Appendix A2: First-Class Mail
|
Table A2-1 |
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|
Content |
Percent of Total Mail Received by Households |
Pieces Per Household Per Week |
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|
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
|
Personal: |
|
|
|
|
|
|
|
|
Holiday card |
3.2 |
1.5 |
1.6 |
0.55 |
0.32 |
0.34 |
|
|
Other greeting cards |
1.7 |
1.1 |
1.0 |
0.29 |
0.23 |
0.21 |
|
|
Invitations |
0.7 |
0.4 |
0.3 |
0.12 |
0.09 |
0.07 |
|
|
Letter |
2.7 |
0.7 |
0.7 |
0.46 |
0.16 |
0.14 |
|
|
Announcements |
0.2 |
0.1 |
0.1 |
0.03 |
0.02 |
0.02 |
|
|
Package |
0.1 |
0.1 |
0.0 |
0.01 |
0.01 |
0.01 |
|
|
Other personal |
0.5 |
0.2 |
0.2 |
0.09 |
0.04 |
0.04 |
|
|
Total Personal |
9.1 |
4.0 |
3.9 |
1.55 |
0.87 |
0.82 |
|
|
Business or Nonfederal Government: |
|
|
|
|
|
|
|
|
Advertising Only |
5.2 |
5.0 |
4.8 |
0.89 |
1.09 |
1.02 |
|
|
Notice of order |
1.4 |
1.9 |
2.0 |
0.23 |
0.42 |
0.42 |
|
|
Bill/invoice/premium 1 |
14.7 |
13.4 |
12.5 |
2.52 |
2.92 |
2.64 |
|
|
Financial statement |
5.0 |
5.0 |
4.5 |
0.87 |
1.09 |
0.95 |
|
|
Payment |
1.9 |
1.0 |
0.9 |
0.32 |
0.23 |
0.20 |
|
|
Rebate |
0.1 |
0.1 |
0.1 |
0.01 |
0.03 |
0.03 |
|
|
Greeting card |
0.3 |
0.3 |
0.3 |
0.05 |
0.06 |
0.05 |
|
|
Invitation or announcement |
1.5 |
1.5 |
1.4 |
0.26 |
0.32 |
0.29 |
|
|
CD/DVD/Video game |
N/A |
0.7 |
0.7 |
N/A |
0.15 |
0.15 |
|
|
Receipts for direct deposit |
0.0 |
0.1 |
0.1 |
0.01 |
0.01 |
0.01 |
|
|
Sweepstakes |
0.1 |
0.0 |
0.0 |
0.01 |
0.00 |
0.01 |
|
|
Insurance policy 2 |
0.2 |
0.7 |
0.4 |
0.03 |
0.16 |
0.09 |
|
|
Tax forms |
0.0 |
0.5 |
0.4 |
0.01 |
0.10 |
0.09 |
|
|
Other business or government |
6.7 |
1.1 |
1.3 |
1.14 |
0.25 |
0.28 |
|
|
Packages |
0.1 |
0.1 |
0.1 |
0.02 |
0.03 |
0.02 |
|
|
Total Business or Government |
37.2 |
31.5 |
29.6 |
6.37 |
6.86 |
6.26 |
|
|
Social/Charitable/Political/Nonprofit: |
|
|
|
|
|
|
|
|
Announcement/meeting |
1.3 |
1.0 |
1.1 |
0.22 |
0.23 |
0.23 |
|
|
Request for donation |
0.4 |
0.5 |
0.5 |
0.07 |
0.10 |
0.11 |
|
|
Confirmation of donation |
0.2 |
0.2 |
0.2 |
0.03 |
0.05 |
0.04 |
|
|
Bill/invoice/premium |
0.3 |
0.1 |
0.1 |
0.04 |
0.03 |
0.03 |
|
|
Educational acceptances |
0.1 |
0.0 |
0.0 |
0.02 |
0.00 |
0.00 |
|
|
Other social/charitable/political/nonprofit |
1.2 |
0.5 |
0.4 |
0.20 |
0.11 |
0.09 |
|
|
Total Social/Charitable/Political/Nonprofit |
3.5 |
2.4 |
2.3 |
0.58 |
0.51 |
0.49 |
|
|
Don't know/No answer |
0.6 |
1.9 |
2.8 |
0.11 |
0.42 |
0.59 |
|
|
Total Mail Received by Households |
50.4 |
39.8 |
38.6 |
8.61 |
8.67 |
8.16 |
|
|
1 Includes credit card statement/bill. |
|
|
|
|
|
|
|
|
2 Estimates for 2009 and 2010 include Insurance Related Mail. |
|
|
|
|
|||
|
Note: Totals may not sum due to rounding. |
|
|
|
|
|
|
|
|
Table A2-2 |
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|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Quarter |
