Appendix A: Comparative Tables 1987, 2009 & 2010
Concordance of Appendix Tables
This Concordance of Tables that follows provides detailed estimates concerning mail piece attributes, household mailing behavior and mean pieces per household per week for a variety of demographic characteristics.
The reporting of data in these tables was done using prior year definitions of key measures to maintain consistency.� For this reason, these data may differ from that reported in tables in the report text.� Where possible, we have provided information about the calculations (such as the �base�) or other supplemental notes so that readers can interpret the findings appropriately.
Comparisons between 1987 and 2009/2010 data should be done with caution.� The 2009/2010 data represent refinements in survey methodology from previous years, as well as modifications in the procedures for weighting and adjustment for mail flow underreports.� These data may also reflect changes in the definitions of mail classifications.
Concordance of Appendix Tables
PFY 1999 Tables |
Description |
GFY 2010 Tables |
3 - 1 |
Total Domestic Mail Originating in Households and Nonhouseholds |
A1-1 |
3 - 2 |
Mail Received by Households by Class |
A1-2 |
3 - 3 |
Total Mail Overview: Content of Mail Received by Households |
A1-3 |
4 - 10 |
First-Class Mail Contents of Mail Received by Households |
A2-1 |
4 - 2 |
First-Class Mail Received -- Content by Quarter (Pieces Per Household Per Week) |
A2-2 |
4 - 20 |
Use of First-Class Advertising-Only Mail -- by Industry |
A2-3 |
4 - 5 |
Percentage of First-Class Mail Containing Advertising by Household Income
|
A2-4 |
4 - 24 |
First-Class Mail Usage of Reply Envelopes -- by Industry (Percentage of Pieces) |
A2-5 |
4 - 23 |
First-Class Mail -- Enclosure of Reply Envelopes -- by Content (Percentage of Pieces) |
A2-6 |
4 - 25 |
First-Class Mail -- Industry Usage of Reply Envelopes |
A2-7 |
4 - 18 |
First-Class Mail -- Industry Mail to Households |
A2-8 |
4 - 19 |
First-Class Mail -- Bills and Statements |
A2-9 |
4 - 22 |
Use of First-Class Business Invitations/Announcements Mail -- by Industry |
A2-10 |
4 - 21 |
Use of First-Class Advertising-Enclosed Mail -- by Industry |
A2-11 |
4 - 9 |
First-Class Mail Received -- by Number of Financial Accounts and Insurance Policies |
A2-12 |
4 - 8 |
First-Class Mail Received -- by Number of Credit Cards |
A2-13 |
4 - 7 |
First-Class Mail Receipt -- Content by Age of Head of Household
|
A2-14 |
4 - 6 |
First-Class Mail Receipt -- Content by Education of Head of Household
|
A2-15 |
4 - 4 |
First-Class Receipt -- Content by Income (Pieces Per household Per Week) |
A2-16 |
4 - 27 |
First-Class Mail -- Percent of Nonpersonal Mail Received by Households
|
A2-17 |
4 - 26 |
Total Percentage of Industry's First-Class Mail Received |
A2-18 |
4 - 32 |
First-Class Mail -- Total Envelopes by Sector (Percentage of Pieces) |
A2-19 |
4 - 33 |
First-Class Mail -- Total Envelopes by Content (Percentage of Total Envelopes) |
A2-20 |
4 - 34 |
First-Class Mail -- Total Envelopes by Industry (Percentage of Total Envelopes) |
A2-21 |
4 - 35 |
First-Class Mail -- Nonpresort Envelopes by Sector (Percentage of Pieces) |
A2-22 |
4 - 38 |
First-Class Mail -- Total Cards by Sector (Percentage of Pieces) |
A2-23 |
4 - 39 |
First-Class Mail -- Total Cards by Industry (Percentage of Total Cards) |
A2-24 |
4 - 40 |
First-Class Mail -- Total Cards by Content (Percentage of Total Cards) |
A2-25 |
4 - 41 |
First-Class Mail -- Cards Received by Households -- |
A2-26 |
4 - 42 |
First-Class Mail -- Cards Received by Households -- |
A2-27 |
4 - 48 |
First-Class Mail Sent by Households to Nonhouseholds |
A2-28 |
4 - 01 |
First-Class Mail Originating in Households and Nonhouseholds |
A2-29 |
4 - 60 |
