Appendix A3: Standard Mail (A)

 

Table A3-1
Standard Mail1 Content of Mailpiece
(Percentage of Standard Mail Received by Households)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

 

 

 

 

 

 

 

 

Content

1987

2009

2010

Advertisement

80.9

87.6

86.4

Fund request

1.2

0.9

1.1

Newsletter/information/other

10.9

1.8

2.0

Don't know/No answer

7.0

9.6

10.6

   Total

100.0

100.0

100.0

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS). 

Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results.


Table A3-2
Standard Mail1 by Major Industry by Quarter
(Pieces Per Household Per Week)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Industry

Quarter 1

Quarter 2

Quarter 3

Quarter 4

1987

2009

2010

1987

2009

2010

1987

2009

2010

1987

2009

2010

Credit Card

0.2

1.0

1.1

0.2

0.7

0.9

0.3

0.5

0.8

0.2

0.4

0.8

Bank

0.2

0.4

0.4

0.1

0.4

0.4

0.3

0.3

0.4

0.2

0.3

0.4

Total Financial

0.9

2.5

2.5

0.8

2.2

2.3

1.2

1.9

2.3

0.8

1.7

2.3

Supermarkets

0.3

0.2

0.1

0.3

0.1

0.1

0.2

0.1

0.1

0.2

0.1

0.1

Department store

1.4

1.0

0.6

0.8

0.7

0.7

1.3

0.6

0.5

1.1

0.6

1.0

Mail order company

1.1

1.6

1.0

1.4

1.1

1.1

1.3

1.1

1.2

1.3

1.1

1.5

Specialty store

0.8

1.7

1.0

0.7

1.1

1.1

0.8

1.1

0.9

0.7

1.0

1.5

Publisher

0.9

0.5

0.5

1.4

0.6

0.4

0.9

0.5

0.4

1.2

0.5

0.5

Total Merchants

4.9

5.3

3.5

4.8

3.9

3.7

5.0

3.5

3.4

4.8

3.4

4.9

Total Services

0.5

1.4

1.5

0.4

1.6

1.6

0.7

1.6

1.5

0.5

1.4

1.5

Total Social/Charitable/Political/Nonprofit

0.5

0.7

0.4

0.2

0.3

0.4

0.2

0.3

0.2

0.2

0.2

0.4

Detached label card

0.6

0.1

0.1

0.5

0.0

0.1

0.7

0.1

0.1

0.6

0.1

0.1

Not from one organization

0.6

1.1

1.1

0.4

1.1

1.0

0.4

1.1

1.0

0.4

1.1

0.9

Total Pieces Per Household Per Week

8.2

11.6

9.5

7.3

9.6

9.4

8.4

8.7

8.9

7.4

8.4

10.5

Note: Totals are independent from summation of row stubs since row stubs are not exhaustive of all mail pieces.

 

 

 

 

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.

Table A3-3
Standard Mail1 Addressee
(Percentage of Total Standard Mail including Nonprofit Mail)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Addressee

Percent of Total Standard Mail

Pieces Per Household Per Week

1987

2009

2010

1987

2009

2010

Addressed to specific person

50.1

67.4

68.0

5.3

9.1

9.2

Addressed to occupant

22.7

16.1

15.4

2.4

2.2

2.1

Don't know/No answer

0.9

1.9

2.1

0.1

0.3

0.3

?? Total Pieces Received by Household

73.7

85.4

85.5

7.8

11.6

11.5

Base: RPW Total, Regular Rate Bulk and Nonprofit Rate Bulk.

 

 

 

 

Note: Totals may not sum due to rounding.

 

 

 

 

 

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached? Address Labels in the Carrier Cost System (CCS).? Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.? These CCS volumes are used as a control for survey results.

