Appendix A: Comparative Tables 1987, 2009 & 2010

Concordance of Appendix Tables

This Concordance of Tables that follows provides detailed estimates concerning mail piece attributes, household mailing behavior and mean pieces per household per week for a variety of demographic characteristics.

The reporting of data in these tables was done using prior year definitions of key measures to maintain consistency.� For this reason, these data may differ from that reported in tables in the report text.� Where possible, we have provided information about the calculations (such as the �base�) or other supplemental notes so that readers can interpret the findings appropriately.

Comparisons between 1987 and 2009/2010 data should be done with caution.� The 2009/2010 data represent refinements in survey methodology from previous years, as well as modifications in the procedures for weighting and adjustment for mail flow underreports.� These data may also reflect changes in the definitions of mail classifications.


 

Concordance of Appendix Tables

PFY 1999 Tables

Description

GFY 2010 Tables

3 - 1

Total Domestic Mail Originating in Households and Nonhouseholds

A1-1

3 - 2

Mail Received by Households by Class

A1-2

3 - 3

Total Mail Overview: Content of Mail Received by Households

A1-3

4 - 10

First-Class Mail Contents of Mail Received by Households

A2-1

4 - 2

First-Class Mail Received -- Content by Quarter (Pieces Per Household Per Week)

A2-2

4 - 20

Use of First-Class Advertising-Only Mail -- by Industry

A2-3

4 - 5

Percentage of First-Class Mail Containing Advertising by Household Income
(Percentage of Pieces)

A2-4

4 - 24

First-Class Mail Usage of Reply Envelopes -- by Industry (Percentage of Pieces)

A2-5

4 - 23

First-Class Mail -- Enclosure of Reply Envelopes -- by Content (Percentage of Pieces)

A2-6

4 - 25

First-Class Mail -- Industry Usage of Reply Envelopes
(Percentage of Pieces From Each Industry That Contain Reply Mail)

A2-7

4 - 18

First-Class Mail -- Industry Mail to Households

A2-8

4 - 19

First-Class Mail -- Bills and Statements

A2-9

4 - 22

Use of First-Class Business Invitations/Announcements Mail -- by Industry

A2-10

4 - 21

Use of First-Class Advertising-Enclosed Mail -- by Industry

A2-11

4 - 9

First-Class Mail Received -- by Number of Financial Accounts and Insurance Policies

A2-12

4 - 8

First-Class Mail Received -- by Number of Credit Cards

A2-13

4 - 7

First-Class Mail Receipt -- Content by Age of Head of Household
(Pieces Per Household Per Week)

A2-14

4 - 6

First-Class Mail Receipt -- Content by Education of Head of Household
(Pieces Per Household Per Week)

A2-15

4 - 4

First-Class Receipt -- Content by Income (Pieces Per household Per Week)

A2-16

4 - 27

First-Class Mail -- Percent of Nonpersonal Mail Received by Households
Which is Sent Presort -- by Content

A2-17

4 - 26

Total Percentage of Industry's First-Class Mail Received
by Households Which is Sent Presort

A2-18

4 - 32

First-Class Mail -- Total Envelopes by Sector (Percentage of Pieces)

A2-19

4 - 33

First-Class Mail -- Total Envelopes by Content (Percentage of Total Envelopes)

A2-20

4 - 34

First-Class Mail -- Total Envelopes by Industry (Percentage of Total Envelopes)

A2-21

4 - 35

First-Class Mail -- Nonpresort Envelopes by Sector (Percentage of Pieces)

A2-22

4 - 38

First-Class Mail -- Total Cards by Sector (Percentage of Pieces)

A2-23

4 - 39

First-Class Mail -- Total Cards by Industry (Percentage of Total Cards)

A2-24

4 - 40

First-Class Mail -- Total Cards by Content (Percentage of Total Cards)

A2-25

4 - 41

First-Class Mail -- Cards Received by Households --
Household's Percentage of Total Mail Sent at Each Card Rate Category

A2-26

4 - 42

First-Class Mail -- Cards Received by Households --
Household's Percentage of Total Mail Sent at Each Card Rate Category -- by Industry

A2-27

4 - 48

First-Class Mail Sent by Households to Nonhouseholds

A2-28

4 - 01

First-Class Mail Originating in Households and Nonhouseholds

A2-29

4 - 60

First-Class Mail Media by Which Mail Order Purchases Made in Past Month
Were Ordered (Percentage of Orders)