First-Class Mail Media by Which Mail Order Purchases Made in Past Month
|
A2-30 |
4 - 49 |
First-Class Mail -- Method of Payment (From Entry Interview) |
A2-31 |
4 - 51 |
First-Class Mail -- Use of Automatic Deductions (Percent of Households) |
A2-38 |
4 - 52 |
First-Class Mail -- Use of Automatic Deductions -- by Income
|
A2-39 |
4 - 53 |
First-Class Mail -- Use of Automatic Deductions -- by Age (Percentage of Households) |
A2-40 |
6 - 2 |
Standard Mail Content of Mailpiece |
A3-1 |
6 - 6 |
Standard Mail by Major Industry by Quarter (Mean Pieces Per Household Per Week) |
A3-2 |
6 - 4 |
Standard Mail Addressee (Percentage of Total Standard Mail) |
A3-3 |
6 - 5 |
Standard Mail Addressee by Industry (Percentage of Pieces) |
A3-4 |
6 - 7 |
Standard Mail by Shape |
A3-5 |
6 - 8 |
Standard Mail Industry by Shape (Percentage of Pieces Received by Households) |
A3-6a/b |
6 - 9 |
Standard Mail Shape by Industry (Percentage of Pieces) |
A3-7a/b |
6 - 11 |
Standard Mail Shape by Addressee (Percentage of Pieces) |
A3-8 |
6 - 13 |
Standard Mail Demographics -- Pieces Received Per Household Per Week |
A3-9 |
6 - 14 |
Receipt of First-Class and Total Standard Mail (Including NonProfit Mail) by Number of Mail Order Purchases Made in the Past Year (Pieces Per Household Per Week) |
A3-10 |
6 - 15 |
Standard Mail by Familiarity With Institution |
A3-11 |
6 - 16 |
Standard Mail by Industry and Familiarity (Percentage of Pieces) |
A3-12 |
6 - 17 |
Standard Mail -- Shape by Familiarity With Organization (Percentage of Pieces) |
A3-13 |
6 - 18 |
Standard Mail -- Mail Order Industry Shape by Familiarity With Organization (Percentage of Mail Pieces Received by Households) |
A3-14 |
6 - 20 |
Standard Mail Receipt by Number of Financial Accounts and Insurance Policies |
A3-15 |
6 - 19 |
Standard Mail Receipt by Number of Credit Card Accounts |
A3-16 |
6 - 22 |
Standard Mail Treatment of Mail Piece by Familiarity With Organization
|
A3-17 |
6 - 23 |
Standard Mail Usefulness of Mail Pieces by Familiarity With Organization
|
A3-18 |
6 - 24 |
Standard Mail Response to Advertising by Familiarity With Organization
|
A3-19 |
6 - 25 |
Standard Mail Treatment by Usefulness (Percentage of Pieces) |
A3-20 |
6 - 26 |
Standard Mail Usefulness by Treatment (Percentage of Pieces) |
A3-21 |
6 - 27 |
Standard Mail Treatment by Intended Response (Percentage of Pieces) |
A3-22 |
6 - 28 |
Standard Mail Intended Response by Treatment (Percentage of Pieces) |
A3-23 |
6 - 29 |
Standard Mail Usefulness by Intended Response (Percentage of Pieces) |
A3-24 |
6 - 30 |
Standard Mail Intended Response by Usefulness (Percentage of Pieces) |
A3-25 |
6 - 31 |
Standard Mail Pieces From Credit Card Industry Response to Mail Piece
|
A3-26 |
6 - 32 |
Standard Mail Pieces From Insurance Companies Response to Mail Piece
|
A3-27 |
6 - 33 |
Standard Mail Pieces From Department Stores Response to Mail Piece
|
A3-28 |
6 - 34 |
Standard Mail Pieces From Mail Order Companies Response to Mail Piece
|
A3-29 |
6 - 35 |
Standard Mail Pieces From Publishers Response to Mail Piece by Familiarity
|
A3-30 |
6 - 36 |
Standard Mail Treatment of Mail Piece by Shape |
A3-31 |
6 - 37 |
Standard Mail Usefulness of Mail Piece by Shape |
A3-32 |
6 - 38 |
Standard Mail Response to Advertising by Shape |
A3-33 |
6 - 39 |
Standard Mail Percentage of Pieces Read Immediately and Set Aside
|
A3-34 |
6 - 40 |
Standard Mail Percentage of Pieces Eliciting Intended Response
|
A3-35 |
6 - 41 |
Standard Mail Percentage of Pieces Found Useful |
A3-36 |
6 - 42 |
Standard Mail From Department Stores Reaction to Mail Piece
|
A3-37 |
6 - 43 |
Standard Mail From Department Stores Reaction to Mail Piece
|
A3-38 |
6 - 44 |
Standard Mail From Mail Order Companies Reaction to Mail Piece
|
A3-39 |
6 - 45 |