Total Personal |
Total Business or Nonfederal Government 1 |
|||||
|
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
|
Quarter One |
2.42 |
1.62 |
0.51 |
6.49 |
6.92 |
5.67 |
|
|
Quarter Two |
1.56 |
0.62 |
0.56 |
6.38 |
7.11 |
5.69 |
|
|
Quarter Three |
1.16 |
0.69 |
0.61 |
6.56 |
6.35 |
6.16 |
|
|
Quarter Four |
1.04 |
0.54 |
1.56 |
6.00 |
6.12 |
6.46 |
|
|
1 Includes credit card statement/bill. |
|
|
|
|
|||
|
Table A2-3 |
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|
Industry |
Percent of First-Class "Advertising Only" |
Percent of Total First Class Mail |
Pieces Per Household Per Week |
|||||||
|
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
|
Financial: |
|
|
|
|
|
|
|
|
|
|
|
Credit Card |
7.0 |
7.1 |
7.5 |
0.4 |
0.9 |
0.9 |
0.1 |
0.1 |
0.1 |
|
|
Bank |
7.0 |
5.7 |
5.9 |
0.4 |
0.7 |
0.7 |
0.1 |
0.1 |
0.1 |
|
|
Securities |
5.4 |
1.4 |
1.3 |
0.3 |
0.2 |
0.2 |
0.0 |
0.0 |
0.0 |
|
|
Money Market |
0.2 |
0.2 |
0.1 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Insurance |
7.8 |
7.7 |
6.9 |
0.4 |
1.0 |
0.8 |
0.1 |
0.1 |
0.1 |
|
|
Mortgage |
3.7 |
4.6 |
4.7 |
0.2 |
0.6 |
0.6 |
0.0 |
0.1 |
0.0 |
|
|
Other Financial |
1.1 |
0.5 |
0.6 |
0.1 |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
|
|
Total Financial |
32.2 |
27.4 |
27.0 |
1.7 |
3.4 |
3.3 |
0.3 |
0.3 |
0.3 |
|
|
Merchants: |
|
|
|
|
|
|
|
|
|
|
|
Supermarkets |
0.0 |
1.3 |
1.6 |
0.0 |
0.2 |
0.2 |
0.0 |
0.0 |
0.0 |
|
|
Department Store |
7.0 |
3.8 |
4.1 |
0.4 |
0.5 |
0.5 |
0.1 |
0.0 |
0.0 |
|
|
Mail Order |
8.5 |
3.3 |
4.5 |
0.4 |
0.4 |
0.6 |
0.1 |
0.0 |
0.0 |
|
|
Other Store |
9.3 |
11.6 |
12.2 |
0.5 |
1.4 |
1.5 |
0.1 |
0.1 |
0.1 |
|
|
Publisher |
10.8 |
3.3 |
2.9 |
0.6 |
0.4 |
0.4 |
0.1 |
0.0 |
0.0 |
|
|
Land Promotion |
3.8 |
0.3 |
0.4 |
0.2 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Online Auction |
N/A |
0.2 |
0.5 |
N/A |
0.0 |
0.1 |
N/A |
0.0 |
0.0 |
|
|
Restaurant |
0.2 |
0.6 |
0.7 |
0.0 |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
|
|
Consumer packaged goods/manufacturers |
1.0 |
4.4 |
4.1 |
0.1 |
0.5 |
0.5 |
0.0 |
0.0 |
0.0 |
|
|
Auto dealers |
2.2 |
3.4 |
3.8 |
0.1 |
0.4 |
0.5 |
0.0 |
0.0 |
0.0 |
|
|
Service stations |
0.1 |
2.7 |
2.6 |
0.0 |
0.3 |
0.3 |
0.0 |
0.0 |
0.0 |
|
|
Other Merchants |
3.2 |
3.1 |
2.3 |
0.2 |
0.4 |
0.3 |
0.0 |
0.0 |
0.0 |
|
|
Total Merchants |
46.1 |
38.0 |
39.7 |
2.4 |
4.8 |
4.9 |
0.4 |
0.4 |
0.4 |
|
|
Services: |
|
|
|
|
|
|
|
|
|
|
|
Telephone |
1.9 |
3.1 |
2.3 |
0.1 |
0.4 |
0.3 |
0.0 |
0.0 |
0.0 |
|
|
Other utility |
0.7 |
1.1 |
1.6 |
0.0 |
0.1 |
0.2 |
0.0 |
0.0 |
0.0 |
|
|
Medical |
1.7 |
6.1 |
5.9 |
0.1 |
0.8 |
0.7 |
0.0 |
0.1 |
0.1 |
|
|
Other professional |
1.7 |
1.9 |
2.1 |
0.1 |
0.2 |
0.3 |
0.0 |
0.0 |
0.0 |
|
|
Leisure service |
7.7 |
9.0 |
7.7 |
0.4 |
1.1 |
1.0 |
0.1 |
0.1 |
0.1 |
|
|
Cable TV |
0.8 |
1.7 |
2.9 |
0.0 |
0.2 |
0.4 |
0.0 |
0.0 |
0.0 |
|
|
