Data 273

Adjustment Factors 274

Appendix C: Survey Instruments 276

Appendix C1: Recruitment Questionnaire 277

Appendix C2: Diary Package – Advance Letter 303

Appendix C2: Diary Package – Cover Letter 306

Appendix C2: Diary Package – Instruction Booklet 307

Appendix C2: Diary Package – Photo Quick Start 327

Appendix C2: Diary Package – Question Booklet 328

Appendix C2: Diary Package –Answer Booklet 359

Appendix C2: Diary Package – Diary Envelope 380

Appendix C2: Diary Package – Gift Selection Form 382

Appendix C2: Diary Package – “I’m Done…” Card 383

List of Tables and Figures

Table E.1:
Mail Received and Sent by Households 4

Table E.2:
Household Mail Volume Received and Sent by Market Served 4

Table E.3:
Advertising by Mail Class 4

Table E.4:
Periodical Type Received 4

Table E.5:
Packages Received and Sent via the U.S. Postal Service 6

Chapter 1: Introduction – Volumes & Trends 7

Table 1.1:
Total Mail Volume: FY 2007, 2008, and 2009 7

Table 1.2:
Total Mail: Revenue, Pieces, and Weight by Shape, FY 2009 9

Table 1.3:
Total Mail: Revenue and Weight per Piece by Shape, FY 2009 10

Table 1.4a: Total Domestic Mail Flows 11

Table 1.4b: Domestic Mail Flows per Household per Week 11

Table 1.5: Mail Received and Sent by Households 11

Table 1.6:
Pieces Received and Sent per Household 12

Table 1.7:
Mail Received and Sent by Households 12

Chapter 2: Profile of Mail Usage 14

Table 2.1:
Mail Volume and Demographics
Average Annual Growth 1981-2009 14

Table 2.2:
Characteristics of Higher- and Lower-Mail-Volume Households 14

Table 2.3:
Educational Attainment of Head of Household of Higher- and Lower-Mail-Volume Households 14

Table 2.4:
Households by Income and Educational Attainment of Head of Household 15

Table 2.5:
Households by Income and Age of Head of Household 15

Table 2.6:
Households by Size 15

Table 2.7:
Households by Number of Adults 15

Table 2.8:
Households by Type of Internet Access 16

Figure 2.1:
PC Ownership and Internet Access 16

Figure 2.2:
Broadband Subscribers 16

Figure 2.3:
Household Use of Rented Mailboxes 17

Figure 2.4:
Household Visits to Post Office in Past Month 17

Chapter 3: Correspondence 18

Table 3.1:
First-Class Correspondence Mail Sent and Received by Sector 18

Table 3.2:
Correspondence Mail Received by Household Income and Educational Attainment of Head of Household 18

Table 3.3:
Correspondence Mail Sent by Income and Educational Attainment of Head of Household 18

Table 3.4:
Correspondence Mail Received by Household Income and Age of Head of Household 18

Table 3.5:
Correspondence Mail Sent by Household Income and Age of Head of Household 19

Table 3.6:
Correspondence Mail Received and Sent
by Household Size 19

Table 3.7:
Correspondence Mail Received and Sent
by Number of Adults in Household 19

Table 3.8:
Correspondence Mail Received and Sent by Type of Internet Access 19

Table 3.9:
Income and Education by Type of Internet Access 20

Table 3.10:
Personal Correspondence Sent and Received 20

Figure 3.1:
Personal Correspondence Sent by Income Group 21

Figure 3.2:
Personal Correspondence Sent by Age Cohort 21

Figure 3.3:
Holiday Greetings Received by Age and Income,
FY 2007, 2008 and 2009 21

Table 3.11: Personal Correspondence by Type of Internet Access 22

Figure 3.4:
Daily Personal E-mails Sent and Received 22

Table 3.12:
Business Correspondence Type (Sent and Received) by Sector (Millions of Pieces) 23

Table 4.1: Transactions Mail Sent and Received 24

Table 4.2:
Transactions Mail Received by Household Income and Educational Attainment of Head of Household 25

Table 4.3:
Transactions Mail Sent by Household Income and Educational Attainment of Head of Household 25

Table 4.4:
Transactions Mail Received by Household Income and
Age of Head of Household 25

Table 4.5:
Transactions Mail Sent by Household Income and
Age of Head of Household 26

Table 4.6:
Transactions Mail Received and Sent
by Household Size 26

Table 4.7:
Transactions Mail Received and Sent
by Number of Adults in Household 26

Table 4.8:
Transactions Mail Received and Sent by Internet Access 26

Table 4.9:
Income and Education by Type of Internet Access 26

Table 4.10:
Bill Payment by Method, FY 2007, 2008 and 2009 27

Figure 4.1:
Monthly Average Household Bill Payment by Method 27

Figure 4.2:
Average Monthly Automatic Deductions per Household 29

Table 4.11:
Types of Bills Paid by Mail 29

Figure 4.3:
Average Bills Paid per Month by Income and Age 29

Figure 4.4:
Bill Payment Method by Age 30

Table 4.12:
Bill and Statement Volumes by Industry 30

Figure 4.5:
Statements Received by Mail by Income 31

Table 4.13:
Average Monthly Bills and Statements Received by Method 31

Chapter 5: Advertising Mail 32

Table 5.1:
U.S. Advertising Spending Growth by Medium, 2007-2009 32

Figure 5.1:
Direct Mail as a Share of Total Advertising, 1990-2009 32

Table 5.2: Advertising Mail by Mail Classification 33

Table 5.3: Advertising Mail by Mail Classification 33

Table 5.4:
Advertising Mail Received by Household Income and Educational Attainment of Head of Household 34

Table 5.5: Advertising Mail Received by Household Income and
Age of Head of Household 35

Table 5.6:
Advertising Mail Received by Size of Household 35

Table 5.7:
Advertising Mail Received by Number of Adults 35

Table 5.8:
Advertising Mail Received by Internet Access 36

Table 5.9:
Income and Education by Type of Internet Access 36

Figure 5.2: Advertising Volumes for First-Class and Standard Mail Advertising by Sender Type 36

Figure 5.3:
Advertising Mail Behavioral Trends – 1987, 2007, 2008, and 2009 36

Figure 5.4:
Treatment of Standard Mail by Type 37

Figure 5.5:
Treatment of Standard Advertising Mail by Number of Standard Mail 37

Table 5.10:
Intended Response to Advertising Mail by Class 37

Figure 5.6:
Weekly Number of Responses by Income 37

Figure 6.1: Periodicals Mail Volume per Person – 1971 to 2009 38

Figure 6.2:
Real Per-Capita Magazine Advertising Spending 39

Table 6.1: Periodical Type by Year 39

Figure 6.3:
Newspaper Circulation – 1970 to 2008 40

Figure 6.4: Daily Newspaper Readership – 1987 to 2009 40

Table 6.2: Periodicals by Household Income and Educational Attainment of Head of Household 42

Table 6.3: Periodicals by Income and Age of Head of Household 42

Table 6.4: Periodicals by Size of Household 43

Table 6.5: Periodicals by Number of Adults in Household 43

Table 6.6: Periodicals by Type of Internet Access 43

Table 6.7: Income and Education by Type of Internet Access 43

Figure 6.5: Subscription Type by Year 43

Table 6.8: Periodicals by Sender Type 43

Figure 6.6: Number of Periodicals Received per Week by Households by Income Group 44

Table 7.1:
Total Package Market Volume Growth 45

Figure 7.1: Package Delivery Market Segment Share by Postal Fiscal Year 45

Table 7.2:
Postal Service Sent and Received Packages, FY 2007, 2008, and 2009 45

Figure 7.2: Postal Service Sent and Received Packages by Household Income 46

Table 7.3:
Postal Service Received Packages by Household Income and Age of Head of Household 46

Table 7.4:
Household Income and Age of Head of Household 46

Table 7.5:
Postal Service Received Packages by Household Income and Educational Attainment of Head of Household 46

Table 7.6:
Postal Service Sent Packages by Income and Educational Attainment of Head of Household 48

Table 7.7:
Postal Service Received and Sent Packages
by Size of Household 48

Table 7.8:
Postal Service Received and Sent Packages
by Number of Adults in Household 48

Table 7.9:
Received and Sent Packages by Household Internet Access 48

Table 7.10:
Income and Education by Type of Internet Access 49

Table 7.11:
Contents of Postal Service Sent and Received Packages 49

Appendix A: Comparative Tables 1987, 2008 & 2009 51

Appendix A1: Total Mail Overview 61

Appendix A2: First-Class Mail 64

Appendix A3: Standard Mail 112

Appendix A4: Direct Mail Advertising 218

Appendix A5: Periodicals 234

Appendix A6: Packages & Expedited (This section has been redacted) 245

Appendix A7: Electronic Communications 246

Appendix A8: Annual Trends 250

Appendix B: Methodology 266

Table B.1:
Sample by Postal Quarter 267

Table B.2:
Annual Household Income by Recruitment/Retrieval Status 268

Table B.3:
Number of Adults in Household by Recruitment/Retrieval Status 269

Table B.4:
Geographic Region by Recruitment/Retrieval Status 269

Table B.5:
Urban/Rural Location by Recruitment/Retrieval Status 269

Table B.6:
Age of Head of Household by Recruitment/Retrieval Status 270

Table B.7:
Educational Attainment of Head of Household by Recruitment/Retrieval Status 270

Table B.8:
HDS 2009 Recruitment Data: Urban/Rural Location 271

Table B.9:
HDS 2009 Recruitment Data: Geographic Region 271

Table B.10:
Distribution of Households within Strata and Region 271

Table B.11:
HDS 2009 Recruitment Data: Construction of Geographic Weight 271

Table B.12:
HDS 2009 Recruitment Data: Construction of Educational Attainment Weight 273

Table B.13:
HDS 2009 Adjustment Factors Utilized by Postal Classification 275

Appendix C: Survey Instruments 276

Appendix C1: Recruitment Questionnaire 277

Appendix C2: Diary Package – Advance Letter 303

Appendix C2: Diary Package – Cover Letter 306

Appendix C2: Diary Package – Instruction Booklet 307

Appendix C2: Diary Package – Photo Quick Start 327

Appendix C2: Diary Package – Question Booklet 328

Appendix C2: Diary Package –Answer Booklet 359

Appendix C2: Diary Package – Diary Envelope 380

Appendix C2: Diary Package – Gift Selection Form 382

Appendix C2: Diary Package – “I’m Done…” Card 383

Executive Summary

This report documents the findings of the United States Postal Service’s Household Diary Study (HDS) for Fiscal Year (FY) 2009. The three main study purposes are to:

Measure the mail sent and received by U.S. households,
Provide a means to track household mail trends over time, and
Make comparisons of mail use between different types of households.

The report examines these trends in the context of changes and developments in the wider markets for communications and package delivery.

Background

The Household Diary Study survey, fielded continuously since 1987, aims to collect information on household use of the mail and how that use changes over time. The survey collects household information on demographics, lifestyle, attitudes toward mail and advertising, bill payment behavior, and use of the Internet and other information technologies.

The FY 2009 report covers Government Fiscal Year 2009, with comparisons to 2007 and 2008.

The HDS collects information on
household mail use and provides a look
at how that use changes over time.

Overview

In 2009, U.S. households received 131.6 billion pieces of mail and sent 18.8 billion, as seen in Table E.1. Mail sent or received by households constituted 82 percent of total domestic mail in FY 2009. Fifty-eight percent of the mail households received was sent Standard Mail. Only 5 percent of household mail (and about three percent of total mail) was sent between households; the rest was sent between households and non-households.

Table E.1:
Mail Received and Sent by Households

(Billions of Pieces)

Mail Classification	Received	Sent
First-Class Mail	53.1	18.3
Standard Regular Mail	58.2	—
Standard Nonprofit Mail	12.5	—
Periodicals	6.0	—
Package & Shipping Services	1.8	0.5
Total	131.6	18.8
Household to Household	5.4	5.4
Total Mail Received and Sent by Households	145.0	145.0
FY 2009 RPW Total*	176.3	176.3
Non-household to Non-household Residual	31.3	31.3
Unaddressed	1.6	—

Source: HDS Diary Sample, FY 2009.
*Does not include international mail.

Mail Markets

The Household Diary Study examines mail by the markets it serves. This design cuts across classes but provides a foundation for understanding mail flows and the marketplace changes that affect them. Table E.2 shows the volume of household mail by market for 2007 through 2009.

Thirty-eight percent of household mail contains correspondence and transactions, up from 35 percent in 2008. In terms of volume, total correspondence fell 7.3 percent compared to 2008. However, longer term trends show that, over the past several years, correspondence fell more significantly. For example, since 2002 correspondence fell almost 21 percent. In part, the decline in correspondence is a continuation of long-term trends, but it is also related to changing demographics. Younger households both send and receive fewer pieces of correspondence mail, a result of younger households’ comfort with and use of the Internet, and their lower average income level.

Table E.2:
Household Mail Volume Received and Sent by Market Served

(Billions of Pieces)

Market	2007	2008	2009
Correspondence	16.9	16.5	15.3
Transactions	43.3	41.7	39.2
Advertising	100.3	99.4	85.2
Periodicals	6.6	6.4	6.0
Packages	3.1	3.4	3.6
Unclassified	3.8	4.7	3.6
Total	166.2	164.0	145.1

Source: HDS Diary Sample, FY 2007, 2008, and 2009.
Notes:
Correspondence and Transactions include 7.8 billion pieces of First-Class advertising-enclosed mail (excluded from totals).
Package Volumes include ground packages and expedited, as well as 1.6 billion pieces of CD/DVD rentals.

The increase in e-mail correspondence
and the movement towards electronic bill payment have affected mail volumes.

Electronic alternatives also affect transactions mail volume. Automatic deduction and online bill pay account for a growing share of household bill payments over time. In fact, over the past eight years, the percentage of bills paid by electronic methods increased from 17 percent in 2002 to 41 percent in 2009. In contrast, bills paid by mail decreased from 75 percent to 54 percent of total payments during the same time. In-person payments decreased from 8 percent in 2002 to 5 percent in 2009. The number of bills and statements households received through the mail decreased slightly, while the number of bills and statements received over the Internet continues to grow rapidly, but from a small base.

Advertising mail represented more than half of all mail received by households in 2009. As shown in Table E.3, 83 percent of all advertising mail received by households is Standard Mail (71 billion pieces). The remainder consists of First-Class Mail — either stand-alone advertising (6.7 billion pieces), or secondary advertising that is sent along with other matter (7.8 billion pieces).

Over time, the data show a decline in the percentage of First-Class advertising mail.

Table E.3:
Advertising by Mail Class

Mail Classification	Volume (Billions)	Percent of Total Advertising
First-Class Advertising	14.5	17%
Standard Regular Mail	58.2	68%
Standard Nonprofit Mail	12.5	15%
Total Advertising Mail	85.2	100%

Source: HDS Diary Sample, FY 2009.

As shown in Table E.4, households received 6.0 billion pieces of Periodicals mail in 2009, less than in 2008 and 2007. Nearly three-quarters of these were magazines. Newspapers are only 22 percent of total Periodicals, down from 35 percent in 1987. Contributors to the decline in newspaper volumes are lower circulation and readership levels as well as the growth of the Internet as an alternative delivery method.

Table E.4:
Periodical Type Received

Mail Classification	Volume (Billions)	Percent of Total Periodicals
Newspapers	1.3	22%
Magazines	4.3	71%
Unclassified	0.4	7%
Total Periodicals	6.0	100%

Source: Household Diary Study, FY 2009.

In 2009, households received 2.7 billion and sent 1.2 billion packages. Compared to 2008, total packages sent and received increased 5.4 percent. Most of the growth was in First-Class, driven by strong growth in CD/DVD rentals. In general, delivery from mail order and Internet retailers is an important driver of package volume, and while the HDS data is not designed to quantify it, there are indications that online auction sites (like eBay) are responsible for some of the recent increase in packages sent by households.

Table E.5:
Packages Received and Sent via the U.S. Postal Service

(Millions of Pieces)

Mail Classification	2009 Received Number	2009 Received Percent	2009 Sent Number	2009 Sent Percent
First-Class Mail	1,281	48%	894	72%
Expedited	378	14%	214	17%
Standard Mail	557	21%	—	—
Package & Shipping Services	414	16%	108	9%
Unclassified	24	1%	20	2%
Total Packages	2,655	100%	1,236	100%

Source: HDS Diary Sample, FY 2009.
Notes:
Totals may not sum due to rounding.
Expedited includes Priority Mail and Express Mail.
First-Class Packages include 1.6 billion pieces of CD/DVD rentals sent to and received from Netflix, Blockbuster, etc., reported in First-Class Mail letters in Tables E.1, 1.5, and 1.6.

Chapter 1: Introduction – Volumes & Trends

The U.S. Postal Service Household Diary Study (HDS) Report documents the findings of the Fiscal Year (FY) 2009 study. The HDS measures the mail sent and received by U.S. households, tracks household mail trends, and compares mail use between different types of households.

The Household Diary Study
provides a means to track
household mail trends over time.

The Survey

Demographics,
Lifestyle,
Attitudes toward mail and advertising,
Bill payment behavior, and
Use of the Internet and other information technologies.

These data are used for market research, forecasting, and strategic planning within the Postal Service.

The Survey Consists of Two Parts:

1) An entry, or recruitment, interview, conducted by phone or via Web, collects demographic, lifestyle, and attitudinal information from about 8,500 households.

These households then receive a mail diary, which collects information on the mail the household sends and receives in a one-week period. Annually, about 5,200 households successfully complete the diary.

The data generated by these two instruments are the basis of the analysis in this report.

The HDS FY 2009 Report covers the period from September 29, 2008, through September 27, 2009, equivalent to the Government Fiscal Year (GFY) used by the Postal Service. Data from FY 2007 and FY 2008 are also reported on a GFY basis.

U.S. Postal Service Volumes

Serving a nation containing five percent of the world’s population, according to the Universal Postal Union, the Postal Service delivers approximately 40 to 50 percent of the world’s mail. The Postal Service delivered 177 billion pieces of mail in FY 2009—a decrease of more than 25 billion pieces from 2008.

The severe economic recession, which started in December 2007, was the leading cause for the unprecedented decline in 2009 mail volumes. Standard Mail was affected more than any other class of mail, driving volumes down 16.5 percent. Since the vast majority of Standard Mail consists of advertising pieces, its volume is particularly sensitive to the health of the economy. As the recession forced most businesses to cut their advertising spending drastically, Standard Mail fell to a level not seen since 1999.

First-Class Mail declined 8.6 percent in 2009, a trend that started in 2005 and has continued since that time. A 3.5 billion decrease in First-Class Single-Piece letters was a major contributor to the decline, as it has been for the past several years. This decline was fueled, in part, by the adoption of the Internet and the subsequent increase in electronic diversion of the mail. The economy was also a major contributor to lower First-Class volumes, as 8 percent of this volume consisted of advertising mail. Because of the mortgage meltdown and tight credit conditions in 2009, the decline in First-Class advertising was led by the financial industry. First-Class financial advertising fell more than 30 percent in 2009, a drop considerably greater than in any other industry. Similarly, the crisis surrounding financial institutions also forced them to cut Standard Mail advertising 27 percent, a more substantial reduction than in other industries.

The Postal Service estimates the revenues, volumes, and weight of mail pieces going through the postal network by using a combination of statistical sampling systems, mailing statements, and accounting data. These data are published in the Revenue, Pieces, and Weight (RPW) Reports.

Table 1.1 presents the RPW volumes for FY 2009, along with data for FY 2007 and 2008.

Table 1.2 reports revenue, pieces, and weight data by class and shape for FY 2009.

The letters column heading includes postcards and refers to pieces that are less than 11.5 inches wide by 6.125 inches tall and less than .25 inches thick.
Flats consist of pieces that are greater than 11.5 inches wide, 6.125 inches tall, or .25 inches thick, but less than 12 by 15 by .75 inches.
Parcels are pieces that are larger than 12 by 15 inches, or thicker than .75 inches.

Because of the difficulty involved in recording mail-piece characteristics in the Household Diary, these categories do not correspond precisely to the shape categories used by HDS respondents.

Table 1.3 is derived from Table 1.2. It shows the revenue per piece and weight per piece for each subclass of mail by shape.

Table 1.1:
Total Mail Volume: FY 2007, 2008, and 2009

(Billions of Pieces)

Mail Classification	2007	2008	2009
Mailing Services:
First-Class Mail:
Single-Piece Letters & Cards	38.6	35.4	31.6
Presort Letters & Cards	52.7	51.9	47.9
Flats	4.1	3.4	2.9
Parcels	0.6	0.6	0.6
Other *	0.4	0.4	0.8
Total First-Class Mail	96.3	91.7	83.8
Standard Mail:
High Density & Saturation Letters	5.5	5.6	5.1
High Density & Saturation Flats & Parcels	13.7	13.6	12.4
Carrier Route	15.7	12.1	9.9
Letters	55.1	57.1	46.6
Flats	12.9	10.0	7.8
Not Flat-Machinables & Parcels	0.7	0.7	0.7
Other *	0.0	0.0	0.4
Total Standard Mail	103.5	99.1	82.7
Periodicals	8.8	8.6	8.0
Package Services	0.9	0.8	0.7
USPS and Free Mail	1.1	0.9	0.5
Total Mailing Services	210.6	201.1	175.7
Shipping Services	1.6	1.6	1.4
Total All Mail	212.2	202.7	177.1

Source: RPW Reports.
Note: Totals may not sum due to rounding.
* Other includes: NSA's, International Mail, Express Mail and Fees (not reported by shape)

Table 1.2:
Total Mail: Revenue, Pieces, and Weight by Shape, FY 2009

Mail Classification	Revenue (Millions of Dollars) Letters	Revenue (Millions of Dollars) Flats	Revenue (Millions of Dollars) Parcels	Revenue (Millions of Dollars) Total	Pieces (Millions of Pieces) Letters	Pieces (Millions of Pieces) Flats	Pieces (Millions of Pieces) Parcels	Pieces (Millions of Pieces) Total	Weight (Millions of Pounds) Letters	Weight (Millions of Pounds) Flats	Weight (Millions of Pounds) Parcels	Weight (Millions of Pounds) Total
Mailing Services:
First-Class Mail:
Single-Piece Letters & Cards	13,754	0	0	13,754	31,633	0	0	31,633	923	0	0	923
Presort Letters & Cards	16,283	0	0	16,283	47,934	0	0	47,934	1,900	0	0	1,900
Flats	38	3,502	0	3,540	30	2,834	0	2,864	9	588	0	597
Parcels	0	166	947	1,114	0	102	479	581	0	27	162	190
Total By Shape	30,074	3,668	947	34,690	79,597	2,936	479	83,012	2,832	615	162	3,610
Other*				1,183				758				68
Total First-Class Mail				35,873				83,770				3,678
Standard Mail:
High Density & Saturation Letters	682	0	0	682	5,085	0	0	5,085	229	0	0	229
High Density & Saturation Flats & Parcels	68	1,904	0	1,972	463	11,893	0	12,357	21	2,154	0	2,175
Carrier Route	145	2,126	0	2,272	716	9,140	0	9,857	37	1,956	0	1,993
Letters	8,773	0	0	8,774	46,559	0	0	46,559	2,586	0	0	2,586
Flats	0	2,864	1	2,866	0	7,790	3	7,793	0	1,964	0	1,964
Not Flat-Machinables & Parcels	0	0	632	632	0	0	679	679	0	0	306	306
Total By Shape	9,669	6,895	633	17,197	52,824	28,823	683	82,331	2,873	6,074	306	9,252
Other*				167				376				37
Total Standard Mail				17,364				82,706				9,290
Periodicals:
Total By Shape	19	1,999	4	2,023	109	7,838	6	7,954	8	3,015	10	3,032
Other *				15				0				0
Total Periodicals				2,038				7,954				3,032
Package Services
Total By Shape	0	257	1,408	1,666	0	257	473	730	0	351	1,521	1,872
Other*				17				0				0
Total Package Services				1,683				730				1,872
USPS and Free Mail				0				517				156
Total Mailing By Shape	39,762	12,819	2,993	55,575	132,531	39,855	1,641	174,027	5,713	10,054	1,999	17,767
Total Other*				1,383				1,650				262
Total Mailing Services				56,958				175,677				18,029

Shipping Services:
Total By Shape	115	1,023	4,520	5,658	23	199	701	924	2	181	2,008	2,190
Total Other*				2,449				457				583
Total Shipping Services				8,107				1,381				2,773

Total All Mail				65,064				177,058				20,802
Total All Services**				2,838				1,756				0
Total All Mail & Services				67,902

Source: RPW Reports.
Note: Totals may not sum due to rounding.
* Other includes: NSA's, International Mail, Express Mail and Fees (not reported by shape).
** All Services include Ancillary and Special Services.

Table 1.3:
Total Mail: Revenue and Weight per Piece by Shape, in Millions of Dollars, Millions of Pieces and Millions of Pounds FY 2009

Mail Classification	Revenue per Piece Letters	Revenue per Piece Flats	Revenue per Piece Parcels	Revenue per Piece Total	Weight per Piece (Ounces) Letters	Weight per Piece (Ounces) Flats	Weight per Piece (Ounces) Parcels	Weight per Piece (Ounces)
Mailing Services:
First-Class Mail:
Single-Piece Letters & Cards	0.435			0.435	0.467			0.467
Presort Letters & Cards	0.340			0.340	0.634			0.634
Flats	1.268	1.235		1.236	4.931	3.319		3.336
Parcels		1.637	1.977	1.918		4.326	5.417	5.226
Total By Shape	0.378	1.249	1.977	0.418	0.569	3.354	5.417	0.696
Other*				1.561				1.438
Total First-Class Mail				0.428				0.703
Standard Mail:
High Density & Saturation Letters	0.134			0.134	0.719			0.719
High Density & Saturation Flats & Parcels	0.146	0.160	0.363	0.160	0.719	2.898	2.686	2.816
Carrier Route	0.203	0.233	0.657	0.230	0.833	3.424	6.767	3.236
Letters	0.188			0.188	0.889			0.889
Flats	0.437	0.368	0.449	0.368	3.408	4.033	0.734	4.032
Not Flat-Machinables & Parcels	1.043	4.800	0.931	0.931	3.411	14.123	7.209	7.208
Total By Shape	0.183	0.239	0.928	0.209	0.870	3.371	7.177	1.798
Other*				0.445				1.584
Total Standard Mail				0.210				1.797
Periodicals
Total By Shape	0.176	0.255	0.662	0.254	1.184	6.154	23.763	6.100
Other*
Total Periodicals				0.256				6.100
Package Services
Total By Shape		1.000	2.978	2.281		21.802	51.468	41.015
Other*				530.608				45.708
Total Package Services				2.304				41.015
USPS and Free Mail				0.000				4.841

Total Mailing By Shape	0.300	0.322	1.824	0.319	0.690	4.036	19.491	1.633
Total Other*				0.838				0.159
Total Mailing Services				0.324				1.642

Shipping Services:
Total Shipping By Shape	4.894	5.136	6.445	6.123	1.134	14.528	45.795	37.924
Total Other*				5.364				20.442
Total Shipping Services				5.872				32.142

Total All Mail				0.367				1.880

Source: RPW Reports.
Note: Totals may not sum due to rounding.
* Other includes: NSA's, International Mail, Express Mail and Fees (not reported by shape).

Mail Flows

Mail volume can be broken into four basic flows, based on origin and destination. These flows are:

Household to household,
Household to non-household,
Non-household to household, and
Non-household to non-household.

Table 1.4a shows the total mail in each flow, and Table 1.4b shows pieces per household per week.

Table 1.4a: Total Domestic Mail Flows

(Billions of Pieces)

Originating In:	Destinating In: Household	Destinating In: Non-household	Destinating In: Total Originating
Household	5.4	13.4	18.8
Non-household	126.1	31.3	157.5
Total Destinating	131.6	44.7	176.3

Source: HDS Diary Sample, FY 2009.
Note: Totals may not sum due to rounding.

Table 1.4b: Domestic Mail Flows per Household per Week

Originating In:	Destinating In: Household	Destinating In: Non-household
Household	0.9	2.2
Non-household	20.7	N/A

Source: Household Diary Study, FY 2009.

Household Mail

As shown in Table 1.4a, domestic mail to and from households constituted more than 80 percent of total mail volume in 2009. This equates to 23.8 pieces per week sent and received by U.S. households. Table 1.5 presents the volumes of mail sent and received by households as estimated from the Household Diary Study. The table shows the categories in which the households record their mail. Households received 131.6 billion pieces of mail and sent 18.8 billion. Both of these totals include the 5.4 billion pieces of mail that households sent to each other. The total mail received or sent by households in FY 2009 was 145.0 billion pieces.

Table 1.5: Mail Received and Sent by Households

(Billions of Pieces)

Mail Classification	Received	Sent
First-Class Mail	53.1	18.3
Standard Regular Mail	58.2	—
Standard Nonprofit Mail	12.5	—
Periodicals	6.0	—
Packages*	1.4	0.3
Expedited	0.4	0.2
Total	131.6	18.8
Household to Household	5.4	5.4
Total Mail Received and Sent by Households	145.0	145.0
FY 2009 RPW Total**	176.3	176.3
Non-household to Non-household (Residual)	31.3	31.3
Unaddressed	1.6	—

Source: HDS Diary Sample, FY 2009.
Notes: Expedited includes Priority Mail and Express Mail.
*Includes First-Class and Standard Mail packages.
**Does not include international mail.

Table 1.6 presents these data in two other forms, annual volumes per household and pieces per household per week. Many of the subsequent results in this report are presented in terms of pieces per household per week.

Table 1.6:
Pieces Received and Sent per Household

Classification	Annual Pieces per HH	Pieces per HH per Week
Mail
First-Class Mail	453	8.7
Standard Regular Mail	496	9.5
Standard Nonprofit Mail	106	2.0
Periodicals	51	1.0
Packages*	12	0.2
Expedited	3	0.1
Total Mail Received	1,123	21.6
Mail Sent
First-Class Mail:	156	3.0
Packages*	3	0.1
Expedited	2	0.0
Total Mail Sent	161	3.1
Unaddressed	14	0.3

Source: HDS Diary Sample, FY 2009.
* Includes First-Class and Standard Mail packages.Classes and Markets

First-Class Mail is used to send transactional mail, correspondence, and advertising. Because it is limited to pieces weighing thirteen ounces or less, it is primarily composed of letters and cards.
Standard Mail is advertising mail. For the most part, Standard Mail is composed of letters and flats, although it contains a few postcards and packages as well.
Periodicals are magazines and newspapers, and are predominantly flat-shaped.
Priority Mail and Express Mail are expedited services for delivering correspondence, transactional mail, and merchandise. Priority and Express pieces can be of any shape except postcards.
Package Services is used to deliver merchandise, books, catalogs, and media such as CDs and DVDs. Most of this mail is parcel-shaped.

Table 1.7 crosswalks between classes of mail and the markets they serve.

Table 1.7:
Mail Received and Sent by Households

(Billions of Pieces)

Class	Market: Correspondence	Market: Transactions	Market: Advertising	Market: Periodicals	Market: Packages	Market: Total
First-Class Mail	15.3	39.2	14.5	—	2.1	63.2
Standard Mail	—	—	70.7	—	0.6	71.3
Periodicals	—	—	—	6.0	—	6.0
Priority Mail	—	—	—	—	0.4	0.4
Express Mail	—	—	—	—	0.0	0.0
Package Services	—	—	—	—	0.5	0.5
Total	15.3	39.2	85.2	6.0	3.6	141.5

Source: HDS Diary Sample FY 2009.
Notes:
Correspondence and Transactions include 7.8 billion pieces of secondary advertising mail also reported in Advertising Mail.
The “Total” column does not include pieces that could not be identified according to markets (Unclassified—see Table E.2).
Package Volumes include ground packages and expedited.
First-Class Packages include 1.6 billion pieces of CD/DVD rentals sent to and received from Netflix, Blockbuster, etc., reported in First-Class Mail letters in Tables E.1, 1.5, and 1.6

Report Organization

The rest of the Household Diary Study Report is organized around the markets the mail serves. Each chapter contains an analysis of the trends in the Household Diary Study data, as well as a discussion of how those trends affect and are affected by changes in the broader market. The following provides an overview of each chapter:

Chapter 2: Profile of Mail Usage gives an analysis of household demographics. This chapter examines demographic trends over time and their impact on the mail, and discusses attributing factors, such as access to technology and changing attitudes.

Chapter 3: Correspondence examines mail that is used solely or primarily to deliver (non-sales-related) communications, such as letters and greeting cards. This chapter includes analysis of both personal and business correspondence.

Chapter 4: Transactions reviews financial transactions in the mail and the impact of new technologies on that market. It analyzes household bill payment trends with a focus on technological and demographic change.

Chapter 5: Advertising Mail presents the trends in mail used to deliver sales-related messages. It contains information on household attitudes towards advertising by various media, treatment of advertising mail, and demographic determinants of advertising mail receipt.

Chapter 6: Periodicals examines magazines and newspapers delivered in the mail. It looks at how changing demographics are affecting the market for periodicals and what the implications are for future volume.

Chapter 7: Packages analyzes household use of various types of packages and it discusses the household market for merchandise delivery.

In addition, there are three appendices to the report:

Appendix A contains a set of comparative tables for FY 1987, 2008, and 2009, organized by class of mail. A concordance is presented for comparison with pre-2000 reports.

Appendix B documents the study methodology and discusses how the data were collected, weighted, and adjusted, and compares demographic data in the sample to that of the population as a whole.

Appendix C contains the instruments used to administer the survey.

Chapter 2: Profile of Mail Usage

Introduction

This chapter provides information on demographic trends and other factors affecting mail volume, providing a basis for assessing mail volume growth. The breakouts introduced provide the basis for much of the analyses in subsequent chapters.

The first section looks at growth in mail volume, population, households, and delivery points over recent decades. The next section examines the demographic characteristics of mail users, contrasting higher-mail-volume households with lower-volume households. The third section details the emerging demographic and technological trends that will affect the future of mail. The last section examines some of the factors affecting the use of post offices and mailboxes.

Mail Volume and Demographics

Total U.S. mail volume grew from 110 billion pieces in 1981 to 177 billion in 2009, an increase of 60 percent. This growth outpaced the rate of population growth and household formation. Over the same period, according to the U.S. Census Bureau, the adult population grew 39 percent and households grew by 42 percent. The number of places to which the Postal Service delivers increased still faster, growing by 53 percent (see the USPS Annual Report). As Table 2.1 shows, however, volume fell by 2 percent over the last nine years, while U.S. population growth and household formation grew by 1 percent.

Total U.S. mail volume fell 2 percent between 2001 and 2009,
while population growth and
household formation grew 1 percent.

The 1980s was a time of extraordinary mail volume growth that started in 1978 and continued through 1988. In 1984, mail volume grew more than 10 percent. During this period, technology facilitated this growth. Construction of computerized databases and techniques for sorting large amounts of data created a fertile climate for direct mail marketing. Computerization of financial systems encouraged billing by mail and payments through the mail. These innovations in business processes were further encouraged by postal rates.

The Postal Service introduced work-sharing discounts, encouraging mailers to prepare the mail in ways that reduce the total system cost of creating and delivering the mail. Mailers could take advantage of these discounts by sorting the mail in advance. The Postal Service would receive the mail presorted to the individual ZIP codes and/or to the carrier routes associated with those ZIP codes.

In the late 1980s and early 1990s, mail volume growth barely kept pace with household growth. The demand for mail was hurt by a recession and two very large rate increases. This was also a period in which the Postal Service absorbed substantial costs that were reapportioned from the Federal government’s retirement programs.

Table 2.1:
Mail Volume and Demographics
Average Annual Growth 1981-2009

	1981-1990	1991-2000	2001-2009
Total Mail Volume	4.6%	2.3%	-2.0%
Delivery Points	1.7%	1.5%	1.2%
Adult Population	1.5%	1.3%	1.0%
Households	1.4%	.9%	1.0%

Source: U.S. Postal Service, U.S. Census Bureau.

The last half of the 1990s saw rapid growth in mail volume, spurred by a strong economy and rates that increased by less than inflation. The Postal Service also realigned the incentives built into its price structure. It reduced the incentives mailers had for presorting mail and encouraged them to prebarcode instead. By 2002, the majority of letters the Postal Service received had qualifying barcodes on them. This restructuring of the rates took advantage of the extensive automation of mail preparation and sorting that occurred over the previous decade.

The 1990s ended in a speculative bubble as the U.S. economy rapidly embraced information technology and integrated the Internet into its business processes. An economic recession followed that began in March 2001, according to the National Bureau of Economic Research. The 2001 Government Fiscal Year ended with the terrorist attacks on the World Trade Center and the Pentagon. This led to large-scale disruptions of those mail services dependent on air transport, such as First-Class, Priority, and Express Mail. When air service was restored, Priority Mail was no longer allowed on commercial passenger flights. FY 2002 began with bio-terrorism. Lethal anthrax sent through the mail resulted in five deaths and a number of serious injuries. The 2.2 percent mail volume decline in 2002 was, at the time, the worst since World War II. In 2003, Standard Mail volume recovered to a new high, but total First-Class volume continued to decline. Work-shared First-Class Mail fell for the first time ever. Since 2003, Standard Mail volume grew along with the economy, reaching new highs and exceeding First-Class Mail for the first time in 2005. Total First-Class volume, on the other hand, continued to decline in part due to the diversion of bills and statements to electronic alternatives and to lower-cost Standard Mail options. The severe economic recession which started in December 2007 and carried into 2009 was the main contributor to a 12.7 percent decline in total mail volumes in 2009, the largest volume decline since the Great Depression. The economic crisis forced most businesses—particularly financial institutions—to curtail direct-mail advertising expenses. Standard Mail volume, consisting almost entirely of advertising mail, was severely impacted by the limited advertising budgets and fell 16.5 percent. First-Class Mail advertising (approximately 8 percent of the total First-Class Mail) was also curtailed because of the financial crisis. This further aggravated the long-running negative trend in total First-Class Mail volume. More specifically, lower advertising volumes in 2009, combined with ongoing electronic diversion of the mail, contributed to an 8.6 percent decline in total First-Class Mail.

Between 2001 and 2009, total mail volume fell 15 percent and First-Class volume fell 19 percent. Nevertheless, the U.S. population and households grew by about 8 percent each during the same period. Additionally, the Postal Service added 9 percent more delivery points to its network.

Continued growth in delivery points
has become an ongoing source
of pressure on postal costs.

The Postal Service depends on mail volume growth to fund universal service. The number of addresses the delivery network serves increases as the number of American businesses and households grows. When mail volume grows faster than the number of delivery points, the system benefits from significant economies of scale. When mail volume falls, as was the case between 2001 and 2009, the Postal Service’s ability to fund delivery service is hampered because the Postal Service charges its customers for piece volume but does not assess connect charges, access fees, or system fees, like many other network enterprises.

By 2010, according to the U.S. Census Bureau, the total U.S. population and the adult population are projected to grow by approximately one percent respectively. This is in line with the recent past. Households are expected to grow by about 1.1 percent a year. This should result in continued growth in the number of addresses the Postal Service serves, and in the resulting costs. Given recent mail volume trends, this presents a significant challenge. Continued growth in delivery points that exceeds volume growth has become an ongoing source of pressure on Postal costs.

Characteristics of Higher- and Lower-Volume Households

Tables 2.2 and 2.3 show the demographic characteristics of households by the amount of mail received. It is apparent from these tables that household mail use is strongly correlated with both income and education. Note, however, the similar correlation between mail receipt and Internet access, which is also related to income and education. Therefore, households that make the most use of the mail are the households with the greatest opportunity to use alternatives to the mail.

These high-volume households are taking advantage of the opportunity to move away from the mail. Households that receive 30 or more pieces of mail each week pay 29.7 percent of their bills by Internet, up from 21.1 percent in 2007 and 27.3 percent in 2008. In comparison, households that receive less than 30 pieces of mail each week paid 26.9 percent of their bills online, up from 15.6 percent in 2007 and 22.7 percent in 2008.

Table 2.2:
Characteristics of Higher- and Lower-Mail-Volume Households

Mail Received (Pieces per HH per week)	Households (Millions)	Median Annual HH Income	HHs w/ Internet Access (Percent)	Annual Bills Paid (Millions)	Annual Bills Paid by Internet (Millions)	Mail Sent (Pieces per HH per week)
45 or more	8.6	$95,580	95%	1,532	451	6.2
36-44	10.1	$85,547	92%	1,681	481	4.9
30-35	12.2	$79,087	89%	1,965	606	4.1
24-29	17.3	$69,845	88%	2,662	801	3.6
18-23	22.2	$58,261	82%	3,057	877	3.0
12-17	23.9	$47,148	75%	3,039	833	2.2
Less than 12	22.9	$27,507	55%	2,408	488	1.4
Total	117.2	$57,328	79%	16,344	4,538	3.1

Source: HDS Diary Sample, FY 2009.
Note: Mail received includes USPS and Non-USPS mail.

Table 2.3:
Educational Attainment of Head of Household of Higher- and Lower-Mail-Volume Households

Mail Received (Pieces per HH per week)	Households (Millions)	Less than High School	High School Graduate	Some College or Technical School	College Graduate
45 or more	8.6	2%	18%	19%	60%
36-44	10.1	4%	24%	23%	49%
30-35	12.2	6%	28%	21%	44%
24-29	17.3	7%	29%	21%	42%
18-23	22.2	11%	31%	27%	31%
12-17	23.9	17%	33%	24%	25%
Less than 12	22.9	25%	31%	22%	21%
Total	117.2	13%	29%	23%	35%

Source: HDS Diary Sample, FY 2009.
Note: Percentages may not total 100% due to heads of households who did not answer the educational attainment question.
Mail received includes USPS and Non-USPS mail. Percentages in this table are row percentages.
Excludes households not receiving any mail delivery at their home address (using mailbox only).

Demographic Characteristics of U.S. Households

This section develops breakouts of households by demographic categories that influence the volume of mail sent and received. It looks at both traditional and newly emerging factors. The following chapters will show how mail volume varies with these household characteristics.

Income, Education, and Age

Traditionally, mail use was largely determined by household income, education, and age. As Table 2.4 shows, income and education are strongly correlated with each other, as expected.

The relationship between income and age, shown in Table 2.5, is somewhat more complicated. Up to retirement, household income and age are fairly closely related. After retirement, households earn substantially less; although by that point, mail behavior is pretty well set, and older households continue to receive similar amounts of advertising and periodicals, and pay similar amounts of bills, even though their income declines.

Table 2.4:
Households by Income and Educational Attainment of Head of Household

(Millions of Households)

Household Income (Thousands)	Educational Attainment of head of household Less than High School	Educational Attainment of head of household High School Graduate	Educational Attainment of head of household Some College or Technical School	Educational Attainment of head of household College Graduate	Total
Under $35	8.7	9.7	6.6	4.5	29.5
$35 to $65	2.4	9.9	7.1	8.2	27.7
$65 to $100	1.1	7.6	5.6	10.2	24.6
Over $100	0.5	2.7	3.4	11.6	18.3
Don’t know / Refused	2.1	4.4	4.1	6.1	17.0
Total	14.9	34.3	26.8	40.7	117.2

Source: HDS Diary Sample, FY 2009.
Note: Totals may not sum due to rounding.

Table 2.5:
Households by Income and Age of Head of Household

(Millions of Households)

Household Income (Thousands)	Age of head of household Under 35	Age of head of household 35 to 54	Age of head of household Over 55	Don’t Know/ Refused	Total
Under $35	7.7	7.3	14.5	0.0	29.5
$35 to $65	6.3	10.6	10.7	0.0	27.7
$65 to $100	5.4	11.9	7.3	0.0	24.6
Over $100	2.5	10.7	5.0	0.0	18.3
Don’t know / Refused	3.7	6.1	6.6	0.7	17.0
Total	25.5	46.7	44.1	0.8	117.2

Source: HDS Diary Sample, FY 2009.
Note: Totals may not sum due to rounding.

Household Size

The majority of U.S. households include either one or two adults, but households with three or more adults make up 15 percent of the total. Once considered the norm, nuclear families—two adults and at least one child—now account for only 21 percent of households (per the U.S. Census Bureau). The changing composition of households impacted the amount and kinds of mail sent and received by households over the past 20 years, generating more and different kinds of advertising mail, as well as affecting transaction mail trends (bills tend to be tied to households as much as to individuals).

Table 2.6:
Households by Size

(Millions of Households)

Household Size
One person	23.2
Two	44.8
Three	19.9
Four	18.8
Five or more	10.5
Total	117.2

Source: HDS Diary Sample, FY 2009.
Note: Total may not sum due to rounding.

Table 2.7:
c

(Millions of Households)

Number of Adults
One	27.1
Two	72.3
Three or more	17.8
Total	117.2

Source: HDS Diary Sample, FY 2009.
Note: Totals may not sum due to rounding.

Internet Access

Access to and use of new technologies such as the Internet and broadband have a large and growing impact on mail use. Although a significant number of pieces both sent and received by households are still related to bills and statements, electronic activity in this area is diverting mail once used for these purposes. On the other hand, online shopping potentially adds packages and catalog delivery to the Postal Service mailstream.

Table 2.8 shows that 79 percent of households have Internet access. The highest levels of access are within households with incomes over $100,000; 96 percent of such households have Internet access, as seen in Figure 2.1. In comparison, 47 percent of households with incomes under $35,000 have Internet access. For households without Internet access, 62 percent indicated they planned to purchase the service within the next year.

Table 2.8:
Households by Type of Internet Access

(Millions of Households)

Type of Internet Access
Broadband	79.7
Dial-up	12.5
None	25.0
Total	117.2

Source: HDS Diary Sample, FY 2009.
Note: Totals may not sum due to rounding.

Eighty-one percent of wired households, or 68 percent of the total, have broadband access (DSL, cable, or T1). Figure 2.2 shows the trend in broadband connections. The rapid growth of broadband expands the potential scope of electronic diversion of the mail. A fast, always-on connection to the Internet becomes a stronger alternative channel for the delivery of entertainment, information, and communication. As more households begin using broadband, we expect to see effects not only on bill payments, but also bill and statement presentment, periodicals, and even advertising mail.

Figure 2.1:
PC Ownership and Internet Access

(Percent of U.S. Households)

Household Income (Thousands)	Own PC	Internet Access
under $35K	56%	47%
$35K-$65K	85%	79%
$65K-$100K	94%	92%
$100K+	97%	96%
Don’t know/Refused	76%	73%

Source: HDS Recruitment Data, FY 2009.

Figure 2.2:
Broadband Subscribers

(Millions of Subscribers)

Calendar Year	Broadband Subscribers
1998	0.5
1999	1.4
2000	5.8
2001	11
2002	17.4
2003	24.6
2004	31
2005	40
2006	50.9
2007	61.1
2008	66.7
2009	70.1

Source: Leichtman Research Group.

Use of the Post Office

A rented mailbox is one alternative that households use to manage their mail. In 2009, 5.1 percent of all households in the U.S. rented mailboxes from the Postal Service, and 1.4 percent rented a box from a private company. As seen in Figure 2.3, in most cases, lower-income households are slightly more likely to use a post office box than higher-income households, while all age groups are equally likely to rent a mailbox from a private company. Post office box use, however, declined over the past seven years, after 2001, largely as a result of price increases, with 5.1 percent of U.S. households renting a box from the Postal Service in 2009, compared to ten percent in 2001.

The Postal Service currently owns and operates 36,496 post office locations throughout the United States. As shown in Figure 2.4, the use of post offices for mailing services continues to dominate the mail service industry. About 61 percent of all U.S. households patronize a post office at least once a month, while just 10 percent visit a private mailing company. Over 30 percent of all households in the U.S. visit the post office three or more times in a month. Even with the continued availability of mail-related products and services through alternative modes (such as Internet orders), in-person visits to postal facilities remain stable. Only about 12 percent of households visited private mailing companies in both 2008 and 2009.

Figure 2.3:
Household Use of Rented Mailboxes

Household Income (Thousands)	USPS	Private Service
under $35K	5.8%	1.6%
$35K-$65K	4.7%	1.6%
$65K-$100K	4.5%	0.9%
$100K+	4.4%	1.6%

Source: HDS Recruitment Data, FY 2009.

c
Household Visits to Post Office in Past Month

Number of Visits	USPS 2008	USPS 2009	Private Service 2008	Private Service 2009
1 - 2	34%	31%	9%	10%
3 - 6	30%	21%	2%	2%
7 or more	18%	9%	0%	0%

Source: HDS Recruitment Data, FY 2008 and 2009.

Chapter 3: Correspondence

Introduction

This chapter examines correspondence mail among households and between households and businesses including letters, greeting cards, invitations, and announcements. In several cases, this chapter and several following it examine comparisons in data between 2007 and 2009, providing a better illustration of mail trends over time.

Correspondence Mail Volume

Total correspondence sent and received represents about 11 percent of all household mail volumes, as shown in Table E.2. Table 3.1 below provides a recent history of total correspondence volumes, showing almost a 10 percent decline from 2007 to 2009. Personal correspondence, which is essentially household to household mail, was flat between 2007 and 2008 but fell 6.9 percent in 2009, continuing a declining long-term trend that has lasted for more than 20 years. In 1987, households reported receiving 1.6 pieces of personal correspondence each week. By 2009, personal correspondence received declined to 0.9 pieces per household per week.

To a large extent, this decline stemmed from changes in communication technology, such as affordable long distance telephone service and, more recently, e-mail, the Internet, and cellular communications—all of which provide an alternative to personal letters and business inquiries. Such advances completely transformed the marketplace and continue to have an impact on personal correspondence.

Correspondence Mail and
Household Characteristics

The following tables break down correspondence mail sent and received by households using the demographic categories developed in Chapter 2.

Income, Education, and Age

Table 3.2 and Table 3.3 on the following page show that both household income and educational attainment have a strong effect on correspondence sent and received by households. In most cases, the volume of correspondence sent and received by households with the highest income or the highest education is more than double the volume that is sent and received by households with the lowest income or the lowest education.

Table 3.1:
First-Class Correspondence Mail Sent and Received by Sector

Sector	Volume (Millions of Pieces) 2007	Volume (Millions of Pieces) 2008	Volume (Millions of Pieces) 2009	Change, 2007-2009
HH to HH	5,610	5,646	5,225	-6.9%
NHH to HH	9,175	8,780	8,120	-11.5%
HH to NHH	2,132	2,083	1,911	-10.4%
Total	16,917	16,509	15,255	-9.8%

Sector	Pieces per Household per Week 2007	Pieces per Household per Week 2008	Pieces per Household per Week 2009	Share of 2009 Total
HH to HH	0.9	0.9	0.9	34.2%
NHH to HH	1.5	1.4	1.3	53.2%
HH to NHH	0.4	0.3	0.3	12.5%
Total	2.8	2.7	2.5	100%

Source: HDS Diary Sample, FY 2007, 2008 and 2009.
Note: Totals may not sum due to rounding.
Definition of correspondence recalculated for FY 2007; numbers do not compare to previously published reports.

Table 3.2:
Correspondence Mail Received by Household Income and Educational Attainment of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Less than High School	High School Graduate	College or Technical School	College Graduate	Average
Under $35	1.3	1.6	1.5	1.8	1.5
$35 to $65	1.3	1.9	2.0	2.3	2.0
$65 to $100	1.7	2.4	2.5	2.6	2.5
Over $100	1.5	2.3	2.9	3.4	3.1
Average	1.4	2.0	2.1	2.7	2.2

Source: HDS Diary Sample, FY 2009.
Note: Excludes Don’t Know/Refused.

Table 3.3:
Correspondence Mail Sent by Income and Educational Attainment of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Less than High School	High School Graduate	Some College or Technical School	College Graduate	Average
Under $35	.7	.9	.9	.9	.8
$35 to $65	.6	1.0	1.0	1.2	1.0
$65 to $100	.9	1.0	1.3	1.5	1.3
Over $100	1.3	1.2	1.7	1.8	1.7
Average	.7	1.1	1.1	1.5	1.2

Source: HDS Diary Sample, FY 2009.
Note: Excludes Don’t Know/Refused.

Tables 3.4 and 3.5 show that age also has a considerable effect on correspondence mail sent and received by households. Regardless of their income, younger households both send and receive fewer pieces of correspondence mail. Young adults traditionally send and receive less mail than older adults, but the advent of the Internet age widened the gap between these two age groups.

Table 3.4:
Correspondence Mail Received by Household Income and Age of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Under 34	35 to 54	Over 55	Average
Under $35	1.3	1.5	1.6	1.5
$35 to $65	1.5	1.9	2.4	2.0
$65 to $100	2.0	2.3	3.1	2.5
Over $100	2.7	3.0	3.5	3.1
Average	1.6	2.3	2.4	2.2

Source: HDS Diary Sample, FY 2009.

Table 3.5:
Correspondence Mail Sent by Household Income and Age of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Under 34	35 to 54	Over 55	Average
Under $35	.5	.8	1.0	.8
$35 to $65	.7	.8	1.4	1.0
$65 to $100	1.1	1.2	1.6	1.3
Over $100	1.4	1.6	1.9	1.7
Average	.8	1.2	1.4	1.2

Source: HDS Diary Sample, FY 2009.

Household Size

As expected, household size has a positive effect on correspondence mail. Tables 3.6 and 3.7 show that the jump from one person to two is associated with considerable increases in correspondence mail, although further increases in size do not have nearly the same effect. As shown in Table 3.7, these increases are generally due to the presence of an additional adult in the household.

Table 3.6:
Correspondence Mail Received and Sent
by Household Size

(Pieces per Household per Week)

Household Size	Received	Sent
One person	1.5	.8
Two	2.3	1.3
Three	2.2	1.2
Four	2.4	1.1
Five or more	3.0	1.5
Total	2.2	1.2

Source: HDS Diary Sample, FY 2009.

Table 3.7:
Correspondence Mail Received and Sent
by Number of Adults in Household

(Pieces per Household per Week)

Number of Adults	Received	Sent
One	1.5	.8
Two	2.4	1.3
Three or more	2.5	1.2
Average	2.2	1.2

Source: HDS Diary Sample, FY 2009.

Internet Access

Table 3.8 shows that households with Internet access (broadband and dial-up) tend to send and receive more correspondence mail than households without such service. The explanation for this somewhat counterintuitive result is the high correlation among income, educational attainment, and the presence of an Internet connection in the home. As Table 3.9 shows, households with Internet access have a greater average income than households without. Similarly, households with Internet access have a higher level of education than households without. In fact, these correlations could be a warning sign for mail, since more volume goes to households that are vulnerable to diversion.

Table 3.8:
Correspondence Mail Received and Sent by Type of Internet Access

(Pieces per Household per Week)

Type of Internet Access	Received	Sent
Broadband	2.4	1.3
Dial-up	2.1	1.2
None	1.4	.8
Average	2.2	1.2

Source: HDS Diary Sample, FY 2009.

Personal Correspondence

In FY 2009, personal correspondence accounted for an average 0.9 pieces per week, which was constant from both 2007 and 2008. Table 3.10 shows the total volumes and average number of pieces by personal correspondence type.

In 2009, we see a significant and continuing decline in personal letters—a trend mainly driven by the adoption of the Internet as a preferred method of communication. Holiday greeting cards and invitations also fell, due to the impact of the economic recession on households’ income and because several more electronic alternatives (such as e-cards and e-vite) are available on the Internet.

Table 3.9:
Income and Education by Type of Internet Access

(Pieces per Household per Week)

Type of Internet Access	Median Income	% w/ College Degree
Broadband	70,368	43%
Dial-up	49,189	24%
None	24,526	13%

Source: HDS Diary Sample, FY 2009.

Table 3.10:
Personal Correspondence Sent and Received

Correspondence Type	Volume (Millions of Pieces) 2007	Volume (Millions of Pieces) 2008	Volume (Millions of Pieces) 2009	Change, 2007-2009
Personal Letters	1,116	1,046	956
Holiday Greeting Cards	2,117	2,278	1,959	-7.5%
Non-Holiday Greeting Cards	1,454	1,374	1,409	-3.1%
Invitations	597	555	538	-9.9%
Announcements	130	122	147	13.3%
Other Personal	196	271	215	9.7%
Total	5,610	5,646	5,225	-6.9%

Correspondence Type	Pieces per Household per Week 2007	Pieces per Household per Week 2008	Pieces per Household per Week 2009	Pieces per Household per Week
Personal Letters	.2	.2	.2	18.3%
Holiday Greeting Cards	.4	.4	.3	37.5%
Non-Holiday Greeting Cards	.2	.2	.2	27.0%
Invitations	.1	.1	.1	10.3%
Announcements	.0	.0	.0	2.8%
Other Personal	.0	.0	.0	4.1%
Total	.9	.9	.9	100.0%

Source: HDS Diary Sample, FY 2007, 2008 and 2009.
Note: Totals may not sum due to rounding.

Figure 3.1:
Personal Correspondence Sent by Income Group

(Pieces per Household per Year)

Household Income (Thousands)	Letters	Holiday Greeting Cards	Greeting Cards
Under $35	6.0	12.4	6.4
$35 to $65	7.7	13.5	9.7
$65 to $100	8.7	17.2	15.4
Over $100	9.8	27.7	17.2

Source: HDS Diary Sample, FY 2009.

Figure 3.2:
Personal Correspondence Sent by Age Cohort

(Pieces per Household per Year)

Age	Letters	Holiday Greeting Cards	Greeting Cards
Under 35	5.3	11.4	10.1
35 to 54	7.9	16.2	12.5
Over 55	10.0	20.2	12.6

Source: HDS Diary Sample, FY 2009.

Figure 3.1 above shows the major personal correspondence types by income. Personal correspondence sent by households seems to follow a pattern of higher-income households being more likely to send letters, holiday cards, and non-holiday greeting cards than lower-income households.

The largest disparity between high- and low-income households is in the volume of holiday greeting cards sent. Households with incomes over $100,000 sent an average of 28 holiday greeting cards in FY 2009, compared to the 12 sent by households with incomes under $35,000.

The number of letters and greeting cards sent also seems to follow a pattern where older households send more than younger households. Older households sent an average of 10 letters, 20 holiday greeting cards and 13 non-holiday greeting cards in 2009. In comparison, households under age 35 sent an average of 5 letters and 11 holiday greeting cards in FY 2009, along with 10 non-holiday cards. Figure 3.2 illustrates this point.

The relationship between holiday greeting cards received and income is shown in Figure 3.3. Households with incomes above $100,000 received the greatest number of holiday greeting cards during FY 2009, 27.7, which was almost the same as in 2008 but significantly higher than 18.2 in 2007. Households in all other income categories received fewer holiday cards in 2009 than in 2007 or 2008.

When examined by age, the number of holiday greeting cards received decreased since 2007 for the top two age categories, but remained relatively flat for households under the age of 35.

Households where the head of household is aged 55 or older received the largest average number of holiday greeting cards—an average of 20.2 pieces in 2009—yet that number decreased 25 percent from 2008 (26.8 pieces).

Figure 3.3:
Holiday Greetings Received by Age and Income,
FY 2007, 2008 and 2009

Household Income (Thousands)	2007	2008	2009
Under $35	17.1	12.6	12.4
$35 to $65	17.1	17.3	13.5
$65 to $100	20.4	21.8	17.2
Over $100	18.2	27.9	27.7

Age	2007	2008	2009
Under 35	9.8	10.6	11.4
35 to 54	19.3	17.8	16.2
Over 55	22.4	26.8	20.2

Source: HDS Diary data, Diary Sample only, FY 2007, 2008 and 2009.

As shown in Table 3.11, households with Internet access (including both broadband and dial-up) receive more letters, holiday cards, and non-holiday greeting cards, compared to households without Internet access. As discussed earlier, households with Internet access, on average, have higher income and education levels (see Table 3.9), attributes which typically lead to a greater use of written correspondence.

Table 3.11: Personal Correspondence by Type of Internet Access

(Pieces per Household per Week)

Correspondence Type	No Internet Access	Dial-up	Broadband
Personal Letters	.12	.14	.17
Holiday Greeting Cards	.22	.38	.34
Non-Holiday Greeting Cards	.12	.26	.26
Total	.46	.78	.78

Source: HDS Diary Sample FY 2009.

In examining household Internet use, Figure 3.4 shows that 66 percent of all persons who have Internet access send at least one personal e-mail during a typical day, and 71 percent receive at least one e-mail.

Figure 3.4:
Daily Personal E-mails Sent and Received

Number of Daily Personal Emails	Sent	Received
0	34%	29%
1 to 3	36%	20%
4 to 6	16%	17%
7 to 10	6%	12%
11 or more	5%	16%

Source: HDS Recruitment Sample, FY 2009.

Business Correspondence

Households and businesses exchange many types of mail, including bill payments, statements, and advertising (discussed in Chapters 4 and 5). This section of the report provides data on correspondence types between households and businesses. Table 3.12 outlines volumes by correspondence type for 2007 through 2009. Correspondence received from the non-household sector accounts for almost 50 percent of all correspondence sent and received by households (see Table 3.1). Business/Government invitations/announcements and Social announcements accounted for most of the correspondence received by households, and both were down significantly compared to 2007 and 2008. Other business/government consists mostly of insurance-related correspondence and remained relatively constant over the three year period.

Table 3.12:
Business Correspondence Type (Sent and Received) by Sector (Millions of Pieces)

Business Correspondence Type	2007	2008	2009	Change, 2007-2009
Business/Government/Social Received by Households
Invitation/Announcement	3,121	2,886	1,934	-38.1%
Holiday Greeting from Business	382	399	396	3.6%
Other Business/Government	3,131	3,161	3,174	1.4%
Total Business/Government Received	6,634	6,446	5,503	-17.1%
Announcement	2,208	1,657	1,382	-37.4%
Other Social	333	677	657	97.4%
Total Social Received	2,541	2,334	2,040	-19.7%
Total Received	9,175	8,780	7,542	-17.8%
Business/Government/Social Sent by Households
Inquiry	560	566	404	-27.9%
Other Business/Government	1,118	1,034	1,146	2.5%
Total Business Sent	1,678	1,600	1,550	-7.6%
Letter	138	133	61	-55.8%
Inquiry	81	63	58	-28.4%
Other Social	235	287	242	2.8%
Total Social Sent (Social includes social, political & nonprofit.)	454	483	361	-20.6%
Total Sent	2,132	2,083	1,911	-10.4%

Source: HDS Diary Sample, FY 2007, 2008 and 2009.
Note: Totals may not sum due to rounding.

Chapter 4: Transactions

Introduction

This chapter examines the volumes and trends in transactions mail: the bills, statements, payments, donations, rebates, and orders sent and received by households. Information is presented on household bill payment trends, which is of particular interest due to the availability of electronic alternatives to traditional mail payments.

Transactions Mail Volume

Transactions sent and received comprise about 27 percent of all household mail volumes (as seen in Table E.2) and 59 percent of household First-Class Mail; as such, they are an important part of the mailstream. Although many businesses use electronic funds transfer (EFT) or other electronic technologies to settle transactions, households still pay a majority of their recurring bills through the Postal Service. As the Internet and Broadband become more ubiquitous, however, the movement towards consumer electronic bill presentment and payment (EBPP) is expected to continue gaining momentum.

Transactions comprise 59 percent of Household First-Class Mail.

As Table 4.1 shows, the total transactions volume sent and received by households decreased 9.4 percent between 2007 and 2009. All major transaction categories were contributors to the decline. Electronic diversion continues to erode the volume of mail payments in favor of online payments, automatic deductions from bank accounts, and other electronic methods of bill payment. As a result, bills paid by mail fell by about 16 percent between 2007 and 2009. The growth in non-mail methods of payments is also evident from Table 4.1, which shows that bills paid by mail are much lower than total bills received.

Table 4.1: Transactions Mail Sent and Received

(Millions of Pieces)

Transaction Type	Volume 2007	Volume 2008	Volume 2009	Change, 2007-2009
Business
Bills	18,788	18,655	17,773	-5.4%
Bill Payments	10,202	9,704	8,580	-15.9%
Statements	7,133	6,560	6,666	-6.5%
Confirmations	3,242	2,824	2,559	-21.1%
Payments (to HH)	1,418	1,324	1,378	-2.8%
Orders	560	537	454	-18.9%
Rebates	169	162	175	3.8%
Total Business	41,512	39,766	37,586	-9.5%
Social/Charitable
Requests for Donation	733	754	617	-15.8%
Donations	550	657	521	-5.2%
Bills	194	180	184	-5.5%
Confirmations	273	331	274	0.5%
Total Social/Charitable	1,749	1,921	1,596	-8.8%
Total Transactions	43,261	41,687	39,182	-9.4%

Table 4.1: Transactions Mail Sent and Received (cont.)

Transaction Type	Pieces per Household per Week 2007	Pieces per Household per Week 2008	Pieces per Household per Week 2009	Share of 2009 Total
Business
Bills	3.1	3.1	2.9	45.4%
Bill Payments	1.7	1.6	1.4	21.9%
Statements	1.2	1.1	1.1	17.0%
Confirmations	.5	.5	.4	6.5%
Payments (to HH)	.2	.2	.2	3.5%
Orders	.1	.1	.1	1.2%
Rebates	.0	.0	.0	0.4%
Total Business	6.9	6.5	6.2	95.9%
Social/Charitable
Requests for Donation	.1	.1	.1	1.6%
Donations	.1	.1	.1	1.3%
Bills	.0	.0	.0	0.5%
Confirmations	.0	.1	.0	0.7%
Total Social/Charitable	.3	.3	.3	4.1%
Total Transactions	7.2	6.9	6.4	100.0%

Source: HDS Diary Sample, FY 2007, 2008 and 2009.

Transactions Mail and
Household Characteristics

The following tables break down transactions mail sent and received by households based on the demographic categories introduced in Chapter 2.

Income, Education, and Age

As seen in Tables 4.2 and 4.3, household income and educational attainment influence the amount of transaction mail sent and received—to some extent, income has an even greater impact on transaction mail sent and received than education. The basis for this relationship is fairly clear; higher-income and better-educated households, on average, have more financial accounts, insurance policies, and credit cards—all generators of transactions mail volume.

Table 4.2:
Transactions Mail Received by Household Income and Educational Attainment of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Less than High School	High School Graduate	Some College or Technical School	College Graduate	Average
Under $35	3.0	3.6	3.4	3.5	3.4
$35 to $65	4.1	5.1	4.7	4.6	4.8
$65 to $100	4.2	6.0	6.0	5.3	5.6
Over $100	5.1	6.1	6.7	6.5	6.4
Average	3.5	4.9	4.9	5.3	4.9

Source: HDS Diary Sample, FY 2009.

Table 4.3:
Transactions Mail Sent by Household Income and Educational Attainment of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Less than High School	High School Graduate	Some College or Technical School	College Graduate	Average
Under $35	.9	1.2	1.2	1.5	1.1
$35 to $65	.7	1.6	1.7	1.6	1.6
$65 to $100	1.2	1.8	2.1	1.7	1.8
Over $100	1.1	2.6	1.7	1.9	1.9
Average	.9	1.6	1.7	1.7	1.6

Source: HDS Diary Sample, FY 2009.

Tables 4.4 and 4.5 also show that age has a strong effect on transactions mail, independent of income. Across all income categories, younger households send and receive less transactions mail. In part, this is due to the fact that such households are less likely to own their home and have fewer insurance policies, investments, and the like. However, it is also the case that these households are more active users of electronic alternatives to traditionally mail-based transactions. This is especially evident for transactions mail sent (primarily bill payments) where households under 35 years old sent only half as much mail as older households.

Across all income categories,
younger households send and receive
less transactions mail.

Table 4.4:
Transactions Mail Received by Household Income and
Age of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Under 35	35 to 54	Over 55	Average
Under $35	2.8	3.6	3.5	3.4
$35 to $65	3.7	5.2	4.9	4.8
$65 to $100	4.7	5.7	6.1	5.6
Over $100	4.6	6.4	7.4	6.4
Average	3.7	5.4	5.0	4.9

Source: HDS Diary Sample, FY 2009.

Table 4.5:
Transactions Mail Sent by Household Income and
Age of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Under 35	35 to 54	Over 55	Average
Under $35	.6	.9	1.5	1.1
$35 to $65	1.4	1.1	2.1	1.6
$65 to $100	1.0	1.8	2.4	1.8
Over $100	1.3	1.7	2.8	1.9
Average	1.0	1.4	2.0	1.6

Source: HDS Diary Sample, FY 2009.Household Size

In terms of household size, Table 4.6 shows that going from a one-person household to a two-person household adds 1.6 pieces of transaction mail per week received and 0.4 pieces per week sent, but any larger household size has little effect on volume.

Table 4.6:
Transactions Mail Received and Sent
by Household Size

(Pieces per Household per Week)

Household Size	Received	Sent
One person	3.3	1.4
Two	4.9	1.8
Three	5.3	1.4
Four	5.6	1.5
Five or more	5.9	1.5
Average	4.9	1.6

Source: HDS Diary Sample, FY 2009.

For transactions mail received, Table 4.7 shows that each additional adult adds about 1.5 pieces (on average) of mail received per week. However, one additional adult generates only an average of 0.2 pieces of extra mail sent, and further changes have little effect on volume.

Table 4.7:
Transactions Mail Received and Sent
by Number of Adults in Household

(Pieces per Household per Week)

Number of Adults in HH	Received	Sent
One	3.3	1.3
Two	5.1	1.6
Three or more	6.2	1.7
Average	4.9	1.6

Source: HDS Diary Sample, FY 2009.

Internet Access

Table 4.8 shows that households with Internet access (broadband or dial-up) receive more transactions mail than households without Internet service, even though having an Internet connection at home should make transactions more susceptible to electronic diversion. As shown in Table 4.9, this apparent contradiction is explained in large measure by the fact that household Internet access is strongly correlated with income and education.

In Table 4.8, we also see that while the number of transactions sent by households with broadband is higher than for households without any Internet access, it is also lower than the number for dial-up users. Broadband’s higher processing speeds provide a strong motivation for households to move financial transactions online, particularly when it relates to bill payments.

Table 4.8:
Transactions Mail Received and Sent by Internet Access

(Pieces per Household per Week)

Type of Internet Access	Received	Sent
Broadband	5.4	1.6
Dial-up	4.6	1.7
None	3.4	1.4
Average	4.9	1.6

Source: HDS Diary Sample, FY 2009.

Table 4.9:
Income and Education by Type of Internet Access

Type of Internet Access	Median Income	% w/ College Degree
Broadband	70,368	43%
Dial-up	49,189	24%
None	24,526	13%

Source: HDS Diary Sample, FY 2009.

Bill Payment

The average number of bills paid per month per household fell from 12.4 in 2008 to 11.7 in 2009, reflecting, at least in part, the impact of tight economic conditions on account closures and consolidations. Households use a variety of methods to pay bills. Historically, they have been paid in person, via phone, or by mail. In the past decade, emerging technologies provided additional bill receipt and payment options. The most important of these is online bill payment.

The Household Diary Study measures bill payment by all of these methods.

Table 4.10 shows the percentage of households who pay bills by each method and the average number of bills paid per month by each method. About 87 percent of households paid at least one bill by mail. Alternatively, this implies that 13 percent of households no longer paid any of their bills by mail —the highest level reported so far. The average number of bills paid by mail per household was 6.3 per month, down 16 percent from 2007 when the number was 7.5. Other popular bill payment methods are automatic deduction from bank account (46 percent of households), in-person (27 percent) and, most recently, using the Internet (41 percent).

Notably, households reported paying about 22 percent more monthly bills electronically in 2009 than in 2007. Online payments, in 2009, exhibited the most significant growth, increasing 47 percent from 2007. As a result, more payments were made using the Internet (2.8) than by all other electronic methods combined (2.0).

The average number of bills
paid by Internet increased by
47 percent since 2007.

Table 4.10:
Bill Payment by Method, FY 2007, 2008 and 2009

Bill Payment Method	2007 Average Number of Bills Paid per Month	2008 Average Number of Bills Paid per Month	2009 Average Number of Bills Paid per Month	2009 Share of Bills Paid	2009 Percent of Households Using Method
Mail	7.5	7.0	6.3	53.8%	86.7%
Automatic Deduction	1.4	1.4	1.4	12.0%	45.8%
Internet	1.9	2.6	2.8	23.9%	41.0%
In-person	.7	.7	.6	5.1%	26.8%
Credit Card	.4	.4	.3	2.6%	15.3%
Telephone	.3	.3	.3	2.6%	12.4%
Total	12.1	12.4	11.7	100.0%	—

Source: HDS Recruitment Sample, FY 2007 through 2009.

As Figure 4.1 shows, electronic methods account for a growing share of household bill payments over time. In fact, since 2007, the average number of bills paid by electronic methods increased 20 percent, largely at the expense of the mail, which fell 16 percent during that time period.

Figure 4.1:
Monthly Average Household Bill Payment by Method

Postal Fiscal Year	Mail	In-Person	Internet	Automatic Deduction	Other Electronic
1998	8.20	0.90	0.10	0.40	0.10
1999	8.10	0.90	0.10	0.50	0.10
2000	8.70	1.00	0.20	0.80	0.10
2001	8.80	0.80	0.40	0.80	0.20
2002	8.70	0.90	0.50	1.00	0.50
2003	8.30	0.80	0.70	1.00	0.50
2004	8.40	0.80	1.10	1.20	0.60
2005	8.00	0.80	1.30	1.20	0.60
2006	7.40	0.80	1.60	1.30	0.70
2007	7.50	0.70	1.90	1.40	0.60
2008	7.00	0.70	2.60	1.40	0.70
2009	6.30	0.60	2.80	1.40	0.60

Source: HDS Recruitment Sample, FY 1998-2009.
Note: Other Electronic includes telephone.

Figure 4.2 shows that automatic deductions more than tripled since 1998, but peaked in 2008, and fell slightly in 2009. With time, the increasing affordability and popularity of broadband may provide sufficient motivation for households to gradually transition from automated deductions to online bill payments, similar to electronic diversion of the mail.

Figure 4.2:
Average Monthly Automatic Deductions per Household

Postal Fiscal Year
1998	.44
1999	.45
2000	.79
2001	.78
2002	.95
2003	.98
2004	1.15
2005	1.24
2006	1.27
2007	1.38
2008	1.42
2009	1.39

Source: HDS Recruitment Sample, FY 1998-2009.

The types of bills paid by mail are shown in Table 4.11. As reported, all types of bills that are paid by mail have been affected by electronic diversion. For each bill type, the share that is paid by mail decreased substantially from 2007. The share of electric bills paid by mail was the largest. In 2009, 57 percent of households paid their electric bills by mail, down from 66 percent in 2007. Similarly, the share of telephone bills paid by mail fell from 66 percent in 2007 to 54 percent in 2009. All remaining bill types, except Internet service, experienced similar decreases in the shares paid by mail. Due to all of these declines, the vast majority of bill types were left with less than a 50 percent share that was paid by mail.

The Household Diary Study finds that the number of total bills paid per month varies by age and income, as does the choice of methods used for bill payment. Figure 4.3 shows the total average number of bills paid per month for each income and age group.

Table 4.11:
Types of Bills Paid by Mail

(Percent of Households)

Bill Type	2007	2008	2009
Electric	66%	60%	57%
Telephone	66%	60%	54%
Credit Cards	62%	57%	50%
Insurance	60%	55%	48%
Cable/Satellite TV	55%	48%	45%
Natural Gas/ Propane, etc	54%	47%	43%
Water/Sewer	50%	47%	42%
Medical	50%	48%	45%
Cell Phone	40%	37%	34%
Rent/Mortgage	35%	32%	30%
Internet Service	29%	29%	35%
Taxes	43%	41%	27%
Car Payment	25%	21%	18%
Other Loans	22%	20%	16%
Alimony/ Child Support	1%	1%	1%

Source: HDS Recruitment Sample, FY 2007 through 2009.

Figure 4.3:
Average Bills Paid per Month by Income and Age

Household Income (Thousands)
Under $35	8.9
$35 to $65	11.7
$65 to $100	13.3
Over $100	15.1

Age
Under 35	10.4
35 to 54	12.3
Over 55	11.4

Source: HDS Recruitment Sample, FY 2009.

Unsurprisingly, the number of bills paid per month is positively related to household income. Households with incomes over $100,000 paid an average of 15.1 bills per month in FY 2009, compared to about nine bills paid by households with incomes under $35,000.

Age has a slightly different relationship with bill payment levels in that younger households (under age 35) and older households (age 55+) pay fewer bills than households where the head of household is between 35 and 54.

More of the bills that younger households pay are paid electronically, which for purposes of this chapter includes payments made via Internet, automatic deduction from bank, and other (e.g., automatic charge to credit card and payment by ATM). Figure 4.4 below shows that the younger the head of a household the more likely the household will pay bills electronically. In fact, 2009 was the first time that younger households paid more bills online than by mail. Younger households paid only 34 percent of their bills by mail and 41 percent online. Compare that to older households, who paid 62 percent of bills by mail and only about 16 percent online.

Figure 4.4:
Bill Payment Method by Age

Age	Mail	In-Person	Internet	Automatic Deduction	Other Electronic
Under 35	34%	7%	41%	12%	6%
35 to 54	48%	6%	30%	11%	6%
Over 55	62%	5%	16%	12%	5%

Source: HDS Recruitment Sample, FY 2009.
Note: Other Electronic includes telephone.

Bills and Statements Received

Table 4.12 shows the overall volume of bills and statements received. The largest volumes of bills originated from credit card companies (4.7 billion), utilities (2.6 billion), insurance companies (2.2 billion), and telephone companies (1.8 billion). Statements received were predominantly sent by the financial sector, including banks, insurance companies, and other financial institutions.

Overall, the volume of statements households received from the financial sector decreased by more than 6 percent since 2007.

In 2009, U.S. households received 6.1 billion statements from financial institutions; in 2007, that figure was 6.5 billion.