 

 

Table A3-4
Standard Mail1 Addressee by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Industry

Addressed to Specific Household Members

Addressed To Occupant/ Resident

Total

1987

2009

2010

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

 

 

 

Credit card

97.1

96.4

95.7

2.0

1.0

1.5

100.0

100.0

100.0

Bank

89.8

83.1

86.9

8.7

14.2

8.9

100.0

100.0

100.0

Securities broker

96.8

94.1

95.3

2.9

4.4

4.0

100.0

100.0

100.0

Money Market

93.7

95.1

93.6

0.0

4.9

5.6

100.0

100.0

100.0

Insurance Company

93.2

90.6

90.1

5.5

5.8

5.8

100.0

100.0

100.0

Real Estate/Mortgage

72.8

84.6

78.8

26.7

14.6

19.8

100.0

100.0

100.0

Total Financial

92.1

91.2

91.8

6.8

6.1

5.0

100.0

100.0

100.0

Merchants:

 

 

 

 

 

 

 

 

 

Supermarkets

11.1

49.0

58.6

87.7

49.7

40.5

100.0

100.0

100.0

Department store

68.3

90.4

89.9

30.9

8.9

9.2

100.0

100.0

100.0

Mail order company

95.8

96.6

96.4

3.3

1.6

1.4

100.0

100.0

100.0

Specialty store

56.4

84.1

87.1

43.0

15.3

12.1

100.0

100.0

100.0

Publisher

72.0

78.8

81.1

25.8

18.0

15.6

100.0

100.0

100.0

Land promotion company

92.0

84.7

74.7

8.0

15.3

25.3

100.0

100.0

100.0

Online Auction

N/A

89.3

93.0

N/A

10.7

7.0

N/A

100.0

100.0

Restaurant

21.3

25.4

20.6

77.6

74.0

77.6

100.0

100.0

100.0

Consumer packaged goods

86.1

94.7

94.1

13.5

3.9

3.9

100.0

100.0

100.0

Auto dealers

88.7

85.9

85.5

8.6

13.9

14.4

100.0

100.0

100.0

Service stations

56.4

82.4

81.0

43.6

17.1

19.0

100.0

100.0

100.0

Mall

19.3

67.3

50.7

80.7

32.7

49.3

100.0

100.0

100.0

Other merchants

19.4

78.3

84.2

83.3

18.9

14.2

100.0

100.0

100.0

Total Merchants

72.1

85.9

86.9

26.7

12.8

11.5

100.0

100.0

100.0

Services:

 

 

 

 

 

 

 

 

 

Telephone

94.6

88.4

90.7

4.7

8.9

6.9

100.0

100.0

100.0

Other Utilities

90.4

81.6

86.0

2.4

17.2

12.9

100.0

100.0

100.0

Medical

77.2

80.3

78.9

22.7

18.8

19.5

100.0

100.0

100.0

Other professional

91.0

88.3

86.6

6.5

10.2

11.0

100.0

100.0

100.0

Leisure service

85.2

95.1

94.4

14.5

3.6

4.9

100.0

100.0

100.0

Cable TV

80.1

68.5

66.2

19.9

30.0

31.1

100.0

100.0

100.0

Computer

98.3

80.0

72.8

1.1

19.1

26.7

100.0

100.0

100.0

Craftsman

41.9

68.0

66.7

57.2

31.3

33.2

100.0

100.0

100.0

Total Services

81.5

80.3

78.5

17.5

18.2

19.8

100.0

100.0

100.0

Federal Government

N/A

75.8

69.3

N/A

20.5

24.3

N/A

100.0

100.0

Nonfederal Government

73.3

56.1

61.7

26.3

42.7

37.4

100.0

100.0

100.0

Social/Charitable/Political/Nonprofit:

 

 

 

 

 

 

 

 

 

Union or Professional Organization

89.6

91.1

92.7

10.4

6.1

5.2

100.0

100.0

100.0

Church

79.4

82.4

83.2

15.9

15.6

12.8

100.0

100.0

100.0

Veterans

N/A

85.2

47.0

N/A

11.7

50.5

N/A

100.0

100.0

Educational

87.9

89.6

82.1

11.4

10.3

17.4

100.0

100.0

100.0

Charities

98.1

76.8

70.6

1.9

18.4

23.4

100.0

100.0

100.0

Political Campaign

87.3

89.7

86.2

12.1

10.0

12.9

100.0

100.0

100.0

AARP

100.0

88.5

91.3

0.0

1.1

1.3

100.0

100.0

100.0

Total Social/Charitable/Political/Nonprofit

88.3

88.6

84.1

10.7

9.4

14.3

100.0

100.0

100.0

Note: Percents are row percentages within each Industry classification.