Computer |
0.6 |
0.5 |
0.5 |
0.0 |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
|
|
Craftsman |
0.1 |
1.9 |
1.8 |
0.0 |
0.2 |
0.2 |
0.0 |
0.0 |
0.0 |
|
|
Netflix and Blockbuster |
N/A |
0.1 |
0.0 |
N/A |
0.0 |
0.0 |
N/A |
0.0 |
0.0 |
|
|
Other Services |
2.9 |
5.4 |
4.6 |
0.1 |
0.7 |
0.6 |
0.0 |
0.1 |
0.0 |
|
|
Total Services |
17.5 |
30.7 |
29.4 |
0.9 |
3.8 |
3.6 |
0.2 |
0.3 |
0.3 |
|
|
Federal government |
N/A |
1.7 |
2.2 |
N/A |
0.2 |
0.3 |
N/A |
0.0 |
0.0 |
|
|
Nonfederal government |
1.0 |
0.0 |
0.0 |
0.0 |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
|
|
Social/Charitable/Political/Nonprofit |
0.0 |
0.7 |
0.4 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Don't Know/No Answer |
3.2 |
0.4 |
0.8 |
0.2 |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
|
|
Total Advertising-Only Mail Received by Households |
100.0 |
98.8 |
99.5 |
5.2 |
12.4 |
12.3 |
0.9 |
1.1 |
1.0 |
|
|
Note: Totals may not sum due to rounding. |
|
|
|
|
|
|
|
|
|
|
|
Table A2-4 |
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|
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|
|
Income |
First-Class Mail |
|||
|
1987 |
2009 |
2010 |
||
|
< $7K |
18.6 |
20.1 |
17.6 |
|
|
$7K - $9.9K |
21.1 |
20.9 |
19.2 |
|
|
$10K - $14.9K |
25.5 |
24.2 |
23.3 |
|
|
$15K - $19.9K |
23.4 |
23.9 |
27.3 |
|
|
$20K - $24.9K |
24.3 |
23.3 |
22.8 |
|
|
$25K - $29.9K |
25.5 |
24.5 |
25.5 |
|
|
$30K - $34.9K |
27.0 |
24.5 |
25.5 |
|
|
$35K - $49.9K |
29.5 |
29.0 |
25.0 |
|
|
$50K - $64.9K |
29.4 |
26.1 |
25.8 |
|
|
$65K - $79.9K |
29.9 |
28.5 |
26.2 |
|
|
$80K - $99.9K |
33.3 |
27.0 |
27.4 |
|
|
$100K+ |
31.6 |
28.9 |
26.4 |
|
|
|
|
|
|
|
|
1 Includes advertising only, advertising enclosed, and business invitations/announcements. |
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|
Table A2-5 |
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|
|
|
|
|
|
Industry |
BRM |
CRM |
Total Reply Mail |
|||||||
|
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
|
Financial: |
|
|
|
|
|
|
|
|
|
|
|
Credit Card |
12.2 |
9.4 |
9.1 |
14.0 |
26.0 |
24.2 |
13.7 |
22.8 |
21.0 |
|
|
Bank |
10.5 |
6.4 |
6.8 |
5.5 |
6.6 |
6.7 |
6.8 |
6.5 |
6.7 |
|
|
Securities |
9.5 |
3.8 |
4.1 |
1.4 |
0.9 |
1.4 |
3.1 |
1.5 |
2.0 |
|
|
Money Market |
1.1 |
0.5 |
0.3 |
0.2 |
0.2 |
0.2 |
0.4 |
0.2 |
0.2 |
|
|
Insurance |
13.0 |
8.5 |
8.7 |
9.5 |
8.7 |
8.4 |
10.3 |
8.6 |
8.4 |
|
|
Mortgage |
1.6 |
1.4 |
1.0 |
0.4 |
2.1 |
2.0 |
0.6 |
2.0 |
1.8 |
|
|
Other Financial |
1.4 |
0.6 |
0.8 |
0.4 |
0.2 |
0.7 |
0.6 |
0.3 |
0.7 |
|
|
Total Financial |
49.3 |
30.6 |
30.8 |
31.4 |
44.7 |
43.5 |
35.0 |
42.0 |
40.8 |
|
|
Merchants: |
|
|
|
|
|
|
|
|
|
|
|
Supermarkets |
0.0 |
0.0 |
0.2 |
0.0 |
0.1 |
0.0 |
0.0 |
0.1 |
0.1 |
|
|
Department Store |
3.7 |
0.7 |
0.4 |
9.4 |
1.1 |
0.9 |
8.1 |
1.0 |
0.8 |
|
|
Mail Order |
4.6 |
1.2 |
1.7 |
2.3 |
1.1 |
1.3 |
2.6 |
1.1 |
1.4 |
|
|
Other Store |
1.2 |