About 46 percent of First-Class Mail received by households was bills and statements. In FY 2009, households received 17.8 billion bills, down 5 percent from 18.8 billion in 2007. The number of statements received through the mail in FY 2009 (6.7 billion) decreased 7 percent since 2007 (7.1 billion).

Table 4.12:
Bill and Statement Volumes by Industry

Industry	Volumes Bills (Millions)	Volumes Statements (Millions)
Financial
Bank, S&L, Credit Union	1,110	3,842
Credit Card	4,687	0
Insurance Company	2,233	487
Real Estate/Mortgage	351	77
Other Financial	106	1,668
Total Financial	8,487	6,074
Merchants
Department Store	153	9
Publisher	380	7
Mail Order Company	131	6
Other Merchants	283	87
Total Merchants	946	108
Service
Telephone Company	1,820	12
Utility Company	2,578	13
Medical and Other Professional	2,153	116
Cable TV	823	15
Other Service	433	23
Total Service	7,808	178
Manufacturers	45	19
Government	455	263
Social/Nonprofit	0	0
Other/Don’t Know/Refused	31	23
Total – All Industries	17,773	6,666

Source: HDS Diary Sample, FY 2009.

As shown in Figure 4.5, between 2007 and 2009, the number of statements received by mail decreased for all household income categories, except for households with incomes between $65,000 and $100,000, which increased slightly.

Although the number of bills households receive through the mail has decreased by approximately 7 percent compared to 2007 on a per household basis, the number of bills and statements received over the Internet increased by almost 60 percent, albeit from a small base. Table 4.13 shows the average volume of bills received by mail and over the Internet.

Figure 4.5:
Statements Received by Mail by Income

Household Income (Thousands)	2007	2008	2009
Under $35	.74	.57	.64
$35 to $65	1.07	.98	.99
$65 to $100	1.31	1.32	1.35
Over $100	1.84	1.58	1.53

Source: HDS Diary Sample, FY 2007 through 2009. Amounts are rounded.

Table 4.13:
Average Monthly Bills and Statements Received by Method

Method	2007	2008	2009
Mail	18.62	17.99	17.38
Internet	1.31	1.50	2.08
Total	19.93	19.50	19.46

Source: HDS Diary Sample, FY 2007 through 2009.
Notes:
Internet averages use HDS Recruitment Sample.
Mail includes Bills and Statements.

Chapter 5: Advertising Mail

Introduction

This chapter examines advertising mail, which is any advertising, promotional, or sales material sent through the Postal Service. Advertising mail can be sent as First-Class or Standard Mail.

The Advertising Market

According to Magna Advertising Group, American businesses spent about $169 billion in 2009 advertising their products and services, a decrease of 15.5 percent from 2008. Of this total advertising spending, 12 percent was spent on direct mail (note that Magna’s spending estimates for direct mail include only postage costs).

As in prior years, direct mail was one of the leading media choices of advertisers in 2009. However, due to a steep economic downturn, direct mail advertising spending fell 11.6 percent compared to 2008. As shown in Table 5.1, all other spending media categories, except for the Internet, declined significantly more than direct mail.

Table 5.1:
U.S. Advertising Spending Growth by Medium, 2007-2009

(Percent Growth from Prior Year)

Medium	2007	2008	2009
Direct Mail	2.1%	-4.7%	-11.6%
Newspapers	-9.4%	-17.7%	-27.2%
Television	1.1%	-1.8%	-12.6%
Radio	-2.5%	-9.6%	-20.2%
Magazines	-4.0%	-10.7%	-19.8%
Internet	25.8%	10.7%	-3.2%
All Other	3.2%	-7.6%	-13.7%
Total	0.1%	-6.4%	-15.5%

Source: Magna Advertising Group – estimates.
Note: Totals may not sum due to rounding.

Despite many changes to the U.S. economy over the past few years, and particularly in 2009, direct mail continues to be one of the most popular advertising choices. It is a highly efficient and versatile method for communicating with consumers. Direct mail can be targeted to the interests of individual customers. It can be used both to locate new customers and maintain relationships with existing customers. Direct mail allows for a variety of different types of advertising: letters, postcards, catalogs, and free samples. It can be sent as First-Class or Standard Mail, allowing advertisers to trade off expeditious, personalized First-Class mailings against cost-savings from Standard Mail.

Importantly, the effectiveness of direct mail is readily measurable, more so than for most other media shown in Table 5.1. Businesses can track the response rate to a mailing far more precisely than for a television commercial or magazine advertisement. This feature alone gives advertising mail a key advantage over its competitors.

Figure 5.1 shows that direct mail’s share of total advertising spending has been on a strong upward trend for most of the past 19 years. Since 1999, according to Magna’s estimate of postage costs only, the direct mail share has risen steadily, reaching 12 percent in 2009. Direct mail has maintained its large ad share even with the introduction of new, fast-growing ad markets such as the Internet.

Figure 5.1:
Direct Mail as a Share of Total Advertising, 1990-2009

Calendar Year
1990	9.2%
1991	10.6%
1992	10.6%
1993	10.7%
1994	10.6%
1995	11.0%
1996	10.5%
1997	10.4%
1998	10.1%
1999	9.7%
2000	9.3%
2001	10.1%
2002	10.4%
2003	10.5%
2004	10.6%
2005	10.5%
2006	10.9%
2007	11.1%
2008	11.3%
2009	11.8%

Source: U.S. Postal Service calculations based on Magna Advertising Group data.

Advertising Mail Volumes

Households received 85 billion pieces of advertising mail in 2009, which, as Table 5.2 indicates, was 15 percent less than in 2007 and 2008. In 2009, advertising mail represented 59 percent of all mail received by households.

As shown in Table 5.2, First-Class advertising mail accounts for 14.5 billion pieces (17 percent) of all advertising mail received by households. Of this volume, 6.6 billion pieces are advertising-only, while the other 7.8 billion pieces are secondary advertising pieces, such as an advertisement enclosed with a bill. In 2009, First-Class advertising was adversely affected by the depressed economy, especially with respect to ads-only mailings. Although all industries were impacted by the economic downturn, financial institutions (particularly credit card companies) were further and more directly weakened by the collapse of the housing market and the credit crunch. This forced financial institutions to slash advertising budgets more than in other industries, reducing First-Class ads-only mailings by 26.4 percent from 2007 to 2009 and by 37.4 percent between 2008 and 2009. Credit card companies cut advertising budgets more drastically than other financial institutions, reducing their ads-only mailings by 42.7 percent compared to 2008.

Advertising mail represented 59 percent of all mail received by households in 2009.

About 83 percent (70.6 billion pieces) of all advertising mail received by households in 2009 was sent via Standard Mail, which was down 15 percent from 2008. As was the case for First-Class advertising, financial institutions made more significant cuts in advertising budgets than other industries, reducing financial Standard advertising pieces by 27 percent from 2008. Credit card companies reduced their mailings even more sharply than the industry average, as their volumes fell 42 percent.

Most of the decrease in Standard Mail advertising occurred in Regular and ECR mail. Table 5.3 shows that in 2009, households received an average of 9.5 Presorted Standard Mail pieces per week, compared to 11.6 pieces in 2007. Prior to 2007, this type of advertising experienced continuous growth, as there had been only one postal rate increase in over five years and direct mail spending was growing along with a strong overall economy.

Standard Mail accounts for
83 percent of total advertising mail.

Table 5.2: Advertising Mail by Mail Classification

(Volume in Billions of Pieces)

Mail Classification	Volume 2007	Volume 2008	Volume 2009	Growth, 2007-2009
First-Class Advertising	16.9	16.4	14.5	-14.2%
Advertising Only	9.0	8.3	6.6	-26.4%
Secondary Advertising	7.9	8.2	7.8	-0.3%
Standard Mail	83.4	83.0	70.6	-15.3%
Regular and ECR	69.9	69.4	58.2	-16.7%
Nonprofit	13.5	13.6	12.5	-8.0%
Unsolicited Packages	0.2	0.1	0.1	-65.4%
Total Advertising	100.5	99.6	85.2	-15.2%
Unaddressed Mail	12.6	3.9	1.6	-87.2%

Source: HDS Diary Sample, FY 2007, 2008 and 2009.
Notes:
Totals may not sum due to rounding. Unaddressed Mail is not included in totals.

Table 5.3: Advertising Mail by Mail Classification

(Pieces per Household per Week)

Mail Classification	Pieces per HH per Week 2007	Pieces per HH per Week 2008	Pieces per HH per Week 2009	Share of Total
First-Class Advertising	2.8	2.7	2.4	17.0%
Advertising Only	1.5	1.4	1.1	7.8%
Secondary Advertising	1.3	1.3	1.3	9.2%
Standard Mail	13.8	13.7	11.6	82.9%
Regular and ECR	11.6	11.4	9.5	68.3%
Nonprofit	2.2	2.2	2.0	14.6%
Unsolicited Periodicals/Packages	0.0	0.0	0.0	0.1%
Total Advertising	16.7	16.4	14.0	100.0%
Unaddressed Mail	2.1	0.6	0.3	N/A

Source: HDS Diary Sample, FY 2007, 2008, and 2009.
Notes:
Totals may not sum due to rounding. Unaddressed Mail is not included in totals.

Advertising Mail and Household Characteristics

Income, Education, and Age

As advertising mail is used to sell goods and services, it is not surprising that the amount of ad mail received by a household is closely tied to income and education.

The relationship between advertising mail and household income is quite strong, as seen in Table 5.4. Households with less than $35,000 income receive less than half as much advertising mail as households with $100,000 or more income (9 pieces per week compared to 20). Table 5.4 also shows that education plays a key role in the amount of advertising mail households receive, even after accounting for the impact education has on income.

For example, among households earning more than $100,000, ad mail received per week increases as the educational status of the head of the household increases, rising from 10.6 pieces per week for households headed by someone without a high school degree to 21.3 pieces per week for households headed by a college graduate. The pattern is repeated across all income groups, with more ad mail received as education increases.

The role that education plays in advertising mail is two-fold. First, direct mail is a written type of communication, and education may play some role in its relative effectiveness compared to television or radio advertising. Second, education is not only tied to current household income, but also future household income. A college graduate who currently has a relatively low income may, in a few years, earn a much higher income.

Table 5.4:
Advertising Mail Received by Household Income and Educational Attainment of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Less than High School	High School graduate	Some College or Technical School	College graduate	Average
Under $35	7.6	9.9	9.3	9.5	9.0
$35 to $65	10.8	12.4	12.5	14.5	12.9
$65 to $100	12.0	14.6	16.2	16.9	15.8
Over $100	10.6	17.7	18.8	21.3	20.0
Average	8.7	12.7	13.7	17.2	14.0

Source: HDS Diary Sample, FY 2009.

Table 5.5 shows that households headed by older people receive more advertising mail than those headed by younger people. For every income group, advertising mail received increases as the age of the head of the household increases. In part, this is because age is correlated with other characteristics such as marriage, home ownership, and the presence of children in the household.

Moreover, as people age, they develop buying histories and more business relationships that advertising mail can help maintain. Those households with incomes over $100,000 and with a head of household age 55 and older received the greatest number of advertising mail pieces at 23.3 pieces per week.

The amount of advertising mail received increases as income, education, and household size increases.

Table 5.5: Advertising Mail Received by Household Income and
Age of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Under 34	35 to 54	Over 55	Average
Under $35	6.2	7.5	11.3	9.0
$35 to $65	9.2	11.6	16.4	12.9
$65 to $100	12.3	15.1	19.5	15.8
Over $100	15.8	19.5	23.3	20.0
Average	9.7	14.3	16.1	14.0

Source: HDS Diary Sample, FY 2009.

Household Size

Tables 5.6 and 5.7 show advertising mail received increases as the household size (Table 5.6) and number of adults in the household (Table 5.7) increase. While this is evident in looking at changes in household size, the greatest change in the number of pieces of advertising mail received is seen in the number of adults in the households.

Table 5.6:
Advertising Mail Received by Size of Household

(Pieces per Household per Week)

Household Size
One person	11.1
Two	14.9
Three	14.3
Four	14.7
Five or more	14.7
Average	14.0

Source: HDS Diary Sample, FY 2009.

As shown in Table 5.7, households with three or more adults receive 49 percent more advertising mail than a household with only one adult. This represents an increase from an average of 10.7 pieces per week to 15.5 pieces per week. Note, however, that most of this increase occurs when the number of adults increases from one to two. The strong impact stems from the likelihood of being a two-income household.

Table 5.7:
Advertising Mail Received by Number of Adults

(Pieces per Household per Week)

Number of Adults
One	10.7
Two	14.8
Three or more	15.5
Average	14.0

Source: HDS Diary Sample, FY 2009.

Internet Access

Finally, Table 5.8 shows the relationship between advertising mail received and Internet access. Despite all the attention paid to online and e-mail advertising, households with Internet access receive more advertising mail than those without access.

To a large degree, this reflects other household characteristics; as shown in Table 5.9, Internet access is closely tied to income and education. However, advertising mail is sent even when new advertising media are available. In addition, Table 5.8 may demonstrate the use of Internet information to target potential customers through direct mail advertising.

Table 5.8:
Advertising Mail Received by Internet Access

(Pieces per Household per Week)

Type of Internet Access
Broadband	15.7
Dial-up	12.5
None	9.3
Average	14.0

Source: HDS Diary Sample, FY 2009.

Table 5.9:
Income and Education by Type of Internet Access

(Pieces per Household per Week)

Type of Internet Access	Median Income	% w/ College Degree
Broadband	70,368	43%
Dial-up	49,189	24%
None	24,526	13%

Source: HDS Diary Sample, FY 2009.

Senders of Advertising Mail

Figure 5.2 provides data on the senders of advertising mail to households. Merchants continue to be the largest senders; in 2009, they sent 40 percent of Standard advertising mail and 17 percent of First-Class advertising mail. Financial firms are the second largest sender of Standard Mail advertising (18 percent) and the largest sender of First-Class advertising (37 percent).

Attitudes Toward Advertising

With $162 billion spent in the United States on advertising, it is not surprising that few households wish they received more.

Figure 5.2: Advertising Volumes for First-Class and Standard Mail Advertising by Sender Type

Sender Type	First-Class Mail	Standard Mail
Financial	5.4	12.8
Merchants	2.4	25.3
Services	5.3	10.4
Manufacturers	0.3	1.5
Social	0.7	12.3
Government	0.3	1.0

Source: HDS Diary Sample, FY 2009.
Base: First-Class and Standard Advertising Mail Pieces excluding Unsolicited Samples, Multiple Organizations,
and Don’t Know/No Industry given.

Whether they wish to receive more or not, most households either read or at least scan their advertising mail. Figure 5.3 shows 51 percent of households usually read their advertising mail, while an additional 28 percent scan their mail. Only 21 percent of households report they do not usually read their advertising mail. This represents an increase from the nine percent who did not usually read advertising mail in 1987; however, given the large increase in advertising mail volumes since then, it is clear that U.S. households read more advertising mail now than in the past.

Seventy-nine percent of households
either read or scan advertising mail
sent to their household.

Figure 5.3:
Advertising Mail Behavioral Trends – 1987, 2007, 2008, and 2009

Sender Type	1987	2007	2008	2009
Read	49%	48%	49%	51%
Scan	40%	33%	30%	28%
Don’t Read	9%	19%	21%	21%

Source: HDS Recruitment Sample, FY 1987, 2007, 2008, and 2009.
Note: Percentages do not include those who did not provide a response.

Interestingly, the survey shows that not all advertising is treated equally. Figure 5.4 shows that catalogs attract much more attention than credit card advertising, as they are usually more interesting to read. Forty-seven percent of households read catalogs, and only 19 percent discard them without reading them. In contrast, only 33 percent of households read credit card advertising, and 40 percent discard them without reading them.

Figure 5.4:
Treatment of Standard Mail by Type

Treatment of Standard Advertising Mail	Catalogs	Credit Cards	All Other
Read	47%	33%	46%
Looked at, Not Read	15%	20%	16%
Discarded	19%	40%	24%
Set Aside for Later	14%	2%	5%

Source: HDS Diary Sample, FY 2009.
Note: Percentages do not include those who did not provide a response.

Another interesting result is found in Figure 5.5. Household behavior toward advertising mail is largely independent of how much advertising mail the household receives. For example, among households that receive zero to seven pieces of advertising mail per week, 45 percent usually read all or some of the mail, and 17 percent usually do not read any. Among households that receive 18 or more pieces per week, 48 percent usually read all or some, and 16 percent usually do not read any.

Thus, households that receive a lot of advertising mail do not appear to be particularly “turned off” by the high volume. However, Figure 5.5 also shows that, when looked at separately, the percent of households that usually read all advertising does decrease as the number of pieces increases. When only seven or less pieces are received, 17 percent of households usually read all of the advertising mail they receive. When 18 or more pieces are received, only 9 percent of households usually read all the advertising

Figure 5.5:
Treatment of Standard Advertising Mail by Number of Standard Mail

(Pieces Received per Week)

Treatment of Standard Advertising Mail	0 to 7	8 to 10	11 to 12	13 to 15	16 to 17	More than 18
Usually Read	17%	12%	12%	10%	11%	9%
Read Some	28%	34%	34%	36%	36%	39%
Usually Scan	36%	37%	36%	37%	36%	36%
Usually Don’t Read	17%	17%	18%	17%	16%	16%

Source: HDS Diary Sample, FY 2009.

Effectiveness of Advertising Mail

Ultimately, advertisers send direct mail because it works—household members read and respond to it. Table 5.10 presents the intended response of households to advertising mail. Households report they intend to respond to about one in 10 pieces of advertising mail, with the intended response to Standard Mail being greater than for First-Class advertising (12 percent and 10 percent of pieces, respectively). The table also shows that households say they may respond to another 16 percent of Standard advertising and 8 percent of First-Class advertising. This is not to say that a similar mail piece would receive a higher response rate if mailed via Standard Mail; it is more likely the result of a different mix of advertising in Standard Mail. For example, catalogs, which typically enjoy a high response rate, are routinely mailed Standard Mail but are infrequently mailed First-Class. Credit card advertising pieces, on the other hand, have the lowest response rate and are most often mailed First-Class.

Figure 5.6 presents the total number of responses to advertising mail by income. As illustrated in Tables 5.4 and 5.5, higher-income households received more advertising mail. Figure 5.6 combines the data on the amount of advertising mail received by household income with the household’s intended response to the mail. The result is the average number of responses per week for each income level. For example, households with incomes above $150,000 report they intend to respond to 2.3 pieces of advertising mail per week, and they may respond to another 3.1 pieces per week. In addition, a broad range of households with incomes higher than $20,000 also indicated they will respond to more than one piece of advertising mail per week.

While intended responses do not always lead to actual responses, the data presented in Table 5.10 and Figure 5.6 help explain why direct mail is such a popular choice of advertisers in America.

Table 5.10:
Intended Response to Advertising Mail by Class

(Percentage of Pieces)

Response	First-Class	Standard
Yes	10%	12%
Maybe	8%	16%
No	58%	63%
No Answer	23%	9%

Source: HDS Diary Sample, FY 2009.

Figure 5.6:
Weekly Number of Responses by Income

Household Income (Thousands)	Will Respond	Might Respond
Under $7	0.6	0.4
$7 to $9.9	0.9	1.1
$10 to $14.9	0.8	1
$15 to $19.9	0.9	0.8
$20 to $24.9	1.3	1.3
$25 to $34.9	1.4	1.5
$35 to $49.9	1.5	1.6
$50 to $64.9	1.6	1.9
$65 to $79.9	1.7	2.1
$80 to $99.9	1.7	2.4
$100 to $119.9	1.8	2.5
$120 to $149.9	1.9	2.8
Over $150	2.3	3.1

Source: HDS Diary Sample, FY 2009.

Chapter 6: Periodicals

Introduction

This chapter examines periodicals sent to households. Periodicals Mail consists of newspapers or magazines regularly sent to households, usually as part of a subscription. This chapter analyzes only periodicals delivered by the Postal Service to households. Newspapers or magazines delivered by a local carrier or purchased at a newsstand or store are not included in Household Diary data. The volumes examined here are only a portion of the total periodicals volume, since more than one-quarter of periodicals are received by non-households, such as doctors’ offices or other businesses.

Historically, changes in total
Periodicals Mail volumes have not kept
pace with population growth.

The Periodicals Market

Total Periodicals Mail volumes have not kept pace with population growth over time, as seen in Figure 6.1. In general, this is the result of a demographic shift due to people reading less today than they did a few decades ago. Periodicals volumes reached a peak in 1990 at 10.7 billion pieces, but have declined each year since 1997, with the exception of FY 2000. In that year, periodicals volumes were temporarily buoyed by an influx of advertising revenue during the dot-com boom.

After the recession that started in 2001, periodicals volumes slipped not only because of reduced subscriptions, but also due to the number of publications that ceased operation as sources of advertising revenue dried up. Since then, in addition to the ongoing demographic shift away from reading, volumes continued to fall as the Internet became an increasingly accepted substitute for hard-copy publications. In 2009 the decline was further aggravated by the impact of the severe recession that started in December 2007.

Figure 6.1: Periodicals Mail Volume per Person – 1971 to 2009

(Annual Pieces per Person)

Postal Fiscal Year	Annual Pieces per Person
1971	48.8
1972	47.9
1973	45.4
1974	44.2
1975	45.0
1976	43.6
1977	42.5
1978	42.5
1979	41.1
1980	44.9
1981	43.3
1982	41.0
1983	39.4
1984	40.3
1985	43.5
1986	44.0
1987	42.5
1988	42.6
1989	42.5
1990	42.7
1991	41.0
1992	40.2
1993	39.6
1994	38.8
1995	38.2
1996	37.6
1997	38.1
1998	37.4
1999	36.8
2000	36.7
2001	35.3
2002	33.7
2003	32.1
2004	31.1
2005	30.6
2006	30.1
2007	29.2
2008	28.3
2009	25.8

Source: U.S. Postal Service, U.S. Census Bureau.

Advertising’s Impact on Periodicals

Advertising spending translates into advertising revenue, and the key determinant of periodicals profitability is advertising revenue.

Advertising is a form of business investment. As with other investments, when the economy takes a turn for the worse, advertising tends to slow. By 2000, total advertising as a percent of Gross Domestic Product (GDP) rose to a historically high level; when the high-tech bubble burst, advertising crashed. In 2002, albeit at a slower pace, total advertising spending resumed its growth and, after six years of economic expansion, reached a new record high. After 2006, however, advertising spending suffered its largest decline in history and, by 2009, fell more than 20 percent.

Magna Advertising Group projects that advertising spending will again return to gradual growth, starting with a 1.4 percent increase in 2010. As the economy recovers, it should, as it has in prior times, encourage advertising spending, which, in turn, should bode well for magazines. More magazines in circulation generally translates into higher volume for the Postal Service since, for most titles, the mail remains the primary distribution channel. More recently, however, the Internet has become a strong competitor of hard-copy publications. The Internet provides an alternative channel for news, information, and entertainment. As a consequence, Periodicals volumes may be headed toward long-term decline.

Figure 6.2 shows the sharp decline in real per capita advertising spending for magazines that started in 2001 due to the recession. Annual spending growth resumed in 2004 but only lasted two years. The recession, which started in 2007, sent magazine advertising plummeting to the lowest level in a decade, drastically shrinking the revenues and profitability of the magazine industry.

Figure 6.2:
Real Per-Capita Magazine Advertising Spending

Calendar Year
1980	$69
1981	$69
1982	$67
1983	$72
1984	$79
1985	$79
1986	$79
1987	$79
1988	$81
1989	$83
1990	$80
1991	$74
1992	$76
1993	$76
1994	$78
1995	$81
1996	$82
1997	$86
1998	$88
1999	$92
2000	$95
2001	$86
2002	$81
2003	$78
2004	$79
2005	$79
2006	$80
2007	$74
2008	$63
2009	$50

Source: Magna Advertising group, U.S. Census Bureau.

Household Periodicals Volume

As shown in Table E.2 of the Executive Summary, periodicals represent about 4 percent of all household mail volumes. Table E.2 also shows that the volume of periodicals is declining. In FY 2009, households received 6.0 billion periodicals, compared to 6.4 billion in FY 2008 and 6.6 in FY 2007.

Table 6.1 shows the breakdown of periodicals received by households. Seventy percent of all periodicals received by households were magazines. In contrast, in 1987, the share of magazines was 59 percent.

In 2009, households received an average of 0.7 magazines per week. The most common type of magazine is monthly, accounting for 71 percent of total magazines.

Newspapers make up 20 percent of total periodicals volume, down from a 35 percent share in 1987. The number of newspapers received by mail per household each week declined from 0.6 in 1987 to only 0.2 in 2009, while magazines only declined from 1.0 to 0.7 pieces per week.

The decline in newspapers captured in the Household Diary study mirrors the behavior seen in overall newspaper circulation.

As shown in Figure 6.3, newspaper circulation in general has declined significantly since 1990. Of course, on a per capita basis, the decline is even more pronounced.

Table 6.1: Periodical Type by Year

(Pieces per Household per Week)

Periodical Type	1987	2008	2009
Newspapers	.6	.2	.2
Daily	.2	.1	.1
Weekly	.3	.1	.1
Other	.1	.0	.0
Magazines	1.0	.8	.7
Weekly	.3	.1	.1
Monthly	.6	.5	.5
Other	.1	.1	.1
Unclassified	.1	.1	.1
Total Periodicals	1.7	1.1	1.0

Source: HDS Diary Sample, FY 1987, 2008, and 2009.
Note: Totals may not sum due to rounding.

Figure 6.3:
Newspaper Circulation – 1970 to 2008

1998	56.2
Calendar Year
1970	62.1
1971	62.2
1972	62.5
1973	63.1
1974	61.9
1975	60.7
1976	60.9
1977	61.5
1978	62.0
1979	62.2
1980	62.2
1981	61.4
1982	62.5
1983	62.6
1984	63.1
1985	62.8
1986	62.5
1987	62.8
1988	62.7
1989	62.6
1990	62.3
1991	60.7
1992	60.1
1993	59.8
1994	59.3
1995	58.2
1996	57.0
1997	56.7
1999	56.0
2000	55.8
2001	55.6
2002	55.2
2003	55.2
2004	54.6
2005	53.4
2006	52.3
2007	50.7
2008	48.6

Source: Newspaper Association of America.

Figure 6.4: Daily Newspaper Readership – 1987 to 2009

Calendar Year
1987	64.8%
1988	64.2%
1989	63.6%
1990	62.4%
1991	62.1%
1992	62.6%
1993	61.7%
1994	61.5%
1995	59.4%
1996	58.4%
1997	58.3%
1998	59.0%
1999	56.9%
2000	55.5%
2001	54.3%
2002	55.4%
2003	54.1%
2004	52.8%
2005	51.6%
2006	49.9%
2007	48.4%
2008	45.6%
2009	45.1%

Source: Newspaper Association of America.
Note: There was a change in methodology in 1998.

Directly contributing to newspaper volume declines are changes in daily readership levels. As shown above in Figure 6.4, the percentage of the U.S. population reading newspapers on any given day decreased from 65 percent in 1987 to only 45 percent in 2009.

Daily newspaper readership overall
has declined significantly since 1987.

Declining newspaper readership and circulation are not the only contributors to the falling volume of newspapers received via mail by households. With current technology and alternate delivery systems, national newspapers, such as the Wall Street Journal and The New York Times, deliver their papers to prime urban and suburban household customers before breakfast. Local printing/ distribution and morning delivery mean these copies no longer move through the mail.

Periodicals Mail and
Household Characteristics

Income, Education, and Age

Table 6.2 shows that as income and education increase, periodicals volume tends to increase. Households in which the head of the household has a college education receive the most periodicals, averaging 1.3 per week. Similarly, households with an income over $100,000 receive an average of 1.5 periodicals per week, more than double what households earning less than $35,000 receive.

Households with incomes over $100,000
receive more than twice as many periodicals as households earning less than $35,000.

Table 6.3 shows periodicals volume by age and income. The higher the income and age of the household, the higher the volume of periodicals received. For households whose heads are under 34 and with incomes less than $35,000, the average is only 0.4 pieces per week. Households with income over $100,000 and whose heads are over 55 receive the most periodicals, with almost two pieces per week.

Table 6.2: Periodicals by Household Income and Educational Attainment of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Less than High School	High School Graduate	Some College or Technical School	College Graduate	Average
Under $35	.5	.7	.6	.8	.6
$35 to $65	.7	.7	.8	1.2	.9
$65 to $100	.9	1.0	1.1	1.3	1.1
Over $100	.1	1.3	1.2	1.7	1.5
Average	.5	.9	.9	1.3	1.0

Source: HDS Diary Sample, FY 2009.

Table 6.3: Periodicals by Income and Age of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Under 34	35 to 54	Over 55	Average
Under $35	.4	.3	.9	.6
$35 to $65	.6	.7	1.2	.9
$65 to $100	.8	1.1	1.5	1.1
Over $100	1.0	1.4	1.8	1.5
Average	.6	.9	1.3	1.0

Source: HDS Diary Sample, FY 2009.

Household Size

Table 6.4 and Table 6.5 show that as households increase in size from one to two persons, periodicals volume increases. Households with more than two persons receive approximately the same number of periodicals as two-person households. Similarly, in households with two adults, periodicals volume is higher than in one-person households, but the presence of additional adults beyond two has no significant effect on receiving periodicals.

Table 6.4: Periodicals by Size of Household

(Pieces per Household per Week)

Household Size
One person	.7
Two	1.1
Three	1.0
Four	1.0
Five or more	.9
Average	1.0

Source: HDS Diary Sample, FY 2009.

Table 6.5: Periodicals by Number of Adults in Household

(Pieces per Household per Week)

Number of Adults
One	.7
Two	1.1
Three or more	1.1
Average	1.0

Source: HDS Diary Sample, FY 2009.

Internet Access

As with many other types of mail, wired households receive more periodicals through the mail, as shown in Table 6.6. As with those other types of mail, this is largely the result of the correlation between income, education, and Internet access (see Table 6.7). As households’ access to the Internet and Broadband becomes more widespread, it is likely that more periodical content will be delivered electronically, rather than by mail.

Table 6.6: Periodicals by Type of Internet Access

(Pieces per Household per Week)

Type of Internet Access
Broadband	1.1
Dial-up	1.1
None	.7
Average	1.0

Source: HDS Diary Sample, FY 2009.

Table 6.7: Income and Education by Type of Internet Access

Type of Internet Access	Median Income	% w/ College Degree
Broadband	70,368	43%
Dial-up	49,189	24%
None	24,526	13%

Source: HDS Diary Sample, FY 2009.

Subscription Type

Figure 6.5 provides an overview of subscription type for FY 1987, 2008, and 2009. As shown, the distribution of subscription type has remained relatively stable over the last two years and similar to the 1987 distribution. In 2009, a household member ordered and paid for 47 percent of total periodicals sent to households. An additional 35 percent were free—either ordered by a household member or delivered to the household without a freestanding order; for example, as a benefit of membership in a professional, fraternal, or religious organization.

Figure 6.5: Subscription Type by Year

Subscription Type	1987	2008	2009
Paid	49%	44%	47%
Free (ordered)	4%	7%	7%
Gift	4%	4%	4%
Free (not ordered)	10%	29%	28%
Other	3%	1%	1%

Source: HDS Diary Sample, FY 1987, 2008, and 2009.
Base: Total Periodicals Mail volume – RPW.
Note: Percentages do not add to 100 due to the exclusion of periodicals sent to non-households and those to
which no response was given as to subscription type.

Examining these volumes by sender type shows that commercial organizations sent more than any individual member organization. Member organizations are professional affiliations; charitable, religious, and veterans’ organizations; educational groups; and unions. As shown in Table 6.8, member organizations, when combined, account for 21 percent of total periodicals received by households.

Table 6.8: Periodicals by Sender Type

Sender Type	Pieces per Household per Week	Percent of Periodicals Received by HH
Commercial Organization	.77	78%
Professional Organization	.09	9%
Religious Organization	.05	5%
Educational Organization	.04	4%
Union	.01	1%
Charitable Organization	.01	1%
Veterans’ Organization	.01	1%
Unclassified	.01	1%
Total	.99	100%

Source: HDS Diary Sample, FY 2009.

Volume Drivers

A number of factors influence a household’s receipt of periodicals. Several of these variables are demographic, while others are more behavioral in nature. In the past, income seemed to influence volume strongly, since periodicals are usually received through a paid subscription.

Typically, higher-income households subscribe to more magazines and newspapers. In 2009, the number of periodicals per household continued a long-term decline for the lower- and middle-income groups, but, more recently, it increased for the higher-income group, as shown in Figure 6.6.

Figure 6.6: Number of Periodicals Received per Week by Households by Income Group

Income Group	1978	1987	1995	2009
Lower Third	1.4	1.0	0.9	0.6
Middle Third	2.0	1.6	1.4	0.9
Highest Third	3.5	2.4	1.6	2.2

Source: HDS Diary Sample, FY 1978, 1987, 1995, and 2009.

Chapter 7: Packages

Introduction

This chapter discusses packages sent and received by households. Packages can be mailed via the U.S. Postal Service at a variety of rates; for example, documents are usually sent as First-Class Mail, Priority Mail, or Express Mail, while product samples are generally sent as Standard Mail. Merchandise and goods can be sent using any of these classes, or any of the Package Services subclasses, including Parcel Post, Bound Printed Matter, and Media Mail.

The Package Market

The package delivery market is an important segment of the economy. Between 2000 and 2008, the total volume averaged a 0.7 percent increase per year. However, in 2009 the economy was in a severe recession and total package volume fell by 9.3 percent from 2008. Package revenues fell 12.7 percent from 2008 but increased from $49 billion in 2000 to $56 billion in 2009, an average of 1.6 percent per year. Over that time, however, the segments of the market performed differently.

There are three major segments of the package market:

Overnight air,
Two- and three-day air, and
Ground.

The U.S. Postal Service is a major player in the two- and three-day air segment but provides services in all: Express Mail in the overnight segment, Priority and First-Class Mail in the two- and three-day segment, and Standard Mail and Package Services in the ground segment.

Table 7.1 on the next page shows the volume and growth rates of the three segments of the package delivery market. Between the early 1980s and 2000, the overall market grew, driven by growth in the overnight and in the two-day and three-day air segments. This growth was largely due to expansion of the services offered by United Parcel Service (UPS) and Federal Express (FedEx). UPS began to push strongly into the overnight market, and both UPS and FedEx developed new two- and three-day offerings to compete with Priority Mail.

The 2001 recession led to declines in all segments of the package market, with the largest effect in the two-day and three-day air segment as customers shifted to time-guaranteed ground service in the face of hard economic times. The slow recovery in 2002 continued to adversely affect all segments of the package market, except for ground. Ground began to pick up in 2002 at the expense of the other segments. This pattern continued through 2004. As a result, the ground segment accounts for more of the package market by volume than it has at any point over the last 10 years (see Figure 7.1 on the next page). In 2005 and 2006, the recovering economy and the emergence of e-commerce boosted all segments of the package market. In 2007 and 2008, however, the instability of fuel prices and the recession contributed to decreases in both overnight and two- and three-day service volumes, while improved service resulted in continued growth for ground volumes. Finally, in 2009, as the recession worsened, volumes fell severely in all market segments.

In 2009, package volume fell below the
FY 2000 level to 7.6 billion pieces.

While many carriers serve the package delivery market, FedEx, UPS, and the U.S. Postal Service are the larger players.

Table 7.1:
Total Package Market Volume Growth

(Units in Millions)

Fiscal Year	Overnight Air Volume	Overnight Air Percent Growth	Two- & Three- Day Air Volume	Two- & Three- Day Air Percent Growth	Ground Volume	Ground Percent Growth	Total Volume	Total Percent Growth
2000	1,160	4.0%	2,225	3.0%	4,571	5.4%	7,956	4.5%
2001	1,126	-2.9%	2,135	-4.1%	4,555	-.4%	7,815	-1.8%
2002	1,063	-5.6%	1,980	-7.3%	4,578	.5%	7,621	-2.5%
2003	1,062	-.1%	1,842	-7.0%	4,737	3.5%	7,642	.3%
2004	1,044	-1.7%	1,873	1.7%	4,931	4.1%	7,848	2.7%
2005	1,057	1.2%	1,931	3.1%	5,105	3.5%	8,093	3.1%
2006	1,075	1.7%	2,009	4.0%	5,254	2.9%	8,338	3.0%
2007	1,051	-1.8%	1,966	-2.2%	5,438	3.5%	8,455	1.5%
2008	997	-5.2%	1,869	-4.9%	5,527	1.6%	8,393	-0.7%
2009	828	-17.0%	1,734	-7.2%	5,052	-8.6%	7,613	-9.3%

Source: UPS, FedEx, and U.S. Postal Service data, Colography Group.

Figure 7.1: Package Delivery Market Segment Share by Postal Fiscal Year

(Percent of Package Volume)

Postal Fiscal Year	Overnight Air	Two- & Three- Day Air	Ground
2000	15%	28%	58%
2001	14%	27%	58%
2002	14%	26%	60%
2003	14%	24%	62%
2004	13%	24%	63%
2005	13%	24%	63%
2006	13%	24%	63%
2007	12%	23%	64%
2008	12%	22%	66%
2009	11%	23%	66%

Source: UPS, FedEx, and U.S. Postal Service data, Colography Group.

Postal Service Package Volume

Compared to other mail, like letters and flats, the number of packages captured in the Household Diary Study is small, as most people do not receive packages on a regular basis. The interpretation of the results should be conducted with this in mind.

Postal Service package volume sent and received by households increased 5 percent in FY 2009 after growing 12 percent in FY 2008. When sent volumes are isolated, households sent 20 percent more packages in 2009 than in 2008, increasing their use of First-Class Packages.

Households received 2.7 billion packages in FY 2009 and sent 1.2 billion, as seen in Table 7.2 below. When the combined volumes, excluding Standard, are compared to FY 2007, packages (shipped via First-Class or Package & Shipping Services) sent by households increased by 73 percent in FY 2009. First-Class and Shipping & Package Services received by households, when combined, increased by 15 percent compared to FY 2007. First-Class packages sent and received increased by 53 percent, driven by a strong growth in CD/DVD rentals. Standard Mail packages, on the other hand, fell 15 percent compared to 2007.

Table 7.2:
Postal Service Sent and Received Packages, FY 2007, 2008, and 2009

(Units in Millions of Pieces)

Mail Classification	Volume 2007 Sent	Volume 2007 Received	Volume 2008 Sent	Volume 2008 Received	Volume 2009 Sent	Volume 2009 Received
First-Class	445	974	672	1,154	894	1,281
Standard Mail	—	653	—	594	—	557
Package & Shipping Services	258	829	330	897	322	792
Unclassified	39	71	13	58	20	24
Total Packages	742	2,527	1,015	2,704	1,236	2,655

Mail Classification	Percent of Pieces 2007 Sent	Percent of Pieces 2007 Received	Percent of Pieces 2008 Sent	Percent of Pieces 2008 Received	Percent of Pieces 2009 Sent	Percent of Pieces 2009 Received
First-Class	60%	39%	66%	43%	72%	48%
Standard Mail	—	26%	—	22%	—	21%
Package & Shipping Services	35%	33%	33%	33%	26%	30%
Unclassified	5%	3%	1%	2%	2%	1%
Total Packages	100%	100%	100%	100%	100%	100%

Source: HDS Diary Sample, FY 2007, 2008, and 2009.
Notes:
First-Class Packages include 1.6 billion pieces of CD/DVD rentals sent and received reported in First-Class Mail letters in Tables E.1, 1.5,
and 1.6.
Percentages may not sum to 100 due to rounding.
Totals include approximately 300 million pieces of household-to-household packages that are counted in both sent and received.

Packages and
Household Characteristics

Income, Education, and Age

According to the HDS, high-income households sent and received more packages than their less affluent counterparts in FY 2009, as shown in Figure 7.2.

In fact, households in the highest income bracket received 90 percent more packages than households with incomes under $35,000. For most income categories, households headed by younger people on average received more packages than those with older heads of household, as shown in Table 7.3. This may be the case because young heads of households make more online purchases than those who are older. When it comes to sending packages, Table 7.4 shows younger households again sent significantly more packages than older households.

Figure 7.2: Postal Service Sent and Received Packages by Household Income

(Pieces per Household per Week)

Household Income (Thousands)	Received	Sent
Under $35	0.29	0.12
$35 to $65	0.45	0.24
$65 to $100	0.49	0.27
Over $100	0.55	0.22

Source: HDS Diary Sample, FY 2009.
Base: Packages Sent and Received by Households and Delivered by
U.S. Postal Service.

Table 7.3:
Postal Service Received Packages by Household Income and Age of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Under 35	35 to 54	Over 55	Average
Under $35	.40	.21	.28	.29
$35 to $65	.60	.39	.43	.45
$65 to $100	.53	.45	.53	.49
Over $100	.74	.53	.51	.55
Average	.52	.42	.41	.44

Source: HDS Diary Sample, FY 2009.

Table 7.4:
Household Income and Age of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Under 35	35 to 54	Over 55	Average
Under $35	.27	.04	.08	.12
$35 to $65	.40	.22	.15	.24
$65 to $100	.46	.26	.13	.27
Over $100	.32	.20	.20	.22
Average	.35	.20	.12	.20

Source: HDS Diary Sample, FY 2009.

The Household Diary Study indicates that households whose heads have college degrees tend to receive and send more packages on average than households with lower educational attainment. These results are shown in Tables 7.5 and 7.6.

Table 7.5:
Postal Service Received Packages by Household Income and Educational Attainment of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Less than High School	High School Graduate	Some College or Technical School	College Graduate	Average
Under $35	.22	.26	.39	.37	.29
$35 to $65	.34	.31	.61	.53	.45
$65 to $100	.38	.36	.48	.61	.49
Over $100	.11	.35	.48	.64	.55
Average	.26	.32	.47	.58	.44

Source: HDS Diary Sample, FY 2009.

Table 7.6:
Postal Service Sent Packages by Income and Educational Attainment of Head of Household

(Pieces per Household per Week)

Household Income (Thousands)	Less than High School	High School Graduate	Some College or Technical School	College Graduate	Average
Under $35	.03	.09	.21	.19	.12
$35 to $65	.14	.17	.26	.32	.24
$65 to $100	.39	.10	.21	.41	.27
Over $100	.00	.21	.10	.26	.22
Average	.07	.13	.22	.30	.20

Source: HDS Diary Sample, FY 2009.

Household Size

The Household Diary Study shows that larger households tend to receive and send more packages than smaller households, as shown in Table 7.7. This, however, does not hold true for households with three or more adults and is probably due to the likelihood that more children are present in larger households.

Table 7.7:
Postal Service Received and Sent Packages
by Size of Household

(Pieces per Household per Week)

Household Size	Received	Sent
One person	.31	.16
Two	.46	.22
Three	.43	.24
Four	.50	.20
Five or more	.47	.15
Average	.44	.20

Source: HDS Diary Sample, FY 2009.

Table 7.8:
Postal Service Received and Sent Packages
by Number of Adults in Household

(Pieces per Household per Week)

Number of Adults	Received	Sent
One	.31	.14
Two	.48	.24
Three or more	.45	.15
Average	.44	.20

Source: HDS Diary Sample, FY 2009.

Internet Access

Access to the Internet seems to play an important part in determining the number of packages sent and received by households. Table 7.9 shows the packages sent and received by households with Internet access and households without. In FY 2009, households with broadband Internet access sent more than five times and received more than three times as many packages as households without Internet access. These relationships probably reflect the correlation between income, education, and Internet access, as shown in
Table 7.10.

In FY 2009, households with Internet access sent and received more packages than households without Internet access.

Table 7.9:
Received and Sent Packages by Household Internet Access

(Pieces per Household per Week)

Type of Internet Access	Received	Sent
Broadband	.53	.27
Dial-up	.36	.11
None	.17	.05
Average	.44	.20

Source: HDS Diary Sample, FY 2009.

Table 7.10:
Income and Education by Type of Internet Access

Type of Internet Access	Median Income	% w/ College Degree
Broadband	70,368	43%
Dial-up	49,189	24%
None	24,526	13%

Household Package Contents

As shown in Table 7.11, packages received by households most often contain music and videos, books, clothes, and pharmaceuticals—a sign that online purchases and mail order retail are the primary drivers of household package volume.

In fact, online purchases contributed to a significant growth in music/video contents received. This type of content increased more than any other type, growing from 24 percent of all content types in 2007 to 40 percent in 2009, mostly due to volumes generated by video rental outfits like Netflix and Blockbuster.

Households most often send music and videos, clothes, books, and toys. Primarily, this is due to the higher volume of household packages sent during the holiday season, but it may also be evidence of the growing use of online sales and auction portals, such as eBay.

Table 7.11:
Contents of Postal Service Sent and Received Packages

(Millions of Pieces)

Contents	Volume 2007 Sent	Volume 2007 Received	Volume 2008 Sent	Volume 2008 Received	Volume 2009 Sent	Volume 2009 Received
Music/Video	359	595	543	835	782	1,053
Books	49	343	121	302	87	303
Clothing	119	203	124	171	95	174
Pharmaceuticals/Contacts	7	293	10	267	22	256
Toys	62	57	85	78	49	57
Food Products	30	68	31	64	28	67
Checkbooks	2	80	1	74	1	49
Computer Hard- and Software	16	30	26	36	12	35
Electronic Equipment	17	53	24	37	34	61
Travel Products and Information	12	50	8	30	10	21
Sporting Goods	4	28	8	30	19	96
Footwear/Shoes	6	21	3	24	27	40
Telecommunications	6	11	4	10	55	94
Other Contents	131	564	132	602	110	308
Total Packages	742	2,527	1,015	2,704	1,236	2,655

Table 7.11:
Contents of Postal Service Sent and Received Packages (cont.)

(Percent of Pieces)

Contents	Percent of Pieces 2007 Sent	Percent of Pieces 2007 Received	Percent of Pieces 2008 Sent	Percent of Pieces 2008 Received	Percent of Pieces 2009 Sent	Percent of Pieces 2009 Received
Music/Video	48%	24%	53%	31%	63%	40%
Books	7%	14%	12%	11%	7%	11%
Clothing	16%	8%	12%	6%	8%	7%
Pharmaceuticals/Contacts	1%	12%	1%	10%	2%	10%
Toys	8%	2%	8%	3%	4%	2%
Food Products	4%	3%	3%	2%	2%	3%
Checkbooks	0%	3%	0%	3%	0%	2%
Computer Hard- and Software	2%	1%	3%	1%	1%	1%
Electronic Equipment	2%	2%	2%	1%	3%	2%
Travel Products and Information	2%	2%	1%	1%	1%	1%
Sporting Goods	1%	1%	1%	1%	2%	4%
Footwear/Shoes	1%	1%	0%	1%	2%	2%
Telecommunications	1%	0%	0%	0%	4%	4%
Other Contents	18%	22%	13%	22%	9%	12%
Total Packages	100%	100%	100%	100%	100%	100%

Source: HDS Diary Sample, FY 2007, 2008, and 2009.
Notes:
Contents questions are multiple response; total packages does not include multiple contents and, as such,
does not equal the sum for each column.
Does not include contents for which no answer was given (DK/RF).
Music/Video packages include 1.6 billion pieces of CD/DVD rentals sent and received, reported in
First-Class Mail letters in Tables E.1, 1.5, and 1.6.

Appendix A: Comparative Tables 1987, 2008 & 2009

Concordance of Appendix Tables

This Concordance of Tables that follows provides detailed estimates concerning mail piece attributes, household mailing behavior and mean pieces per household per week for a variety of demographic characteristics.

The reporting of data in these tables was done using prior year definitions of key measures to maintain consistency. For this reason, these data may differ from that reported in tables in the report text. Where possible, we have provided information about the calculations (such as the “base”) or other supplemental notes so that readers can interpret the findings appropriately.

Comparisons between 1987 and 2008/2009 data should be done with caution. The 2008/2009 data represent refinements in survey methodology from previous years, as well as modifications in the procedures for weighting and adjustment for mail flow underreports. These data may also reflect changes in the definitions of mail classifications.

PFY 1999 Tables	Description	GFY 2009 Tables
3 - 1	Total Domestic Mail Originating in Households and Nonhouseholds	A1-1
3 - 2	Mail Received by Households by Class	A1-2
3 - 3	Total Mail Overview: Content of Mail Received by Households	A1-3
4 - 10	First-Class Mail Contents of Mail Received by Households	A2-1
4 - 2	First-Class Mail Received -- Content by Quarter (Pieces Per Household Per Week)	A2-2
4 - 20	Use of First-Class Advertising-Only Mail -- by Industry	A2-3
4 - 5	Percentage of First-Class Mail Containing Advertising by Household Income (Percentage of Pieces)	A2-4
4 - 24	First-Class Mail Usage of Reply Envelopes -- by Industry (Percentage of Pieces)	A2-5
4 - 23	First-Class Mail -- Enclosure of Reply Envelopes -- by Content (Percentage of Pieces)	A2-6
4 - 25	First-Class Mail -- Industry Usage of Reply Envelopes (Percentage of Pieces From Each Industry That Contain Reply Mail)	A2-7
4 - 18	First-Class Mail -- Industry Mail to Households	A2-8
4 - 19	First-Class Mail -- Bills and Statements	A2-9
4 - 22	Use of First-Class Business Invitations/Announcements Mail -- by Industry	A2-10
4 - 21	Use of First-Class Advertising-Enclosed Mail -- by Industry	A2-11
4 - 9	First-Class Mail Received -- by Number of Financial Accounts and Insurance Policies	A2-12
4 - 8	First-Class Mail Received -- by Number of Credit Cards	A2-13
4 - 7	First-Class Mail Receipt -- Content by Age of Head of Household (Pieces Per Household Per Week)	A2-14
4 - 6	First-Class Mail Receipt -- Content by Education of Head of Household (Pieces Per Household Per Week)	A2-15
4 - 4	First-Class Receipt -- Content by Income (Pieces Per household Per Week)	A2-16
4 - 27	First-Class Mail -- Percent of Nonpersonal Mail Received by Households Which is Sent Presort -- by Content	A2-17
4 - 26	Total Percentage of Industry's First-Class Mail Received by Households Which is Sent Presort	A2-18
4 - 32	First-Class Mail -- Total Envelopes by Sector (Percentage of Pieces)	A2-19
4 - 33	First-Class Mail -- Total Envelopes by Content (Percentage of Total Envelopes)	A2-20
4 - 34	First-Class Mail -- Total Envelopes by Industry (Percentage of Total Envelopes)	A2-21
4 - 35	First-Class Mail -- Nonpresort Envelopes by Sector (Percentage of Pieces)	A2-22
4 - 38	First-Class Mail -- Total Cards by Sector (Percentage of Pieces)	A2-23
4 - 39	First-Class Mail -- Total Cards by Industry (Percentage of Total Cards)	A2-24
4 - 40	First-Class Mail -- Total Cards by Content (Percentage of Total Cards)	A2-25
4 - 41	First-Class Mail -- Cards Received by Households -- Household's Percentage of Total Mail Sent at Each Card Rate Category	A2-26
4 - 42	First-Class Mail -- Cards Received by Households -- Household's Percentage of Total Mail Sent at Each Card Rate Category -- by Industry	A2-27
4 - 48	First-Class Mail Sent by Households to Nonhouseholds	A2-28
4 - 01	First-Class Mail Originating in Households and Nonhouseholds	A2-29
4 - 60	First-Class Mail Media by Which Mail Order Purchases Made in Past Month Were Ordered (Percentage of Orders)	A2-30
4 - 49	First-Class Mail -- Method of Payment (From Entry Interview)	A2-31
4 - 13	First-Class Mail -- Personal Letters and Cards (not greeting cards) Sent by Households in an Average Month -- by Age of Head of Household	A2-32
4 - 15	First-Class Mail -- Holiday/Season's Greeting Cards Sent by Households -- by Education of Head of Household (From Entry Interview)	A2-33
4 - 12	First-Class Mail -- Personal Letters and Cards (not greeting cards) Sent by Households in an average Month -- by Education of Head of Household	A2-34
4 - 11	Personal Letters, Cards (not greeting cards) Sent by Households in an Average Month -- by Income	A2-35
4 - 16	First-Class Mail -- Holiday/Season's Greeting Cards Sent by Households --by Age of Head of Household (From Entry Interview)	A2-36
4 - 14	First-Class Mail -- Holiday/Season's Greeting Cards Sent by Households -- by Income (From Entry Interview)	A2-37
4 - 51	First-Class Mail -- Use of Automatic Deductions (Percent of Households)	A2-38
4 - 52	First-Class Mail -- Use of Automatic Deductions -- by Income (Percentage of Households)	A2-39
4 - 53	First-Class Mail -- Use of Automatic Deductions -- by Age (Percentage of Households)	A2-40
6 - 2	Standard Mail Content of Mailpiece (Percentage of Standard Mail Received by Households)	A3-1
6 - 6	Standard Mail by Major Industry by Quarter (Mean Pieces Per Household Per Week)	A3-2
6 - 4	Standard Mail Addressee (Percentage of Total Standard Mail)	A3-3
6 - 5	Standard Mail Addressee by Industry (Percentage of Pieces)	A3-4
6 - 7	Standard Mail by Shape	A3-5
6 - 8	Standard Mail Industry by Shape (Percentage of Pieces Received by Households)	A3-6a/b
6 - 9	Standard Mail Shape by Industry (Percentage of Pieces)	A3-7a/b
6 - 11	Standard Mail Shape by Addressee (Percentage of Pieces)	A3-8
6 - 13	Standard Mail Demographics -- Pieces Received Per Household Per Week	A3-9
6 - 14	Receipt of First-Class and Total Standard Mail (Including NonProfit Mail) by Number of Mail Order Purchases Made in the Past Year (Pieces Per Household Per Week)	A3-10
6 - 15	Standard Mail by Familiarity With Institution (Percentage of Mail Pieces Received by Households)	A3-11
6 - 16	Standard Mail by Industry and Familiarity (Percentage of Pieces)	A3-12
6 - 17	Standard Mail -- Shape by Familiarity With Organization (Percentage of Pieces)	A3-13
6 - 18	Standard Mail -- Mail Order Industry Shape by Familiarity With Organization (Percentage of Mail Pieces Received by Households)	A3-14
6 - 20	Standard Mail Receipt by Number of Financial Accounts and Insurance Policies	A3-15
6 - 19	Standard Mail Receipt by Number of Credit Card Accounts	A3-16
6 - 22	Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Mail Received by Households)	A3-17
6 - 23	Standard Mail Usefulness of Mail Pieces by Familiarity With Organization (Percentage of Mail Received by Households)	A3-18
6 - 24	Standard Mail Response to Advertising by Familiarity With Organization (If Pieces Contained an Advertisement or Request for Donation and Was from One Organization Only)	A3-19
6 - 25	Standard Mail Treatment by Usefulness (Percentage of Pieces)	A3-20
6 - 26	Standard Mail Usefulness by Treatment (Percentage of Pieces)	A3-21
6 - 27	Standard Mail Treatment by Intended Response (Percentage of Pieces)	A3-22
6 - 28	Standard Mail Intended Response by Treatment (Percentage of Pieces)	A3-23
6 - 29	Standard Mail Usefulness by Intended Response (Percentage of Pieces)	A3-24
6 - 30	Standard Mail Intended Response by Usefulness (Percentage of Pieces)	A3-25
6 - 31	Standard Mail Pieces From Credit Card Industry Response to Mail Piece by Familiarity With Organization (Percentage of Pieces)	A3-26
6 - 32	Standard Mail Pieces From Insurance Companies Response to Mail Piece by Familiarity With Organization (Percentage of Pieces)	A3-27
6 - 33	Standard Mail Pieces From Department Stores Response to Mail Piece by Familiarity With Organization (Percentage of Pieces)	A3-28
6 - 34	Standard Mail Pieces From Mail Order Companies Response to Mail Piece by Familiarity With Organization (Percentage of Pieces)	A3-29
6 - 35	Standard Mail Pieces From Publishers Response to Mail Piece by Familiarity With Organization (Percentage of Pieces)	A3-30
6 - 36	Standard Mail Treatment of Mail Piece by Shape (Percentage of Mail Pieces Received by Households)	A3-31
6 - 37	Standard Mail Usefulness of Mail Piece by Shape (Percentage of Mail Pieces Received by Households)	A3-32
6 - 38	Standard Mail Response to Advertising by Shape (If Mail Pieces Contained Advertising or Request Donation)	A3-33
6 - 39	Standard Mail Percentage of Pieces Read Immediately and Set Aside by Shape and Familiarity With Organization	A3-34
6 - 40	Standard Mail Percentage of Pieces Eliciting Intended Response by Shape and Familiarity With Organization	A3-35
6 - 41	Standard Mail Percentage of Pieces Found Useful by Shape and Familiarity With Organization	A3-36
6 - 42	Standard Mail From Department Stores Reaction to Mail Piece by Shape (Percentage of Pieces)	A3-37
6 - 43	Standard Mail From Department Stores Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces)	A3-38
6 - 44	Standard Mail From Mail Order Companies Reaction to Mail Piece by Shape (Percentage of Pieces)	A3-39
6 - 45	Standard Mail From Mail Order Companies Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces)	A3-40
6 - 46	Standard Mail from Publishers Reaction to Mail Piece by Shape (Percentage of Pieces)	A3-41
6 - 47	Standard Mail from Publishers Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces)	A3-42
6 - 48	Standard Mail from Credit Card Companies Reaction to Mail Piece by Shape (Percentage of Pieces)	A3-43
6 - 49	Standard Mail from Credit Card Companies Reaction to Mail Pieces by Familiarity and Shape (Percentage of Pieces)	A3-44
6 - 50	Standard Mail from Insurance Companies Reaction to Mail Pieces by Shape (Percentage of Pieces)	A3-45
6 - 51	Standard Mail from Insurance Companies Reaction to Mail Pieces by Familiarity and Shape (Percentage of Pieces)	A3-46
6 - 52	Standard Mail Reaction by Industry (Percentage of Mail Received by Households)	A3-47a/b
6 - 53	Standard Mail Reaction to Mail Piece by Income	A3-48
6 - 54	Standard Mail Reaction to Mail Piece by Age of Head of Household	A3-49
6 - 55	Standard Mail Reaction to Mail Piece by Education of Head of Household	A3-50
6 - 56	Standard Mail Users of Reply Envelopes by Industry (Percentage of Pieces)	A3-51
6 - 57	Standard Mail Industry Usage of Reply Mail (Percentage of Pieces From Each Industry That Contain Reply Mail)	A3-52a/b
6 - 58	Standard Mail Intended Response Rates for Major Industries by Enclosure of Reply Envelopes/Cards (Percentage of Pieces to Which Recipients Intend to Respond)	A3-53
6 - 59	Standard Mail Reaction to Mail Piece by Addressee (Percentage of Pieces)	A3-54
6 - 60	Standard Mail Reaction to Pieces From Department Stores by Addressee (Percentage of Pieces)	A3-55
6 - 61	Standard Mail Reaction to Pieces From Publishers by Addressee (Percentage of Pieces)	A3-56
6 - 68	Number of Mail Order Purchases Within the Last Year by Income (Percentage of Households)	A3-57
6 - 69	Number of Mail Order Purchases Within the Last Year by Education of Head of Household (Percentage of Households)	A3-58
6 - 70	Number of Mail Order Purchases Within the Last Year by Age of Head of Household (Percentage of Households)	A3-59
6 - 71	Number of Mail Order Purchases Within the Last Year by Number of Adults (Percentage of Households)	A3-60
6 - 72	Standard Mail Order Pieces Received by Number of Mail Order Purchases Made Within Last Year	A3-61
6 - 73	Standard Mail Reaction to Pieces From Mail Order Industry by Number of Mail Order Purchases Made Within the Last Year (Percentage of Pieces)	A3-62
6 - 76	Standard Mail Intended Response Medium to Pieces From the Mail Order Industry (Percentage of Pieces)	A3-63
6 - 77	Unaddressed Mail Received (Percentage of Pieces)	A3-64
6 - 78	Unaddressed Mail Received Reaction	A3-65
6 - 79	Unaddressed Mail Received Response to Bundled Flyers by Industry (Percentage of Mail Received by Households)	A3-66
6 - 80	Nonprofit Standard Mail Received by Households By Shape	A3-67
6 - 82	Nonprofit Standard Mail by Industry by Shape (Percentage of Pieces)	A3-68
6 - 84	Nonprofit Standard Mail Content by Industry (Percentage of Pieces)	A3-69
6 - 85	Nonprofit Standard Mail Pieces Received Per Household Per Week	A3-70
6 - 86	Percent of Non-Profit Standard Mail Containing a Request for Donations by Age Of Head of Household	A3-71
6 - 87	Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Pieces)	A3-72
6 - 88	Nonprofit Standard Mail Response to Advertising by Familiarity With Organization (If Piece Contained an Advertisement or Request for Donation and Was From One Organization Only)	A3-73
6 - 89	Nonprofit Standard Mail Treatment of Mail Piece by Shape (Percentage of Mail Received by Households)	A3-74
6 - 90	Nonprofit Standard Mail Usefulness of Mail Piece by Shape (Percentage of Mail Received by Households)	A3-75
6 - 91	Nonprofit Standard Mail Response to Advertising by Shape (If Piece Contained Advertising or Request for Donation)	A3-76
6 - 92	Nonprofit Standard Mail Reaction by Industry (Percentage of Mail Pieces Received by Households)	A3-77
3 - 7	Total Pieces of Advertising Mail Received Per Week by Income	A4-1
3 - 8	Total Pieces of Advertising Mail Received Per Week by Age of Household Head	A4-2
3 - 9	Total Pieces of Advertising Mail Received Per Week by Education of Head of Household	A4-3
3 - 15	Total Mail Overview: Treatment of Advertising Mail by Actual Weekly Standard Mail Receipt (Percentage of Households - From Entry Interview)	A4-4
3 - 4	Total Mail Overview: Intended Response to Advertising Mail by Class (Percentage of Pieces)	A4-5
3 - 5	Response Rates to Advertising: First-Class Advertising Only vs. Standard Mail Envelopes and Cards (Percentage of Pieces)	A4-6
3 - 17	Entry Interview Treatment of Advertising Mail by Household Income (Percentage of Households)	A4-7
3 - 10	Entry Interview Treatment of Advertising Mail (Percentage of Households)	A4-8
3 - 19	Entry Interview Attitude Towards Mail Advertising by Age of Head of Household (Percentage of Households)	A4-9
3 - 21	Entry Interview Treatment of Advertising Mail by Education of Head of Household (Percentage of Households)	A4-10
5 - 1	Periodicals Received	A5-1
5 - 2	Periodicals -- Type of Publication	A5-2
5 - 9	Newspapers Received by Mail And Not by Mail --Number of Different Newspapers Per Household (From Entry Interview)	A5-3
5 - 10	Periodical Mail -- Type of Subscription	A5-4
5 - 11	Periodical Mail -- Source of Publications	A5-5
5 - 12	Periodical Mail -- Type and Source of Mail Received by Households (Percentage of Subscription Type by Source)	A5-6
5 - 13	Periodicals -- Satisfaction With Delivery (Percentage of Pieces)	A5-7
5 - 14	Periodicals -- Need For Delivery (Percentage Of Pieces)	A5-8
5 - 16	Periodicals -- Satisfaction With Delivery by Postal Region (Percent of Pieces Received by Households)	A5-9
5 - 17	Periodicals -- Households' Need for Delivery by Postal Region (Percentage of Pieces)	A5-10
*3 - 22	Household Electronic Mail Capability by Household Income (Percentage of Households)	A7-1
3 - 23	Household Electronic Mail Capability by Education of Head of Household (Percentage of Households)	A7-2
3 - 24	Household Electronic Mail Capability by Age of Head of Household (Percentage of Households)	A7-3

*Tables for Packages and Expedited Received have been redacted.

Appendix A1: Total Mail Overview

Table A1-1

Total Domestic Mail Originating in Households and Nonhouseholds

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Sector	Percentage of Total Domestic Mail in 1987	Percentage of Total Domestic Mail in 2008	Percentage of Total Domestic Mail in 2009	Pieces Per Household Per Week in 1987	Pieces Per Household Per Week in 2008	Pieces Per Household Per Week in 2009
Household-to-household	4.8	2.9	3.1	1.6	1.0	0.9
Household-to-nonhousehold	6.4	6.9	7.1	2.1	2.3	2.1
Nonhousehold-to-household	55.5	69.9	70.6	18.5	23.2	20.4
Unknown incoming	0.3	0.7	0.4	0.1	0.2	0.1
Unknown outgoing	1.0	1.6	1.6	0.3	0.5	0.5
Total Household Mail	69.1	82.0	82.7	23.0	27.2	24.0
Nonhousehold-to-nonhousehold	30.9	18.0	17.3	-	-	-
Total	100.0	100.0	100.0	-	-	-

12008 data varies from the 2008 report due to a change in RPW numbers.

Table A1-2

Mail Received by Households by Class

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Class	Percent of Total Pieces Per Week in 1987	Percent of Total Pieces Per Week in 2008	Percent of Total Pieces Per Week in 2009	Pieces Per Household Per Week in 1987	Pieces Per Household Per Week in 2008	Pieces Per Household Per Week in 2009


First-Class1	42.1	36.4	38.0	8.64	9.01	8.29
Periodicals	8.2	4.3	4.5	1.69	1.05	0.99
Standard Mail2	47.6	55.7	53.8	9.77	13.75	11.73
Package Services³	0.3	0.3	0.3	0.06	0.08	0.07
Government⁴	1.8	3.3	3.4	0.36	0.82	0.73
Total	100.0	100.0	100.0	20.52	24.71	21.81

1 Includes Non-Governmental Priority mail and First-Class/Priority Packages

2 Includes Non-Governmental Presorted Standard, Nonprofit, Unsolicited Periodicals and Standard Packages

³ Includes Non-Governmental Parcel Post, Parcel Select, Bound Printed Matter, Special Standard Mail and Library Rate

⁴ Includes Government Mail from First-Class Letters, Standard Mail, USPS-Delivered Packages and Unaddressed Material

Table A1-3

Total Mail1 Overview: Content of Mail Received by Households (Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Content	1987	2008	2009
Content	1987	2008	2009
NON-ADVERTISING
Personal	7.5	3.7	3.5
Bills⁵	12.5	12.3	11.9
Financial Statements	4.2	4.2	4.4
ADVERTISING
First-Class advertising only	4.7	5.4	4.4
First-Class advertising enclosed	5.5	10.8	9.6
First-Class business invitations announcements	1.2	1.7	1.2
First-Class requests for donations	0.4	0.5	0.4
Standard Mail (A) advertising	30.7	40.7	34.3
Standard Mail (A) requests	0.5	0.6	0.3
Standard Mail (A) nonprofit advertising	2.4	2.5	2.1
Standard Mail (A) nonprofit requests	3.2	4.3	4.1
Total Advertising With Request For Donations	48.6	66.5	56.5
(not including Periodicals)	48.6	66.5	56.5
Total Advertising Without Request For Donations	44.5	61.1	51.7
(not including Periodicals)	44.5	61.1	51.7
Newspapers	2.9	1.4	1.2
Magazines	4.7	3.6	3.3
Total Advertising (including Periodicals)	56.2	71.4	61.0
OTHER:
Other Standard Mail (A)⁶	6.7	4.3	4.4
Other Standard Mail (A) nonprofit⁶	3.7	2.2	2.2
Federal Government	1.7	1.4	1.1
International	0.5	0.0	0.1
Other2	12.5	8.5	8.0
Total³	105.5	108.2	96.7
Pieces per household per week⁴	20.5	24.4	21.5

1 Does not include packages or expedited mail.

2 Mostly other First-Class.

³ Equals more than 100% because First-Class advertising enclosed may be counted twice.

⁴ First-Class advertising enclosed is only counted once.

⁵ Includes credit card statement/bill.

⁶ Request for donations is now a separate category under advertising.

⁷ 2008 data varies from the 2008 report due to a change in RPW numbers.

Appendix A2: First-Class Mail

Table A2-1

First-Class Mail Contents of Mail Received by Households

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Content	Percent of Total Mail Received by Households in 1987	Percent of Total Mail Received by Households in 2008	Percent of Total Mail Received by Households in 2009	Pieces Per Household Per Week in 1987	Pieces Per Household Per Week in 2008	Pieces Per Household Per Week in 2009


Personal:
Holiday card	3.2	1.5	1.5	0.55	0.38	0.32
Other greeting cards	1.7	0.9	1.1	0.29	0.23	0.23
Invitations	0.7	0.4	0.4	0.12	0.09	0.09
Letter	2.7	0.7	0.7	0.46	0.17	0.16
Announcements	0.2	0.1	0.1	0.03	0.02	0.02
Package	0.1	0.0	0.1	0.01	0.01	0.01
Other personal	0.5	0.2	0.2	0.09	0.04	0.04
Total Personal	9.1	3.8	4.0	1.55	0.94	0.87
Business or Nonfederal Government:
Advertising Only	5.2	5.5	5.0	0.89	1.36	1.09
Notice of order	1.4	1.9	1.9	0.23	0.47	0.42
Bill/invoice/premium 1	14.7	12.4	13.4	2.52	3.07	2.92
Financial statement	5.0	4.4	5.0	0.87	1.08	1.09
Payment	1.9	0.9	1.0	0.32	0.22	0.23
Rebate	0.1	0.1	0.1	0.01	0.03	0.03
Greeting card	0.3	0.3	0.3	0.05	0.07	0.06
Invitation or announcement	1.5	1.9	1.5	0.26	0.48	0.32
CD/DVD/Video game	N/A	0.5	0.7	N/A	0.13	0.15
Receipts for direct deposit	0.0	0.1	0.1	0.01	0.02	0.01
Sweepstakes	0.1	0.0	0.0	0.01	0.00	0.00
Insurance policy 2	0.2	0.9	0.7	0.03	0.22	0.16
Tax forms	0.0	0.4	0.5	0.01	0.10	0.10
Other business or government	6.7	0.7	1.1	1.14	0.18	0.25
Packages	0.1	0.2	0.1	0.02	0.05	0.03
Total Business or Government	37.2	30.2	31.5	6.37	7.46	6.86
Social/Charitable/Political/Nonprofit:
Announcement/meeting	1.3	1.1	1.0	0.22	0.27	0.23
Request for donation	0.4	0.5	0.5	0.07	0.12	0.10
Confirmation of donation	0.2	0.2	0.2	0.03	0.05	0.05
Bill/invoice/premium	0.3	0.1	0.1	0.04	0.03	0.03
Educational acceptances	0.1	0.0	0.0	0.02	0.00	0.00
Other social/charitable/political/nonprofit	1.2	0.5	0.5	0.20	0.11	0.11
Total Social/Charitable/Political/Nonprofit	3.5	2.4	2.4	0.58	0.59	0.51
Don't know/No answer	0.6	2.0	1.9	0.11	0.49	0.42
Total Mail Received by Households	50.4	38.4	39.8	8.61	9.49	8.67

1 Includes credit card statement/bill.

2Estimates for 2008 and 2009 include Insurance Related Mail.

Note: Totals may not sum due to rounding.

Table A2-2

First-Class Mail Received -- Content by Quarter

(Pieces Per Household Per Week)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Quarter	Total Personal in 1987	Total Personal in 2008	Total Personal 2009	Total Business or Nonfederal Government1 in 1987	Total Business or Nonfederal Government1 in 2008	Total Business or Nonfederal Government1 in 2009


Quarter One	2.42	1.95	1.62	6.49	7.24	6.92
Quarter Two	1.56	0.67	0.62	6.38	7.81	7.11
Quarter Three	1.16	0.64	0.69	6.56	7.03	6.35
Quarter Four H>	1.04	0.52	0.54	6.00	6.59	6.12

1 Includes credit card statement/bill.

Table A2-3

Use of First-Class Advertising-Only Mail -- by Industry

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Percent of First-Class "Advertising Only" in 1987	Percent of First-Class "Advertising Only" in 2008	Percent of First-Class "Advertising Only" in 2009	Percent of Total First Class Mail in 1987	Percent of Total First Class Mail in 2008




Financial:
Credit Card	7.0	10.0	7.1	0.4	1.4
Bank	7.0	8.6	5.7	0.4	1.2
Securities	5.4	1.5	1.4	0.3	0.2
Money Market	0.2	0.2	0.2	0.0	0.0
Insurance	7.8	7.8	7.7	0.4	1.1
Mortgage	3.7	5.0	4.6	0.2	0.7
Other Financial	1.1	1.4	0.5	0.1	0.2
Total Financial	32.2	34.6	27.4	1.7	5.0
Merchants:
Supermarkets	0.0	0.9	1.3	0.0	0.1
Department Store	7.0	4.8	3.8	0.4	0.7
Mail Order	8.5	3.6	3.3	0.4	0.5
Other Store	9.3	10.8	11.6	0.5	1.6
Publisher	10.8	3.6	3.3	0.6	0.5
Land Promotion	3.8	0.7	0.3	0.2	0.1
Online Auction	N/A	0.1	0.2	N/A	0.0
Restaurant	0.2	0.4	0.6	0.0	0.1
Consumer packaged goods/manufacturers	1.0	4.3	4.4	0.1	0.6
Auto dealers	2.2	3.7	3.4	0.1	0.5
Service stations	0.1	1.6	2.7	0.0	0.2
Other Merchants	3.2	2.5	3.1	0.2	0.4
Total Merchants	46.1	37.0	38.0	2.4	5.3
Services:
Telephone	1.9	2.3	3.1	0.1	0.3
Other utility	0.7	0.8	1.1	0.0	0.1
Medical	1.7	3.9	6.1	0.1	0.6
Other professional	1.7	2.1	1.9	0.1	0.3
Leisure service	7.7	7.9	9.0	0.4	1.1
Cable TV	0.8	0.8	1.7	0.0	0.1
Computer	0.6	0.4	0.5	0.0	0.1
Craftsman	0.1	0.8	1.9	0.0	0.1
Netflix and Blockbuster	N/A	0.0	0.1	N/A	0.0
Other Services	2.9	4.6	5.4	0.1	0.7
Total Services	17.5	23.7	30.7	0.9	3.4
Federal government	N/A	1.8	1.7	N/A	0.3
Nonfederal government	1.0	0.5	0.7	0.0	0.1
Social/Charitable/Political/Nonprofit	0.0	0.2	0.0	0.0	0.0
Don't Know/No Answer	3.2	2.1	0.4	0.2	0.3
Total Advertising-Only Mail Received by Households	100.0	100.0	98.8	5.2	14.4

Note: Totals may not sum due to rounding.

Table A2-3

Use of First-Class Advertising-Only Mail -- by Industry

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data) Cont.

Industry	Percent of Total First Class Mail in 2009	Pieces Per Household Per Week in 1987	Pieces Per Household Per Week in 2008	Pieces Per Household Per Week in 2009
Financial:
Credit Card	0.9	0.1	0.1	0.1
Bank	0.7	0.1	0.1	0.1
Securities	0.2	0.0	0.0	0.0
Money Market	0.0	0.0	0.0	0.0
Insurance	1.0	0.1	0.1	0.1
Mortgage	0.6	0.0	0.1	0.1
Other Financial	0.1	0.0	0.0	0.0
Total Financial	3.4	0.3	0.5	0.3
Merchants:
Supermarkets	0.2	0.0	0.0	0.0
Department Store	0.5	0.1	0.1	0.0
Mail Order	0.4	0.1	0.0	0.0
Other Store	1.4	0.1	0.1	0.1
Publisher	0.4	0.1	0.0	0.0
Land Promotion	0.0	0.0	0.0	0.0
Online Auction	0.0	N/A	0.0	0.0
Restaurant	0.1	0.0	0.0	0.0
Consumer packaged goods/manufacturers	0.5	0.0	0.1	0.0
Auto	0.4	0.0	0.1	0.0
Service stations	0.3	0.0	0.0	0.0
Other Merchants	0.4	0.0	0.0	0.0
Total HMerchants	4.8	0.4	0.5	0.4
Services:
Telephone	0.4	0.0	0.0	0.0
Other utility	0.1	0.0	0.0	0.0
Medical	0.8	0.0	0.1	0.1
Other professional	0.2	0.0	0.0	0.0
Leisure service	1.1	0.1	0.1	0.1
Cable TV	0.2	0.0	0.0	0.0
Computer	0.1	0.0	0.0	0.0
Craftsman	0.2	0.0	0.0	0.0
Netflix and Blockbuster	0.0	N/A	0.0	0.0
Other Services	0.7	0.0	0.1	0.1
Total Services	3.8	0.2	0.3	0.3
Federal government	0.2	N/A	0.0	0.0
Nonfederal government	0.1	0.0	0.0	0.0
Social/Charitable/Political/Nonprofit	0.0	0.0	0.0	0.0
Don't Know/No Answer	0.1	0.0	0.0	0.0
Total Advertising-Only Mail Received by Households	12.4	0.9	1.4	1.1

Note: Totals may not sum due to rounding.