Standard Mail From Mail Order Companies Reaction to Mail Piece
|
A3-40 |
6 - 46 |
Standard Mail from Publishers Reaction to Mail Piece |
A3-41 |
6 - 47 |
Standard Mail from Publishers Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces) |
A3-42 |
6 - 48 |
Standard Mail from Credit Card Companies Reaction to Mail Piece
|
A3-43 |
6 - 49 |
Standard Mail from Credit Card Companies Reaction to Mail Pieces
|
A3-44 |
6 - 50 |
Standard Mail from Insurance Companies Reaction to Mail Pieces
|
A3-45 |
6 - 51 |
Standard Mail from Insurance Companies Reaction to Mail Pieces
|
A3-46 |
6 - 52 |
Standard Mail Reaction by Industry (Percentage of Mail Received by Households) |
A3-47a/b |
6 - 53 |
Standard Mail Reaction to Mail Piece by Income |
A3-48 |
6 - 54 |
Standard Mail Reaction to Mail Piece by Age of Head of Household |
A3-49 |
6 - 55 |
Standard Mail Reaction to Mail Piece by Education of Head of Household |
A3-50 |
6 - 56 |
Standard Mail Users of Reply Envelopes by Industry (Percentage of Pieces) |
A3-51 |
6 - 57 |
Standard Mail Industry Usage of Reply Mail |
A3-52a/b |
6 - 58 |
Standard Mail Intended Response Rates for Major Industries by Enclosure of Reply Envelopes/Cards (Percentage of Pieces to Which Recipients Intend to Respond) |
A3-53 |
6 - 59 |
Standard Mail Reaction to Mail Piece by Addressee (Percentage of Pieces) |
A3-54 |
6 - 60 |
Standard Mail Reaction to Pieces From Department Stores by Addressee
|
A3-55 |
6 - 61 |
Standard Mail Reaction to Pieces From Publishers by Addressee (Percentage of Pieces) |
A3-56 |
6 - 68 |
Number of Mail Order Purchases Within the Last Year by Income
|
A3-57 |
6 - 69 |
Number of Mail Order Purchases Within the Last Year |
A3-58 |
6 - 70 |
Number of Mail Order Purchases Within the Last Year |
A3-59 |
6 - 71 |
Number of Mail Order Purchases Within the Last Year |
A3-60 |
6 - 72 |
Standard Mail Order Pieces Received |
A3-61 |
6 - 73 |
Standard Mail Reaction to Pieces From Mail Order Industry |
A3-62 |
6 - 77 |
Unaddressed Mail Received (Percentage of Pieces) |
A3-64 |
6 - 78 |
Unaddressed Mail Received Reaction |
A3-65 |
6 - 79 |
Unaddressed Mail Received Response to Bundled Flyers by Industry
|
A3-66 |
6 - 80 |
Nonprofit Standard Mail Received by Households By Shape |
A3-67 |
6 - 82 |
Nonprofit Standard Mail by Industry by Shape (Percentage of Pieces) |
A3-68 |
6 - 84 |
Nonprofit Standard Mail Content by Industry |
A3-69 |
6 - 85 |
Nonprofit Standard Mail Pieces Received Per Household Per Week |
A3-70 |
6 - 86 |
Percent of Non-Profit Standard Mail Containing a Request for Donations
|
A3-71 |
6 - 87 |
Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Pieces) |
A3-72 |
6 - 88 |
Nonprofit Standard Mail Response to Advertising by Familiarity With Organization
|
A3-73 |
6 - 89 |
Nonprofit Standard Mail Treatment of Mail Piece by Shape |
A3-74 |
6 - 90 |
Nonprofit Standard Mail Usefulness of Mail Piece by Shape |
A3-75 |
6 - 91 |
Nonprofit Standard Mail Response to Advertising by Shape |
A3-76 |
6 - 92 |
Nonprofit Standard Mail Reaction by Industry |
A3-77 |
3 - 7 |
Total Pieces of Advertising Mail Received Per Week by Income |
A4-1 |
3 - 8 |
Total Pieces of Advertising Mail Received Per Week by Age of Household Head |
A4-2 |
3 - 9 |
Total Pieces of Advertising Mail Received Per Week by Education of Head of Household |
A4-3 |
3 - 15 |
Total Mail Overview: Treatment of Advertising Mail by Actual Weekly Standard Mail Receipt (Percentage of Households - From Entry Interview) |
A4-4 |
3 - 4 |
Total Mail Overview: Intended Response to Advertising Mail by Class
|
A4-5 |
3 - 5 |
Response Rates to Advertising: First-Class Advertising Only vs. Standard Mail Envelopes and Cards (Percentage of Pieces) |
A4-6 |
3 - 17 |
Entry Interview Treatment of Advertising Mail by Household Income
|
A4-7 |