A2-30

4 - 49

First-Class Mail -- Method of Payment (From Entry Interview)

A2-31

4 - 51

First-Class Mail -- Use of Automatic Deductions (Percent of Households)

A2-38

4 - 52

First-Class Mail -- Use of Automatic Deductions -- by Income
(Percentage of Households)

A2-39

4 - 53

First-Class Mail -- Use of Automatic Deductions -- by Age (Percentage of Households)

A2-40

6 - 2

Standard Mail Content of Mailpiece
(Percentage of Standard Mail Received by Households)

A3-1

6 - 6

Standard Mail by Major Industry by Quarter (Mean Pieces Per Household Per Week)

A3-2

6 - 4

Standard Mail Addressee (Percentage of Total Standard Mail)

A3-3

6 - 5

Standard Mail Addressee by Industry (Percentage of Pieces)

A3-4

6 - 7

Standard Mail by Shape

A3-5

6 - 8

Standard Mail Industry by Shape (Percentage of Pieces Received by Households)

A3-6a/b

6 - 9

Standard Mail Shape by Industry (Percentage of Pieces)

A3-7a/b

6 - 11

Standard Mail Shape by Addressee (Percentage of Pieces)

A3-8

6 - 13

Standard Mail Demographics -- Pieces Received Per Household Per Week

A3-9

6 - 14

Receipt of First-Class and Total Standard Mail (Including NonProfit Mail) by Number of Mail Order Purchases Made in the Past Year (Pieces Per Household Per Week)

A3-10

6 - 15

Standard Mail by Familiarity With Institution
(Percentage of Mail Pieces Received by Households)

A3-11

6 - 16

Standard Mail by Industry and Familiarity (Percentage of Pieces)

A3-12

6 - 17

Standard Mail -- Shape by Familiarity With Organization (Percentage of Pieces)

A3-13

6 - 18

Standard Mail -- Mail Order Industry Shape by Familiarity With Organization (Percentage of Mail Pieces Received by Households)

A3-14

6 - 20

Standard Mail Receipt by Number of Financial Accounts and Insurance Policies

A3-15

6 - 19

Standard Mail Receipt by Number of Credit Card Accounts

A3-16

6 - 22

Standard Mail Treatment of Mail Piece by Familiarity With Organization
(Percentage of Mail Received by Households)

A3-17

6 - 23

Standard Mail Usefulness of Mail Pieces by Familiarity With Organization
(Percentage of Mail Received by Households)

A3-18

6 - 24

Standard Mail Response to Advertising by Familiarity With Organization
(If Pieces Contained an Advertisement or Request for Donation and
Was from One Organization Only)

A3-19

6 - 25

Standard Mail Treatment by Usefulness (Percentage of Pieces)

A3-20

6 - 26

Standard Mail Usefulness by Treatment (Percentage of Pieces)

A3-21

6 - 27

Standard Mail Treatment by Intended Response (Percentage of Pieces)

A3-22

6 - 28

Standard Mail Intended Response by Treatment (Percentage of Pieces)

A3-23

6 - 29

Standard Mail Usefulness by Intended Response (Percentage of Pieces)

A3-24

6 - 30

Standard Mail Intended Response by Usefulness (Percentage of Pieces)

A3-25

6 - 31

Standard Mail Pieces From Credit Card Industry Response to Mail Piece
by Familiarity With Organization (Percentage of Pieces)

A3-26

6 - 32

Standard Mail Pieces From Insurance Companies Response to Mail Piece
by Familiarity With Organization (Percentage of Pieces)

A3-27

6 - 33

Standard Mail Pieces From Department Stores Response to Mail Piece
by Familiarity With Organization (Percentage of Pieces)

A3-28

6 - 34

Standard Mail Pieces From Mail Order Companies Response to Mail Piece
by Familiarity With Organization (Percentage of Pieces)

A3-29

6 - 35

Standard Mail Pieces From Publishers Response to Mail Piece by Familiarity
With Organization (Percentage of Pieces)

A3-30

6 - 36

Standard Mail Treatment of Mail Piece by Shape
(Percentage of Mail Pieces Received by Households)

A3-31

6 - 37

Standard Mail Usefulness of Mail Piece by Shape
(Percentage of Mail Pieces Received by Households)

A3-32

6 - 38

Standard Mail Response to Advertising by Shape
(If Mail Pieces Contained Advertising or Request Donation)