Table A2-4

Percentage of First-Class Mail Containing Advertising1 by Household Income

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Income	First-Class Mail in 1987	First-Class Mail in 2008	First-Class Mail in 2009
Income	First-Class Mail in 1987	First-Class Mail in 2008	First-Class Mail in 2009
< $7K	18.6	33.5	20.1
$7K - $9.9K	21.1	27.0	20.9
$10K - $14.9K	25.5	23.9	24.2
$15K	23.4	23.1	23.9
$20K - $24.9K	24.3	28.5	23.3
$25K - $29.9K	25.5	28.8	24.5
$30K - $34.9K	27.0	28.8	24.5
$35K - $49.9K	29.5	27.8	29.0
$50K - $64.9K	29.4	28.3	26.1
$65K - $79.9K	29.9	28.8	28.5
$80K - $99.9K	33.3	28.6	27.0
$100K+	31.6	31.0	28.9

1 Includes advertising only, advertising enclosed, and business invitations/announcements.

Table A2-5

First-Class Mail Usage of Reply Envelopes -- by Industry

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	BRM 1987	BRM 2008	BRM 2009	CRM 1987	CRM 2008	CRM 2009	Total Reply Mail 1987	Total Reply Mail 2008	Total Reply Mail 2009
Industry	BRM 1987	BRM 2008	BRM 2009	CRM 1987	CRM 2008	CRM 2009	Total Reply Mail 1987	Total Reply Mail 2008	Total Reply Mail 2009
Financial:
Credit Card	12.2	16.3	9.4	14.0	19.3	26.0	13.7	18.6	22.8
Bank	10.5	7.6	6.4	5.5	7.2	6.6	6.8	7.3	6.5
Securities	9.5	4.2	3.8	1.4	1.2	0.9	3.1	1.8	1.5
Money Market	1.1	0.5	0.5	0.2	0.2	0.2	0.4	0.3	0.2
Insurance	13.0	9.7	8.5	9.5	8.6	8.7	10.3	8.8	8.6
Mortgage	1.6	0.8	1.4	0.4	1.9	2.1	0.6	1.7	2.0
Other Financial	1.4	0.6	0.6	0.4	0.5	0.2	0.6	0.5	0.3
Total Financial	49.3	39.8	30.6	31.4	38.8	44.7	35.0	39.0	42.0
Merchants:
Supermarkets	0.0	0.1	0.0	0.0	0.1	0.1	0.0	0.1	0.1
Department Store	3.7	1.4	0.7	9.4	5.6	1.1	8.1	4.7	1.0
Mail Order	4.6	1.9	1.2	2.3	1.2	1.1	2.6	1.4	1.1
Other Store	1.2	1.2	0.4	1.8	2.2	0.7	1.6	2.0	0.7
Publisher	8.2	3.6	4.4	6.8	2.7	2.4	7.0	2.9	2.8
Land Promotion	0.5	0.3	0.0	0.1	0.0	0.0	0.2	0.1	0.0
Online auction	N/A	0.2	0.0	N/A	0.0	0.1	N/A	0.1	0.1
Restaurant	0.1	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Consumer packaged goods/manufacturers	0.7	1.5	1.4	0.1	0.9	0.2	0.2	1.0	0.5
Auto dealers	0.3	0.4	0.1	0.0	0.1	0.1	0.1	0.1	0.1
Service stations	0.0	0.2	0.1	0.0	0.1	0.0	0.0	0.1	0.1
Other Merchants	0.8	0.7	0.7	0.7	0.3	0.6	0.7	0.4	0.6
Total Merchants	21.1	11.4	9.0	21.2	13.2	6.4	21.2	12.8	6.9
Services:
Telephone	3.6	2.5	2.9	11.8	11.2	10.6	10.3	9.3	9.1
Other utility	3.1	3.8	3.6	14.4	12.8	13.2	12.1	10.9	11.4
Medical	3.8	4.4	5.8	8.6	8.5	9.8	7.6	7.6	9.1
Other professional	1.0	0.8	0.6	0.4	0.5	0.6	0.6	0.6	0.6
Leisure service	1.6	1.0	1.2	0.7	0.4	0.4	0.9	0.5	0.5
Cable TV	0.5	1.1	0.9	3.5	4.7	4.9	2.9	4.0	4.1
Computer	0.1	0.2	0.1	0.0	0.4	0.3	0.0	0.3	0.2
Craftsman	0.1	0.1	0.3	0.1	0.1	0.1	0.1	0.1	0.1
Netflix and Blockbuster	N/A	17.0	24.9	N/A	0.1	0.0	N/A	3.6	4.9
Other services	1.8	3.2	2.9	1.0	1.3	1.4	1.2	1.7	1.7
Total Services	15.6	34.2	43.2	40.5	39.8	41.2	35.5	38.6	41.6
Federal government	N/A	2.3	3.0	N/A	0.7	1.0	N/A	1.0	1.4
Nonfederal government	10.0	2.2	3.9	2.1	2.9	2.3	2.2	2.8	2.6
Social/Charitable/Political/Nonprofit	2.6	9.9	10.1	3.6	4.5	4.1	5.0	5.6	5.3
Don't know/No answer	1.4	0.2	0.3	1.2	0.1	0.1	1.2	0.1	0.2
Total Nonhousehold Mail Received	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Pieces per household per week	0.5	0.6	0.5	2.1	2.4	2.3	2.7	3.1	2.8

Note: Totals may not sum to 100 due to rounding.

Table A2-6

First-Class Mail -- Enclosure of Reply Envelopes -- by Content

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	BRM 1987	BRM 2008	BRM 2009	CRM 1987	CRM 2008	CRM 2009	Total Reply Mail 1987	Total Reply Mail 2008	Total Reply Mail 2009
Industry	BRM 1987	BRM 2008	BRM 2009	CRM 1987	CRM 2008	CRM 2009	Total Reply Mail 1987	Total Reply Mail 2008	Total Reply Mail 2009
Business or Nonfederal Government:
Advertising Only	33.7	25.7	15.0	5.2	2.9	2.5	11.0	7.7	4.9
Notice of Order	3.0	3.6	2.4	1.6	1.2	0.9	2.0	1.7	1.1
Bill/invoice/premium 1	19.0	23.4	25.5	75.3	85.1	86.0	63.2	72.1	74.5
Financial Statement	6.4	6.3	5.8	3.2	2.9	3.0	4.0	3.6	3.5
Payment	1.54	0.2	0.3	0.4	0.3	0.3	0.8	0.3	0.3
Rebate	0.1	0.1	0.0	0.0	0.1	0.1	0.0	0.1	0.1
Greeting Card	0.6	1.0	0.8	0.1	0.1	0.1	0.2	0.3	0.2
Invitation	4.7	6.6	3.0	0.6	1.2	0.7	1.5	2.3	1.1
CD/DVD/Video Game	N/A	18.9	27.3	N/A	0.1	0.0	N/A	4.0	5.2
Other business or nonfederal government	20.9	4.6	6.6	10.0	1.7	1.9	12.2	2.3	2.8
Total Business or Nonfederal Government	89.9	90.3	86.6	96.4	95.6	95.5	95.1	94.5	93.8
Social/Charitable/Political/Nonprofit
Announcement/meeting	1.8	1.7	2.7	0.5	0.8	0.7	0.9	1.0	1.1
Request for donation	4.4	5.7	4.9	1.2	2.4	2.1	1.8	3.1	2.6
Confirmation of donation	0.5	0.7	1.0	0.2	0.5	0.4	0.3	0.5	0.5
Bill/invoice/premium	0.4	0.3	0.1	0.9	0.5	0.5	0.8	0.4	0.5
Other social/charitable/political/nonprofit	3.2	1.4	1.4	0.8	0.2	0.4	1.3	0.5	0.5
Total Social/Charitable/Political/Nonprofit	10.2	9.7	10.0	3.6	4.4	4.1	4.9	5.5	5.2
Total Received by Households	100.0	100.0	96.6	100.0	100.0	99.6	100.0	100.0	99.0
Pieces Per Household Per Week	0.5	0.6	0.5	2.1	2.4	2.3	2.7	3.1	2.8

1 Includes credit card statement/bill.

Note: Totals may not sum due to rounding.

Table A2-7

First-Class Mail -- Industry Usage of Reply Envelopes

(Percentage of Pieces From Each Industry That Contain Reply Mail)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Business Reply 1987	Business Reply 2008	Business Reply 2009	Courtesy Reply 1987	Courtesy Reply 2008	Courtesy Reply 2009


Financial:
Credit Card	13.0	13.6	5.5	59.2	60.1	63.0
Bank	5.3	4.6	3.3	11.1	16.3	14.0
Securities	18.2	7.8	6.0	10.4	8.5	6.0
Money Market	24.2	9.3	6.2	15.2	11.8	10.6
Insurance	10.2	6.9	5.3	29.6	22.8	22.4
Mortgage	8.9	3.1	4.8	9.0	28.0	30.5
Total Financial	9.7	7.6	4.8	24.4	27.8	29.1
Merchants:
Supermarkets	N/A	4.2	1.0	N/A	16.3	6.4
Department Store	5.4	3.7	4.7	54.4	55.8	30.3
Mail Order	15.1	13.1	8.1	30.4	31.9	31.5
Other Store	3.0	3.1	1.1	18.4	21.3	9.2
Publisher	15.1	17.2	19.7	44.4	49.3	45.0
Land Promotion	6.2	11.5	0.0	5.7	5.3	8.5
Online auction	N/A	19.7	0.7	N/A	8.5	16.3
Restaurant	12.3	0.0	0.0	0.0	1.5	0.0
Consumer packaged goods/manufacturers	8.8	7.1	6.9	5.0	15.7	4.9
Auto dealers	3.5	4.0	1.2	2.6	2.4	2.4
Service stations	0.7	3.5	1.6	11.6	9.5	2.8
Total Merchants	8.8	6.6	5.7	35.2	30.6	19.6
Services:
Telephone	5.1	4.0	4.3	67.7	67.2	64.6
Other utility	3.3	5.1	4.2	60.0	64.3	63.8
Medical	4.3	5.0	5.0	38.2	36.0	35.6
Other professional	6.0	4.0	2.5	10.9	10.1	10.4
Leisure service	5.8	4.3	4.3	9.7	5.7	5.9
Cable TV	2.2	4.4	2.9	63.3	69.0	64.0
Computer	4.0	5.4	3.0	6.6	40.8	32.1
Craftsman	2.7	3.3	5.0	14.2	7.5	5.4
Netflix and Blockbuster	N/A	94.4	94.8	N/A	1.1	0.5
Total Services	4.4	9.8	10.2	45.9	42.7	40.3
Federal government	N/A	6.4	7.6	N/A	7.4	10.6
Nonfederal government	4.2	4.5	6.3	13.3	22.6	15.7
Social/Charitable/Political/Nonprofit	9.1	10.7	10.1	13.0	18.1	17.0
Total Nonhousehold Mail Received	7.7	8.1	7.0	30.5	30.5	28.8
Pieces per household per week	0.5	0.6	0.5	2.1	2.4	2.3

Continues below

Note: Percents are row percentages within each Industry classification.

Table A2-7

First-Class Mail -- Industry Usage of Reply Envelopes

(Percentage of Pieces From Each Industry That Contain Reply Mail)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data) Cont.

Industry	No Reply Mail 1987	No Reply Mail 2008	No Reply Mail 2009	Don't Know/ No Answer 1987	Don't Know/ No Answer 2008	Don't Know/ No Answer 2009
Financial:
Credit Card	20.9	24.2	26.9	7.0	2.1	4.7
Bank	75.3	77.5	77.7	8.3	1.7	5.0
Securities	64.8	82.5	83.2	6.7	1.2	4.8
Money Market	54.4	77.9	78.8	6.2	1.0	4.3
Insurance	50.6	66.1	65.6	9.5	4.2	6.8
Mortgage	72.6	67.1	62.5	9.6	1.8	2.2
Total Financial	57.6	62.2	60.9	8.2	2.4	5.2
Merchants:
Supermarkets	N/A	78.3	89.9	N/A	1.2	2.7
Department Store	33.4	36.1	59.5	6.9	4.4	5.5
Mail Order	46.8	52.0	53.2	7.7	3.0	7.2
Other Store	73.1	73.0	87.2	5.5	2.6	2.5
Publisher	32.2	31.5	29.4	8.2	1.9	5.9
Land Promotion	78.0	80.6	91.5	10.2	2.6	0.0
Online auction	N/A	60.5	75.3	N/A	11.3	7.6
Restaurant	74.8	95.7	96.8	12.9	2.8	3.2
Consumer packaged goods/manufacturers	67.0	74.8	83.5	19.3	2.4	4.7
Auto dealers	86.9	91.6	93.2	7.0	1.9	3.3
Service stations	84.2	86.3	93.8	3.6	0.7	1.7
Total Merchants	47.8	59.5	70.1	8.1	3.3	4.6
Services:
Telephone	17.1	23.9	24.9	10.0	4.9	6.2
Other utility	28.7	27.0	27.4	8.0	3.6	4.6
Medical	49.6	56.5	54.3	8.0	2.5	5.1
Other professional	72.3	81.8	80.6	10.8	4.1	6.5
Leisure service	75.0	86.0	84.8	9.5	4.0	5.0
Cable TV	24.8	22.8	28.9	9.7	3.8	4.2
Computer	80.1	52.8	58.7	9.3	1.0	6.2
Craftsman	66.4	87.6	85.5	16.7	1.5	4.1
Netflix and Blockbuster	N/A	3.6	3.0	N/A	0.9	1.7
Total Services	40.5	44.2	44.5	9.2	3.2	5.0
Federal government	N/A	84.7	75.2	N/A	1.5	6.6
Nonfederal government	74.9	71.3	71.4	7.6	1.7	6.6
Social/Charitable/Political/Nonprofit	64.3	65.0	64.5	13.7	6.2	8.4
Total Nonhousehold Mail Received	52.3	57.9	57.5	9.6	3.5	6.7
Pieces per household per week	3.6	4.6	4.5	0.7	0.3	0.5

Note: Percents are row percentages within each Industry classification.

Table A2-8

First-Class Mail -- Industry Mail to Households

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Percent of Non-Household Mail Received by Household 1987	Percent of Non-Household Mail Received by Households 2008	Percent of Non-Household Mail Received by Households 2009	Pieces Per Household Per Week 1987	Pieces Per Household Per Week 2008	Pieces Per Household Per Week 2009


Financial:
Credit Card	2.9	3.4	4.6	0.50	0.78	0.94
Bank	6.2	4.7	5.2	1.06	1.08	1.06
Securities	1.6	1.5	1.7	0.28	0.34	0.35
Money Market	0.1	0.2	0.2	0.02	0.04	0.04
Insurance	3.9	4.0	4.3	0.68	0.92	0.88
Mortgage	0.6	0.7	0.8	0.10	0.17	0.16
Other financial	0.5	0.3	0.3	0.08	0.08	0.05
Total Financial	15.8	14.7	17.0	2.72	3.41	3.48
Merchants:
Supermarkets	0.0	0.1	0.1	0.00	0.02	0.02
Department Store	2.1	1.1	0.4	0.37	0.25	0.08
Mail Order	0.9	0.4	0.4	0.16	0.09	0.08
Other Store	1.2	1.1	0.9	0.21	0.25	0.18
Publisher	1.9	0.6	0.6	0.33	0.13	0.12
Land Promotion	0.3	0.1	0.0	0.05	0.02	0.01
Online auction	N/A	0.0	0.1	N/A	0.01	0.01
Restaurant	0.0	0.0	0.0	0.00	0.01	0.01
Consumer packaged goods/manufacturers	0.3	0.6	0.5	0.04	0.13	0.11
Auto dealers	0.2	0.3	0.2	0.04	0.06	0.05
Service stations	0.0	0.1	0.2	0.00	0.03	0.03
Other Merchants	0.5	0.6	0.7	0.08	0.14	0.15
Total Merchants	7.4	4.9	4.2	1.28	1.14	0.86
Services:
Telephone	2.2	1.7	1.8	0.37	0.41	0.37
Other utility	3.0	2.1	2.3	0.51	0.48	0.47
Medical	2.8	2.5	3.1	0.47	0.57	0.63
Other professional	0.5	0.5	0.6	0.09	0.12	0.12
Leisure service	0.9	0.7	0.7	0.15	0.16	0.15
Cable TV	0.7	0.7	0.8	0.12	0.17	0.17
Computer	0.1	0.1	0.1	0.01	0.02	0.02
Craftsman	0.1	0.1	0.1	0.01	0.02	0.03
Netflix and Blockbuster	N/A	0.5	0.7	N/A	0.12	0.14
Other Services	0.8	0.8	0.9	0.14	0.18	0.18
Total	11.1	9.7	11.2	1.87	2.25	2.28
Federal government	N/A	1.0	1.1	N/A	0.23	0.22
Nonfederal government	2.0	1.4	1.6	0.34	0.32	0.34
Social/Charitable/Political/Nonprofit	3.4	2.6	2.7	0.59	0.61	0.55
Don't Know/No Answer	0.9	0.2	0.6	0.14	0.06	0.13
Total Industry Mail to Households	40.6	34.5	38.4	6.94	8.01	7.85

Note: Pieces per Household per Week totals do not match those in Table A2-1 due to the exclusion of Personal Mail, Packages, and Mail Pieces for which no response was given to Mail Type.

Totals may not sum due to rounding.

Table A2-9

First-Class Mail -- Bills and Statements

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Bills 1 Percent of Total First-Class 1987	Bills 1Percent of Total First-Class 2008	Bills 1 Percent of Total First-Class 2009	Bills 1 Pieces Per Household per Week 1987	Bills 1 Pieces Per Household per Week 2008	Bills 1 Pieces Per Household per Week 2009





Financial:
Credit Card	1.8	6.3	8.8	0.3	0.6	0.8
Bank	1.0	2.1	2.1	0.2	0.2	0.2
Securities	0.1	0.1	0.1	0.0	0.0	0.0
Money Market	0.0	0.0	0.0	0.0	0.0	0.0
Insurance	1.6	4.1	4.2	0.3	0.4	0.4
Mortgage	0.1	0.6	0.7	0.0	0.1	0.1
Other	0.1	0.1	0.1	0.0	0.0	0.0
Total Financial	4.7	13.4	16.0	0.8	1.3	1.4
Merchants:
Supermarkets	0.0	0.0	0.0	0.0	0.0	0.0
Department Store	1.3	1.7	0.3	0.2	0.2	0.0
Mail Order	0.2	0.3	0.2	0.0	0.0	0.0
Other Store	0.4	0.8	0.3	0.1	0.1	0.0
Publisher	0.9	0.7	0.7	0.2	0.1	0.1
Land Promotion	0.0	0.0	0.0	0.0	0.0	0.0
Online Auction	N/A	0.0	0.0	N/A	0.0	0.0
Restaurant	0.0	0.0	0.0	0.0	0.0	0.0
Consumer packaged goods/manufacturers	0.0	0.3	0.1	0.0	0.0	0.0
Auto dealers	0.0	0.0	0.0	0.0	0.0	0.0
Service stations	0.0	0.0	0.0	0.0	0.0	0.0
Other Merchants	0.1	0.1	0.2	0.0	0.0	0.0
Total Merchants	2.9	4.0	1.9	0.5	0.4	0.2
Services:
Telephone	1.6	3.6	3.4	0.3	0.3	0.3
Other utility	2.4	4.7	4.9	0.4	0.4	0.4
Medical	1.7	3.2	3.7	0.3	0.3	0.3
Other professional	0.1	0.3	0.3	0.0	0.0	0.0
Leisure service	0.1	0.1	0.1	0.0	0.0	0.0
Cable TV	0.5	1.5	1.6	0.1	0.1	0.1
Computer	0.0	0.1	0.1	0.0	0.0	0.0
Craftsman	0.0	0.1	0.1	0.0	0.0	0.0
Netflix and Blockbuster	N/A	0.0	0.0	N/A	0.0	0.0
Other Services	0.2	0.6	0.5	0.0	0.1	0.0
Total Services	6.7	14.2	14.7	1.2	1.3	1.3
Federal government	N/A	0.2	0.2	N/A	0.0	0.0
Nonfederal government	0.3	0.7	0.6	0.1	0.1	0.1
Social/Charitable/Political/Nonprofit	0.2	0.0	0.0	0.0	0.0	0.0
Don't Know/No Answer	0.2	0.0	0.1	0.0	0.0	0.0
Total Bills or Statements Received by	14.9	32.4	33.5	2.6	3.1	2.9
Households	14.9	32.4	33.5	2.6	3.1	2.9

Continues below

1 Includes credit card statement/bill.

Note: Totals may not sum due to rounding.

Table A2-9

First-Class Mail -- Bills and Statements

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data) cont.

Industry	Statements Percent of Total First-Class 1987	Statements Percent of Total First-Class 2008	Statements Percent of Total First-Class 2009	Statements Pieces Per Household per Week 1987	Statements Pieces Per Household per Week 2008	Statements Pieces Per Household per Week 2009





Financial:
Credit Card	0.1	N/A	N/A	0.0	N/A	N/A
Bank	3.2	6.5	7.2	0.6	0.6	0.6
Securities	0.7	2.5	2.6	0.1	0.2	0.2
Money Market	0.1	0.3	0.3	0.0	0.0	0.0
Insurance	0.3	0.8	0.9	0.1	0.1	0.1
Mortgage	0.0	0.1	0.1	0.0	0.0	0.0
Other Financial	0.1	0.2	0.2	0.0	0.0	0.0
Total Financial	4.5	10.5	11.4	0.8	1.0	1.0
Merchants:
Supermarkets	0.0	0.0	0.0	0.0	0.0	0.0
Department Store	0.0	0.0	0.0	0.0	0.0	0.0
Mail Order	0.0	0.0	0.0	0.0	0.0	0.0
Other Store	0.0	0.0	0.0	0.0	0.0	0.0
Publisher	0.0	0.0	0.0	0.0	0.0	0.0
Land Promotion	0.0	0.0	0.0	0.0	0.0	0.0
Online Auction	N/A	0.0	0.0	N/A	0.0	0.0
Restaurant	0.0	0.0	0.0	0.0	0.0	0.0
Consumer packaged goods/manufacturers	0.0	0.0	0.0	0.0	0.0	0.0
Auto dealers	0.0	0.0	0.0	0.0	0.0	0.0
Service stations	0.0	0.0	0.0	0.0	0.0	0.0
Other Merchants	0.0	0.1	0.1	0.0	0.0	0.0
Total Merchants	0.1	0.2	0.2	0.0	0.0	0.0
Services:
Telephone	0.0	0.0	0.0	0.0	0.0	0.0
Other utility	0.0	0.0	0.0	0.0	0.0	0.0
Medical	0.1	0.1	0.1	0.0	0.0	0.0
Other professional	0.0	0.1	0.1	0.0	0.0	0.0
Leisure service	0.0	0.0	0.0	0.0	0.0	0.0
Cable TV	0.0	0.0	0.0	0.0	0.0	0.0
Computer	0.0	0.0	0.0	0.0	0.0	0.0
Craftsman	0.0	0.0	0.0	0.0	0.0	0.0
Netflix and Blockbuster	N/A	0.0	0.0	N/A	0.0	0.0
Other Services	0.0	0.0	0.0	0.0	0.0	0.0
Total	0.2	0.3	0.3	0.0	0.0	0.0
Federal government	N/A	0.3	0.3	N/A	0.0	0.0
Nonfederal government	0.1	0.2	0.2	0.0	0.0	0.0
Social/Charitable/Political/Nonprofit	0.0	0.0	0.0	0.0	0.0	0.0
Don't Know/No Answer	0.1	0.0	0.0	0.0	0.0	0.0
Total Bills or Statements Received by Households	5.0	11.4	12.5	0.9	1.1	1.1
Total Bills or Statements Received by Households	5.0	11.4	12.5	0.9	1.1	1.1

1 Includes credit card statement/bill.

Note: Totals may not sum due to rounding.

Table A2-10

Use of First-Class Business Invitations/Announcements Mail -- by Industry

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Percent of First-Class Business Invitations and Announcements 1987	Percent of First-Class Business Invitations and Announcements 2008	Percent of First-Class Business Invitations and Announcements 2009	Percent of Total First Class Mail 1987






Financial:
Credit Card	3.6	3.1	4.6	0.1
Bank	8.9	7.8	10.7	0.1
Securities	5.3	5.0	6.5	0.1
Money Market	0.1	0.6	0.1	0.0
Insurance	7.4	7.7	8.0	0.1
Mortgage	2.5	2.2	2.6	0.0
Other financial	1.7	1.7	1.3	0.0
Total Financial	29.5	28.2	33.9	0.5
Merchants:
Supermarkets	0.0	0.2	0.1	0.0
Department Store	2.8	0.8	1.1	0.0
Mail Order	1.0	1.2	0.6	0.0
Other Store	4.6	0.7	1.7	0.1
Publisher	3.6	1.0	0.9	0.1
Land Promotion	0.9	0.4	0.2	0.0
Online auction	N/A	0.1	0.3	N/A
Restaurant	0.2	0.1	0.2	0.0
Consumer packaged goods/manufacturers	2.3	2.6	2.6	0.0
Auto dealers	0.6	0.8	0.6	0.0
Service stations	0.3	0.2	0.3	0.0
Other Merchants	4.1	3.2	5.5	0.1
Total Merchants	20.4	11.2	14.1	0.3
Services:
Telephone	2.6	2.2	1.5	0.0
Other utility	1.6	2.2	2.1	0.0
Medical	11.0	15.1	16.3	0.2
Other professional	5.2	6.3	5.2	0.1
Leisure service	9.9	2.5	3.7	0.2
Cable TV	0.3	0.5	1.7	0.0
Computer	0.9	0.1	0.1	0.0
Craftsman	0.5	0.3	0.3	0.0
Netflix and Blockbuster	N/A	0.0	0.0	N/A
Other Services	4.9	4.5	6.1	0.1
Total Services	36.9	33.8	37.0	0.6
Federal government	N/A	10.7	6.6	N/A
Nonfederal government	9.7	14.7	8.1	0.2
Social/Charitable/Political/Nonprofit	0.0	0.5	0.0	0.0
Don't Know/No Answer	3.5	0.9	0.3	0.1
Total Business Invitations/Announcements Mail Received by Households	100.0	100.0	100.0	1.5

Continues below

Cont.

Industry	Percent of Total First Class Mail 2008	Percent of Total First Class Mail 2009	Pieces Per Household Per Week 1987	Pieces Per Household Per Week 2008	Pieces Per Household Per Week 2009
Financial:
Credit Card	0.2	0.2	0.0	0.0	0.0
Bank	0.4	0.4	0.0	0.0	0.0
Securities	0.3	0.2	0.0	0.0	0.0
Money Market	0.0	0.0	0.0	0.0	0.0
Insurance	0.4	0.3	0.0	0.0	0.0
Mortgage	0.1	0.1	0.0	0.0	0.0
Other financial	0.1	0.0	0.0	0.0	0.0
Total Financial	1.4	1.2	0.1	0.1	0.1
Merchants:
Supermarkets	0.0	0.0	0.0	0.0	0.0
Department Store	0.0	0.0	0.0	0.0	0.0
Mail Order	0.1	0.0	0.0	0.0	0.0
Other Store	0.0	0.1	0.0	0.0	0.0
Publisher	0.0	0.0	0.0	0.0	0.0
Land Promotion	0.0	0.0	0.0	0.0	0.0
Online auction	0.0	0.0	N/A	0.0	0.0
Restaurant	0.0	0.0	0.0	0.0	0.0
Consumer packaged goods/manufacturers	0.1	0.1	0.0	0.0	0.0
Auto dealers	0.0	0.0	0.0	0.0	0.0
Service stations	0.0	0.0	0.0	0.0	0.0
Other Merchants	0.2	0.2	0.0	0.0	0.0
Total Merchants	0.6	0.5	0.1	0.1	0.0
Services:
Telephone	0.1	0.1	0.0	0.0	0.0
Other utility	0.1	0.1	0.0	0.0	0.0
Medical	0.8	0.6	0.0	0.1	0.1
Other professional	0.3	0.2	0.0	0.0	0.0
Leisure service	0.1	0.1	0.0	0.0	0.0
Cable TV	0.0	0.1	0.0	0.0	0.0
Computer	0.0	0.0	0.0	0.0	0.0
Craftsman	0.0	0.0	0.0	0.0	0.0
Netflix	0.0	0.0	N/A	0.0	0.0
Other Services	0.2	0.2	0.0	0.0	0.0
Total Services	1.7	1.3	0.1	0.2	0.1
Federal government	0.5	0.2	N/A	0.1	0.0
Nonfederal government	0.7	0.3	0.0	0.1	0.0
Social/Charitable/Political/Nonprofit	0.0	0.0	0.0	0.0	0.0
Don't Know/No Answer	0.0	0.0	0.0	0.0	0.0
Total Business Invitations/Announcements Mail Received by Households	4.5	3.4	0.3	0.4	0.3

Note: Totals may not sum due to rounding.

Table A2-11

Use of First-Class Advertising-Enclosed Mail1-- by Industry

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Industry Breakdown of First-Class Household Mail That is "Advertising Enclosed" 1987	Industry Breakdown of First-Class Household Mail That is "Advertising Enclosed" 2008	Industry Breakdown of First-Class Household Mail That is "Advertising Enclosed" 2009	Percent of Total First Class Mail 1987	Percent of Total First Class Mail 2008





Financial:
Credit Card	18.3	19.3	25.1	1.3	1.7
Bank	11.7	11.2	11.0	0.8	1.0
Securities	4.2	1.9	2.2	0.3	0.2
Money Market	0.8	0.3	0.2	0.0	0.0
Insurance	4.2	4.1	4.8	0.3	0.4
Mortgage	0.8	1.1	1.3	0.0	0.1
Other Financial	5.8	0.5	0.2	0.0	0.0
Total Financial	40.0	38.4	44.8	2.8	3.4
Merchants:
Supermarkets	0.0	0.2	0.1	0.0	0.0
Department Store	14.2	7.4	1.3	1.0	0.7
Mail Order	2.5	1.0	0.6	0.2	0.1
Other Store	2.5	2.1	1.0	0.2	0.2
Publisher	5.0	1.5	1.3	0.4	0.1
Land Promotion	0.0	0.1	0.1	0.0	0.0
Online auction	N/A	0.1	0.0	N/A	0.0
Restaurant	0.0	0.0	0.0	0.0	0.0
Consumer packaged goods/manufacturers	0.0	1.5	0.5	0.0	0.1
Auto dealers	0.0	0.0	0.2	0.0	0.0
Service stations	0.0	0.1	0.1	0.0	0.0
Other Merchants	0.8	0.5	0.3	0.1	0.0
Total Merchants	25.8	14.4	5.5	1.8	1.3
Services:
Telephone	8.3	13.3	12.5	0.6	1.2
Other utility	8.3	9.3	8.6	0.6	0.8
Medical	1.7	1.0	1.2	0.1	0.1
Other professional	1.7	0.4	0.3	0.0	0.0
Leisure service	0.0	0.7	0.7	0.1	0.1
Cable TV	4.2	5.7	6.1	0.3	0.5
Computer	0.0	0.3	0.2	0.0	0.0
Craftsman	0.0	0.1	0.0	0.0	0.0
Netflix and Blockbuster	N/A	5.1	8.2	N/A	0.5
Other Services	0.8	1.2	1.2	0.1	0.1
Total Services	25.0	37.1	39.0	1.7	3.3
Federal government	N/A	0.6	0.9	N/A	0.1
Nonfederal government	0.8	1.2	1.1	0.1	0.1
Social/Charitable/Political/Nonprofit	7.5	8.3	8.4	0.5	0.7
Don't Know/No Answer	0.8	0.1	0.2	0.1	0.0
Total Advertising Enclosed	100.0	100.0	100.0	7.0	8.9
Mail Received by Households	100.0	100.0	100.0	7.0	8.9

Continued below

Cont

Industry	Percent of Total First Class Mail 2009	Pieces Per Household Per Week 1987	Pieces Per Household Per Week 2008	Pieces Per Household Per Week 2009
Financial:
Credit Card	2.3	0.22	0.26	0.32
Bank	1.0	0.14	0.15	0.14
Securities	0.2	0.05	0.03	0.03
Money Market	0.0	0.01	0.00	0.00
Insurance	0.5	0.05	0.06	0.06
Mortgage	0.1	0.01	0.01	0.02
Other Financial	0.0	0.07	0.01	0.00
Total Financial	4.2	0.48	0.52	0.58
Merchants:
Supermarkets	0.0	0.00	0.00	0.00
Department Store	0.1	0.17	0.10	0.02
Mail Order	0.1	0.03	0.01	0.01
Other Store	0.1	0.03	0.03	0.01
Publisher	0.1	0.06	0.02	0.02
Land Promotion	0.0	0.00	0.00	0.00
Online auction	0.0	N/A	0.00	0.00
Restaurant	0.0	0.00	0.00	0.00
Consumer packaged goods/manufacturers	0.0	0.00	0.02	0.01
Auto dealers	0.0	0.00	0.00	0.00
Service stations	0.0	0.00	0.00	0.00
Other Merchants	0.0	0.01	0.01	0.00
Total Merchants	0.5	0.31	0.19	0.07
Services:
Telephone	1.2	0.10	0.18	0.16
Other utility	0.8	0.10	0.13	0.11
Medical	0.1	0.02	0.01	0.02
Other professional	0.0	0.02	0.01	0.00
Leisure service	0.1	0.00	0.01	0.01
Cable TV	0.6	0.05	0.08	0.08
Computer	0.0	0.00	0.00	0.00
Craftsman	0.0	0.00	0.00	0.00
Netflix and Blockbuster	0.8	N/A	0.07	0.11
Other Services	0.1	0.01	0.02	0.02
Total Services	3.6	0.30	0.50	0.50
Federal government	0.1	N/A	0.01	0.01
Nonfederal government	0.1	0.01	0.02	0.01
Social/Charitable/Political/Nonprofit	0.8	0.09	0.11	0.11
Don't Know/No Answer	0.0	0.01	0.00	0.00
Total Advertising Enclosed	9.3	1.20	1.34	1.27
Mail Received by Households	9.3	1.20	1.34	1.27

1 Does not include "Advertising Only" mail.

Note: Totals may not sum due to rounding.

Table A2-12

First-Class Mail Received -- by Number of Financial Accounts and Insurance Policies

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Number of Accounts and Policies	None 1987	None 2008	None 2009	Low (1-5) 1987	Low (1-5) 2008	Low (1-5) 2009
Number of Accounts and Policies	None 1987	None 2008	None 2009	Low (1-5) 1987	Low (1-5) 2008	Low (1-5) 2009
Pieces per household per week	3.2	2.9	3.8	5.6	6.4	6.0

Table continues below

Cont

Number of Accounts and Policies	Medium (6-9) 1987	Medium (6-9) 2008	Medium (6-9) 2009	High (10+) 1987	High (10+) 2008	High (10+) 2009
Pieces per household per week	8.5	9.0	8.1	12.4	11.3	10.7

Table A2-13

First-Class Mail Received -- by Number of Credit Cards

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Number of Credit Cards	Medium (4-7) 1987	Medium (4-7) 2008	Medium (4-7) 2009	High (8+) 1987	High (8+) 2008	High (8+) 2009
Pieces per Household per Week	4.8	5.7	5.3	7.3	7.7	7.5
Pieces per Household per Week	9.9	10.1	9.4	13.2	11.9	11.1

Table A2-14

First-Class Mail Receipt -- Content by Age of Head of Household

(Pieces Per Household Per Week)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Contents	18 - 21 1987	18 - 21 2008	18 - 21 2009	22 - 24 1987	22 - 24 2008	22 - 24 2009
Contents	18 - 21 1987	18 - 21 2008	18 - 21 2009	22 - 24 1987	22 - 24 2008	22 - 24 2009
Personal	1.6	0.2	0.3	0.8	0.4	0.4
Business or Nonfederal Government:
Advertising	0.4	0.4	0.4	0.3	0.8	0.9
Invitation/Announcement	0.1	0.4	0.1	0.1	0.3	0.1
Bill 2	1.5	1.6	1.5	1.8	2.3	1.6
Financial Statement	0.6	0.6	0.4	0.4	0.6	0.5
Other1	0.7	0.9	1.6	1.0	1.3	1.1
Total Business or Nonfederal Government	3.3	3.9	4.0	3.6	5.3	4.1
Social/Charitable/Political/Nonprofit	0.3	0.8	0.2	0.3	0.3	0.2
Total	5.3	5.0	4.6	4.7	6.0	4.7

Table continued below

Cont.

Contents	25 - 34 1987	25 - 34 2008	25 - 34 2009	35 - 44 1987	35 - 44 2008	35 - 44 2009
Personal	1.2	0.8	0.7	1.5	0.9	0.8
Business or Nonfederal Government:
Advertising	0.7	1.1	0.8	1.0	1.5	1.1
Invitation/Announcement	0.2	0.4	0.3	0.3	0.5	0.3
Bill 2	2.6	2.9	2.7	3.0	3.4	3.3
Financial Statement	0.6	0.8	0.7	1.0	1.1	1.0
Other1	1.5	1.4	1.5	1.9	1.9	1.6
Total Business or Nonfederal Government	5.6	6.6	6.1	7.2	8.4	7.4
Social/Charitable/Political/Nonprofit	0.5	0.3	0.3	0.8	0.5	0.6
Total	7.3	7.7	7.1	9.6	9.9	8.8

Contents	45 - 54 1987	45 - 54 2008	45 - 54 2009	55 - 64 1987	55 - 64 2008	55 - 64 2009	65 - 69 1987
Contents	45 - 54 1987	45 - 54 2008	45 - 54 2009	55 - 64 1987	55 - 64 2008	55 - 64 2009	65 - 69 1987
Personal	1.8	0.9	0.9	1.8	1.0	0.8	1.7
Business or Nonfederal Government:
Advertising	1.1	1.5	1.2	1.1	1.6	1.3	1.0
Invitation/Announcement	0.4	0.5	0.3	0.3	0.5	0.4	0.4
Bill 2	3.1	3.3	3.2	2.7	3.5	3.3	2.0
Financial Statement	1.1	1.2	1.3	1.1	1.4	1.4	0.9
Other1	2.1	2.0	1.9	2.0	2.1	2.0	1.8
Total Business or Nonfederal Government	7.8	8.5	8.0	7.2	9.1	8.4	6.1
Social/Charitable/Political/Nonprofit	0.7	0.8	0.6	0.7	0.6	0.5	0.5
Total	10.4	10.1	9.5	9.9	10.7	9.8	8.5

Table continued below

Cont.

Contents	65 - 69 2008	65 - 69 2009	70+ 1987	70 - 74 2008	70 - 74 2009	75+ 2008	75+ 2009
Personal	1.2	1.0	1.9	1.3	1.2	1.3	1.1
Business or Nonfederal Government:
Advertising	1.6	1.3	0.7	1.4	1.1	1.1	0.9
Invitation/Announcement	0.6	0.3	0.2	0.4	0.3	0.4	0.4
Bill 2	3.0	2.9	1.6	2.9	2.3	2.3	2.2
Financial Statement	1.2	1.2	0.8	1.1	1.3	1.0	1.1
Other1	2.1	2.2	1.9	2.4	2.2	2.3	2.3
Total Business or Nonfederal Government	8.4	7.8	5.2	8.2	7.2	7.2	6.8
Social/Charitable/Political/Nonprofit	0.6	0.5	0.5	0.7	0.6	0.6	0.6
Total	10.3	9.4	7.6	10.3	9.0	9.1	8.4

1 Includes pieces for which no response was given for Mail Type.

2 Includes credit card statement/bill.

Note: Totals may not sum due to rounding.

Table A2-15

First-Class Mail Receipt -- Content by Education of Head of Household

(Pieces Per Household Per Week)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Contents	< 8th Grade 1987	< 8th Grade 2008	< 8th Grade 2009	Some High School 1987	Some High School 2008	Some High School 2009
Contents	< 8th Grade 1987	< 8th Grade 2008	< 8th Grade 2009	Some High School 1987	Some High School 2008	Some High School 2009
Personal	1.1	0.4	0.5	1.1	0.4	0.5
Business or Nonfederal Government:
Advertising	0.5	0.8	0.6	0.6	1.0	0.9
Invitation/Announcement	0.1	0.2	0.4	0.1	0.5	0.2
Bill 2	1.7	2.3	2.0	2.0	2.7	2.4
Financial Statement	0.4	0.5	0.5	0.6	0.6	0.7
Other1	1.2	1.9	1.6	1.6	1.2	1.6
Total Business or Nonfederal Government	3.9	5.6	5.1	4.9	5.9	5.7
Social/Charitable/Political/Nonprofit	0.2	0.3	0.2	0.3	0.5	0.2
Total	5.4	6.3	5.8	6.5	6.8	6.4

Table continued below

Cont.

Contents	High School 1987	High School 2008	High School 2009	Some College 1987	Some College 2008	Some College 2009
Personal	1.3	0.9	0.8	1.5	0.9	0.7
Business or Nonfederal Government:
Advertising	0.7	1.2	1.0	0.9	1.4	1.0
Invitation/Announcement	0.2	0.4	0.3	0.3	0.5	0.3
Bill 2	2.4	3.1	3.1	2.6	3.3	3.0
Financial Statement	0.7	0.9	1.0	0.9	1.1	1.0
Other1	1.6	1.8	1.8	1.7	2.0	1.8
Total Business or Nonfederal Government	5.6	7.5	7.2	6.4	8.1	7.1
Social/Charitable/Political/Nonprofit	0.4	0.5	0.4	0.6	0.5	0.4
Total	7.4	8.8	8.4	8.5	9.5	8.3

Contents	Technical School 1987	Technical School 2008	Technical School 2009	College Graduate 1987	College Graduate 2008
Contents	Technical School 1987	Technical School 2008	Technical School 2009	College Graduate 1987	College Graduate 2008
Personal	1.3	1.1	0.8	1.9	1.1
Business or Nonfederal Government
Advertising	0.9	1.3	1.1	1.2	1.6
Invitation/Announcement	0.3	0.5	0.4	0.4	0.5
Bill 2	2.5	3.1	3.0	3.1	3.2
Financial Statement	0.9	1.2	1.1	1.2	1.3
Other1	1.8	2.1	1.7	2.2	2.1
Total Business or Nonfederal Government	6.4	8.1	7.4	8.1	8.7
Social/Charitable/Political/Nonprofit	0.4	0.4	0.6	0.9	0.7
Total	8.2	9.6	8.8	11.0	10.5

Table continued below

Cont.

Contents	College Graduate 2009	Post Graduate 1987	Post Graduate 2008	Post Graduate 2009
Personal	1.0	2.7	1.4	1.3
Business or Nonfederal Government
Advertising	1.3	1.5	1.8	1.4
Invitation/Announcement	0.3	0.6	0.6	0.5
Bill 2	3.0	3.4	3.2	2.9
Financial Statement	1.3	1.7	1.6	1.5
Other1	2.0	2.9	2.4	1.9
Total Business or Nonfederal Government	7.9	10.1	9.6	8.2
Social/Charitable/Political/Nonprofit	0.7	1.7	1.2	1.0
Total	9.6	14.6	12.2	10.5

1 Includes pieces for which no response was given for Mail Type.

2 Includes credit card statement/bill.

Note: Totals may not sum due to rounding.

Table A2-16

First-Class Receipt -- Content by Income

(Pieces Per Household Per Week)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Contents	<Under $7K 1987	<Under $7K 2008	<Under $7K 2009	$7K - $9.9K 1987	$7K - $9.9K 2008	$7K - $9.9K 2009	$10K - $14.9 1987	$10K - $14.9 2008	$10K - $14.9 2009	$15K - $19.9K 1987	$15K - $19.9K 2008	$15K - $19.9K 2009
Contents	<Under $7K 1987	<Under $7K 2008	<Under $7K 2009	$7K - $9.9K 1987	$7K - $9.9K 2008	$7K - $9.9K 2009	$10K - $14.9 1987	$10K - $14.9 2008	$10K - $14.9 2009	$15K - $19.9K 1987	$15K - $19.9K 2008	$15K - $19.9K 2009
Personal	0.9	0.2	0.2	1.3	0.4	0.4	1.1	0.6	0.6	1.5	0.6	0.4
Business or Nonfederal Government:
Advertising	0.3	0.9	0.3	0.5	0.6	0.4	0.6	0.7	0.7	0.7	0.6	0.5
Invitation/Announcement	0.1	0.2	0.1	0.1	0.2	0.2	0.1	0.4	0.2	0.2	0.4	0.2
Bill 2	1.2	1.6	0.9	1.5	1.9	1.6	1.9	2.3	2.1	2.3	1.8	2.2
Financial Statement	0.2	0.2	0.4	0.4	0.3	0.4	0.6	0.4	0.4	0.7	0.5	0.6
Other1	1.4	1.5	1.4	1.3	1.6	1.2	1.5	1.8	1.8	1.3	1.3	1.6
Total Business or Nonfederal Government	3.2	4.5	3.0	3.8	4.6	3.8	4.7	5.7	5.2	5.2	4.7	5.1
Social/Charitable/Political/Nonprofit	0.2	0.2	0.2	0.3	0.3	0.2	0.3	0.4	0.2	0.5	0.3	0.2
Total	4.3	4.9	3.5	5.5	5.3	4.4	6.2	6.7	5.9	7.3	5.5	5.7

Contents	$20K - $24.9K 1987	$20K - $24.9K 2008	$20K - $24.9K 2009	$25K - $29.9K 1987	$25K - $29.9K 2008	$25K - $29.9K 2009	$30K - $34.9K 1987	$30K - $34.9K 2008	$30K - $34.9K 2009	$35K - $49.9K 1987	$35K - $49.9K 2008	$35K - $49.9K 2009
Contents	$20K - $24.9K 1987	$20K - $24.9K 2008	$20K - $24.9K 2009	$25K - $29.9K 1987	$25K - $29.9K 2008	$25K - $29.9K 2009	$30K - $34.9K 1987	$30K - $34.9K 2008	$30K - $34.9K 2009	$35K - $49.9K 1987	$35K - $49.9K 2008	$35K - $49.9K 2009
Personal	1.3	0.7	0.5	1.5	0.6	0.8	1.8	0.6	0.8	1.7	0.8	0.7
Business or Nonfederal Government:
Advertising	0.6	1.1	0.7	0.8	0.9	0.8	1.0	0.9	0.8	1.1	1.1	1.0
Invitation/Announcement	0.2	0.3	0.2	0.2	0.3	0.3	0.4	0.3	0.3	0.4	0.4	0.2
Bill 2	2.6	2.3	2.1	2.5	2.5	2.7	2.9	2.5	2.7	3.2	3.0	2.8
Financial Statement	0.8	0.7	0.8	0.9	0.7	0.8	0.9	0.7	0.8	1.1	0.9	0.9
Other1	1.5	1.6	1.7	1.9	1.5	1.5	1.9	1.5	1.5	2.1	1.6	1.7
Total Business or Nonfederal Government	5.7	6.1	5.4	6.3	5.8	6.1	7.1	5.8	6.1	7.9	7.0	6.6
Social/Charitable/Political/Nonprofit	0.4	0.3	0.3	0.6	0.3	0.3	0.7	0.3	0.3	0.8	0.5	0.4
Total	7.5	7.1	6.2	8.5	6.8	7.2	9.8	6.8	7.2	10.4	8.3	7.7

Contents	$50K - $64.9K 1987	$50K - $64.9K 2008	$50K - $64.9K 2009	$65K - $79.9K 1987	$65K - $79.9K 2008	$65K - $79.9K 2009	$80K - $99.9K 1987	$80K - $99.9K 2008	$80K - $99.9K 2009	$100K+ 1987	$100K+ 2008	$100K+ 2009
Contents	$50K - $64.9K 1987	$50K - $64.9K 2008	$50K - $64.9K 2009	$65K - $79.9K 1987	$65K - $79.9K 2008	$65K - $79.9K 2009	$80K - $99.9K 1987	$80K - $99.9K 2008	$80K - $99.9K 2009	$100K+ 1987	$100K+ 2008	$100K+ 2009
Personal	2.1	0.9	0.8	2.2	1.0	0.9	2.1	1.1	1.0	2.7	1.3	1.3
Business or Nonfederal Government:
Advertising	1.5	1.2	1.0	2.1	1.4	1.2	2.4	1.6	1.3	2.4	2.2	1.7
Invitation/Announcement	0.4	0.5	0.3	0.4	0.5	0.3	0.6	0.5	0.4	0.7	0.7	0.5
Bill 2	3.5	3.3	3.0	3.9	3.3	3.2	4.2	3.5	3.5	4.6	3.9	3.7
Financial Statement	1.5	1.0	1.1	1.8	1.3	1.3	1.8	1.3	1.4	2.0	1.6	1.5
Other1	2.5	1.9	2.0	3.3	2.1	1.8	3.1	2.1	1.8	3.2	2.4	2.2
Total Business or Nonfederal Government	9.4	7.9	7.5	11.5	8.7	7.8	12.1	9.0	8.5	12.9	10.9	9.5
Social/Charitable/Political/Nonprofit	1.0	0.5	0.5	1.1	0.6	0.6	1.2	0.7	0.6	1.6	1.0	0.9
Total	12.6	9.4	8.8	14.9	10.3	9.3	15.5	10.8	10.1	17.5	13.2	11.6

1 Includes pieces for which no response was given for Mail Type.

2 Includes credit card statement/bill.

Note: 2008/2009 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.

Note: Totals may not sum due to rounding.

Table A2-17

First-Class Mail -- Percent of Nonpersonal Mail Received by

Households Which is Sent Presort -- by Content

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Content	Percent 1987	Percent 2008	Percent 2009


Advertising Only	48.8	79.7	75.3
Notice of order	36.1	67.8	71.7
Bill/invoice/premium 1	68.9	79.6	81.4
Financial Statement	60.8	84.3	85.9
Payment	42.3	62.5	67.5
Rebate	27.3	81.0	77.8
Greeting card	25.3	45.0	54.3
Invitation or announcement	28.5	63.0	64.6
Sweepstakes	77.5	100.0	32.9
Insurance policy2	59.5	80.8	91.3
Tax forms	25.3	78.9	75.4
CD/DVD/Video game	N/A	92.9	96.6
Other business or government	49.7	66.4	72.4
Total Business or Nonfederal Government	56.7	77.6	79.3
Announcement/meeting	10.3	38.0	39.0
Request for donation	19.9	53.3	63.7
Confirmation of donation	11.8	32.9	42.8
Bill/invoice/premium	29.9	47.8	50.3
Educational acceptances	37.8	46.2	61.1
Other social/charitable/political/nonprofit	18.0	37.4	40.9
Total Social/Charitable/Political/Nonprofit	16.5	41.1	45.3
Total Nonpersonal Mail Received by Households	53.9	74.9	77.2
Pieces per Household Per Week	3.74	5.92	5.26

1 Includes credit card statement/bill.

2 Fluctuation may be due to small sample sizes.

Note: Percents are row percentages within each Mail Type.

Note: Totals may not sum due to rounding.

Table A2-18

Total Percentage of Industry's First-Class Mail Received by

Households Which is Sent Presort

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Percent Sent Presort 1987	Percent Sent Presort 2008	Percent Sent Presort 2009


Financial:
Credit Card	76.9	94.1	92.9
Bank	59.1	84.6	85.0
Securities	37.6	79.9	81.1
Money Market	52.4	77.3	80.4
Insurance	62.2	84.5	87.9
Mortgage	19.0	60.3	63.3
Total Financial	58.9	84.9	86.5
Merchants:
Supermarkets	N/A	76.4	75.6
Department Store	73.5	86.5	82.2
Mail Order	50.0	77.6	82.6
Other Store	33.1	80.8	70.3
Publisher	58.9	82.7	84.6
Land Promotion	61.9	63.3	72.8
Online auction	N/A	57.6	51.6
Restaurant	50.0	49.1	70.7
Consumer packaged goods/manufacturers	30.8	79.0	75.3
Auto dealers	45.5	74.2	74.8
Service stations	14.3	83.9	73.4
Total Merchants	55.0	76.2	72.7
Services:
Telephone	84.4	61.0	55.6
Other utility	81.2	82.7	82.9
Medical	35.9	59.7	67.3
Other professional	7.8	42.5	41.9
Leisure service	31.1	74.3	70.7
Cable TV	57.3	73.7	84.1
Computer	15.4	75.4	84.0
Craftsman	22.2	35.4	40.3
Netflix and Blockbuster	N/A	96.1	97.6
Total Services	56.7	67.9	70.3
Federal government	N/A	82.7	83.8
Nonfederal government	54.0	69.5	77.4
Social/Charitable/Political/Nonprofit	16.5	41.7	45.3
Total Nonhousehold Mail Received by households	53.9	67.3	72.7
Pieces per household per week	3.7	6.2	5.6

Note: Percents are row percentages within each Industry classification.

Table A2-19

First-Class Mail -- Total Envelopes by Sector

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Sector	1987	2008	2009
Sector	1987	2008	2009
Household-to-household	9.4	6.3	6.4
Household-to-nonhousehold	12.3	16.4	16.2
Nonhousehold-to-household	39.2	47.7	50.4
Unidentified incoming	0.6	3.2	3.1
Unidentified outgoing	1.4	1.6	0.8
Subtotal	62.9	75.1	76.9
Nonhousehold-to-nonhousehold	37.1	24.9	23.1
Total	100.0	100.0	100.0

Note: Totals may not sum due to rounding.

Base: RPW Total, First-Class Envelopes.

Table A2-20

First-Class Mail -- Total Envelopes by Content

(Percentage of Total Envelopes)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Content	Percentage of Total Envelopes 1987	Percentage of Total Envelopes 2008	Percentage of Total Envelopes 2009


Personal:
Holiday card	3.3	2.7	2.6
Other greeting cards	1.7	1.6	1.8
Invitations	1.2	0.6	0.6
Letter	2.6	1.2	1.2
Announcements	0.1	0.1	0.2
Other personal	0.5	0.3	0.3
Total Personal	9.4	6.5	6.6
Business or Nonfederal Government:
Advertising only	4.5	4.8	4.0
Notice of order	1.2	2.7	2.7
Bill/invoice/premium1	15.1	22.3	23.3
Financial statement	5.3	7.9	8.8
Payment	2.0	1.6	1.8
Rebate	0.0	0.1	0.2
Greeting card	0.2	0.3	0.4
Invitation or announcement	1.3	2.8	2.0
Sweepstakes	0.0	0.0	0.0
Receipts for direct deposit	N/A	0.2	0.1
Insurance policy2	0.2	1.6	1.2
Tax Forms	0.0	0.7	0.8
CD/DVD/Video game	N/A	1.0	1.2
Other business or government	6.7	1.2	1.9
Total Business or Nonfederal Government	36.4	47.2	48.4
Social/Charitable/Political/Nonprofit:
Announcement/meeting	1.2	1.3	1.2
Request for donation	0.4	0.9	0.7
Confirmation of donation	0.2	0.4	0.3
Bill/invoice/premium	0.2	0.2	0.2
Educational acceptances	0.1	0.0	0.0
Other social/charitable/political/nonprofit	0.7	0.7	0.7
Total Social/Charitable/Political/Nonprofit	2.8	3.4	3.2
Don't Know/No answer	0.6	3.3	3.2
Total Envelopes Received by Households	49.2	60.5	61.5
Pieces Per Household Per Week	8.11	8.15	7.55

1 Includes credit card statement/bill.

Base: RPW Total, First-Class Envelopes.

Note: Totals may not sum due to rounding.

Table A2-21

First-Class Mail -- Total Envelopes by Industry

(Percentage of Total Envelopes )

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	1987	2008	2009
Industry	1987	2008	2009
Financial:
Credit card	2.7	5.7	7.5
Bank	5.7	7.7	8.4
Securities	1.5	2.4	2.7
Money Market	0.1	0.3	0.3
Insurance	3.6	6.3	6.7
Mortgage	0.5	0.9	1.0
Other financial	0.4	0.4	0.4
Total Financial	14.5	23.6	27.0
Merchants:
Supermarkets	N/A	0.1	0.1
Department store	1.8	1.4	0.4
Mail order	0.7	0.5	0.4
Other store	0.9	0.9	0.6
Publisher	1.6	0.7	0.8
Land Promotion	0.2	0.1	0.0
Online auction	N/A	0.0	0.1
Restaurant	0.0	0.0	0.0
Consumer packaged goods/manufacturers	0.2	0.6	0.6
Auto dealers	0.2	0.3	0.3
Service stations	0.0	0.1	0.1
Other merchants	0.3	0.8	1.0
Total Merchants	5.9	5.4	4.3
Services:
Telephone	2.0	2.9	2.9
Other Utility	2.4	3.3	3.5
Medical	2.4	3.5	4.3
Other professional	0.4	0.8	0.8
Leisure service	0.7	0.5	0.6
Cable TV	0.6	1.2	1.3
Computer	0.1	0.1	0.1
Craftsman	0.1	0.1	0.1
Netflix and Blockbuster	N/A	0.9	1.2
Other Services	0.6	0.9	1.0
Total Services	9.2	14.1	15.8
Federal government	N/A	1.5	1.6
Nonfederal government	1.7	2.1	2.4
Social/charitable/political/nonprofit	2.9	3.5	3.5
Don't know/No answer	0.5	0.3	0.9
Total Envelopes Received by Households from Non-Households	34.6	50.6	55.6
Pieces Per Household Per Week	6.4	6.8	6.8

Base: RPW Total, First-Class Envelopes.

Table A2-22

First-Class Mail -- Nonpresort Envelopes by Sector

(Percentage of Total Envelopes)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Sector	1987	2008	2009
Sector	1987	2008	2009
Household-to-household	12.5	16.4	9.1
Household-to-nonhousehold	17.3	40.1	40.3
Nonhousehold-to-household	25.2	37.0	33.2
Unidentified incoming	0.5	2.6	1.9
Unidentified outgoing	2.5	3.8	2.1
Subtotal	58.0	99.9	86.6
Nonhousehold-to-nonhousehold	42.0	0.1	13.4
Total	100.0	100.0	100.0

Base: RPW Total, First-Class Envelopes.

Note: Totals may not sum due to rounding.

Table A2-23

First-Class Mail -- Total Cards by Sector

(Percentage of Total Cards)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Sector	1987	2008	2009
Sector	1987	2008	2009
Household-to-household	9.2	2.7	3.1
Household-to-nonhousehold	8.5	3.5	3.5
Nonhousehold-to-household	56.8	50.6	49.5
Unidentified incoming	0.6	1.4	0.9
Unidentified outgoing	0.0	0.8	0.5
Subtotal	75.1	59.0	57.5
Nonhousehold-to-nonhousehold	24.9	41.0	42.5
Total	100.0	100.0	100.0

Base: RPW Total, First-Class Cards.

Note: Totals may not sum due to rounding.

Table A2-24

First-Class Mail -- Total Cards by Industry

(Percentage of Total Cards)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Social/charitable/political/nonprofit

Industry	1987	2008	2009
Industry	1987	2008	2009
Financial:
Credit card	0.2	0.4	0.6
Bank	0.2	1.6	1.3
Securities	0.2	0.5	0.5
Money Market	0.0	0.1	0.0
Insurance	1.1	3.3	2.4
Mortgage	1.3	2.5	2.1
Other financial	0.3	1.1	0.2
Total Financial	3.2	9.5	7.2
Merchants:
Supermarkets	0.0	0.2	0.1
Department store	4.2	2.2	1.1
Mail order	5.0	1.0	1.0
Other store	6.4	6.4	6.6
Publisher	4.0	0.9	0.9
Land Promotion	1.1	0.2	0.1
Online auction	N/A	0.0	0.1
Restaurant	0.2	0.2	0.5
Consumer packaged goods/manufacturers	0.3	2.3	1.5
Auto dealers	0.6	0.7	0.4
Service stations	0.3	1.0	1.7
Other merchants	2.2	1.4	1.4
Total Merchants	24.4	16.4	15.4
Services:
Telephone	0.3	0.5	0.7
Other Utility	7.9	2.4	2.5
Medical	4.7	5.7	6.8
Other professional	1.0	0.8	1.3
Leisure service	4.0	2.5	2.7
Cable TV	1.0	0.2	0.3
Computer	0.2	0.1	0.2
Craftsman	0.0	0.5	1.1
Netflix and Blockbuster	N/A	0.0	0.0
Other Services	2.7	2.9	3.0
Total Services	21.7	15.5	18.6
Federal government	N/A	1.2	1.0
Nonfederal government	1.4	1.7	2.0
5.9	5.2	5.1
Don't know/No answer	N/A	0.8	0.3
Total Mail Recieved by Households	56.7	50.6	49.5
Pieces Per Household Per Week	0.4	0.5	0.4

Base: RPW Total, First-Class Cards.

Note: Totals may not sum due to rounding.

Table A2-25

First-Class Mail -- Total Cards by Content

(Percentage of Total Cards)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Content	Percentage of Total Envelopes 1987	Percentage of Total Envelopes 2008	Percentage of Total Envelopes 2009


Personal:
Holiday card	0.9	0.3	0.2
Other greeting cards	1.1	0.5	0.5
Invitations	1.7	0.8	1.2
Letter	3.9	0.8	0.9
Announcements	0.2	0.0	0.2
Other personal	1.4	0.3	0.1
Total Personal	9.2	2.7	3.1
Business or Nonfederal Government:
Advertising only	22.2	28.7	28.1
Notice of order	5.1	5.8	6.0
Bill/invoice/premium1	10.6	3.5	3.3
Financial statement	0.1	0.4	0.3
Payment	0.1	0.1	0.2
Rebate	0.1	0.3	0.4
Greeting card	0.8	1.1	1.2
Invitation or announcement	7.3	4.5	3.8
Sweepstakes	0.4	0.1	0.1
Receipts for direct deposit	0.2	0.0	0.0
Insurance policy 2	0.1	0.2	0.2
Tax Forms	0.0	0.2	0.1
CD/DVD/Video game	N/A	0.0	0.0
Other business or government	3.9	0.5	0.6
Total Business or Nonfederal Government	50.9	45.4	44.4
Social/Charitable/Political/Nonprofit:
Announcement/meeting	4.0	4.1	3.8
Request for donation	0.3	0.3	0.4
Confirmation of donation	0.3	0.2	0.2
Bill/invoice/premium	0.1	0.0	0.1
Educational acceptances	0.0	0.0	0.0
Other social/charitable/political/nonprofit	1.2	0.6	0.6
Total Social/Charitable/Political/Nonprofit	5.9	5.2	5.0
Don't Know/No answer	0.6	1.4	0.9
Total	66.6	54.7	53.4
Pieces Per Household Per Week	0.5	0.49	0.42

Base: RPW Total, First-Class Cards.

1 Includes credit card statement/bill.

Table A2-26

First-Class Mail -- Cards Received by Households -- Household's

Percentage of Total Mail Received at Each Category

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Content	Total Nonpresort Cards 1987	Total Nonpresort Cards 2008	Total Nonpresort Cards 2009	Total Presort Cards 1987	Total Presort Cards 2008	Total Presort Cards 2009


Personal:
Holiday card	1.3	0.3	0.2	0.0	0.0	0.0
Other greeting cards	1.5	0.5	0.4	0.0	0.0	0.0
Invitations	2.3	0.8	1.2	0.0	0.0	0.0
Letter	5.3	0.6	0.7	0.0	0.0	0.0
Announcements	0.3	0.0	0.2	0.0	0.0	0.0
Other personal	1.7	0.3	0.1	0.0	0.0	0.0
Total Personal	12.4	2.4	2.8	0.0	0.0	0.0
Business or Nonfederal Government:
Advertising only	16.8	0.1	1.6	38.0	2.9	3.1
Notice of order	6.1	0.1	0.6	2.2	2.6	2.1
Bill/invoice/premium 1	5.7	0.0	0.4	25.0	0.4	0.3
Financial statement	0.2	0.0	0.0	0.2	0.0	0.1
Payment	0.1	0.0	0.0	0.1	0.3	0.3
Rebate	0.1	0.0	0.0	0.4	0.5	0.5
Greeting card	1.0	0.0	0.3	0.1	2.8	2.3
Invitation or announcement	8.2	0.1	0.5	4.2	0.7	0.7
Other business or government	4.2	0.0	0.0	5.2	0.0	0.0
Total Business or Nonfederal	42.4	0.3	3.3	75.4	10.3	9.4
Government	42.4	0.3	3.3	75.4	10.3	9.4
Social/Charitable/Political/Nonprofit:
Announcement/meeting	4.9	0.0	0.4	1.1	2.0	1.6
Request for donation	0.3	0.0	0.0	0.1	0.1	0.2
Confirmation of donation	0.4	0.0	0.1	0.0	0.1	0.0
Bill/invoice/premium	0.1	0.0	0.0	0.0	0.3	0.2
Other social/charitable/political/nonprofit	1.4	0.0	0.2	0.0	22.3	21.3
Total Social/Charitable/Political/Nonprofit	7.1	0.0	0.8	1.3	24.8	23.4
Don't Know/No answer	0.7	0.0	0.1	1.7	0.8	0.5
Total Mail Recieved by Household	62.6	2.7	7.0	78.4	35.9	33.3
Pieces Per Household Per Week	0.3	0.0	0.1	0.1	0.3	0.3

Base: RPW Total, First-Class Cards.

1Includes credit card statement/bill.

Table A2-27

First-Class Mail -- Cards Received bv Households -- Household's Percentage of

Total Mail Received at Each Card Rate Category -- by Industry

Postal Fiscal Years 1987, 2007 and 2008

(Diary Data)

Industry	Percent of Total Nonpresort 1987	Percent of Total Nonpresort 2008	Percent of Total Nonpresort 2009	Percent of Total Presort 1987	Percent of Total Presort 2008	Percent of Total Presort 2009


Financial:
Credit card	0.0	0.0	0.0	0.4	0.3	0.5
Bank	0.2	0.0	0.0	0.2	1.3	1.0
Securities	0.2	0.0	0.0	0.3	0.4	0.4
Money Market	0.0	0.0	0.0	0.0	0.1	0.0
Insurance	12.0	0.0	0.0	0.8	3.0	2.1
Mortgage	1.4	0.0	0.1	0.6	1.2	1.4
Other financial	0.3	0.0	0.0	0.2	1.1	0.2
Total Financial	3.3	0.0	0.3	2.4	7.4	5.5
Merchants:
Supermarkets	N/A	0.0	0.0	6.1	0.1	0.1
Department store	3.5	0.0	0.0	6.1	2.0	1.0
Mail order	3.7	0.0	0.0	8.6	0.7	0.7
Other store	6.1	0.0	0.4	6.9	5.2	5.4
Publisher	3.1	0.0	0.1	6.6	0.8	0.7
Land Promotion	0.9	0.0	0.0	1.6	0.1	0.1
Restaurant	0.1	0.0	0.1	0.3	0.1	0.3
Consumer packaged goods/manufacturers	0.1	0.0	0.1	0.6	2.0	1.2
Auto dealers	0.5	0.0	0.0	1.1	0.5	0.3
Service stations	0.4	0.0	0.1	0.1	1.0	1.4
Other merchants	1.9	0.0	0.2	2.7	0.8	0.7
Total Merchants	20.3	0.0	0.9	34.6	13.2	12.0
Services:
Telephone	0.1	0.0	0.0	0.7	0.4	0.6
Other Utility	3.1	0.0	0.3	21.5	1.8	1.6
Medical	5.9	0.0	1.2	0.5	2.0	2.2
Other professional	1.0	0.0	0.1	0.8	0.5	0.8
Leisure service	3.0	0.0	0.2	6.9	2.0	2.1
Cable TV	0.5	0.0	0.0	1.9	0.2	0.3
Computer	0.1	0.0	0.0	0.2	0.1	0.2
Craftsman	0.1	0.0	0.1	0.0	0.3	0.8
Netflix and Blockbuster	N/A	0.0	0.0	N/A	0.0	0.0
Other Services	2.9	0.0	0.2	2.2	1.9	1.9
Total Services	16.6	0.0	2.1	34.8	9.3	10.5
Federal government	N/A	0.2	0.1	N/A	0.8	0.8
Nonfederal government	1.0	0.0	0.1	3.0	1.2	1.4
Social/charitable/political/nonprofit	7.1	0.0	0.8	2.1	2.5	2.1
Don't know/No answer	1.0	0.0	0.1	1.5	0.5	0.1
Total Mail From Nonhouseholds	49.4	0.0	4.1	78.4	34.1	31.6
Received by Households	49.4	0.0	4.1	78.4	34.1	31.6
Pieces Per Household Per Week	0.3	0.0	0.1	0.1	0.3	0.3

Base: RPW Total, First-Class Cards.

Table A2-28

First-Class Mail Sent by Households to Nonhouseholds

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Mail Sent	Percentage of Total First-Class Mail 1987	Percentage of Total First-Class Mail 2008	Percentage of Total First-Class Mail 2009	Pieces Per Household Per Week 1987	Pieces Per Household Per Week 2008	Pieces Per Household Per Week 2009



Business Transactions -- In Response to Advertising:
Total Response to Advertising	3.6	1.5	1.2	0.6	0.2	0.2
Business Transactions -- Not in Response to Advertising:
Transaction to phone/utility company	2.0	2.7	2.9	0.4	0.4	0.4
Transaction to credit card company	1.5	2.2	2.1	0.3	0.3	0.3
All other business mail	5.1	8.4	8.4	0.9	1.3	1.2
Total Business Not In Response to Advertising	8.6	13.3	13.4	1.5	2.0	1.8
Don't know / No answer	0.1	0.2	0.2	0.0	0.0	0.0
Total Mail Sent by Households to Nonhouseholds	12.2	15.0	14.8	2.1	2.3	2.0

Note: Totals may not sum due to rounding.

Table A2-29

First-Class Mail Originating in Households and Nonhouseholds

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Sector	Percentage of First-Class Mail 1987	Percentage of First-Class Mail 2008	Percentage of First-Class Mail 2009	Pieces Per Household Per Week 1987	Pieces Per Household Per Week 2008	Pieces Per Household Per Week 2009


Household-to-household	9.1	6.2	6.2	1.6	0.9	0.9
Household-to-nonhousehold	12.2	15.0	14.8	2.1	2.3	2.0
Nonhousehold-to-household	40.6	53.0	54.1	7.0	8.0	7.4
Unknown outgoing	1.9	1.5	0.8	0.3	0.2	0.1
Unknown incoming	0.6	3.2	3.1	0.1	0.5	0.4
Subtotal	64.4	78.9	79.0	11.1	11.9	10.9
Nonhousehold-to-nonhousehold	35.6	21.1	21.0	N/A	N/A	N/A
Total	100.0	100.0	100.0	N/A	N/A	N/A

Base: RPW Total, First-Class Letters & Cards

Note: Totals may not sum due to rounding.

Table A2-30

First-Class Mail Media by Which Mail Order Purchases

Made in the Past Month Were Ordered

(Percentage of Orders)

Postal Fiscal Years 1987, 2008 and 2009

Media	1987	2008	2009
Media	1987	2008	2009
Phone	31.0	25.3	21.0
Mail	67.2	27.2	25.2
Other	1.7	47.5	53.8
Total	100.0	100.0	100.0

Note: Totals may not sum due to rounding.

Table A2-31

First-Class Mail -- Method of Bill Payment

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Method of Payment	1987	2008	2009
Method of Payment	1987	2008	2009
By mail	95.7	90.1	85.7
In person 1	N/A	29.7	26.5
By automatic deduction from bank account	21.8	48.4	45.2
By personal computer1	N/A	36.3	40.5
By telephone	0.8	12.0	12.2
By automatic charge to credit card 1	N/A	17.6	15.1

Number of Payments	1987	2008	2009
Number of Payments	1987	2008	2009
Total payments per household per month	9.14	12.42	11.63
Total payments per household per month	9.14	12.42	11.63

1 Due to the way questions were worded in the 1987 version of the Recruitment interview,

information regarding percentages is unavailable from the data.

Note: Sum of Percentages exceed 100% due to households using more than one method of bill payment

Table A2-32

First-Class Mail -- Personal Letters and Cards (not greeting cards) Sent by

Households in an Average Month -- by Age of Head of Household

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Age	Pieces Per Household Per Month Recruitment Interview 1 (Perceived volume) 1987	Pieces Per Household Per Month Recruitment Interview 1 (Perceived volume) 2008	Pieces Per Household Per Month Recruitment Interview 1 (Perceived volume) 2009	Pieces Per Household Per Month Diary Data (Actual Volume) 1987	Pieces Per Household Per Month Diary Data (Actual Volume) 2008	Pieces Per Household Per Month Diary Data (Actual Volume) 2009



18 - 21	6.6	6.3	7.0	2.4	0.3	0.5
21 - 24	3.5	5.3	4.2	2.2	0.0	2.2
25 - 34	4.2	3.8	4.0	2.8	0.3	0.6
35 - 44	4.3	4.5	4.5	2.6	0.7	0.5
45 - 54	5.0	4.9	4.7	3.0	0.7	0.7
55 - 64	5.4	5.6	4.5	3.7	0.9	0.8
65 - 69	5.1	5.8	5.2	2.8	1.0	1.0
70 - 74	6.0	6.8	5.1	3.5	1.4	1.7
75+	6.0	7.1	5.7	3.5	1.2	0.9

1 Includes thank you notes.

Table A2-33

First-Class Mail -- Holiday/Season's Greeting Cards Sent by

Households -- by Education of Head of Household

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Education	Christmas/Hanukah/New Year's Cards Per Household (Season) 1987	Christmas/Hanukah/New Year's Cards Per Household (Season) 2008	Christmas/Hanukah/New Year's Cards Per Household (Season) 2009



8th grade or less	25.7	17.9	15.9
Some high school	29.1	23.2	23.5
High school graduate	34.9	33.3	31.2
Some college	37.4	34.0	35.1
Technical school graduate	39.1	34.8	33.4
College graduate	47.4	44.0	39.2
Post-graduate work	56.5	47.2	44.4

Table A2-34

First-Class Mail -- Personal Letters and Cards (not greeting cards) Sent by

Households in an Average Month -- by Education of Head of Household

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Education	Pieces Per Household Per Month Recruitment Interview 1 (Perceived volume) 1987	Pieces Per Household Per Month Recruitment Interview 1 (Perceived volume) 2008	Pieces Per Household Per Month Recruitment Interview 1 (Perceived volume) 2009	Pieces Per Household Per Month Diary Data (Actual Volume) 1987	Pieces Per Household Per Month Diary Data (Actual Volume) 2008	Pieces Per Household Per Month Diary Data (Actual Volume) 2009



8th grade or less	3.8	5.2	4.6	1.2	0.0	0.8
Some high school	4.4	4.4	3.8	2.2	0.7	0.9
High school graduate	4.2	5.6	4.9	2.2	0.6	0.7
Some college	5.1	5.0	4.9	2.4	0.6	0.7
Technical school graduate	5.4	5.1	4.1	2.3	0.6	0.6
College graduate	5.5	5.8	4.8	5.1	0.9	0.8
Post-graduate work	6.4	6.5	5.1	5.9	1.4	1.3

1 Includes thank you notes.

Table A2-35

Personal Letters and Cards (not greeting cards) Sent by

Households in an Average Month -- by Income

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Income	Pieces Per Household Per Month Recruitment Interview 1 (Perceived volume)1987	Pieces Per Household Per Month Recruitment Interview 1 (Perceived volume) 2008	Pieces Per Household Per Month Recruitment Interview 1 (Perceived volume) 2009	Pieces Per Household Per Month Diary Data (Actual Volume) 1987	Pieces Per Household Per Month Diary Data (Actual Volume) 2008	Pieces Per Household Per Month Diary Data (Actual Volume) 2009



< $7K 2	3.9	5.6	4.6	1.7	0.1	1.0
$7K - $9.9K 2	5.2	5.0	4.4	3.7	0.3	0.5
$10K - $14.9K	5.0	4.9	5.0	2.2	0.6	0.7
$15K - $19.9K	5.0	5.2	5.3	2.5	0.3	0.5
$20K - $24.9K	4.2	4.8	5.3	4.4	0.6	0.7
$25K - $29.9K	5.1	5.8	4.5	2.5	0.6	1.0
$30K - $34.9K	4.6	5.8	4.5	2.9	0.6	1.0
$35K - $49.9K	4.5	5.7	4.4	3.1	0.7	1.1
$50K - $64.9K	5.8	5.3	4.6	3.8	0.6	0.6
$65K - $79.9K	5.9	5.6	5.0	3.8	1.0	0.7
$80K - $99.9K	5.8	5.2	4.5	3.6	0.6	0.9
$100K+	4.2	5.2	4.6	6.0	0.9	0.7
Total	4.8	5.6	4.8	3.1	0.7	0.8

1 Includes thank you notes.

2 Fluctuations may be due to small sample sizes.

Note: Total includes households which did not respond to the Income question.

Table A2-36

First-Class Mail -- Holiday/Season's Greeting Cards Sent by

Households -- by Age of Head of Household

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Age	Christmas/Hanukah/New Year's Cards Per Household (Season) 1987	Christmas/Hanukah/New Year's Cards Per Household (Season) 2008	Christmas/Hanukah/New Year's Cards Per Household (Season) 2009



18 - 21	17.6	26.9	14.9
22 - 24	19.7	17.1	14.8
25 - 34	31.9	29.3	27.5
35 - 44	35.2	36.8	33.7
45 - 54	42.0	32.9	33.7
55 - 64	45.4	34.8	33.2
65 - 69	45.9	39.5	37.1
70 - 74	44.9	40.6	37.2
75+	44.9	40.8	39.2

Table A2-37

First-Class Mail -- Holiday/Season's Greeting Cards Sent by

Households -- by Income

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Income	Christmas/Hanukah/New Year's Cards Per Household (Season) 1987	Christmas/Hanukah/New Year's Cards Per Household (Season) 2008	Christmas/Hanukah/New Year's Cards Per Household (Season) 2009



< $7K	20.6	16.1	16.7
$7K - $9.9K	26.7	21.2	18.7
$10K - $14.9K	31.6	20.7	20.4
$15K - $19.9K	32.4	23.2	25.8
$20K - $24.9K	32.5	25.9	26.3
$25K - $29.9K	37.7	29.1	27.0
$30K - $34.9K	38.9	29.1	27.0
$35K - $49.9K	44.6	33.2	29.4
$50K - $64.9K	50.7	36.5	32.1
$65K - $79.9K	61.4	37.8	37.7
$80K - $99.9K	61.4	42.7	38.7
$100K or More	61.4	49.5	49.7
Total	38.1	35.7	33.1

Table A2-38

First-Class Mail -- Use of Automatic Deductions

(Percent of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Deductions	1987	2008	2009
Deductions	1987	2008	2009
0	78.1	51.1	52.2
1	13.1	15.4	14.3
2	4.4	12.5	11.6
3	1.6	6.9	7.1
>3	1.3	13.5	12.1
Don't know/No answer	0.5	0.5	1.4
Total	100.0	100.0	98.8

Note: Totals may not sum due to rounding.