 

 

 

 

 

Totals may not equal exactly 100% due to unreported categories.

 

 

 

 

 

 

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.

 

 

Table A3-5
Standard Mail1 by Shape
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Shape

Percent of
Total Standard Mail

Pieces Per
Household Per Week

1987

2009

2010

1987

2009

2010

Letter Size Envelope

17.3

28.3

30.0

1.8

3.2

3.4

Larger Envelope

12.0

3.0

2.7

1.3

0.3

0.3

   Total Envelope

29.3

31.3

32.7

3.1

3.6

3.7

Detached Label Card

5.8

0.7

0.7

0.6

0.1

0.1

Postcard

1.8

2.2

2.2

0.2

0.3

0.3

Catalog (not in envelope)

14.2

14.9

13.9

1.5

1.7

1.6

Flyers/Circulars

20.1

29.5

31.1

2.1

3.3

3.5

Magazines/Newsletters

1.7

4.3

2.5

0.2

0.5

0.3

Other/Don't Know/No answer

1.0

1.3

1.2

0.1

0.1

0.1

   Total Pieces Received by Households

73.8

84.1

84.3

7.8

9.5

9.6

Base: RPW Total, Regular Rate Bulk: Regular and Enhanced Carrier Route.

 

 

 

Note: Totals may not sum due to rounding.

 

 

 

 

 

 

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.

 

Table A3-6a
Standard Mail1 Industry by Shape
(Percentage of Pieces Received by Households)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Industry

Letter Size Envelope

Larger Envelope

Postcard

Catalog
(not in envelope)

1987

2009

2010

1987

2009

2010

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

 

 

 

 

 

 

Credit card

59.5

86.4

84.9

28.1

3.4

3.3

0.4

0.5

0.5

3.1

0.6

0.5

Bank

65.0

64.4

67.8

14.6

3.2

4.4

3.4

2.3

2.4

1.8

0.5

0.5

Securities broker

56.3

42.5

44.7

18.7

22.5

24.0

0.5

0.2

0.5

5.2

5.9

4.6

Money Market

66.1

40.2

47.2

8.3

23.9

14.1

0.7

1.2

3.0

8.5

4.9

5.2

Insurance Company

66.8

74.1

76.1

19.9

7.3

6.2

0.7

2.0

0.9

1.4

0.6

0.4

Real Estate/Mortgage

32.1

42.7

44.3

7.3

3.5

1.9

10.7

6.2

8.0

3.2

2.0

1.6

Total Financial

60.1

71.1

73.8

19.4

6.8

6.1

2.0

1.6

1.3

2.6

1.2

0.9

Merchants:

 

 

 

 

 

 

 

 

 

 

 

 

Supermarkets

4.0

4.6

5.9

2.7

2.6

3.0

0.7

4.3

4.6

5.2

6.9

4.4

Department store

8.8

12.7

10.4

3.6

2.6

2.0

3.3

6.6

6.8

40.8

26.6

22.1

Mail order company

20.8

15.7

13.9

22.0

2.3

2.0

0.8

0.9

0.5

48.5

71.3

73.6

Specialty store

10.5

6.8

7.0

6.5

1.0

0.7

5.1

3.2

3.5

26.8

36.7

35.3

Publisher

26.5

59.9

63.2

34.1

4.5

3.6

1.2

1.2

0.5

4.4

3.0

3.2

Land promotion company

78.1

23.6

15.6

4.4

6.1

14.2

1.3

14.4

29.5

3.4

2.7

12.9

Online Auction

N/A

27.7

37.8

N/A

6.9

26.2

N/A

5.3

5.3

N/A

25.0

4.5

Restaurant

4.5

5.5

4.1

1.6

0.6

0.4

21.8

6.1

7.4

2.1

0.8

0.5

Consumer packaged goods

35.1

31.9

27.3

16.1

3.6

2.3

2.2

2.1

2.3

5.6

14.9

14.2

Auto dealers

28.1

26.2

21.6

13.6

4.3

1.9

6.5

2.0

1.6

7.1

1.7

0.6

Service stations

14.2

9.3

8.9

0.0

0.6

0.3

5.9

7.7

9.3

0.0

0.8

0.2

Mall

0.7

0.0

0.0

0.0

0.0

0.0

0.9

4.4

5.4

21.6

10.0

0.0

Total Merchants

18.0

18.1

16.9

16.3

2.4

1.9

2.5

3.0

3.0

28.1

38.1

37.8

Services:

 

 

 

 

 

 

 

 

 

 

 

 

Telephone

28.9

52.6

49.7

42.9

3.7

4.5

5.2

1.8

1.4

6.2

3.3

1.2

Other Utilities

33.1

47.5

59.8

9.5

3.7

2.3

2.2

6.3

4.4

6.0

1.5

0.9

Medical

27.1

35.5

39.7

8.1

5.6

3.6

6.9

4.6

4.4

2.6

1.9

1.4

Other professional

48.6

50.3

56.1

14.0

10.4

2.1

1.8

5.0

4.6

1.9

1.2

1.3

Leisure service

41.5

25.5

27.5

15.9

3.2

4.1

4.2

6.0

4.9

4.1

7.9

6.7

Cable TV

15.4

54.9

54.2

14.4

1.5

2.7

7.8

1.7

1.8

20.6

1.1

0.5

Computer

30.7

29.2

26.4

27.6

2.8

1.0

0.0

3.3

4.4

16.2

14.1

3.5

Craftsman

13.2

27.9

29.0

9.9

0.2

0.6

5.9

6.2

7.5

0.0

0.9

0.2

Total Services

32.8

39.7

41.3

17.5

2.9

3.0

6.0

4.0

3.9

6.1

2.8

1.7

Government:

 

 

 

 

 

 

 

 

 

 

 

 

Federal Government

N/A

27.7

19.1

N/A

5.5

9.8

N/A

7.8

11.1

N/A

4.1

4.6

Nonfederal Government

17.5

26.2

21.0

9.1

2.5

4.7

4.0

5.3

5.1

10.0

3.8

6.1

Social/Charitable/Political/Nonprofit:

 

 

 

 

 

 

 

 

 

 

 

 

Union or Professional Organization

38.3

36.7

35.7

17.7

6.8

6.9

2.2

2.1

3.1

3.4

2.1

2.7

Church

36.3

34.8

25.1

10.1

6.5

4.5

3.5

10.3

7.4

4.3

5.5

4.1

Veterans

N/A

62.4

63.8

N/A

0.0

11.3

N/A

0.0

7.2

N/A

0.0

0.0

Educational

40.0

39.0

41.2

14.2

3.4

4.7

3.0

5.2

4.5

7.1

9.0

5.9

Charities

N/A

59.6

45.0

N/A

11.1

6.5

N/A

16.1

10.8

N/A

1.5

5.9

Political Campaign

33.1

10.4

14.5

2.7

0.8

1.2

8.4

5.8

7.3

0.4

0.4

0.3

AARP

20.9

67.4

70.7

57.2

9.3

5.5

0.0

0.0

0.0

8.1

1.8

1.5

Total Social/Charitable/Political/Nonprofit

37.0

31.1

30.0

12.4

4.1

3.6

4.5

4.8

5.8

3.3

3.1

2.4

   Total

23.5

33.7

35.6

16.2

3.5

3.2

2.5

2.6

2.6

19.2

17.7

16.5

Note: Percentages are row percentages within each Industry.

 

 

 

 

 

 

 

 

 

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.

 

 


 

Table A3-6a
Standard Mail1 Industry by Shape
(Percentage of Pieces Received by Households)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Industry

Flyers/
Circulars

Magazines/ Newsletters

Other/
Don't Know

Total

1987

2009

2010

1987

2009

2010

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

 

 

 

 

 

 

Credit card

8.1

8.6

10.2

0.0

0.1

0.0

0.6

0.4

0.6

100.0

100.0

100.0

Bank

14.3

28.0

23.5

0.1

1.2

0.7

0.7

0.4

0.8

100.0

100.0

100.0

Securities broker

16.6

13.4

14.6

1.6

10.5

7.5

1.1

5.1

4.2

100.0

100.0

100.0

Money Market

14.6

14.8

10.7

0.0

11.5

11.7

1.8

3.5

8.1

100.0

100.0

100.0

Insurance Company

10.2

13.2

13.0

0.5

2.3

2.4

0.5

0.6

0.9

100.0

100.0

100.0

Real Estate/Mortgage

44.9

43.5

40.5

1.4

1.7

3.0

0.5

0.5

0.7

100.0

100.0

100.0

Total Financial

14.7

16.0

15.0

0.5

2.4

1.8

0.8

1.0

1.1

100.0

100.0

100.0

Merchants:

 

 

 

 

 

 

 

 

 

 

 

 

Supermarkets

85.7

72.0

77.6

0.8

8.6

3.4

0.7

1.1

1.2

100.0

100.0

100.0

Department store

42.5

45.1

52.5

0.3

2.6

2.5

0.6

3.7

3.7

100.0

100.0

100.0

Mail order company

7.0

6.0

6.6

0.2

0.9

0.9

0.8

2.9

2.4

100.0

100.0

100.0

Specialty store

49.8

49.5

51.5

0.3

1.5

0.8

0.7

1.4

1.2

100.0

100.0

100.0

Publisher

20.4

7.0

7.9

12.1

23.1

20.3

1.2

1.3

1.3

100.0

100.0

100.0

Land promotion company

12.7

50.7

25.6

0.0

0.9

2.3

0.0

1.5

0.0

100.0

100.0

100.0

Online Auction

N/A

27.4

20.1

N/A

5.5

3.6

N/A

2.1

2.6

N/A

100.0

100.0

Restaurant

70.0

84.9

87.3

0.0

0.6

0.0

0.0

1.4

0.3

100.0

100.0

100.0

Consumer packaged goods

38.0

40.2

49.8

1.8

5.0

2.3

1.2

2.4

1.8

100.0

100.0

100.0

Auto dealers

42.7

62.8

73.2

1.8

1.4

0.5

0.2

1.6

0.5

100.0

100.0

100.0

Service stations

79.9

81.3

80.9

0.0

0.2

0.0

0.0

0.0

0.4

100.0

100.0

100.0

Mall

75.9

79.7

94.6

1.0

0.0

0.0

0.0

5.9

0.0

100.0

100.0

100.0

Total Merchants

31.3

31.7

34.8

2.9

4.6

3.5

0.9

2.3

2.1

100.0

100.0

100.0

Services:

 

 

 

 

 

 

 

 

 

 

 

 

Telephone

14.3

36.8

42.3

1.3

0.7

0.3

1.3

1.2

0.5

100.0

100.0

100.0

Other Utilities

29.3

33.4

29.1

5.0

7.1

2.2

14.7

0.5

1.2

100.0

100.0

100.0

Medical

50.5

45.2

46.2

4.4

6.3

4.1

0.5

1.0

0.6

100.0

100.0

100.0

Other professional

31.5

28.0

31.0

2.2

4.0

3.1

0.0

1.0

1.9

100.0

100.0

100.0

Leisure service

33.1

52.2

53.3

0.8

3.8

2.3

0.4

1.5

1.2

100.0

100.0

100.0

Cable TV

36.0

39.6

39.9

3.9

0.7

0.1

1.9

0.5

0.9

100.0

100.0

100.0

Computer

24.9

47.9

63.9

0.7

0.6

0.8

0.0

2.2

0.0

100.0

100.0

100.0

Craftsman

70.4

64.0

62.6

0.6

0.6

0.0

0.0

0.2

0.1

100.0

100.0

100.0

Total Services

34.3

47.3

47.9

2.0

2.3

1.4

1.3

0.8

0.8

100.0

100.0

100.0

Government:

 

 

 

 

 

 

 

 

 

 

 

 

Federal Government

N/A

41.5

44.8

N/A

11.7

7.6

N/A

1.6

3.0

N/A

100.0

100.0

Nonfederal Government

55.8

35.9

40.8

2.2

23.3

20.6

1.3

3.1

1.7

100.0

100.0

100.0

Social/Charitable/Political/Nonprofit:

 

 

 

 

 

 

 

 

 

 

 

 