A3-33

6 - 39

Standard Mail Percentage of Pieces Read Immediately and Set Aside
by Shape and Familiarity With Organization

A3-34

6 - 40

Standard Mail Percentage of Pieces Eliciting Intended Response
by Shape and Familiarity With Organization

A3-35

6 - 41

Standard Mail Percentage of Pieces Found Useful
by Shape and Familiarity With Organization

A3-36

6 - 42

Standard Mail From Department Stores Reaction to Mail Piece
by Shape (Percentage of Pieces)

A3-37

6 - 43

Standard Mail From Department Stores Reaction to Mail Piece
by Familiarity and Shape (Percentage of Pieces)

A3-38

6 - 44

Standard Mail From Mail Order Companies Reaction to Mail Piece
by Shape (Percentage of Pieces)

A3-39

6 - 45

Standard Mail From Mail Order Companies Reaction to Mail Piece
by Familiarity and Shape (Percentage of Pieces)

A3-40

6 - 46

Standard Mail from Publishers Reaction to Mail Piece
by Shape (Percentage of Pieces)

A3-41

6 - 47

Standard Mail from Publishers Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces)

A3-42

6 - 48

Standard Mail from Credit Card Companies Reaction to Mail Piece
by Shape (Percentage of Pieces)

A3-43

6 - 49

Standard Mail from Credit Card Companies Reaction to Mail Pieces
by Familiarity and Shape (Percentage of Pieces)

A3-44

6 - 50

Standard Mail from Insurance Companies Reaction to Mail Pieces
by Shape (Percentage of Pieces)

A3-45

6 - 51

Standard Mail from Insurance Companies Reaction to Mail Pieces
by Familiarity and Shape (Percentage of Pieces)

A3-46

6 - 52

Standard Mail Reaction by Industry (Percentage of Mail Received by Households)

A3-47a/b

6 - 53

Standard Mail Reaction to Mail Piece by Income

A3-48

6 - 54

Standard Mail Reaction to Mail Piece by Age of Head of Household

A3-49

6 - 55

Standard Mail Reaction to Mail Piece by Education of Head of Household

A3-50

6 - 56

Standard Mail Users of Reply Envelopes by Industry (Percentage of Pieces)

A3-51

6 - 57

Standard Mail Industry Usage of Reply Mail
(Percentage of Pieces From Each Industry That Contain Reply Mail)

A3-52a/b

6 - 58

Standard Mail Intended Response Rates for Major Industries by Enclosure of Reply Envelopes/Cards (Percentage of Pieces to Which Recipients Intend to Respond)

A3-53

6 - 59

Standard Mail Reaction to Mail Piece by Addressee (Percentage of Pieces)

A3-54

6 - 60

Standard Mail Reaction to Pieces From Department Stores by Addressee
(Percentage of Pieces)

A3-55

6 - 61

Standard Mail Reaction to Pieces From Publishers by Addressee (Percentage of Pieces)

A3-56

6 - 68

Number of Mail Order Purchases Within the Last Year by Income
(Percentage of Households)

A3-57

6 - 69

Number of Mail Order Purchases Within the Last Year
by Education of Head of Household (Percentage of Households)

A3-58

6 - 70

Number of Mail Order Purchases Within the Last Year
by Age of Head of Household (Percentage of Households)

A3-59

6 - 71

Number of Mail Order Purchases Within the Last Year
by Number of Adults (Percentage of Households)

A3-60

6 - 72

Standard Mail Order Pieces Received
by Number of Mail Order Purchases Made Within Last Year

A3-61

6 - 73

Standard Mail Reaction to Pieces From Mail Order Industry
by Number of Mail Order Purchases Made Within the Last Year (Percentage of Pieces)

A3-62

6 - 77

Unaddressed Mail Received (Percentage of Pieces)

A3-64

6 - 78

Unaddressed Mail Received Reaction

A3-65

6 - 79

Unaddressed Mail Received Response to Bundled Flyers by Industry
(Percentage of Mail Received by Households)

A3-66

6 - 80

Nonprofit Standard Mail Received by Households By Shape

A3-67

6 - 82

Nonprofit Standard Mail by Industry by Shape (Percentage of Pieces)

A3-68

6 - 84

Nonprofit Standard Mail Content by Industry
(Percentage of Pieces)