Table A2-39

First-Class Mail -- Use of Automatic Deductions -- by Income

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Number of Monthly Deductions	<Under $7K 1 1987	<Under $7K 1 2008	<Under $7K 1 2009	$7K - $9.9K 1 1987	$7K - $9.9K 1 2008	$7K - $9.9K1 2009	$10K - $14.9 1987	$10K - $14.9 2008	$10K - $14.9 2009	$15K - $19.9K 1987	$15K - $19.9K 2008	$15K - $19.9K 2009
Number of Monthly Deductions	<Under $7K 1 1987	<Under $7K 1 2008	<Under $7K 1 2009	$7K - $9.9K 1 1987	$7K - $9.9K 1 2008	$7K - $9.9K1 2009	$10K - $14.9 1987	$10K - $14.9 2008	$10K - $14.9 2009	$15K - $19.9K 1987	$15K - $19.9K 2008	$15K - $19.9K 2009
0	89.1	70.4	74.4	87.0	72.8	69.4	87.3	68.4	64.8	84.3	60.7	63.4
1	6.4	10.4	8.8	7.5	12.9	13.3	7.9	13.2	15.8	9.5	14.1	14.6
2	1.6	9.5	7.9	2.3	5.9	5.8	2.2	6.1	7.8	1.3	11.5	8.0
3	0.3	5.0	5.8	1.3	2.2	8.0	0.8	3.9	4.3	1.1	4.4	6.6
4 +	0.7	4.1	1.1	0.9	6.2	3.1	0.6	8.1	7.3	1.0	9.4	6.3
Don't know/No answer	1.9	0.7	2.1	1.0	0.0	0.5	1.2	0.2	0.0	2.8	0.0	1.1
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.1	0.6	1.9	0.2	0.7	2.0	0.2	0.9	2.6	0.2	1.0	2.3

Number of Monthly Deductions	$20K - $24.9K 1987	$20K - $24.9K 2008	$20K - $24.9K 2009	$25K - $29.9K 1987	$25K - $29.9K 2008	$25K - $29.9K 2009	$30K - $34.9K 1987	$30K - $34.9K 2008	$30K - $34.9K 2009	$35K - $49.9K 1987	$35K - $49.9K 2008	$35K - $49.9K 2009
Number of Monthly Deductions	$20K - $24.9K 1987	$20K - $24.9K 2008	$20K - $24.9K 2009	$25K - $29.9K 1987	$25K - $29.9K 2008	$25K - $29.9K 2009	$30K - $34.9K 1987	$30K - $34.9K 2008	$30K - $34.9K 2009	$35K - $49.9K 1987	$35K - $49.9K 2008	$35K - $49.9K 2009
0	78.3	59.5	61.0	71.1	52.3	52.4	75.8	52.3	52.4	66.1	49.4	52.8
1	15.8	11.8	13.6	16.8	16.5	16.0	14.8	16.5	16.0	20.0	16.4	14.2
2	2.4	12.8	7.9	8.0	11.4	12.4	6.0	11.4	12.4	8.6	14.0	12.5
3	1.0	5.0	8.4	1.1	5.9	7.0	1.4	5.9	7.0	2.6	7.4	8.9
4 +	1.1	10.9	8.1	1.1	13.7	11.6	1.6	13.7	11.6	2.2	12.4	11.3
Don't know/No answer	1.4	0.0	1.0	1.9	0.2	0.6	0.4	0.2	0.6	0.5	0.4	0.3
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.3	1.1	2.9	0.3	1.4	2.8	0.4	1.4	2.8	0.6	1.5	2.9

Number of Monthly Deductions	$50K - $64.9K 1987	$50K - $64.9K 2008	$50K - $64.9K 2009	$65K - $79.9K 1987	$65K - $79.9K 2008	$65K - $79.9K 2009	$80K - $99.9K 1987	$80K - $99.9K 2008	$80K - $99.9K 2009	$100K+ 1987	$100K+ 2008	$100K+ 2009
Number of Monthly Deductions	$50K - $64.9K 1987	$50K - $64.9K 2008	$50K - $64.9K 2009	$65K - $79.9K 1987	$65K - $79.9K 2008	$65K - $79.9K 2009	$80K - $99.9K 1987	$80K - $99.9K 2008	$80K - $99.9K 2009	$100K+ 1987	$100K+ 2008	$100K+ 2009
0	68.5	47.8	48.9	68.7	44.0	49.9	76.3	44.6	44.6	68.2	42.2	42.4
1	18.6	18.3	15.0	18.6	16.4	16.8	17.6	17.0	15.8	18.2	15.3	14.9
2	5.7	13.2	13.2	8.8	15.6	13.6	2.2	14.0	15.0	5.7	15.0	15.0
3	4.0	7.8	7.6	2.4	8.3	7.2	3.4	9.4	8.3	2.8	8.0	8.1
4 +	1.9	12.4	14.5	1.1	15.2	11.9	0.5	14.7	15.1	3.7	19.1	18.5
Don't know/No answer	1.3	0.5	0.9	0.4	0.6	0.6	0.0	0.3	1.1	1.4	0.4	1.1
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.5	1.4	3.1	0.5	1.6	2.9	0.3	1.7	3.1	0.5	1.9	3.5

NOTE: 1987 figures reflect the response to "How many payments each month are automatically deducted on a prearrangedbasis from savings or checking accounts?"

Note: 2008/2009 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.

Note: Totals may not sum due to rounding.

1 Fluctuations may be due to small sample sizes.

Table A2-40

First-Class Mail -- Use of Automatic Deductions -- by Age

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Number of Monthly Deductions	18-21 1987	18-21 2008	18-21 2009	22-24 1987	22-24 2008	22-24 2009	25-34 1987	25-34 2008	25-34 2009	35-44 1987	35-44 2008	35-44 2009
Number of Monthly Deductions	18-21 1987	18-21 2008	18-21 2009	22-24 1987	22-24 2008	22-24 2009	25-34 1987	25-34 2008	25-34 2009	35-44 1987	35-44 2008	35-44 2009
0	89.3	74.4	46.9	92.0	51.8	60.4	75.3	47.8	50.9	73.5	51.7	49.0
1	7.7	5.2	26.3	5.1	28.8	15.9	15.5	20.3	16.7	16.0	15.3	15.8
2	2.1	6.9	6.5	1.2	7.5	8.4	5.8	13.9	12.5	5.4	14.9	13.5
3	0.0	5.7	3.0	0.2	1.3	6.3	1.5	7.4	7.4	1.9	5.9	6.6
4 +	0.5	5.2	7.8	0.2	7.7	6.8	1.1	10.2	10.0	1.4	12.2	12.9
Don't know/No answer	0.4	2.6	9.5	1.3	2.9	2.1	0.8	0.4	2.5	1.8	0.1	2.2
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.2	0.6	2.6	0.1	0.9	2.5	0.4	1.3	2.8	0.4	1.4	3.1

Number of Monthly Deductions	45-54 1987	45-54 2008	45-54 2009	55-64 1987	55-64 2008	55-64 2009	65-69 1987	65-69 2008	65-69 2009	70+ 1987	70-74 2008	70-74 2009	75+ 2008	75+ 2009
Number of Monthly Deductions	45-54 1987	45-54 2008	45-54 2009	55-64 1987	55-64 2008	55-64 2009	65-69 1987	65-69 2008	65-69 2009	70+ 1987	70-74 2008	70-74 2009	75+ 2008	75+ 2009
0	70.9	51.5	52.2	79.7	49.0	54.0	81.6	52.1	52.2	88.1	49.5	52.6	53.4	55.8
1	18.5	16.3	16.9	11.2	16.9	15.3	10.7	14.4	11.9	5.7	14.1	10.8	11.0	10.6
2	4.1	13.6	13.1	5.1	12.9	11.7	2.7	13.0	11.0	2.7	10.0	12.0	9.2	9.7
3	2.8	6.4	6.4	0.8	8.0	6.6	2.0	5.4	9.4	1.6	9.3	8.9	7.0	7.9
4 +	1.0	11.4	10.1	1.6	12.7	11.2	2.1	14.4	14.8	1.1	16.6	14.9	18.8	15.8
Don't know/No answer	2.7	0.7	1.3	1.6	0.4	1.2	0.9	0.8	0.7	0.8	0.5	0.7	0.5	0.2
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Mean	0.4	1.4	2.7	0.3	1.5	3.0	0.4	1.4	3.3	0.2	1.7	3.3	1.7	3.5

NOTE: 1987 figures reflect the response to "How many payments each month are automatically deducted on a

prearranged basis from savings or checking accounts?"

Totals may not sum due to rounding.

Appendix A3: Standard Mail

Table A3-1

Standard Mail1 Content of Mailpiece

(Percentage of Standard Mail Received by Households)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Content	1987	2008	2009
Content	1987	2008	2009
Advertisement	80.9	88.8	87.6
Fund request	1.2	1.2	0.9
Newsletter/information/other	10.9	7.9	1.8
Don't know/No answer	7.0	2.0	2.1
Total	100.0	100.0	92.4

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS).

Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A3-2

Standard Mail1 by Major Industry by Quarter

(Pieces Per Household Per Week)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Quarter 1 1987	Quarter 1 2008	Quarter 1 2009	Quarter 2 1987	Quarter 2 2008	Quarter 2 2009
Industry	Quarter 1 1987	Quarter 1 2008	Quarter 1 2009	Quarter 2 1987	Quarter 2 2008	Quarter 2 2009
Credit Card	0.2	1.3	1.0	0.2	1.2	0.7
Bank	0.2	0.7	0.4	0.1	0.6	0.4
Total Financial	0.9	3.2	2.5	0.8	3.0	2.2
Supermarkets	0.3	0.1	0.2	0.3	0.1	0.1
Department store	1.4	1.2	1.0	0.8	0.8	0.7
Mail order company	1.1	1.9	1.6	1.4	1.5	1.1
Specialty store	0.8	1.7	1.7	0.7	1.0	1.1
Publisher	0.9	0.6	0.5	1.4	0.6	0.6
Total Merchants	4.9	5.8	5.3	4.8	4.3	3.9
Total Services	0.5	1.7	1.4	0.4	1.8	1.6
Total Social/Charitable/Political/Nonprofit	0.5	0.5	0.7	0.2	0.4	0.3
Detached label card	0.6	0.1	0.1	0.5	0.1	0.0
Not from one organization	0.6	1.1	1.1	0.4	1.1	1.1
Total Pieces Per Household Per Week	8.2	13.1	11.6	7.3	11.3	9.6

Table continued below

Cont.

Industry	Quarter 3 1987	Quarter 3 2008	Quarter 3 2009	Quarter 4 1987	Quarter 4 2008	Quarter 4 2009
Credit Card	0.3	1.0	0.5	0.2	0.9	0.4
Bank	0.3	0.6	0.3	0.2	0.5	0.3
Total Financial	1.2	2.8	1.9	0.8	2.4	1.7
Supermarkets	0.2	0.1	0.1	0.2	0.1	0.1
Department store	1.3	0.9	0.6	1.1	0.7	0.6
Mail order company	1.3	1.3	1.1	1.3	1.2	1.1
Specialty store	0.8	1.2	1.1	0.7	1.1	1.0
Publisher	0.9	0.5	0.5	1.2	0.5	0.5
Total Merchants	5.0	4.3	3.5	4.8	4.0	3.4
Total Services	0.7	1.7	1.6	0.5	1.6	1.4
Total Social/Charitable/Political/Nonprofit	0.2	0.5	0.3	0.2	0.4	0.2
Detached label card	0.7	0.1	0.1	0.6	0.1	0.1
Not from one organization	0.4	1.3	1.1	0.4	1.2	1.1
Total Pieces Per Household Per Week	8.4	11.2	8.7	7.4	10.1	8.4

Note: Totals are independent from summation of row stubs since row stubs are not exhaustive of all mail pieces.
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A3-3

Standard Mail1 Addressee

(Percentage of Total Standard Mail including Nonprofit Mail)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Addressee	Percent of Total Standard Mail 1987	Percent of Total Standard Mail 2008	Percent of Total Standard Mail 2009	Pieces Per Household Per Week 1987	Pieces Per Household Per Week 2008	Pieces Per Household Per Week 2009


Addressed to specific person	50.1	67.1	67.4	5.3	10.9	9.1
Addressed to occupant	22.7	14.8	16.1	2.4	2.4	2.2
Don't know/No answer	0.9	1.9	1.9	0.1	0.3	0.3
Total Pieces Received by Household	73.7	83.8	85.4	7.8	13.7	11.6

Base: RPW Total, Regular Rate Bulk and Nonprofit Rate Bulk.

Note: Totals may not sum due to rounding.

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A3-4

Standard Mail1Addressee by Industry

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Addressed to Specific Household Members 1987	Addressed to Specific Household Members 2008	Addressed to Specific Household Members 2009	Addressed To Occupant/ Resident 1987	Addressed To Occupant/ Resident 2008	Addressed To Occupant/ Resident 2009	Total 1987	Total 2008	Total 2009




Financial:
Credit card	97.1	97.9	96.4	2.0	1.0	1.0	100.0	100.0	100.0
Bank	89.8	86.9	83.1	8.7	7.5	14.2	100.0	100.0	100.0
Securities broker	96.8	95.0	94.1	2.9	3.4	4.4	100.0	100.0	100.0
Money Market	93.7	92.8	95.1	0.0	5.5	4.9	100.0	100.0	100.0
Insurance Company	93.2	88.0	90.6	5.5	8.8	5.8	100.0	100.0	100.0
Real Estate/Mortgage	72.8	86.6	84.6	26.7	11.7	14.6	100.0	100.0	100.0
Total Financial	92.1	92.3	91.2	6.8	5.1	6.1	100.0	100.0	100.0
Merchants:
Supermarkets	11.1	53.1	49.0	87.7	46.3	49.7	100.0	100.0	100.0
Department store	68.3	90.5	90.4	30.9	9.1	8.9	100.0	100.0	100.0
Mail order company	95.8	96.6	96.6	3.3	1.6	1.6	100.0	100.0	100.0
Specialty store	56.4	83.2	84.1	43.0	16.2	15.3	100.0	100.0	100.0
Publisher	72.0	83.7	78.8	25.8	12.3	18.0	100.0	100.0	100.0
Land promotion company	92.0	84.4	84.7	8.0	15.1	15.3	100.0	100.0	100.0
Online Auction	N/A	92.2	89.3	N/A	7.8	10.7	N/A	100.0	100.0
Restaurant	21.3	21.5	25.4	77.6	78.3	74.0	100.0	100.0	100.0
Consumer packaged goods	86.1	90.2	94.7	13.5	7.8	3.9	100.0	100.0	100.0
Auto dealers	88.7	81.6	85.9	8.6	18.2	13.9	100.0	100.0	100.0
Service stations	56.4	82.1	82.4	43.6	17.9	17.1	100.0	100.0	100.0
Mall	19.3	40.6	67.3	80.7	59.4	32.7	100.0	100.0	100.0
Other merchants	19.4	82.9	78.3	83.3	16.2	18.9	100.0	100.0	100.0
Total Merchants	72.1	86.9	85.9	26.7	11.8	12.8	100.0	100.0	100.0
Services:
Telephone	94.6	87.5	88.4	4.7	10.0	8.9	100.0	100.0	100.0
Other Utilities	90.4	83.5	81.6	2.4	14.0	17.2	100.0	100.0	100.0
Medical	77.2	81.2	80.3	22.7	18.0	18.8	100.0	100.0	100.0
Other professional	91.0	86.4	88.3	6.5	10.7	10.2	100.0	100.0	100.0
Leisure service	85.2	94.4	95.1	14.5	4.7	3.6	100.0	100.0	100.0
Cable TV	80.1	69.6	68.5	19.9	29.1	30.0	100.0	100.0	100.0
Computer	98.3	89.3	80.0	1.1	9.7	19.1	100.0	100.0	100.0
Craftsman	41.9	71.5	68.0	57.2	27.8	31.3	100.0	100.0	100.0
Total Services	81.5	81.7	80.3	17.5	16.9	18.2	100.0	100.0	100.0
Federal Government	N/A	44.5	75.8	N/A	54.8	20.5	N/A	100.0	100.0
Nonfederal Government	73.3	59.3	56.1	26.3	40.3	42.7	100.0	100.0	100.0
Social/Charitable/ Political/Nonprofit:
Union or Professional Organization	89.6	92.7	91.1	10.4	4.4	6.1	100.0	100.0	100.0
Church	79.4	84.6	82.4	15.9	15.4	15.6	100.0	100.0	100.0
Veterans	N/A	91.6	85.2	N/A	8.4	11.7	N/A	100.0	100.0
Educational	87.9	87.7	89.6	11.4	12.2	10.3	100.0	100.0	100.0
Charities	98.1	84.4	76.8	1.9	15.2	18.4	100.0	100.0	100.0
Political Campaign	87.3	85.1	89.7	12.1	11.7	10.0	100.0	100.0	100.0
AARP	100.0	93.5	88.5	0.0	1.0	1.1	100.0	100.0	100.0
Total Social/Charitable/Political/Nonprofit	88.3	88.0	88.6	10.7	9.5	9.4	100.0	100.0	100.0

Note: Percents are row percentages within each Industry classification.

Totals may not equal exactly 100% due to unreported categories.

Table A3-5

Standard Mail1 by Shape

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Shape	Percent of Total Standard Mail 1987	Percent of Total Standard Mail 2008	Percent of Total Standard Mail 2009	Pieces Per Household Per Week 1987	Pieces Per Household Per Week 2008	Pieces Per Household Per Week 2009


Letter Size Envelope	17.3	29.5	28.3	1.8	4.1	3.2
Larger Envelope	12.0	4.4	3.0	1.3	0.6	0.3
Total Envelope	29.3	33.9	31.3	3.1	4.7	3.6
Detached Label Card	5.8	0.6	0.7	0.6	0.1	0.1
Postcard	1.8	2.6	2.2	0.2	0.4	0.3
Catalog (not in envelope)	14.2	14.4	14.9	1.5	2.0	1.7
Flyers/Circulars	20.1	24.9	29.5	2.1	3.4	3.3
Magazines/Newsletters	1.7	4.4	4.3	0.2	0.6	0.5
Other/Don't Know/No answer	1.0	1.4	1.3	0.1	0.2	0.1
Total Pieces Received by Households	73.8	82.3	84.1	7.8	11.4	9.5

Base: RPW Total, Regular Rate Bulk: Regular and Enhanced Carrier Route.

Note: Totals may not sum due to rounding.

Table A3-6a

Standard Mail1 Industry by Shape

(Percentage of Pieces Received by Households)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Letter Size Envelope 1987	Letter Size Envelope 2008	Letter Size Envelope 2009	Larger Envelope 1987	Larger Envelope 2008	Larger Envelope 2009


Financial:
Credit card	59.5	89.3	86.4	28.1	6.6	3.4
Bank	65.0	74.8	64.4	14.6	4.4	3.2
Securities broker	56.3	38.8	42.5	18.7	26.8	22.5
Money Market	66.1	46.2	40.2	8.3	25.9	23.9
Insurance Company	66.8	70.2	74.1	19.9	10.8	7.3
Real Estate/Mortgage	32.1	42.8	42.7	7.3	6.4	3.5
Total Financial	60.1	74.0	71.1	19.4	9.2	6.8
Merchants:
Supermarkets	4.0	9.7	4.6	2.7	3.3	2.6
Department store	8.8	12.4	12.7	3.6	3.3	2.6
Mail order company	20.8	12.8	15.7	22.0	4.2	2.3
Specialty store	10.5	7.9	6.8	6.5	1.3	1.0
Publisher	26.5	56.8	59.9	34.1	7.4	4.5
Land promotion company	78.1	19.1	23.6	4.4	4.5	6.1
Online Auction	N/A	22.0	27.7	N/A	4.8	6.9
Restaurant	4.5	3.2	5.5	1.6	0.3	0.6
Consumer packaged goods	35.1	34.4	31.9	16.1	7.9	3.6
Auto dealers	28.1	21.3	26.2	13.6	4.3	4.3
Service stations	14.2	16.0	9.3	0.0	0.7	0.6
Mall	0.7	8.5	0.0	0.0	3.9	0.0
Total Merchants	18.0	17.2	18.1	16.3	3.6	2.4
Services:
Telephone	28.9	52.1	52.6	42.9	6.6	3.7
Other Utilities	33.1	52.5	47.5	9.5	6.6	3.7
Medical	27.1	32.1	35.5	8.1	5.1	5.6
Other professional	48.6	43.7	50.3	14.0	6.4	10.4
Leisure service	41.5	39.2	25.5	15.9	5.5	3.2
Cable TV	15.4	45.1	54.9	14.4	2.9	1.5
Computer	30.7	14.2	29.2	27.6	2.8	2.8
Craftsman	13.2	22.4	27.9	9.9	1.8	0.2
Total Services	32.8	38.8	39.7	17.5	4.8	2.9
Government:
Federal Government	N/A	29.9	27.7	N/A	6.5	5.5
Nonfederal Government	17.5	23.7	26.2	9.1	3.4	2.5
Social/Charitable/Political/Nonprofit:
Union or Professional Organization	38.3	45.6	36.7	17.7	5.7	6.8
Church	36.3	32.6	34.8	10.1	6.3	6.5
Veterans	N/A	57.2	62.4	N/A	7.5	0.0
Educational	40.0	39.7	39.0	14.2	4.2	3.4
Charities	N/A	54.4	59.6	N/A	11.4	11.1
Political Campaign	33.1	18.6	10.4	2.7	1.0	0.8
AARP	20.9	74.6	67.4	57.2	9.6	9.3
Total Social/Charitable/Political/Nonprofit	37.0	38.3	31.1	12.4	4.5	4.1
Total	23.5	35.8	33.7	16.2	5.3	3.5

Note: Percentages are row percentages within each Industry.

Table A3-6a

Standard Mail1 Industry by Shape

(Percentage of Pieces Received by Households)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data) Cont.

Industry	Postcard 1987	Postcard 2008	Postcard 2009	Catalog (not in envelope) 1987	Catalog (not in envelope) 2008	Catalog (not in envelope) 2009
Financial:
Credit card	0.4	0.4	0.5	3.1	0.5	0.6
Bank	3.4	2.2	2.3	1.8	0.4	0.5
Securities broker	0.5	0.5	0.2	5.2	4.4	5.9
Money Market	0.7	0.0	1.2	8.5	4.6	4.9
Insurance Company	0.7	1.7	2.0	1.4	0.5	0.6
Real Estate/Mortgage	10.7	6.9	6.2	3.2	0.9	2.0
Total Financial	2.0	1.5	1.6	2.6	0.9	1.2
Merchants:
Supermarkets	0.7	4.9	4.3	5.2	6.0	6.9
Department store	3.3	6.6	6.6	40.8	29.4	26.6
Mail order company	0.8	0.5	0.9	48.5	73.2	71.3
Specialty store	5.1	4.6	3.2	26.8	33.9	36.7
Publisher	1.2	0.9	1.2	4.4	5.6	3.0
Land promotion company	1.3	12.0	14.4	3.4	6.8	2.7
Online Auction	N/A	5.8	5.3	N/A	29.9	25.0
Restaurant	21.8	8.5	6.1	2.1	0.5	0.8
Consumer packaged goods	2.2	3.9	2.1	5.6	9.0	14.9
Auto dealers	6.5	4.0	2.0	7.1	0.6	1.7
Service stations	5.9	5.9	7.7	0.0	0.3	0.8
Mall	0.9	8.6	4.4	21.6	3.9	10.0
Total Merchants	2.5	3.4	3.0	28.1	39.1	38.1
Services:
Telephone	5.2	2.8	1.8	6.2	4.4	3.3
Other Utilities	2.2	5.2	6.3	6.0	0.4	1.5
Medical	6.9	8.5	4.6	2.6	2.1	1.9
Other professional	1.8	5.0	5.0	1.9	2.9	1.2
Leisure service	4.2	4.6	6.0	4.1	9.0	7.9
Cable TV	7.8	4.8	1.7	20.6	1.6	1.1
Computer	0.0	2.8	3.3	16.2	37.9	14.1
Craftsman	5.9	9.5	6.2	0.0	1.4	0.9
Total Services	6.0	5.5	4.0	6.1	4.9	2.8
Government:
Federal Government	N/A	24.3	7.8	N/A	3.8	4.1
Nonfederal Government	4.0	3.6	5.3	10.0	2.7	3.8
Social/Charitable/Political/Nonprofit:
Union or Professional Organization	2.2	2.2	2.1	3.4	4.7	2.1
Church	3.5	2.9	10.3	4.3	6.1	5.5
Veterans	N/A	0.7	0.0	N/A	2.8	0.0
Educational	3.0	5.7	5.2	7.1	6.4	9.0
Charities	N/A	7.3	16.1	N/A	5.9	1.5
Political Campaign	8.4	9.0	5.8	0.4	0.2	0.4
AARP	0.0	0.0	0.0	8.1	0.7	1.8
Total Social/Charitable/Political/Nonprofit	4.5	5.5	4.8	3.3	2.8	3.1
Total	2.5	3.2	2.6	19.2	17.5	17.7

Note: Percentages are row percentages within each Industry.

Table A3-6b

Standard Mail1 Industry by Shape

(Percentage of Pieces Received by Households)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Flyers/ Circulars 1987	Flyers/ Circulars 2008	Flyers/ Circulars 2009	Magazines/ Newsletters 1987	Magazines/ Newsletters 2008	Magazines/ Newsletters 2009
Financial:
Credit card	8.1	2.8	8.6	0.0	0.1	0.1
Bank	14.3	16.4	28.0	0.1	1.0	1.2
Securities broker	16.6	12.9	13.4	1.6	11.8	10.5
Money Market	14.6	10.6	14.8	0.0	10.5	11.5
Insurance Company	10.2	12.9	13.2	0.5	2.8	2.3
Real Estate/Mortgage	44.9	39.7	43.5	1.4	2.3	1.7
Total Financial	14.7	11.0	16.0	0.5	2.3	2.4
Merchants:
Supermarkets	85.7	66.6	72.0	0.8	8.7	8.6
Department store	42.5	42.8	45.1	0.3	3.0	2.6
Mail order company	7.0	4.3	6.0	0.2	1.8	0.9
Specialty store	49.8	49.2	49.5	0.3	1.7	1.5
Publisher	20.4	8.5	7.0	12.1	17.9	23.1
Land promotion company	12.7	42.2	50.7	0.0	4.4	0.9
Online Auction	N/A	34.2	27.4	N/A	3.3	5.5
Restaurant	70.0	86.0	84.9	0.0	0.9	0.6
Consumer packaged goods	38.0	36.5	40.2	1.8	5.7	5.0
Auto dealers	42.7	67.7	62.8	1.8	1.6	1.4
Service stations	79.9	74.7	81.3	0.0	1.4	0.2
Mall	75.9	75.1	79.7	1.0	0.0	0.0
Total Merchants	31.3	30.2	31.7	2.9	4.2	4.6
Services:
Telephone	14.3	32.3	36.8	1.3	0.9	0.7
Other Utilities	29.3	28.0	33.4	5.0	6.0	7.1
Medical	50.5	43.6	45.2	4.4	7.3	6.3
Other professional	31.5	32.1	28.0	2.2	8.9	4.0
Leisure service	33.1	36.2	52.2	0.8	3.9	3.8
Cable TV	36.0	43.6	39.6	3.9	1.3	0.7
Computer	24.9	37.6	47.9	0.7	2.9	0.6
Craftsman	70.4	63.8	64.0	0.6	0.6	0.6
Total Services	34.3	41.9	47.3	2.0	2.9	2.3
Government:
Federal Government	N/A	28.9	41.5	N/A	4.5	11.7
Nonfederal Government	55.8	41.5	35.9	2.2	22.6	23.3
Social/Charitable/Political/Nonprofit:
Union or Professional Organization	35.6	21.4	24.2	2.8	19.3	27.5
Church	38.5	37.1	25.3	1.0	14.7	15.0
Veterans	N/A	20.9	11.8	N/A	10.9	24.5
Educational	33.7	33.7	35.8	1.4	9.1	6.4
Charities	N/A	12.2	7.5	N/A	6.7	1.3
Political Campaign	54.0	69.9	80.3	1.3	1.1	1.7
AARP	6.7	11.8	16.1	7.0	2.7	3.8
Total Social/Charitable/Political/Nonprofit	39.8	41.6	48.4	2.4	6.4	7.5
Total	27.2	30.2	35.0	2.3	5.4	5.1

]

Note: Percentages are row percentages within each Industry.

Table A3-6b

Standard Mail1 Industry by Shape

(Percentage of Pieces Received by Households)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data) Cont.

Industry	Other/ Don't Know 1987	Other/ Don't Know 2008	Other/ Don't Know 2009	Total 1987	Total 2008	Total 2009
Financial:
Credit card	0.6	0.3	0.4	100.0	100.0	100.0
Bank	0.7	0.8	0.4	100.0	100.0	100.0
Securities broker	1.1	4.7	5.1	100.0	100.0	100.0
Money Market	1.8	2.2	3.5	100.0	100.0	100.0
Insurance Company	0.5	1.1	0.6	100.0	100.0	100.0
Real Estate/Mortgage	0.5	0.9	0.5	100.0	100.0	100.0
Total Financial	0.8	1.1	1.0	100.0	100.0	100.0
Merchants:
Supermarkets	0.7	0.9	1.1	100.0	100.0	100.0
Department store	0.6	2.5	3.7	100.0	100.0	100.0
Mail order company	0.8	3.2	2.9	100.0	100.0	100.0
Specialty store	0.7	1.4	1.4	100.0	100.0	100.0
Publisher	1.2	2.7	1.3	100.0	100.0	100.0
Land promotion company	0.0	11.1	1.5	100.0	100.0	100.0
Online Auction	N/A	0.0	2.1	N/A	100.0	100.0
Restaurant	0.0	0.4	1.4	100.0	100.0	100.0
Consumer packaged goods	1.2	2.5	2.4	100.0	100.0	100.0
Auto dealers	0.2	0.5	1.6	100.0	100.0	100.0
Service stations	0.0	0.9	0.0	100.0	100.0	100.0
Mall	0.0	0.0	5.9	100.0	100.0	100.0
Total Merchants	0.9	2.3	2.3	100.0	100.0	100.0
Services:
Telephone	1.3	1.0	1.2	100.0	100.0	100.0
Other Utilities	14.7	1.3	0.5	100.0	100.0	100.0
Medical	0.5	1.2	1.0	100.0	100.0	100.0
Other professional	0.0	1.1	1.0	100.0	100.0	100.0
Leisure service	0.4	1.6	1.5	100.0	100.0	100.0
Cable TV	1.9	0.7	0.5	100.0	100.0	100.0
Computer	0.0	1.8	2.2	100.0	100.0	100.0
Craftsman	0.0	0.6	0.2	100.0	100.0	100.0
Total Services	1.3	1.1	0.8	100.0	100.0	100.0
Government:
Federal Government	N/A	2.2	1.6	N/A	100.0	100.0
Nonfederal Government	1.3	2.5	3.1	100.0	100.0	100.0
Social/Charitable/Political/Nonprofit:
Union or Professional Organization	0.0	1.1	0.6	100.0	100.0	100.0
Church	0.3	0.3	2.6	100.0	100.0	100.0
Veterans	N/A	0.0	1.3	N/A	100.0	100.0
Educational	0.6	1.2	1.1	100.0	100.0	100.0
Charities	N/A	2.1	2.9	N/A	100.0	100.0
Political Campaign	0.2	0.2	0.5	100.0	100.0	100.0
AARP	0.0	0.7	1.6	100.0	100.0	100.0
Total Social/Charitable/Political/Nonprofit	0.4	0.8	1.0	100.0	100.0	100.0
Total	1.3	2.5	2.3	100.0	100.0	100.0

Note: Percentages are row percentages within each Industry.

Table A3-7a

Standard Mail1 Shape by Industry

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Letter Size Envelope 1987	Letter Size Envelope 2008	Letter Size Envelope 2009	Larger Envelope 1987	Larger Envelope 2008


Financial:
Credit card	7.5	24.3	17.3	5.1	12.2
Bank	6.9	11.1	7.5	2.3	4.4
Securities broker	2.7	2.4	2.7	1.3	11.3
Money Market	0.4	0.3	0.3	0.1	1.2
Insurance Company	10.8	11.7	16.2	4.7	12.2
Real Estate/Mortgage	1.4	1.4	1.1	0.5	1.4
Other Financial	0.6	0.5	0.4	0.3	0.9
Total Financial	30.3	51.8	45.6	14.3	43.6
Merchants:
Supermarkets	0.5	0.3	0.2	0.5	0.7
Department store	5.6	2.7	2.8	3.3	4.8
Mail order company	14.4	4.6	6.0	22.1	10.1
Specialty store	4.1	2.4	2.5	3.7	2.7
Publisher	15.5	8.0	9.8	28.9	7.0
Land promotion company	1.9	0.1	0.1	0.2	0.1
Online Auction	N/A	0.0	0.1	N/A	0.0
Restaurant	0.1	0.1	0.1	0.1	0.0
Consumer packaged goods	2.4	2.1	2.4	1.6	3.2
Auto dealers	0.7	0.7	0.6	0.5	1.0
Service stations	0.1	0.2	0.1	0.0	0.1
Mall	0.0	0.0	0.0	0.0	0.0
Other merchants	2.7	0.5	0.5	2.2	0.9
Total Merchants	48.0	21.6	25.2	63.1	30.7
Services:
Telephone	1.0	3.2	4.0	2.1	2.7
Other Utilities	0.3	0.9	0.9	0.1	0.8
Medical	1.1	1.6	2.1	0.5	1.7
Other professional	0.8	0.4	0.4	0.3	0.4
Leisure service	2.9	3.3	1.9	1.6	3.1
Cable TV	0.6	3.4	5.2	0.8	1.5
Computer	0.3	0.2	0.3	0.4	0.3
Craftsman	0.1	0.4	0.6	0.1	0.2
Other services	2.3	2.6	3.2	1.4	2.8
Total Services	9.4	16.0	18.5	7.3	13.6
Federal Government	N/A	0.8	0.5	N/A	1.2
Nonfederal Government	0.7	0.6	0.6	0.6	0.5
Social/Charitable/Political/Nonprofit:
Union/professional	0.6	0.5	0.4	0.4	0.4
Church	0.3	0.2	0.2	0.1	0.3
Veterans	N/A	0.1	0.1	N/A	0.1
Educational	1.2	1.0	1.1	0.6	0.7
Charities	N/A	0.3	0.2	N/A	0.4
Political	1.6	0.8	0.4	0.2	0.3
AARP	0.1	1.3	0.6	0.5	1.1
Other Social/Charitable/Political/Nonprofit	1.1	0.4	0.6	0.6	0.4
Total Social/Charitable/Political/Nonprofit	4.9	4.6	3.5	2.4	3.7
Not from one organization	4.3	4.2	4.9	10.9	6.4
Don't know/No answer	2.4	0.5	0.7	1.4	0.3
Total	100.0	100.0	99.6	100.0	100.0

Continued below.

Note: Sub-totals and Totals may not sum due to rounding.

Table A3-7a

Standard Mail1 Shape by Industry

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data) Cont.

Industry	Larger Envelope 2009	Postcards 1987	Postcards 2008	Postcards 2009
Financial:
Credit card	6.5	0.5	1.2	1.3
Bank	3.6	3.4	3.7	3.5
Securities broker	13.8	0.2	0.4	0.2
Money Market	1.5	0.0	0.0	0.1
Insurance Company	15.2	1.0	3.1	5.6
Real Estate/Mortgage	0.9	4.4	2.6	2.1
Other Financial	0.4	0.0	0.4	0.2
Total Financial	41.8	8.5	11.3	13.0
Merchants:
Supermarkets	1.0	0.9	1.8	2.2
Department store	5.6	19.7	15.8	18.8
Mail order company	8.2	5.2	1.8	4.4
Specialty store	3.5	19.0	15.5	15.1
Publisher	7.0	6.4	1.5	2.6
Land promotion company	0.2	0.3	0.5	0.5
Online Auction	0.2	N/A	0.1	0.2
Restaurant	0.2	6.1	1.9	2.1
Consumer packaged goods	2.6	1.4	2.6	2.0
Auto dealers	1.0	1.4	1.5	0.6
Service stations	0.1	0.3	0.8	1.6
Mall	0.0	0.1	0.1	0.0
Other merchants	1.7	1.9	2.1	1.7
Total Merchants	31.0	62.7	45.9	51.9
Services:
Telephone	2.7	1.7	1.9	1.8
Other Utilities	0.6	0.2	1.0	1.5
Medical	3.2	2.5	4.7	3.5
Other professional	0.8	0.3	0.5	0.5
Leisure service	2.3	2.7	4.3	5.6
Cable TV	1.4	2.9	4.0	2.0
Computer	0.3	0.0	0.5	0.4
Craftsman	0.0	0.4	1.8	1.7
Other services	1.8	5.4	5.9	5.5
Total Services	13.0	16.1	24.8	22.5
Federal Government	0.9	N/A	7.5	1.6
Nonfederal Government	0.6	1.6	0.9	1.6
Social/Charitable/Political/Nonprofit:
Union/professional	0.7	0.3	0.3	0.3
Church	0.3	0.3	0.2	0.6
Veterans	0.0	N/A	0.0	0.0
Educational	0.9	0.8	1.6	1.8
Charities	0.4	N/A	0.4	0.8
Political	0.3	3.7	4.4	3.0
AARP	0.8	0.0	0.0	0.0
Other Social/Charitable/Political/Nonprofit	1.1	0.5	0.4	0.5
Total Social/Charitable/Political/Nonprofit	4.5	5.6	7.3	7.0
Not from one organization	6.9	2.9	1.7	1.7
Don't know/No answer	1.2	1.6	0.5	0.6
Total	99.9	100.0	100.0	100.0

Note: Sub-totals and Totals may not sum due to rounding.

Table A3-7b

Standard Mail1 Shape by Industry

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Catalog (not in envelope) 1987	Catalog (not in envelope) 2008	Catalog (not in envelope) 2009	Flyers/ Circulars 1987	Flyers/ Circulars 2008


Financial:
Credit card	0.5	0.3	0.2	0.9	0.9
Bank	0.2	0.1	0.1	1.3	2.9
Securities broker	0.3	0.6	0.7	0.7	1.0
Money Market	0.1	0.1	0.1	0.1	0.1
Insurance Company	0.3	0.2	0.2	1.4	2.5
Real Estate/Mortgage	0.2	0.1	0.1	1.7	1.6
Other Financial	0.0	0.1	0.0	0.3	0.2
Total Financial	1.6	1.3	1.5	6.4	9.2
Merchants:
Supermarkets	0.9	0.4	0.5	10.0	2.6
Department store	31.9	12.9	11.3	23.4	10.9
Mail order company	41.0	53.4	51.7	4.2	1.8
Specialty store	12.9	21.0	26.2	17.0	17.7
Publisher	3.2	1.6	0.9	10.3	1.4
Land promotion company	0.1	0.1	0.0	0.3	0.2
Online Auction	N/A	0.1	0.1	N/A	0.1
Restaurant	0.1	0.0	0.0	1.8	2.0
Consumer packaged goods	0.5	1.1	2.1	2.2	2.6
Auto dealers	0.2	0.0	0.1	0.9	2.7
Service stations	0.0	0.0	0.0	0.4	1.1
Mall	0.2	0.0	0.0	0.4	0.1
Other merchants	0.9	0.3	0.3	1.4	0.7
Total Merchants	91.9	91.0	93.3	72.3	43.9
Services:
Telephone	0.3	0.5	0.5	0.4	2.4
Other Utilities	0.1	0.0	0.1	0.2	0.6
Medical	0.1	0.2	0.2	1.7	2.6
Other professional	0.0	0.1	0.0	0.5	0.4
Leisure service	0.3	1.5	1.1	2.0	3.6
Cable TV	1.0	0.2	0.2	1.2	3.9
Computer	0.2	1.3	0.3	0.2	0.7
Craftsman	0.0	0.0	0.0	0.5	1.3
Other services	0.2	0.3	0.1	1.8	4.4
Total Services	2.2	4.2	2.5	8.5	19.7
Federal Government	N/A	0.2	0.1	N/A	1.0
Nonfederal Government	0.5	0.1	0.2	2.0	1.1
Social/Charitable/Political/Nonprofit:
Union/professional	0.1	0.1	0.0	0.4	0.3
Church	0.0	0.1	0.0	0.3	0.3
Veterans	N/A	0.0	0.0	N/A	0.0
Educational	0.3	0.3	0.5	0.9	1.0
Charities	N/A	0.1	0.0	N/A	0.1
Political	0.0	0.0	0.0	2.2	3.7
AARP	0.1	0.0	0.0	0.0	0.2
Other Social/Charitable/Political/Nonprofit	0.0	0.1	0.0	0.7	0.3
Total Social/Charitable/Political/Nonprofit	0.5	0.7	0.7	4.5	5.9
Not from one organization	1.9	2.2	1.3	4.9	19.1
Don't know/No answer	1.4	0.2	0.4	1.4	0.1
Total	100.0	100.0	100.0	100.0	100.0

Continued below

Note: Sub-totals and Totals may not sum due to rounding.

Table A3-7b

Standard Mail1 Shape by Industry

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data) Cont.

Industry	Flyers/ Circulars 2009	Magazines/ Newsletters 1987	Magazines/ Newsletters 2008	Magazines/ Newsletters 2009
Financial:
Credit card	1.7	0.0	0.1	0.2
Bank	3.2	0.1	1.0	0.9
Securities broker	0.8	0.8	4.9	4.5
Money Market	0.1	0.0	0.5	0.5
Insurance Company	2.8	0.8	3.1	3.3
Real Estate/Mortgage	1.1	0.6	0.5	0.3
Other Financial	0.2	0.2	0.4	0.4
Total Financial	9.9	2.5	10.5	10.2
Merchants:
Supermarkets	2.8	1.1	1.9	2.3
Department store	9.7	2.1	4.3	3.8
Mail order company	2.2	1.4	4.4	2.3
Specialty store	17.8	1.4	3.3	3.7
Publisher	1.1	71.9	16.7	25.1
Land promotion company	0.1	0.0	0.1	0.0
Online Auction	0.1	N/A	0.0	0.1
Restaurant	2.2	0.0	0.1	0.1
Consumer packaged goods	2.9	1.3	2.3	2.5
Auto dealers	1.5	0.4	0.4	0.2
Service stations	1.3	0.0	0.1	0.0
Mall	0.0	0.1	0.0	0.0
Other merchants	0.8	0.0	0.4	0.6
Total Merchants	42.5	79.7	34.0	40.8
Services:
Telephone	2.7	0.4	0.4	0.3
Other Utilities	0.6	0.4	0.7	0.9
Medical	2.6	1.7	2.4	2.5
Other professional	0.2	0.4	0.5	0.2
Leisure service	3.7	0.6	2.2	1.9
Cable TV	3.6	1.6	0.7	0.4
Computer	0.5	0.1	0.3	0.0
Craftsman	1.3	0.0	0.1	0.1
Other services	4.9	0.8	0.8	0.9
Total Services	20.1	6.0	8.1	7.2
Federal Government	0.7	N/A	0.8	1.3
Nonfederal Government	0.8	1.0	3.5	3.8
Social/Charitable/Political/Nonprofit:
Union/professional	0.3	0.4	1.5	2.0
Church	0.1	0.7	0.6	0.4
Veterans	0.0	N/A	0.1	0.3
Educational	0.9	0.4	1.5	1.2
Charities	0.0	N/A	0.2	0.0
Political	3.1	0.6	0.3	0.4
AARP	0.1	0.4	0.3	0.2
Other Social/Charitable/Political/Nonprofit	0.7	0.8	0.5	1.1
Total Social/Charitable/Political/Nonprofit	5.3	3.3	5.1	5.7
Not from one organization	20.4	6.0	37.7	30.3
Don't know/No answer	0.2	1.5	0.3	0.8
Total	99.9	100.0	100.0	99.9

Note: Sub-totals and Totals may not sum due to rounding.

Table A3-8

Standard Mail1 Shape by Addressee

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Shape	Specific Household Member 1987	Specific Household Member 2008	Specific Household Member 2009	Occupant/Resident 1987	Occupant/Resident 2008	Occupant/Resident 2009


Letter size envelope	89.5	88.8	88.2	8.6	7.1	7.8
Larger envelope	87.2	91.7	90.2	11.1	7.5	8.7
Detached label card	5.5	10.6	14.9	94.4	89.2	84.9
Postcard	65.4	69.1	74.2	34.4	30.8	24.8
Catalog (not in envelope)	84.0	94.9	95.6	15.6	4.5	4.0
Flyers/Circulars	47.8	62.8	61.9	51.5	36.7	37.6
Magazines/Newsletters	37.6	50.7	48.0	58.5	48.6	51.2

Table A3-8

Standard Mail1 Shape by Addressee

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data) Cont.

Shape	No Answer 1987	No Answer 2008	No Answer 2009	Total 1987	Total 2008	Total 2009
Letter size envelope	1.9	4.1	4.0	100.0	100.0	100.0
Larger envelope	1.7	0.8	1.1	100.0	100.0	100.0
Detached label card	0.1	0.1	0.1	100.0	100.0	100.0
Postcard	0.2	0.1	1.0	100.0	100.0	100.0
Catalog (not in envelope)	0.4	0.7	0.4	100.0	100.0	100.0
Flyers/Circulars	0.7	0.5	0.5	100.0	100.0	100.0
Magazines/Newsletters	3.9	0.7	0.8	100.0	100.0	100.0

Note: Percents are row percentages within each Shape category.

Table A3-9

Standard Mail Demographics -- Pieces Received Per Household Per Week

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Income	1987	2008	2009
< $7K	3.8	4.5	3.1
$ 7K - $9.9K	5.2	4.9	5.4
$ 10K - $14.9K	5.8	7.0	5.3
$ 15K - $19.9K	6.5	7.0	5.6
$ 20K - $24.9K	6.6	7.6	7.0
$ 25K - $29.9K	7.9	7.8	7.2
$ 30K - $34.9K	8.7	7.8	7.2
$ 35K - $49.9K	9.5	9.6	7.9
$ 50K - $64.9K	10.9	10.8	9.5
$ 65K - Over	14.8	14.7	12.1

Age of Head of Household	1987	2008	2009
18 - 24	3.3	6.2	4.6
25 - 34	6.6	9.7	7.8
35 - 44	8.3	11.8	9.6
45 - 54	8.9	12.4	10.2
55 - 64	9.8	12.9	11.0
65 - 69	8.2	12.9	11.5
70-74	7.6	11.3	10.8
75+	7.6	10.8	9.2

Education of Head of Household	1987	2008	2009
< 8th grade	5.0	8.3	5.2
Some High School	5.6	7.4	6.3
High School	7.0	10.1	8.7
Some College	7.9	11.1	9.4
Technical School	7.8	11.3	9.7
College	9.9	13.3	11.2
Post graduate	11.8	16.3	12.8

Type of Household	1987	2008	2009
One-person household	5.5	8.4	7.2
Male	4.7	7.4	6.5
Female	5.8	8.8	7.6
More than one adult without children	8.9	12.3	10.4
One-earner	9.0	12.1	9.9
Two-earner	8.9	12.1	10.8
More than one adult with children	8.2	12.0	10.1

One-earner	7.9	10.7	9.7
Two-earner	8.6	12.8	10.9

Employment of Head of Household	1987	2008	2009
White collar professional	8.2	13.7	11.2
White collar sales/clerical	6.8	10.6	8.8
Blue collar craftsmen/mechanic	5.4	10.6	9.2
Service Worker	5.2	10.9	6.9
Other employed	4.6	9.2	8.3
Homemaker	7.3	9.0	6.9
Student1	8.0	6.0	5.0
Retired	6.8	11.8	10.2
Other not employed1	2.5	11.1	7.1

Type of Dwelling	1987	2008	2009
Single-family house	9.0	12.3	10.6
Multi-family unit	4.5	8.6	6.6
Mobile home	5.5	7.2	6.5

Number of Adults	1987	2008	2009
1	5.2	8.5	7.1
2	8.3	12.0	10.3
3	9.0	12.5	10.3
4+	9.0	13.7	10.7

Note: 2008/2009 Estimates for Income Levels $25K-$29.9K are identical to those in

$30K-$34.9K since categories used to collect data only included $25K-$34.9K.

Table A3-10

Receipt of First-Class and Total Standard Mail (Including Non-Profit Mail)

by Mail Order Purchases Made in Last Year

(Pieces Per Household Per Week)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Mail Order Purchases	First-Class 1987	First-Class 2008	First-Class 2009	Standard Mail (Including Nonprofit Mail) 1987	Standard Mail (Including Nonprofit Mail) 2008	Standard Mail (Including Nonprofit Mail) 2009


0	7.0	9.0	8.5	7.5	12.5	11.0
1	8.7	9.7	8.4	9.5	13.3	10.6
2	8.2	9.7	9.0	9.5	14.7	12.3
3 - 5	9.5	10.3	9.3	10.8	16.2	12.7
6 - 10	11.3	11.2	10.2	13.8	17.6	14.6
11 +	12.3	12.1	10.5	15.2	19.6	16.6

Table A3-11

Standard Mail by Familiarity With Institution

(Percentage of Mail Pieces Received by Households)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Familiarity	1987	2008	2009
Familiarity	1987	2008	2009
Previous customer	47.5	55.6	56.9
Organization known	17.4	22.4	20.4
Organization unknown	18.1	12.1	11.2
Don't know/No answer	17.1	9.9	11.5
Total Received	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A3-12

Standard Mail by Industry and Familiarity

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Previous Customer 1987	Previous Customer 2008	Previous Customer 2009	Organization Known 1987	Organization Known 2008	Organization Known 2009	Organization Unknown 1987	Organization Unknown 2008	Organization Unknown 2009	Don't Know/No Answer 1987	Don't Know/No Answer 2008	Don't Know/No Answer2009	Total 1987	Total 2008	Total 2009


















Financial:
Credit card	52.4	50.4	57.5	19.9	40.6	28.5	17.7	5.4	5.0	10.0	3.6	9.0	100.0	100.0	100.0
Bank	43.6	51.2	55.2	17.3	19.2	20.0	23.1	15.4	12.6	16.0	14.2	12.1	100.0	100.0	100.0
Securities broker	49.5	73.6	83.1	13.5	7.0	3.8	25.7	10.0	5.0	11.3	9.5	8.1	100.0	100.0	100.0
Money Market	55.3	72.2	76.3	13.3	9.3	6.2	15.9	10.6	12.4	15.5	7.9	5.1	100.0	100.0	100.0
Insurance Company	33.6	33.6	33.4	21.8	38.7	37.9	32.3	17.2	15.4	12.3	10.5	13.3	100.0	100.0	100.0
Real Estate/Mortgage	13.3	24.9	26.8	41.1	26.4	28.6	32.6	38.5	37.5	13.0	10.3	7.1	100.0	100.0	100.0
Total Financial	40.5	47.5	50.2	21.3	31.3	27.3	25.7	12.8	11.7	12.5	8.4	10.8	100.0	100.0	100.0
Merchants:
Supermarkets	60.1	74.7	80.1	15.2	13.7	9.5	5.4	4.4	2.5	19.3	7.2	8.0	100.0	100.0	100.0
Department store	75.2	85.6	86.4	9.1	4.9	4.4	4.3	1.9	1.2	11.4	7.6	8.0	100.0	100.0	100.0
Mail order company	50.8	57.9	59.1	17.3	16.5	16.2	22.4	13.2	12.6	9.4	12.5	12.2	100.0	100.0	100.0
Specialty store	50.5	73.4	74.0	20.0	12.3	11.9	17.2	6.1	5.2	12.4	8.2	8.9	100.0	100.0	100.0
Publisher	40.9	52.3	52.4	18.6	21.7	19.0	14.3	10.2	9.5	26.2	15.8	19.0	100.0	100.0	100.0
Land promotion company	3.0	18.6	11.5	15.4	25.7	22.3	70.4	49.0	45.5	11.2	6.7	20.7	100.0	100.0	100.0
Online Auction	N/A	71.3	57.4	N/A	11.2	20.2	N/A	5.9	20.1	N/A	11.6	2.2	N/A	100.0	100.0
Restaurant	50.2	50.8	54.6	20.2	19.3	22.0	13.4	15.7	15.2	16.2	14.2	8.1	100.0	100.0	100.0
Consumer packaged goods	55.7	49.7	60.2	20.5	23.6	20.0	11.7	15.6	9.1	12.1	11.1	10.8	100.0	100.0	100.0
Auto dealers	48.2	31.5	38.7	27.1	37.5	38.8	12.5	22.8	13.8	12.2	8.2	8.7	100.0	100.0	100.0
Service stations	23.6	59.8	62.4	34.1	17.2	20.6	24.7	11.9	9.3	17.6	11.0	7.7	100.0	100.0	100.0
Mall	39.8	37.9	66.4	2.5	4.7	18.3	0.4	3.9	0.0	57.3	53.5	15.3	100.0	100.0	100.0
Total Merchants	54.0	65.8	67.3	16.1	14.4	13.6	14.7	9.2	8.0	15.2	10.6	11.1	100.0	100.0	100.0
Services:
Telephone	65.1	64.6	62.7	17.1	24.4	23.7	5.9	2.3	2.5	11.9	8.7	11.0	100.0	100.0	100.0
Other Utilities	70.9	71.4	71.9	5.8	9.4	14.0	7.9	10.5	6.6	15.4	8.6	7.5	100.0	100.0	100.0
Medical	35.0	36.4	34.8	19.5	19.2	19.4	34.4	34.5	35.5	11.2	9.9	10.3	100.0	100.0	100.0
Other professional	43.9	28.8	35.5	13.9	21.5	18.7	31.2	41.7	39.1	11.0	8.0	6.7	100.0	100.0	100.0
Leisure service	33.7	60.7	60.9	21.2	21.4	16.0	31.0	10.9	11.6	14.1	7.0	11.5	100.0	100.0	100.0
Cable TV	65.4	49.8	45.9	17.7	38.8	40.2	6.1	3.4	4.3	10.8	8.0	9.6	100.0	100.0	100.0
Computer	42.7	60.1	53.3	26.7	27.7	25.3	22.7	5.0	12.8	8.0	7.2	8.6	100.0	100.0	100.0
Craftsman	7.7	11.2	10.1	32.1	27.1	23.7	47.7	53.1	50.7	12.5	8.6	15.5	100.0	100.0	100.0
Total Services	41.6	48.5	46.0	20.0	26.1	26.1	24.9	16.7	16.9	13.5	8.7	10.9	100.0	100.0	100.0
Nonfederal Government	47.8	58.3	53.7	26.5	19.6	23.4	8.9	5.4	7.5	16.9	16.7	15.4	100.0	100.0	100.0

Note: Percents are row percentages within each Industry classification.

Table A3-13

Standard Mail -- Shape by Familiarity With Organization

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Familiarity	Letter Size Envelope 1987	Letter Size Envelope 2008	Letter Size Envelope 2009	Larger Than Letter Size Envelope 1987	Larger Than Letter Size Envelope 2008	Larger Than Letter Size Envelope 2009


Previous customer	44.5	46.9	48.0	48.6	53.4	60.0
Organization known	19.8	27.5	23.9	18.8	22.9	17.3
Organization unknown	23.9	11.5	10.9	19.8	12.8	10.4
More than one company/ Don't Know/ No Answer	11.9	14.2	17.2	12.8	10.9	12.2
Total	100.0	100.0	100.0	100.0	100.0	100.0

Familiarity	Detached Label Postcard 1987	Detached Label Postcard 2008	Detached Label Postcard 2009	Postcard 1987	Postcard 2008	Postcard 2009
Previous customer	17.9	5.2	6.3	48.7	58.7	59.2
Organization known	16.4	2.8	1.1	17.6	17.5	20.9
Organization unknown	30.0	2.1	2.1	20.9	18.9	14.2
More than one company/ Don't Know/ No Answer	35.7	89.8	90.5	12.8	4.9	5.7
Total	100.0	100.0	100.0	100.0	100.0	100.0

TableContinued Bellow

Cont.

Table A3-13

Standard Mail -- Shape by Familiarity With Organization

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data) Continued

Familiarity	Postcard 1987	Postcard 2008	Postcard 2009	Flyers 1987	Flyers 2008


Previous customer	63.1	64.6	67.7	49.4	45.0
Organization known	14.5	14.4	14.2	17.7	16.5
Organization unknown	13.0	9.1	8.3	13.5	11.3
More than one company/ Don't Know/ No Answer	9.5	11.8	9.9	19.5	27.2
Total	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Familiarity	Flyers 2009	Newspapers/Magazines 1987	Newspapers/Magazines 2008	Newspapers/Magazines 2009
Previous customer	44.1	24.4	37.8	40.1
Organization known	16.0	10.6	10.3	9.5
Organization unknown	10.7	6.3	4.0	3.6
More than one company/ Don't Know/ No Answer	29.1	58.8	47.8	46.8
Total	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A3-14

Standard Mail -- Mail Order Industry Shape

by Familiarity With Organization

(Percentage of Mail Pieces Received by Households)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Familiarity	Letter Size Envelope 1987	Letter Size Envelope 2008	Letter Size Envelope 2009	Larger Than Letter Size Envelope 1987	Larger Than Letter Size Envelope 2008	Larger Than Letter Size Envelope 2009


Previous customer	46.6	49.8	54.1	52.9	55.3	60.2
Organization known	17.1	16.4	13.6	15.4	18.6	18.0
Organization unknown	27.3	13.7	12.8	19.8	20.8	16.3
Don't know/No answer	9.0	20.1	19.5	11.9	5.3	5.5
Total	100.0	100.0	100.0	100.0	100.0	100.0

Table Continued Below

Cont.

Catalog Not In Envelope 1987	Catalog Not In Envelope 2008	Catalog Not In Envelope 2009	Flyers 1987	Flyers 2008	Flyers 2009


53.0	59.8	61.2	42.0	46.1	44.9
18.8	16.3	16.9	15.5	17.9	13.6
20.7	12.6	12.3	29.7	17.8	16.5
7.5	11.3	9.5	12.8	18.2	24.9
100.0	100.0	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A3-15

Standard Mail Receipt

by Number of Financial Accounts and Insurance Policies

Pieces per Household per Week

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Postal Fiscal Year	Number of Accounts and Policies None (0)	Number of Accounts and Policies Low (1 - 5)	Number of Accounts and Policies Medium (6 - 9)	Number of Accounts and Policies High (10 +)


1987	2.7	4.9	8.0	11.0
2008	4.0	7.5	10.9	13.8
2009	3.6	5.9	8.9	12.0

Table A3-16

Standard Mail Receipt

by Number of Credit Card Accounts

Pieces per Household per Week

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Postal Fiscal Year	Number of Credit Cards None (0)	Number of Credit Cards Low (1 - 3)	Number of Credit Cards Medium (4 - 7)	Number of Credit Cards High (8 +)


1987	4.0	6.4	9.3	12.5
2008	5.6	9.1	12.3	15.1
2009	4.9	7.8	10.6	12.6

Table A3-17

Standard Mail Treatment of Mail Piece by Familiarity With Organization

(Percentage of Mail Received by Household)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Treatment of Advertising	Previous Customer 1987	Previous Customer 2008	Previous Customer 2009	Organization Known 1987	Organization Known 2008	Organization Known 2009


Read	58.4	59.0	61.2	31.2	27.6	28.7
Looked at	23.3	14.8	14.9	38.2	22.1	23.1
Discarded	7.0	18.1	16.0	23.5	46.4	44.1
Set Aside	10.2	7.8	7.7	6.3	3.6	3.9
Don't know/No answer	1.1	0.2	0.2	0.8	0.2	0.1
Total Mail Received by Household	100.0	100.0	100.0	100.0	100.0	100.0

Treatment of Advertising	Organization Not Known 1987	Organization Not Known 2008	Organization Not Known 2009	Total1 1987	Total 1 2008	Total 1 2009
Read	26.2	24.2	25.3	41.5	42.4	44.8
Looked at	35.2	21.3	21.2	26.4	16.4	16.1
Discarded	31.1	50.3	49.5	14.0	27.0	24.6
Set Aside	6.4	4.1	3.8	8.1	6.0	6.1
Don't know/No answer	1.2	0.1	0.2	10.0	8.1	8.4
Total Mail Received by Household	100.0	100.0	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

1 Total includes pieces for which no response was given as to familiarity.

Table A3-18

Standard Mail Usefulness of Mail Pieces by Familiarity With Organization

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Reaction to Advertising	Previous Customer 1987	Previous Customer 2008	Previous Customer 2009	Organization Known 1987	Organization Known 2008	Organization Known 2009


Useful	62.5	57.0	61.4	25.9	16.0	18.7
Interesting	21.7	13.6	14.2	31.7	16.7	18.8
Not interesting	10.6	25.7	23.6	32.9	59.5	61.0
Objectionable	2.2	3.3	0.5	6.7	7.4	1.1
Don't know/No answer	3.1	0.4	0.3	2.8	0.5	0.4
Total	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Reaction to Advertising	Organization Not Known 1987	Organization Not Known 2008	Organization Not Known 2009	Total 1 1987	Total 1 2008	Total 1 2009
Useful	14.8	11.1	11.8	40.2	37.7	42.2
Interesting	24.4	12.4	15.0	22.0	13.1	13.9
Not interesting	46.7	68.0	70.6	21.3	36.1	34.6
Objectionable	10.7	8.2	2.3	4.6	4.7	0.8
Don't know/No answer	3.4	0.4	0.3	12.0	8.3	8.5
Total	100.0	100.0	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

1 Total includes pieces for which no response was given as to familiarity.

Table A3-19

Standard Mail Response to Advertising by Familiarity With Organization

(If Pieces Contained an Advertisement of Request for Donation and was from One Organization Only)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Response to Advertising	Previous Customer 1987	Previous Customer 2008	Previous Customer 2009	Organization Known 1987	Organization Known 2008	Organization Known 2009


Yes	21.6	16.8	18.4	5.7	2.4	2.9
No	47.7	56.4	56.5	78.6	85.8	87.7
Maybe	27.4	23.2	23.0	12.1	7.3	7.7
No answer	3.3	3.6	2.1	3.6	4.6	1.7
Total	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	3.0	5.6	4.8	1.5	2.3	1.7

Table continued below

Cont.

Response to Advertising	Organization Not Known 2008	Organization Not Known 2009	Total 1 1987	Total 1 2008	Total 1 2009


Yes	1.9	2.4	14.6	10.6	12.2
No	88.6	89.6	58.6	62.9	62.7
Maybe	6.0	6.2	19.9	16.2	16.4
No answer	3.5	1.7	7.0	10.3	8.7
Total	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	1.2	0.9	6.1	10.3	8.6

Note: Totals may not sum to 100 due to rounding.

1 Total includes pieces for which no response was given as to familiarity.Table A3-20

Standard Mail Treatment by Usefulness

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Treatment	Usefulness Useful 1987	Usefulness Useful 2008	Usefulness Useful 2009	Usefulness Interesting 1987	Usefulness Interesting 2008


Read	68.0	69.3	73.4	20.2	15.0
Looked at	24.4	19.5	23.5	36.5	21.7
Discarded	4.5	4.0	4.8	12.9	7.3
Set aside	58.2	66.9	70.2	25.6	19.5

Table Continued below

Cont.

Treatment	Usefulness Interesting 2009	Usefulness Not Interesting 1987	Usefulness Not Interesting 2008	Usefulness Not Interesting 2009
Read	14.6	7.0	12.8	11.4
Looked at	24.6	21.5	53.0	51.0
Discarded	8.9	66.0	79.2	83.9
Set aside	19.3	8.4	9.3	10.3

Treatment	Usefulness Objectionable 1987	Usefulness Objectionable 2008	Usefulness Objectionable 2009	Usefulness Don't Know/No Answer 1987	Usefulness Don't Know/No Answer 2008


Read	2.2	2.6	0.3	2.6	0.3
Looked at	5.2	5.5	0.8	12.4	0.3
Discarded	12.9	9.1	2.2	3.7	0.5
Set aside	4.6	3.8	0.1	3.2	0.4

Table continued Below

Cont.

Treatment	Usefulness Don't Know/No Answer 2009	Usefulness Total 1987	Usefulness Total 2008	Usefulness Total 2009
Read	0.3	100.0	100.0	100.0
Looked at	0.2	100.0	100.0	100.0
Discarded	0.3	100.0	100.0	100.0
Set aside	0.2	100.0	100.0	100.0

Note: Percents are row percentages within each Treatment category.

Note: Totals may not sum to 100 due to rounding.

Table A3-21

Standard Mail Usefulness by Treatment

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Treatment	Usefulness Useful 1987	Usefulness Useful 2008	Usefulness Useful 2009	Usefulness Interesting 1987	Usefulness Interesting 2008	Usefulness Interesting 2009


Read	70.2	77.9	78.0	38.0	48.6	47.1
Looked at	15.9	8.5	9.0	43.8	27.3	28.5
Discarded	1.6	2.8	2.8	8.2	15.0	15.8
Set aside	11.7	10.6	10.2	9.4	8.9	8.5
Don't know/No answer	0.6	0.1	0.1	0.6	0.2	0.1
Total	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Treatment	Usefulness Not Interesting 1987	Usefulness Not Interesting 2008	Usefulness Not Interesting 2009	Usefulness Objectionable 1987	Usefulness Objectionable 2008	Usefulness Objectionable 2009
Read	13.6	15.0	14.8	20.0	23.4	17.4
Looked at	39.0	24.1	23.8	30.1	19.2	15.2
Discarded	43.7	59.2	59.6	39.6	52.3	66.6
Set aside	3.2	1.5	1.8	8.2	4.8	0.6
Don't know/No answer	0.5	0.1	0.0	2.1	0.2	0.3
Total	100.0	100.0	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A3-22

Standard Mail Treatment by Intended Response

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Treatment	Intended Response Yes 1987	Intended Response Yes 2008	Intended Response Yes 2009	Intended Response No 1987	Intended Response No 2008	Intended Response No 2009	Intended Response Maybe 1987	Intended Response Maybe 2008


Read by member of household	27.1	21.1	22.8	42.6	49.5	49.8	26.8	25.6
Read by more than one member of household1	N/A	27.7	31.2	N/A	33.0	34.9	N/A	35.2
Looked at	4.9	2.5	2.9	77.9	85.0	84.9	14.1	8.6
Discarded	0.9	0.6	0.4	92.5	93.4	96.1	2.4	1.1
Set aside	15.4	12.2	13.7	35.3	35.8	36.4	46.2	49.5

Table continued below

Cont.

Treatment	Intended Response Maybe 2009	Intended Response No Answer 1987	Intended Response No Answer 2008	Intended Response No Answer 2009	Intended Response Total 1987	Intended Response Total 2008	Intended Response Total2009
Read by member of household	25.0	3.6	3.8	2.4	100.0	100.0	100.0
Read by more than one member of household1	30.9	N/A	4.2	3.0	N/A	100.0	100.0
Looked at	10.1	3.1	3.9	2.1	100.0	100.0	100.0
Discarded	1.2	4.3	4.9	2.3	100.0	100.0	100.0
Set aside	47.7	3.0	2.4	2.1	100.0	100.0	100.0

Note: Percents are row percentages within each Treatment category.

Note: Totals may not sum to 100 due to rounding.

Table A3-23

Standard Mail Intended Response by Treatment

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Treatment	Intended Response Yes 1987	Intended Response Yes 2008	Intended Response Yes 2009	Intended Response No 1987	Intended Response No 2008


Read by member of household	18.8	69.0	69.1	30.8	27.4
Read by more than one member of household1	N/A	18.6	18.9	N/A	3.7
Looked at	9.8	4.0	4.1	38.9	23.2
Discarded	0.9	1.5	0.9	23.7	42.2
Set aside	9.0	6.8	6.7	5.1	3.4
Don't know/No answer	1.5	0.1	0.4	1.5	0.1
Total	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Treatment	Intended Response No 2009	Intended Response Maybe 1987	Intended Response Maybe 2008	Intended Response Maybe 2009
Read by member of household	29.3	57.0	55.1	56.3
Read by more than one member of household1	4.1	N/A	15.5	13.9
Looked at	22.9	20.7	9.1	10.4
Discarded	40.1	1.8	1.9	1.9
Set aside	3.5	19.7	18.2	17.4
Don't know/No answer	0.2	0.9	0.1	0.0
Total	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A3-24

Standard Mail Usefulness by Intended Response

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Usefulness	Intended Response Yes 1987	Intended Response Yes 2008	Intended Response Yes 2009	Intended Response No 1987	Intended Response No 2008	Intended Response No 2009	Intended Response Maybe 1987	Intended Response Maybe 2008	Intended Response Maybe 2009


Useful	29.4	26.8	27.6	33.8	34.2	37.2	33.7	35.6	32.8
Interesting	6.2	2.7	3.2	72.6	79.2	80.9	17.9	14.8	13.9
Not interesting	1.3	0.7	0.8	92.2	93.2	94.8	3.0	1.8	2.2
Objectionable	3.7	2.1	2.1	83.6	84.0	93.1	9.0	6.4	2.2

Usefulness	Intended Response Don't Know/No Answer 1987	Intended Response Don't Know/No Answer 2008	Intended Response Don't Know/No Answer 2009	Intended Response Total 1987	Intended Response Total 2008	Intended Response Total 2009


Useful	3.2	3.3	2.4	100.0	100.0	100.0
Interesting	3.3	3.3	2.0	100.0	100.0	100.0
Not interesting	3.5	4.4	2.2	100.0	100.0	100.0
Objectionable	3.8	7.5	2.6	100.0	100.0	100.0

Note: Percents are row percentages within each Usefulness category.

Note: Totals may not sum to 100 due to rounding.

Table A3-25

Standard Mail Intended Response by Usefulness

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Usefulness	Intended Response Yes 1987	Intended Response Yes 2008	Intended Response Yes 2009	Intended Response No 1987	Intended Response No 2008


Useful	83.3	93.0	93.4	23.9	20.1
Interesting	10.2	3.5	3.8	30.0	17.3
Not interesting	2.0	2.4	2.4	36.1	56.0
Objectionable	1.2	1.0	0.1	6.7	6.5
Don't know/No answer	3.2	0.1	0.2	3.3	0.2
Total	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Usefulness	Intended Response No 2009	Intended Response Maybe 1987	Intended Response Maybe 2008	Intended Response Maybe 2009
Useful	24.4	69.8	81.3	82.5
Interesting	18.9	21.8	12.5	12.4
Not interesting	55.2	3.4	4.1	4.9
Objectionable	1.3	2.1	1.9	0.1
Don't know/No answer	0.2	2.9	0.1	0.1
Total	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A3-26

Standard Mail Pieces from Credit Card Industry

Response to Mail Piece by Familiarity With Organization

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Familiarity	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009
Familiarity	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009
Previous customer	51.4	37.8	46.5	7.2	3.7	3.2
Organization known	28.4	15.6	14.2	7.9	0.9	0.4
Organization unknown	30.2	14.6	16.1	4.2	2.1	0.9

Table continued below

Cont.

Familiarity	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009
Previous customer	40.0	22.9	35.4	9.3	5.3	5.8
Organization known	17.7	6.0	5.6	5.6	1.3	1.5
Organization unknown	21.3	6.6	1.4	7.8	0.2	0.0

NOTE: Percentages represent row percentages within each familiarity category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-27

Standard Mail Pieces from Insurance Companies

Response to Mail Piece by Familiarity With Organization

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Familiarity	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009
Familiarity	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009
Previous customer	56.7	61.8	58.8	5.6	6.2	6.9
Organization known	31.1	23.5	21.1	6.7	2.8	2.0
Organization unknown	20.2	21.7	21.6	1.9	4.1	2.1

Table continued below

Cont.

Familiarity	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009
Previous customer	48.2	55.0	53.4	12.9	9.2	10.1
Organization known	20.8	11.2	12.3	5.4	0.9	1.6
Organization unknown	8.5	6.8	7.4	1.9	2.6	2.2

NOTE: Percentages represent row percentages within each familiarity category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-28

Standard Mail Pieces from Department Stores

Response to Mail Piece by Familiarity With Organization

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Familiarity	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009


Previous customer	52.4	71.2	71.7	11.2	8.0	8.4
Organization known	25.5	30.2	40.7	6.4	6.3	4.9
Organization unknown	24.4	27.9	59.6	4.5	3.0	4.2

Table continued below

Cont.

Familiarity	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009
Previous customer	64.4	73.5	76.9	17.6	25.8	28.1
Organization known	23.4	26.0	20.4	6.0	8.0	2.9
Organization unknown	17.5	23.6	14.8	7.1	7.5	2.7

NOTE: Percentages represent row percentages within each familiarity category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-29

Standard Mail Pieces from Mail Order Companies

Response to Mail Piece by Familiarity With Organization

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Familiarity	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009


Previous customer	58.4	58.4	58.1	14.0	15.2	14.5
Organization known	32.3	34.6	35.2	10.3	12.5	11.5
Organization unknown	22.2	22.0	21.9	11.3	10.9	10.0

Table continued below

Cont.

Familiarity	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009
Previous customer	63.0	67.0	66.6	24.0	16.9	16.9
Organization known	26.8	27.2	29.8	6.5	3.4	3.0
Organization unknown	13.9	13.8	12.7	4.6	1.8	3.1

NOTE: Percentages represent row percentages within each familiarity category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-30

Standard Mail Pieces from Publishers

Response to Mail Piece by Familiarity With Organization

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Familiarity	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009


Previous customer	65.1	63.8	65.4	8.7	6.4	4.6
Organization known	30.7	34.9	36.7	5.9	4.6	3.9
Organization unknown	27.2	31.3	37.6	9.4	4.2	3.6

Table continued below

Cont.

Familiarity	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009
Previous customer	54.5	52.8	55.7	27.9	18.5	20.6
Organization known	20.9	21.4	21.3	6.5	2.6	3.4
Organization unknown	16.0	12.0	13.1	6.5	2.9	2.4

NOTE: Percentages represent row percentages within each familiarity category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-31

Standard Mail Treatment of Mail Piece by Shape

(Percentage of Mail Pieces Received by Households)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Treatment	Letter Size Envelope 1987	Letter Size Envelope 2008	Letter Size Envelope 2009	Larger Than Letter Size Envelope 1987	Larger Than Letter Size Envelope 2008	Larger Than Letter Size Envelope 2009


Read by member of household	44.5	33.4	35.9	44.0	39.2	42.2
Read by more than one member of household 1	N/A	3.8	4.9	N/A	5.4	7.8
Looked at	26.1	18.6	18.0	26.0	17.3	15.6
Discarded	15.3	33.0	29.3	13.8	28.6	24.1
Set aside	4.8	3.4	3.2	8.8	6.3	7.1
Don't know/No answer	9.3	7.8	8.6	7.4	3.3	3.1
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Treatment	Detached Label Postcard 1987	Detached Label Postcard 2008	Detached Label Postcard 2009	Postcard 1987	Postcard 2008	Postcard 2009
Read by member of household	30.8	24.7	26.9	50.1	47.9	51.4
Read by more than one member of household 1	N/A	4.6	6.0	N/A	8.3	10.0
Looked at	33.8	20.4	21.0	24.7	15.2	12.7
Discarded	19.6	34.2	31.0	15.7	24.1	21.2
Set aside	3.9	3.5	4.9	2.2	2.5	2.6
Don't know/No answer	11.9	12.6	10.2	7.4	2.0	2.0
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Treatment	Catalog Not in Envelope 1987	Catalog Not in Envelope 2008	Catalog Not in Envelope 2009	Flyers 1987	Flyers 2008	Flyers 2009


Read by member of household	42.9	36.8	37.9	40.8	35.2	37.6
Read by more than one member of household 1	N/A	10.3	9.0	N/A	8.3	7.9
Looked at	25.9	12.5	14.6	27.0	16.9	16.4
Discarded	9.7	19.3	18.7	15.1	26.6	25.0
Set aside	15.9	13.4	13.9	6.7	4.2	4.4
Don't know/No answer	5.6	7.6	6.1	10.5	8.7	8.6
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Treatment	Newspapers/ Magazines 1987	Newspapers/ Magazines 2008	Newspapers/ Magazines 2009	Total 1 1987	Total 1 2008	Total 1 2009
Read by member of household	30.1	33.0	33.2	41.5	35.2	37.2
Read by more than one member of household 1	N/A	14.6	15.7	N/A	7.2	7.6
Looked at	17.6	13.0	11.0	26.4	16.4	16.1
Discarded	9.4	17.9	16.1	14.0	27.0	24.6
Set aside	8.1	10.7	10.5	8.1	6.0	6.1
Don't know/No answer	34.9	10.8	13.5	10.0	8.1	8.4
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

1 Total includes pieces for which no response was given as to shape.

Table A3-32

Standard Mail Usefulness of Mail Piece by Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Usefulness	Letter Size Envelope 1987	Letter Size Envelope 2008	Letter Size Envelope 2009	Larger Than Letter Size Envelope 1987	Larger Than Letter Size Envelope 2008	Larger Than Letter Size Envelope 2009


Useful	32.6	25.4	30.7	36.4	36.2	44.5
Interesting	21.3	10.9	12.1	27.4	13.6	14.5
Not interesting	29.0	48.7	47.3	21.1	41.1	36.5
Objectionable	5.7	7.0	1.1	5.8	5.2	0.8
Don't Know/No answer	11.5	8.0	8.8	9.2	3.9	3.7
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Usefulness	Detached Label Postcard 1987	Detached Label Postcard 2008	Detached Label Postcard 2009	Postcard 1987	Postcard 2008	Postcard 2009
Useful	26.8	25.2	22.6	38.4	44.8	49.9
Interesting	16.3	8.0	14.5	20.1	11.0	13.2
Not interesting	34.7	50.3	52.5	27.7	38.1	33.6
Objectionable	7.5	3.9	0.2	4.9	4.1	0.9
Don't Know/No answer	14.7	12.7	10.2	8.9	2.1	2.6
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0

Usefulness	Catalog Not in Envelope 1987	Catalog Not in Envelope 2008	Catalog Not in Envelope 2009	Flyers 1987	Flyers 2008	Flyers 2009


Useful	53.8	52.7	55.6	44.7	40.6	44.1
Interesting	26.1	19.9	21.5	19.4	12.0	12.0
Not interesting	10.8	17.5	16.5	19.5	34.8	34.4
Objectionable	2.3	2.1	0.3	3.8	3.9	0.8
Don't Know/No answer	7.0	7.8	6.1	12.5	8.8	8.8
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Usefulness	Newspapers/ Magazines 1987	Newspapers/ Magazines 2008	Newspapers/ Magazines 2009	Total 1 1987	Total 1 2008	Total 1 2009
Useful	33.3	53.3	55.4	40.2	37.7	42.2
Interesting	16.7	13.4	12.4	22.0	13.1	13.9
Not interesting	9.0	19.4	17.9	21.3	36.1	34.6
Objectionable	2.5	2.9	0.4	4.6	4.7	0.8
Don't Know/No answer	38.5	11.0	13.8	12.0	8.3	8.5
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

1 Total includes pieces for which no response was given as to shape.

Table A3-33

Standard Mail Response to Advertising by Shape

(If Mail Piece Contained Advertising or Request for Donation)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Response	Letter Size Envelope 1987	Letter Size Envelope 2008	Letter Size Envelope 2009	Larger Than Letter Size Envelope 1987	Larger Than Letter Size Envelope 2008	Larger Than Letter Size Envelope 2009


Yes	12.8	7.3	8.9	16.5	11.0	14.9
No	69.6	74.9	74.6	62.1	70.7	70.4
Maybe	13.1	8.7	9.4	16.7	12.3	11.4
No answer	4.5	9.1	7.1	4.8	6.0	3.2
Total	100.0	100.0	100.0	100.0	100.0	100.0

Table contined below

Cont.