0.4 |
0.4 |
1.8 |
0.7 |
0.6 |
1.6 |
0.7 |
0.6 |
|
|
Publisher |
8.2 |
4.4 |
2.3 |
6.8 |
2.4 |
2.2 |
7.0 |
2.8 |
2.2 |
|
|
Land Promotion |
0.5 |
0.0 |
0.0 |
0.1 |
0.0 |
0.1 |
0.2 |
0.0 |
0.0 |
|
|
Online auction |
N/A |
0.0 |
0.1 |
N/A |
0.1 |
0.1 |
N/A |
0.1 |
0.1 |
|
|
Restaurant |
0.1 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Consumer packaged goods/manufacturers |
0.7 |
1.4 |
0.7 |
0.1 |
0.2 |
0.2 |
0.2 |
0.5 |
0.3 |
|
|
Auto dealers |
0.3 |
0.1 |
0.1 |
0.0 |
0.1 |
0.0 |
0.1 |
0.1 |
0.1 |
|
|
Service stations |
0.0 |
0.1 |
0.1 |
0.0 |
0.0 |
0.1 |
0.0 |
0.1 |
0.1 |
|
|
Other Merchants |
0.8 |
0.7 |
0.4 |
0.7 |
0.6 |
0.4 |
0.7 |
0.6 |
0.4 |
|
|
Total Merchants |
21.1 |
9.0 |
6.4 |
21.2 |
6.4 |
5.9 |
21.2 |
6.9 |
6.0 |
|
|
Services: |
|
|
|
|
|
|
|
|
|
|
|
Telephone |
3.6 |
2.9 |
2.1 |
11.8 |
10.6 |
9.1 |
10.3 |
9.1 |
7.6 |
|
|
Other utility |
3.1 |
3.6 |
3.9 |
14.4 |
13.2 |
13.6 |
12.1 |
11.4 |
11.6 |
|
|
Medical |
3.8 |
5.8 |
5.9 |
8.6 |
9.8 |
11.3 |
7.6 |
9.1 |
10.1 |
|
|
Other professional |
1.0 |
0.6 |
1.5 |
0.4 |
0.6 |
0.6 |
0.6 |
0.6 |
0.8 |
|
|
Leisure service |
1.6 |
1.2 |
0.6 |
0.7 |
0.4 |
0.4 |
0.9 |
0.5 |
0.4 |
|
|
Cable TV |
0.5 |
0.9 |
1.4 |
3.5 |
4.9 |
4.8 |
2.9 |
4.1 |
4.1 |
|
|
Computer |
0.1 |
0.1 |
0.1 |
0.0 |
0.3 |
0.2 |
0.0 |
0.2 |
0.2 |
|
|
Craftsman |
0.1 |
0.3 |
0.2 |
0.1 |
0.1 |
0.1 |
0.1 |
0.1 |
0.1 |
|
|
Netflix and Blockbuster |
N/A |
24.9 |
23.6 |
N/A |
0.0 |
0.0 |
N/A |
4.9 |
5.0 |
|
|
Other services |
1.8 |
2.9 |
3.6 |
1.0 |
1.4 |
1.2 |
1.2 |
1.7 |
1.7 |
|
|
Total Services |
15.6 |
43.2 |
43.1 |
40.5 |
41.2 |
41.2 |
35.5 |
41.6 |
41.6 |
|
|
Federal government |
N/A |
3.0 |
5.7 |
N/A |
1.0 |
0.9 |
N/A |
1.4 |
1.9 |
|
|
Nonfederal government |
10.0 |
3.9 |
3.5 |
2.1 |
2.3 |
3.5 |
2.2 |
2.6 |
3.5 |
|
|
Social/Charitable/Political/Nonprofit |
2.6 |
10.1 |
10.1 |
3.6 |
4.1 |
4.5 |
5.0 |
5.3 |
5.7 |
|
|
Don't know/No answer |
1.4 |
0.3 |
0.4 |
1.2 |
0.1 |
0.4 |
1.2 |
0.2 |
0.4 |
|
|
Total Nonhousehold Mail Received |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
|
by Households |
||||||||||
|
Pieces per household per week |
0.5 |
0.5 |
0.6 |
2.1 |
2.3 |
2.1 |
2.7 |
2.8 |
2.7 |
|
|
Note: Totals may not sum to 100 due to rounding. |
|
|
|
|
|
|
|
|
|
|
|
Table A2-6 |
||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
Industry |
BRM |
CRM |
Total Reply Mail |
|||||||
|
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
|
Business or Nonfederal Government: |
|
|
|
|
|
|
|
|
|
|
|
Advertising Only |
33.7 |
15.0 |
14.6 |
5.2 |
2.5 |
2.7 |
11.0 |
4.9 |
5.2 |
|
|
Notice of Order |
3.0 |
2.4 |
2.8 |
1.6 |
0.9 |
1.2 |
2.0 |
1.1 |
1.5 |
|
|
Bill/invoice/premium 1 |
19.0 |
25.5 |
24.1 |
75.3 |
86.0 |
83.9 |
63.2 |
74.5 |
71.5 |
|
|
Financial Statement |
6.4 |
5.8 |
5.9 |
3.2 |
3.0 |
3.5 |
4.0 |
3.5 |
4.0 |
|
|
Payment |
1.54 |
0.3 |
0.2 |
0.4 |
0.3 |
0.2 |
0.8 |
0.3 |
0.2 |
|
|
Rebate |
0.1 |