A3-69

6 - 85

Nonprofit Standard Mail Pieces Received Per Household Per Week

A3-70

6 - 86

Percent of Non-Profit Standard Mail Containing a Request for Donations
by Age Of Head of Household

A3-71

6 - 87

Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Pieces)

A3-72

6 - 88

Nonprofit Standard Mail Response to Advertising by Familiarity With Organization
(If Piece Contained an Advertisement or Request for Donation and
Was From One Organization Only)

A3-73

6 - 89

Nonprofit Standard Mail Treatment of Mail Piece by Shape
(Percentage of Mail Received by Households)

A3-74

6 - 90

Nonprofit Standard Mail Usefulness of Mail Piece by Shape
(Percentage of Mail Received by Households)

A3-75

6 - 91

Nonprofit Standard Mail Response to Advertising by Shape
(If Piece Contained Advertising or Request for Donation)

A3-76

6 - 92

Nonprofit Standard Mail Reaction by Industry
(Percentage of Mail Pieces Received by Households)

A3-77

3 - 7

Total Pieces of Advertising Mail Received Per Week by Income

A4-1

3 - 8

Total Pieces of Advertising Mail Received Per Week by Age of Household Head

A4-2

3 - 9

Total Pieces of Advertising Mail Received Per Week by Education of Head of Household

A4-3

3 - 15

Total Mail Overview: Treatment of Advertising Mail by Actual Weekly Standard Mail Receipt (Percentage of Households - From Entry Interview)

A4-4

3 - 4

Total Mail Overview: Intended Response to Advertising Mail by Class
(Percentage of Pieces)

A4-5

3 - 5

Response Rates to Advertising: First-Class Advertising Only vs. Standard Mail Envelopes and Cards (Percentage of Pieces)

A4-6

3 - 17

Entry Interview Treatment of Advertising Mail by Household Income
(Percentage of Households)

A4-7

3 - 10

Entry Interview Treatment of Advertising Mail (Percentage of Households)

A4-8

3 - 19

Entry Interview Attitude Towards Mail Advertising by Age of Head of Household (Percentage of Households)

A4-9

3 - 21

Entry Interview Treatment of Advertising Mail by Education of Head of Household (Percentage of Households)

A4-10

5 - 1

Periodicals Received

A5-1

5 - 2

Periodicals -- Type of Publication

A5-2

5 - 9

Newspapers Received by Mail And Not by Mail --Number of Different Newspapers
Per Household (From Entry Interview)

A5-3

5 - 10

Periodical Mail -- Type of Subscription

A5-4

5 - 11

Periodical Mail -- Source of Publications

A5-5

5 - 12

Periodical Mail -- Type and Source of Mail Received by Households
(Percentage of Subscription Type by Source)

A5-6

5 - 13

Periodicals -- Satisfaction With Delivery (Percentage of Pieces)

A5-7

5 - 14

Periodicals -- Need For Delivery (Percentage Of Pieces)

A5-8

5 - 16

Periodicals -- Satisfaction With Delivery by Postal Region
(Percent of Pieces Received by Households)

A5-9

5 - 17

Periodicals -- Households' Need for Delivery by Postal Region (Percentage of Pieces)

A5-10

*3 - 22

Household Electronic Mail Capability by Household Income
(Percentage of Households)

A7-1

3 - 23

Household Electronic Mail Capability by Education of Head of Household
(Percentage of Households)

A7-2

3 - 24

Household Electronic Mail Capability by Age of Head of Household
(Percentage of Households)

A7-3

*Tables for Packages and Expedited Received have been redacted.


Appendix A: Comparative Tables 1987, 2009 & 2010

Concordance of Appendix Tables

This Concordance of Tables that follows provides detailed estimates concerning mail piece attributes, household mailing behavior and mean pieces per household per week for a variety of demographic characteristics.

The reporting of data in these tables was done using prior year definitions of key measures to maintain consistency. For this reason, these data may differ from that reported in tables in the report text. Where possible, we have provided information about the calculations (such as the �base�) or other supplemental notes so that readers can interpret the findings appropriately.

Comparisons between 1987 and 2009/2010 data should be done with caution. The 2009/2010 data represent refinements in survey methodology from previous years, as well as modifications in the procedures for weighting and adjustment for mail flow underreports. These data may also reflect changes in the definitions of mail classifications.

*Tables for Packages and Expedited Received have been redacted.