Response	Detached Label Postcard 1987	Detached Label Postcard 2008	Detached Label Postcard 2009	Postcard 1987	Postcard 2008	Postcard 2009
Yes	8.6	6.0	6.1	15.4	15.2	17.2
No	69.5	65.8	72.8	63.6	62.0	60.8
Maybe	10.5	8.7	9.0	13.6	18.0	18.2
No answer	11.4	19.4	12.0	7.4	4.8	3.8
Total	100.0	100.0	100.0	100.0	100.0	100.0

Response	Catalog Not in Envelope1987	Catalog Not in Envelope 2008	Catalog Not in Envelope 2009	Flyers 1987	Flyers 2008	Flyers 2009


Yes	16.1	12.6	12.9	15.6	12.6	14.0
No	46.6	49.5	51.9	54.2	58.5	59.2
Maybe	32.5	28.9	28.3	21.2	16.7	16.2
No answer	4.8	9.0	6.9	9.1	12.2	10.6
Total	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Response	Newspapers/ Magazines 1987	Newspapers/ Magazines 2008	Newspapers/ Magazines 2009	Total 1 1987	Total 1 2008	Total 1 2009
Yes	10.2	10.5	12.8	14.6	10.6	12.2
No	44.3	54.4	51.8	58.6	62.9	62.7
Maybe	16.9	19.2	19.6	19.9	16.2	16.4
No answer	28.6	15.9	15.8	7.0	10.3	8.7
Total	100.0	100.0	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

1 Total includes pieces for which no response was given as to shape.

Table A3-34

Standard Mail Percentage of Pieces Read Immediately

and Set Aside by Shape and Familiarity With Organization

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Familiarity	Shape Letter Size Envelope Read 1987	Shape Letter Size Envelope Read 2008	Shape Letter Size Envelope Read 2009	Shape Letter Size Envelope Set Aside 1987	Shape Letter Size Envelope Set Aside 2008	Shape Letter Size Envelope Set Aside 2009	Shape Larger Than Letter Size Envelope Read 1987	Shape Larger Than Letter Size Envelope Read 2008	Shape Larger Than Letter Size Envelope Read 2009



Previous customer	64.7	53.5	59.0	5.3	4.4	3.9	60.1	58.8	61.9
Organization known	34.6	23.7	23.1	5.8	2.1	2.3	30.3	26.9	30.1
Organization unknown	29.0	23.6	27.4	4.6	2.4	2.3	27.6	25.4	26.7

Table continued below

Cont.

Familiarity	Shape Larger Than Letter Size Envelope Set Aside 1987	Shape Larger Than Letter Size Envelope Set Aside 2008	Shape Larger Than Letter Size Envelope Set Aside 2009	Shape Postcard Read 1987	Shape Postcard Read 2008	Shape Postcard Read 2009	Shape Postcard Set Aside 1987	Shape Postcard Set Aside 2008	Shape Postcard Set Aside 2009
Previous customer	10.4	8.1	8.5	67.9	72.4	77.6	2.6	2.8	3.2
Organization known	6.2	2.8	3.4	38.3	40.5	43.1	2.1	0.5	2.3
Organization unknown	7.0	4.6	8.5	32.8	27.3	28.6	1.9	3.1	1.0

NOTE: Percentages represent row percentages within each industry classification;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-35

Standard Mail Percentage of Pieces Eliciting

Intended Response by Shape and Familiarity With Organization

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Familiarity	Shape Letter Size Envelope 1987	Shape Letter Size Envelope 2008	Shape Letter Size Envelope 2009	Shape Larger Than Letter Size Envelope 1987	Shape Larger Than Letter Size Envelope 2008


Previous customer	20.3	23.6	24.6	22.7	4.7
Organization known	5.9	42.7	37.0	7.1	7.6
Organization unknown	5.0	42.3	30.0	5.2	6.7

Table continued below

Cont.

Familiarity	Shape Larger Than Letter Size Envelope 2009	Shape Postcard 1987	Shape Postcard 2008	Shape Postcard 2009
Previous customer	3.7	20.3	5.2	4.6
Organization known	8.3	8.8	4.3	2.7
Organization unknown	4.6	3.6	9.5	7.6

Familiarity	Shape Catalog Not In Envelope 1987	Shape Catalog Not In Envelope 2008	Shape Catalog Not In Envelope 2009	Shape Flyers 1987	Shape Flyers 2008


Previous customer	21.5	26.8	24.7	22.3	34.4
Organization known	6.4	20.5	15.4	4.6	22.0
Organization unknown	5.0	14.1	14.3	4.8	23.8

Table continued below

Cont.

Familiarity	Shape Flyers 2009	Shape Newspapers/Magazines 1987	Shape Newspapers/Magazines 2008	Shape Newspapers/Magazines 2009
Previous customer	37.9	21.8	2.9	2.2
Organization known	34.2	0.0	2.3	1.3
Organization unknown	43.4	4.5	1.8	0.0

Note: Percents are row percentages within each familiarity classification.

Note: Totals may not equal exactly 100% due to unreported categories.

Table A3-36

Standard Mail Percentage of Pieces Found

Useful by Shape and Familiarity With Organization

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Familiarity	Shape Letter Size Envelope 1987	Shape Letter Size Envelope 2008	Shape Letter Size Envelope 2009	Shape Larger Than Letter Envelope 1987	Shape Larger Than Letter Envelope 2008


Previous customer	53.4	80.2	82.0	53.6	84.9
Organization known	22.8	12.8	10.1	19.8	10.0
Organization unknown	12.7	3.7	3.2	13.6	3.8

Table continued below

Cont.

Familiarity	Shape Larger Than Letter Envelope 2009	Shape Postcard 1987	Shape Postcard 2008	Shape Postcard 2009
Previous customer	86.6	58.4	85.3	84.8
Organization known	8.8	28.3	7.5	9.2
Organization unknown	2.7	10.6	6.1	3.8

Familiarity	Shape Catalog Not In Envelope 1987	Shape Catalog Not In Envelope 2008	Shape Catalog Not In Envelope 2009	Shape Flyers 1987	Shape Flyers 2008


Previous customer	70.5	87.4	87.1	66.6	85.1
Organization known	30.2	7.7	7.8	28.7	8.6
Organization unknown	18.9	2.9	2.3	16.3	3.7

Table continued below

Cont.

Familiarity	Shape Flyers 2009	Shape Newspapers/Magazines 1987	Shape Newspapers/Magazines 2008	Shape Newspapers/Magazines 2009
Previous customer	83.1	67.4	79.2	76.5
Organization known	9.5	46.0	10.7	10.6
Organization unknown	4.0	25.9	3.2	2.6

Note: Totals may not equal exactly 100% due to unreported categories.

Table A3-37

Standard Mail from Department Stores

Reaction to Mail Piece by Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Shape	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009	Found Useful 1987	Found Useful 2008	Found Useful 2009


Letter size envelope	53.3	64.8	66.8	2.5	4.4	3.3	37.4	57.6	59.1
Larger envelope	45.8	69.7	71.9	10.2	3.8	6.4	40.8	59.6	69.0
Postcard	56.9	73.1	76.2	1.3	3.5	5.1	48.5	73.0	72.5
Catalog (not in envelope)	45.9	60.1	61.1	15.8	12.2	12.6	62.5	67.2	72.6
Flyers/Circulars	42.4	66.1	68.8	6.1	5.4	5.6	51.2	66.7	70.7

Shape	Will Respond 1987	Will Respond 2008	Will Respond 2009	Percentage of Pieces Received 1987	Percentage of Pieces Received 2008	Percentage of Pieces Received 2009


Letter size envelope	12.3	23.2	25.6	8.8	12.4	12.7
Larger envelope	10.9	25.1	33.8	3.6	3.3	2.6
Postcard	12.3	23.9	25.7	3.3	6.6	6.6
Catalog (not in envelope)	17.1	21.8	24.0	40.8	29.4	26.6
Flyers/Circulars	15.4	23.4	25.7	42.5	42.8	45.1

NOTE: Percentages represent row percentages within each shape category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-38

Standard Mail from Department Stores

Reaction to Mail Piece by Familiarity and Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Shape	Read (Immediately and Set Aside) 1987	Read (Immediately and Set Aside) 2008	Read (Immediately and Set Aside) 2009	Found Useful 1987	Found Useful 2008


Previous customer:
Catalog (not in envelope)	68.0	79.6	79.2	70.7	74.7
Flyers/Circulars	59.0	79.0	80.1	64.2	74.3
Organization known:
Catalog (not in envelope)	38.1	36.2	54.2	26.9	32.8
Flyers/Circulars	24.0	42.4	36.9	22.9	27.6
Organization unknown:
Catalog (not in envelope)	23.5	38.7	79.0	20.6	18.8
Flyers/Circulars	31.2	23.6	28.1	17.8	13.7

Table continued below

Cont.

Shape	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009
Previous customer:
Catalog (not in envelope)	79.2	18.4	24.5	26.1
Flyers/Circulars	77.2	18.2	26.4	29.1
Organization known:
Catalog (not in envelope)	33.8	7.2	12.1	9.3
Flyers/Circulars	23.0	4.7	8.0	0.0
Organization unknown:
Catalog (not in envelope)	37.4	13.7	0.0	7.9
Flyers/Circulars	10.5	5.3	2.4	0.0

NOTE: Percentages represent row percentages within each familiarity and shape category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-39

Standard Mail from Mail Order Companies

Reaction to Mail Piece by Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Shape	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009	Found Useful 1987	Found Useful 2008	Found Useful 2009


Letter size envelope	42.7	43.2	46.8	4.1	5.2	5.7	29.9	31.0	33.6
Larger envelope	48.2	45.6	56.3	10.4	9.1	5.5	41.1	34.5	38.5
Postcard	60.4	67.7	56.7	4.2	0.0	2.6	51.8	45.2	45.4
Catalog (not in envelope)	40.9	44.1	43.6	17.1	15.0	14.7	48.9	50.4	51.9
Flyers/Circulars	39.8	44.5	44.4	7.8	3.2	3.2	32.9	36.8	35.0
Magazines/Newsletters	57.0	54.9	59.0	0.0	8.3	10.7	62.3	58.5	53.0

Shape	Will Respond 1987	Will Respond 2008	Will Respond 2009	Percentage of Pieces Received 1987	Percentage of Pieces Received 2008	Percentage of Pieces Received 2009


Letter size envelope	12.3	12.7	17.1	20.8	12.8	15.7
Larger envelope	18.0	13.1	18.3	22.0	4.2	2.3
Postcard	18.6	12.3	12.6	0.8	0.5	0.9
Catalog (not in envelope)	15.8	10.6	10.4	48.5	73.2	71.3
Flyers/Circulars	10.0	9.4	7.7	7.0	4.3	6.0
Magazines/Newsletters	19.8	16.8	12.8	0.2	1.8	0.9

NOTE: Percentages represent row percentages within each shape category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-40

Standard Mail from Mail Order Companies

Reaction to Mail Piece by Familiarity and Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Shape	Read (Immediately and Set Aside) 1987	Read (Immediately and Set Aside) 2008	Read (Immediately and Set Aside) 2009	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009


Previous customer:
Letter size envelope	65.0	68.4	70.5	52.2	49.1	54.3	18.8	20.4	25.4
Larger envelope	74.3	70.7	78.3	58.7	49.6	51.8	27.1	19.1	27.1
Catalog	74.9	74.6	72.6	70.3	70.3	69.9	25.1	16.4	15.2
Organization known:
Letter size envelope	34.2	39.9	44.9	13.3	18.0	9.3	5.6	1.7	2.6
Larger envelope	44.5	41.0	50.7	27.0	23.4	30.5	9.7	5.3	8.8
Catalog	44.6	49.3	46.9	31.5	29.2	33.6	6.7	3.0	2.9
Organization unknown:
Letter size envelope	29.4	25.0	33.3	7.0	3.9	7.3	6.7	1.4	7.8
Larger envelope	32.9	26.7	22.5	14.2	10.1	0.0	4.7	2.5	0.0
Catalog	36.8	35.1	32.7	17.7	16.4	14.9	3.5	1.8	2.4

NOTE: Percentages represent row percentages within each familiarity and shape category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-41

Standard Mail from Publishers

Reaction to Mail Piece by Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Shape	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009	Found Useful 1987	Found Useful 2008	Found Useful 2009


Letter size envelope	51.1	48.7	50.6	6.0	4.3	2.9	37.9	32.5	34.4
Larger envelope	41.4	41.7	46.0	6.8	6.3	4.3	27.4	38.4	35.5
Postcard	45.2	37.9	55.2	5.9	2.9	4.7	30.4	15.6	46.1
Catalog (not in envelope)	40.8	45.7	48.0	16.3	6.8	11.1	48.2	31.0	45.3
Flyers/Circulars	45.8	36.6	37.2	8.4	5.8	2.3	46.6	26.7	29.1
Magazines/Newsletters	27.2	50.7	46.7	7.6	7.8	7.4	28.8	51.5	49.0

Shape	Will Respond 1987	Will Respond 2008	Will Respond 2009	Percentage of Pieces Received 1987	Percentage of Pieces Received 2008	Percentage of Pieces Received 2009


Letter size envelope	21.0	13.9	15.6	26.5	56.8	59.9
Larger envelope	16.6	15.8	15.0	34.1	7.4	4.5
Postcard	26.1	1.4	27.5	1.2	0.9	1.2
Catalog (not in envelope)	13.5	8.0	8.4	4.4	5.6	3.0
Flyers/Circulars	16.3	8.4	5.5	20.4	8.5	7.0
Magazines/Newsletters	9.1	5.4	5.2	12.1	17.9	23.1

NOTE: Percentages represent row percentages within each shape category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-42

Standard Mail from Publishers

Reaction to Mail Piece by Familiarity and Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Shape	Read (Immediately and Set Aside) 1987	Read (Immediately and Set Aside) 2008	Read (Immediately and Set Aside) 2009	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009


Previous customer:
Letter size envelope	77.2	68.9	68.3	54.1	47.8	50.4	31.9	20.0	22.6
Larger envelope	68.8	66.1	65.1	44.8	56.8	51.2	25.8	24.6	21.8
Catalog	78.7	67.8	68.8	72.7	51.8	66.4	22.1	17.6	14.0
Organization known:
Letter size envelope	34.2	33.1	29.1	20.8	11.4	8.2	5.7	2.2	3.2
Larger envelope	31.3	26.8	24.4	13.3	17.7	10.8	7.7	2.2	4.8
Catalog	48.3	37.3	37.7	31.1	16.3	24.5	5.4	2.2	7.1
Organization unknown:
Letter size envelope	31.3	35.6	44.5	13.5	5.6	6.6	3.7	3.5	2.0
Larger envelope	35.8	26.1	31.6	13.9	8.9	6.5	7.4	0.0	0.0
Catalog	46.0	33.5	56.3	16.7	14.5	10.7	6.9	3.1	12.3

NOTE: Percentages represent row percentages within each familiarity and shape category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-43

Standard Mail from Credit Card Companies

Reaction to Mail Piece by Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Shape	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009	Found Useful 1987	Found Useful 2008	Found Useful 2009


Letter size envelope	43.4	25.8	30.4	4.2	2.3	1.9	28.0	13.4	21.0
Larger envelope	32.7	27.7	37.2	8.4	1.7	2.3	28.9	14.6	23.6
Postcard	25.1	39.7	57.8	0.0	0.0	2.2	9.9	39.9	38.8
Catalog (not in envelope)	43.8	39.3	47.4	21.3	6.3	8.1	45.9	43.2	55.5
Flyers/Circulars	33.3	47.8	50.2	6.3	5.9	3.5	35.6	40.1	35.0

Shape	Will Respond 1987	Will Respond 2008	Will Respond 2009	Percentage of Pieces Received 1987	Percentage of Pieces Received 2008	Percentage of Pieces Received 2009


Letter size envelope	10.4	3.1	3.6	59.5	89.3	86.4
Larger envelope	3.1	2.9	1.7	28.1	6.6	3.4
Postcard	0.0	14.8	23.1	0.4	0.4	0.5
Catalog (not in envelope)	3.2	10.4	6.9	3.1	0.5	0.6
Flyers/Circulars	12.1	7.3	3.7	8.1	2.8	8.6

NOTE: Percentages represent row percentages within each shape category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-44

Standard Mail from Credit Card Companies

Reaction to Mail Pieces by Familiarity and Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Shape	Read (Immediately and Set Aside) 1987	Read (Immediately and Set Aside) 2008	Read (Immediately and Set Aside) 2009	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009


Previous customer:
Letter size envelope	63.7	40.1	47.0	39.6	21.0	33.2	14.9	4.8	5.6
Larger envelope	53.0	42.7	53.0	38.6	23.9	36.1	2.3	5.6	2.5
Organization known:
Letter size envelope	37.9	16.6	14.0	18.7	6.0	5.7	7.0	1.4	1.5
Larger envelope	32.8	16.1	21.5	12.9	4.8	4.3	3.0	0.4	0.9
Organization unknown:
Letter size envelope	36.7	15.4	14.3	19.8	6.3	1.6	3.2	0.2	0.0
Larger envelope	21.3	15.9	0.0	19.1	7.4	0.0	2.7	0.0	0.0

NOTE: Percentages represent row percentages within each familiarity and shape category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-45

Standard Mail from Insurance Companies

Reaction to Mail Piece by Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Shape	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009	Found Useful 1987	Found Useful 2008	Found Useful 2009


Letter size envelope	33.5	32.3	29.6	3.7	3.1	2.4	23.4	19.8	20.7
Larger envelope	35.8	38.7	36.5	7.2	4.9	6.6	28.3	28.6	35.8
Postcard	64.3	47.1	43.4	0.0	0.0	3.7	38.0	29.3	25.6
Catalog (not in envelope)	41.6	49.1	57.2	14.6	14.4	6.9	34.1	63.7	56.4
Flyers/Circulars	27.2	39.7	42.5	1.4	3.4	4.6	19.6	34.1	31.9
Magazines/Newsletters	49.1	46.7	47.6	14.1	21.8	23.4	14.1	67.0	65.4

Shape	Will Respond 1987	Will Respond 2008	Will Respond 2009	Percentage of Pieces Received 1987	Percentage of Pieces Received 2008	Percentage of Pieces Received 2009


Letter size envelope	6.1	3.6	4.0	66.8	70.2	74.1
Larger envelope	7.2	4.8	7.3	19.9	10.8	7.3
Postcard	41.7	2.8	7.5	0.7	1.7	2.0
Catalog (not in envelope)	0.0	5.8	6.6	1.4	0.5	0.6
Flyers/Circulars	5.2	1.9	4.8	10.2	12.9	13.2
Magazines/Newsletters	0.0	4.5	1.7	0.5	2.8	2.3

NOTE: Percentages represent row percentages within each shape category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-46

Standard Mail from Insurance Companies

Reaction to Mail Pieces by Familiarity and Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Shape	Read (Immediately and Set Aside) 1987	Read (Immediately and Set Aside) 2008	Read (Immediately and Set Aside) 2009	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009


Previous customer:
Letter size envelope	59.7	67.6	63.4	46.3	49.4	49.0	12.2	10.6	9.4
Larger envelope	69.6	72.8	70.7	49.5	55.2	66.8	11.3	12.4	14.4
Organization known:
Letter size envelope	37.4	25.6	21.8	19.1	10.3	11.8	4.3	0.8	1.9
Larger envelope	39.4	25.3	17.1	29.5	13.7	12.0	10.1	1.3	0.5
Organization unknown:
Letter size envelope	22.2	24.7	21.1	8.6	6.5	6.1	2.0	3.2	1.7
Larger envelope	25.3	28.7	30.3	11.9	10.0	6.9	3.2	1.1	10.4

NOTE: Percentages represent row percentages within each familiarity and shape category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-47a

Standard Mail Reaction by Industry

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009


Financial:
Credit card	39.5	26.6	32.6	6.1	2.4	2.1
Bank	38.8	37.4	43.5	4.0	2.9	3.2
Securities broker	40.4	38.3	44.4	11.7	9.6	11.0
Money Market	45.6	34.0	32.5	5.4	16.0	11.0
Insurance Company	33.9	34.9	32.8	4.3	3.9	3.6
Real Estate/Mortgage	29.3	38.4	34.4	3.1	1.2	3.0
Total Financial	37.2	32.7	36.0	5.3	3.7	3.9
Merchants:
Supermarkets	40.3	62.5	65.8	5.8	6.8	5.7
Department store	45.3	64.5	66.5	9.7	7.4	7.7
Mail order company	42.9	44.4	44.6	12.0	12.6	12.0
Specialty store	40.1	53.8	53.9	8.6	7.3	7.6
Publisher	43.1	47.1	48.3	7.5	5.2	4.2
Land promotion	26.3	37.2	34.7	4.1	4.2	3.1
Online Auction	N/A	26.4	60.4	N/A	11.2	4.7
Restaurant	49.9	48.2	48.4	3.4	3.3	4.1
Consumer packaged goods	63.4	48.0	51.6	5.6	4.9	4.6
Auto dealers	37.3	26.9	34.8	3.2	0.9	0.5
Mall	22.4	53.9	65.6	14.2	0.0	0.0
Total Merchants	43.5	51.1	52.4	9.1	8.4	8.2

Table continued below

Cont.

Industry	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1 1987	Will Respond 1 2008	Will Respond 1 2009
Financial:
Credit card	29.3	14.5	22.6	8.3	3.2	3.8
Bank	31.1	24.1	32.7	8.1	4.4	4.9
Securities broker	42.5	47.7	53.9	8.4	7.6	7.1
Money Market	53.7	45.1	38.7	1.9	8.9	4.1
Insurance Company	24.6	24.7	24.8	6.4	3.5	4.4
Real Estate/Mortgage	21.3	20.1	18.7	2.7	3.0	2.9
Total Financial	29.5	22.7	28.4	7.3	3.7	4.3
Merchants:
Supermarkets	52.2	64.9	68.8	26.8	29.8	35.8
Department store	53.9	65.9	69.6	15.6	22.9	25.2
Mail order company	41.9	46.5	47.2	15.3	11.2	11.7
Specialty store	43.4	54.1	57.5	14.4	17.1	17.4
Publisher	35.3	35.7	37.9	17.1	11.6	13.2
Land promotion	7.7	24.8	26.9	4.1	14.2	1.3
Online Auction	N/A	23.1	44.7	N/A	3.0	10.4
Restaurant	51.9	44.6	52.0	19.5	19.0	19.2
Consumer packaged goods	59.1	39.3	45.7	32.1	12.6	13.4
Auto dealers	32.6	15.6	21.7	8.7	4.4	5.7
Mall	45.3	50.0	66.6	9.4	28.7	7.9
Total Merchants	44.1	50.2	53.2	16.3	15.6	16.8

1 Of pieces containing an advertisement or request for funds.

Table A3-47b

Standard Mail Reaction by Industry

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009


Services:
Telephone	49.9	35.7	34.8	5.7	2.6	2.3
Other Utilities	49.9	57.4	64.8	7.2	4.3	3.7
Medical	44.3	42.6	43.4	5.2	4.1	3.0
Other professional	53.2	41.1	37.4	6.4	4.4	4.4
Leisure service	41.6	45.9	53.7	8.1	4.1	4.4
Cable TV	51.5	27.2	25.6	9.2	1.9	1.5
Computer	40.5	37.0	32.4	7.2	4.1	1.9
Total Services	44.1	37.6	38.3	6.5	3.0	2.7
Federal Government	N/A	62.6	56.5	N/A	4.8	9.3
Nonfederal Government	48.7	59.5	64.3	15.6	7.7	5.1
Social/Charitable/Political:
Union/professional	49.5	49.4	53.9	7.6	7.5	6.0
Church	51.8	69.2	56.2	3.6	5.7	6.9
Veterans	N/A	59.2	54.0	N/A	4.4	7.5
Educational	46.4	41.5	40.6	5.4	5.2	7.0
Charities	531	56.7	68.9	0.6	4.1	1.6
Political	37.5	38.9	40.3	8.1	3.3	2.8
AARP	59.4	31.4	29.1	7.0	4.8	5.7
Total Social/Charitable/Political/Nonprofit	45.2	42.8	43.1	6.4	4.7	4.8

Table continued below

Cont

Industry	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1 1987	Will Respond 1 2008	Will Respond 1 2009
Services:
Telephone	46.6	22.7	26.2	14.4	3.6	5.0
Other Utilities	56.4	47.7	60.9	11.6	13.7	14.0
Medical	41.0	32.6	35.9	6.8	7.2	9.3
Other professional	42.4	28.3	32.7	12.2	3.3	8.0
Leisure service	36.9	38.6	44.5	7.8	8.5	10.3
Cable TV	43.7	17.8	17.5	8.4	2.5	3.0
Computer	39.8	31.1	24.3	12.5	5.4	4.4
Total Services	38.0	27.7	29.3	9.6	5.6	6.2
Federal Government	N/A	51.2	48.4	N/A	9.8	20.3
Nonfederal Government	57.6	61.2	63.2	18.6	19.0	17.9
Social/Charitable/Political:
Union/professional	55.9	43.4	48.9	11.3	10.1	11.8
Church	39.7	62.1	49.5	6.6	19.7	12.1
Veterans	N/A	47.9	48.6	N/A	25.4	13.8
Educational	40.0	35.0	36.6	6.3	6.9	4.8
Charities	29.7	41.1	31.5	8.6	24.6	21.6
Political	27.6	28.5	26.0	13.0	6.1	6.2
AARP	57.1	25.2	27.6	37.9	4.4	5.3
Total Social/Charitable/Political/Nonprofit	37.8	34.1	34.7	9.2	8.8	8.1

1Of pieces containing an advertisement or request for funds.

Table A3-48

Standard Mail Reaction to Mail Pieces by Income

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Income	Read Immediately Percent 1987	Read Immediately Percent 2008	Read Immediately Percent 2009	Read Immediately Pieces Per Household 1987	Read Immediately Pieces Per Household 2008	Read Immediately Pieces Per Household 2009


Under $7K	43.0	34.4	45.7	1.6	1.6	1.4
$7K - $9.9K	41.0	24.8	44.0	2.1	1.2	2.4
$10K - $14.9K	45.0	47.4	46.7	2.6	3.3	2.5
$15K - $19.9K	45.0	41.4	45.0	2.9	2.9	2.5
$20K - $24.9K	42.5	42.1	45.2	2.8	3.2	3.2
$25K - $29.9K	44.2	48.2	48.9	3.5	3.7	3.5
$30K - $34.9K	41.4	48.2	48.9	3.6	3.7	3.5
$35K - $49.9K	41.4	44.8	47.1	3.9	4.3	3.7
$50K - $64.9K	41.1	43.9	44.4	4.4	4.7	4.2
$65K - $79.9K	40.4	42.3	47.3	6.1	5.3	4.9
$80K - $99.9K	31.4	42.7	44.2	4.4	5.7	5.1
$100K +	34.5	39.4	42.8	5.3	16.7	13.1

Table continued below

Cont.

Income	Set Aside Percent 1987	Set Aside Percent 2008	Set Aside Percent 2009	Set Aside Pieces Per Household 1987	Set Aside Pieces Per Household 2008	Set Aside Pieces Per Household 2009
Under $7K	18.8	4.2	6.7	0.3	0.2	0.2
$7K - $9.9K	18.8	6.8	5.5	0.3	0.3	0.3
$10K - $14.9K	11.9	5.7	5.4	0.5	0.4	0.3
$15K - $19.9K	9.4	4.8	5.1	0.6	0.3	0.3
$20K - $24.9K	8.5	5.5	5.4	0.6	0.4	0.4
$25K - $29.9K	8.0	6.7	5.6	0.6	0.5	0.4
$30K - $34.9K	8.3	6.7	5.6	0.7	0.5	0.4
$35K - $49.9K	7.5	6.6	6.4	0.8	0.6	0.5
$50K - $64.9K	7.0	5.9	6.7	0.8	0.6	0.6
$65K - $79.9K	6.7	6.3	6.0	1.5	0.8	0.6
$80K - $99.9K	8.9	5.9	7.0	1.3	0.8	0.8
$100K +	6.0	5.7	5.5	1.2	2.4	1.7

Income	Found Useful Percent 1987	Found Useful Percent 2008	Found Useful Percent 2009	Found Useful Pieces Per Household 1987	Found Useful Pieces Per Household 2008	Found Useful Pieces Per Household 2009


Under $7K	36.0	29.7	39.5	1.4	1.4	1.2
$7K - $9.9K	37.1	22.5	39.8	1.9	1.1	2.2
$10K - $14.9K	39.6	34.7	36.2	2.3	2.4	1.9
$15K - $19.9K	41.9	32.2	37.7	2.7	2.2	2.1
$20K - $24.9K	42.8	36.0	37.1	2.8	2.7	2.6
$25K - $29.9K	40.4	38.7	43.8	3.2	3.0	3.1
$30K - $34.9K	40.4	38.7	43.8	3.5	3.0	3.1
$35K - $49.9K	41.9	38.5	43.1	4.0	3.7	3.4
$50K - $64.9K	42.2	39.6	43.2	4.6	4.3	4.1
$65K - $79.9K	40.5	38.1	42.8	6.1	4.8	4.4
$80K - $99.9K	34.7	39.3	43.7	4.9	5.3	5.0
$100K +	32.0	37.3	42.0	4.9	15.8	12.9

Table continued below

Cont.

Income	Will Respond 1 Percent 1987	Will Respond 1Percent 2008	Will Respond 1 Percent 2009	Will Respond 1 Pieces Per Household 1987	Will Respond 1Pieces Per Household 2008	Will Respond 1 Pieces Per Household 2009
Under $7K	17.5	14.1	18.4	0.5	0.5	0.5
$7K - $9.9K	12.6	8.2	12.7	0.5	0.3	0.6
$10K - $14.9K	17.7	15.6	12.9	0.8	1.0	0.6
$15K - $19.9K	15.3	8.9	13.3	0.8	0.5	0.6
$20K - $24.9K	15.6	7.8	13.1	0.9	0.5	0.8
$25K - $29.9K	14.8	12.5	14.2	1.0	0.8	0.9
$30K - $34.9K	14.8	12.5	14.2	1.1	0.8	0.9
$35K - $49.9K	14.8	11.4	13.9	1.1	1.0	1.0
$50K - $64.9K	14.8	10.7	12.3	1.3	1.0	1.1
$65K - $79.9K	11.1	10.6	12.1	1.4	1.2	1.1
$80K - $99.9K	10.9	11.6	11.5	1.3	1.4	1.2
$100K +	10.1	9.8	11.3	1.3	3.8	3.2

NOTE: Percentages represent row percentages within each income classification;

these do not sum to 100 due to the inclusion of multiple questions in this table.

2008/2009 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.

1 Of pieces containing an advertisement or request for funds.

Table A3-49

Standard Mail Reaction to Mail Piece by Age of Head of Household

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Age of Head of Household	Read Immediately Percent 1987	Read Immediately Percent 2008	Read Immediately Percent 2009	Read Immediately Pieces Per Household 1987	Read Immediately Pieces Per Household 2008	Read Immediately Pieces Per Household 2009


18-21	46.9	39.3	34.2	1.8	2.6	1.7
22-24	35.6	28.6	52.2	1.1	1.7	2.2
25-34	40.4	39.3	43.0	2.7	3.8	3.4
35-44	39.9	40.7	41.6	3.3	4.8	4.0
45-54	39.6	42.9	45.8	3.5	5.3	4.7
55-64	45.0	45.0	46.6	4.4	5.8	5.1
65-69	42.5	47.1	47.0	3.5	6.1	5.4
70-74	43.8	45.3	46.6	3.4	5.1	5.0
75+	43.8	43.1	44.8	3.4	4.6	4.1

Table continued below

Cont.

Age of Head of Household	Set Aside Percent 1987	Set Aside Percent 2008	Set Aside Percent 2009	Set Aside Pieces Per Household 1987	Set Aside Pieces Per Household 2008	Set Aside Pieces Per Household 2009
18-21	16.5	5.3	4.1	0.4	0.3	0.2
22-24	17.5	3.1	4.6	0.2	0.2	0.2
25-34	15.9	6.0	5.9	0.6	0.6	0.5
35-44	16.1	6.6	7.2	0.6	0.8	0.7
45-54	13.0	5.9	6.2	0.7	0.7	0.6
55-64	12.7	6.1	6.6	0.9	0.8	0.7
65-69	13.2	5.5	5.6	0.6	0.7	0.6
70-74	14.8	5.4	4.4	0.6	0.6	0.5
70-74	14.8	5.8	5.2	0.6	0.6	0.5

Age of Head of Household	Found Useful Percent 1987	Found Useful Percent 2008	Found Useful Percent 2009	Found Useful Pieces Per Household 1987	Found Useful Pieces Per Household 2008	Found Useful Pieces Per Household 2009


18-21	53.5	41.5	24.0	2.1	2.7	1.2
22-24	35.7	22.3	46.1	1.1	1.4	2.0
25-34	42.7	34.5	42.5	2.8	3.4	3.3
35-44	40.8	38.3	42.4	3.4	4.5	4.1
45-54	38.8	38.6	42.7	3.4	4.8	4.4
55-64	41.2	40.4	44.3	4.0	5.2	4.9
65-69	38.1	40.5	41.7	3.1	5.2	4.8
70-74	37.6	37.5	39.6	2.9	4.2	4.3
75+	37.6	34.8	38.9	2.9	3.7	3.6

Table continued below

Cont.

Age of Head of Household	Will Respond 1 Percent 1987	Will Respond 1 Percent 2008	Will Respond 1 Percent 2009	Will Respond 1Pieces Per Household 1987	Will Respond 1 Pieces Per Household 2008	Will Respond 1 Pieces Per Household 2009
18-21	16.5	15.5	7.4	0.5	0.8	0.3
22-24	17.5	5.3	18.1	0.5	0.3	0.7
25-34	15.9	10.0	11.4	0.9	0.9	0.8
35-44	16.1	9.9	12.8	1.1	1.1	1.1
45-54	13.0	11.8	12.4	0.9	1.3	1.1
55-64	12.7	11.4	12.3	1.0	1.3	1.2
65-69	13.2	11.5	11.7	0.9	1.3	1.2
70-74	14.8	9.6	11.2	0.9	0.9	1.1
70-74	14.8	9.3	11.7	0.9	0.9	0.9

NOTE: Percentages represent row percentages within each age cohort classification;

these do not sum to 100 due to the inclusion of multiple questions in this table.

1 Of pieces containing an advertisement or request for funds.

Table A3-50

Standard Mail (A) Reaction to Mail Piece by Education of Head of Household

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Education of Head of Household	Read Immediately Percent 1987	Read Immediately Percent 2008	Read Immediately Percent 2009	Read Immediately Pieces Per Household 1987	Read Immediately Pieces Per Household 2008	Read Immediately Pieces Per Household 2009


8th grade or less	43.7	35.6	44.7	2.2	3.0	2.3
Some high school	46.4	50.6	50.7	2.6	3.7	3.2
High school graduate	44.4	45.3	48.4	3.1	4.6	4.2
Some college	41.6	43.8	46.5	3.3	4.9	4.4
Technical school graduate	41.2	43.0	46.0	3.2	4.8	4.5
College graduate	37.7	41.2	41.1	3.7	5.5	4.6
Post-graduate work	37.3	37.0	40.6	4.4	6.0	5.2

Table continued below

Cont.

Education of Head of Household	Set Aside Percent 1987	Set Aside Percent 2008	Set Aside Percent 2009	Set Aside Pieces Per Household 1987	Set Aside Pieces Per Household 2008	Set Aside Pieces Per Household 2009
8th grade or less	7.8	7.7	5.1	0.4	0.6	0.3
Some high school	6.9	5.0	5.4	0.4	0.4	0.3
High school graduate	7.3	6.0	5.7	0.5	0.6	0.5
Some college	7.9	5.9	5.7	0.6	0.7	0.5
Technical school graduate	9.5	6.6	4.4	0.7	0.7	0.4
College graduate	9.3	5.7	7.0	0.9	0.8	0.8
Post-graduate work	8.9	6.3	6.7	1.0	1.0	0.9

Table A3-50

Standard Mail (A) Reaction to Mail Piece by Education of Head of Household

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data) cont.


Education of Head of Household	Found Useful Percent 1987	Found Useful Percent 2008	Found Useful Percent 2009	Found Useful Pieces Per Household 1987	Found Useful Pieces Per Household 2008	Found Useful Pieces Per Household 2009

8th grade or less	35.5	29.3	41.4	1.8	2.4	2.1
Some high school	40.5	37.0	41.6	2.3	2.7	2.6
High school graduate	40.0	38.6	42.7	2.8	3.9	3.7
Some college	41.1	38.4	42.2	3.3	4.3	4.0
Technical school graduate	40.0	37.8	43.0	3.1	4.3	4.2
College graduate	40.5	38.3	42.0	4.0	5.1	4.7
Post-graduate work	40.6	37.0	41.6	4.8	6.0	5.3

Table continued below

Cont.

Education of Head of Household	Will Respond 1 Percent 1987	Will Respond 1 Percent 2008	Will Respond 1 Percent 2009	Will Respond 1 Pieces Per Household 1987	Will Respond 1 Pieces Per Household 2008	Will Respond 1 Pieces Per Household 2009
8th grade or less	14.6	5.5	14.3	0.6	0.4	0.6
Some high school	13.4	14.0	14.7	0.6	0.9	0.8
High school graduate	15.1	10.9	12.6	0.9	1.0	1.0
Some college	15.6	11.3	12.6	1.0	1.1	1.1
Technical school graduate	15.7	11.5	12.1	1.0	1.2	1.1
College graduate	13.4	10.4	11.5	1.1	1.3	1.2
Post-graduate work	14.1	9.5	11.1	1.4	1.4	1.3

NOTE: Percentages represent row percentages within each educational attainment classification;

these do not sum to 100 due to the inclusion of multiple questions in this table.

1 Of pieces containing an advertisement or request for funds.

Table A3-51

Standard Mail Users of Reply Envelopes by Industry

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	BRM 1987	BRM 2008	BRM 2009	CRM 1987	CRM 2008	CRM 2009	Combined BRM/CRM 1987	Combined BRM/CRM 2008	Combined BRM/CRM 2009
Industry	BRM 1987	BRM 2008	BRM 2009	CRM 1987	CRM 2008	CRM 2009	Combined BRM/CRM 1987	Combined BRM/CRM 2008	Combined BRM/CRM 2009
Financial:
Credit card	9.1	41.0	26.0	2.8	9.4	8.7	6.1	32.0	20.1
Bank	4.8	2.4	5.4	1.6	8.0	3.3	3.2	4.0	4.7
Securities	2.4	1.9	1.9	0.7	0.8	0.6	1.6	1.6	1.4
Money market	0.3	0.2	0.2	0.1	0.2	0.0	0.2	0.2	0.1
Insurance company	12.7	10.8	17.3	2.3	4.8	6.5	7.8	9.1	13.7
Real Estate/Mortgage	1.1	0.8	0.8	0.3	0.8	0.4	0.7	0.8	0.6
Other financial	0.5	0.2	0.3	0.3	0.5	0.2	0.5	0.3	0.3
Total Financial	30.9	57.3	51.8	8.1	24.5	19.8	20.1	48.0	40.9
Merchants:
Supermarkets	0.2	0.1	0.1	0.2	0.5	0.3	0.3	0.2	0.2
Department store	5.6	1.2	0.9	4.0	3.1	2.6	5.1	1.7	1.5
Mail order	19.0	7.2	9.1	46.8	35.6	39.4	31.6	15.3	19.4
Specialty store	3.4	1.4	1.2	6.8	4.3	4.7	5.0	2.2	2.4
Publisher	22.1	13.6	18.9	21.1	12.2	14.1	21.4	13.2	17.3
Land promotion	0.4	0.0	0.0	0.1	0.3	0.0	0.3	0.1	0.0
Online Auction	N/A	0.0	0.0	N/A	0.0	0.1	N/A	0.0	0.0
Restaurant	0.1	0.0	0.0	0.0	0.0	0.2	0.1	0.0	0.1
Consumer packaged goods	0.9	1.4	1.5	0.5	2.0	2.8	0.8	1.6	1.9
Auto dealers	0.3	0.2	0.1	0.1	0.1	0.1	0.2	0.2	0.1
Service stations	0.0	0.1	0.1	0.0	0.1	0.0	0.0	0.1	0.1
Mall	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Other merchants	1.1	0.3	0.4	2.1	0.4	0.3	1.4	0.3	0.3
Total Merchants	53.1	25.4	32.3	81.7	58.6	64.6	66.2	34.9	43.3
Services:
Telephone	2.3	0.2	0.5	0.4	1.3	1.2	1.4	0.5	0.7
Other utilities	0.2	0.9	0.8	0.1	1.2	1.1	0.2	1.0	0.9
Medical	0.6	1.0	1.4	0.2	1.1	1.6	0.4	1.0	1.5
Other professional	0.6	0.2	0.2	0.3	0.3	0.3	0.4	0.2	0.3
Leisure service	1.9	4.3	1.5	1.0	2.3	1.5	1.4	3.7	1.5
Cable TV	0.6	0.3	0.3	0.5	1.0	1.2	0.6	0.5	0.6
Computer	0.5	0.1	0.1	0.2	0.1	0.1	0.4	0.1	0.1
Craftsmen	0.6	0.3	0.4	0.1	0.3	0.1	0.3	0.3	0.3
Other services	2.4	3.3	4.6	1.0	1.8	1.9	1.8	2.9	3.7
Total Services	9.7	10.7	9.7	3.8	9.3	9.0	6.9	10.3	9.5
Federal Government	N/A	0.6	0.6	N/A	0.8	0.4	N/A	0.6	0.6
Nonfederal Government	0.3	0.2	0.4	0.9	0.9	0.7	0.6	0.4	0.5
Total Social/Charitable/Political/Nonprofit	2.9	5.5	4.7	1.9	5.7	5.1	2.5	5.6	4.8
Don't know/No answer	0.3	0.2	0.3	0.6	0.2	0.3	0.4	0.2	0.3
Total	100.0	100.0	99.9	100.0	100.0	99.9	100.0	100.0	99.9
Pieces Per Household Per Week	1.5	2.1	1.3	1.3	0.8	0.7	2.7	2.9	2.0

Note: Totals may not sum to 100 due to rounding.

Table A3-52a

Standard Mail Industry Usage of Reply Mail

(Percentage of Pieces from Each Industry That Contain Reply Mail)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Business Reply 1987	Business Reply 2008	Business Reply 2009	Courtesy Reply 1987	Courtesy Reply 2008	Courtesy Reply 2009


Financial:
Credit card	57.8	73.6	50.7	15.4	6.7	8.7
Bank	36.1	8.0	18.1	10.4	10.5	5.7
Securities	40.6	15.3	11.5	11.0	2.4	1.7
Money market	42.9	12.0	8.9	13.3	7.0	1.4
Insurance	62.7	31.6	31.0	10.1	5.6	6.0
Real Estate/Mortgage	19.1	11.6	11.4	4.1	4.6	2.8
Total Financial	48.7	40.1	31.6	11.1	6.8	6.2
Merchants:
Supermarkets	1.1	1.8	1.1	0.8	2.7	1.5
Department store	7.0	2.7	1.7	4.4	2.8	2.3
Mail order	21.9	9.9	9.3	47.2	19.4	20.8
Specialty store	6.9	2.2	1.2	12.1	2.8	2.5
Publisher	30.2	47.3	45.2	25.2	16.8	17.3
Land promotion	11.5	3.4	2.8	2.7	12.9	1.3
Online auction	N/A	0.0	3.1	N/A	4.8	7.9
Restaurant	2.1	0.4	0.4	0.6	0.2	1.2
Consumer packaged goods	10.4	11.7	7.9	5.3	6.3	7.4
Auto Dealers	8.9	2.3	2.1	2.5	0.7	0.9
Service stations	1.7	4.4	2.1	0.5	1.6	0.2
Mall	0.0	0.0	0.0	0.0	0.0	0.0
Total Merchants	15.8	10.4	9.6	21.3	9.8	9.9
Services:
Telephone	53.1	1.6	2.4	9.0	4.1	3.2
Other utilities	24.7	24.6	17.0	9.4	12.6	12.0
Medical	13.2	10.0	9.5	4.0	4.3	5.3
Other professional	26.2	11.6	12.1	12.6	5.6	8.9
Leisure service	21.2	25.0	7.7	10.2	5.3	4.1
Cable TV	11.5	2.1	1.3	8.9	2.6	2.6
Computer	41.9	3.6	2.9	15.5	1.3	2.8
Craftsmen	60.7	9.2	6.8	6.4	3.1	0.7
Total Services	26.8	12.7	8.2	9.3	4.4	3.9
Federal Government	N/A	10.2	14.9	N/A	5.6	5.3
Nonfederal Government	5.7	4.1	6.4	14.4	7.3	5.7
Total Social/Charitable/Political/Nonprofit	18.0	22.6	16.1	10.4	9.2	8.9
Total Nonhousehold Mail Received by Households	18.7	18.0	13.5	16.4	7.1	7.0
Total Pieces Per Household Per Week	1.5	2.1	1.3	1.3	0.8	0.7

Note: Percents are row percentages within each Industry classification.

Table A3-52b

Standard Mail Industry Usage of Reply Mail

(Percentage of Pieces From Each Industry That Contain Reply Mail)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	No Reply Mail 1987	No Reply Mail 2008	No Reply Mail 2009	Don't Know/ No Answer 1987	Don't Know/ No Answer 2008	Don't Know/ No Answer 2009	Total 1987	Total 2008	Total 2009


Financial:
Credit card	20.7	17.9	36.7	6.1	1.8	3.8	100.0	100.0	100.0
Bank	45.8	73.9	71.9	7.7	7.6	4.3	100.0	100.0	100.0
Securities	40.8	78.2	81.8	7.7	4.0	5.0	100.0	100.0	100.0
Money market	36.0	78.7	86.3	7.8	2.3	3.3	100.0	100.0	100.0
Insurance	20.6	57.3	57.3	6.7	5.4	5.7	100.0	100.0	100.0
Real Estate/Mortgage	71.2	81.2	83.5	5.6	2.5	2.3	100.0	100.0	100.0
Total Financial	33.4	49.0	57.6	6.8	4.2	4.6	100.0	100.0	100.0
Merchants:
Supermarkets	87.6	93.6	93.8	10.5	2.0	3.6	100.0	100.0	100.0
Department store	82.5	91.6	92.9	6.1	2.8	3.1	100.0	100.0	100.0
Mail order	25.1	63.2	63.2	5.9	7.6	6.6	100.0	100.0	100.0
Specialty store	74.8	92.0	92.5	6.2	3.0	3.7	100.0	100.0	100.0
Publisher	33.7	28.8	28.4	10.9	7.0	9.1	100.0	100.0	100.0
Land promotion	79.8	82.3	93.4	5.9	1.4	2.4	100.0	100.0	100.0
Online auction	N/A	94.0	86.8	N/A	1.1	2.2	N/A	100.0	100.0
Restaurant	90.1	98.3	95.8	7.2	1.0	2.6	100.0	100.0	100.0
Consumer packaged goods	78.5	77.9	80.9	5.7	4.1	3.8	100.0	100.0	100.0
Auto Dealers	76.9	94.4	96.0	11.7	2.6	1.0	100.0	100.0	100.0
Service stations	90.9	92.5	96.4	6.9	1.5	1.4	100.0	100.0	100.0
Mall	91.3	88.9	94.1	8.7	11.1	5.9	100.0	100.0	100.0
Total Merchants	55.3	75.0	75.4	7.6	4.9	5.1	100.0	100.0	100.0
Services:
Telephone	31.8	89.6	90.5	6.2	4.8	3.9	100.0	100.0	100.0
Other utilities	52.6	59.9	67.9	13.4	2.9	3.2	100.0	100.0	100.0
Medical	78.6	81.8	80.8	4.2	3.8	4.5	100.0	100.0	100.0
Other professional	55.7	79.2	75.3	5.5	3.7	3.7	100.0	100.0	100.0
Leisure service	62.5	67.3	85.6	6.1	2.4	2.6	100.0	100.0	100.0
Cable TV	72.8	92.4	92.0	6.7	2.9	4.1	100.0	100.0	100.0
Computer	36.6	91.6	91.9	5.9	3.5	2.4	100.0	100.0	100.0
Craftsmen	30.5	86.4	90.2	2.4	1.3	2.3	100.0	100.0	100.0
Total Services	57.3	79.6	84.3	6.5	3.3	3.6	100.0	100.0	100.0
Federal Government	N/A	82.7	74.5	N/A	1.5	5.3	N/A	100.0	100.0
Nonfederal Government	74.7	80.4	82.8	5.2	8.2	5.1	100.0	100.0	100.0
Total Social/Charitable/Political/Nonprofit	62.7	63.2	70.3	9.0	4.9	4.7	100.0	100.0	100.0
Total Nonhousehold Mail Received by Households	56.5	70.2	74.3	8.4	4.8	5.2	100.0	100.0	100.0
Total Pieces Per Household Per Week	4.4	8.0	7.1	0.7	0.5	0.5	5.1	11.4	9.5

Table A3-53

Intended Response Rates for

Major Industries by Enclosure of Reply Envelopes/Cards

(Percentage of Pieces to Which Recipients Intend to Respond)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Response Rate for Pieces with Business Reply Enclosures 1987	Response Rate for Pieces with Business Reply Enclosures 2008	Response Rate for Pieces with Business Reply Enclosures 2009	Response Rate for Pieces with Courtesy Reply Enclosures 1987	Response Rate for Pieces with Courtesy Reply Enclosures 2008	Response Rate for Pieces with Courtesy Reply Enclosures 2009



Standard Mail:
Credit card	8.9	1.8	2.0	7.0	16.3	14.2
Department store	11.6	15.3	8.4	24.9	35.3	21.3
Mail order	10.3	11.9	10.7	17.4	16.5	18.7
Publisher	14.3	11.8	12.7	23.4	22.4	24.5
First Class Mail:
Credit card	N/A	4.4	16.7	N/A	8.1	10.2
Department store	N/A	19.4	49.5	N/A	11.0	16.5
Mail order	N/A	25.2	28.7	N/A	25.1	41.1
Publisher	N/A	19.2	9.6	N/A	20.9	25.4

Table A3-54

Standard Mail Reaction to Mail Piece by Addressee

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Type of Address	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009


Addressed to specific household members	44.9	44.7	47.2	8.7	6.3	6.2
Addressed to occupant/resident	35.7	37.3	39.6	7.1	5.4	6.1

Table continued below

Cont.

Type of Address	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009
Addressed to specific household members	40.1	38.8	43.4	14.4	10.8	12.0
Addressed to occupant/resident	40.3	37.3	41.3	14.9	10.4	13.1

NOTE: Percentages represent row percentages within each shape category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-55

Standard Mail Reaction to Pieces from Department Stores by Addressee

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Type of Address	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009
Addressed to specific household members	48.1	65.4	67.4	9.8	7.6	7.6
Addressed to occupant/resident	39.4	57.5	61.3	9.9	5.2	8.8

Type of Address	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009
Addressed to specific household members	56.9	66.6	71.0	15.4	23.6	25.9
Addressed to occupant/resident	48.1	61.4	59.7	16.3	17.2	19.7

NOTE: Percentages represent row percentages within each address category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-56

Standard Mail Reaction to Pieces from Publishers by Addressee

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Type of Address	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009
Addressed to specific household members	46.2	50.0	51.0	7.3	5.2	4.1
Addressed to occupant/resident	37.7	42.2	44.4	8.8	7.1	5.4

Type of Address	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009
Addressed to specific household members	35.1	36.4	37.9	18.1	12.9	14.5
Addressed to occupant/resident	38.5	41.1	44.3	14.0	4.6	5.7

NOTE: Percentages represent row percentages within each address category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-57

Number of Mail Order Purchases Within the Last Year by Income

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Number of Purchases	Under $7K 1987	Under $7K 2008	Under $7K 2009	$7K - $9.9K 1987	$7K - $9.9K 2008	$7K - $9.9K 2009
Number of Purchases	Under $7K 1987	Under $7K 2008	Under $7K 2009	$7K - $9.9K 1987	$7K - $9.9K 2008	$7K - $9.9K 2009
0	64.7	68.1	77.2	55.7	64.3	70.0
1 - 2	16.5	12.7	7.2	18.0	12.7	8.7
3 - 5	11.4	6.7	6.7	18.9	9.7	7.9
6 - 10	3.3	8.5	5.3	5.1	6.3	8.3
11 - 15	1.6	0.7	0.0	1.6	2.1	1.2
16 - 30	1.8	2.6	1.3	0.5	3.1	2.7
31 +	0.2	0.7	2.0	0.3	1.1	1.3
Don't know/No answer	0.5	0.0	0.4	0.0	0.6	0.0
Total Households	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Number of Purchases	$10K - $14.9K 1987	$10K - $14.9K 2008	$10K - $14.9K 2009	$15K - $19.9K 1987	$15K - $19.9K 2008	$15K - $19.9K 2009
0	48.4	61.7	58.7	43.0	56.1	58.5
1 - 2	15.9	14.5	15.6	22.3	14.4	13.9
3 - 5	20.4	9.2	10.9	21.2	11.1	12.5
6 - 10	7.4	5.8	7.1	9.4	10.2	8.9
11 - 15	4.4	3.2	2.8	2.5	2.8	2.2
16 - 30	1.2	3.6	2.8	0.9	2.3	2.7
31 +	0.5	2.0	2.1	0.3	2.9	1.0
Don't know/No answer	1.8	0.0	0.0	0.5	0.3	0.3
Total Households	100.0	100.0	100.0	100.0	100.0	100.0

Number of Purchases	$20K - $24.9K 1987	$20K - $24.9K 2008	$20K - $24.9K 2009	$25K - $29.9K 1987	$25K - $29.9K 2008	$25K - $29.9K 2009
Number of Purchases	$20K - $24.9K 1987	$20K - $24.9K 2008	$20K - $24.9K 2009	$25K - $29.9K 1987	$25K - $29.9K 2008	$25K - $29.9K 2009
0	41.8	56.1	53.1	39.0	54.7	51.9
1 - 2	21.3	10.7	16.0	19.4	13.3	14.3
3 - 5	20.6	13.5	13.0	21.9	13.5	14.1
6 - 10	8.0	9.4	8.1	11.6	8.1	10.9
11 - 15	2.4	4.1	3.2	4.1	4.8	2.3
16 - 30	2.9	4.6	4.0	3.1	2.6	4.0
31 +	0.5	1.6	1.9	0.6	2.8	2.3
Don't know/No answer	2.5	0.0	0.5	0.3	0.2	0.2
Total Households	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Number of Purchases	$30K - $34.9K 1987	$30K - $34.9K 2008	$30K - $34.9K 2009	$35K - $49.9K 1987	$35K - $49.9K 2008	$35K - $49.9K 2009
0	34.4	54.7	51.9	28.7	48.5	51.8
1 - 2	21.9	13.3	14.3	22.5	11.7	13.9
3 - 5	19.2	13.5	14.1	25.4	13.5	11.3
6 - 10	13.8	8.1	10.9	11.7	12.3	10.8
11 - 15	4.6	4.8	2.3	5.3	5.3	5.0
16 - 30	3.9	2.6	4.0	3.5	4.8	4.7
31 +	0.7	2.8	2.3	0.8	3.9	2.4
Don't know/No answer	1.5	0.2	0.2	1.9	0.1	0.1
Total Households	100.0	100.0	100.0	100.0	100.0	100.0

Number of Purchases	$50K - $64.9K 1987	$50K - $64.9K 2008	$50K - $64.9K 2009	$65K - Over 1987
Number of Purchases	$50K - $64.9K 1987	$50K - $64.9K 2008	$50K - $64.9K 2009	$65K - Over 1987
0	29.4	45.1	45.3	33.5
1 - 2	19.7	10.8	13.0	11.6
3 - 5	19.6	13.3	14.2	21.3
6 - 10	13.4	12.9	11.4	18.8
11 - 15	8.8	6.6	7.6	7.9
16 - 30	4.8	7.0	5.8	5.0
31 +	3.3	3.9	2.3	0.3
Don't know/No answer	1.1	0.3	0.3	1.5
Total Households	100.0	100.0	100.0	100.0

Table continued below

Cont.

Number of Purchases	$65K - Over 2008	$65K - Over 2009	Total 1 1987	Total 1 2008	Total 12009
0	39.4	41.4	42.2	48.6	51.1
1 - 2	11.1	12.0	19.6	11.3	12.4
3 - 5	13.3	14.2	19.5	12.5	12.4
6 - 10	13.3	12.5	10.0	11.2	10.3
11 - 15	7.7	6.9	3.9	5.9	5.1
16 - 30	9.6	7.8	2.5	6.4	5.4
31 +	5.3	4.6	0.7	3.8	3.0
Don't know/No answer	0.3	0.5	1.4	0.3	0.4
Total Households	100.0	100.0	100.0	100.0	100.0

1 Includes pieces for which no response was given for household income.

Note: 2008/2009 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.

Note: Totals may not sum to 100 due to rounding.

Table A3-58

Number of Mail Order Purchases Within the Last Year by Education of Head of Household

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Number of Purchases	< 8th Grade 1987	< 8th Grade 2008	< 8th Grade 2009	Some High School 1987	Some High School 2008	Some High School 2009
0	65.5	66.7	67.6	53.9	57.5	62.8
1 - 2	14.8	11.2	10.1	16.8	11.8	12.7
3 - 5	10.7	7.6	11.1	17.2	14.5	9.9
6 - 10	4.7	8.1	6.5	6.1	8.1	6.8
11 - 15	2.9	2.6	2.2	2.4	2.4	2.3
16 - 30	0.5	1.6	1.5	1.1	2.7	3.3
31 +	0.2	2.0	1.0	0.5	3.0	2.3
Don't know/No answer	0.7	0.0	0.0	2.1	0.0	0.0
Total	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Number of Purchases	High School 1987	High School 2008	High School 2009	Some College 1987	Some College 2008	Some College 2009
0	41.7	52.3	53.0	38.0	46.8	49.6
1 - 2	22.5	10.9	14.0	20.7	12.6	12.6
3 - 5	19.0	12.7	13.0	22.0	12.7	11.9
6 - 10	9.1	10.7	10.3	11.1	11.8	10.5
11 - 15	4.1	5.1	4.0	2.7	6.4	5.8
16 - 30	2.4	5.2	3.5	2.8	5.4	5.9
31 +	0.6	2.9	1.9	0.5	3.8	3.4
Don't know/No answer	0.8	0.3	0.4	2.1	0.6	0.3
Total	100.0	100.0	100.0	100.0	100.0	100.0

Number of Purchases	Technical School 1987	Technical School 2008	Technical School 2009	College 1987	College 2008	College 2009
0	37.2	46.8	49.4	38.0	43.8	47.2
1 - 2	16.3	12.0	13.3	18.5	11.0	11.3
3 - 5	20.2	15.4	12.2	21.8	12.0	12.7
6 - 10	12.8	9.6	11.9	11.9	12.8	10.9
11 - 15	6.2	6.9	4.2	4.1	7.2	6.7
16 - 30	3.7	7.1	5.6	2.6	8.7	6.9
31 +	2.6	2.3	3.1	0.9	4.3	3.6
Don't know/No answer	1.2	0.0	0.3	2.1	0.3	0.7
Total	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Number of Purchases	Post Graduate 1987	Post Graduate 2008	Post Graduate 2009	Total11987	Total12008	Total12009
0	27.0	37.0	40.3	42.2	48.6	51.1
1 - 2	19.5	10.3	11.1	19.6	11.3	12.4
3 - 5	22.7	12.7	13.3	19.5	12.5	12.4
6 - 10	16.4	13.2	12.8	10.0	11.2	10.3
11 - 15	7.2	8.0	6.8	3.9	5.9	5.1
16 - 30	5.2	11.3	9.7	2.5	6.4	5.4
31 +	1.1	7.3	5.4	0.7	3.8	3.0
Don't know/No answer	1.3	0.2	0.5	1.4	0.3	0.4
Total	100.0	100.0	100.0	100.0	100.0	100.0

1 Includes pieces for which no response was given for educational attainment.

Note: Totals may not sum to 100 due to rounding.

Table A3-59

Number of Mail Order Purchases Within the Last Year by Age of Head of Household

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Number of Purchases	18 – 24 1987	18 – 24 2008	18 – 24 2009	25 – 34 1987	25 – 34 2008	25 – 34 2009	35 – 44 1987	35 – 44 2008
0	51.8	55.4	61.2	36.1	54.6	60.6	39.2	48.8
1 - 2	21.7	11.2	13.5	22.2	13.0	11.3	19.0	12.5
3 - 5	17.6	11.4	10.2	23.3	11.9	8.6	19.8	13.4
6 - 10	2.8	6.4	4.6	10.4	8.6	8.5	11.4	9.9
11 - 15	1.7	5.1	4.9	2.9	5.5	3.9	5.0	6.1
16 - 30	2.3	3.8	4.0	2.3	4.7	3.6	3.3	5.9
31 +	0.7	4.7	1.5	0.9	1.3	2.7	1.1	3.2
Don't know/No answer	1.1	2.0	0.0	1.9	0.4	0.9	1.4	0.3
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Number of Purchases	35 – 44 2009	45 – 54 1987	45 – 54 2008	45 – 54 2009	55 – 64 1987	55 – 64 2008	55 – 64 2009
0	54.2	41.0	47.3	48.9	40.2	44.9	45.3
1 - 2	11.4	21.4	10.9	12.1	15.7	10.5	12.0
3 - 5	12.8	17.8	13.1	12.0	19.8	12.3	13.9
6 - 10	10.0	9.1	10.9	10.5	13.1	12.6	10.7
11 - 15	4.0	5.5	6.1	6.3	4.9	6.7	6.2
16 - 30	4.8	3.2	7.1	6.2	3.5	7.9	6.9
31 +	2.7	0.8	4.3	3.5	0.9	4.7	4.2
Don't know/No answer	0.2	1.2	0.3	0.4	2.0	0.3	0.7
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0

7.1

Number of Purchases	65 – 69 1987	65 – 69 2008	65 – 69 2009	70 + 1987	70-74 2008	70-74 2009	75+2008	75+2009	Total11987	Total12008	Total12009
0	47.5	47.1	48.7	53.8	51.5	45.7	50.9	54.6	42.2	48.6	51.1
1 - 2	19.7	12.1	13.3	17.5	9.1	16.9	11.6	11.9	19.6	11.3	12.4
3 - 5	17.3	11.6	12.0	15.8	10.3	11.0	13.3	14.4	19.5	12.5	12.4
6 - 10	10.2	10.9	11.9	8.3	12.4	12.7	12.2	9.5	10.0	11.2	10.3
11 - 15	3.5	4.4	2.8	5.4	5.2	4.1	4.5	3.9	5.9	5.1
16 - 30	0.7	7.1	6.6	1.2	5.5	6.6	5.0	3.0	2.5	6.4	5.4
31 +	0.3	4.0	2.8	0.0	5.4	1.7	2.8	2.0	0.7	3.8	3.0
Don't know/No answer	1.1	0.0	0.2	2.3	0.2	0.2	0.1	0.1	1.4	0.3	0.4
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

1 Includes pieces for which no response was given for age.

Note: Totals may not sum to 100 due to rounding.

Table A3-60

Number of Mail Order Purchases Within the Last Year by Number of Adults

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Number of Purchases	1 1987	1 2008	1 2009	2 1987	2 2008	2 2009	3 1987	3 2008	3 2009	4+ 1987	4+ 2008	4+ 2009
0	55.0	57.1	57.6	38.5	46.0	48.8	42.3	46.3	49.4	31.4	42.0	47.0
1 - 2	18.1	12.0	13.1	20.0	11.3	12.3	20.2	10.5	11.8	20.6	10.9	10.5
3 - 5	16.7	10.2	11.0	20.4	13.4	12.9	17.5	12.8	11.7	24.9	13.3	14.3
6 - 10	6.5	9.9	8.8	11.5	11.3	10.7	9.9	12.4	11.2	9.4	13.5	11.0
11 - 15	2.3	4.6	3.6	4.1	6.5	5.5	4.7	4.8	5.4	6.8	7.7	7.7
16 - 30	1.0	3.8	4.2	2.9	7.0	5.9	3.2	7.8	6.4	2.9	8.1	4.1
31 +	0.1	2.1	1.6	1.0	4.2	3.4	0.5	5.3	3.4	1.3	4.4	4.8
Don't know/No answer	0.4	0.4	0.2	1.7	0.3	0.5	1.6	0.1	0.7	2.7	0.0	0.7
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A3-61

Standard Mail Reaction to Pieces from Mail Order Companies

by Number of Mail Order Purchases Made Within the Last Year

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Mail Order Purchases	Pieces Per Household Per Week 1987	Pieces Per Household Per Week 2008	Pieces Per Household Per Week 2009
0	0.6	0.9	0.8
1	1.1	1.2	1.1
2	1.2	1.6	1.1
3 - 5	1.6	1.8	1.3
6 - 10	2.3	2.3	2.0
11 +	3.1	2.9	2.6

Table A3-62

Standard Mail Reaction to Pieces from Mail Order Industry

by Number of Mail Order Purchases Made Within the Last Year

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Mail Order Purchases	Read Immediately 1987	Read Immediately 2008	Read Immediately 2009	Set Aside 1987	Set Aside 2008	Set Aside 2009
0	40.4	41.7	41.0	8.4	12.4	11.0
1 - 2	40.8	37.4	44.3	11.4	13.5	9.8
3 - 5	45.7	46.9	49.9	13.5	12.8	12.7
6 - 10	44.6	46.9	46.3	14.9	12.2	13.7
11 +	42.0	46.8	45.0	11.8	12.6	12.8

Table continued below

Cont.

Mail Order Purchases	Found Useful 1987	Found Useful 2008	Found Useful 2009	Will Respond 1987	Will Respond 2008	Will Respond 2009
0	34.2	39.8	44.3	12.5	9.5	11.1
1 - 2	36.6	42.3	44.5	15.1	8.7	10.2
3 - 5	45.8	51.0	52.5	15.8	11.3	12.5
6 - 10	46.2	48.4	46.7	15.8	12.9	12.9
11 +	45.5	50.9	50.0	16.9	12.7	11.7

NOTE: Percentages represent row percentages within each shape category;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Table A3-63
Standard Mail Intended Response Medium
to Pieces from the Mail Order Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)

Industry	1987	2008	2009
Industry	1987	2008	2009
Mail	82.4	28.2	30.1
Phone	13.3	30.0	26.6
In-Person	2.9	3.4	2.6
Other	0.2	34.6	36.2
Don't know/No answer	1.2	3.7	4.5
Total	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A3-64

Unaddressed Mail Received

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Percent of Unaddressed Mail Received by Households 1987	Percent of Unaddressed Mail Received by Households 2008	Percent of Unaddressed Mail Received by Households 2009
Financial:
Credit card	0.2	0.8	2.8
Bank	0.2	0.3	0.3
Securities broker	0.1	0.0	0.0
Money market	0.0	0.2	0.0
Insurance company	0.9	2.8	3.4
Real estate/Mortgage	0.6	0.3	0.4
Other financial	0.0	0.1	0.1
Total Financial	2.1	4.5	7.0
Merchants:
Supermarkets	22.1	22.3	33.1
Department store	20.9	8.9	15.4
Mail order company	1.5	1.6	1.0
Other store	25.1	17.4	13.4
Publisher	4.6	2.6	2.0
Land promotion company	0.2	0.2	0.0
Restaurant	6.7	5.8	4.9
Consumer packaged goods	0.6	1.7	0.5
Auto dealers	0.9	0.7	0.4
Service stations	0.9	1.8	0.8
Mall	0.2	0.0	0.0
Other merchants	2.1	1.2	1.8
Total Merchants	90.0	64.1	73.4
Services:
Telephone	0.0	1.5	1.1
Other utilities	0.1	0.0	0.4
Medical	1.6	1.6	2.7
Other professional	0.7	0.3	0.0
Leisure service	0.5	0.6	0.5
Cable TV	0.1	3.6	5.6
Computer	0.0	0.3	0.7
Craftsman	0.5	1.3	0.1
Other services	2.1	1.2	0.8
Total Services	5.6	10.4	11.9
Federal Government	N/A	0.2	0.6
Nonfederal Government	0.2	0.3	0.8
Total Social/Charitable/Political/Nonprofit	1.3	1.2	6.4
Don't know/No answer	0.8	19.3	0.0
Total	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A3-65

Unaddressed Mail Received Reaction

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Treatment	Percent of Mail Pieces 1987	Percent of Mail Pieces 2008	Percent of Mail Pieces 2009
Read by member of household	29.3	22.1	33.1
Read by more than one member of household 1	N/A	7.2	12.5
Looked at	24.0	16.9	15.5
Discarded	20.0	27.1	19.4
Set aside	3.9	3.1	5.8
Don't know/No answer	22.7	23.6	13.6
Total	100.0	100.0	100.0

Usefulness	Percent of Mail Pieces 1987	Percent of Mail Pieces 2008	Percent of Mail Pieces 2009
Useful	33.9	32.2	46.7
Interesting	16.9	7.4	9.2
Not interesting	21.6	32.3	29.2
Objectionable	4.4	4.6	0.6
Don't know/No answer	23.2	23.4	14.3
Total	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A3-66

Unaddressed Mail Received Response to Bundled Flyers by Industry

(Percentage of Mail Received by Households)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Read Immediately11987	Read Immediately12008	Read Immediately12009	Found Useful 1987	Found Useful 2008	Found Useful 2009
Financial:
Bank	18.9	19.6	0.0	11.2	18.5	0.0
Insurance company	12.5	10.9	10.8	7.7	10.4	8.4
Real estate/Mortgage	13.3	20.5	29.2	9.0	14.6	29.2
Total Financial	16.1	12.4	11.9	10.1	11.4	10.0
Merchants:
Supermarkets	37.7	29.2	44.5	46.8	49.2	61.4
Department store	33.9	29.2	40.1	39.8	42.4	43.1
Mail order company	18.5	9.0	27.8	19.0	11.8	36.5
Specialty store	24.6	15.9	28.2	28.4	23.0	32.5
Publisher	33.6	31.0	39.3	39.9	38.1	39.0
Restaurant	31.6	16.9	18.8	33.3	22.2	24.4
Consumer packaged goods	17.4	20.3	48.9	15.0	11.8	48.9
Auto dealers	0.8	1.7	0.0	2.8	3.7	0.0
Service stations	17.9	3.3	29.3	20.4	6.3	0.0
Total Merchants	27.1	22.7	38.0	35.7	34.3	47.3
Services:
Medical	12.6	19.0	26.0	10.6	33.5	15.5
Other professional	17.3	9.3	0.0	17.0	4.3	0.0
Leisure service	26.0	46.2	0.0	30.9	12.3	0.0
Craftsman	22.9	10.4	100.0	10.4	1.4	0.0
Total Services	17.1	20.0	25.3	15.9	17.2	12.7
Total Social/Charitable/Social/Nonprofit	29.0	19.2	29.3	25.9	19.0	27.4

Note: Percentages are row percentages within each Industry classification.

1 Defined as "Read by One Member of the Household".

Table A3-67

Nonprofit Standard Mail Received by Households by Shape

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Shape	Percentage of Nonprofit Standard Mail Received by Households 1987	Percentage of Nonprofit Standard Mail Received by Households 2008	Percentage of Nonprofit Standard Mail Received by Households 2009	Pieces Per Household Per Week 1987	Pieces Per Household Per Week 2008	Pieces Per Household Per Week 2009
Envelopes:
Letter size envelope	37.2	49.2	49.0	0.9	1.2	1.1
Larger envelope	9.5	8.0	5.7	0.2	0.2	0.1
Total Envelope	46.6	57.2	54.6	1.1	1.4	1.2
Postcard	2.1	3.3	2.8	0.1	0.1	0.1
Catalog (not in envelope)	4.4	3.1	3.2	0.1	0.1	0.1
Flyers/Circulars	20.4	18.8	21.8	0.5	0.5	0.5
Magazines/Newsletters	3.9	8.2	8.7	0.1	0.2	0.2
Other	0.3	0.7	0.4	0.0	0.0	0.0
Don't know/No answer	1.4	0.6	0.6	0.0	0.0	0.0
Total Pieces Received by Households	79.6	91.9	92.1	1.9	2.2	2.0

Base: RPW Total, Nonprofit Rate Bulk: Work-Share and Enhanced Carrier Route.

Table A3-68

Nonprofit Standard Mail Industry by Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Letter Size Envelope 1987	Letter Size Envelope 2008	Letter Size Envelope 2009	Larger Than Letter Size Envelope 1987	Larger Than Letter Size Envelope 2008	Larger Than Letter Size Envelope 2009
Medical	29.1	31.0	20.7	10.0	8.7	4.9
Union or professional	37.9	55.7	42.7	12.1	9.8	7.4
Church	43.4	56.3	57.3	8.6	7.8	4.9
Veterans	48.9	62.0	69.3	11.3	15.2	12.7
Educational	27.3	25.8	25.3	9.0	5.5	3.4
Charities	80.1	73.3	73.1	9.3	10.0	7.0
Political	28.9	67.0	36.5	13.6	9.0	4.0
AARP	79.3	75.7	86.2	11.0	16.4	5.4
Museum	49.0	51.6	39.2	14.9	5.8	10.9
Nonprofit publication	30.6	55.9	54.2	28.6	9.0	6.0

Table continued below

Cont.

Industry	Postcard 1987	Postcard 2008	Postcard 2009	Catalog Not In Envelope 1987	Catalog Not In Envelope 2008	Catalog Not In Envelope 2009
Medical	7.4	7.1	4.5	10.0	3.1	5.4
Union or professional	3.2	1.8	2.2	4.8	2.0	2.7
Church	2.3	2.6	1.9	3.0	1.1	1.4
Veterans	6.5	3.9	0.7	6.7	0.2	0.0
Educational	1.8	7.2	5.6	12.2	8.4	8.9
Charities	1.5	2.3	2.0	1.2	1.1	1.2
Political	3.0	1.5	4.7	0.6	0.1	1.1
AARP	4.2	0.0	0.8	0.9	0.0	0.3
Museum	5.9	6.2	4.5	19.7	4.2	10.1
Nonprofit publication	1.9	3.6	2.9	5.1	2.6	2.9

Industry	Flyers 1987	Flyers 2008	Flyers 2009	Newspapers/Magazines 1987	Newspapers/Magazines 2008
Medical	35.2	26.1	36.8	4.9	23.5
Union or professional	33.6	17.7	23.2	6.5	11.5
Church	35.9	19.9	21.0	5.6	11.0
Veterans	18.1	13.1	10.8	5.6	4.8
Educational	44.8	36.6	39.5	3.9	15.4
Charities	6.9	9.6	13.1	0.5	2.9
Political	52.6	21.8	52.8	0.7	0.5
AARP	2.7	4.1	6.3	2.0	3.5
Museum	8.9	23.9	25.9	0.5	8.4
Nonprofit publication	11.4	19.2	23.4	19.7	8.8

Table continued below

Cont.

Industry	Newspapers/Magazines 2009	Total 1987	Total 2008	Total 2009
Medical	26.7	100.0	100.0	100.0
Union or professional	21.3	100.0	100.0	100.0
Church	12.7	100.0	100.0	100.0
Veterans	5.4	100.0	100.0	100.0
Educational	15.7	100.0	100.0	100.0
Charities	3.0	100.0	100.0	100.0
Political	0.4	100.0	100.0	100.0
AARP	1.1	100.0	100.0	100.0
Museum	9.4	100.0	100.0	100.0
Nonprofit publication	9.8	100.0	100.0	100.0

NOTE: Totals may not equal exactly 100% due to unreported categories; Percentages are row percentages within Industry classification.