Union or Professional Organization

35.6

24.2

23.2

2.8

27.5

26.6

0.0

0.6

1.7

100.0

100.0

100.0

Church

38.5

25.3

26.8

1.0

15.0

31.5

0.3

2.6

0.5

100.0

100.0

100.0

Veterans

N/A

11.8

8.1

N/A

24.5

7.5

N/A

1.3

2.1

N/A

100.0

100.0

Educational

33.7

35.8

36.7

1.4

6.4

5.8

0.6

1.1

1.2

100.0

100.0

100.0

Charities

N/A

7.5

25.7

N/A

1.3

5.7

N/A

2.9

0.4

N/A

100.0

100.0

Political Campaign

54.0

80.3

76.1

1.3

1.7

0.5

0.2

0.5

0.1

100.0

100.0

100.0

AARP

6.7

16.1

15.7

7.0

3.8

6.7

0.0

1.6

0.0

100.0

100.0

100.0

Total Social/Charitable/Political/Nonprofit

39.8

48.4

50.0

2.4

7.5

7.3

0.4

1.0

0.8

100.0

100.0

100.0

   Total

27.2

35.0

36.9

2.3

5.1

2.9

1.3

2.3

2.2

100.0

100.0

100.0

Note: Percentages are row percentages within each Industry.

 

 

 

 

 

 

 

 

 

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.

 


Table A3-7a
Standard Mail1 Shape by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Industry

Letter Size Envelope

Larger Envelope

Postcards

1987

2009

2010

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

 

 

 

Credit card

7.5

17.3

22.3

5.1

6.5

9.7

0.5

1.3

1.9

Bank

6.9

7.5

7.6

2.3

3.6

5.5

3.4

3.5

3.6

Securities broker

2.7

2.7

2.5

1.3

13.8

14.8

0.2

0.2

0.3

Money Market

0.4

0.3

0.2

0.1

1.5

0.8

0.0

0.1

0.2

Insurance Company

10.8

16.2

16.5

4.7

15.2

15.0

1.0

5.6

2.7

Real Estate/Mortgage

1.4

1.1

1.2

0.5

0.9

0.6

4.4

2.1

3.0

Other Financial

0.6

0.4

0.5

0.3

0.4

0.7

0.0

0.2

0.0

   Total Financial

30.3

45.6

50.7

14.3

41.8

47.0

8.5

13.0

11.7

Merchants:

 

 

 

 

 

 

 

 

 

Supermarkets

0.5

0.2

0.2

0.5

1.0

1.2

0.9

2.2

2.2

Department store

5.6

2.8

2.2

3.3

5.6

4.7

19.7

18.8

19.3

Mail order company

14.4

6.0

4.9

22.1

8.2

7.9

5.2

4.4

2.3

Specialty store

4.1

2.5

2.3

3.7

3.5

2.5

19.0

15.1

15.8

Publisher

15.5

9.8

8.4

28.9

7.0

5.3

6.4

2.6

1.0

Land promotion company

1.9

0.1

0.0

0.2

0.2

0.4

0.3

0.5

0.9

Online Auction

N/A

0.1

0.1

N/A

0.2

0.6

N/A

0.2

0.1

Restaurant

0.1

0.1

0.1

0.1

0.2

0.1

6.1

2.1

3.2

Consumer packaged goods

2.4

2.4

1.9

1.6

2.6

1.8

1.4

2.0

2.2

Auto dealers

0.7

0.6

0.5

0.5

1.0

0.5

1.4

0.6

0.5

Service stations

0.1

0.1

0.2

0.0

0.1

0.1

0.3

1.6

2.2

Mall

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.0

0.1

Other merchants

2.7

0.5

0.4

2.2

1.7

0.8

1.9

1.7

1.7

   Total Merchants

48.0

25.2

21.2

63.1

31.0

25.9

62.7

51.9

51.5

Services:

 

 

 

 

 

 

 

 

 