Appendix A1: Total Mail Overview


Table A1-1
Total Domestic Mail Originating in Households and Nonhouseholds Postal Fiscal Years 1987, 2009 and 2010 (Diary Data)















Sector

Percentage of Total Domestic Mail

Pieces Per Household Per Week

1987

2009

2010

1987

2009

2010

Household-to-household

4.8

3.1

3.0

1.6

0.9

0.8

Household-to-nonhousehold

6.4

7.1

7.0

2.1

2.1

2.0

Nonhousehold-to-household

55.5

70.6

70.4

18.5

20.4

19.7

Unknown incoming

0.3

0.5

0.5

0.1

0.1

0.1

Unknown outgoing

1.0

1.6

2.3

0.3

0.5

0.7

Total Household Mail

69.1

82.8

83.3

23.0

24.0

23.3

Nonhousehold-to-nonhousehold

30.9

17.2

16.7

-

-

-

Total

100.0

100.0

100.0

-

-

-


Table A1-2
Mail Received by Households by Class Postal Fiscal Years 1987, 2009, and 2010 (Diary Data)

















Class

Percent of Total Pieces Per Week

Pieces Per Household Per Week



1987

2009

2010

1987

2009

2010


First-Class 1

42.1

38.0

36.8

8.64

8.29

7.78


Periodicals

8.2

4.5

4.3

1.69

0.99

0.90


Standard Mail 2

47.6

53.8

55.1

9.77

11.73

11.66


Package Services 3

0.3

0.3

0.3

0.06

0.07

0.07


Government 4

1.8

3.4

3.5

0.36

0.73

0.75


Total

100.0

100.0

100.0

20.52

21.81

21.16










1 Includes Non-Governmental Priority mail and First-Class/Priority Packages




2 Includes Non-Governmental Presorted Standard, Nonprofit, Unsolicited Periodicals and Standard Packages

3 Includes Non-Governmental Parcel Post, Parcel Select, Bound Printed Matter, Special Standard Mail and Library Rate

4 Includes Government Mail from First-Class Letters, Standard Mail, USPS-Delivered Packages and Unaddressed Material


Table A1-3
Total Mail
1 Overview: Content of Mail Received by Households (Percentage of Pieces) Postal Fiscal Years 1987, 2009 and 2010(Diary Data)











Content

1987

2009

2010



NON-ADVERTISING

 

 

 


Personal

7.5

3.9

3.9


Bills 5

12.5

13.5

12.6


Financial Statements

4.2

5.0

4.5


ADVERTISING

 

 

 


First-Class advertising only

4.7

5.0

4.8


First-Class advertising enclosed

5.5

10.9

10.0


First-Class business invitations announcements

1.2

1.4

1.3


First-Class requests for donations

0.4

0.5

0.5


Standard Mail (A) advertising

30.7

38.8

39.5


Standard Mail (A) requests

0.5

0.4

0.5


Standard Mail (A) nonprofit advertising

2.4

2.3

2.2


Standard Mail (A) nonprofit requests

3.2

4.6

4.8


Total Advertising With Request For Donations

48.6

63.9

63.6


(not including Periodicals)


Total Advertising Without Request For Donations

44.5

58.4

57.8


(not including Periodicals)


Newspapers

2.9

1.4

1.0


Magazines

4.7

3.7

3.7


Total Advertising (including Periodicals)

56.2

69.0

68.4


OTHER:

 

 

 


Other Standard Mail (A) 6

6.7

5.0

5.6


Other Standard Mail (A) nonprofit 6

3.7

2.5

2.4


Federal Government

1.7

1.3

1.4


International

0.5

0.2

0.1


Other 2

12.5

9.1

9.8


Total 3

105.5

109.3

108.6


Pieces per household per week 4

20.5

21.5

20.9







1 Does not include packages or expedited mail.





2 Mostly other First-Class.





3 Equals more than 100% because First-Class advertising enclosed may be counted twice.


4 First-Class advertising enclosed is only counted once.





5 Includes credit card statement/bill.





6 Request for donations is now a separate category under advertising.






 

Appendix A2: First-Class Mail

Table A2-1
First-Class Mail Contents of Mail Received by Households
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Content

Percent of Total Mail Received by Households

Pieces Per Household Per Week

1987

2009

2010

1987

2009

2010

Personal:

 

 

 

 

 

 