Table A3-69

Nonprofit Standard Mail by Content by Industry

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Advertising 1987	Advertising 2008	Advertising 2009	Fund Request 1987	Fund Request 2008	Fund Request 2009	Other 1987	Other 2008
Medical	27.5	40.0	44.5	18.0	26.6	25.5	43.0	28.4
Union or professional	28.5	26.0	24.0	21.3	42.3	26.8	40.8	23.6
Church	14.7	16.6	12.6	30.5	52.3	53.5	44.8	26.4
Veterans	18.4	9.3	4.3	42.7	67.8	82.1	31.4	19.1
Educational	35.6	47.7	49.4	14.7	17.9	19.3	41.6	31.7
Charities	7.7	6.3	4.1	79.3	82.5	85.7	6.8	7.3
Political	4.3	4.8	0.0	28.1	62.8	19.1	56.2	29.4
AARP	65.8	55.6	60.8	7.6	22.7	17.2	13.9	16.3
Museum	60.5	53.2	47.1	16.9	32.2	39.3	15.7	12.6
Nonprofit publication	62.4	21.9	18.9	3.7	54.0	53.1	19.0	19.8
Total Mail Received by Households	26.3	27.5	24.7	34.0	48.0	48.8	29.4	19.7

Table continued below

Cont.

Industry	Other 2009	Don't Know/ No Answer 1987	Don't Know/ No Answer 2008	Don't Know/ No Answer 2009	Total 1987	Total 2008	Total 2009
Medical	2.9	11.4	4.9	27.1	100.0	100.0	100.0
Union or professional	22.4	9.4	8.1	26.9	100.0	100.0	100.0
Church	7.1	10.0	4.8	26.8	100.0	100.0	100.0
Veterans	5.7	7.6	3.9	7.8	100.0	100.0	100.0
Educational	3.5	8.0	2.7	27.8	100.0	100.0	100.0
Charities	5.1	6.2	3.9	5.0	100.0	100.0	100.0
Political	80.6	11.4	3.0	0.2	100.0	100.0	100.0
AARP	12.6	12.7	5.4	9.4	100.0	100.0	100.0
Museum	2.3	6.9	2.0	11.4	100.0	100.0	100.0
Nonprofit publication	23.4	14.9	4.3	4.7	100.0	100.0	100.0
Total Mail Received by Households	21.6	10.3	4.7	4.9	100.0	100.0	100.0

Note: Percentages are row percentages within Industry classification.

Table A3-70

Nonprofit Standard Mail Pieces Received Per Household Per Week
Postal Fiscal Years 1987, 2008 and 2009
(Recruitment and Diary Data)

Income	1987	2008	2009
< $7K	0.8	0.9	0.3
$ 7K - $9.9K	1.3	1.5	1.5
$ 10K - $14.9K	1.4	1.3	1.1
$ 15K - $19.9K	1.7	1.4	1.6
$ 20K - $24.9K	1.6	1.8	2.1
$ 25K - $29.9K	1.8	1.6	1.5
$ 30K - $34.9K	2.2	1.6	1.5
$ 35K - $49.9K	2.3	2.0	1.8
$ 50K - $64.9K	2.6	1.9	2.0
$ 65K - Over	3.8	2.7	2.4
Age of Head of Household	1987	2008	2009
18 - 24	0.5	0.7	0.7
25 - 34	1.1	1.2	0.9
35 - 44	1.8	1.6	1.6
45 - 54	2.3	2.3	2.0
55 - 64	2.5	2.6	2.4
65 - 69	2.8	3.1	2.7
70 - 74	2.6	3.2	3.1
75+	2.6	4.2	4.0
Education of Head of Household	1987	2008	2009
< 8th grade	1.1	1.7	1.3
Some High School	1.3	1.3	1.2
High School	1.5	1.9	1.8
Some College	1.8	1.9	2.0
Technical School	1.8	2.1	2.0
College	2.3	2.7	2.3
Post graduate	4.3	3.9	3.3

Continued below

Table A3-70
Nonprofit Standard Mail Pieces Received Per Household Per Week
Postal Fiscal Years 1987, 2008 and 2009
(Recruitment and Diary Data)Cont.

Cont.

Type of Household	1987	2008	2009
One-person household	1.6	2.3	2.1
Male	1.2	2.1	1.7
Female	1.8	2.3	2.3
One adult + minors	1.0	1.2	1.2
Male	1.0	0.6	1.7
Female	1.0	1.3	1.0
More than one adult without children	2.3	2.6	2.3
One-earner	2.3	2.8	2.1
Two-earner	1.9	2.1	2.1
More than one adult with children	1.8	1.8	1.7
One-earner	1.6	1.7	1.6
Two-earner	2.0	1.9	1.9
Employment of Head of Household	1987	2008	2009
White collar professional	2.5	2.4	2.2
White collar sales/clerical	1.3	1.8	1.5
White collar craftsmen/mechanic	1.0	1.4	1.5
Service Worker	1.1	1.9	1.1
Other employed	1.2	1.4	1.4
Homemaker	1.8	2.3	1.7
Student 1	1.2	0.8	1.6
Retired	2.3	3.4	3.1
Other not employed	0.5	1.2	1.0
Type of Dwelling	1987	2008	2009
Single-family house	2.3	2.4	2.3
Multi-family unit	1.0	1.8	1.5
Mobile house	1.2	1.3	1.4
Number of Adults	1987	2008	2009
1	1.5	2.1	2.0
2	2.0	2.2	2.0
3	2.2	2.5	2.1
4+	2.4	2.4	2.2

Note: 2008/2009 Estimates for Income Levels $25K-$29.9K

are identical to those in $30K-$34.9K since categories used to

collect data only included $25K-$34.9K.

Table A3-71

Percent of Nonprofit Standard Mail Containing a Request for

Donations by Age of Head of Household

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment and Diary Data)

Age Cohort	Percent 1987	Percent 2008	Percent 2009	Pieces Per Household Per Week 1987	Pieces Per Household Per Week 2008	Pieces Per Household Per Week 2009
18 - 24	41.6	37.2	45.5	0.2	0.3	0.3
25 - 34	28.6	38.8	39.6	0.3	0.5	0.3
35 - 44	27.5	39.3	39.3	0.5	0.6	0.6
45 - 54	33.7	40.1	42.6	0.8	0.9	0.9
55 - 64	34.4	53.1	51.7	0.9	1.4	1.3
65 - 69	39.3	54.7	57.1	1.1	1.7	1.6
70 - 74	40.7	57.0	59.4	1.1	1.8	1.8
75+	40.7	57.6	55.7	1.1	2.4	2.2

Table A3-72

Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Treatment	Previous Customer 1987	Previous Customer 2008	Previous Customer 2009	Organization Known 1987	Organization Known 2008	Organization Known 2009
Read by member of household	68.0	56.4	53.7	36.4	29.5	32.8
Read by more than one member of household 1	N/A	10.0	9.6	N/A	4.8	4.1
Looked at	17.0	14.3	16.0	24.6	26.9	25.5
Discarded	4.5	11.0	12.5	20.3	32.3	32.3
Set Aside	9.0	8.0	7.9	7.6	6.2	5.3
Don't know/No answer	1.5	0.3	0.2	1.2	0.2	0.1
Total	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Treatment	Organization Not Known 1987	Organization Not Known 2008	Organization Not Known 2009	Total11987	Total12008	Total12009
Read by member of household	24.7	22.4	22.3	49.5	42.2	40.2
Read by more than one member of household 1	N/A	2.4	2.2	N/A	7.2	6.6
Looked at	35.7	24.1	23.9	21.3	16.8	17.6
Discarded	29.9	47.1	47.2	10.5	18.8	19.5
Set Aside	8.5	3.9	4.2	7.6	6.5	6.1
Don't know/No answer	1.3	0.2	0.3	11.0	8.5	9.9
Total	100.0	100.0	100.0	100.0	100.0	100.0

1987 Estimates Include pieces for which no response was given for familiarity with institution.

Note: Totals may not sum to 100 due to rounding.

Table A3-73

Nonprofit Standard Mail Response to Advertising by Familiarity With Organization1

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Response	Previous Customer 1987	Previous Customer 2008	Previous Customer 2009	Organization Known 1987	Organization Known 2008	Organization Known 2009
Yes	28.0	22.4	22.6	6.8	3.3	4.3
No	43.3	51.6	52.0	74.0	80.1	83.4
Maybe	20.9	22.4	22.7	10.6	11.6	9.7
No Answer	7.8	3.5	2.7	8.7	5.0	2.6
Total	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	0.6	1.3	1.1	0.3	0.5	0.5

Table continued below

Cont.

Response	Organization Not Known 1987	Organization Not Known 2008	Organization Not Known 2009	Total21987	Total22008	Total22009
Yes	5.2	2.9	2.0	18.0	14.6	14.1
No	76.8	86.0	90.3	55.2	60.6	62.1
Maybe	9.4	5.5	5.3	16.5	16.7	15.8
No Answer	8.5	5.6	2.4	10.4	8.2	8.1
Total	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	0.2	0.2	0.2	1.1	2.0	1.8

1 Restricted to Advertisements or Request for Donation from One Organization Only

2 1987 Estimates Include pieces for which no response was given for familiarity with institution.

Note: Totals may not sum to 100 due to rounding.

Table A3-74

Nonprofit Standard Mail Treatment of Mail Piece by Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Treatment	Letter Size Envelope 1987	Letter Size Envelope 2008	Letter Size Envelope 2009	Larger Than Letter Size Envelope 1987	Larger Than Letter Size Envelope 2008	Larger Than Letter Size Envelope 2009
Read by member of household	48.9	42.1	40.7	49.1	45.2	45.3
Read by more than one member of household 1	N/A	4.7	4.8	N/A	5.5	6.2
Looked at	22.8	18.6	18.2	23.1	17.5	20.4
Discarded	11.2	19.5	18.4	9.6	19.2	17.3
Set Aside	6.6	5.0	5.6	9.0	7.8	7.8
Don't know/No answer	10.5	10.1	12.3	9.3	4.8	3.1
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Treatment	Postcard 1987	Postcard 2008	Postcard 2009	Catalog Not in Envelope 1987	Catalog Not in Envelope 2008	Catalog Not in Envelope 2009
Read by member of household	61.1	55.9	55.1	43.2	38.3	34.5
Read by more than one member of household 1	N/A	11.8	10.9	N/A	13.5	6.6
Looked at	12.7	11.2	12.3	24.9	12.4	17.4
Discarded	13.2	15.3	17.1	10.9	19.8	27.9
Set Aside	2.1	3.1	1.1	14.4	11.7	12.0
Don't know/No answer	10.9	2.6	3.5	6.5	4.2	1.6
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A3-74

Nonprofit Standard Mail Treatment of Mail Piece by Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data) Continued

Treatment	Flyers 1987	Flyers 2008	Flyers 2009	Newspapers/ Magazines 1987	Newspapers/ Magazines 2008	Newspapers/ Magazines 2009	Total 1987	Total 2008	Total 2009
Read by member of household	54.2	42.2	38.5	38.5	38.6	37.4	49.5	42.2	40.2
Read by more than one member of household 1	N/A	9.4	8.3	N/A	14.0	12.0	N/A	7.2	6.6
Looked at	21.1	17.1	17.7	11.1	10.3	14.9	21.3	16.8	17.6
Discarded	11.2	20.2	24.4	5.9	12.7	13.5	10.5	18.8	19.5
Set Aside	6.8	5.3	3.8	13.4	16.8	13.7	7.6	6.5	6.1
Don't know/No answer	6.7	5.9	7.3	31.2	7.7	8.4	11.0	8.5	9.9
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A3-75

Nonprofit Standard Mail Usefulness of Mail Piece by Shape

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Usefulness	Letter Size Envelope 1987	Letter Size Envelope 2008	Letter Size Envelope 2009	Larger Than Letter Size Envelope 1987	Larger Than Letter Size Envelope 2008	Larger Than Letter Size Envelope 2009
Useful	35.9	35.3	38.3	41.6	39.7	42.6
Interesting	24.7	18.7	19.2	27.7	20.1	23.5
Not Interesting	20.8	29.9	28.7	15.0	28.7	28.3
Objectionable	4.9	5.3	1.2	3.6	6.2	2.2
Don't know/No answer	13.8	10.7	12.7	12.1	5.2	3.4
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0

Table continued below

Cont.

Usefulness	Postcard 1987	Postcard 2008	Postcard 2009	Catalog Not In Envelope 1987	Catalog Not In Envelope 2008	Catalog Not In Envelope 2009
Useful	44.5	51.7	50.6	56.6	54.9	49.7
Interesting	22.1	14.5	16.0	21.2	18.9	23.0
Not Interesting	15.9	27.7	29.5	10.7	20.1	24.0
Objectionable	5.1	3.0	0.3	3.4	1.9	1.1
Don't know/No answer	12.4	3.0	3.5	8.0	4.2	2.2
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0

Usefulness	Flyers 1987	Flyers 2008	Flyers 2009	Newspapers/ Magazines 1987	Newspapers/ Magazines 2008	Newspapers/ Magazines 2009	Total 1987	Total 2008	Total 2009
Useful	56.6	46.9	42.3	45.9	62.5	58.0	43.8	41.6	42.1
Interesting	18.7	16.4	16.6	14.1	14.0	16.6	22.4	17.7	18.5
Not Interesting	13.7	25.9	32.9	5.5	14.1	16.6	16.4	27.0	28.2
Objectionable	2.7	4.4	0.8	2.1	1.4	0.6	3.8	4.7	1.1
Don't know/No answer	8.3	6.3	7.4	32.4	8.0	8.2	13.5	9.0	10.1
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding

Table A3-76

Nonprofit Standard Mail Response to Advertising by Shape

(If Mail Piece Contained Advertising or Request for Donation)

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Response	Letter Size Envelope 1987	Letter Size Envelope 2008	Letter Size Envelope 2009	Larger Than Letter Size Envelope 1987	Larger Than Letter Size Envelope 2008	Larger Than Letter Size Envelope 2009
Yes	19.7	16.0	16.4	17.6	18.1	17.0
No	52.0	60.2	59.1	60.0	57.8	62.4
Maybe	16.8	16.6	17.2	15.1	19.6	17.7
No Answer	11.5	7.2	7.3	7.4	4.5	2.8
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	0.7	1.2	1.1	0.2	0.2	0.1

Table Continues below

Cont.

Response	Postcard 1987	Postcard 2008	Postcard 2009	Catalog Not In Envelope 1987	Catalog Not In Envelope 2008	Catalog Not In Envelope 2009
Yes	14.6	14.8	20.6	18.2	10.8	7.6
No	59.3	58.2	60.5	52.0	52.8	66.1
Maybe	19.9	18.0	11.5	24.1	26.7	21.8
No Answer	6.3	9.0	7.4	5.9	9.7	4.5
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	0.0	0.1	0.1	0.1	0.1	0.1

Table Continues below

Cont.

Response	Flyers 1987	Flyers 2008	Flyers 2009	Newspapers/ Magazines 1987	Newspapers/ Magazines 2008	Newspapers/ Magazines 2009	Total11987	Total12008	Total12009
Yes	12.6	8.6	8.8	9.8	11.9	6.5	18.0	14.6	14.1
No	64.5	66.4	69.1	54.3	60.5	63.8	55.2	60.6	62.1
Maybe	13.6	13.3	11.6	13.6	14.4	15.6	16.5	16.7	15.8
No Answer	9.3	11.7	10.6	22.3	13.2	14.1	10.4	8.2	8.1
Total Mail Received by Households	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Pieces Per Household Per Week	0.2	0.5	0.5	0.0	0.2	0.2	1.2	2.2	2.0

1 Total includes pieces for which no response was given as to shape.

Note: Totals may not sum to 100 due to rounding.

Table A3-77

Nonprofit Standard Mail Reaction by Industry

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	Percent Read Immediately 1987	Percent Read Immediately 2008	Percent Read Immediately 2009	Percent Set Aside 1987	Percent Set Aside 2008	Percent Set Aside 2009
Medical	46.3	52.4	44.7	8.1	7.5	7.0
Union or Professional	50.1	45.9	50.1	8.5	5.7	12.3
Church	64.0	54.0	52.6	6.9	7.1	6.8
Veterans	56.0	52.8	53.1	9.5	8.4	6.7
Educational	48.0	51.0	46.1	7.0	6.6	5.9
Charities	44.6	45.5	44.5	7.2	5.3	6.1
Political	40.6	38.8	31.9	6.1	5.8	3.5
AARP	46.1	48.3	48.1	10.7	4.5	5.4
Museum	53.6	52.3	58.9	8.4	5.3	7.3
Nonprofit Publications	39.8	48.9	46.4	8.8	6.5	6.2
Total Mail Received by Households	49.5	49.4	46.9	7.6	6.5	6.1

Continued below

Industry	Percent Found Useful 1987	Percent Found Useful 2008	Percent Found Useful 2009	Percent Will Respond11987	Percent Will Respond12008	Percent Will Respond12009
Medical	46.1	49.5	40.1	13.4	15.9	7.4
Union or Professional	51.6	41.1	50.7	18.4	14.5	9.2
Church	59.2	50.7	51.9	25.2	19.9	21.2
Veterans	44.3	41.3	42.9	22.6	19.5	19.6
Educational	49.1	45.9	42.8	13.2	7.6	6.8
Charities	28.3	32.7	35.9	17.7	14.9	14.1
Political	31.8	26.4	23.8	20.0	9.4	7.5
AARP	40.9	40.3	41.0	13.6	16.9	15.1
Museum	44.3	46.5	52.6	12.5	15.8	16.4
Nonprofit Publications	39.3	41.3	41.0	12.8	14.9	13.4
Total Mail Received by Households	43.8	41.6	42.1	18.0	14.6	14.1

1 Percent of pieces containing an advertisement or fundraising request.

NOTE: Percentages represent row percentages within each industry classification;

these do not sum to 100 due to the inclusion of multiple questions in this table.

Appendix A4: Direct Mail Advertising

Table A4-1

Total Pieces of Advertising Mail1 Received Per Week By Income

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Type of Ad Mail	Under $7K 1987	Under $7K 2008	Under $7K 2009	$7K - $9.9K 1987	$7K - $9.9K 2008	$7K - $9.9K 2009
First-Class:
Advertising alone	0.3	0.9	0.3	0.5	0.6	0.4
Business invitation/announcements	0.1	0.2	0.1	0.1	0.2	0.2
Stuffers (Advertising Enclosed)	0.4	1.6	0.7	0.6	1.4	0.9
Total First-Class2	0.8	2.8	1.1	1.2	2.2	1.5
Standard Mail:
Commercial	3.8	4.5	3.1	5.2	4.9	5.4
Nonprofit	0.9	0.9	0.3	1.5	1.5	1.5
Total Standard Mail	4.7	5.4	3.4	6.7	6.4	6.9
Total Advertising2	5.5	8.2	4.4	7.9	8.6	8.4

Continued below

Cont.

Type of Ad Mail	$10K - $14.9K 1987	$10K - $14.9K 2008	$10K - $14.9K 2009	$15K - $19.9K 1987	$15K - $19.9K 2008	$15K - $19.9K 2009
First-Class:
Advertising alone	0.7	0.7	0.7	0.7	0.6	0.5
Business invitation/announcements	0.1	0.4	0.2	0.2	0.4	0.2
Stuffers (Advertising Enclosed)	0.8	1.6	1.5	0.9	1.3	1.4
Total First-Class2	1.6	2.7	2.4	1.8	2.3	2.1
Standard Mail:
Commercial	5.8	7.0	5.3	6.4	7.0	5.6
Nonprofit	1.5	1.3	1.1	1.9	1.4	1.6
Total Standard Mail	7.3	8.3	6.3	8.3	8.4	7.2
Total Advertising2	8.9	11.1	8.7	10.1	10.7	9.3

Type of Ad Mail	$20K - $24.9K 1987	$20K - $24.9K 2008	$20K - $24.9K 2009	$25K - $29.9K 1987	$25K - $29.9K 2008	$25K - $29.9K 2009
First-Class:
Advertising alone	0.6	1.1	0.7	0.8	0.9	0.8
Business invitation/announcements	0.2	0.3	0.2	0.2	0.3	0.3
Stuffers (Advertising Enclosed)	1.1	2.0	1.5	1.2	1.9	1.8
Total First-Class 2	1.9	3.4	2.3	2.2	3.1	2.8
Standard Mail:
Commercial	6.6	7.6	7.0	7.9	7.8	7.2
Nonprofit	1.7	1.8	2.1	1.9	1.6	1.5
Total Standard Mail	8.3	9.4	9.1	9.8	9.3	8.7
Total Advertising 2	10.2	12.8	11.4	12.0	12.4	11.5

Continued below

Table A4-1

Total Pieces of Advertising Mail1 Received Per Week By Income

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data) Cont.

Cont.

Type of Ad Mail	$30K - $34.9K 1987	$30K - $34.9K 2008	$30K - $34.9K 2009	$35K - $49.9K 1987	$35K - $49.9K 2008	$35K - $49.9K 2009
First-Class:
Advertising alone	1.0	0.9	0.8	1.1	1.1	1.0
Business invitation/announcements	0.4	0.3	0.3	0.4	0.4	0.2
Stuffers (Advertising Enclosed)	1.4	1.9	1.8	1.7	2.3	2.3
Total First-Class 2	2.8	3.1	2.8	3.2	3.7	3.5
Standard Mail:
Commercial	8.7	7.8	7.2	9.5	9.6	7.9
Nonprofit	2.3	1.6	1.5	2.5	2.0	1.8
Total Standard Mail	11.0	9.3	8.7	12.0	11.5	9.7
Total Advertising 2	13.8	12.4	11.5	15.2	15.3	13.1

Type of Ad Mail	$50K - $64.9K 1987	$50K - $64.9K 2008	$50K - $64.9K 2009	$65K - $79.9K 1987	$65K - $79.9K 2008	$65K - $79.9K 2009
First-Class:
Advertising alone	1.5	1.2	1.0	2.1	1.4	1.2
Business invitation/announcements	0.4	0.5	0.3	0.4	0.5	0.3
Stuffers (Advertising Enclosed)	1.9	2.7	2.3	2.0	3.0	2.7
Total First-Class 2	3.8	4.3	3.7	4.5	4.9	4.2
Standard Mail (A):
Commercial	10.9	10.8	9.5	14.8	12.6	10.3
Nonprofit	2.7	1.9	2.0	3.5	2.4	2.2
Total Standard Mail	13.6	12.7	11.6	18.3	14.9	12.5
Total Advertising 2	17.4	17.1	15.2	22.8	19.9	16.6

Table continued below

Table A4-1

Total Pieces of Advertising Mail1 Received Per Week By Income

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)Cont.

Cont.

Type of Ad Mail	$80K - $99.9K 1987	$80K - $99.9K 2008	$80K - $99.9K 2009	$100K - Over 1987	$100K - Over 2008	$100K - Over 2009
First-Class:
Advertising alone	2.4	1.6	1.3	2.4	2.2	1.7
Business invitation/announcements	0.6	0.5	0.4	0.7	0.7	0.5
Stuffers (Advertising Enclosed)	2.3	3.1	2.8	2.6	4.1	3.4
Total First-Class 2	5.3	5.2	4.5	5.7	7.0	5.5
Standard Mail (A):
Commercial	14.7	13.5	11.6	15.3	17.4	13.8
Nonprofit	4.2	2.3	2.1	4.8	3.3	2.8
Total Standard Mail	18.9	15.8	13.7	20.1	20.8	16.6
Total Advertising 2	24.2	21.0	18.2	25.8	27.7	22.1

1 Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail.

2 Total First-Class and total advertising are over-reported because some stuffers are counted twice.

Note: 2008/2009 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.

Note: Totals may not sum to 100 due to rounding.

Table A4-2

Total Pieces of Advertising Mail1 Received Per Week by Age of Head of Household

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Type of Ad Mail	18 – 21 1987	18 – 21 2008	18 – 21 2009	22 – 24 1987	22 – 24 2008	22 – 24 2009	25 – 34 1987	25 – 34 2008	25 – 34 2009
First-Class:
Advertising alone	0.4	0.4	0.4	0.3	0.8	0.9	0.7	1.1	0.8
Business invitations/announcements	0.1	0.4	0.1	0.1	0.3	0.1	0.2	0.4	0.3
Stuffers (Advertising Enclosed)	0.8	0.8	1.0	0.7	1.5	1.6	1.1	2.2	1.9
Total First-Class2	1.3	1.6	1.5	1.1	2.6	2.5	2.0	3.7	2.9
Standard Mail:
Commercial	3.7	6.5	5.1	3.2	6.1	4.3	6.6	9.7	7.8
Nonprofit	0.6	1.2	1.2	0.5	0.4	0.5	1.2	1.2	0.9
Total Standard Mail	4.3	7.7	6.3	3.7	6.5	4.8	7.8	10.9	8.7
Total Advertising2	5.6	9.3	7.8	4.8	9.1	7.3	9.8	14.7	11.6

Continued below

Table A4-2

Total Pieces of Advertising Mail1 Received Per Week by Age of Head of Household

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data) Cont.

Type of Ad Mail	35 -44 1987	35 -44 2008	35 -44 2009	45 – 54 1987	45 – 54 2008	45 – 54 2009	55 – 64 1987
First-Class:
Advertising alone	1.0	1.5	1.1	1.2	1.5	1.2	1.1
Business invitations/announcements	0.3	0.5	0.3	0.4	0.5	0.3	0.3
Stuffers (Advertising Enclosed)	1.3	3.0	2.5	1.3	2.9	2.6	1.4
Total First-Class2	2.6	5.0	3.9	2.9	4.9	4.2	2.8
Standard Mail:
Commercial	8.3	11.8	9.6	8.9	12.4	10.2	9.8
Nonprofit	1.9	1.6	1.6	2.4	2.3	2.0	2.7
Total Standard Mail	10.2	13.4	11.2	11.3	14.8	12.2	12.5
Total Advertising2	12.8	18.5	15.0	14.2	19.7	16.4	15.3

Continued below

Type of Ad Mail	55 – 64 2008	55 – 64 2009	65 – 69 1987	65 – 69 2008	65 – 69 2009	70+ 1987
First-Class:
Advertising alone	1.6	1.3	1.0	1.6	1.3	0.7
Business invitations/announcements	0.5	0.4	0.4	0.6	0.3	0.2
Stuffers (Advertising Enclosed)	3.1	2.8	1.2	2.9	2.7	0.9
Total First-Class2	5.2	4.5	2.6	5.0	4.4	1.8
Standard Mail:
Commercial	12.9	11.0	8.2	12.9	11.5	7.6
Nonprofit	2.6	2.4	2.9	3.1	2.7	2.8
Total Standard Mail	15.6	13.4	11.1	16.0	14.2	10.4
Total Advertising2	20.8	17.9	13.7	21.0	18.6	12.2

Continued below

Type of Ad Mail	70 – 74 2008	70 – 74 2009	75+ 2008	75+ 2009
First-Class:
Advertising alone	1.4	1.1	1.1	0.9
Business invitations/announcements	0.4	0.3	0.4	0.4
Stuffers (Advertising Enclosed)	3.0	2.4	2.3	2.1
Total First-Class2	4.9	3.8	3.8	3.4
Standard Mail:
Commercial	11.3	10.8	10.8	9.2
Nonprofit	3.2	3.1	4.2	4.0
Total Standard Mail	14.5	13.8	15.0	13.2
Total Advertising2	19.3	17.6	18.8	16.6

1 Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail.

2 Total First-Class and total advertising are over-reported because some stuffers are counted twice.

Note: Totals may not sum to 100 due to rounding.

Table A4-3

Total Pieces of Advertising Mail1 Received Per Week by Education of Head of Household

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Type of Ad Mail	< 8th Grade 1987	< 8th Grade 2008	< 8th Grade 2009	Some High School 1987	Some High School 2008	Some High School 2009	High School 1987
First-Class:
Advertising alone	0.5	0.8	0.6	0.7	1.0	0.9	0.7
Business invitation/ announcements	0.1	0.2	0.4	0.1	0.5	0.2	0.2
Stuffers (Advertising Enclosed)	0.5	1.8	1.4	0.7	1.9	1.7	1.0
Total First-Class2	1.1	2.7	2.3	1.5	3.4	2.8	1.9
Standard Mail:
Commercial	5.0	8.3	5.2	5.6	7.4	6.3	7.0
Nonprofit	1.2	1.7	1.3	1.5	1.3	1.2	1.6
Total Standard Mail	6.2	10.0	6.5	7.1	8.7	7.5	8.6
Total Advertising2	7.3	12.7	8.9	8.6	12.0	10.3	10.5

Continued below

Type of Ad Mail	High School 2008	High School 2009	Some College 1987	Some College 2008	Some College 2009	Tech School 1987	Tech School 2008	Tech School 2009
First-Class:
Advertising alone	1.2	1.0	0.9	1.4	1.0	0.9	1.3	1.1
Business invitation/announcements	0.4	0.3	0.3	0.5	0.3	0.3	0.5	0.4
Stuffers (Advertising Enclosed)	2.5	2.2	1.3	2.8	2.3	1.1	2.5	2.5
Total First-Class2	4.1	3.5	2.5	4.6	3.6	2.3	4.3	4.0
Standard Mail:
Commercial	10.1	8.7	7.9	11.1	9.4	7.8	11.3	9.7
Nonprofit	1.9	1.8	2.2	1.9	2.0	1.9	2.1	2.0
Total Standard Mail	12.0	10.4	9.9	13.1	11.3	9.7	13.4	11.7
Total Advertising2	16.1	14.0	12.4	17.7	14.9	12.0	17.7	15.7

Continued below

Table A4-3

Total Pieces of Advertising Mail1 Received Per Week by Education of Head of Household

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data) Cont.

Type of Ad Mail	College 1987	College 2008	College 2009	Post Graduate 1987	Post Graduate 2008	Post Graduate 2009
First-Class: Advertising alone	1.2	1.6	1.3	1.5	1.8	1.4
Business invitation/announcements	0.4	0.5	0.3	0.6	0.6	0.5
Stuffers (Advertising Enclosed)	1.6	3.0	2.7	2.1	3.7	3.0
Total First-Class2	3.2	5.1	4.4	4.2	6.1	4.9
Standard Mail:
Commercial	9.9	13.3	11.2	11.8	16.3	12.8
Nonprofit	2.6	2.7	2.3	2.1	3.9	3.3
Total Standard Mail	12.6	16.0	13.5	16.3	20.2	16.2
Total Advertising2	15.8	21.2	17.9	20.5	26.3	21.0

1 Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail non-package mail.

2 Total First-Class and total advertising are over-reported because some stuffers are counted twice.

Note: Totals may not sum to 100 due to rounding.

Table A4-4

Total Mail Overview: Treatment of Advertising Mail by

Actual Weekly Standard Mail Receipt

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Diary and Recruitment Data)

Treatment	Actual Standard Mail Pieces 0 – 7 1987	Actual Standard Mail Pieces 0 – 7 2008	Actual Standard Mail Pieces 0 – 7 2009	Actual Standard Mail Pieces 8 – 10 1987	Actual Standard Mail Pieces 8 – 10 2008	Actual Standard Mail Pieces 8 – 10 2009	Actual Standard Mail Pieces 11 – 12 1987
Usually read	23.9	20.0	21.2	19.4	15.8	14.1	20.0
Usually scan	39.6	29.8	29.6	40.4	29.9	32.0	42.6
Read some	26.4	30.6	30.1	30.4	32.1	36.3	30.0
Usually don't read	9.8	19.6	19.0	9.6	21.8	17.5	7.4
Don't Know/No Answer	0.3	0.0	0.0	0.2	0.4	0.1	0.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Continued below

Cont.

Treatment	Actual Standard Mail Pieces 11 – 12 2008	Actual Standard Mail Pieces 11 – 12 2009	Actual Standard Mail Pieces 13 – 15 1987	Actual Standard Mail Pieces 13 – 15 2008	Actual Standard Mail Pieces 13 – 15 2009	Actual Standard Mail Pieces 16 – 17 1987	Actual Standard Mail Pieces 16 – 17 2008
Usually read	12.6	11.8	16.0	10.7	11.8	12.9	12.3
Usually scan	34.0	33.5	46.3	33.5	31.0	42.6	34.1
Read Some	33.6	37.5	28.5	37.4	39.7	34.8	34.3
Usually don't read	19.7	17.2	9.2	18.5	17.4	9.2	19.3
Don't Know/No Answer	0.1	0.0	0.0	0.0	0.0	0.5	0.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Continued below

Cont.

Treatment	Actual Standard Mail Pieces 16 – 17 2009	Actual Standard Mail Pieces 18+ 1987	Actual Standard Mail Pieces 18+ 2008	Actual Standard Mail Pieces 18+ 2009
Usually read	9.0	11.5	11.5	9.1
Usually scan	28.9	41.3	31.4	27.6
Read Some	41.2	39.1	38.6	41.4
Usually don't read	20.9	7.9	18.5	21.9
Don't Know/No Answer	0.0	.2	0.1	.1
Total	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A4-5

Total Mail Overview:

Intended Response to Advertising Mail by Class

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Intended Response	First-Class 11987	First-Class 12008	First-Class 12009	Standard Mail21987	Standard Mail22008	Standard Mail22009
Will respond	11.1	8.0	9.1	14.6	10.6	12.3
May respond	10.3	54.9	49.0	20.0	62.9	62.4
Won't respond	58.4	11.9	11.1	58.6	16.2	16.6
Don't know/No answer	19.8	25.2	30.8	6.9	10.3	8.7
Total	100.0	100.0	100.0	100.0	100.0	100.0

Continued below

Intended Response	Standard Mail Nonprofit21987	Standard Mail Nonprofit22008	Standard Mail Nonprofit22009
Will respond	17.9	14.6	14.0
May respond	16.4	60.6	61.6
Won't respond	55.1	16.7	16.6
Don't know/No answer	10.4	8.2	7.9
Total	100.0	100.0	100.0

1 Estimates for 1987 include both advertising only and advertising enclosed mail. Estimates for 2008/2009 include advertising only.

2 Standard Mail and Nonprofit Standard Mail include request for donations.

Note: Totals may not sum to 100 due to rounding.

Table A4-6

Response Rates To Advertising: First-Class

Ad Only vs. Standard Mail Envelopes and Cards1

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Industry	1987 First	1987 Standard Mail	2008 First	2008 Standard Mail	2009 First	2009 Standard Mail
Financial:
Credit card	5.8	8.0	2.4	3.2	9.0	3.8
Bank	8.0	8.9	2.2	4.4	4.2	4.9
Securities broker	14.3	9.0	12.2	7.6	4.4	7.1
Money Market	9.8	5.3	0.0	8.9	13.8	4.1
Insurance Company	8.9	6.6	2.9	3.5	3.1	4.4
Real Estate/Mortgage	4.7	3.5	1.6	3.0	3.2	2.9
Merchants:
Department store	9.5	12.0	15.7	22.9	17.8	25.2
Mail order company	13.5	15.4	14.8	11.2	19.6	11.7
Specialty store	13.1	12.8	11.1	17.1	11.9	17.4
Publisher	19.6	18.7	23.5	11.6	9.2	13.2
Land promotion company	10.6	2.9	5.1	14.2	4.0	1.3
Online auction	N/A	N/A	67.6	3.0	12.3	10.4
Restaurant	2.2	15.9	27.4	19.0	30.6	19.2
Consumer packaged goods	16.1	28.7	8.7	12.6	5.8	13.4
Auto dealers	4.1	7.2	4.9	4.4	6.6	5.7
Services:
Telephone	6.7	15.1	5.5	3.6	9.0	5.0
Other Utility	8.0	12.7	10.2	13.7	11.0	14.0
Medical	21.2	10.2	6.8	7.2	7.5	9.3
Other professional	20.7	14.3	1.2	3.3	6.3	8.0
Leisure service	16.8	8.7	11.6	8.5	14.9	10.3
Cable TV	7.8	13.4	1.9	2.5	8.5	3.0
Computer	8.1	15.8	9.3	5.4	2.6	4.4
Social/Charitable/Political/Nonprofit 2	20.4	18.5	15.6	14.9	0.0	13.8
Total Percentage of "Will Respond"	13.4	15.1	8.0	11.2	9.1	12.5
to Advertising Pieces³	13.4	15.1	8.0	11.2	9.1	12.5

1 All Standard Mail percentages are based on Standard Mail except social/charitable/political/ nonprofit which is based on Standard Mail nonprofit
2 Includes medical nonprofit mail after 1992.

³ Total Percentage for Standard Mail includes Nonprofit.

Table A4-7

Treatment of Advertising Mail by Household Income

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Treatment	Under $7K 1987	Under $7K 2008	Under $7K 2009	$7K - $9.9K 1987	$7K - $9.9K 2008	$7K - $9.9K 2009	$10K - $14.9K 1987	$10K - $14.9K 2008	$10K - $14.9K 2009
Usually read	31.1	26.0	29.3	26.7	30.4	31.9	26.4	26.6	31.3
Usually scan	32.9	22.9	18.5	37.5	25.8	19.6	37.1	25.8	26.1
Read some	22.7	22.9	31.3	25.3	24.8	28.8	28.7	25.8	25.4
Usually don't read	8.7	28.2	19.2	9.7	17.6	19.1	7.2	20.8	16.9
Don't know/No answer	0.7	0.0	1.7	0.1	1.3	0.5	0.0	1.0	0.3
Received no advertising	3.9	N/A	N/A	0.7	N/A	N/A	0.6	N/A	N/A
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Continued below

Cont.

Treatment	$15K - $19.9K 1987	$15K - $19.9K 2008	$15K - $19.9K 2009	$20K - $24.9K 1987	$20K - $24.9K 2008	$20K - $24.9K 2009	$25K - $29.9K 1987	$25K - $29.9K 2008	$25K - $29.9K 2009
Usually read	22.9	26.3	28.8	16.8	23.7	23.0	19.7	22.2	20.6
Usually scan	38.1	27.4	25.3	44.8	31.4	29.5	44.4	31.6	28.7
Read some	30.4	29.8	26.5	27.3	25.5	31.0	27.5	29.0	32.2
Usually don't read	7.3	16.5	19.0	10.6	18.8	16.0	8.6	17.3	18.5
Don't know/No answer	0.5	0.0	0.5	0.0	0.5	0.5	0.1	0.0	0.0
Received no advertising	0.8	N/A	N/A	0.5	N/A	N/A	0.0	N/A	N/A
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Continued below

Treatment	$30K - $34.9K 1987	$30K - $34.9K 2008	$30K - $34.9K 2009	$35K - $49.9K 1987	$35K - $49.9K 2008	$35K - $49.9K 2009	$50K - $64.9K 1987	$50K - $64.9K 2008	$50K - $64.9K 2009
Usually read	16.9	22.2	20.6	16.2	16.9	15.8	14.2	18.6	14.7
Usually scan	46.1	31.6	28.7	42.8	32.2	32.3	41.1	28.5	29.2
Read some	26.9	29.0	32.2	34.4	32.8	32.8	33.9	33.5	34.8
Usually don't read	9.4	17.3	18.5	6.0	18.1	18.9	0.0	19.4	21.1
Don't know/No answer	0.0	0.0	0.0	0.2	0.0	0.3	0.4	0.0	0.2
Received no advertising	0.7	N/A	N/A	0.4	N/A	N/A	10.4	N/A	N/A
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Continued below

Table A4-7

Treatment of Advertising Mail by Household Income

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data) Continued

Cont.

Treatment	$65K - $79.9K 1987	$65K - $79.9K 2008	$65K - $79.9K 2009	$80K - $99.9K 1987	$80K - $99.9K 2008	$80K - $99.9K 2009	$100K - Over 1987	$100K - Over 2008	$100K - Over 2009
Usually read	8.9	13.4	13.4	8.2	10.0	9.9	10.2	8.6	7.4
Usually scan	38.3	31.1	28.8	55.4	33.2	29.8	34.1	30.3	29.2
Read some	29.3	35.1	37.7	32.4	34.2	39.3	42.6	37.2	37.9
Usually don't read	23.5	20.4	20.0	4.0	22.4	21.0	13.1	23.8	25.2
Don't know/No answer	0.0	0.0	0.0	0.0	0.1	0.0	0.0	0.1	0.3
Received no advertising	0.0	N/A	N/A	0.0	N/A	N/A	0.0	N/A	N/A
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Note: 2008/2009 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.

Note: Totals may not sum to 100 due to rounding.

Table A4-8

Treatment of Advertising Mail

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Treatment	1987	2008	2009
Treatment	1987	2008	2009
Usually read	19.6	16.9	16.1
Usually scan	40.4	30.0	28.3
Read some	29.6	32.2	34.5
Usually don't read	9.1	20.6	20.7
Don't know/No answer	0.2	0.2	0.3
Received no advertising	1.1	N/A	N/A
Total	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A4-9

Treatment of Mail Advertising by Age of Head of Household

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Treatment	18 – 21 1987	18 – 21 2008	18 – 21 2009	22 – 24 1987	22 – 24 2008	22 – 24 2009	25 – 34 1987	25 – 34 2008	25 – 34 2009	35 – 44 1987
Usually read	39.4	33.3	16.1	21.1	12.7	15.0	20.3	15.1	13.2	17.7
Usually scan	38.8	20.0	21.6	46.7	30.1	33.6	41.4	29.4	31.1	40.8
Read some	12.6	28.9	35.7	24.8	32.5	25.3	30.7	31.7	32.0	30.8
Usually don't read	3.2	17.8	24.6	6.7	24.7	26.1	6.3	23.6	22.8	9.8
Don't know/No answer	0.2	0.0	2.0	0.0	0.0	0.0	0.3	0.2	0.9	0.0
Received no advertising	5.8	N/A	N/A	0.7	N/A	N/A	1.0	N/A	N/A	0.9
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Continued below

Treatment	35 – 44 2008	35 – 44 2009	45 – 54 1987	45 – 54 2008	45 – 54 2009	55 – 64 1987	55 – 64 2008	55 – 64 2009
Usually read	13.6	15.3	17.0	15.4	14.5	19.7	17.0	14.0
Usually scan	30.5	28.2	41.3	30.9	28.8	39.4	28.7	27.5
Read some	33.8	34.8	31.9	32.5	36.7	28.2	35.4	37.7
Usually don't read	22.0	21.7	9.2	21.2	19.5	11.6	18.8	20.6
Don't know/No answer	0.1	0.1	0.3	0.1	0.4	0.0	0.2	0.2
Received no advertising	N/A	N/A	0.3	N/A	N/A	1.1	N/A	N/A
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Continued below

Table A4-9

Treatment of Mail Advertising by Age of Head of Household

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data) Continued

Cont.

Treatment	65 – 69 1987	65 – 69 2008	65 – 69 2009	70+ 1987	70 – 74 2008	70 – 74 2009	75+ 2008	75+ 2009
Usually read	23.6	17.2	18.1	19.5	19.5	19.6	20.8	21.0
Usually scan	37.9	28.4	26.9	38.2	30.2	25.4	32.1	30.0
Read some	26.4	32.0	34.3	30.0	31.3	34.6	27.2	29.6
Usually don't read	9.4	22.2	20.7	11.8	19.0	20.3	19.3	19.3
Don't know/No answer	0.7	0.1	0.0	0.0	0.0	0.0	0.6	0.2
Received no advertising	2.0	N/A	N/A	0.5	N/A	N/A	N/A	N/A
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A4-10

Treatment of Advertising Mail by Education of Head of Household

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data)

Treatment	< 8th Grade 1987	< 8th Grade 2008	< 8th Grade 2009	Some High School 1987	Some High School 2008	Some High School 2009	High School 1987	High School 2008	High School 2009	Some College 1987
Usually read	29.2	29.0	34.2	24.6	28.2	28.9	23.5	20.7	20.1	17.6
Usually scan	37.0	28.7	22.7	33.0	26.3	22.0	42.4	29.2	28.7	39.9
Read some	22.0	23.7	27.0	27.8	27.0	29.8	26.2	30.9	32.9	30.8
Usually don't read	9.0	17.9	15.6	11.8	18.1	18.7	7.0	19.0	18.1	10.8
Don't know/No answer	0.7	0.6	0.5	0.0	0.3	0.5	0.1	0.2	0.2	0.3
Received no advertising	2.1	N/A	N/A	2.8	N/A	N/A	0.8	N/A	N/A	0.6
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Continued below

Cont

Treatment	Some College 2008	Some College 2009	Tech School 1987	Tech School 2008	Tech School 2009	College 1987	College 2008
Usually read	15.2	14.7	18.5	17.7	14.7	12.2	11.5
Usually scan	31.5	30.0	39.9	33.5	28.3	43.5	31.5
Read some	32.6	35.7	31.6	31.5	37.8	34.6	34.3
Usually don't read	20.5	19.3	8.9	17.2	18.9	9.1	22.7
Don't know/No answer	0.3	0.3	0.1	0.0	0.3	0.3	0.1
Received no advertising	N/A	N/A	1.0	N/A	N/A	0.3	N/A
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0

Continued below

Table A4-10

Treatment of Advertising Mail by Education of Head of Household

(Percentage of Households)

Postal Fiscal Years 1987, 2008 and 2009

(Recruitment Data) Continued

Cont

Treatment	College 2009	Post Graduate 1987	Post Graduate 2008	Post Graduate 2009
Usually read	9.6	8.9	7.6	5.4
Usually scan	29.9	41.9	29.4	29.1
Read some	36.3	28.3	38.4	38.3
Usually don't read	23.9	10.5	24.6	27.0
Don't know/No answer	0.3	0.0	0.0	0.2
Received no advertising	N/A	10.4	N/A	N/A
Total	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Appendix A5: Periodicals

Table A5-1

Periodicals Received

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Periodicals	1987	2008	2009
Periodicals	1987	2008	2009
Percent of Periodicals which are sent to Households	75.3	74.4	74.5
Percent of Periodicals which are sent to Households	75.3	74.4	74.5
Pieces per household per week	1.69	1.07	0.97
Pieces per household per week	1.69	1.07	0.97

Base: RPW Total Periodicals

Note: 2008 data varies from the 2008 report due to a change in RPW numbers.

Table A5-2

Periodicals -- Type of Publication

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Type of Publication	Percentage Received 1987	Percentage Received 2008	Percentage Received 2009	Pieces Per Household Per Week 1987	Pieces Per Household Per Week 2008	Pieces Per Household Per Week 2009
Newspapers:
Daily Newspaper	8.5	5.7	4.9	0.19	0.08	0.06
Weekly Newspaper	13.4	8.1	9.5	0.30	0.11	0.12
Other Newspaper	4.9	3.0	2.2	0.11	0.04	0.03
Total Newspapers	26.8	16.7	16.7	0.60	0.24	0.22
Magazines:
Weekly Magazine	11.1	10.6	10.8	0.25	0.15	0.14
Monthly Magazine	27.2	35.3	35.8	0.61	0.50	0.47
Other Magazine	4.4	7.6	7.0	0.10	0.11	0.09
Total Magazines	42.7	53.5	53.6	0.96	0.76	0.70
Other Periodical	3.1	2.7	3.3	0.07	0.04	0.04
Don't Know/No Answer	2.7	1.4	0.9	0.06	0.02	0.01
Total Periodicals Received by Households	75.3	74.4	74.5	1.69	1.05	0.97
Total Periodicals Received by Non-Households	26.7	25.6	25.5	-	-	-

Base: RPW Total Periodicals

Note: Totals may not sum to 100 due to rounding.

Table A5-3

Periodical Demographics -- Pieces Received Per Household Per Week

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Income	1987	2008	2009
< $7K	0.6	0.4	0.2
$ 7K - $9.9K	1.1	0.3	0.5
$ 10K - $14.9K	1.2	0.7	0.5
$ 15K - $19.9K	1.3	0.5	0.6
$ 20K - $24.9K	1.4	0.7	0.8
$ 25K - $29.9K	1.8	0.7	0.8
$ 30K - $34.9K	1.9	0.7	0.8
$ 35K - $49.9K	2.1	0.9	0.7
$ 50K - $64.9K	2.1	1.1	1.0
$ 65K - Over	3.6	1.3	1.3

Age of Head of Household	1987	2008	2009
18 - 24	0.6	0.4	0.5
25 - 34	1.2	0.8	0.6
35 - 44	1.8	0.9	0.8
45 - 54	2.0	1.1	1.0
55 - 64	2.3	1.3	1.2
65 - 69	1.9	1.3	1.3
70 - 74	1.9	1.4	1.3
75+	1.9	1.4	1.4

Education of Head of Household	1987	2008	2009
< 8th grade	1.2	0.6	0.6
Some High School	1.2	0.7	0.5
High School	1.4	0.9	0.9
Some College	1.6	1.0	0.9
Technical School	1.6	1.1	0.9
College	2.2	1.2	1.3
Post graduate	3.4	1.7	1.5

Type of Household	1987	2008	2009
One-person household	1.1	0.8	0.7
Male	1.0	0.8	0.8
Female	1.2	0.8	0.7
One adult + minors	0.9	0.7	0.6
Male	0.6	0.5	1.1
Female	0.9	0.7	0.5

More Than One Adult	1987	2008	2009
Without Children	2.1	1.3	1.2
One-earner	2.0	1.3	1.1
Two-earner	2.1	1.1	1.1
With Children	1.7	0.9	0.9
One-earner	1.6	0.8	0.8
Two-earner	1.9	1.1	1.0

Employment of Head of Household1	1987	2008	2009
White collar professional	2.2	1.2	1.1
White collar sales/clerical	1.5	0.9	0.7
Blue collar craftsmen/mechanic	1.2	0.7	0.8
Service Worker	1.2	0.9	0.6
Other employed	1.1	0.8	0.9
Homemaker	1.7	0.9	0.9
Student 1	1.4	0.2	0.4
Retired	1.9	1.4	1.3
Other not employed 1	0.4	0.6	0.3

Type of Dwelling	1987	2008	2009
Single-family house	2.0	1.1	1.1
Multi-family	1.0	0.7	0.6
Mobile house	1.1	0.8	0.7

Number of Adults	1987	2008	2009
1	1.1	0.8	0.7
2	1.8	1.1	1.1
3	2.1	1.1	1.1
4+	2.1	1.1	1.1

Note: 2008 and 2009 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.

1 Revised from Employment of Respondent to Employment of Head of Household.

Table A5-4

Periodical Mail -- Type of Subscription

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Type of Subscription	Percentage of Total Periodicals 1987	Percentage of Total Periodicals 2008	Percentage of Total Periodicals 2009
Paid (ordered)	49.4	44.2	46.6
Free (ordered)	4.4	6.8	6.5
Gift (from friend or relative)	3.5	4.0	4.0
Free - Came w/ membership	10.2	11.7	11.4
Other	2.6	0.9	0.7
Don't know/No answer	5.3	6.8	6.6
Total Mail Received by Households	75.3	74.4	75.8

Base: RPW Total Periodicals

Table A5-5

Periodicals -- Source of Publications

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Source of Publication	Percent of Total Periodicals 1987	Percent of Total Periodicals 2008	Percent of Total Periodicals 2009	Pieces Per Household Per Week 1987	Pieces Per Household Per Week 2008	Pieces Per Household Per Week 2009
Religious/Educational	9.1	6.7	6.8	0.21	0.09	0.09
Veterans	0.9	0.6	0.6	0.02	0.01	0.01
Charitable	0.9	0.6	0.5	0.02	0.01	0.01
Union/Professional	7.8	7.7	7.9	0.18	0.11	0.10
Total "Nonprofit"	18.7	15.6	15.7	0.43	0.22	0.21
Other (Commercial, Professional Org)	53.5	58.0	59.1	1.20	0.82	0.77
Don't know/No answer	3.2	0.8	0.9	0.07	0.01	0.01
Percent of All Periodicals	75.3	74.4	75.8	1.69	1.05	0.99
Received by Households	75.3	74.4	75.8	1.69	1.05	0.99

Base: RPW Total Periodicals

Table A5-6

Periodicals -- Type and Source of Mail Received by Households‚

(Percentage of Subscription Type by Source)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Union/ Professional 2009

Subscription Type	Union/ Professional 1987	Union/ Professional 2008	Union/ Professional 2009	Religious/ Educational 1987	Religious/ Educational 2008
Paid (ordered)	8.3	4.9	4.9	7.9	6.6
Free (ordered)	21.7	12.7	16.2	25.6	11.6
Gift (from friend or relative)	4.0	2.9	0.5	18.1	13.1
Other	19.1	9.8	10.1	22.7	11.5
Free - Came w/ membership	21.1	35.8	35.0	16.0	13.7

Subscription Type	Religious/ Educational 2009	Veterans 1987	Veterans 2008	Veterans 2009
Paid (ordered)	6.5	0.5	0.3	0.3
Free (ordered)	11.5	4.4	0.6	0.5
Gift (from friend or relative)	8.4	0.5	0.0	0.0
Other	13.6	2.3	0.0	5.0
Free - Came w/ membership	14.2	1.9	2.7	3.0

Subscription Type	Charitable 1987	Charitable 2008	Charitable 2009	Other 1987	Other 2008
Paid (ordered)	0.5	0.3	0.3	81.1	87.0
Free (ordered)	2.8	1.0	0.2	44.1	74.0
Gift (from friend or relative)	1.4	1.3	0.0	73.4	82.2
Other	2.6	0.5	1.3	50.7	75.9
Free - Came w/ membership	6.2	2.9	2.3	54.8	45.0

Subscription Type	Other 2009	Don't Know/ No Answer 1987	Don't Know/ No Answer 2008	Don't Know/ No Answer 2009
Paid (ordered)	86.8	1.7	0.8	1.1
Free (ordered)	71.0	1.4	0.2	0.6
Gift (from friend or relative)	90.6	2.6	0.5	0.5
Other	69.1	2.7	2.3	1.0
Free - Came w/ membership	45.5	0.0	0.0	0.1

Note: Percentages are row percentages within each subscription type.

Table A5-7

Periodicals -- Satisfaction With Delivery

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Time of Arrival	Percentage of Pieces 1987	Percentage of Pieces 2008	Percentage of Pieces 2009
Arrived earlier than expected	5.0	3.8	4.5
Arrived on day expected	40.9	33.1	33.7
Was not expected to arrive on any special day	43.9	50.1	49.7
Arrived later than expected	3.8	3.1	2.6
Don't Know/No answer	6.5	9.9	9.6
Total	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A5-8

Periodicals -- Need for Delivery

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Delivery	1987	2008	2009
Delivery	1987	2008	2009
Could arrive a day later	40.2	26.4	27.8
Comes on proper day	19.5	19.6	20.6
No regular day	9.0	18.4	17.0
Regular day is too late	0.9	1.2	0.6
Day doesn't matter	22.7	24.4	24.3
Other need	0.4	0.3	0.2
Don't know/No answer	7.2	9.8	9.6
Total	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A5-9

Periodicals -- Satisfaction With Delivery by Postal Region

(Percent of Pieces Received by Households)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Satisfaction with Delivery	Northeast 1987	Northeast 2008	Northeast 2009	Eastern 1987	Eastern 2008	Eastern 2009
On time/earlier	50.2	39.7	39.8	45.6	33.8	39.8
Not expected on any special day	40.1	48.5	49.0	43.2	52.5	46.7
Arrived later than expected	3.4	2.8	2.0	5.5	3.1	2.8
Don't know/No answer	6.4	9.0	9.3	5.7	10.6	10.7
Total	100.0	100.0	100.0	100.0	100.0	100.0

Satisfaction with Delivery	Southern 1987	Southern 2008	Southern 2009	Central 1987	Central 2008
On time/earlier	41.4	35.6	34.6	50.7	40.6
Not expected on any special day	45.0	49.9	54.8	42.7	48.9
Arrived later than expected	3.6	3.2	2.7	2.2	2.6
Don't know/No answer	9.9	11.3	8.0	4.3	7.9
Total	100.0	100.0	100.0	100.0	100.0

Satisfaction with Delivery	Central 2009	Western 1987	Western 2008	Western 2009
On time/earlier	44.7	40.5	33.0	31.1
Not expected on any special day	41.2	48.2	51.7	57.4
Arrived later than expected	2.3	4.7	3.8	3.2
Don't know/No answer	11.8	6.7	11.5	8.4
Total	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Table A5-10

Periodicals -- Households' Need for Delivery by Postal Region

(Percentage of Pieces)

Postal Fiscal Years 1987, 2008 and 2009

(Diary Data)

Satisfaction with Delivery	Northeast 1987	Northeast 2008	Northeast 2009	Eastern 1987
Could arrive a day later	42.6	28.3	32.0	40.9
Comes on proper day	18.5	20.8	19.8	21.4
No regular day	10.1	18.0	16.5	7.0
Regular day is too late	0.2	0.5	0.4	2.2
Day doesn't matter	20.7	23.0	22.4	21.8
Other Need/Don't know/No answer	7.9	9.3	8.9	6.7
Total	100.0	100.0	100.0	100.0

Satisfaction with Delivery	Eastern 2008	Eastern 2009	Southern 1987	Southern 2008	Southern 2009
Could arrive a day later	27.7	30.7	42.6	26.0	27.0
Comes on proper day	19.7	21.0	15.1	19.1	18.3
No regular day	15.3	13.2	9.2	18.5	17.6
Regular day is too late	1.5	0.2	0.9	1.8	0.7
Day doesn't matter	25.1	24.3	22.0	23.1	28.2
Other Need/Don't know/No answer	10.7	10.7	10.2	11.5	8.2
Total	100.0	100.0	100.0	100.0	100.0

Satisfaction with Delivery	Central 1987	Central 2008	Central 2009	Western 1987	Western 2008	Western 2009
Could arrive a day later	37.1	24.2	24.8	39.3	26.6	28.5
Comes on proper day	25.6	21.9	27.3	15.1	15.4	14.0
No regular day	8.0	18.9	14.0	11.2	20.5	22.4
Regular day is too late	0.5	1.0	0.5	0.9	1.2	0.8
Day doesn't matter	23.7	26.0	21.2	24.7	24.2	25.6
Other Need/Don't know/No answer	5.1	8.0	12.0	8.8	12.2	8.8
Total	100.0	100.0	100.0	100.0	100.0	100.0

Note: Totals may not sum to 100 due to rounding.

Appendix A6: Packages & Expedited (This section has been redacted)

Appendix A6: Packages & Expedited has been redacted.

Appendix A7: Electronic Communications

Table A7-1
Household Electronic Mail Capability by Income

(Percentage of Households)

Postal Fiscal Years 2008 and 2009

(Recruitment Data)

Capability	Under $7K 2008	Under $7K 2009	$7K - $9.9K 2008	$7K - $9.9K 2009	$10K - $14.9K 2008	$10K - $14.9K 2009	$15K - $19.9K 2008	$15K - $19.9K 2009
Have personal computer	34.7	41.7	32.1	37.0	41.5	45.1	46.0	54.8
Have Internet access	26.8	34.6	20.9	29.0	32.1	35.0	35.5	43.5
Have Broadband access	20.5	26.1	13.7	22.1	19.9	45.1	25.4	33.6

Capability	$20K - $24.9K 2008	$20K - $24.9K 2009	$25K - $34.9K 2008	$25K - $34.9K 2009	$35K - $49.9K 2008	$35K - $49.9K 2009	$50K - $64.9K 2008	$50K - $64.9K 2009
Have personal computer	56.9	55.7	66.5	73.5	79.1	80.4	84.6	88.9
Have Internet access	45.6	49.2	57.4	64.7	73.0	74.4	80.3	83.0
Have Broadband access	26.9	36.4	40.9	51.0	52.2	60.3	62.0	68.4

Capability	$65K - $79.9K 2008	$65K - $79.9K 2009	$80K - $99.9K 2008	$80K - $99.9K 2009	$100K - Over 2008	$100K - Over 2009
Have personal computer	92.2	92.8	95.1	96.5	96.4	97.3
Have Internet access	89.3	90.0	93.4	95.0	95.5	96.2
Have Broadband access	73.8	78.1	79.5	87.1	86.8	90.8

Note: Broadband access includes any form of Internet Access other than Dial-up

Table A7-2

Household Electronic Mail Capability by Education of Head of Household

(Percentage of Households)

Postal Fiscal Years 2008 and 2009

(Recruitment Data)

Capability	< 8th Grade 2008	< 8th Grade 2009	Some High School 2008	Some High School 2009	High School 2008	High School 2009	Some College 2008	Some College 2009
Have personal computer	39.7	44.4	49.6	54.5	71.5	71.8	82.0	85.8
Have Internet access	30.8	38.5	42.2	42.8	65.5	66.1	76.6	80.8
Have Broadband access	20.9	28.7	27.8	30.9	48.1	52.3	62.1	69.6

Capability	Tech School 2008	Tech School 2009	College 2008	College 2009	Post Graduate 2008	Post Graduate 2009
Have personal computer	78.5	84.1	91.2	91.6	94.6	95.7
Have Internet access	71.7	80.2	88.1	88.1	92.1	93.1
Have Broadband access	58.0	69.5	73.5	79.4	78.6	85.9

Note: Broadband access includes any form of Internet Access other than Dial-up

Table A7-3

Household Electronic Mail Capability by Age of Head of Household

(Percentage of Households)

Postal Fiscal Years 2008 and 2009

(Recruitment Data)

Capability	18 – 21 2008	18 – 21 2009	22 – 24 2008	22 – 24 2009	25 – 34 2008	25 – 34 2009	35 – 44 2008	35 – 44 2009	45 – 54 2008	45 – 54 2009
Have personal computer	85.9	88.0	82.3	79.0	87.9	91.5	89.8	92.1	88.6	88.3
Have Internet access	77.2	72.5	77.8	74.2	83.0	86.1	86.1	87.3	83.1	84.0
Have Broadband access	63.3	67.6	71.8	69.3	71.5	78.0	73.1	77.9	69.3	73.7

Table continued below

Capability	55 – 64 2008	55 – 64 2009	65 – 69 2008	65 – 69 2009	70-74 2008	70-74 2009	75+ 2008	75+ 2009
Have personal computer	82.6	82.4	73.3	78.3	68.1	66.8	47.9	51.9
Have Internet access	77.4	77.7	68.6	72.8	61.3	61.1	42.4	45.9
Have Broadband access	60.8	65.5	52.0	59.5	41.8	50.0	27.3	33.0

Note: Broadband access includes any form of Internet Access other than Dial-up

Appendix A8: Annual Trends

Table A8-1
First Class Mail Received by Type
Pieces in Millions
Years 2000 - 2009 (Diary Data)

		2000	2001	2002	2003	2004	2005	2006	2007	2008	2009
Correspondence
Personal		7,211	7,456	7,154	6,457	6,561	5,870	6,079	5,610	5,646	5,225
Greeting Cards		4,052	4,472	4,456	3,816	4,014	3,586	3,935	3,571	3,652	3,368
Letter from Friend or Relative		1,769	1,839	1,629	1,467	1,385	1,227	1,138	1,116	1,046	956
Other Personal		1,391	1,145	1,070	1,174	1,161	1,057	1,006	923	948	901
Business/Government		6,433	6,859	6,881	6,584	6,974	7,284	6,262	6,634	6,446	6,062
Social		2,660	2,470	2,613	2,918	2,333	2,318	2,198	2,541	2,334	2,057
Total		16,304	16,785	16,649	15,960	15,867	15,473	14,540	14,785	14,426	13,344
Transactions
Bills		12,618	13,669	14,315	14,237	14,555	14,345	14,111	13,808	13,825	13,085
Financial Statements		6,117	7,598	6,874	6,429	6,452	6,594	6,920	7,133	6,560	6,666
Credit Card Statement/Bill		2,958	4,423	4,280	4,305	3,926	4,311	4,969	4,980	4,830	4,687
Notice or Confirmation of Order		2,007	2,502	2,860	2,429	2,252	2,518	2,738	3,242	2,824	2,559
Payment/Check/Credit		1,481	1,679	1,635	1,618	1,552	1,437	1,439	1,418	1,324	1,378
Other		2,500	1,629	1,679	1,698	1,329	1,350	1,447	1,369	1,426	1,250
Total		27,680	31,501	31,643	30,716	30,065	30,556	31,624	31,949	30,789	29,626

Advertising (Ads Only)	7,930		10,743	10,624	9,659	8,840	10,546	10,344	9,034	8,257	6,648

CD/DVD/Video Games¹	N/A		N/A	N/A	N/A	N/A	N/A	N/A	640	806	937

DK/RF	4,890		1,483	1,613	2,534	2,498	2,208	2,915	2,449	2,971	2,568

Total First-Class Received	56,805		60,512	60,529	58,869	57,270	58,783	59,423	58,856	57,250	53,123

Note: Totals may not sum due to rounding.

Note: Transaction and Correspondence definitions redefined to match calculation in HDS main report.

¹CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-2
Shares of First Class Mail Received by Type
Years 2000 - 2009 (Diary Data)

	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009
Correspondence
Personal	13%	12%	12%	11%	11%	10%	10%	10%	10%	10%
Greeting Cards	7%	7%	7%	6%	7%	6%	7%	6%	6%	6%
Letter from Friend or Relative	3%	3%	3%	2%	2%	2%	2%	2%	2%	2%
Other Personal	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Business/Government	11%	11%	11%	11%	12%	12%	11%	11%	11%	11%
Social	5%	4%	4%	5%	4%	4%	4%	4%	4%	4%
Total	29%	28%	28%	27%	28%	26%	24%	25%	25%	25%
Transactions
Bills	22%	23%	24%	24%	25%	24%	24%	23%	24%	25%
Financial Statements	11%	13%	11%	11%	11%	11%	12%	12%	11%	13%
Credit Card Statement/Bill	5%	7%	7%	7%	7%	7%	8%	8%	8%	9%
Notice or Confirmation of Order	4%	4%	5%	4%	4%	4%	5%	6%	5%	5%
Payment/Check/Credit	3%	3%	3%	3%	3%	2%	2%	2%	2%	3%
Other¹	4%	3%	3%	3%	2%	2%	2%	2%	2%	2%
Total	49%	52%	52%	52%	52%	52%	53%	54%	54%	56%

Advertising (Ads Only)	14%	18%	18%	16%	15%	18%	17%	15%	14%	13%

CD/DVD/Video Games¹	N/A	N/A	N/A	N/A	N/A	N/A	N/A	1%	1%	2%

DK/RF	9%	2%	3%	4%	4%	4%	5%	4%	5%	5%

Total First-Class Received	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%

Note: Totals may not sum due to rounding.

Note: Transaction and Correspondence definitions redefined to match calculation in HDS main report.

¹CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-3
First Class Mail Sent by type
Pieces in Millions
Years 2000 - 2009 (Diary Data)

	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009
Correspondence
Personal	6,680	7,135	7,154	6,457	6,561	5,870	6,232	5,811	5,646	5,225
Greeting Cards	3,818	4,561	4,223	3,958	4,332	4,010	4,294	3,887	3,648	3,496
Letter to Friend or Relative	1,915	1,740	1,974	1,561	1,513	1,071	1,240	1,250	1,021	1,120
Other Personal	947	833	957	938	715	789	699	675	978	609
Business/Government	2,057	2,049	2,142	1,610	1,720	1,702	1,662	1,678	1,600	1,550
Social	775	419	444	440	447	417	372	454	483	361
Total	9,512	9,603	9,740	8,508	8,728	7,989	8,266	7,944	7,729	7,136
Transactions
Bill Payment	11,327	11,212	11,996	10,707	11,152	10,809	9,949	10,202	9,704	8,580
Orders	853	734	774	739	734	769	612	560	537	454
Donations	578	572	574	536	598	560	524	550	657	521
Total	12,758	12,518	13,345	11,981	12,484	12,139	11,085	11,311	10,898	9,555

CD/DVD/Video Games¹	N/A	N/A	N/A	N/A	N/A	N/A	N/A	540	774	932

DK/RF	361	1,701	1,982	1,176	1,185	1,013	824	966	1,353	667

Total First-Class Sent	22,631	23,822	25,067	21,665	22,396	21,141	20,174	20,761	20,755	18,290

Note: Totals may not sum due to rounding.

¹CD/DVD/Video Games not collected as a separate category prior to 2007.

	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009
Correspondence
Personal	30%	30%	29%	30%	29%	28%	31%	28%	27%	29%
Greeting Cards	17%	19%	17%	18%	19%	19%	21%	19%	18%	19%
Letter to Friend or Relative	8%	7%	8%	7%	7%	5%	6%	6%	5%	6%
Other Personal	4%	3%	4%	4%	3%	4%	3%	3%	5%	3%
Business/Government	9%	9%	9%	7%	8%	8%	8%	8%	8%	8%
Social	3%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Total	42%	40%	39%	39%	39%	38%	41%	38%	37%	39%
Transactions
Bill Payment	50%	47%	48%	49%	50%	51%	49%	49%	47%	47%
Orders	4%	3%	3%	3%	3%	4%	3%	3%	3%	2%
Donations	3%	2%	2%	2%	3%	3%	3%	3%	3%	3%
Total	56%	53%	53%	55%	56%	57%	55%	54%	53%	52%

CD/DVD/Video Games¹	N/A	N/A	N/A	N/A	N/A	N/A	N/A	3%	4%	5%

DK/RF	2%	7%	8%	5%	5%	5%	4%	5%	7%	4%

Total First-Class Sent	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%

Table A8-4
Shares of First Class Mail Sent by type
Years 2000 - 2009 (Diary Data)

Note: Totals may not sum due to rounding.

¹CD/DVD/Video Games not collected as a separate category prior to 2007.

Table A8-5
Bills Paid by Method
Average Pieces per Houseshold per Month
Years 2000 - 2009 (Recruitment Data)

Method	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009
Mail	8.7	8.8	8.7	8.3	8.4	8.0	7.4	7.5	7.0	6.3
Internet	.2	.4	.5	.7	1.1	1.3	1.6	1.9	2.6	2.8
Auto Deduction from Bank	.8	.8	1.0	1.0	1.2	1.2	1.3	1.4	1.4	1.4
In Person	1.0	.8	.9	.8	.8	.8	.8	.7	.7	0.6
Credit Card	N/A	N/A	.2	.2	.3	.3	.4	.4	.4	0.3
Telephone	.1	.2	.2	.2	.3	.3	.3	.3	.3	0.3
ATM	0	0	0	0	0	0	0	0	N/A	N/A
Total	11.0	11.0	11.5	11.3	12.1	11.9	11.8	12.1	12.4	11.7
Total Electronic¹	1.2	1.4	1.9	2.1	2.9	3.2	3.6	3.9	4.7	4.8

Note: Totals may not sum due to rounding.

¹Includes bills paid by Internet, Auto Deduction from Bank Account, Credit Card, Telephone and ATM

Table A8-6
Shares of Bills Paid by Method
Years 2000 - 2009 (Recruitment Data)

Method	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009
Mail	79%	80%	75%	74%	69%	67%	63%	62%	56%	54%
Internet	2%	4%	4%	6%	9%	11%	14%	16%	21%	24%
Auto Deduction from Bank	7%	7%	8%	9%	10%	10%	11%	11%	12%	12%
In Person	9%	8%	8%	7%	6%	6%	7%	6%	6%	5%
Credit Card	N/A	N/A	2%	2%	3%	3%	3%	3%	3%	3%
Telephone	1%	2%	2%	2%	2%	2%	3%	2%	2%	3%
ATM	0%	0%	0%	0%	0%	0%	0%	0%	N/A	N/A
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Total Electronic¹	11%	13%	17%	19%	24%	27%	30%	32%	38%	41%

Note: Totals may not sum due to rounding.

¹Includes bills paid by Internet, Auto Deduction from Bank Account, Credit Card, Telephone and ATM

Table A8-7
Shares of Households using Method of Paying Bills
Years 2000 - 2009 (Recruitment Data)

Method	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009
Mail	92%	91%	93%	92%	93%	93%	92%	92%	90%	87%
Auto Deduction from Bank Account	31%	32%	41%	41%	49%	52%	52%	53%	48%	46%
Internet	4%	8%	11%	14%	20%	24%	28%	30%	36%	41%
In Person	35%	30%	33%	33%	32%	33%	36%	31%	30%	27%
Credit Card	N/A	N/A	15%	15%	19%	19%	21%	21%	18%	15%
Telephone	5%	8%	9%	10%	12%	14%	15%	13%	12%	12%
ATM	2%	2%	2%	1%	1%	1%	1%	1%	0%	0%

Note: Totals may not sum due to rounding.

Table A8-8
Type of Payments made by Mail
Pieces in Millions by Payee Type
Years 2000 - 2009 (Diary Data)

Payee	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009
Financial
Credit Card	2,553	2,414	2,564	2,355	2,380	2,302	2,039	2,019	2,064	1,726
Bank, S&L, Credit Union	752	780	889	761	770	834	659	759	719	582
Insurance Company	858	750	908	756	867	805	781	785	766	726
Real Estate/Mortgage	368	332	353	310	380	398	356	369	303	295
Other Financial	168	130	100	99	57	78	90	96	99	57
Total Financial	4,699	4,407	4,814	4,282	4,454	4,418	3,924	4,028	3,951	3,386
Merchants
Department Store	481	381	488	364	356	433	329	329	385	156
Publisher	499	408	471	374	373	321	326	289	334	269
Mail Order Company	298	278	254	194	193	180	203	151	131	113
Other Merchants	239	212	187	177	176	164	209	214	214	173
Total Merchants	1,518	1,280	1,401	1,109	1,098	1,097	1,067	983	1,065	711
Services
Telephone Company	1,378	1,602	1,597	1,542	1,510	1,323	1,292	1,232	981	898
Utility Company	1,437	1,669	1,678	1,540	1,810	1,642	1,509	1,606	1,461	1,510
Medical and Other Professional	612	645	698	672	751	729	698	822	889	842
Cable TV	594	515	603	602	587	646	612	596	471	472
Other Service	538	445	462	400	392	396	383	384	352	302
Total Service	4,560	4,875	5,039	4,756	5,051	4,736	4,494	4,640	4,155	4,024

Manufacturers	24	47	31	54	41	34	24	30	43	16
Government	302	364	409	318	374	388	299	406	381	345
Social	139	68	144	64	4	35	27	0	0	0
Other/Don't Know/Refused	84	166	160	123	131	101	113	114	111	100

Total – All Industries	11,327	11,207	11,996	10,707	11,152	10,809	9,949	10,202	9,704	8,582

Note: Totals may not sum due to rounding.

Table A8-9
Type of Payments made by Mail
Percent of Bill Payments by Payee Type
Years 2000 - 2009 (Diary Data)

Payee	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009
Financial
Credit Card	23%	22%	21%	22%	21%	21%	20%	20%	21%	20%
Bank, S&L, Credit Union	7%	7%	7%	7%	7%	8%	7%	7%	7%	7%
Insurance Company	8%	7%	8%	7%	8%	7%	8%	8%	8%	8%
Real Estate/Mortgage	3%	3%	3%	3%	3%	4%	4%	4%	3%	3%
Other Financial	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%
Total Financial	41%	39%	40%	40%	40%	41%	39%	39%	41%	39%
Merchants
Department Store	4%	3%	4%	3%	3%	4%	3%	3%	4%	2%
Publisher	4%	4%	4%	3%	3%	3%	3%	3%	3%	3%
Mail Order Company	3%	2%	2%	2%	2%	2%	2%	1%	1%	1%
Other Merchants	2%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Total Merchants	13%	11%	12%	10%	10%	10%	11%	10%	11%	8%
Services
Telephone Company	12%	14%	13%	14%	14%	12%	13%	12%	10%	10%
Utility Company	13%	15%	14%	14%	16%	15%	15%	16%	15%	18%
Medical and Other Professional	5%	6%	6%	6%	7%	7%	7%	8%	9%	10%
Cable TV	5%	5%	5%	6%	5%	6%	6%	6%	5%	5%
Other Service	5%	4%	4%	4%	4%	4%	4%	4%	4%	4%
Total Service	40%	43%	42%	44%	45%	44%	45%	45%	43%	47%

Manufacturers	0%	0%	0%	1%	0%	0%	0%	0%	0%	0%
Government	3%	3%	3%	3%	3%	4%	3%	4%	4%	4%
Social	1%	1%	1%	1%	0%	0%	0%	0%	0%	0%
Other/Don’t Know/Refused	1%	1%	1%	1%	1%	1%	1%	1%	1%	1%

Total – All Industries	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%

Note: Totals may not sum due to rounding.

Table A8-10
Share of Households by Internet Access type
Years 2000 - 2009 (Diary Sample)

Type of Access	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009
None	52%	39%	36%	30%	29%	28%	28%	23%	22%	21%
Total Internet Access	48%	61%	64%	70%	71%	72%	72%	77%	78%	79%
Dial-up	48%	61%	64%	70%	38%	35%	28%	20%	13%	8%
Cable Modem	48%	61%	64%	70%	14%	16%	20%	25%	27%	30%
Other Broadband	48%	61%	64%	70%	6%	6%	6%	4%	6%	6%
DSL	48%	61%	64%	70%	10%	13%	18%	26%	30%	31%
Other/DK/RF	48%	61%	64%	70%	3%	2%	1%	2%	2%	3%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%

Note: Totals may not sum due to rounding.

Note: Type of Internet Access not collected prior to 2004.

Table A8-11
Number of Purchases Made over the Internet over the past month
Percent of Households
Years 2000 - 2009 (Recruitment Data)

All Households	2000	2001	2002		2003	2004	2005	2006	2007	2008	2009

None	86%	89%	78%	75%		71%	70%	60%	57%	56%	53%
1	6%	4%	8%	9%		10%	11%	9%	9%	8%	8%
2	3%	3%	5%	6%		8%	8%	10%	10%	10%	10%
3-5	3%	3%	6%	7%		8%	8%	14%	15%	16%	17%
6-10	1%	1%	2%	2%		2%	3%	5%	6%	6%	7%
More than 10	0%	0%	1%	1%		1%	1%	2%	3%	3%	4%
Total	100%	100%	100%	100%		100%	100%	100%	100%	100%	100%
Households that Made 1+ purchases	2000	2001	2002		2003	2004	2005	2006	2007	2008	2009
1	42%	36%	37%	38%		36%	35%	23%	20%	19%	18%
2	23%	26%	25%	23%		26%	25%	24%	23%	23%	22%
3-5	24%	28%	26%	26%		28%	27%	35%	35%	36%	37%
6-10	7%	7%	8%	9%		8%	8%	13%	15%	15%	15%
More than 10	3%	3%	3%	4%		3%	4%	5%	7%	8%	9%
Total	100%	100%	100%	100%		100%	100%	100%	100%	100%	100%

Note: Totals may not sum due to rounding.