3 - 10 |
Entry Interview Treatment of Advertising Mail (Percentage of Households) |
A4-8 |
3 - 19 |
Entry Interview Attitude Towards Mail Advertising by Age of Head of Household (Percentage of Households) |
A4-9 |
3 - 21 |
Entry Interview Treatment of Advertising Mail by Education of Head of Household (Percentage of Households) |
A4-10 |
5 - 1 |
Periodicals Received |
A5-1 |
5 - 2 |
Periodicals -- Type of Publication |
A5-2 |
5 - 9 |
Newspapers Received by Mail And Not by Mail --Number of Different Newspapers
|
A5-3 |
5 - 10 |
Periodical Mail -- Type of Subscription |
A5-4 |
5 - 11 |
Periodical Mail -- Source of Publications |
A5-5 |
5 - 12 |
Periodical Mail -- Type and Source of Mail Received by Households
|
A5-6 |
5 - 13 |
Periodicals -- Satisfaction With Delivery (Percentage of Pieces) |
A5-7 |
5 - 14 |
Periodicals -- Need For Delivery (Percentage Of Pieces) |
A5-8 |
5 - 16 |
Periodicals -- Satisfaction With Delivery by Postal Region
|
A5-9 |
5 - 17 |
Periodicals -- Households' Need for Delivery by Postal Region (Percentage of Pieces) |
A5-10 |
*3 - 22 |
Household Electronic Mail Capability by Household Income |
A7-1 |
3 - 23 |
Household Electronic Mail Capability by Education of Head of Household
|
A7-2 |
3 - 24 |
Household Electronic Mail Capability by Age of Head of Household
|
A7-3 |
*Tables for Packages and Expedited Received have been redacted.
Appendix A: Comparative Tables 1987, 2009 & 2010
Concordance of Appendix Tables
This Concordance of Tables that follows provides detailed estimates concerning mail piece attributes, household mailing behavior and mean pieces per household per week for a variety of demographic characteristics.
The reporting of data in these tables was done using prior year definitions of key measures to maintain consistency. For this reason, these data may differ from that reported in tables in the report text. Where possible, we have provided information about the calculations (such as the �base�) or other supplemental notes so that readers can interpret the findings appropriately.
Comparisons between 1987 and 2009/2010 data should be done with caution. The 2009/2010 data represent refinements in survey methodology from previous years, as well as modifications in the procedures for weighting and adjustment for mail flow underreports. These data may also reflect changes in the definitions of mail classifications.
*Tables for Packages and Expedited Received have been redacted.
Appendix A1: Total Mail Overview
Table A1-2 |
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Class |
Percent of Total Pieces Per Week |
Pieces Per Household Per Week |
|
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---|---|---|---|---|---|---|---|
|
|||||||
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
|
|
First-Class 1 |
42.1 |
38.0 |
36.8 |
8.64 |
8.29 |
7.78 |
|
Periodicals |
8.2 |
4.5 |
4.3 |
1.69 |
0.99 |
0.90 |
|
Standard Mail 2 |
47.6 |
53.8 |
55.1 |
9.77 |
11.73 |
11.66 |
|
Package Services 3 |
0.3 |
0.3 |
0.3 |
0.06 |
0.07 |
0.07 |
|
Government 4 |
1.8 |
3.4 |
3.5 |
0.36 |
0.73 |
0.75 |
|
Total |
100.0 |
100.0 |
100.0 |
20.52 |
21.81 |
21.16 |
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1 Includes Non-Governmental Priority mail and First-Class/Priority Packages |
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2 Includes Non-Governmental Presorted Standard, Nonprofit, Unsolicited Periodicals and Standard Packages |
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3 Includes Non-Governmental Parcel Post, Parcel Select, Bound Printed Matter, Special Standard Mail and Library Rate |
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4 Includes Government Mail from First-Class Letters, Standard Mail, USPS-Delivered Packages and Unaddressed Material |