Holiday card

3.2

1.5

1.6

0.55

0.32

0.34

Other greeting cards

1.7

1.1

1.0

0.29

0.23

0.21

Invitations

0.7

0.4

0.3

0.12

0.09

0.07

Letter

2.7

0.7

0.7

0.46

0.16

0.14

Announcements

0.2

0.1

0.1

0.03

0.02

0.02

Package

0.1

0.1

0.0

0.01

0.01

0.01

Other personal

0.5

0.2

0.2

0.09

0.04

0.04

Total Personal

9.1

4.0

3.9

1.55

0.87

0.82

Business or Nonfederal Government:

 

 

 

 

 

 

Advertising Only

5.2

5.0

4.8

0.89

1.09

1.02

Notice of order

1.4

1.9

2.0

0.23

0.42

0.42

Bill/invoice/premium 1

14.7

13.4

12.5

2.52

2.92

2.64

Financial statement

5.0

5.0

4.5

0.87

1.09

0.95

Payment

1.9

1.0

0.9

0.32

0.23

0.20

Rebate

0.1

0.1

0.1

0.01

0.03

0.03

Greeting card

0.3

0.3

0.3

0.05

0.06

0.05

Invitation or announcement

1.5

1.5

1.4

0.26

0.32

0.29

CD/DVD/Video game

N/A

0.7

0.7

N/A

0.15

0.15

Receipts for direct deposit

0.0

0.1

0.1

0.01

0.01

0.01

Sweepstakes

0.1

0.0

0.0

0.01

0.00

0.01

Insurance policy 2

0.2

0.7

0.4

0.03

0.16

0.09

Tax forms

0.0

0.5

0.4

0.01

0.10

0.09

Other business or government

6.7

1.1

1.3

1.14

0.25

0.28

Packages

0.1

0.1

0.1

0.02

0.03

0.02

Total Business or Government

37.2

31.5

29.6

6.37

6.86

6.26

Social/Charitable/Political/Nonprofit:

 

 

 

 

 

 

Announcement/meeting

1.3

1.0

1.1

0.22

0.23

0.23

Request for donation

0.4

0.5

0.5

0.07

0.10

0.11

Confirmation of donation

0.2

0.2

0.2

0.03

0.05

0.04

Bill/invoice/premium

0.3

0.1

0.1

0.04

0.03

0.03

Educational acceptances

0.1

0.0

0.0

0.02

0.00

0.00

Other social/charitable/political/nonprofit

1.2

0.5

0.4

0.20

0.11

0.09

Total Social/Charitable/Political/Nonprofit

3.5

2.4

2.3

0.58

0.51

0.49

Don't know/No answer

0.6

1.9

2.8

0.11

0.42

0.59

Total Mail Received by Households

50.4

39.8

38.6

8.61

8.67

8.16

1 Includes credit card statement/bill.

 

 

 

 

 

 

2 Estimates for 2009 and 2010 include Insurance Related Mail.

 

 

 

 

Note: Totals may not sum due to rounding.

 

 

 

 

 

 


 

 

Table A2-2
First-Class Mail Received -- Content by Quarter
(Pieces Per Household Per Week)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Quarter

Total Personal

Total Business or Nonfederal Government 1

1987

2009

2010

1987

2009

2010

Quarter One

2.42

1.62

0.51

6.49

6.92

5.67

Quarter Two

1.56

0.62

0.56

6.38

7.11

5.69

Quarter Three

1.16

0.69

0.61

6.56

6.35

6.16

Quarter Four

1.04

0.54

1.56

6.00

6.12

6.46

1 Includes credit card statement/bill.

 

 

 

 

 

 


 

Table A2-3
Use of First-Class Advertising-Only Mail -- by Industry
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Industry

Percent of First-Class "Advertising Only"

Percent of Total First Class Mail

Pieces Per Household Per Week

1987

2009

2010

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

 

 

 

Credit Card

7.0

7.1

7.5

0.4

0.9

0.9

0.1

0.1

0.1

Bank

7.0

5.7

5.9

0.4

0.7

0.7

0.1

0.1

0.1

Securities

5.4

1.4

1.3

0.3

0.2

0.2

0.0

0.0

0.0

Money Market

0.2

0.2

0.1

0.0

0.0

0.0

0.0

0.0

0.0

Insurance

7.8

7.7

6.9

0.4

1.0

0.8

0.1

0.1

0.1

Mortgage

3.7

4.6

4.7

0.2

0.6

0.6

0.0

0.1

0.0

Other Financial

1.1

0.5

0.6

0.1

0.1

0.1

0.0

0.0

0.0

Total Financial

32.2

27.4

27.0

1.7

3.4

3.3

0.3

0.3

0.3

Merchants:

 

 

 

 

 

 

 

 

 

Supermarkets

0.0

1.3

1.6

0.0

0.2

0.2

0.0

0.0

0.0

Department Store

7.0

3.8

4.1

0.4

0.5

0.5

0.1

0.0

0.0

Mail Order

8.5

3.3

4.5

0.4

0.4

0.6

0.1

0.0

0.0

Other Store

9.3

11.6

12.2

0.5

1.4

1.5

0.1

0.1

0.1

Publisher

10.8

3.3

2.9

0.6

0.4

0.4

0.1

0.0

0.0

Land Promotion

3.8

0.3

0.4

0.2

0.0

0.0

0.0

0.0

0.0

Online Auction

N/A

0.2

0.5

N/A

0.0

0.1

N/A

0.0

0.0

Restaurant

0.2

0.6

0.7

0.0

0.1

0.1

0.0

0.0

0.0

Consumer packaged goods/manufacturers

1.0

4.4

4.1

0.1

0.5

0.5

0.0

0.0

0.0

Auto dealers

2.2

3.4

3.8

0.1

0.4

0.5

0.0

0.0

0.0

Service stations

0.1

2.7

2.6

0.0

0.3

0.3

0.0

0.0

0.0

Other Merchants

3.2

3.1

2.3

0.2

0.4

0.3

0.0

0.0

0.0

Total Merchants

46.1

38.0

39.7

2.4

4.8

4.9

0.4

0.4

0.4

Services:

 

 

 

 

 

 

 

 

 

Telephone

1.9

3.1

2.3

0.1

0.4

0.3

0.0

0.0

0.0

Other utility

0.7

1.1

1.6

0.0

0.1

0.2

0.0

0.0

0.0

Medical

1.7

6.1

5.9

0.1

0.8

0.7

0.0

0.1

0.1

Other professional

1.7

1.9

2.1

0.1

0.2

0.3

0.0

0.0

0.0

Leisure service

7.7

9.0

7.7

0.4

1.1

1.0

0.1

0.1

0.1

Cable TV

0.8

1.7

2.9

0.0

0.2

0.4

0.0

0.0

0.0

Computer

0.6

0.5

0.5

0.0

0.1

0.1

0.0

0.0

0.0

Craftsman

0.1

1.9

1.8

0.0

0.2

0.2

0.0

0.0

0.0

Netflix and Blockbuster

N/A

0.1

0.0

N/A

0.0

0.0

N/A

0.0

0.0

Other Services

2.9

5.4

4.6

0.1

0.7

0.6

0.0

0.1

0.0

Total Services

17.5

30.7

29.4

0.9

3.8

3.6

0.2

0.3

0.3

Federal government

N/A

1.7

2.2

N/A

0.2

0.3

N/A

0.0

0.0

Nonfederal government

1.0

0.0

0.0

0.0

0.1

0.1

0.0

0.0

0.0

Social/Charitable/Political/Nonprofit

0.0

0.7

0.4

0.0

0.0

0.0

0.0

0.0

0.0

Don't Know/No Answer

3.2

0.4

0.8

0.2

0.1

0.1

0.0

0.0

0.0

Total Advertising-Only Mail Received by Households

100.0

98.8

99.5

5.2

12.4

12.3

0.9

1.1

1.0

Note: Totals may not sum due to rounding.

 

 

 

 

 

 

 

 

 


 

 

Table A2-4
Percentage of First-Class Mail Containing Advertising1 by Household Income
(Percentage of Pieces)
Postal Fiscal Years 1987, 2009 and 2010
(Recruitment and Diary Data)

 

 

 

 

 

 

 

 

Income

First-Class Mail

1987

2009

2010

< $7K

18.6

20.1

17.6

$7K - $9.9K

21.1

20.9

19.2

$10K - $14.9K

25.5

24.2

23.3

$15K - $19.9K

23.4

23.9

27.3

$20K - $24.9K

24.3

23.3

22.8

$25K - $29.9K

25.5

24.5

25.5

$30K - $34.9K

27.0

24.5

25.5

$35K - $49.9K

29.5

29.0

25.0

$50K - $64.9K

29.4

26.1

25.8

$65K - $79.9K

29.9

28.5

26.2

$80K - $99.9K

33.3

27.0

27.4

$100K+

31.6

28.9

26.4

 