0.0 |
0.1 |
0.0 |
0.1 |
0.0 |
0.0 |
0.1 |
0.1 |
|
|
Greeting Card |
0.6 |
0.8 |
0.3 |
0.1 |
0.1 |
0.1 |
0.2 |
0.2 |
0.1 |
|
|
Invitation |
4.7 |
3.0 |
3.1 |
0.6 |
0.7 |
0.7 |
1.5 |
1.1 |
1.2 |
|
|
CD/DVD/Video Game |
N/A |
27.3 |
26.1 |
N/A |
0.0 |
0.1 |
N/A |
5.2 |
5.4 |
|
|
Other business or nonfederal government |
20.9 |
6.6 |
9.5 |
10.0 |
1.9 |
2.4 |
12.2 |
2.8 |
3.8 |
|
|
Total Business or Nonfederal Government |
89.9 |
86.6 |
86.6 |
96.4 |
95.5 |
94.7 |
95.1 |
93.8 |
93.0 |
|
|
Social/Charitable/Political/Nonprofit |
|
|
|
|
|
|
|
|
|
|
|
Announcement/meeting |
1.8 |
2.7 |
2.6 |
0.5 |
0.7 |
0.7 |
0.9 |
1.1 |
1.1 |
|
|
Request for donation |
4.4 |
4.9 |
6.0 |
1.2 |
2.1 |
2.5 |
1.8 |
2.6 |
3.2 |
|
|
Confirmation of donation |
0.5 |
1.0 |
0.5 |
0.2 |
0.4 |
0.4 |
0.3 |
0.5 |
0.4 |
|
|
Bill/invoice/premium |
0.4 |
0.1 |
0.2 |
0.9 |
0.5 |
0.5 |
0.8 |
0.5 |
0.4 |
|
|
Other social/charitable/political/nonprofit |
3.2 |
1.4 |
0.6 |
0.8 |
0.4 |
0.4 |
1.3 |
0.5 |
0.4 |
|
|
Total Social/Charitable/Political/Nonprofit |
10.2 |
10.0 |
9.9 |
3.6 |
4.1 |
4.5 |
4.9 |
5.2 |
5.6 |
|
|
Total Received by Households |
100.0 |
96.6 |
96.5 |
100.0 |
99.6 |
99.2 |
100.0 |
99.0 |
98.7 |
|
|
Pieces Per Household Per Week |
0.5 |
0.5 |
0.5 |
2.1 |
2.3 |
2.1 |
2.7 |
2.8 |
2.7 |
|
|
1 Includes credit card statement/bill. |
|
|
|
|
|
|
|
|
|
|
|
Note: Totals may not sum due to rounding. |
|
|
|
|
|
|
|
|
|
|
|
Table A2-7 |
|||||||||||||
|
Industry |
Business Reply |
Courtesy Reply |
No Reply Mail |
Don't Know/ |
|||||||||
|
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
|
Financial: |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Credit Card |
13.0 |
5.5 |
6.0 |
59.2 |
63.0 |
60.2 |
20.9 |
26.9 |
28.6 |
7.0 |
4.7 |
5.2 |
|
|
Bank |
5.3 |
3.3 |
4.0 |
11.1 |
14.0 |
14.8 |
75.3 |
77.7 |
74.4 |
8.3 |
5.0 |
6.8 |
|
|
Securities |
18.2 |
6.0 |
7.5 |
10.4 |
6.0 |
9.4 |
64.8 |
83.2 |
78.6 |
6.7 |
4.8 |
4.5 |
|
|
Money Market |
24.2 |
6.2 |
5.7 |
15.2 |
10.6 |
11.3 |
54.4 |
78.8 |
78.5 |
6.2 |
4.3 |
4.5 |
|
|
Insurance |
10.2 |
5.3 |
5.9 |
29.6 |
22.4 |
21.6 |
50.6 |
65.6 |
63.7 |
9.5 |
6.8 |
8.8 |
|
|
Mortgage |
8.9 |
4.8 |
3.7 |
9.0 |
30.5 |
29.0 |
72.6 |
62.5 |
64.2 |
9.6 |
2.2 |
3.1 |
|
|
Total Financial |
9.7 |
4.8 |
5.4 |
24.4 |
29.1 |
28.9 |
57.6 |
60.9 |
59.3 |
8.2 |
5.2 |
6.4 |
|
|
Merchants: |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Supermarkets |
N/A |
1.0 |
4.7 |
N/A |
6.4 |
3.5 |
N/A |
89.9 |
88.7 |
N/A |
2.7 |
3.1 |
|
|
Department Store |
5.4 |
4.7 |
2.9 |
54.4 |
30.3 |
23.6 |
33.4 |
59.5 |
66.3 |
6.9 |
5.5 |
7.2 |
|
|
Mail Order |
15.1 |
8.1 |
11.0 |
30.4 |
31.5 |
31.8 |
46.8 |
53.2 |
53.5 |
7.7 |
7.2 |
3.7 |
|
|
Other Store |
3.0 |
1.1 |
1.3 |
18.4 |
9.2 |
7.5 |
73.1 |
87.2 |
87.2 |
5.5 |
2.5 |
4.0 |
|
|
Publisher |
15.1 |
19.7 |
13.3 |
44.4 |
45.0 |
47.0 |
32.2 |
29.4 |
32.7 |
8.2 |
5.9 |
7.0 |
|
|
Land Promotion |
6.2 |