Table A8-12
Advertising Volume
Pieces in Millions
Years 2000 - 2009 (Diary Data)

	2000	2001	2002	2003	2004	2005	2006	2007	H>	2009
First-Class Ads	15,335	19,146	18,376	17,450	16,329	18,395	17,997	16,888	16,445	14,482
Advertising Only	7,930	10,743	10,624	9,659	8,840	10,546	10,343	9,034	8,257	6,648
Secondary Advertising	7,404	8,402	7,752	7,791	7,489	7,849	7,653	7,854	8,187	7,834

Standard Ads¹	60,496	72,174	71,088	74,205	78,119	83,498	86,874	83,411	82,994	70,631

Total Ads	75,830	91,319	89,464	91,655	94,448	101,893	104,871	100,299	99,438	85,113

First-Class Ads Share of Total Ads	20%	21%	21%	19%	17%	18%	17%	17%	17%	17%

Note: Totals may not sum due to rounding.

¹Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A8-13
Advertising Mail By Sender Type
Pieces in Millions
Years 2000 - 2009 (Diary Data)

	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009
First-Class Ads¹
Financial	6,111	7,876	8,057	7,375	7,036	8,578	7,948	6,696	6,003	5,418
Merchants	4,241	5,063	4,263	4,092	3,811	4,033	3,955	3,681	3,621	2,438
Services	3,517	4,564	4,608	4,545	4,222	4,328	4,541	4,904	5,134	5,285
Manufacturers	286	406	376	388	388	401	373	469	476	329
Government	230	286	275	277	272	405	427	349	334	307
Social	836	891	718	680	564	595	675	704	695	659
Other	114	60	78	93	36	55	78	84	181	46
Total	15,335	19,146	18,376	17,450	16,329	18,395	17,997	16,888	16,445	14,482
Standard Ads ²
Financial	8,156	12,641	13,397	13,961	16,306	19,367	19,909	17,921	17,502	12,786
Merchants	23,645	29,709	28,707	27,623	27,904	28,965	30,363	29,788	28,691	25,319
Services	6,194	9,099	8,213	8,932	9,082	9,948	9,619	10,941	11,625	10,359
Manufacturers	846	1,220	1,102	1,401	1,399	1,643	1,537	1,529	1,488	1,474
Government	1,053	1,089	1,192	973	1,166	1,283	1,626	1,408	1,575	1,043
Social	11,911	10,632	10,759	12,722	13,135	13,630	14,082	13,756	13,936	12,347
From Multiple Organizations	4,500	6,149	6,211	7,143	7,365	7,363	8,222	7,067	7,345	6,690
Other	4,190	1,634	1,508	1,450	1,763	1,299	1,516	1,002	832	613
Total	60,496	72,174	71,088	74,205	78,119	83,498	86,874	83,411	82,994	70,631
Total Ads
Financial	14,267	20,517	21,453	21,337	23,342	27,945	27,857	24,617	23,505	18,204
Merchants	27,886	34,772	32,970	31,715	31,716	32,998	34,318	33,469	32,312	27,757
Services	9,711	13,663	12,821	13,477	13,304	14,276	14,160	15,845	16,760	15,644
Manufacturers	1,131	1,626	1,478	1,789	1,787	2,044	1,909	1,998	1,963	1,803
Government	1,283	1,375	1,467	1,249	1,439	1,688	2,053	1,757	1,909	1,350
Social	12,747	11,523	11,477	13,402	13,698	14,225	14,757	14,460	14,631	13,006
From Multiple Organizations	4,500	6,149	6,211	7,143	7,365	7,363	8,222	7,067	7,345	6,690
Other	4,304	1,695	1,586	1,542	1,799	1,354	1,594	1,086	1,013	659
Total	75,830	91,319	89,464	91,655	94,448	101,893	104,871	100,299	99,438	85,113

Note: Totals may not sum due to rounding.

¹Includes Secondary Advertising

²Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.

Table A8-14
Advertising Mail By Sender Type
Percent of Pieces
Years 2000 - 2009 (Diary Data)

	2000	2001	2002	2003	2004	2005	2006	2007	8	2009
First-Class Ads¹
Financial	40%	41%	44%	42%	43%	47%	44%	40%	37%	37%
Merchants	28%	26%	23%	23%	23%	22%	22%	22%	22%	17%
Services	23%	24%	25%	26%	26%	24%	25%	29%	31%	36%
Manufacturers	2%	2%	2%	2%	2%	2%	2%	3%	3%	2%
Government	1%	1%	1%	2%	2%	2%	2%	2%	2%	2%
Social	5%	5%	4%	4%	3%	3%	4%	4%	4%	5%
Other	1%	0%	0%	1%	0%	0%	0%	0%	1%	0%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Standard Ads ²
Financial	13%	18%	19%	19%	21%	23%	23%	21%	21%	18%
Merchants	39%	41%	40%	37%	36%	35%	35%	36%	35%	36%
Services	10%	13%	12%	12%	12%	12%	11%	13%	14%	15%
Manufacturers	1%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Government	2%	2%	2%	1%	1%	2%	2%	2%	2%	1%
Social	20%	15%	15%	17%	17%	16%	16%	16%	17%	17%
From Multiple Organizations	7%	9%	9%	10%	9%	9%	9%	8%	9%	9%
Other	7%	2%	2%	2%	2%	2%	2%	1%	1%	1%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
Total Ads
Financial	19%	22%	24%	23%	25%	27%	27%	25%	24%	21%
Merchants	37%	38%	37%	35%	34%	32%	33%	33%	32%	33%
Services	13%	15%	14%	15%	14%	14%	14%	16%	17%	18%
Manufacturers	1%	2%	2%	2%	2%	2%	2%	2%	2%	2%
Government	2%	2%	2%	1%	2%	2%	2%	2%	2%	2%
Social	17%	13%	13%	15%	15%	14%	14%	14%	15%	15%
From Multiple Organizations	6%	7%	7%	8%	8%	7%	8%	7%	7%	8%
Other	6%	2%	2%	2%	2%	1%	2%	1%	1%	1%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%

Note: Totals may not sum due to rounding.

¹Includes Secondary Advertising

Table A8-15
Treatment Of Advertising Material By Household Income
Percent of Households
Years 2000 - 2009 (Recruitment Data)

	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009
Usually Read - Total	15%	13%	13%	13%	15%	15%	15%	17%	17%	17%
Under $25K	51%	41%	36%	41%	34%	33%	33%	34%	31%	39%
$25 - $ 49.9	28%	28%	26%	27%	30%	29%	29%	29%	27%	25%
$50 - $64.9	10%	13%	13%	12%	14%	14%	13%	13%	16%	12%
$65 +	10%	19%	25%	21%	22%	24%	25%	24%	26%	24%

Usually Scan - Total	40%	38%	37%	38%	38%	38%	36%	33%	30%	29%
Under 25K	36%	27%	22%	25%	23%	21%	21%	19%	18%	20%
$25 - $ 49.9	33%	30%	26%	27%	28%	26%	26%	26%	25%	25%
$50 - $64.9	14%	14%	17%	17%	16%	17%	15%	16%	14%	14%
$65 +	17%	30%	35%	31%	33%	35%	37%	40%	43%	41%

Read Some - Total	27%	29%	30%	31%	32%	32%	32%	31%	32%	34%
Under 25K	32%	24%	18%	19%	18%	18%	17%	17%	16%	19%
$25 - $ 49.9	35%	28%	26%	26%	24%	23%	26%	23%	23%	22%
$50 - $64.9	14%	12%	16%	17%	17%	17%	16%	15%	15%	14%
$65 +	18%	36%	40%	38%	41%	42%	41%	45%	45%	45%

Usually Don't Read - Total	17%	20%	19%	18%	16%	15%	17%	19%	20%	20%
Under 25K	39%	30%	25%	25%	22%	22%	18%	20%	19%	20%
$25 - $ 49.9	31%	25%	23%	25%	22%	22%	25%	22%	21%	21%
$50 - $64.9	13%	12%	15%	15%	14%	16%	16%	14%	14%	14%
$65 +	17%	33%	37%	35%	42%	40%	41%	44%	45%	45%

Note: Totals may not sum due to rounding

Appendix B: Methodology

Study Design and Methodology

The U.S. Postal Service Household Diary Study (HDS), conducted by NuStats on behalf of the Volume and Revenue Forecasting division of the Postal Service’s Finance Department, is a continuously fielded study that measures household mail volumes, mail uses, and attitudes about the mail and advertising.

The HDS uses a two-stage survey design. Stage 1 is an interviewer-mediated household recruitment interview. Stage 2 is a self-completion mail diary [Appendix C contains the survey instruments]. The HDS uses a multi-mode approach to minimize response bias, to improve data accuracy through efficient data checking and householder contacts, and to provide immediate telephone assistance to participants during their diary week.

Household Recruitment Interview

The household recruitment interview collects information on household and personal demographics, recall of mail sent and received, adoption and use of communications technologies, bill payment behavior, and attitudes towards advertising.

Mail Diary

The mail diary covers a seven-day period (Monday to Sunday) and collects information on the number of mail pieces received and sent, industry source, mail characteristics, and attitudes regarding mail received.

Sample Design

This section describes the household selection process for participation in the HDS. A sample is the representative subset of the survey population used to gain information about the entire population. The population of inference for the HDS is all U.S. households. The probability design ensures each household has an equal chance of selection.

The sample design allows projections of results to all U.S. households. The Postal Service provided an address sample that NuStats matched for known telephone listings. Generally, the study was conducted using telephone sampling for household selection and screening, followed by diaries mailed to eligible households and completed by each household unit. Households without telephones were contacted via the U.S. Mail. The sample design involves a systematic sample stratified by urban/rural location and Census regions, ensuring even coverage across the United States.

A master national sample was specified and drawn by in-house sampling statisticians. The Postal Service drew the household probability sample from the national address database following NuStats specifications. The master list, sorted by zip code, was used to draw a systematic stratified sample. This sample was then tagged with variables indicating each housing unit’s geographic location in terms of Census region and stratum.

Sample was drawn for each of the four quarters based on known proportions of households within a Census region and urban or rural location. Census regions are defined by state. Urban and rural location is defined by county and metropolitan status as defined by the U.S. Census Bureau. The strata are defined by county as follows:

Stratum 1: Counties that are part of the 30 largest metropolitan areas in the United States, as defined by population, according to Census 2000 100 percent counts.
Stratum 2: Counties that are part of metropolitan areas but are not in Stratum 1.
Stratum 3: Counties that are not part of a metropolitan area.

Quarterly sample frames were then derived based on the amount of sample needed for each quarter, and sample was allocated to region and strata cells based on known proportions as indicated by Census 2000 counts of households.

The sample was continuously “fielded” throughout all 52 weeks of the year. Sample was released in a manner designed to recruit equal sample sizes for each diary week, resulting in a sample file of at least 5,200 households. Table B.1 below shows the distribution of recruited and completed households.

Table B.1:
Sample by Postal Quarter

Quarter	Required Sample	RecruitedHouseholds	Completed Households
Quarter 1	1,300	2,025	1,346
Quarter 2	1,300	2,021	1,396
Quarter 3	1,300	2,020	1,310
Quarter 4	1,300	2,025	1,310
Total	5,200	8,091	5,362

Data Collection Method

The study uses a two-stage design in which households are recruited to participate in the diary study in a household interview (Stage 1) and recruited households complete a seven-day diary of mail received and sent (Stage 2).

Stage 1: Household Recruitment Interview

The main function of the household recruitment interview is to recruit households to participate in the diary study. In addition, the interview collects information on household and person demographics, recall of mail sent and received, adoption and use of communication technologies, bill payment behavior, and attitudes towards advertising.

Households completed the recruitment interview via computer-assisted telephone interviewing (CATI) technology. The FY 2009 household interview consisted of 8,091 completed interviews with an adult member (age 18 or older) in the household. These respondents represented a cross-section of U.S. households by geography. The household interview contained 126 data items and took an average of 24 minutes to administer. The flow of the interview included the following elements:

Introduction. Each interview began with an introduction and purpose of the interview. The interviewer also verified the respondent’s address.
Technology adoption and use. Questions were asked about ownership and use of personal computers, fax machines, Internet, and other electronic communication.
Mail volume recall. The respondent was asked to summarize how many personal letters, greeting cards, electronic greeting cards, and packages all members of the household have sent in a particular time period.
Use of postal services. The use of post offices, post office boxes, and private mailing services was explored.
Bill payments. Bill payment volumes, methods, and timing were explored in depth.
Periodicals. Summary volumes of magazines and newspapers received by the household were collected.
Advertising. Descriptions of advertising received by the household as well as attitudes about the advertising, and orders placed because of it, were elicited.
Online shopping. Respondents were asked about their online shopping habits, including questions about shipping methods.
Financial accounts and credit cards. Respondents were asked to summarize the total accounts and credit cards held by the household.
Household and person demographics. Demographic items included gender, age, marital status, employment status, educational attainment, race/ethnicity, household income, household wage earners, home ownership, residence tenure, and dwelling type.

The completion rate for the FY 2009 study (defined as the proportion of respondents who completed the diary portion relative to all recruited respondents) was 66.3 percent. This represents a 0.2 percent change from 2008. Most recruitment refusals took place prior to hearing who NuStats was and why the firm was calling. Refusal households that were later re-contacted cited time constraints and privacy concerns as reasons for not participating.

Stage 2: Mail Diary Package

Recruited households were sent mail diaries, instructions, and a toll-free “help” telephone number. The night before an assigned diary week began, NuStats made reminder calls to households to confirm receipt of the packet and to answer any questions. If the packet was not received by this time, NuStats re-confirmed the address, assigned a new diary week, and re-sent the packet.

The diary package contained a Certificate of Appreciation, Instruction Booklet, and a photo-based “Quick Start” sheet. The Instruction Booklet provided information about the study, answers to frequently asked questions, instructions for filling out the diary, guidelines for sorting mail, and examples of mail markings.

The diary instrument was composed of two parts:

The Question sheets. The Question sheets were color-coded by mail classification (e.g. First-Class Mail received, First-Class Mail sent, Standard, Nonprofit, etc.). Information collected about each mail classification included: type of mail piece (i.e. envelope, postcard, catalog), receiver zip code, sender zip code, mail classification, mail type, sender type, information about advertising enclosed and receiver reaction or responses to it.
Seven answer booklets, each specific to a day of the week. Each booklet was arranged by mail classification and color-coded to correspond to the question sheets.

Households were instructed to enclose pertinent information from each mail piece received to enable NuStats editors to verify or clarify quantity and classes of mail recorded in the diaries. NuStats uses a multi-stage editing process to check the accuracy of the diary information recorded by each household. First, returned diary packets are culled for those that represented a reasonable attempt to complete the diary. Second, the diary information recorded for each day is checked to assure sufficient and logical answers as well as to verify recorded information against the mail markings returned in the package. The diaries are then scanned using Optical Character Recognition (OCR) software. In stage three, a verifier re-checks the diary information recorded in the OCR software for each day. This second edit functions as a quality control check to assure data accuracy.

During the editing process, a small number of correction callbacks were made to households to clarify information or to fill-in missing information. Overall, about three percent of returned diaries did not pass the edit checking process.

Of the 8,091 households recruited to receive a diary package, 5,362 actually returned acceptable completed diaries (defined as containing data suitable for analysis) to NuStats for a completion rate of 66.3 percent.

Data Processing

Data Management

Data management entails processing the information resulting from the Household Interview and Mail Diaries, making it available for analysis, storing it, and documenting it. Household interviews were conducted using CATI technology, in which the questionnaire and relevant data checks were programmed into a master questionnaire that was used by all interviewers to administer the survey. Recorded data was extracted from the CATI software into a database management file.

Returned diary information was recorded (entered) through optical scanning technology. The diary data, once scanned using Teleform software, is captured in a database management file.

After completion of data collection, editing and entry tasks, the survey data were contained in 11 data files. One data file contained the Household Interview data. The Mail Diary data were in 10 files—one for each mail classification (First-Class Mail received, First-Class Mail sent, etc.). These files were all developed in SAS-PC.

The file variables are identified by variable name. For each file variable, the file information contains:

Label, which is a brief description of the variable;
Measurement level, which specifies the level of measurement as scale (numeric data on an interval or ratio scale), ordinal, or nominal. Nominal and ordinal data can be either string (alphanumeric) or numeric;
Value formats, which identify the response codes; and
Column width and alignment.

Several SAS programming operations were necessary to put the Mail Diary data in the desired form for analysis. The structure for these programs was contained in a separate File Information document that accompanied the data delivery.

Various edit routines were used to check the consistency of the reported data and to identify reporting or entry errors. Routine edit checks were conducted to examine questionnaire responses for reasonableness and consistency across items. Routine checks included such items as:

Response code range checks;
Checks for proper data skips and patterns of answering questions consistent with prior answers;
Checks for realistic responses (e.g., number of mail pieces received in one day); and
Checks for high frequency of item non-response (missing data from question refusals).

When conducting these checks, data were compared against the actual survey forms. NuStats identified extreme values that were impossible or unlikely and corrected inconsistent data when possible. For example, extremely high numbers of computers owned by a household were examined to determine whether they were legitimate.

Some extreme/inconsistent data values unable to be corrected or verified were edited to missing values.

In addition, NuStats performed in-depth customized data checks to ensure data within each record of the Household Interview were logically consistent. For example, a respondent should report paying bills by Internet only if he/she also reports having Internet access. Customized checks were also used to ensure consistency between the Household Interview and Mail Diary data. For example, an addressee was identified as a child (under 18) in the diary only if the household also reported having a child in the Household Interview.

Raw variables, derived variables, and analytical programs were documented in a data documentation binder that accompanied the data delivery. Any information that could be directly or indirectly used to identify individual respondents, such as respondent names, addresses, or telephone numbers, were removed to protect respondent confidentiality and privacy. Such information is stored in a locked archival file.

Sample Demographic Profile (all counts unweighted),
Government Fiscal Year 2009

Table B.2:
Annual Household Income by Recruitment/Retrieval Status

Annual Household Income	Recruited Households Retrieved	Recruited Households Not Retrieved	Total	Sample Percent	Population Percent
Under $10,000	127	159	286	2.8%	7.1%
$10,000 - $14,999	162	123	285	3.6%	5.8%
$15,000 - $19,999	203	142	345	4.5%	5.7%
$20,000 - $24,999	209	159	368	4.6%	6.0%
$25,000 - $34,999	399	191	590	8.8%	10.9%
$35,000 - $49,999	607	284	891	13.4%	13.9%
$50,000 - $64,999	654	294	948	14.4%	11.7%
$65,000 - $79,999	597	240	837	13.2%	9.1%
$80,000 - $99,999	565	216	781	12.5%	9.1%
$100,000 or more	1,010	420	1,430	22.3%	20.6%
Don't Know	141	127	268	N/A	N/A
Refused	688	374	1,062	N/A	N/A
Total	5,362	2,729	8,091	100.0%	100.0%

Notes:
Sample Percent based only on retrieved households that provided a response to the Household Income question.
Population percent based on U.S. Census Bureau, Current Population Survey Annual Demographic File (March 2009).

Table B.3:
Number of Adults in Household by Recruitment/Retrieval Status

Number of Adults in Household	Recruited Households Retrieved	Recruited Households Not Retrieved	Total	Sample Percent	Population Percent
One	1,204	660	1,864	22.5%	32.7%
Two	2,279	937	3,216	42.5%	52.1%
Three	797	421	1,218	14.9%	10.6%
Four	699	395	1,094	13.0%	3.5%
Five or More	383	316	699	7.1%	1.0%
Total	5,362	2,729	8,091	100.0%	100.0%

Notes:
Sample Percent based only on retrieved households.
Population percent based on U.S. Census Bureau, Current Population Survey Annual Demographic File (March 2009).

Table B.4:
Geographic Region by Recruitment/Retrieval Status

Geographic Region	Recruited Households Retrieved	Recruited Households Not Retrieved	Total	Sample Percent	Population Percent
Northeast	1,112	535	1,647	20.7%	19.2%
Midwest	1,439	547	1,986	26.8%	23.4%
South	1,709	1,113	2,822	31.9%	36.0%
West	1,102	534	1,636	20.6%	21.3%
Total	5,362	2,729	8,091	100.0%	100.0%

Notes:
Sample Percent based only on retrieved households.
Population percent based on U.S. Census Bureau, Census 2000, Summary File 3, Table H6 (Occupied Housing Units).

Table B.5:
Urban/Rural Location by Recruitment/Retrieval Status

Urban / Rural Location	Recruited Households Retrieved	Recruited Households Not Retrieved	Total	Sample Percent	Population Percent
30 Largest Metro Areas	2,732	1,454	4,186	51.0%	48.7%
Other Metro Areas	1,580	785	2,365	29.5%	29.9%
Non-Metropolitan Areas	1,050	490	1,540	19.6%	21.4%
Total	5,362	2,729	8,091	100.0%	100.0%

Notes:
Sample Percent based only on retrieved households.
Population percent based on U.S. Census Bureau, Census 2000; Strata based on Metro Area Classification by County.

Table B.6:
Age of Head of Household by Recruitment/Retrieval Status

Age of Head of Household	Recruited Households Retrieved	Recruited Households Not Retrieved	Total	Sample Percent	Population Percent
18 - 24	85	81	166	1.6%	5.3%
25 - 44	1,258	783	2,041	23.7%	35.5%
45 - 64	2,344	1,035	3,379	44.1%	38.0%
65+	1,625	781	2,406	30.6%	21.2%
Refused	50	49	99	N/A	N/A
Total	5,362	2,729	8,091	100.0%	100.0%

Notes:
Sample Percent based only on retrieved households that provided a valid response.
Population percent based on U.S. Census Bureau, Current Population Survey Annual Demographic File (March 2009).

Table B.7:
Educational Attainment of Head of Household by Recruitment/Retrieval Status

Educational Attainment of Head of Household	Recruited Households Retrieved	Recruited Households Not Retrieved	Total	Sample Percent	Population Percent
8th grade or less	62	123	185	1.2%	4.7%
Some high school	198	192	390	3.7%	8.0%
High school graduate	1234	761	1995	23.1%	29.3%
Some college	1013	501	1514	19.0%	19.0%
Technical school graduate	240	110	350	4.5%	4.2%
College graduate	1581	629	2210	29.6%	24.0%
Postgraduate work	1008	369	1377	18.9%	10.8%
Refused	26	44	70	N/A	N/A
Total	5,362	2,729	8,091	100.0%	100.0%

Data Weighting and Expansion

This section explains the methodology used for creating sampling and expansion weights for the FY 2009 Household Diary Study.

The FY 2009 HDS uses both weighting and expansion factors to 1) adjust the sample data to match population parameters and 2) expand mail volumes exhibited in the diary sample to all U.S. households.

Weighting Procedures – FY 2009 Recruitment

Sampling weights were produced separately for the households that participated in the recruitment phase of the FY 2009 HDS, and those that completed and returned a diary. There were two main weighting variables: Geography and Education. FY 2009 recruitment geographic weights were derived from sample households’ strata and region:

Strata: As mentioned previously, there are three strata. A household was classified within strata as residing in the top 30 metropolitan areas nationwide, any other metropolitan area, or a non-metropolitan area. Table B.8 provides unweighted sample counts from FY 2009 recruitment data for strata:

Table B.8:
HDS 2009 Recruitment Data: Urban/Rural Location

Urban/ Rural Location	Household	Percent	Cumulative Percent
30 Largest Metro Areas	4,186	51.7%	51.7%
Other Metro Areas	2,365	29.2%	81.0%
Non-Metro Counties	1,540	19.0%	100.0%
Total	8,091	100.0%

Regions: Households were classified by state. There are four mutually exclusive regions as defined by the U.S. Census Bureau (along with respective states):

Four Census Regions:

Northeast: Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont.

Midwest: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin.

South: Alabama, Arkansas, Delaware, District of Columbia, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, and West Virginia.

West: Arizona, Alaska, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming.

Table B.9:
HDS 2009 Recruitment Data: Geographic Region

Geographic Region	Households	Percent	Cumulative Percent
Northeast	1,647	20.4%	20.4%
Midwest	1,986	24.5%	44.9%
South	2,822	34.9%	79.8%
West	1,636	20.2%	100.0%
Total	8,091	100.0%

Strata/Regions: Table B.10 indicates the distribution of households from the FY 2009 recruitment sample within strata and regions.

Population parameters for the intersection of the three strata and four regions were based on 2000 Census counts of households by county. As Table B.10 shows, each county was grouped according to its location within these 12 mutually exclusive and collectively exhaustive geographic categories.

To calculate the weight for each strata/region interval, the population percentage was divided by the sample percentage. Geography weights appear in the last column to the right in Table B.11.

Table B.10:
Distribution of Households within Strata and Region

Geographic Region	Stratum (Urban/Rural Location) 30 Largest Metro Areas	Stratum (Urban/Rural Location) Other Metro Areas	Stratum (Urban/Rural Location) Non-Metro Areas	Total
Northeast	1,209	275	163	1,647
Midwest	912	564	510	1,986
South	988	1,172	662	2,822
West	1,077	354	205	1,636
Total	4,186	2,365	1,540	8,091

Table B.11:
HDS 2009 Recruitment Data: Construction of Geographic Weight

Stratum	Geographic Region	Households (Population)	Percent	Households (Sample)	Percent	Weight
30 Largest Metro Areas	Northeast	13,512,686	12.8%	1,209	14.9%	.86
30 Largest Metro Areas	Midwest	11,317,737	10.7%	912	11.3%	.95
30 Largest Metro Areas	South	12,488,134	11.8%	988	12.2%	.97
30 Largest Metro Areas	West	14,020,576	13.3%	1,077	13.3%	1.00
Other Metro Areas	Northeast	4,134,396	3.9%	275	3.4%	1.15
Other Metro Areas	Midwest	6,617,353	6.3%	564	7.0%	.90
Other Metro Areas	South	15,769,481	15.0%	1,172	14.5%	1.03
Other Metro Areas	West	5,061,183	4.8%	354	4.4%	1.10
Non-Metro Areas	Northeast	2,638,540	2.5%	163	2.0%	1.24
Non-Metro Areas	Midwest	6,799,442	6.4%	510	6.3%	1.02
Non-Metro Areas	South	9,757,599	9.3%	662	8.2%	1.13
Non-Metro Areas	West	3,362,974	3.2%	205	2.5%	1.26
Totals		105,480,101	100.0%	100.0%	8,091	100.0%

Source: Household Population Estimates based on U.S. Census Bureau, 2000 Census.

Education: The data was weighted for differences in geography between the sample and the population; an additional weight was created based on differences in the educational attainment of the head of household. For those households in which either more than one person was identified as the head of household or no individual was identified as the head of household, one was chosen based on the following sequence of criteria: 1) oldest male, 2) oldest female (if no male exists). For cases in which two candidates for the head of the household were of the same age, the respondent on the phone was chosen.

Known population parameters were based on weighted proportions derived from the U.S. Census Bureau’s Current Population Survey annual demographic file for March 2009. In cases where the head of household refused to provide his/her education level, an educational level was imputed based on the average educational level of like cases. There were 42 such cases in 2009; mean levels of educational attainment were based on geography (strata and regions), as well as age and income level, if provided.

Table B.12:
HDS 2009 Recruitment Data: Construction of Educational Attainment Weight

Educational Attainment	Households (Population)	Percent	Households (Sample)	Percent	Weight
8^th Grade or Less	5,495,900	4.7%	185	2.3%	2.05
Some high school	9,357,793	8.0%	390	4.8%	1.66
High school graduate	34,366,575	29.3%	1,997	24.7%	1.19
Some college	22,299,639	19.0%	1,546	19.1%	1.00
Technical school graduate	4,911,186	4.2%	380	4.7%	0.89
College graduate	28,105,818	24.0%	2,216	27.4%	0.88
Post graduate work	12,643,766	10.8%	1,377	17.0%	0.63
Totals	117,180,677	100.0%	8,091	100.0%	1.00

Note: Education responses include imputed “Don’t Know/Refused” answers.

Weighting Procedures – FY 2009 Diary Data

As mentioned above, 8,091 households participated in the recruitment phase of the FY 2009 HDS, and 5,362 households completed usable diaries. Balancing weights for the FY 2009 HDS diary data were developed in the same way as for the recruitment data. An additional age weight was derived based on the age of the head of household using the following categories: 18-21, 22-24, 25-34, 35-44, 45-54, 55-64, 65-69, 70-74, and over 75 years old.

Other adjustments to weights used in the diary data included a quarterly adjustment, which accounted for variances in sampling across postal quarters. All component weights were multiplied together and normalized to ensure that the number of weighted cases equals the number of unweighted cases.

A final adjustment in the form of expansion factors was made to expand the sample to the level of total households in the United States at the time of data collection, which was 117.18 million. The number of households in the United States was divided into the number of households that participated in the diary portion of the survey. The resultant factor was applied to each household in the survey. The expansion factor was multiplied by the sampling weight and then multiplied by 52 (the number of calendar weeks in one year) to derive nationwide annual volume estimates from the sample data.

Adjustment Factors

In order to account for variations in the reporting of household mail volumes, three types of adjustment factors were used:

Destination adjustment factors;
Household-to-Household adjustment factors; and
Household-to-Non-household adjustment factors.

Destination adjustment factors were calculated from differences between weighted volumes derived from FY 2009 HDS sample data and mailing volumes calculated using the Postal Service’s City Carrier Cost System (CCCS) and Rural Carrier Cost System (RCCS). These destination adjustment factors were applied to First-Class Mail, Standard and Nonprofit Mail, Package and Shipping Services, and Periodicals.

Household-to-household adjustment factors were applied based on the logic that mail originating and destinating in households form a “closed loop.” In other words, mail sent by households to households should equal mail received by households from households. (This situation does not necessarily exist within the confines of a finite sample since households may receive mail from households outside the sampling frame.) Therefore, household mail sent is adjusted to equal household mail received. This factor (0.98) was applied to personal First-Class Mail.

Household-to-non-household adjustment factors were applied to account for under-reporting of mail sent by households to non-households. The use of this adjustment factor is based on a comparison between the reported bills paid by households from the recruitment phase of the survey and amounts derived from actual diary data. This factor (1.37) was applied to business First-Class Mail sent by households to non-households.

The following table indicates adjustment factors applied by postal classification.

Table B.13:
HDS 2009 Adjustment Factors Utilized by Postal Classification

Postal Classification	Destination Adjustment Factor	Household-to-Household	Household-to-Non-household
First-Class	.98	.98	1.37
Standard Regular	.96	N/A	N/A
Standard Nonprofit	.96	N/A	N/A
Package & Shipping Services	.79	N/A	N/A
Expedited	.92	N/A	N/A
Periodicals	.81	N/A	N/A

Appendix C: Survey Instruments

Metropolitan area is defined within the sample according to the official definition used by the U.S. Census Bureau, commonly referred to as Metropolitan Statistical Areas (MSAs). Metropolitan areas are defined as single- or multi-county areas. Non-metropolitan areas are counties that do not belong to a metropolitan area. Each sample county was assigned to a stratum according to its metropolitan status.

Appendix C1: Recruitment Questionnaire

Recruitment Questionnaire – FY2009

Acronym Dictionary

DK = Don’t Know

RF = Refusal

NA = Not applicable

1. [INT01] Hello, my name is _______, and I’m calling on behalf of the U.S. Postal Service. We’re not selling anything. May I please speak with an adult in the household, 18 or older?

THE HOUSEHOLD NAME IS <HHNAM> THE CALLBACK NAME WE HAVE IS <NAME>
IF NAME IS BLANK, IT IS UNLISTED SAMPLE.

OK Continue =>GO TO END

NA No Answer =>GO TO END

BZ Busy =>GO TO END

AM Answering Machine =>GO TO END

ID Disconnect =>GO TO END

IM Computer/Fax Machine =>GO TO END

IG Business/Government =>GO TO END

IL Deaf/Language Barrier =>GO TO END

R1 1st Refusal =>GO TO REFU1

KB Call Back, Specific =>GO TO CB

KH…….Call Back, General =>GO TO CB

KR Spanish Callback, General =>GO TO CB

KS…….Spanish Callback, Specific =>GO TO CB

RH Hang Up =>GO TO END

PM Caller ID =>GO TO END

RF Strong Refusal =>GO TO REFUS

QA……No ASSN Dates Available (only to be used at end of FY) =>GO TO END

QD…….Non-qualified, Special (Permission only) =>GO TO END

2. [LETTR] The U.S. Postal Service is conducting a study to better understand the type and amount of mail households like yours receive and send. We sent a letter recently explaining the study and letting you know we would contact you. Did you receive it?

1 Yes CONTINUE WITH INT05

2………No VERIFY ADDRESS [SKIP TO VADD]

[INT05 ] With your participation, the Postal Service can make wise decisions about postage rates and staffing needs to ensure an efficient national mail system and keep costs at a minimum. This is purely a research effort and any information you provide will be held strictly confidential. For this study, your household will use diaries to answer questions about the mail you receive and send for one week, and we’ll give you a gift for completing the diaries. Before I can get your diaries out to you, I need to get some information about your household, which includes you, members of your family and other people living in your home who are not related to you.

IF NEEDED – TYPICALLY ONLY NEED THIS KIND OF TERMINATION AT END OF A QUARTER; SEE CURRENT PROGRAM AND MODEL THIS TO MATCH: Your household was selected to participate in the diary study the week of _____. I’m sorry your household is not eligible for another week, but thank you for your time and interest.

OK Continue

KB Call Back – specific =>GO TO CB

KH Call Back – general =>GO TO CB

KS Spanish Call Back – specific =>GO TO CB

KR Spanish Call Back – general =>GO TO CB

QA No available assignment dates (only to be used at end of FY) =>GO TO END

R1 1^st Refusal =>GO TO REFU1

RH Hang Up =>GO TO END

3. [VADD] I’d like to verify your mailing address. Is it . . .
ADDR<MADDR> APT<MSUIT> CITY<MCITY> STATE<MSTAT> ZIP<MZIP1><MZIP2><APTML>

1 Yes

2 No

9 RF

IF REFUSED VADD, CODE AS RA (REFUSED ADDRESS), THANK AND TERMINATE. I understand not wanting to give out your address, but to participate in the survey and be eligible to receive 100 First Class stamps or $30, I’ll need to verify your mailing address.

AFTER VERIFYING ADDRESS IF LETTR=2, READ INT05 BUT THEN OBVIOUSLY SKIP VADD AND GO TO POBOX.

4. [POBOX] Does your household have a PO Box?

1 Yes

2 No

5. [Q11] Do any members of your household rent a box from a private mailing service, like Post Office Plus, or Parcel Place?

1 Yes

2 No

8 DK

9 NA/RF

6. [RECV] Do you receive mail in your home mailbox? [WE WANT TO KNOW IF THEY RECEIVE MAIL AT THEIR PHYSICAL HOME ADDRESS]

1 Yes

2 No

8 DK

9 RF

IF RECV = 1, CONTINUE

IF RECV = 2, 8 OR 9, THANK AND TERMINATE, AND MARK IT QN or QM

QN=wrong address if street address different from sample file but continue if street address is same but apartment is different from sample file; APTML no longer valid
QM=doesn’t receive mail in their home mailbox

7. [Q1] RESPONDENT GENDER, DON’T ASK

1 Male

2 Female

8. [Q4] OK, thanks. Now, we can begin our questions. In total, how many personal letters, including post cards and thank you notes, would you say members of your household write in the average month? I’m talking about personal letters and notes, not greeting cards, not e-mail, and not letters written for business or in conjunction with a job.

PROBE FOR SPECIFIC NUMBER, RANGE: 0-90

98 DK

99 NA/RF

9. [Q5A] About how many greeting cards did your household send by mail during the Christmas / Hanukkah / Kwanzaa season last year?

PROBE FOR SPECIFIC NUMBER, RANGE: 0-997

998 DK

999 NA/RF

10. [Q5B] About how many greeting cards did your household receive by mail during the Christmas / Hanukkah / Kwanzaa season last year?

PROBE FOR SPECIFIC NUMBER, RANGE: 0-997

998 DK

999 NA/RF

11. [Q6A] Not counting the holiday cards we just talked about, approximately how many greeting cards would you say your household sends to friends or relatives in an average month?

PROBE FOR SPECIFIC NUMBER, RANGE: 0-997

998 DK

999 NA/RF

12. [Q6B] Again, not counting holiday cards, approximately how many greeting cards would you say your household receives from friends or relatives in an average month?

PROBE FOR SPECIFIC NUMBER, RANGE: 0-997

98 DK

99 NA/RF

13. [SCRIP8]/[Q8] Not counting the Christmas and Hanukkah packages your household sends, about how many packages did your household send in the last month? IF NEEDED: This is by any courier/method not just the U.S. Postal Service.
PROBE FOR SPECIFIC NUMBER, RANGE: 0-75

98 DK

99 NA/RF

14. [Q9R_01-05] Which of the following methods of mailing personal packages—not letter mail—have household members used in the last six months? [MARK ALL THAT APPLY]

1 Took package to the Post Office

4 Gave the package to our mail carrier

6 Put the package in a Postal Service collection box

3 Took it to a private package shipping company, like UPS or FedEx, or DHL

2 Took it to a private mailing service, like Post Office Plus or Parcel Place

7 OTHER, SPECIFY

5 NONE (HAVE NOT MAILED PACKAGES IN THE LAST SIX MONTHS)

8 DK

9 NA/RF

15. [Q12] How many times in an average month do household members go to a U.S. Postal Office but not to the service counter? IF NEEDED: We mean an outside drop off box, going to your PO Box, or using an automated machine.

VERIFY RESPONSE IF MORE THAN 30, RANGE: 0-60

98 DK

99 NA/RF

16. [Q14B] How many times in an average month do household members go inside a U.S. Postal Office to the service counter?

VERIFY RESPONSE IF MORE THAN 30, RANGE: 0-60

00 NONE

98 DK

99 NA/RF

17. [Q13] How many times in an average month do household members go to a private mailing service? RANGE: 0-30

00 None => GO TO Q22

98 DK => GO TO Q22

99 NA/RF => GO TO Q22

18. [Q14] Why does your household use a mailing service rather than the post office?

IF THEY SAY “CONVENIENT” OR “EASIER” OR OTHER VAGUE RESPONSE,
ASK “Why is it convenient or easier?” SELECT BEST FIT.

01 HOURS-LONGER/LATER

02 LOCATION

03 OFFERS PICK UP SERVICE

04 CHEAPER

05 FASTER/OVERNIGHT DELIVERY

06 OFFERS DROP OFF SERVICE

07 PACKAGES IT UP

08 SERVICE-BETTER/MORE EFFICIENT/FRIENDLY

09 MORE RELIABLE/SEEMS SAFER

11 USES ONLY IN SPECIAL CIRCUMSTANCES

12 FOR EXTRA SERVICES (COPYING, FAXES, MAIL BOXES, ETC.)

13 SHORTER WAIT TIME/LINES, LESS CROWDED

14 ‘SHIP TO’ REQUESTED IT

16 ACCEPTS ODD-SHAPED/OVERSIZED PACKAGES

18 ON-LINE TRACKING SERVICE

20 USES ONLY FOR JOB/WORK-RELATED PACKAGES

21 TO USE UPS

97 OTHER, SPECIFY

99 DK/RF

19. [Q22] Many people are now using the Internet to communicate, pay bills and conduct other household activities that were traditionally done by mail. In this next set of questions, we’ll be asking about your household’s access to and use of personal computers and the Internet. How many personal computers, including desktops and laptops, does your household own? RANGE: 0-9

98 DK

99 NA/RF

IF Q22 = 0, 98 or 99, SKIP TO Q26A

20. [Q23] How many of these computers have Internet access? IF Q22 = 1 SAY: Does this computer have Internet access?

DO NOT ACCEPT A NUMBER GREATER THEN <Q22>. IF Q23 = 0,98,98 SKIP TO Q26C

98 DK

99 NA/RF

21. [Q24] What is the primary type of Internet connection used in your household? Is it . . .

01 Dial-up (modem)

05 DSL

03 Cable modem

04 Other Broadband (for example, fiber optic)

02 [NOW BLANK]

06 [NOW BLANK]

97 OTHER, SPECIFY

99 DK/RF

IF Q24 = 01 or 99, SKIP TO Q26E

IF Q24 = 03, 04, 05, or 97, SKIP TO Q55A

22. [Q26A] How likely is it that members of this household will get a personal computer in the near future? Very likely, somewhat likely, somewhat unlikely or not at all likely?

4 VERY LIKELY

3 SOMEWHAT LIKELY

2 SOMEWHAT UNLIKELY

1 NOT AT ALL LIKELY

9 DK/RF

IF Q26A = 4, 3, or 2, ASK Q26C

IF Q26A = 1, or 9, SKIP TO Q55A

23. [Q26C] How likely is it that members of this household will get Internet access in the near future? Very likely, somewhat likely, somewhat unlikely or not at all likely?

4 VERY LIKELY

3 SOMEWHAT LIKELY

2 SOMEWHAT UNLIKELY

1 NOT AT ALL LIKELY

9 DK/RF

IF Q26C = 4, 3, or 2, ASK Q26F

IF Q26C = 1 or 9, SKIP TO Q55A

24. [Q26F] How likely is it that members of this household will get a dial up Internet connection in the near future?

4 VERY LIKELY

3 SOMEWHAT LIKELY

2 SOMEWHAT UNLIKELY

1 NOT AT ALL LIKELY

9 DK/RF

IF Q26F = 4, 3, or 9, SKIP TO Q55A

IF Q26F = 1 or 2, ASK Q26E

25. [Q26E] How likely is it that members of this household will get a broadband Internet connection in the near future?

4 VERY LIKELY

3 SOMEWHAT LIKELY

2 SOMEWHAT UNLIKELY

1 NOT AT ALL LIKELY

9 DK/RF

ASK EVERYONE Q55A

26. [Q55A] Do you have any of the following Internet access devices in your home?

1 Cellular phone with Internet access

2 Handheld computers or PDAs such as Palm Pilot

4 Other dedicated email devices

7 Other Internet access devices [SPECIFY]

0 NONE

8 DK

9 RF

ASK EVERYONE Q25R

27. [Q25R] Do any members of your household - including you - use the Internet from any other location?

1 Yes

2 No

8 DK

9 RF

IF (Q25R = 2,8,9, or Missing) AND (Q23=0, 98, 99 or Missing), SKIP TO Q28C

28. [Q57A1] How long have members of your household been using the Internet for non-business purposes at any location?

1 Less than 1 year

2 1 to 3 years

3 4 to 5 years

4 More than 5 years

0 Don’t use the Internet for non-business purposes => GO TO Q28C

8 DK

9 RF

29. [Q57B1] During the last month, how often did the members of your household use the Internet for non-business purposes at any location? Would you say…

1 Several times a day

2 Almost every day

3 Several times a week

4 Once a week

5 Once a month

6 Less than once a month

8 DK

9 RF

30. [Q57C1] Which of the following Internet activities do members of your household use? [MULT RESP]

01 E-mailing, instant messaging, visiting chat rooms or listservs*

09 Pay bills online

10 Receive / view bills online

05 Online banking not including bill payment (view statement, transfer funds, apply for a loan)

06 Searching for information about products and services

08 Purchasing products or services

03 Getting news, weather or sports information

02 BLANK

04 BLANK

07 BLANK

97 OTHER, SPECIFY

98 DK

99 RF

*listservs defined as an e-mail discussion group or an online mailing list

31. [Q57E] How many personal e-mails, not related to your job, do you send in a typical day?

0 NONE

1 1 to 3

2 4 to 6

3 7 to 10

4 11 or more

8 DK

9 RF

32. [Q57F] How many personal e-mails, not related to your job, do you receive in a typical day?

0 NONE

1 1 to 3

2 4 to 6

3 7 to 10

4 11 or more

8 DK

9 RF

33. [Q7] About how many electronic greeting cards—not e-mail messages—did your household send through the Internet last month?

PROBE FOR SPECIFIC NUMBER, RANGE: 0-80

98 DK

99 NA/RF

NOTE: SKIP TO Q28C IF ((Q23=0, 98, 99 or Missing) AND (Q25R = 2,8,9, or Missing))

34. [SCRP3] Traditionally, people pay bills in person or by mail. Now, many banks and other companies offer bill payments by telephone and over the Internet.

35. [Q28] How many bills or other types of account statements does your household receive electronically, either on-line at a website or though e-mail, each month? RANGE: 0-80

00 None GO TO Q28C

99 DK/RF

36. [Q28A] Approximately how long has your household been receiving bills or account statements electronically?

1 Less than 1 month

2 1 to 6 months

3 6 months to a year

4 More than 1 year

9 DK/RF

37. [Q28B] For how many of these <Q28> bills and accounts do you also receive paper statements?
RANGE: 1-80

00 None

99 DK/RF

38. [Q28C] How many bills or other types of account statements does your household receive each month by mail only? IF NEEDED: Meaning, they do not also receive the statement electronically or by any other method. RANGE 1-80

00 None

99 DK/RF

40. [Q29] About how many total bills does your household pay, by any method, in an average month?
RANGE: 0-80

98 DK

99 NA/RF

41. [Q31] Of these <Q29> household bills, about how many are paid…

NOTE: SKIP ALL THE INTERNET QUESTIONS IF
(Q23=0, 98, 99 or Missing) AND (Q25R = 2,8,9, or Missing)

[Q31A] By mail

[Q31D] By Internet

[Q31B] In Person

[Q31C] By telephone

[Q31F] By automatic deduction from bank account, or charge to debit card

[Q31G] By automatic charge to credit card

42. [Q105A] If Q31D = 0, 98, 99, SKIP THIS What service do you use most often to pay bills over the Internet?

1 Bank or credit union

2 Check free Web service

3 Website of company requesting payment

97 OTHER, SPECIFY

98 DK

99 RF

FOR Q32A_01-16 THRU [Q32G_01-16], ONLY ASK ABOUT THIS METHOD IF RESPONDENT SAID THEY PAY THAT WAY In Q31A thru G

43. [Q32A_01-16] What types of bills does your household pay by mail?

NOTE: SKIP ALL THE INTERNET QUESTIONS IF ((Q23=0, 98, 99 or Missing) AND (Q25R = 2,8,9, or Missing))

PLEASE READ THE LIST

01 Natural Gas/Propane/Fuel Oil/Etc.

02 Electric

03 Telephone (landline)

04 Water/Sewer

05 Credit Cards

06 Rent/Mortgage

11 Car Payment

09 Other loan(s)or line of credit

07 Cable TV/Satellite TV

08 Insurance

10 Cell Phone

12 Medical or dental Bills

13 Internet Services

14 Alimony/child support

15 Taxes (e.g., property or income)

97 OTHER SPECIFY

44. [Q33A] What is the main reason that you pay these bills by mail?

PLEASE DO NOT READ THE LIST

01 EASY TO USE

02 SAVES TIME

06 HABIT/LIKE TRADITIONAL WAY

07 NO OTHER OPTION

08 OUT OF STATE/NOT LOCAL

12 MOST TRUSTED METHOD

14 WANT WRITTEN RECORD/TO TRACK/ MORE CONTROL

19 CHEAPEST METHOD

97 OTHER, SPECIFY

99 DK/RF

45. [Q32B_01-16] What types of bills do you pay In Person?

NOTE: SKIP ALL THE INTERNET QUESTIONS IF ((Q23=0, 98, 99 or Missing) AND (Q25R = 2,8,9, or Missing))

PLEASE READ THE LIST

01 Natural Gas/Propane/Fuel Oil/Etc.

02 Electric

03 Telephone (landline)

04 Water/Sewer

05 Credit Cards

06 Rent/Mortgage

11 Car Payment

09 Other loan(s)or line of credit

07 Cable TV/Satellite TV

08 Insurance

10 Cell Phone

12 Medical or dental Bills

13 Internet Services

14 Alimony/child support

15 Taxes (e.g., property or income)

97 OTHER SPECIFY

46. [Q32C_01-16] What type of bills do you pay by telephone?

NOTE: SKIP ALL THE INTERNET QUESTIONS IF ((Q23=0, 98, 99 or Missing) AND (Q25R = 2,8,9, or Missing))

PLEASE READ THE LIST

01 Natural Gas/Propane/Fuel Oil/Etc.

02 Electric

03 Telephone (landline)

04 Water/Sewer

05 Credit Cards

06 Rent/Mortgage

11 Car Payment

09 Other loan(s)or line of credit

07 Cable TV/Satellite TV

08 Insurance

10 Cell Phone

12 Medical or dental Bills

13 Internet Services

14 Alimony/child support

15 Taxes (e.g., property or income)

97 OTHER SPECIFY

47. [Q32D_01-16] If Q31D>1 What type of bills do you pay over the Internet?

NOTE: SKIP ALL THE INTERNET QUESTIONS IF ((Q23=0, 98, 99 or Missing) AND (Q25R = 2,8,9, or Missing))

PLEASE READ THE LIST

01 Natural Gas/Propane/Fuel Oil/Etc.

02 Electric

03 Telephone (landline)

04 Water/Sewer

05 Credit Cards

06 Rent/Mortgage

11 Car Payment

09 Other loan(s)or line of credit

07 Cable TV/Satellite TV

08 Insurance

10 Cell Phone

12 Medical or dental Bills

13 Internet Services

14 Alimony/child support

15 Taxes (e.g., property or income)

97 OTHER SPECIFY

48. [Q32F_01-16] What type of bills do you pay by automatic deduction from a bank account, or charge to a debit card?

NOTE: SKIP ALL THE INTERNET QUESTIONS IF ((Q23=0, 98, 99 or Missing) AND (Q25R = 2,8,9, or Missing))

PLEASE READ THE LIST

01 Natural Gas/Propane/Fuel Oil/Etc.

02 Electric

03 Telephone (landline)

04 Water/Sewer

05 Credit Cards

06 Rent/Mortgage

11 Car Payment

09 Other loan(s)or line of credit

07 Cable TV/Satellite TV

08 Insurance

10 Cell Phone

12 Medical or dental Bills

13 Internet Services

14 Alimony/child support

15 Taxes (e.g., property or income)

97 OTHER SPECIFY

49. [Q32G_01-16] What type of bills do you pay by automatic charge to a credit card?

NOTE: SKIP ALL THE INTERNET QUESTIONS IF ((Q23=0, 98, 99 or Missing) AND (Q25R = 2,8,9, or Missing))

PLEASE READ THE LIST

01 Natural Gas/Propane/Fuel Oil/Etc.

02 Electric

03 Telephone (landline)

04 Water/Sewer

05 Credit Cards

06 Rent/Mortgage

11 Car Payment

09 Other loan(s)or line of credit

07 Cable TV/Satellite TV

08 Insurance

10 Cell Phone

12 Medical or dental Bills

13 Internet Services

14 Alimony/child support

15 Taxes (e.g., property or income)

97 OTHER SPECIFY

50. [Q36] How many different magazine subscriptions do the members of your household receive through the mail? RANGE: 0-50

98 DK

99 RF

PROBE FOR SPECIFIC NUMBER, RANGE: 0-50

51. [Q38] How many different magazine subscriptions do members of your household purchase or receive free by any other method such as Internet, door hanger, or other?

PROBE FOR SPECIFIC NUMBER, RANGE: 0-15 VERIFY IF > 10

98 DK

99 RF

52. [Q40] How many different newspaper subscriptions do members of your household receive through the mail in an average week?

PROBE FOR SPECIFIC NUMBER, RANGE: 0-15

98 DK

99 RF

53. [Q42] How many different newspaper subscriptions do members of your household purchase or receive free by any other method, such as by email or the Internet?

PROBE FOR SPECIFIC NUMBER, RANGE: 0-32

98 DK

99 RF

54. [Q153A] NOTE: IF (Q23=0, 98, 99 or Missing) AND (Q25R = 2,8,9, or Missing)), How many electronic newsletters do members of your household receive in a typical week? RANGE: 0-97

98 DK

99 RF

Now I’m going to ask some questions about advertising.

55. [Q47] When members of your household receive advertising material through the mail, do they . . .

1 Usually read it

2 Usually scan it

3 Read some, don’t read others

4 Usually don’t read it

8 DK

9 NA/RF

56. [Q53] In the last month, did anyone in your household order an article or product as a result of receiving advertising, a catalog or other promotional material in the mail, including credit card solicitations?

1 YES CONTINUE

2 NO => GO TO Q51

8 DK => GO TO Q51

9 NA/RF => GO TO Q51

57. [Q54] How many of those orders were placed by . .

[Q54B] Mail (VERIFY IF OVER 15, RANGE: 0-20)

[Q54C] Internet (VERIFY IF OVER 15, RANGE: 0-20) IF (Q23=0, 98, 99 or Missing) AND (Q25R = 2,8,9, or Missing)), DO NOT ASK ABOUT INTERNET

[Q54A] Phone (VERIFY IF OVER 20, RANGE: 0-30)

[Q54E] In person (VERIFY IF OVER 15, RANGE 0-20)

[Q54D] Some other method (VERIFY IF OVER 15, RANGE: 0-20)

98 DK

58. [Q51] How about within the past 12 months, did anyone in your household order an article or product as a result of receiving catalogs or other promotional material in the mail, including credit card offers?

1 YES CONTINUE

2 NO => GO TO Q50

98 DK => GO TO Q50

99 RF => GO TO Q50

IF DK/NOT SURE: Just give me your best estimate.

59. [Q52] Of those orders placed in the past 12 months, how many were made by…

Q52A. Mail? RANGE 0 TO 80; VERIFY IF MORE THAN 60

[IF NEEDED Again, this is as a result of receiving advertising, a catalog or other promotional material in the mail, including credit card offers.]

Q52B. Internet? RANGE 0 TO 80; VERIFY IF MORE THAN 60 IF (Q23=0, 98, 99 or Missing) AND (Q25R = 2,8,9, or Missing)), DO NOT ASK ABOUT INTERNET

Q52C. Phone? RANGE 0 TO 80; VERIFY IF MORE THAN 60

Q52D. In person RANGE 0 TO 80; VERIFY IF MORE THAN 60

Q52E. By some other method? RANGE 0 TO 80; VERIFY IF MORE THAN 60

IF 52A, 52B, 52C, 52D or 52E = DK/NOT SURE: Just give me your best estimate.

60. [Q50] Currently, the law does not allow anyone other than a U.S. Postal employee to place material in your mailbox or slot. How would you feel about changing the law to allow anyone to place material in your mailbox or slot? Do you…

1 Prefer it

2 Oppose it

3 Not care one way or the other

8 DK

9 NA/RF

61. [Q55R] In the last month, about how many personal purchases did your household make over the Internet?

NOTE: IF (Q23=0, 98, 99 or Missing) AND (Q25R = 2,8,9, or Missing)),

VERIFY IF OVER 100, RANGE: 0-200

998 DK

999 RF

IF Q55R = 0, 998, OR 999, SKIP TO Q177F

62. [Q177A] How many of these Internet purchases were shipped and delivered to you, as opposed to being delivered to you electronically (such as e-tickets, software, or a gift certificate for an online retailer)?

VERIFY IF OVER 100, RANGE: 0-200

000 NONE

998 DK

999 RF

If Q177A=0, 998, or 999 SKIP to 177E

63. [Q177B] Think about your most recent Internet purchase that was shipped and delivered to you. Was this purchase delivered to your…

1 Home address

2 Work address

3 School address

7 OTHER, SPECIFY

8 DK

9 NA/RF

64. [Q177D] Which company delivered the merchandise?

1 United States Postal Service (USPS)

2 United Parcel Service (UPS)

3 Fed-Ex

4 DHL

7 OTHER, SPECIFY SKIP TO 177E

8 DK SKIP TO 177E

9 NA/RF SKIP TO 177E

65. [Q177C] Was your purchase delivered using… CHOICE CODES SHOULD BE SPECIFIC TO RETAILER CHOSEN In Q177D; NEED TO ALL BE DIFFERENT CODE NUMBERS

IF 177D WAS USPS, CHOICES SHOULD BE:

01 Express Mail (IF NEEDED: OVERNIGHT SERVICE, MOST LOCATIONS ARRIVE In 1 DAY, MOST EXPENSIVE)

02 Priority Mail (IF NEEDED: 2 TO 3 DAYS, COSTS LESS THAN EXPRESS)

03 First Class Mail (IF NEEDED: REGULAR MAIL, CAN TAKE SEVERAL DAYS TO ARRIVE AT LOCATION)

04 Parcel Post (IF NEEDED: SLOWER AND LESS EXPENSIVE THAN 1^ST CLASS)

97 OTHER, SPECIFY

98 DK

99 NA/RF

IF 177D WAS FedEx, CHOICES SHOULD BE:

05 Overnight (IF NEEDED: TAKES 1 DAY TO MOST US LOCATIONS, MOST EXPENSIVE, GUARANTEED ARRIVAL)

06 2-day (IF NEEDED: TAKES 2 DAYS, COSTS LESS THAN OVERNIGHT, GUARANTEED ARRIVAL)

10 3-day (IF NEEDED: TAKES 3 DAYS, COSTS LESS THAN 2-DAY, GUARANTEED ARRIVAL)

11 Ground (IF NEEDED: LESS EXPENSIVE THAN OTHER METHODS, CAN TAKE SEVERAL DAYS, NO GUARANTEE)

97 OTHER, SPECIFY

98 DK

99 NA/RF

IF 177D WAS UPS, CHOICES SHOULD BE:

12 Next-day Air (IF NEEDED: 1 DAY TO MOST US CITIES, MOST EXPENSIVE, GUARANTEED ARRIVAL)

13 2^nd Day Air (IF NEEDED: TAKES 2 DAYS, COSTS LESS THAN OVERNIGHT, GUARANTEED ARRIVAL)

14 Ground (IF NEEDED: LESS EXPENSIVE THAN OTHER METHODS, CAN TAKE SEVERAL DAYS, NO GUARANTEE)

97 OTHER, SPECIFY

98 DK

99 NA/RF

IF 177D WAS DHL, CHOICES SHOULD BE:

15 Next Day (IF NEEDED: TAKES 1 DAY TO MOST US LOCATIONS, MOST EXPENSIVE, GUARANTEED ARRIVAL)

16 2^nd Day (IF NEEDED: TAKES 2 DAYS, COSTS LESS THAN OVERNIGHT, GUARANTEED ARRIVAL)

17 Ground (IF NEEDED: LESS EXPENSIVE THAN OTHER METHODS, CAN TAKE SEVERAL DAYS, NO GUARANTEE)

97 OTHER, SPECIFY

98 DK

99 NA/RF

66. [Q177E] Earlier you stated your household made <Q55R> personal purchases over the Internet in the last month. Of these Internet purchases you stated <Q177A> were shipped and delivered to you. In the last month, how many personal purchases did you make over the Internet that were delivered electronically? IF NEEDED: Such as electronic tickets, software, services, etc.

PROBE FOR SPECIFIC NUMBER, RANGE: 0-97

98 DK

99 RF

67 A. [Q177F] When you make purchases, do you feel more secure providing personal information through the Internet or through the U.S. Mail, or is it about the same?

1 Internet

2 US Mail

3 About the same

8 DK

9 RF

Interviewer Note: the choice is between the Internet and the mail. An answer of ‘more secure’, or ‘less secure’, etc., is not acceptable. You must clarify.

67 B. [Q177G] When you make purchases, do you feel more secure providing personal information through the Internet or making the transaction in person, or is it about the same?1 Internet

2 In-person

3 About the same

8 DK

9 RF

Interviewer Note: the choice is between the Internet and in person. An answer of ‘more secure’, or ‘less secure’, etc., is not acceptable. You must clarify.

68. [SCRP5] The Postal Service is interested in learning more about what makes up its mail volume. Account statements from banks and other financial companies represent a large portion of the mail. I’ll ask some questions about the types of financial statements you receive, but please be assured we are not collecting any specific financial information. As with everything in this survey, your answers are completely confidential.

1 Continue

69. [Q57] How many of your accounts are?

READ ITEMS - NOTE NEW ORDER

[Q57B] Bank, Savings & Loan, or credit union accounts (RANGE: 0-30)

[Q57C] Stock brokerage, commodity, mutual fund, or Money market accounts (RANGE: 0-30)

[Q57A] IRA or other retirement accounts (RANGE: 0-20)

98 DK

99 RF

IF NEEDED: We simply want to get a sense of the volume and types of mail you receive from financial companies such as banks, credit cards, investment firms and similar organizations. We do not ask any details about your personal financial information.

70. [Q58] How many of the following insurance policies do people in your household have? Please exclude any policies held through their jobs.

[Q58A] Property (RANGE: 0-20)

[Q58B] Life (RANGE: 0-16)

[Q58C] Health (RANGE: 0-40)

[Q58D] Automobile (RANGE: 0-50)

98 DK

99 RF

71. [Q59] In total, how many credit cards do people in your household have from . . .

READ ITEMS

[Q59A] Retail sores – Sears, JC Penny, Macy’s (RANGE: 0-70)

[Q59B] Gasoline and oil companies (RANGE: 0-12)

[Q59C] Bank credit cards, like Master Card and Visa; Sponsor credit cards such as Target Visa or American Airlines Master Card (RANGE: 0-30)

[Q59D] Credit card companies like American Express and Diners Club (RANGE: 0-10)

98 DK

99 RF

72. [Q60] The next set of questions are for classification purposes only. The answers allow us to compare your household to other households with similar characteristics. Including yourself, how many people live in your household? RANGE 1-16

01 ONE => GO TO AGE

99 RF

73. [Q65] How many adults, 18 years of age or older are in your household? RANGE 1-10

99 RF

IF Q65 = Q60 BUT NOT 99, SKIP TO SCRP6

74. [Q61] How many of them are under age 6? RANGE 0-9

99 RF

75. [Q62] How many are between the ages of 6 and 12? RANGE 0-6

99 RF

76. [Q63] How many are between the ages of 13 and 17? RANGE 0-5

99 RF

77. [SCRP6] The next questions concern the <Q65> person/people, that are 18 years and older that is/are in your household. Let’s begin with you.

1 CONTINUE

78. [AGE] What is your age?

01 18-21

02 22-24

03 25-34

04 35-44

05 45-54

06 55-64

07 65-69

08 70-74

09 75+

99 NA/RF

79. [Q68] What is your marital status?

1 Married

2 Living as married

3 Single, never been married

4 Divorced

5 Separated

6 Widowed

9 NA/RF

80. [Q69] Are you currently . . .

1 Employed full-time => GO TO Q72

2 Employed part-time => GO TO Q72

3 Retired, or

4 Not employed

9 NA/RF

81. [Q70] Have you been employed within the last 12-months?

1 Yes => GO TO Q72

2 No IF Q69=3 AND Q70=2 SKIP TO Q79

9 NA/RF

82. [Q71] Are you currently . . .

1 A student => GO TO Q79

2 A homemaker => GO TO Q79

3 Disabled => GO TO Q79

4 Temporarily laid off => GO TO Q79

5 Retired => GO TO Q79

6 Other, specify => GO TO Q79

9 NA/RF => GO TO Q79

83. [Q72] Which category best describes your occupation or the last job you held?

01 Professional or managerial

02 Sales, office, administrative including clerical, technical

03 Craftsman/foreman, mechanic

04 Service worker – food, health, cleaner, yard

06 Construction, extraction or maintenance

07 Production, transportation or material moving

05 Farming, fishing or forestry

97 Other, SPECIFY

99 NA/RF

84. [Q79] What was the last grade you completed in school?

1 8^th grade or less

2 Some high school

3 High school graduate

4 Some college

5 Technical school graduate

6 College graduate

7 Post graduate work

9 NA/RF

85. [Q81A] Are you of Spanish/Hispanic/Latino Origin?

1 YES

2 NO

9 NA/RF

86. [Q81B] Which of the following do you consider yourself/this household member to be?

1 White/Caucasian

2 Black/African American

3 Asian

4 American Indian and Alaska Native

5 Native Hawaiian and Other Pacific Islander

7 OTHER

8 DK

9 NA/RF

87. [Q82] Would you say you are one of the heads of the household?

1 Yes

2 No

9 NA/RF

[PREND] END OF THE PERSON ROSTER YOU HAVE FINISHED <Q65>
IN A <Q65> PERSON HOUSEHOLD (18 OR OLDER)
YOU MUST COLLECT INFO FOR ALL <Q65> PERSONS.

1 GO TO NEXT PERSON

2 DONE WITH HH MEMBERS

88. [Q84] For statistical purposes, was your total household income last year, before taxes and including all household members, above or below $50,000?

1 Under $50,000 a year

2 Over $50,000 a year

8 DK

9 RF

IF NEEDED or IF Q84 = 9: I understand if you feel uncomfortable answering this question. However, we only ask about income to ensure all households are equally represented in our survey. Your answer is completely confidential and only used as part of this research study in combination with other households across the country. Was your household income last year above or below $50,000?

IF RF A 2ND TIME, CONTINUE WITH THE SURVEY

IF THEY PROVIDE AN ANSWER, BE SURE TO SAY THANK YOU!

89. [Q85] IF UNDER $50K Stop me when I say an income category that best matches your household income…

01 Under $7,000 a year

02 $7,000 - $9,999 a year

03 $10,000 - $14,999 a year

04 $15,000 - $19,999 a year

05 $20,000 - $24,999 a year

06 $25,000 - $34,999 a year

07 $35,000 - $49,999 a year

98 DK

99 RF IF Q85 = 99: IF NEEDED: This more specific detail is used to analyze the data and will not be used for any purpose outside this study.

IF RF A 2ND TIME, CONTINUE WITH THE SURVEY

IF THEY PROVIDE AN ANSWER, BE SURE TO SAY THANK YOU!

90. [Q86] IF OVER $50K Stop me when I say an income category that best matches your household income…

08 $50,000 - $64,999 a year

09 $65,000 - $79,999 a year

10 $80,000 - $99,999 a year

11 $100,000 - $119,999 a year

12 $120,000 - $149,999 a year

13 $150,000 and over

98 DK

IF Q86 = 99: IF NEEDED: This more specific detail is used to analyze the data and will not be used for any purpose outside this study.

91. [Q66] How many workers earning at least $5,000 per year are there in you household? RANGE 0-11

98 DK

99 RF

92. [Q87] Do you own or rent your home?

1 Own

2 Rent

9 NA/RF

93. [Q88] How long have you lived in your present home? RANGE 0-80

IF LESS THEN ONE YEAR, ENTER ZERO

98 DK

99 RF

94. [Q89] Which of the following best describes your home?

1 Single family detached home

2 Apartment or condominium

3 Mobile home

6 Duplex or townhouse

9 RF

95. [Q91] ASK IF Q89 = 2, 6 About how many units are connected to the property?

1 1

2 2

3 3-4

4 5-9

5 10+

9 RF

96a. [PHLNS] How many traditional telephone lines [MEANING LANDLINE] does your household have? RANGE 0-20

00 NONE CONTINUE

01 ONE CONTINUE

98 DK CONTINUE

99 RF CONTINUE

96b. [CLPHL] How many cellular telephones does your household have? RANGE 0-20

00 NONE

01 ONE

98 DK

99 RF

97. DO NOT ASK IF PHLNS = 00 [DEDIC] How many of your <PHLNS> traditional telephone lines are used exclusively for business, fax, or computer modems? RANGE 1-20

IF PHLNS WAS 98 OR 99, ASK: “How many of your household’s telephone lines are used exclusively for business, fax, or computer modems?” RANGE 1-20

00 NONE

98 DK

99 RF

98. [Q92] Do you or any member of your household have a business that is operated from home?

1 YES

2 NO => GO TO Q96

8 DK => GO TO Q96

9 RF => GO TO Q96

99. [Q93] About how many pieces of mail does the business receive each week? RANGE 0-75

VERIFY RESPONSE IF ZERO

98 DK

99 RF

100. [Q94] About how many pieces of mail does the business send each week? RANGE 0-75

VERIFY RESPONSE IF ZERO

98 DK

99 RF

101. [Q95] Do you do a lot of business work from your home?

1 YES

2 NO

9 NA/RF

102. [SCRP7] Remember, when you do your household diary, we are interested only in household mail, so please do not include this business mail in your diary.

103. [Q96] Do you plan to send out a large number of items like party invitations, wedding invitations, club news, etc, during the next three weeks?

1 YES

2 NO

9 NA/RF

104. [Q97] As I mentioned earlier in our conversation, the second part of this study involves daily diaries. In them, you answer detailed questions about the mail your household sends and receives for 7 days. Once you complete the diaries, you will receive your choice of either 100 First-Class stamps or a $30 check. You can expect your gift to arrive roughly 10 to 12 weeks after we receive your completed diaries.

[IF NEEDED] How long it takes depends on how much mail you receive. The first day of your diary-recording week will take the longest as you become more familiar with the survey. After that, on average, it should take about 3-5 minutes for each piece of mail. However, we have a USPS hotline available to provide you with step-by-step instructions if needed, and to answer any questions you may have. IF ASKED: That toll free number is 888-441-8777.

1 Continue

9 RF => GO TO INT03

105. [GIFT] Which gift would you like to receive for completing the diaries?

2 100 First-Class stamps [IF ASKED, YES, WE SEND FOREVER STAMPS]

3 Thirty dollars

106. [ASSNC] Okay, we’re almost finished. We'd like for you to answer questions about your household's mail for the week of READ DATE. Is that a good week for you? IF NOT, THEN OFFER NEXT ASSN WEEK. So let me confirm that you understand we'll be mailing you a set of household diaries that you'll complete during your assignment week, which is READ DATE. In appreciation for completing those diaries, we will send you the gift you requested which takes about 10-12 weeks once we receive your completed diaries. Do you have any questions for me about the diaries? ANSWER QUESTIONS AS NEEDED AND CONTINUE

1 CONTINUE

[RFNAM/RLNAM].

So that we may mail the survey materials to you, please tell us what is your full name?

RESPONDENT NAME

PLEASE ENTER ONLY THE FIRST AND LAST NAME OF THE RESPONDENT. PLEASE DO NOT ENTER MIDDLE INITIAL, MR. OR MRS.

FOR PROCESSING PURPOSES, IT IS IMPORTANT THAT WE HAVE ONLY ONE FIRST AND ONE LAST NAME PER HOUSEHOLD. ANY ADDITIONAL INFORMATION WILL DELAY PROCESSING.

[VPHON] The phone number we have for you is <PHONE>. Is that correct?

IF NEEDED – TYPICALLY ONLY NEED THIS KIND OF TERMINATION AT END OF A QUARTER; SEE CURRENT PROGRAM AND MODEL THIS TO MATCH--IF NOT OKAY, SAY: I’m sorry, but your household was selected to participate the week of __________. I’m sorry your household is not eligible, but thank you very much for your time and participation.

107. [MATRL] Would you prefer your diary materials in English or Spanish?

ASK ONLY IF ANY PORTION OF SURVEY WAS CONDUCTED IN SPANISH.
(IF ALL OF SURVEY WAS CONDUCTED IN ENGLISH, PICK “ENGLISH.”)

1 ENGLISH

2 SPANISH

108. [DIFHP] A few days after we mail your diaries, we want to call to make sure you’ve received them and also to remind you of the dates we need you to track your mail. When we do this, should we call you at this number or is there a different number where you would prefer to be called? READ THE NUMBER TO RESPONDENT

1 YES, THE NUMBER IS OK

2 NO, CALL DIFFERENT NUMBER [NEED TO COLLECT DIFFEENT NUMBER]

109. [CB] What would be a good day and time to call you back? => GO TO NAME

110. [NAME] Who should I ask for when I call back? => GO TO END

Now I’m going to ask a few questions about recycling at your home.

We know that people have a range of recycling habits, and the Postal Service would like to better understand household recycling behavior.

For each item I mention, I’d like to know if you recycle it always, usually, sometimes or never. Let’s begin with paper products:

111A. [RECYA] Do you recycle…GET ALWAYS USUALLY SOMETIMES OR NEVER FOR EACH

[RECYA]. Newspapers
[RECYB]. Cardboard and paper bags
[RECYC]. Catalogs
[RECYD]. Magazines
[RECYE]. Bills and Statements
[RECYF]. Advertising and marketing letters, flyers and postcards
[RECYG]. Packaging materials from product deliveries
[RECYH]. Telephone Directories

1 NEVER

2 SOMETIMES

3 USUALLY

4 ALWAYS

8 DON’T KNOW

9 REFUSED

111B. [RECYI] And how about other items, do you recycle… GET ALWAYS USUALLY SOMETIMES OR NEVER FOR EACH

[RECYI]. Glass bottles
[RECYJ]. Plastic bottles
[RECYK]. Metal cans

1 NEVER

2 SOMETIMES

3 USUALLY

4 ALWAYS

8 DON’T KNOW

9 REFUSED

112. [Q112] Do you recycle any other materials at home I haven’t mentioned?

1 YES, PLEASE SPECIFY BELOW: [O_Q112]

2 NO [SKIP TO Q113A]

112A. [Q112A] and is that always, usually or sometimes?

1 ALWAYS

2 USUALLY

3 SOMETIMES

112. [Q112C] Are there any other materials at home I haven’t mentioned?

1 YES, PLEASE SPECIFY BELOW: [O_Q112C]

2 NO [SKIP TO Q113A]

112A. [Q112D] and is that always, usually or sometimes?

1 ALWAYS

2 USUALLY

3 SOMETIMES

IF RECYA = 2-4 OR RECYC = 2-4 OR RECYD = 2-4 OR RECYE = 2-4 OR RECYF = 2-4 ASK Q113. ELSE SKIP TO INSTRUCTIONS BEFORE Q115.

113. [Q113A] You mentioned you recycle some items that you probably receive in your mailbox. I’m going to read a few reasons why people recycle their mail. For each, please let me know if it is a reason why you recycle. YES OR NO FOR EACH

NOTE TO INTERVIEWERS: THIS QUESTION IS ABOUT RECYCLING MAIL, INCLUDING DIRECT MAIL, CATALOGS, ETC. WE SHOULD NOT CAPTURE WHY PEOPLE RECYCLE THINGS LIKE CANS, BOTTLES, ALUMINUM, GLASS OR NEWSPAPERS.

[Q113A]. It’s easy
[Q113B]. It’s good for the environment
[Q113C]. My community requires me to do so
[Q113D]. It saves money for my community
[Q113E]. It’s the right thing to do
[Q113F]. I’ve seen “please recycle” on my mail

1 YES

2 NO

8 DON’T KNOW

9 REFUSED

114. [Q114] Are there any other reasons you recycle your mail that I didn’t mention?

1 YES, PLEASE SPECIFY BELOW: [O_Q114]

2 NO

IF RECYA = 1 OR RECYC = 1 OR RECYD = 1 OR RECYE = 1 OR RECYF = 1 ASK Q115.
ELSE THANK AND TERMINATE..

115. [Q115A] Now I’m going to read a few reasons why people do not recycle their mail. For each, please let me know if it is a reason why you do not recycle. YES OR NO FOR EACH

[Q115A]. I don’t have access to recycling
[Q115B]. It takes too much time
[Q115C]. I don’t know what can and what can’t be recycled
[Q115D]. It takes too much effort
[Q115E]. I don’t think it is important
[Q115F]. I worry about identity theft

1 YES

2 NO

8 DON’T KNOW

9 REFUSED

116. [Q116] Are there any other reasons you do not recycle your mail that I didn’t mention? (OPEN Specify)

1 YES, PLEASE SPECIFY BELOW: [O_Q116]

2 NO

117. [THANK] Thank you very much for helping us. I have a toll free phone number where you can reach us– would you like to write it down? IF RESPONDENT WANTS NUMBER, READ SLOW ENOUGH FOR THEM TO WRITE That number is 1-888-441-8777. Goodbye and have a nice evening/day.

118. [INT03] Although you do not wish to continue with our survey, we appreciate the time you have given us today. Thank you and goodbye.

RF Refused to do diaries => GO TO END

119. [INT10] Thank you very much for your time. I’m sorry if we inconvenienced you, but we need to attempt to contact the household currently using the other mailing address. Have a nice evening/day. Goodbye. IF NEEDED: For this survey, the USPS has randomly selected households based on their mailing address. If you have any questions, please call 1-888-441-8777.

QN……Not qualified due to address change => GO TO END

120. [OLIST] IF REFUSES TO PARTICIPATE In DIARY STUDY: Would you please tell me why you do not want to participate in our survey? OPEN END

Thank you very much. Goodbye and have a nice evening/day.

121. [INTRO] Hello, this is _____, calling on behalf of the U.S. Postal Service. May I please speak with<NAME>? We began an interview concerning your household's mail and I would like to complete that interview now.

IF THERE IS NO NAME HERE, THEN THIS IS NOT A PARTIAL SO RESTART

2=CONTINUE WHERE I LEFT OFF

1=RESTART AT THE BEGINNING

122. [INT] ENTER FINAL DISPOSITION.

CP…….PARITAL COMPLETE => GO TO CB

RP…….PARTIAL REFUSAL => GO TO REFUS

RL…….REMOVE MY NAME DO NOT CALL AGAIN => GO TO OLIST

RF…….STRONG REFUSAL => GO TO REFUS

KP…….PARTIAL COMPLETE, CALLBACK NEXT QUARTER (only appears close to the end of each quarter) => GO TO END

123. [INT04] Thank you very much for your time. I'm sorry if we inconvenienced you, but we need households that receive their mail at their home address. Have a nice evening/day. Goodbye.