Telephone

1.0

4.0

2.8

2.1

2.7

2.8

1.7

1.8

1.1

Other Utilities

0.3

0.9

1.5

0.1

0.6

0.6

0.2

1.5

1.4

Medical

1.1

2.1

2.4

0.5

3.2

2.5

2.5

3.5

3.6

Other professional

0.8

0.4

0.5

0.3

0.8

0.2

0.3

0.5

0.6

Leisure service

2.9

1.9

1.7

1.6

2.3

2.9

2.7

5.6

4.2

Cable TV

0.6

5.2

5.1

0.8

1.4

2.8

2.9

2.0

2.3

Computer

0.3

0.3

0.3

0.4

0.3

0.1

0.0

0.4

0.6

Craftsman

0.1

0.6

0.8

0.1

0.0

0.2

0.4

1.7

2.6

Other services

2.3

3.2

3.5

1.4

1.8

2.9

5.4

5.5

5.4

   Total Services

9.4

18.5

18.6

7.3

13.0

15.1

16.1

22.5

21.9

Federal Government

N/A

0.5

0.3

N/A

0.9

1.4

N/A

1.6

2.0

Nonfederal Government

0.7

0.6

0.5

0.6

0.6

1.2

1.6

1.6

1.5

Social/Charitable/Political/Nonprofit:

 

 

 

 

 

 

 

 

 

Union/professional

0.6

0.4

0.3

0.4

0.7

0.7

0.3

0.3

0.4

Church

0.3

0.2

0.1

0.1

0.3

0.2

0.3

0.6

0.4

Veterans

N/A

0.1

0.2

N/A

0.0

0.4

N/A

0.0

0.3

Educational

1.2

1.1

1.1

0.6

0.9

1.3

0.8

1.8

1.6

Charities

N/A

0.2

0.3

N/A

0.4

0.4

N/A

0.8

0.9

Political

1.6

0.4

0.6

0.2

0.3

0.5

3.7

3.0

4.1

AARP

0.1

0.6

0.2

0.5

0.8

0.2

0.0

0.0

0.0

Other Social/Charitable/Political/Nonprofit

1.1

0.6

0.4

0.6

1.1

0.5

0.5

0.5

0.7

   Total Social/Charitable/Political/Nonprofit

4.9

3.5

3.2

2.4

4.5

4.3

5.6

7.0

8.4

Not from one organization

4.3

4.9

4.8

10.9

6.9

3.8

2.9

1.7

1.1

Don't know/No answer

2.4

0.7

0.6

1.4

1.2

1.2

1.6

0.6

1.9

   Total

100.0

99.6

99.8

100.0

99.9

99.9

100.0

100.0

100.0

Note: Sub-totals and Totals may not sum due to rounding.

 

 

 

 

 

 

 

1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.

 

 


 

Table A3-7b
Standard Mail1 Shape by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

 

 

 

 

 

 

 

 

 

 

Industry

Catalog
(not in envelope)

Flyers/
Circulars

Magazines/ Newsletters

1987

2009

2010

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

 

 

 

Credit card

0.5

0.2

0.3

0.9

1.7

2.6

0.0

0.2

0.1

Bank

0.2

0.1

0.1

1.3

3.2

2.5

0.1

0.9

0.9

Securities broker

0.3

0.7

0.5

0.7

0.8

0.8

0.8

4.5

5.0

Money Market

0.1

0.1

0.1

0.1

0.1

0.1

0.0

0.5

0.7

Insurance Company

0.3

0.2

0.2

1.4

2.8

2.7

0.8

3.3

6.4

Real Estate/Mortgage

0.2

0.1

0.1

1.7

1.1

1.1

0.6

0.3

1.0

Other Financial

0.0

0.0

0.0

0.3

0.2

0.2

0.2

0.4

0.8

Total Financial

1.6

1.5

1.3

6.4

9.9

9.9

2.5

10.2

14.9

Merchants:

 

 

 

 

 

 

 

 

 

Supermarkets

0.9

0.5

0.3

10.0

2.8

2.7

1.1

2.3

1.5

Department store

31.9

11.3

9.9

23.4

9.7

10.5

2.1

3.8

6.3

Mail order company

41.0

51.7

56.0

4.2

2.2

2.3

1.4

2.3

3.9

Specialty store

12.9

26.2

25.3

17.0

17.8

16.5

1.4

3.7

3.1

Publisher

3.2

0.9

0.9

10.3

1.1

1.0

71.9

25.1

32.7

Land promotion company

0.1

0.0

0.1

0.3

0.1

0.1

0.0

0.0

0.1

Online Auction

N/A

0.1

0.0

N/A

0.1

0.0

N/A

0.1

0.1

Restaurant

0.1

0.0

0.0

1.8

2.2

2.7

0.0

0.1

0.0

Consumer packaged goods

0.5