0.0 |
0.0 |
5.7 |
8.5 |
18.7 |
78.0 |
91.5 |
81.3 |
10.2 |
0.0 |
0.0 |
|
|
Online auction |
N/A |
0.7 |
3.7 |
N/A |
16.3 |
11.4 |
N/A |
75.3 |
83.8 |
N/A |
7.6 |
1.1 |
|
|
Restaurant |
12.3 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
74.8 |
96.8 |
97.9 |
12.9 |
3.2 |
2.1 |
|
|
Consumer packaged goods/manufacturers |
8.8 |
6.9 |
4.8 |
5.0 |
4.9 |
5.2 |
67.0 |
83.5 |
85.5 |
19.3 |
4.7 |
4.5 |
|
|
Auto dealers |
3.5 |
1.2 |
1.3 |
2.6 |
2.4 |
2.1 |
86.9 |
93.2 |
93.3 |
7.0 |
3.3 |
3.2 |
|
|
Service stations |
0.7 |
1.6 |
1.6 |
11.6 |
2.8 |
4.6 |
84.2 |
93.8 |
90.0 |
3.6 |
1.7 |
3.8 |
|
|
Total Merchants |
8.8 |
5.7 |
4.9 |
35.2 |
19.6 |
18.4 |
47.8 |
70.1 |
71.8 |
8.1 |
4.6 |
5.0 |
|
|
Services: |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Telephone |
5.1 |
4.3 |
3.9 |
67.7 |
64.6 |
63.6 |
17.1 |
24.9 |
24.4 |
10.0 |
6.2 |
8.1 |
|
|
Other utility |
3.3 |
4.2 |
4.9 |
60.0 |
63.8 |
64.1 |
28.7 |
27.4 |
25.9 |
8.0 |
4.6 |
5.0 |
|
|
Medical |
4.3 |
5.0 |
5.5 |
38.2 |
35.6 |
39.5 |
49.6 |
54.3 |
50.4 |
8.0 |
5.1 |
4.7 |
|
|
Other professional |
6.0 |
2.5 |
7.2 |
10.9 |
10.4 |
10.6 |
72.3 |
80.6 |
78.6 |
10.8 |
6.5 |
3.7 |
|
|
Leisure service |
5.8 |
4.3 |
3.0 |
9.7 |
5.9 |
6.6 |
75.0 |
84.8 |
87.2 |
9.5 |
5.0 |
3.2 |
|
|
Cable TV |
2.2 |
2.9 |
4.6 |
63.3 |
64.0 |
59.2 |
24.8 |
28.9 |
27.9 |
9.7 |
4.2 |
8.2 |
|
|
Computer |
4.0 |
3.0 |
3.1 |
6.6 |
32.1 |
16.8 |
80.1 |
58.7 |
64.5 |
9.3 |
6.2 |
15.5 |
|
|
Craftsman |
2.7 |
5.0 |
4.8 |
14.2 |
5.4 |
4.1 |
66.4 |
85.5 |
88.3 |
16.7 |
4.1 |
2.9 |
|
|
Netflix and Blockbuster |
N/A |
94.8 |
94.5 |
N/A |
0.5 |
0.6 |
N/A |
3.0 |
3.7 |
N/A |
1.7 |
1.2 |
|
|
Total Services |
4.4 |
10.2 |
11.3 |
45.9 |
40.3 |
40.6 |
40.5 |
44.5 |
42.8 |
9.2 |
5.0 |
5.4 |
|
|
Federal government |
N/A |
7.6 |
12.9 |
N/A |
10.6 |
7.6 |
N/A |
75.2 |
71.1 |
N/A |
6.6 |
8.4 |
|
|
Nonfederal government |
4.2 |
6.3 |
6.0 |
13.3 |
15.7 |
22.3 |
74.9 |
71.4 |
66.6 |
7.6 |
6.6 |
5.1 |
|
|
Social/Charitable/Political/Nonprofit |
9.1 |
10.1 |
10.7 |
13.0 |
17.0 |
18.1 |
64.3 |
64.5 |
62.7 |
13.7 |
8.4 |
8.6 |
|
|
Total Nonhousehold Mail Received |
7.7 |
7.0 |
7.6 |
30.5 |
28.8 |
28.7 |
52.3 |
57.5 |
55.5 |
9.6 |
6.7 |
8.2 |
|
|
Pieces per household per week |
0.5 |
0.5 |
0.6 |
2.1 |
2.3 |
2.1 |
3.6 |
4.5 |
4.1 |
0.7 |
0.5 |
0.6 |
|
|
Note: Percents are row percentages within each Industry classification. |
|||||||||||||
|
Table A2-8 |
|||||||
|
Industry |
Percent of Non-Household Mail Received by Households |
Pieces Per Household Per Week |
|||||
|
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
|
Financial: |
|
|
|
|
|
|
|
|
Credit Card |
2.9 |
4.6 |
4.4 |
0.50 |
0.94 |
0.86 |
|
|
Bank |
6.2 |
5.2 |
4.9 |
1.06 |
1.06 |
0.97 |
|
|
Securities |
1.6 |
1.7 |
1.6 |
0.28 |
0.35 |
0.31 |
|
|
Money Market |
0.1 |
0.2 |
0.1 |
0.02 |
0.04 |
0.03 |
|
|
Insurance |
3.9 |
4.3 |
4.2 |
0.68 |
0.88 |
0.83 |
|
|
Mortgage |