QM……. DOES NOT RECEIVE MAIL AT HOME ADDRESS => GO TO END

124. [INT99] SURVEY COMPLETE

CM…….COMPLETE

125. [REFU1] ENTER THE REASON THIS RESPONDENT IS REFUSING

1=TIME ISSUES

2=NOT INTERESTED IN TOPIC

3=INTERVIEW TOO LONG

4=SUSPICIOUS OF DATASOURCE OR SURVEY

5=DON'T FEEL THEIR INFO IS VALUABLE

7=OTHER, SPECIFY

8=DK

126. [REFUS] ENTER THE REASON THIS RESPONDENT IS REFUSING

1=RESPONDENT YELLING

2=RESPONDENT USING PROFANITY

3=RESPONDENT THREATENING

4=INBOUND REFUSAL

5=RESPONDENT ASKED TO BE TAKEN OF LIST

7=OTHER, SPECIFY

8=DK

Appendix C2: Diary Package – Advance Letter

Official PMG stationary image with text John E. Potter, Postmaster General, CEO in the top left hand corner, with a United States Postal Logo just below on the left hand side, with text United States Postal Service and an eagle's head. In the bottom left hand corner is the text 475 L'Enfant Plaza SW, Washington, DC 20260-0010

Date

Postal Resident

«ADDRESS»

«CITY», «STATE» «ZIP» «SAMPN»

If you’re wondering why you received a letter from the U.S. Postal Service, allow me to explain. If you are like most Americans, you depend on an uninterrupted flow of mail to and from your home. The U.S. Postal Service aims to provide exceptional delivery performance and is proud of its 94 percent on-time service record for First-Class Mail. To help ensure and continue this superior level of service in the 21^st century, the U.S. Postal Service is conducting its 23^rd annual Household Diary Study.

That’s why you, along with others in your area, were selected to answer questions about the mail received and sent by your household for a period of one week. We will provide your household with postal diaries in which to record this information, along with easy to read instructions on how to complete them. This information will help us make important decisions about performance improvements and investments in new equipment, facilities, programs and technologies to better serve you. Ultimately, the study results will be used to analyze ways of keeping the cost of service at a minimum.

Image of text box that states As thanks for your time and particpation in this study, you will have a choice of ONE of the following: Thirty dollars, 100 First-lass stamps

A survey specialist from NuStats, an independent firm conducting this research on our behalf, will contact you shortly to begin the survey. If you prefer, you may complete the initial survey on the web. Please visit http://surveys.nustats.com/USPSWEB.htm and enter PIN #«SAMPN».

All information collected is strictly confidential in order to protect your privacy.

To provide a correct phone number and/or a good time for us to reach you, please call our project hotline at 1-888-441-8777. The hotline hours are 11am - 9pm CST (Mon - Fri) and 12pm - 5pm CST (Sat & Sun). You may also visit the project web page: www.nustats.com/uspsstudy.htm
for more information. If you have any additional questions about this research effort, please call
Mr. John Mazzone, Diary Study Project Manager for the U.S. Postal Service at 1-202-268-4169.

Thank you for joining us in the Household Diary Study!

Sincerely,

Image of signature of John E. Potter

John E. Potter

Postmaster General, CEO

Voltee para Español

Date

Postal Resident

«ADDRESS»

«CITY», «STATE» «ZIP» «SAMPN»

Si usted se está preguntando por qué ha recibido una carta del Servicio Postal de los Estados Unidos, permítame explicarle. Si es como la mayoría de los americanos, usted depende de un flujo sin interrupciones de correspondencia que llega y sale de su casa. El Servicio Postal de los EE UU tiene como objetivo proveer un servicio de entrega excepcional y se enorgullece de su desempeño de entregar a tiempo 94 por ciento del Correo de Primera Clase. Para ayudar a que este nivel superior de servicio continúe en el siglo 21, el Servicio Postal de los EE UU está llevando a cabo su 23vo Estudio Domiciliario en Diarios realizado anualmente.

Esta es la razón por la cual usted, al igual que otras personas en su área, fue seleccionado para contestar preguntas sobre la correspondencia recibida y enviada por su hogar en un período de una semana. Estaremos enviando a su hogar diarios postales donde anotar esta información junto con instrucciones fáciles de leer sobre como completarlos. Esta información nos ayudará a tomar decisiones importantes para mejorar nuestro desempeño y sobre inversiones en equipo nuevo, instalaciones, programas y tecnologías para servirle mejor. Por último, los resultados del estudio serán analizados para poder hallar formas de mantener el costo del servicio a un mínimo.

Como muestra de agradecimiento por su tiempo y participación en este estudio, usted tendrá la opción de recibir UNO de los siguiente:

Treinta dólares
100 estampillas de correo de Primera Clase

Un especialista en encuestas de NuStats, una compañía independiente que está conduciendo esta investigación en representación nuestra, lo contactará próximamente para comenzar la encuesta. Si usted prefiere, puede completar la encuesta inicial en Internet. Por favor visite http://surveys.nustats.com/uspswebsp.htm e inscriba el número de PIN «SAMPN».

Toda la información recopilada es estrictamente confidencial para proteger su privacidad.

Para poder darnos un número de teléfono válido y/o decirnos cual es el mejor momento para poder hablar con usted, por favor llame a nuestra línea de asistencia del proyecto al
1-888-441-8777. El horario de atención es de 11am - 9pm CST (de lunes a viernes) y de 12pm - 5pm CST (sábados y domingos). También puede visitar la página en Internet del proyecto: www.nustats.com/uspsstudy.htm para obtener más información.

¡Agradecemos su participación en el Estudio Domiciliario en Diarios!

Atentamente,

Image of the signature of John E. Potter

John E. Potter

Director General de Correos, CEO

Appendix C2: Diary Package – Cover Letter

Image of Household diaries letterhead with a banner at the top of the page in red white and blue with the text USPS Household Diary Study. At the bottom of the page the USPS logo with the eagles head to the left and the text United States Postal Service

What is the Household Diary Study?

The Household Diary Study is a national research effort sponsored by the U.S. Postal Service. The information collected from households like yours will be used to help us design systems to use our resources most effectively, develop strategies for making wise decisions, and monitor the effects of electronic technology on regular mail service. Ultimately, the data will be used to find ways of keeping the cost of service at a minimum.

The study is conducted on our behalf by NuStats, a professional research firm in Austin, Texas. NuStats ensures all information collected is strictly confidential and is used for our research purposes only. The information from your household will be used only in combination with data from other participating households.

What are we asking of you?

Answer questions about all the mail and packages your household receives and sends for seven days.
We are only interested in the mail you send and receive for the dates that are on your Answer Booklets.

Here’s how:

Read Steps 1-7 in the Instruction Booklet first – this is important because it explains how to correctly fill out the Answer Booklets and provides visual examples.
Review the Photo Quick Start.
Answer questions from the Question Booklet by recording the codes in the Answer Booklets. Do this for all the mail and packages your household receives and sends each day.
Select your choice of gift on the Gift Selection Form (please allow 10-12 weeks for processing).
Return all completed Answer Booklets, Mail Pieces, and the Gift Selection Form in the
postage-paid Priority Mail envelope – drop in any public U.S. Postal Service mailbox or post office.

Your package includes: (each item is numbered in the top, right corner)

1.	Instruction Booklet
2.	Photo Quick Start
3.	Question Booklet
4a.-4g.	Answer Booklets – 1 for each day
5a.-5g.	Daily Envelopes – 1 for each day
6.	Gift Selection Form
7.	“I’m done . . .” postcard
8.	Priority Mail envelope

If you have any questions about how to complete the survey, call the USPS Hotline at
1-888-441-USPS (8777) available 11am-9pm (Mon-Fri) or 12pm-5pm (Sat & Sun), CST.

If you would like more information about the Household Diary Study, call John Mazzone at the U.S. Postal service at 202-268-4169.

I would like to thank you again for your participation and willingness to do the research that will help us improve our performance at your local post office.

Sincerely,

John E. Potter

Postmaster General, CEO

Appendix C2: Diary Package – Instruction Booklet

Common Terms & Questions

Here are definitions of some of the terms that we use
throughout the Household Diary materials and the most frequently asked question.

Common Terms

Mail Pieces are the different pieces of mail that you receive and send - letters, bills, postcards, magazines, advertisements, packages, etc.

Mail Markings are markings that are printed on a mail piece either by the post office or the mailing house. These markings indicate the postage paid and the type of mail.
The Postage and Mail Markings are typically located in:

a) the top right-hand corner of the mail piece,

b) above or below the address or

c) inside the window of an envelope.

Mail Type is the category of mail that we ask you to sort your mail into. (See the list of 7 mail types on page 1 of this booklet.)

Postage is how the piece of mail was paid for when it was sent. There are three different types of postage: Stamps, Meter or Permit. (See the visual examples under the color-coded tabs for each mail type.)

What is the difference between First-Class Mail and Presorted Standard Mail?

These are the two most common mail types. Here are some ways to help distinguish between them:

First-Class Mail from businesses are often marked “First-Class” or “Presorted First-Class” especially when they don’t have stamps. If the mail piece just has a stamp or metered strip without any of these markings, it is likely First-Class Mail.
Hint: Most letter-size envelopes will have postage of 42¢ or more (44¢ after May 11, 2009), either in First-Class stamps, a metered strip, or a “Forever Stamp.”
If it is Presorted First-Class, it may have less postage but it will say “Presorted First-Class.”
(See pages 5-9 in this booklet for descriptions
& more visual examples.)

Presorted Standard Mail pieces are always marked “Presorted Standard” or “PRSRT STD,” usually in the upper-right corner of the mail pieces close to the stamp or meter strip.
(See pages 10-14 in this booklet for descriptions & more visual examples.)

How do I fill out the Answer Booklets?

Sort your daily mail into groups by the type of mail.

The first step is to sort your mail each day into groups of mail types by looking at the postage and other markings on your mail (we call these "mail markings"). All the mail you receive can be classified under one of the following 7 types*:

1. First-Class or Presorted First-Class Mail (Purple pages)

2. Presorted Standard Mail (PRSRT STD) (Blue pages)

3. Nonprofit Organization Mail (Gray pages)

4. Packages or Product Samples, Not Expedited (Green pages)

5. Expedited Letters & Packages (Gold pages)

6. Magazines, Newspapers, or Other Periodicals (Yellow pages)

7. Unaddressed Mail – Delivered by US Postal Service only (Pink pages)

Image which contains the text To Sort: Look at the Postage and Mail Markings. There are two rectangles on the left one comtains example of postal return address and address. Arrows point to bulleted instructions in right rectangle which state Postage and mail Markings can be: in the topr right-hand corner, above or below the address, or inside the window of an envelope.

*To help you sort your mail, see the examples of postage and

mail markings under the colored tab associated with each mail type.

We are only interested in your household mail:

Please do not include any mail received or sent for a business, club, or association operated from your home.

Only record mail sent to your home, Do not include any mail sent to your P.O. Box.

Special Circumstances

If you did not receive or send any mail or packages, or if there was no mail service one day during your assigned week, put an "X" in the box labeled "Did Not Receive or Send any Mail/Packages Today" on page 1 of the Answer Booklet for that day.

If household members will be away from home on any day(s) during the diary week, record all mail received in the daily answer booklet for the day you return.

If you forget to pick up your mail for a day, record all mail received under the next day.

Sunday is included in your diary week. You may not receive mail on Sunday, but you may receive packages and/or send mail out.

Number the mail pieces within each type of mail.

Once your mail is grouped for that day, write the mail type on each piece of mail and then number the mail pieces within each type. For example, the top First-Class mail piece is #1, the next is #2, and so on until you have numbered all First-Class Mail for that day. Next, number all the other types of mail (Presorted Standard, Nonprofit, Packages, etc.) beginning again with #1, and then #2, and so on for each different mail type.

Complete the Summary Page (page 1) in the Answer Booklet for each day.

On this page, record the total number of mail pieces of each type that all members of your household received and sent that day. (See Summary Page example below.)

Open both the Question Booklet (bound by staples) and the Answer Booklet for that day to the colored pages for the type of mail piece you have.

Read the questions from the Question sheet (in the Question Booklet) and find the correct answers (number codes), then write them on the Answer sheet in the Answer Booklet.
There are colored pages for each type of mail: First-Class Mail is purple, Presorted Standard Mail is blue, etc. Note: You use a different Answer Booklet for each day of the week but you use the same Question Booklet each day. You can record up to 12 mail pieces for each mail type. Remember, the postage on the mail piece determines which colored Question and Answer sheets to use.

1. For each question (identified by A, B, etc.), write in the answer using the correct number code on the Answer sheet in the Answer booklet for that day.

2. Starting with mail piece #1, Question A, write the answers under column #1. Using the Question Booklet, continue with Question B, going vertically down the page.

3. After you are finished answering questions for mail piece #1, continue to answer questions for mail piece #2 in column #2. Continue in this way for each mail piece within each type.

Mail Markings are important.

Image of Question K and L Image contains text Question K and L - class (First-Class Question sheet at the top of the image. Image is of question K and L.

Tell us which mail markings are on the mail piece by answering the “Mail Classification” question at the end of each Question sheet (e.g. Question K or L for First-Class Mail).
To accurately answer this question, you need
to record all the mail markings that are on each
mail piece - these markings are placed on the mail piece either by the US Postal Service or
by a mailing house.

Please send us
your mail pieces.

We only need the envelope your mail came in, not the contents unless it's something you don't need.
Please DO NOT CUT OUT the individual mail markings.

Remember to label each mail piece with the number and mail type you assigned it in the Answer Booklet so we are able to match it to your responses.

If the mail piece is a catalog, magazine, flyer, or newspaper, just send the page with the mailing label and the postage. We don't need the entire catalog or newspaper, etc.

Why do we need your mail pieces?

If we have your mail markings for each piece, we can double check that everything is correct. Each packet goes through an editing process that verifies that the mail pieces were recorded under the correct mail type (First-Class, Presorted Standard, etc.) and that all the questions were answered. The entire mail piece (e.g., the envelope) provides us with additional survey information, such as sender type.
All information collected is strictly confidential and is used for research purposes only.

6. Place completed Answer Booklets and mail pieces in the envelopes marked Monday through Sunday.

Your completed answer booklets and mail pieces should be placed in the corresponding
daily envelope. Please include the mail pieces with the mail type and mail piece number
you have assigned.

7. Place the daily envelopes in the postage-paid Priority Mail envelope.

The daily envelopes with your completed answer booklets and mail pieces should be sent
to NuStats in the postage-paid Priority Mail envelope.

First-Class Mail
Received and Sent
(Purple)

All First-Class Mail may not say “First-Class” on the envelope or postcard. It is important to look at the postage and mail markings on each mail piece to determine if it is First-Class or not. Use the following to help you determine if your mail piece should be recorded under this type:

Include letter-size envelopes marked “First-Class” or “Presorted First-Class.”

Include large envelopes marked “First-Class.” Check the mail markings carefully, some large envelopes may be marked Presorted Standard or Expedited.

Most First-Class Mail from businesses are marked “First-Class” or “Presorted First-Class,” especially when they have a metered strip, not a stamp.

If the mail piece just has a stamp without being marked “First-Class” or “Presorted First-Class,” (or Presorted Standard or Nonprofit, etc.) it is probably First-Class Mail.

Most letter-size envelopes will have postage of 42¢ or more (44¢ after May 11, 2009) either in stamps or on a metered strip (the postage may also be in the form of a “Forever Stamp”).
If it is "Presorted First-Class," it may have less postage but it will be marked as "Presorted First-Class."

Postcards usually have 27¢ postage for First-Class (28¢ after May 11, 2009).
Some postcards are larger in size than a typical picture postcard. However, if it is larger than the postcard dimensions on Page 2 of the Question Booklet, then it is considered a flyer.

The most common First-Class Mail pieces are letters, bills, postcards, greeting cards, checks and money orders, etc.

Include mail (that is not a package) sent with special services, such as Certified, Registered, or Insured.

Include magazines, catalogs, newsletters or other periodicals that are marked “First-Class.”

Examples of First-Class Mail postage and markings begin on the next page.

First-Class Mail Examples

First-Class Postage

Presorted First-Class, PRSRT, or FP

First-Class Mail Examples

AUTO AB, or AF, or AT, or AV

Example of AB, or AF or AT or AV First-Class Mail, images has metered stamp in right hand corner,beneath is the text 5895 AT (circle around the AT 0.261, next line Jane Doe, next line 123 Main Street, next line Anywhere,USA 99999-9999, under this is a barcode and the bottom has the text AB, or AF or AT or AV above address Example of Auto First-Class Mail, image has metered stamp in right hand corner, underneath that multiple asterisks the text AUTO**3-DIGIT 999, next line Jane Doe, next line 123 Main Street, next line Anywhere,USA 99999-9999, under this example, the text AUTO above or below the address

Single Piece, or SNGLP, or SP

Certified Registered

Examples of two registered mail labels. First label, on black backgroung, white text Registered Mail, white rectangle with black text R-808 805 339, illegible white text below this. Second image Black rectangle on top, white text UNITED STATES POSTAL SERVICE REGISTERED MAIL, below that a bar code, below that RR-000 005 144 US

Hint: Find closest match

First-Class Mail Examples

Return Receipt Requested & Restricted Delivery

Image of return receipt requested label. Some of text is legible. Sender Complete this section, complete this section on delivery. On the right is an arrow pointing to an area on the label that defines it as Restricted Delivery

Certificate of Mailing COD

Mostly illegible image of sample of one Certificate of Mailing form Readable text states Delivery Employee Remove copies 1 and 2 time of delivery. COD is also legible.

Insured

An image of two insured mail labels. One on left, black rectangle with white text at top U S Insured Mail. White rectangle below with black text v-808 805 339, below that white text illegible. Second image black rectangle at top UNITED States Postal Service INSURED MAIL, bar code below, with text VV 424 854 266 US

Hint: Find closest match

First-Class Mail Examples

Mail from outside the US

Image of example of mail from outside the US. Image of envelope with AIR MAIL at the top middle, beneath that, address JANE DOE, 123 MAIN STREET, ANYWHERE,USA 99999-9999

Federal Government Mail (Franked)

Image of Federal government mail envelope with part of the return address exposed,with the text United States and a magnified image of a signature Maynard Bules, U.S.S. at the bottom of the image, the text Official Government Signature with the word Franked in quotes.

Other Federal Government Mail

Hint: Find closest match

Presorted Standard Mail
(Blue)

Use the following to help you determine if your mail piece should be recorded under this type:

Include mail (that is not a package) that is marked “Presorted Standard” or “PRST STD” whether it is a letter, postcard, magazine, catalog, circular, or flyer, etc.

Most Catalogs are sent Presorted Standard. However, check to make sure it is marked “Presorted Standard” or “PRST STD.”
Catalogs that are in envelopes marked “Bound Printed Matter” or items marked “Media Mail,” or “Library Mail” should be recorded under “Packages or Product Samples Received (Not Expedited)” (Green pages).

Advertising often comes as a group of flyers, circulars, coupons or other pieces that are not in an envelope.* These types of advertisements can be delivered in two different ways:

Image of shopping coupon with 8 separate coupons. In addition, there is an image of two missing and exploited children.There is an arrow pointing to illegibly circled text. Image of postcard of with images of two missing and exploited children. Postage is in the upper right hand of the image but illegible. There is an address which states RESIDENT, 123 MAIN STREET,ANYWHERE,USA 99999-9999

1. Your address may be printed on a detached label card that is delivered with separate advertising pieces that are grouped or folded together.

If you get a detached label card, please
record it under "Presorted Standard Mail", and then record the group of advertising
pieces as ONE mail piece (regardless of how many flyers or circulars, etc.) under "Unaddressed Mail" on the Pink pages.

2. Your address may be printed directly on the group of advertising pieces.

Please record the whole group as ONE mail piece under "Presorted Standard Mail." Record code #7 for Question B and code #2 for Question C.

*Usually from more than one company or advertiser.

Examples of Presorted Standard postage & mail markings begin on the next page.

Presorted Standard Mail Examples

Presorted Standard, or PRST STD

Image of metered strip with text PRESORTED STANDARD on the left an eagle image with a circle containing Louisville, KY and on the other side of the eagle is a rectangle containing U.S. Postage 0.15 cents.Below is text stating in quotations Presorted Standard on Metered Strip Image of metered postage strip with text PRSRT STD on left hand side. An eagle is to the right with a circle containing the text Lousiville, KY under the left wing and a rectangle with the text U. S. POSTAGE 0.15 cents under the right wing. Below is text PRSRT STD on Metered Strip

Image with eagle with stars and stripe shield in on the breast and underneath is the text USA Presorted Std. Under the image is text Presorted Std on Stamp

Image of presorted permit with text PRSRT STD U.S. POSTAGE PAID NEW YORK< NY Permit No. 1. Below this is the text in quotations PRSRT STD unquote, on Permit Image of presorted standard with text at top stating PRESOTED STANDARD U.S. POSTAGE PAID NEW YORK, NY Permit No. 1. Below this is in quotes Presorted Standard unquote on permit.

Hint: Find closest match

Presorted Standard Mail Examples

Note: Many of the markings may appear with any of the permit types (i.e., AUTO may appear with a Presorted Standard or PRSRT STD permit or meter strip).

Also, AUTO, CAR-RT SORT, or Carrier Route Presort may appear in the permit area in the
top, right-hand corner of the mail piece.

AUTO

Image of auto presort envelope. Top right hand image of metered postage with text PRSRT STD U.S. Postage Paid ANYWHERE USA PERMIT #0. Below is a series of aserisks, AUTO two asterisks C-013. Next is the address JANE DOE, 123 MAIN STREET ANYWHERE,USA 99999-9999. Below is text in quotes AUTO unquotes above address.

Carrier Route Presort, or CAR-RT SORT

Image of carrier route presort envelope. Top right hand image of metered postage with text PRSRT STD U.S. Postage Paid ANYWHERE USA PERMIT #0. Below is a series of aserisks,CAR-RT SORT two asterisks C-004. Next is the address JANE DOE, 123 MAIN STREET ANYWHERE,USA 99999-9999.Below is text in quotes CAR-RT SORT unquotes Image of carrier route presort envelope. Top right hand image of metered postage with text Presorted Standard U.S. Postage Paid ANYWHERE USA PERMIT #0. Below is a series of aserisks, Carrier Route Presort two asterisks C-004. Next is the address JANE DOE, 123 MAIN STREET ANYWHERE,USA 99999-9999.Below is text in quotes Carrier Route Presort unquotes

Hint: Find closest match

Presorted Standard Mail Examples

Note: Many of the markings may appear with any of the permit types (i.e., ECR may appear with a Presorted Standard or PRSRT STD permit or meter strip).

ECR with LOT, WSS, or WSH

Image of presort envelope. Top right hand image of metered postage with text Presorted Standard U.S. Postage Paid ANYWHERE USA PERMIT #0. Below is a series of aserisks, ERCLOT two asterisks C-004. Next is the address JANE DOE, 123 MAIN STREET ANYWHERE,USA 99999-9999.Below is text in quotes Carrier Route Presort unquotes

Image of presort envelope. Top right hand image of metered postage with text PRSRT STD U.S. Postage Paid ANYWHERE USA PERMIT #0. Below is a series of aserisks, ECRWSS two asterisks C-013. Next is the address JANE DOE, 123 MAIN STREET ANYWHERE,USA 99999-9999.Below is text in quotes ECRWSS unquotes above address Image of presort envelope. Top right hand image of metered postage with text ECR PRSRT STD U.S. Postage Paid ANYWHERE USA PERMIT #0. Below is a series of aserisks, WSS two asterisks C-013. Next is the address JANE DOE, 123 MAIN STREET ANYWHERE,USA 99999-9999.Below is text in quotes ECR unquotes on Permit and quotes WSS unquotes above address.

Image of presort envelope. Top right hand image of metered postage with text PRSRT STD U.S. Postage Paid ANYWHERE USA PERMIT #0. Below is a series of aserisks, ECRWSH two asterisks C-013. Next is the address JANE DOE, 123 MAIN STREET ANYWHERE,USA 99999-9999.Below is text in quotes ECRWSH unquotes above address

Image of presort envelope. Top right hand image of metered postage with text ECR, PRSRT STD U.S. Postage Paid ANYWHERE USA PERMIT #0. Below is a series of aserisks, WSH two asterisks C-013. Next is the address JANE DOE, 123 MAIN STREET ANYWHERE,USA 99999-9999.Below is text in quotes ECR unquotes on Permit and quotes WSH unquotes above address

Hint: Find closest match

Presorted Standard Mail Examples

Note: Many of the markings may appear with any of the permit types (i.e., ES may appear with a
Presorted Standard or PRSRT STD permit or meter strip).

ES, EH, EA, EB, AB, AF, AT, AV, RA, RB, DB, DD, DS

Hint: Find closest match

Nonprofit
Organization Mail
(Gray)

Use the following to help you determine if your mail piece should be recorded under this type:

All Nonprofit Mail (that is not a package) must be marked “Nonprofit Organization,” “Nonprofit Org.,” or “Nonprofit.”

A few examples of Nonprofit Organizations are charities, schools, hospitals, churches, etc.

May include requests for donations of money, your time, or other items, or they may be asking you to purchase an item or service.

Do not include packages that are marked Nonprofit Organization. These should be recorded under “Packages or Product Samples (Not Expedited),” or “Expedited Letters & Packages.”

Examples of Nonprofit postage & mail markings begin on the next page.

Nonprofit Organization Mail Examples

Nonprofit Organization, Nonprofit Org., or Nonprofit

Image of Diner stamp which has a diner car the text USA, DINER and NONPROFIT ORG. Under the stamp is the text in quotes Nonprofit Org.unquote on Stamp Image of nonprofit permit. Rectangle at top containing text Nonprofit Organization U.S. Postage PAID Boston Massachusetts Permit No. 9. Below is text in quotes Nonprofit Organization unquotes on Permit. Image of metered strip at top with text vertically stating NONPROFIT ORG. A graphic of an eagle shows a circle under the left wing with a white circle which contains the text LOUISVILLE,KY. On the right is a rectangle which contains the text U.S. Postage 0.07 cents. Below is text in quotes Nonprofit Org. unquote on Metered Strip

Image of nonprofit permit. Rectangle with text NONPROFIT U.S. POSTAGE PAID WASHINGTON DC Permit No. 1.Below is the text quotes Nonprofit closed quotes on Permit.

Note: Many of the markings may appear with any of the permit types (i.e. AUTO may appear with a Nonprofit Organization, Nonprofit Org., or Nonprofit permit or meter strip.)

Also, AUTO may appear in the permit area in the top, right-hand corner of the mail piece.

AUTO

Image of envelope with rectangle on top right containing text NONPROFIT ORGANIZATION U.S. Postage Paid ANYWHERE USA PERMIT #0. Below is a series of asterisks then AUTO two asterisks C-013. Below this is the address JANE DOE 123 MAIN STREET ANYWHERE,USA 99999-9999. Below is in quotes AUTO closed quotes above address

Hint: Find closest match

Nonprofit Organization Mail

Examples

Note: Many of the markings may appear with any of the permit types (i.e., CAR-RT SORT may appear with a Nonprofit Organization, Nonprofit Org., or Nonprofit permit or meter strip).

Also, CAR-RT SORT or Carrier Route Presort may appear in the permit area in the top, right-hand corner of the mail piece.

Carrier Route Presort, or CAR-RT SORT

Image of carrier route nonprofit envelope. A recrangle is in the upper right hand corner containing text NONPROFIT ORGANIZATION U.S. Postage Paid ANYWHERE USA PERMIT #0. Below is a series of asterisks then AUTO two asterisksC-013. Below is the address JANE DOE 123 MAIN STREET ANYWHERE,USA 99999-9999. Below in quotes is AUTO closed quotes above address. Image of nonprofit CAR-RT SORT envelope. In top right hand corner is rectangle with text NONPROFIT ORGANIZATION U.S. Postage Paid ANYWHERE USA PERMIT #0. Below is a series of asterisks CAR-RT SORT two asterisks C-0004 and the address JANE DOE 123 MAIN STREET ANYWHERE, USA 99999-9999. Below in quotes is CAR-RT SORT unquote above address.

Note: Many of the markings may appear with any of the permit types (i.e., ES may appear with a Nonprofit Organization, Nonprofit Org., or Nonprofit permit or meter strip).

ES, EH, EA, EB, AB, AF, AT, AV, RA, RB, DB, DD, DS

Hint: Find closest match

Nonprofit Organization Mail

Examples

Note: Many of the markings may appear with any of the permit types (i.e., ECR may appear with a Nonprofit Organization, Nonprofit Org., or Nonprofit permit or meter strip).

ECR with LOT, WSS, or WSH

Image of envelope with rectangle in upper right hand corner containing text NONPROFIT U.S.Postage Paid ANYWHERE USA PERMIT #0. Below is a series of asterisks ECRWSS two asterisks C-013. Below is an address JANE DOE 123 MAIN STREET ANYWHERE,USA 99999-9999. Below is the text quotes ECRWSS closed quotes above address. Image of envelope with rectangle in upper right hand corner containing text NONPROFIT ORG.U.S.Postage Paid ANYWHERE USA PERMIT #0. Below is a series of asterisks ECRLOT two asterisksC-013. Below is an address JANE DOE 123 MAIN STREET ANYWHERE,USA 99999-9999. Below is the text quotes ECRLOT closed quotes above address.

Image of envelope with rectangle in upper right hand corner containing text NONPROFIT Organization U.S.Postage Paid ANYWHERE USA PERMIT #0. Below is a series of asterisks ECRWSH two asterisks C-013. Below is an address JANE DOE 123 MAIN STREET ANYWHERE,USA 99999-9999. Below is the text quotes ECRWSH closed quotes above address.

Image of envelope with rectangle in upper right hand corner containing text ECR NONPROFIT Org. U.S.Postage Paid ANYWHERE USA PERMIT #0. Below is a series of asterisks WSS two asterisks C-013. Below is an address JANE DOE 123 MAIN STREET ANYWHERE,USA 99999-9999. Below is the text quotes ECR closed quotes on Permit and quotes WSS closed quotes above address. Image of envelope with rectangle in upper right hand corner containing text ECR NONPROFIT U.S.Postage Paid ANYWHERE USA PERMIT #0. Below is a series of asterisks LOT two asterisks C-013. Below is an address JANE DOE 123 MAIN STREET ANYWHERE,USA 99999-9999. Below is the text quotes ECR closed quotes on Permit and quotes LOT closed quotes above address.

Image of envelope with rectangle in upper right hand corner containing text ECR NONPROFIT Organization U.S.Postage Paid ANYWHERE USA PERMIT #0. Below is a series of asterisks WSH two asterisks C-013. Below is an address JANE DOE 123 MAIN STREET ANYWHERE,USA 99999-9999. Below is the text quotes ECR closed quotes on Permit and quotes WSH closed quotes above address.

Hint: Find closest match

Packages or
Product Samples
(Not Expedited)
Received & Sent
(Green)

Use the following to help you determine if your mail piece should be recorded under this type:

Include all packages or boxes - large or small that were not sent Expedited (1 or 2 day service). Packages that were sent Expedited should be recorded under “Expedited Letters & Packages” (Gold pages).

Include all packages received or sent via the United States Postal Service (USPS) as well as packages delivered by any other organization, such as the United Parcel Service (UPS), Federal Express, DHL, etc. that were not sent Expedited (1 or 2 day service).

Be careful to distinguish between packages delivered by the United States Postal Service (USPS) and those delivered by the United Parcel Service (UPS). The United States Postal Service (USPS) markings include an Eagle while the United Parcel Service (UPS) markings have a shield.

Do not include Priority Mail packages. These should be recorded under “Expedited Letters & Packages” (Gold pages).

Include product samples that were delivered by any organization except those included in the newspaper.

Expedited
Letters & Packages
Received & Sent
(Gold)

Use the following to help you determine if your mail piece should be recorded under this type:

Include letters, packages and boxes that you sent USPS Express Mail or USPS Priority Mail. If sent by another Expedited Mail Carrier (see examples on the next page), you may see terms such as Overnight, 2-day, 3-day, Next Day Air, 2nd Day Air, etc.

Include letters, packages and boxes that were delivered via the United States Postal Service (USPS), United Parcel Service (UPS), Federal Express, DHL or any other
Expedited mail carrier.

Examples of Expedited Mail carriers are included on the next page.

Expedited Mail Examples

Express Mail Priority Mail

Image of Postal eagle's head facing the right. The image is black and white with the text Express Mail,UNITED STATES POSTAL SERVICE under the eagle.

UPS FedEx

Black and white image of UPS NEXT DAY AIR. The UPS logo with a small package with a string in a bow around it above shield image which contains the acronym UPS inside. Below is the text NEXT DAY AIR and registered trademark. Black and white image of Federal Express logo with the text FEDEX. A registered trademark follows.

DHL

Image of DHL logo in the color red. There are three narrow rectangles, the uppercase letters DHL and three more narrow rectangles

Hint: Find closest match

Magazines, Newspapers,
or Other Periodicals
(Yellow)

Use the following to help you determine if a Magazine, Newspaper, or other Periodical should be recorded under this type:

Only include magazines, newspapers, or other periodicals that are delivered by the United States Postal Service (USPS) and that are NOT marked First-Class, Presorted Standard, or Nonprofit Organization. If they are marked with any of these other postage types, record them under the section for that type of postage.

Examples include daily, weekly and monthly magazines, alumni or fraternal magazines and newspapers.

Do not include the following items under this section:

Newspapers delivered by your local news carrier. [Do not include these in the diary study.]

Magazines and newspapers you bought at the store or a newsstand. [Do not include these in the diary study.]

Catalogs, which are typically sent “Presorted Standard (PRSRT STD).” [Check the postage type; these will likely be recorded in the Presorted Standard section.]

Unaddressed Mail
(Pink)

Use the following to help you determine if your mail piece should be recorded under this type:

Only include materials delivered by the United States Postal Service (USPS).
Do not include advertising material that has been left at your door, material hung on your doorknob, or left on your car.

Include mail that doesn’t have an address label (not even “Occupant” or “Resident”).
Typically, this will only be weekly advertising flyers/circulars that are folded or grouped together and do not have an address label or postage on each piece. Simply record the whole group as ONE mail piece.

(Please refer to Page 10 in this booklet for additional information on recording unaddressed mail that comes along with a detached label card.)

Appendix C2: Diary Package – Photo Quick Start

Image of Photo QuickStart

Appendix C2: Diary Package – Question Booklet

Image of an Example page.

Image of Mail Piece Sizes and directions.

Question Sheet Purple 3

First-Class Mail Received

If Package: Record on Green or Gold pages in Answer Booklet

WRITE NUMBER CODES IN ANSWER BOOKLET INSTEAD OF CIRCLING YOUR ANSWERS HERE

A.	ENVELOPE/POSTCARD/CATALOG/FLYER: Was the mail piece…
	1. In a letter size envelope	2. Postcard	3. Catalog/Flyer	4. In an envelope larger than letter size (not catalog)

B.	ADDRESSEE: Mail piece was addressed to . . .
	1. Male head of household
	2. Female head of household
	3. Male & Female head of household (Mr. & Mrs.)
	4. Other adult (18 and over)
	5. Child (under 18)
	6. Whole family
	7. Other addressee: (Specify on Answer Booklet page 4)

C.	MAIL TYPE: Type of Mail (Write in only one number for each mail piece)
	Friend or Relative:	Business or Government:
	1. Holiday/Seasons greeting card	12. Advertising/Promotional/Sales materials only (No bills)
	2. Other greeting cards (birthday, sympathy, thank you)	13. Notice or confirmation of order
	3. Invitation	14. Credit card statement/bill
	4. Letter from friend or relative	15. Bill/Invoice/Premium notice
	5. Announcement (birth, marriage, etc)	16. Financial statement
	6. Other personal: (Specify on Answer Booklet page 4)	17. Payment or other check/Money order/Credit (No rebate)
	IF YOU ANSWERED 1 - 6: SKIP TO L	18. Rebate received in response to coupon submitted
	Social/Charitable/Political/Nonprofit:	19. Holiday/Greeting/Thank you card (from a business)
	7. Announcement/Meeting Notice/Invitation	20. Business invitation/Announcement (Not advertising or sales)
	8. Request for donation	21. CD/DVD/Blu-ray/Video game
	9. Confirmation or thank you for donation	22. Other business/government: (Specify on Answer Booklet pg. 4)
	10. Bill (For bills from a business/government record code 15)
	11. Other social, etc.: (Specify on Answer Booklet page 4)

D.	SENDER TYPE: What type of industry did the mail piece come from? (If not from friend/relative)
	Financial (including all types of credit cards):	Services:
	1. Credit Card (from any bank, store, or company)	16. Telephone/Long distance company
	2. Bank, Savings & Loan, Credit Union, Loan company, etc.	17. Electric/Gas/Water/Utility company
	3. Securities broker/Company (stockbroker)	18. Medical (doctor, dentist, hospital, not insurance company)
	4. Money market (not with broker or bank)	19. Other professional (lawyer, accountant, engineer, etc.)
	5. Insurance company	20. Leisure/entertainment service (travel agent, hotel, etc.)
	6. Real estate/Mortgage	21. Cable TV/Satellite related
	7. Other financial: (Specify on Answer Booklet page 4)	22. Computer related
	Merchants:	23. Other services, including CD/DVD/Blu-ray/Video game rental company: (Specify on Answer Booklet page 4)
	8. Supermarket/Grocery store
	9. Department/Discount store	Manufacturers:
	10. Mail order company	24. All manufacturers
	11. Other store (jewelry, shoes, clothes, hardware, etc.)	Government:
	12. Publisher (newspapers, books, magazines)	25. Federal (social security, veterans administration, IRS)
	13. Land promotion company	26. State and Local (not a utility company)
	14. Individual seller (on eBay, craig’s list, or other online sales site)	Social/Charitable/Political/Nonprofit:
	15. Other merchants: (Specify on Answer Booklet page 4)	27. All Social/Charitable/Political/Nonprofit organizations

E.	RETURN ENVELOPE: Was a return envelope or card included?
	1. Yes – pre-stamped or postage paid
	2. Yes – needs a stamp
	3. No return envelope or card included

More questions on back of page

4 First-Class Mail Received cont. Purple

F.	ADVERTISING: Was any advertising or promotional material enclosed?
	1. Yes
	2. No SKIP TO K

G.	READING: Was the advertising . . . (Write in one number only)
	1. Read by a member of the household
	2. Read by more than one member of the household
	3. Looked at but not read by any member of household
	4. Discarded without being read
	5. Set aside for reading later

H.	REACTION: Would this advertising be described as . . .
	1. Useful information we like to receive
	2. Interesting or enjoyable, but not useful
	3. Neither interesting, enjoyable, nor useful
	4. Objectionable or offensive

I.	RESPONSE: Is anyone in your household considering responding to the advertisement?
	1. Yes
	2. No SKIP TO K
	3. Maybe

J.	HOW RESPOND: How would the response most likely be made? (Write in one number only)
	1. Mail
	2. Phone
	3. In-person
	4. Fax
	5. Internet
	6. Other: (Specify on Answer Booklet page 4)

K.	CLASS-NOT PERSONAL: If this mail piece IS NOT from a friend or relative, tell us what markings are on the mail piece. (Record all)
	To classify mail: (see pages 5 – 9 of the Instruction Booklet for examples of First-Class Mail) Look at markings in top right-hand corner, above or below address & inside window
	1. Presorted First-Class, or PRSRT, or FP
	2. First-Class Postage
	3. Forever Stamp
	4. AUTO
	5. AB, or AF, or AT, or AV
	6. Single Piece, or SNGLP, or SP
	7. Certified
	8. Registered
	9. Return Receipt Requested
	10. Certificate of Mailing
	11. Restricted Delivery
	12. Insured
	13. Mail from outside the US
	14. Federal Government Mail with Official Signature (FRANKED)
	15. Other Federal Government Mail
	16. COD
	17. Can’t classify type: (Please mark & place in envelope along with other mail pieces for this day)
	IF YOU ANSWERED QUESTION K: GO TO YOUR NEXT MAILPIECE

ANSWER QUESTION L ONLY IF YOU SKIPPED FROM QUESTION C

L.	CLASS-PERSONAL: If this mail piece IS from a friend or relative, tell us what markings are on the mail piece. (Record all)
	To classify mail: (see pages 5 – 9 of the Instruction Booklet for examples of First-Class Mail) Look at markings in top right-hand corner, above or below address & inside window
	1. First-Class Postage
	2. Forever Stamp
	3. Certified
	4. Registered
	5. Return Receipt Requested
	6. Certificate of Mailing
	7. Restricted Delivery
	8. Insured
	9. Mail from outside the US
	10. Can’t classify type: (Please mark & place in envelope along with other mail pieces for this day)

Note: Please record packages under Expedited (Gold Pages) or Packages Not Expedited (Green Pages).

Question Sheet Purple 5

First-Class Mail Sent

If Package: Record on Green or Gold pages in Answer Booklet

WRITE NUMBER CODES IN ANSWER BOOKLET INSTEAD OF CIRCLING YOUR ANSWERS HERE

A.	ENVELOPE OR POSTCARD: Was the mail piece…
	1. In a letter size envelope
	2. Postcard
	3. In an envelope larger than letter size

B.	MAIL TYPE: Type of Mail (Write in only one number for each mail piece)
	Friend or Relative:
	1. Holiday/Seasons greeting card
	2. Other greeting cards (birthday, sympathy, thank you)
	3. Invitation
	4. Letter to friend or relative
	5. Announcement (birth, marriage, etc.)
	6. Other personal: (Specify on Answer Booklet page 6)
	IF YOU ANSWERED 1 - 6: SKIP TO H
	Business or Government:
	7. Order
	8. Inquiry
	9. Payment
	10. CD/DVD/Blu-ray/Video game return
	11. Other business/government: (Specify on Answer Booklet pg. 6)
	Social/Charitable/Political/Nonprofit:
	12. Donation
	13. Inquiry
	14. Letter
	15. Other social, etc.: (Specify on Answer Booklet page 6)

C.	ADDRESSEE TYPE: What type of industry did you send the mail piece to? (If not to friend/relative)
	Financial (including all types of credit cards):
	1. Credit Card (from any bank, store, or company)
	2. Bank, Savings & Loan, Credit Union, Loan company, etc.
	3. Securities broker/company (stockbroker)
	4. Money market (not with broker or bank)
	5. Insurance company
	6. Real estate/Mortgage
	7. Other financial: (Specify on Answer Booklet page 6)
	Merchants:
	8. Supermarket/Grocery store
	9. Department/Discount store
	10. Mail order company
	11. Other store (jewelry, shoes, clothes, hardware, etc.)
	12. Publisher (newspapers, books, magazines)
	13. Land promotion company
	14. Individual seller (on eBay, craig’s list, or other online sales site)
	15. Other merchants: (Specify on Answer Booklet page 6)
	Services:
	16. Telephone/Long distance company
	17. Electric/Gas/Water/Utility company
	18. Medical (doctor, dentist, hospital, not insurance company)
	19. Other professional (lawyer, accountant, engineer, etc.)
	20. Leisure/Entertainment service (travel agent, hotel, etc.)
	21. Cable TV/Satellite related
	22. Computer related
	23. Other services, including CD/DVD/Blu-ray/Video game rental company: (Specify on Answer Booklet page 6)
	Manufacturers:
	24. All manufacturers
	Government:
	25. Federal (social security, veterans administration, IRS)
	26. State and Local (not a utility company)
	Social/Charitable/Political/Nonprofit:
	27. All Social/Charitable/Political/Nonprofit organizations

D.	AD RESPONSE: Was the mail piece sent in response to advertising or solicitation for funds?
	1. Yes
	2. No SKIP TO F

E.	AD MATERIAL: Was the advertising/promotional/solicitation material . . .
	1. Received in mail (not in magazine)
	2. Seen in magazine
	3. Seen in newspaper
	4. Seen on television
	5. Heard on radio
	6. Received over telephone
	7. Seen on the Internet
	8. Other advertising: (Specify on Answer Booklet page 6)

F.	RETURN ENVELOPE: Did you use your own envelope or card?
	1. Yes
	2. No – a mailing envelope or card was provided

More questions on back of page

6 First-Class Mail Sent cont. Purple

G.	POSTAGE TYPE: What type of postage was on the envelope or card?
	1. Business Reply Mail (no postage necessary)
	2. Permit Reply Mail (no postage necessary)
	3. Regular postage stamp
	4. Forever Stamp
	5. Meter stamp
	6. Other: (Specify on Answer Booklet page 6)

H.	PO BOX: Was the mail piece sent to a PO Box?
	1. Yes
	2. No

I.	CLASS: Mail Classification (record all that apply)
	1. Regular First-Class
	2. Mail to outside the US
	3. Certified
	4. Registered
	5. Insured
	6. Return Receipt Requested
	7. Certificate of Mailing
	8. Restricted Delivery
	9. COD
	10. Other classification: (Specify on Answer Booklet page 6)

Question Sheet Blue 7

Presorted Standard Mail Received

WRITE NUMBER CODES IN ANSWER BOOKLET INSTEAD OF CIRCLING YOUR ANSWERS HERE

A.	ADDRESSEE: Mail piece was addressed to . . .
	1. Specific member(s) of the household
	2. “Occupant,” “resident,” “postal patron,” with or without street address
	3. Someone not living at this address

B.	MAIL TYPE: Was mail piece . . . (Write in only one number for each mail piece)
	1. In a letter size envelope
	2. In an envelope larger than letter size (not catalog)
	3. Catalog in envelope
	4. Catalog not in envelope
	5. Detached label card
	6. Postcard
	7. Addressed Flyers/Circulars/Folded piece (no envelope)
	8. Newspapers/Magazines/Newsletters
	9. Can’t classify type: (Please describe on Answer Booklet pg. 8)
	IF PACKAGE: RECORD ON ANSWER BOOKLET PG. 11

C.	MULTIPLE: Did the mail piece contain . . .
	1. Material from one organization only
	2. Material from several organizations SKIP TO F

D.	SENDER TYPE: What type of industry did the mail piece come from? (If not personal)
	Financial (including all types of credit cards):
	1. Credit Card (from any bank, store, or company)
	2. Bank, Savings & Loan, Credit Union, Loan company, etc.
	3. Securities broker/Company (stockbroker)
	4. Money market (not with broker or bank)
	5. Insurance company
	6. Real estate/Mortgage
	7. Other financial: (Specify on Answer Booklet page 8)
	Merchants:
	8. Supermarket/Grocery store
	9. Department/Discount store
	10. Mail order company
	11. Other store (jewelry, shoes, clothes, hardware, etc.)
	12. Publisher (newspapers, books, magazines)
	13. Land promotion company
	14. Individual seller (on eBay, craig’s list, or other online sales site)
	15. Other merchants: (Specify on Answer Booklet page 8)
	Services:
	16. Telephone/Long distance company
	17. Electric/Gas/Water/Utility company
	Services cont.:
	18. Medical (doctor, dentist, hospital, not insurance company)
	19. Other professional (lawyer, accountant, engineer, etc.)
	20. Leisure/entertainment service (travel agent, hotel, etc.)
	21. Cable TV/Satellite related
	22. Computer related
	23. Other services: (Specify on Answer Booklet page 8)
	Manufacturers:
	24. All manufacturers
	Government:
	25. Federal (social security, veterans administration, IRS)
	26. State and Local (not a utility company)
	Social/Charitable/Political/Nonprofit:
	27. Union or professional organization
	28. Church/Religious Organization
	29. Veterans (VFW)
	30. Educational
	31. Charities
	32. Political campaign
	33. Other social: (Specify on Answer Booklet page 8)

E.	FAMILIARITY: Was this mail piece from an organization someone in household . . .
	1. Does or has done business with
	2. Knows, but no one does business with
	3. Organization no one in household knows

F.	RETURN ENVELOPE: Was a return envelope or card included?
	1. Yes – pre-stamped or postage paid
	2. Yes – needs a stamp
	3. No return envelope or card included

G.	READING: Was the mail piece . . . (Write in one number only)
	1. Read by a member of the household
	2. Read by more than one member of the household
	3. Looked at but not read by any member of household
	4. Discarded without being read
	5. Set aside for reading later

More questions on back of page

8 Presorted Standard Mail Received cont. Purple

H.	REACTION: Would this mail piece be described as . . .
	1. Useful information we like to receive
	2. Interesting or enjoyable, but not useful
	3. Neither interesting, enjoyable, nor useful
	4. Objectionable or offensive

I.	COUPONS: Does this mail piece contain coupons?
	1. Yes
	2. No

J.	CONTENTS: What was the MAIN purpose of this mail piece? (Write in one number only)
	1. Advertisement for item(s) or service(s) to be purchased
	2. Request for donation (money, goods, time, etc.)
	3. Political materials
	4. Other: (Specify on Answer Booklet page 8) SKIP TO M

K.	RESPONSE: Is anyone in your household considering responding to the advertisement/solicitation?
	1. Yes
	2. No SKIP TO M
	3. Maybe

L.	HOW RESPOND: How would the response most likely be made? (Write in one number only)
	1. Mail
	2. Phone
	3. In-person
	4. Fax
	5. Internet
	6. Other: (Specify on Answer Booklet page 8)

M.	CLASS: Mail Classification (your mail pieces may show one or more markings - record all)
	To classify mail: Look at markings in top right-hand corner, above or below address & inside window
	1. Presorted Standard, or PRSRT STD
	2. AUTO
	3. Carrier Route Presort, or CAR–RT SORT
	4. ECR with LOT, or WSS, or WSH
	5. ES, or EH, or EA, or EB, or AB, or AF, or AT, or AV, or RA, or RB, or DB, or DD, or DS
	6. CUSTOMIZED MARKETMAIL, or CUST MKTMAIL, or CMM
	7. Not Flat-Machinable, or NFM
	8. Can’t classify type: (Please mark & place in envelope along with other mail pieces for this day)

Question Sheet Gray 9

Nonprofit Organization Mail Received

WRITE NUMBER CODES IN ANSWER BOOKLET INSTEAD OF CIRCLING YOUR ANSWERS HERE

A.	ADDRESSEE: Mail piece was addressed to . . .
	1. Specific member(s) of the household
	2. “Occupant,” “resident,” “postal patron,” with or without street address
	3. Someone not living at this address

B.	MAIL TYPE: Was mail piece . . . (Write in only one number for each mail piece)
	1. In a letter size envelope
	2. In an envelope larger than letter size (not catalog)
	3. Catalog in envelope
	4. Catalog not in envelope
	5. Detached label card
	6. Postcard
	7. Addressed Flyers/Circulars/Folded piece (no envelope)
	8. Newspapers/Magazines/Newsletters
	9. Can’t classify type: (Please describe on Answer Bklt. pg. 10)
	IF PACKAGE: RECORD ON ANSWER BOOKLET PG. 11

C.	MULTIPLE: Did the mail piece contain . . .
	1. Material from one organization only
	2. Material from several organizations SKIP TO F

D.	SENDER TYPE: What type of industry did the mail piece come from? (If not personal)
	Financial (including all types of credit cards):
	1. Credit Card (from any bank, store, or company)
	2. Bank, Savings & Loan, Credit Union, Loan company, etc.
	3. Securities broker/Company (stockbroker)
	4. Money market (not with broker or bank)
	5. Insurance company
	6. Real estate/Mortgage
	7. Other financial: (Specify on Answer Booklet page 10)
	Merchants:
	8. Supermarket/Grocery store
	9. Department/Discount store
	10. Mail order company
	11. Other store (jewelry, shoes, clothes, hardware, etc.)
	12. Publisher (newspapers, books, magazines)
	13. Land promotion company
	14. Individual seller (on eBay, craig’s list, or other online sales site)
	15. Other merchants: (Specify on Answer Booklet page 10)
	Services:
	16. Telephone/Long distance company
	17. Electric/Gas/Water/Utility company
	Services cont.:
	18. Medical (doctor, dentist, hospital, not insurance company)
	19. Other professional (lawyer, accountant, engineer, etc.)
	20. Leisure/entertainment service (travel agent, hotel, etc.)
	21. Cable TV/Satellite related
	22. Computer related
	23. Other services: (Specify on Answer Booklet page 10)
	Manufacturers:
	24. All manufacturers
	Government:
	25. Federal (social security, veterans administration, IRS)
	26. State and Local
	Social/Charitable/Political/Nonprofit:
	27. Union or professional organization
	28. Church/Religious Organization
	29. Veterans (VFW)
	30. Educational
	31. Charities
	32. Political campaign
	33. Other social: (Specify on Answer Booklet page 10)

E.	FAMILIARITY: Was this mail piece from an organization someone in household . . .
	1. Does or has done business with
	2. Knows, but no one does business with
	3. Organization no one in household knows

F.	RETURN ENVELOPE: Was a return envelope or card included?
	1. Yes – pre-stamped or postage paid
	2. Yes – needs a stamp
	3. No return envelope or card included

G.	READING: Was the mail piece . . . (Write in one number only)
	1. Read by a member of the household
	2. Read by more than one member of the household
	3. Looked at but not read by any member of household
	4. Discarded without being read
	5. Set aside for reading later

More questions on back of page

10 Nonprofit Organization Mail Received cont. Gray

H.	REACTION: Would this mail piece be described as . . .
	1. Useful information we like to receive
	2. Interesting or enjoyable, but not useful
	3. Neither interesting, enjoyable, nor useful
	4. Objectionable or offensive

I.	COUPONS: Does this mail piece contain coupons?
	1. Yes
	2. No

J.	CONTENTS: What was the MAIN purpose of this mail piece? (Write in one number only)
	1. Advertisement for item(s) or service(s) to be purchased
	2. Request for donation (money, goods, time, etc.)
	3. Political materials
	4. Other: (Specify on Answer Booklet page 10) SKIP TO M

K.	RESPONSE: Is anyone in your household considering responding to the advertisement/solicitation?
	1. Yes
	2. No SKIP TO M
	3. Maybe

L.	HOW RESPOND: How would the response most likely be made? (Write in one number only)
	1. Mail
	2. Phone
	3. In-person
	4. Fax
	5. Internet
	6. Other: (Specify on Answer Booklet page 10)

M.	CLASS: Mail Classification (your mail pieces may show one or more markings - record all)
	To classify mail: Look at markings in top right-hand corner, above or below address & inside window
	1. Nonprofit Organization, or Nonprofit Org., or Nonprofit
	2. AUTO
	3. Carrier Route Presort, or CAR–RT SORT
	4. ECR with LOT, or WSS, or WSH
	5. ES, or EH, or EA, or EB, or AB, or AF, or AT, or AV, or RA, or RB, or DB, or DD, or DS
	6. CUSTOMIZED MARKETMAIL, or CUST MKTMAIL, or CMM
	7. Not Flat-Machinable, or NFM
	8. Can’t classify type: (Please mark & place in envelope along with other mail pieces for this day)

Question Sheet Green 11

Packages or Product Samples Received
(Not Expedited)

Record Priority Mail Packages on Gold pages in Answer Booklet

WRITE NUMBER CODES IN ANSWER BOOKLET INSTEAD OF CIRCLING YOUR ANSWERS HERE

A.	FROM: Was the package from . . .
	1. Friend or relative SKIP TO C
	2. Business – ordered by household member
	3. Business – ordered by friend or relative SKIP TO C
	4. Business – for other reasons SKIP TO C
	5. Unsolicited sample SKIP TO C
	6. Individual seller (on eBay, craig’s list or other online sales site)
	7. Other: (Specify on Answer Booklet page 12)

B.	ITEM ORDER: I ordered this item because . . . (Write in all that apply)
	1. I saw it in a print catalog
	2. I saw it online
	3. I saw it in a local store
	4. I saw it on a direct mail piece (not a catalog)
	5. I saw it on television
	6. I heard about it on the radio
	7. Some other way: (Specify on Answer Booklet page 12)
	8. Don’t know

C.	ADDRESS: Was the address on the package . . .
	1. Correct
	2. Incorrect

D.	DELIVERY: Package was delivered/handled by . . .
	1. United States Postal Service (USPS)
	2. UPS (Ground, 3 Day Select)
	3. FedEx (Ground, Express Saver, Home Delivery)
	4. DHL (Ground, @Home)
	5. Other delivery type: (Specify on Answer Booklet page 12)
	IF YOU ANSWERED 2 - 5: SKIP TO F

E.	SPECIAL SVCS: If the package or product sample was delivered by USPS, did it have any of the following special services? (Write in all that apply)
	1. Return Receipt Requested
	2. Delivery Confirmation
	3. Signature Confirmation (First Class, Parcel Post)
	4. Insured (Not available for Periodicals)
	5. COD (Not available for Standard)
	6. Stamped “Special Handling” (First Class, Parcel Post)
	7. Certificate of Mailing (Not available for Periodicals)
	8. Restricted Delivery (First-Class, Parcel Post)
	9. No special services
	10. Other: (Specify on Answer Booklet page 12)

F.	SENDER TYPE: What type of industry did the package come from? (If not from friend/relative)
	Financial:
	1. Bank, Savings & Loan, Credit Union, Loan company, etc.
	2. Securities broker/Company
	3. Other financial: (Specify on Answer Booklet page 12)
	Merchants:
	4. Supermarket/Grocery store
	5. Department/Discount store
	6. Publisher (newspapers, books, magazines)
	7. Mail order company
	8. Individual seller (on eBay, craig’s list, or other online sales site)
	9. Other merchants: (Specify on Answer Booklet page 12)
	Services:
	10. Telephone/Long distance company
	11. Computer company/ISP
	12. Medical (doctor, dentist, hospital, pharmacist)
	13. Health insurance company
	14. Other services: (Specify on Answer Booklet page 12)
	Manufacturers:
	15. All manufacturers
	Government:
	16. All government
	Social/Charitable/Political/Nonprofit:
	17. Educational
	18. Other social: (Specify on Answer Booklet page 12)

More questions on back of page

12 Packages or Product Samples Received cont. Green

G.	CONTENTS: Did this package contain . . . (Write in all that apply)
	1. Clothing/Footwear/Shoes
	2. Travel products or information
	3. Computer hardware/software and accessories
	4. Electronic equipment
	5. Household/Kitchen/Lawn & Garden Products
	6. Book(s) (include telephone books)
	7. CD/DVD/Blu-ray/Video game
	8. Toys
	9. Food products
	10. Checkbooks
	11. Health/Medical/Dental/Vision Products
	12. Cosmetics/Beauty Products/Toiletries
	13. Photos/Film
	14. Other contents: (Specify on Answer Booklet page 12)

H.	CLASS: Package Classification (If delivered by the United States Postal Service only)
	1. First-Class (up to 13oz)
	2. Standard Rate
	3. Standard Rate Enhanced Carrier Route (ECR)
	4. Standard Not Flat-Machinable (NFM)
	5. Parcel Post
	6. Parcel Select
	7. Nonprofit
	8. Nonprofit ECR
	9. Nonprofit Not Flat-Machinable (NFM)
	10. Bound Printed Matter
	11. Media Mail
	12. Library Mail
	13. Package received from outside the U.S
	14. Can’t classify: (Please mark & place in envelope along with other mail pieces for this day)

Question Sheet Green 13

Packages Sent (Not Expedited)

Record Priority Mail Packages on Gold pages in Answer Booklet

WRITE NUMBER CODES IN ANSWER BOOKLET INSTEAD OF CIRCLING YOUR ANSWERS HERE

A.	ADDRESSEE: Was the package addressed to . . .
	1. Friend or relative
	2. Business
	3. Customer (on eBay, craig’s list or other online sales site)

B.	DELIVERY: Package was delivered/handled by . . .
	1. United States Postal Service (USPS)
	2. UPS (Ground, 3 Day Select)
	3. FedEx (Ground, Express Saver, Home Delivery)
	4. DHL (Ground, @Home)
	5. Other delivery type: (Specify on Answer Booklet page 12)
	IF YOU ANSWERED 2 - 5: SKIP TO D

C.	SPECIAL SVCS: If you sent the package by USPS, did it have any of the following special services? (Write in all that apply)
	1. Return Receipt Requested
	2. Delivery Confirmation
	3. Signature Confirmation (First Class, Parcel Post)
	4. Insured (Not available for Periodicals)
	5. COD (Not available for Standard)
	6. Stamped “Special Handling” (First Class, Parcel Post)
	7. Certificate of Mailing (Not available for Periodicals)
	8. Restricted Delivery (First-Class, Parcel Post)
	9. No special services
	10. Other: (Specify on Answer Booklet page 12)

D.	DISTANCE: How far away did you send your package?
	Inside the United States:
	1. Local
	Out of town:
	2. 50 miles or less
	3. 51 to 150 miles
	4. 151 to 300 miles
	5. 301 to 600 miles
	6. 601 to 1,000 miles
	7. 1,001 to 1,400 miles
	8. 1,401 to 1,800 miles
	9. More than 1,800 miles
	10. Out of the United States

E.	CONTENTS: Did this package contain . . . (Write in all that apply)
	1. Clothing/Footwear/Shoes
	2. Travel products or information
	3. Computer hardware/software and accessories
	4. Electronic equipment
	5. Household/Kitchen/Lawn & Garden Products
	6. Book(s) (include telephone books)
	7. CD/DVD/Blu-ray/Video game
	8. Toys
	9. Food products
	10. Checkbooks
	11. Health/Medical/Dental/Vision Products
	12. Cosmetics/Beauty Products/Toiletries
	13. Photos/Film
	14. Other contents: (Specify on Answer Booklet page 12)

F.	REASON: Why did you send this package . . .
	1. Gift or other item sent to friend or relative
	2. Returning merchandise ordered
	3. Returning unsolicited merchandise
	4. Sending item sold on eBay, craig’s list or other online sales site
	5. Other reason: (Specify on Answer Booklet page 12)

G.	CLASS: Package Classification - Only if delivered by the United States Postal Service (Write in all that apply)
	1. First-Class (up to 13oz)
	2. Bound Printed Matter
	3. Media Mail
	4. Parcel Post
	5. Mail sent outside the US
	6. Other: (Specify on Answer Booklet page 12)

Note: Please record Priority Mail packages under Expedited (Gold Pages).

Question Sheet Gold 14

Expedited Letters & Packages Received

WRITE NUMBER CODES IN ANSWER BOOKLET INSTEAD OF CIRCLING YOUR ANSWERS HERE

A.	FORM: Was the mail piece . . .
	1. In a letter size envelope
	2. In an envelope larger than letter size (not a catalog)
	3. Package

B.	ADDRESSEE: Mail piece was addressed to . . .
	1. Male head of household
	2. Female head of household
	3. Male & Female head of household (Mr. & Mrs.)
	4. Other adult (18 and over)
	5. Child (under 18)
	6. Whole family
	7. Other addressee: (Specify on Answer Booklet page 14)

C.	CONTENTS: Did this package contain . . . (Write in all that apply)
	1. Clothing/Footwear/Shoes
	2. Travel products or information
	3. Computer hardware/software and accessories
	4. Electronic equipment
	5. Household/Kitchen/Lawn & Garden Products
	6. Book(s) (include telephone books)
	7. CD/DVD/Blu-ray/Video game
	8. Toys
	9. Food products
	10. Checkbooks
	11. Health/Medical/Dental/Vision Products
	12. Cosmetics/Beauty Products/Toiletries
	13. Photos/Film
	14. Other contents: (Specify on Answer Booklet page 14)

D.	MAIL TYPE: Type of Mail (Write in only one number for each mail piece)
	Friend or Relative:
	1. Holiday/Seasons greeting card
	2. Other greeting cards (birthday, sympathy, thank you)
	3. Invitation
	4. Letter from friend or relative
	5. Announcement (birth, marriage, etc)
	6. Other personal: (Specify on Answer Booklet page 14)
	IF YOU ANSWERED 1 - 6: SKIP TO M
	Social/Charitable/Political/Nonprofit:
	7. Announcement/Meeting Notice/Invitation
	8. Request for donation
	9. Confirmation or thank you for donation
	10. Bill (For bills from a business/government record code 15)
	11. Other social, etc.: (Specify on Answer Booklet page 14)
	Business or Government:
	12. Advertising/Promotional/Sales materials only (No bills)
	13. Notice or confirmation of order
	14. Credit card statement/bill
	15. Bill/Invoice/Premium notice
	16. Financial statement
	17. Payment or other check/Money order/Credit (No rebate)
	18. Rebate received in response to coupon submitted
	19. Holiday/Greeting/Thank you card (from a business)
	20. Business invitation/Announcement (Not advertising or sales)
	21. CD/DVD/Blu-ray/Video game
	22. Other business/government: (Specify on Answer Booklet p. 14)

E.	SENDER TYPE: What type of industry did the letter or package come from? (If not from friend/relative)
	Financial:
	1. Bank, Savings & Loan, Credit Union, Loan company, etc.
	2. Securities broker/Company
	3. Other financial (Specify on Answer Booklet page 14)
	Merchants:
	4. Supermarket/Grocery store
	5. Department/Discount store
	6. Publisher (newspapers, books, magazines)
	7. Mail order company
	8. Individual seller (on eBay, craig’s list, or other online sales site)
	9. Other merchants: (Specify on Answer Booklet page 14)
	Services:
	10. Telephone/Long distance company
	11. Computer company/ISP
	12. Medical (doctor, dentist, hospital, pharmacist)
	13. Health insurance company
	14. Other services: (Specify on Answer Booklet page 14)
	Manufacturers:
	15. All manufacturers
	Government:
	16. All government
	Social/Charitable/Political/Nonprofit:
	17. Educational
	18. Other Social: (Specify on Answer Booklet page 14)

15 Expedited Letters & Packages Received cont. Green

F.	ITEM ORDER: I ordered this item because . . . (Write in all that apply)
	1. I saw it in a print catalog
	2. I saw it online
	3. I saw it in a local store
	4. I saw it on a direct mail piece (not a catalog)
	5. I saw it on television
	6. I heard about it on the radio
	7. Some other way: (Specify on Answer Booklet page 14)
	8. Don’t know

G.	RETURN ENVELOPE: Was a return envelope or card included?
	1. Yes – pre-stamped or postage paid
	2. Yes – needs a stamp
	3. No return envelope or card included

H.	ADVERTISING: Was any advertising or promotional material enclosed?
	1. Yes
	2. No SKIP TO M

I.	READING: Was the mail piece . . . (Write in one number only)
	1. Read by a member of the household
	2. Read by more than one member of the household
	3. Looked at but not read by any member of household
	4. Discarded without being read
	5. Set aside for reading later

J.	REACTION: Would this mail piece be described as . . .
	1. Useful information we like to receive
	2. Interesting or enjoyable, but not useful
	3. Neither interesting, enjoyable, nor useful
	4. Objectionable or offensive

K.	RESPONSE: Is anyone in your household considering responding to the advertisement?
	1. Yes
	2. No SKIP TO M
	3. Maybe

L.	HOW RESPOND: How would the response most likely be made? (Write in one number only)
	1. Mail
	2. Phone
	3. In-person
	4. Fax
	5. Internet
	6. Other: (Specify on Answer Booklet page 14)

M.	CLASS: Mail Classification
	1. Express Mail
	2. Priority Mail
	3. UPS Next Day Air
	4. UPS 2nd Day Air
	5. FedEx Overnight
	6. FedEx 2Day
	7. DHL Next Day
	8. DHL 2nd Day
	9. Other delivery type: (Specify on Answer Booklet page 14)
	10. Can’t classify type: (Please mark & place in envelope along with other mail pieces for this day)

Question Sheet Gold 16

Expedited Letters & Packages Sent

WRITE NUMBER CODES IN ANSWER BOOKLET INSTEAD OF CIRCLING YOUR ANSWERS HERE

A.	FORM: Was the mail piece . . .
	1. In a letter size envelope
	2. In an envelope larger than letter size (not catalog)
	3. Package

B.	CONTENTS: Did this package contain . . . (Write in all that apply)
	1. Clothing/Footwear/Shoes
	2. Travel products or information
	3. Computer hardware/software and accessories
	4. Electronic equipment
	5. Household/Kitchen/Lawn & Garden Products
	6. Book(s) (include telephone books)
	7. CD/DVD/Blu-ray/Video game
	8. Toys
	9. Food products
	10. Checkbooks
	11. Health/Medical/Dental/Vision Products
	12. Cosmetics/Beauty Products/Toiletries
	13. Photos/Film
	14. Other contents: (Specify on Answer Booklet page 16)

C.	MAIL TYPE: Type of Mail (Write in only one number for each mail piece)
	Friend or Relative:
	1. Holiday/Seasons greeting card
	2. Other greeting cards (birthday, sympathy, thank you)
	3. Invitation
	4. Letter to friend or relative
	5. Announcement (birth, marriage, etc)
	6. Other personal: (Specify on Answer Booklet page 16)
	IF YOU ANSWERED 1 - 6: SKIP TO G
	Business or Government:
	7. Order
	8. Inquiry
	9. Payment
	10. Other business/government: (Specify on Answer Booklet p. 16)
	Social/Charitable/Political/Nonprofit:
	11. Donation
	12. Inquiry
	13. Letter
	14. Other social: (Specify on Answer Booklet page 16)

D.	ADDRESSEE TYPE: What type of industry did you send the mail piece to? (If not to friend/relative)
	Financial:
	1. Bank, Savings & Loan, Credit Union, Loan company, etc.
	2. Securities broker/Company
	3. Other financial (Specify on Answer Booklet page 16)
	Merchants:
	4. Supermarket/Grocery store
	5. Department/Discount store
	6. Publisher (newspapers, books, magazines)
	7. Mail order company
	8. Individual seller (on eBay, craig’s list, or other online sales site)
	9. Other merchants: (Specify on Answer Booklet page 16)
	Services:
	10. Telephone/Long distance company
	11. Computer company/ISP
	12. Medical (doctor, dentist, hospital, pharmacist)
	13. Health insurance company
	14. Other services: (Specify on Answer Booklet page 16)
	Manufacturers:
	15. All manufacturers
	16. All government
	Social/Charitable/Political/Nonprofit:
	17. Educational
	18. Other social: (Specify on Answer Booklet page 16)

E.	AD RESPONSE: Was the mail piece sent in response to advertising or solicitation for funds?
	1. Yes
	2. No SKIP TO G

F.	AD MATERIAL: Was the advertising/promotional/solicitation material . . .
	1. Received in mail (not in magazine)
	2. Seen in magazine
	3. Seen in newspaper
	4. Seen on television
	5. Heard on radio
	6. Received over telephone
	7. Seen on the Internet
	8. Other advertising: (Specify on Answer Booklet page 16)

G.	CLASS: Mail Classification
	1. Express Mail
	2. Priority Mail
	3. UPS Next Day Air
	4. UPS 2nd Day Air
	5. FedEx Overnight
	6. FedEx 2Day
	7. DHL Next Day
	8. DHL 2nd Day
	9. Other delivery type: (Specify on Answer Booklet page 16)
	10. Can’t classify type: (Please mark & place in envelope along with other mail pieces for this day)

Question Sheet Yellow 17

Magazines, Newspapers, or
Other Periodicals Received

(Record only if delivered by the United States Postal Service)

WRITE NUMBER CODES IN ANSWER BOOKLET INSTEAD OF CIRCLING YOUR ANSWERS HERE

A.	TYPE: This periodical is . . .
	1. Daily newspaper
	2. Weekly newspaper
	3. Other newspaper
	4. Weekly magazine
	5. Monthly magazine
	6. Other magazine
	7. Newsletter
	8. Other periodical: (Specify on Answer Booklet page 18)

B.	SENDER TYPE: Was the periodical from . . .
	1. Union
	2. Religious organization
	3. Veterans’ organization
	4. Charitable organization
	5. Educational organization
	6. Professional organization – someone in household is member
	7. Any other organization
	8. Any other publisher

C.	SUBSCRIPTION: Type of subscription?
	1. Paid - ordered by household member
	2. Free - ordered by household member
	3. Free – not ordered by household member
	4. Free - came with membership
	5. Gift subscription from a friend or relative
	6. Other subscription: (Specify on Answer Booklet page 18)

D.	ARRIVAL TIME: The mail piece . . .
	1. Arrived earlier than expected
	2. Arrived on day expected
	3. Arrived later than expected
	4. Was not expected to arrive on any special day

E.	DELIVERY: This periodical . . .
	1. Could arrive later and not cause difficulty/inconvenience
	2. Comes on the proper day and shouldn’t come any later
	3. Doesn’t have a regular delivery day
	4. Arrives so late that it causes difficulty/inconvenience
	5. Delivery date is not important
	6. Other delivery need: (Specify on Answer Booklet page 18)

Question Sheet Pink 18

Unaddressed Material Received

WRITE NUMBER CODES IN ANSWER BOOKLET INSTEAD OF CIRCLING YOUR ANSWERS HERE

A.	CONTENTS: Did the mail piece contain . . .
	1. Coupons from a single organization
	2. Coupons from multiple organizations SKIP TO D
	3. Advertising from a single organization
	4. Advertising from multiple organizations SKIP TO D
	5. Both coupons and advertising from a single organization
	6. Both coupons and advertising from multiple organizations
	SKIP TO D
	7. Political materials
	8. Product Samples (with or without coupons)

B.	SENDER TYPE: What type of industry did the mail piece come from?
	Financial (including all types of credit cards):
	1. Credit Card (from any bank, store, or company)
	2. Bank, Savings & Loan, Credit Union, Loan company, etc.
	3. Securities broker/Company (stockbroker)
	4. Money market (not with broker or bank)
	5. Insurance company
	6. Real estate/Mortgage
	7. Other financial: (Specify on Answer Booklet page 20)
	Merchants:
	8. Supermarket/Grocery store
	9. Department/discount store
	10. Mail order company
	11. Other store (jewelry, shoes, hardware, etc.)
	12. Publisher (newspapers, books, magazines)
	13. Land promotion company
	14. Individual seller (on eBay, craig’s list, or other online sales site)
	15. Other merchants: (Specify on Answer Booklet page 20)
	Services:
	16. Telephone/Long distance company
	17. Electric/Gas/Water/Utility company
	Services cont.:
	18. Medical (doctor, dentist, hospital, not insurance company)
	19. Other professional (lawyer, accountant, engineer, etc.)
	20. Leisure/entertainment service (travel agent, hotel, etc.)
	21. Cable TV/Satellite related
	22. Computer related
	23. Other services: (Specify on Answer Booklet page 20)
	Manufacturers:
	24. All manufacturers
	Government:
	25. Federal (social security, veterans administration, IRS)
	26. State and Local (Not utility company)
	Social/Charitable/Political/Nonprofit:
	27. Union or professional organization
	28. Church/Religious Organization
	29. Veterans
	30. Educational
	31. Charities
	32. Political campaign
	33. Other social: (Specify on Answer Booklet page 20)

C.	FAMILIARITY: Was this mail piece from an organization someone in household . . .
	1. Does or has done business with
	2. Knows, but no one does business with
	3. Organization no one in household knows

D.	READING: Was the mail piece . . . (Write one number only on Answer Sheet)
	1. Read by a household member
	2. Read by more than one household member
	3. Looked at but not read by any household member
	4. Discarded without being read
	5. Set aside for reading later

E.	REACTION: Would this mail piece be described as . . .
	1. Useful information we like to receive
	2. Interesting or enjoyable, but not useful
	3. Neither interesting, enjoyable, nor useful
	4. Objectionable or offensive

Appendix C2: Diary Package –Answer Booklet

Image of Summary Page described in the long description page.

Image of answer sheet example

Image of First-Class Mail Received form. Top right corner text Purple. Title First-Claass Mail Received. Next line Specify other answers and/or provide comments here. 3 column headers Mail Piece #, Question Letter, Specify Other answers or Comments and 8 empty rows below 3 column headers. Left bottom page Monday middle bottom, 111485, bottom right Page 4

Image of chart for comments. Right hand top of page is text Purple. Next line with title First-Class Mail Sent. Next line, Specify other answers and/or provide comments here. Column headers Mail Piece #, Question Letter, Specify Other answers or Comments. 8 blanks rows. Bottom left text Monday, bottom middle, 225487, bottom right Page 6.

Empty chart with title Presorted Standard Mail Received. Top right text Blue. Column headers Mail Piece #, Question Letter, Specify Other answers or comments with 8 rows. Bottom left Monday, bottom middle 32119, bottom right Page 8

Chart with top right hand text Gray. Next line heading Nonprofit Organization Mail Received.Next Line Specify other answers an/or provide comments here. Chart with column headings Mail Piece#, Questin Letter, Specify other answers or Comments. 8 empty rows. Bottom left Monday,bottom middle 588468, bottom right Page 10

Image of empty chart. Top right corner text Green.Next Line title Packages or Product Samples (Not Expedited) Received Specify other answers and/or provide comments here. Column headers Mail Piece#, QuestionLetter, Specify Other answers or Comments. Empty rows. Next chart title Packages (Not Expedited) Sent Specify other answers and/or provide comments here

Image of expedited letters & packages received Form. Top right text GOLD.Directly below, Title Expedited Letters & Packages Received, nest line Specify other answers and/or provide comments here.Below is a form with 8 blank rows and column headers Mail Piece #, Question Letter, Specify other answers or comments. Bottom left text Monday, bottom center 128847, bottom right Page 14

Image with text top right corner Gold, next line title Expedited Letters & Packages Sent. Next line Specify other answers and/or provide comments here. Empth form with 8 rows and 3 columns with 3 column headers Mail Piece#1,Question Letter, Specify other answers or comments. Bottom left corner text Monday, bottom center 462113, bottom right Page 16.

Image with text Yellow in upper right hand corner.Next line center title Magazines, Newspapers or Other Periodicals Received.Next line Specify other answers and/or Provide comments here. Below is a form with 3 columns and eight rows with column headers Mail Piece #, Question Letter, Specify answers or comments. Bottom left corner text Monday, bottom center 588477 bottom right Page 18

Image with text upper right hand corner, PINK.Next line, title centered,Unaddressed Material Received.Next line Specify other answers and/or provide comments here. Below is a blank form with 3 columns and 8 rows.Three column headers Mail Piece#,Question Letter,Specify other answers or comments. Bottom left corner text Monday,bottom center 963215,bottom right Page 20.

Appendix C2: Diary Package – Diary Envelope

Appendix C2: Diary Package – Gift Selection Form

Appendix C2: Diary Package – “I’m Done…” Card