0.6 |
0.8 |
0.8 |
0.10 |
0.16 |
0.15 |
|
|
Other financial |
0.5 |
0.3 |
0.4 |
0.08 |
0.05 |
0.07 |
|
|
Total Financial |
15.8 |
17.0 |
16.3 |
2.72 |
3.48 |
3.21 |
|
|
Merchants: |
|
|
|
|
|
|
|
|
Supermarkets |
0.0 |
0.1 |
0.1 |
0.00 |
0.02 |
0.02 |
|
|
Department Store |
2.1 |
0.4 |
0.4 |
0.37 |
0.08 |
0.08 |
|
|
Mail Order |
0.9 |
0.4 |
0.4 |
0.16 |
0.08 |
0.09 |
|
|
Other Store |
1.2 |
0.9 |
0.9 |
0.21 |
0.18 |
0.17 |
|
|
Publisher |
1.9 |
0.6 |
0.5 |
0.33 |
0.12 |
0.10 |
|
|
Land Promotion |
0.3 |
0.0 |
0.0 |
0.05 |
0.01 |
0.01 |
|
|
Online auction |
N/A |
0.1 |
0.1 |
N/A |
0.01 |
0.01 |
|
|
Restaurant |
0.0 |
0.0 |
0.1 |
0.00 |
0.01 |
0.01 |
|
|
Consumer packaged goods/manufacturers |
0.3 |
0.5 |
0.4 |
0.04 |
0.11 |
0.08 |
|
|
Auto dealers |
0.2 |
0.2 |
0.2 |
0.04 |
0.05 |
0.05 |
|
|
Service stations |
0.0 |
0.2 |
0.2 |
0.00 |
0.03 |
0.03 |
|
|
Other Merchants |
0.5 |
0.7 |
0.6 |
0.08 |
0.15 |
0.12 |
|
|
Total Merchants |
7.4 |
4.2 |
3.9 |
1.28 |
0.86 |
0.77 |
|
|
Services: |
|
|
|
|
|
|
|
|
Telephone |
2.2 |
1.8 |
1.5 |
0.37 |
0.37 |
0.30 |
|
|
Other utility |
3.0 |
2.3 |
2.3 |
0.51 |
0.47 |
0.45 |
|
|
Medical |
2.8 |
3.1 |
3.1 |
0.47 |
0.63 |
0.61 |
|
|
Other professional |
0.5 |
0.6 |
0.6 |
0.09 |
0.12 |
0.12 |
|
|
Leisure service |
0.9 |
0.7 |
0.6 |
0.15 |
0.15 |
0.12 |
|
|
Cable TV |
0.7 |
0.8 |
0.9 |
0.12 |
0.17 |
0.17 |
|
|
Computer |
0.1 |
0.1 |
0.1 |
0.01 |
0.02 |
0.02 |
|
|
Craftsman |
0.1 |
0.1 |
0.1 |
0.01 |
0.03 |
0.03 |
|
|
Netflix and Blockbuster |
N/A |
0.7 |
0.7 |
N/A |
0.14 |
0.14 |
|
|
Other Services |
0.8 |
0.9 |
0.8 |
0.14 |
0.18 |
0.17 |
|
|
Total Services |
11.1 |
11.2 |
10.9 |
1.87 |
2.28 |
2.14 |
|
|
Federal government |
N/A |
1.1 |
1.3 |
N/A |
0.22 |
0.25 |
|
|
Nonfederal government |
2.0 |
1.6 |
1.7 |
0.34 |
0.34 |
0.33 |
|
|
Social/Charitable/Political/Nonprofit |
3.4 |
2.7 |
2.7 |
0.59 |
0.55 |
0.53 |
|
|
Don't Know/No Answer |
0.9 |
0.6 |
1.0 |
0.14 |
0.13 |
0.20 |
|
|
Total Industry Mail to Households |
40.6 |
38.4 |
37.8 |
6.94 |
7.85 |
7.43 |
|
|
Note: Pieces per Household per Week totals do not match those in Table A2-1 due to the exclusion of
|
|||||||
|
Totals may not sum due to rounding. |
|
|
|
|
|
|
|
|
Table A2-9 |
|||||||||||||
|
Industry |
Percent of Total
|
Pieces Per
|
Percent of Total
|
Pieces Per
|
|||||||||
|
Bills 1 |
Statements |
||||||||||||
|
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
1987 |
2009 |
2010 |
||
|
Financial: |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Credit Card |
1.8 |
8.8 |
8.3 |
0.3 |
0.8 |
0.7 |
0.1 |
N/A |
N/A |
0.0 |
N/A |
N/A |
|
|
Bank |
1.0 |
2.1 |
2.1 |
0.2 |
0.2 |
0.2 |
3.2 |
7.2 |
6.5 |
0.6 |
0.6 |
0.5 |
|
|
Securities |
0.1 |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
0.7 |
2.6 |
2.5 |
0.1 |
0.2 |
0.2 |
|
|
Money Market |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.1 |
0.3 |
0.2 |
0.0 |
0.0 |
0.0 |
|
|
Insurance |
1.6 |
4.2 |
4.0 |
0.3 |
0.4 |
0.3 |
0.3 |
0.9 |
0.9 |
0.1 |
0.1 |
0.1 |
|
|
Mortgage |
0.1 |
0.7 |
0.6 |
0.0 |
0.1 |
0.1 |
0.0 |
0.1 |
0.2 |
0.0 |
0.0 |
0.0 |
|
|
Other Financial |
0.1 |
0.1 |
0.2 |
0.0 |
0.0 |
0.0 |
0.1 |
0.2 |
0.2 |
0.0 |
0.0 |
0.0 |
|
|
Total Financial |
4.7 |
16.0 |
15.3 |
0.8 |
1.4 |
1.3 |
4.5 |
11.4 |
10.5 |
0.8 |
1.0 |
0.9 |
|
|
Merchants: |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Supermarkets |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Department Store |
1.3 |
0.3 |
0.3 |
0.2 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Mail Order |
0.2 |
0.2 |
0.2 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Other Store |
0.4 |
0.3 |
0.2 |
0.1 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Publisher |
0.9 |
0.7 |
0.6 |
0.2 |
0.1 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Land Promotion |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Online Auction |
N/A |
0.0 |
0.0 |
N/A |
0.0 |
0.0 |
N/A |
0.0 |
0.0 |
N/A |
0.0 |
0.0 |
|
|
Restaurant |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Consumer packaged goods/manufacturers |
0.0 |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Auto dealers |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Service stations |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Other Merchants |
0.1 |
0.2 |
0.1 |
0.0 |
0.0 |
0.0 |
0.0 |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
|
|
Total Merchants |
2.9 |
1.9 |
1.5 |
0.5 |
0.2 |
0.1 |
0.1 |
0.2 |
0.2 |
0.0 |
0.0 |
0.0 |
|
|
Services: |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Telephone |
1.6 |
3.4 |
2.9 |
0.3 |
0.3 |
0.2 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Other utility |
2.4 |
4.9 |
4.9 |
0.4 |
0.4 |
0.4 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Medical |
1.7 |
3.7 |
4.0 |
0.3 |
0.3 |
0.3 |
0.1 |
0.1 |
0.2 |
0.0 |
0.0 |
0.0 |
|
|
Other professional |
0.1 |
0.3 |
0.3 |
0.0 |
0.0 |
0.0 |
0.0 |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
|
|
Leisure service |
0.1 |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Cable TV |
0.5 |
1.6 |
1.5 |
0.1 |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Computer |
0.0 |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Craftsman |
0.0 |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Netflix and Blockbuster |
N/A |
0.0 |
0.0 |
N/A |
0.0 |
0.0 |
N/A |
0.0 |
0.0 |
N/A |
0.0 |
0.0 |
|
|
Other Services |
0.2 |
0.5 |
0.5 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
|
Total Services |
6.7 |
14.7 |
14.3 |
1.2 |
1.3 |
1.2 |
0.2 |
0.3 |
0.4 |
0.0 |
0.0 |
0.0 |
|
|
Federal government |
N/A |
0.2 |
0.2 |
N/A |
0.0 |
0.0 |
N/A |
0.3 |
0.3 |
N/A |
0.0 |
0.0 |
|
|
Nonfederal government |
0.3 |
0.6 |
0.7 |
0.1 |
0.1 |
0.1 |
0.1 |
0.2 |
0.2 |
0.0 |
0.0 |
0.0 |
|
|
Social/Charitable/Political/Nonprofit |
0.2 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 | |||||