 

 

 

1 Includes advertising only, advertising enclosed, and business invitations/announcements.

 


Table A2-5
First-Class Mail Usage of Reply Envelopes -- by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

 

 

 

 

 

 

 

 

 

 

Industry

BRM

CRM

Total Reply Mail

1987

2009

2010

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

 

 

 

Credit Card

12.2

9.4

9.1

14.0

26.0

24.2

13.7

22.8

21.0

Bank

10.5

6.4

6.8

5.5

6.6

6.7

6.8

6.5

6.7

Securities

9.5

3.8

4.1

1.4

0.9

1.4

3.1

1.5

2.0

Money Market

1.1

0.5

0.3

0.2

0.2

0.2

0.4

0.2

0.2

Insurance

13.0

8.5

8.7

9.5

8.7

8.4

10.3

8.6

8.4

Mortgage

1.6

1.4

1.0

0.4

2.1

2.0

0.6

2.0

1.8

Other Financial

1.4

0.6

0.8

0.4

0.2

0.7

0.6

0.3

0.7

Total Financial

49.3

30.6

30.8

31.4

44.7

43.5

35.0

42.0

40.8

Merchants:

 

 

 

 

 

 

 

 

 

Supermarkets

0.0

0.0

0.2

0.0

0.1

0.0

0.0

0.1

0.1

Department Store

3.7

0.7

0.4

9.4

1.1

0.9

8.1

1.0

0.8

Mail Order

4.6

1.2

1.7

2.3

1.1

1.3

2.6

1.1

1.4

Other Store

1.2

0.4

0.4

1.8

0.7

0.6

1.6

0.7

0.6

Publisher

8.2

4.4

2.3

6.8

2.4

2.2

7.0

2.8

2.2

Land Promotion

0.5

0.0

0.0

0.1

0.0

0.1

0.2

0.0

0.0

Online auction

N/A

0.0

0.1

N/A

0.1

0.1

N/A

0.1

0.1

Restaurant

0.1

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Consumer packaged goods/manufacturers

0.7

1.4

0.7

0.1

0.2

0.2

0.2

0.5

0.3

Auto dealers

0.3

0.1

0.1

0.0

0.1

0.0

0.1

0.1

0.1

Service stations

0.0

0.1

0.1

0.0

0.0

0.1

0.0

0.1

0.1

Other Merchants

0.8

0.7

0.4

0.7

0.6

0.4

0.7

0.6

0.4

Total Merchants

21.1

9.0

6.4

21.2

6.4

5.9

21.2

6.9

6.0

Services:

 

 

 

 

 

 

 

 

 

Telephone

3.6

2.9

2.1

11.8

10.6

9.1

10.3

9.1

7.6

Other utility

3.1

3.6

3.9

14.4

13.2

13.6

12.1

11.4

11.6

Medical

3.8

5.8

5.9

8.6

9.8

11.3

7.6

9.1

10.1

Other professional

1.0

0.6

1.5

0.4

0.6

0.6

0.6

0.6

0.8

Leisure service

1.6

1.2

0.6

0.7

0.4

0.4

0.9

0.5

0.4

Cable TV

0.5

0.9

1.4

3.5

4.9

4.8

2.9

4.1

4.1

Computer

0.1

0.1

0.1

0.0

0.3

0.2

0.0

0.2

0.2

Craftsman

0.1

0.3

0.2

0.1

0.1

0.1

0.1

0.1

0.1

Netflix and Blockbuster

N/A

24.9

23.6

N/A

0.0

0.0

N/A

4.9

5.0

Other services

1.8

2.9

3.6

1.0

1.4

1.2

1.2

1.7

1.7

Total Services

15.6

43.2

43.1

40.5

41.2

41.2

35.5

41.6

41.6

Federal government

N/A

3.0

5.7

N/A

1.0

0.9

N/A

1.4

1.9

Nonfederal government

10.0

3.9

3.5

2.1

2.3

3.5

2.2

2.6

3.5

Social/Charitable/Political/Nonprofit

2.6

10.1

10.1

3.6

4.1

4.5

5.0

5.3

5.7

Don't know/No answer

1.4

0.3

0.4

1.2

0.1

0.4

1.2

0.2

0.4

Total Nonhousehold Mail Received

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

by Households

Pieces per household per week

0.5

0.5

0.6

2.1

2.3

2.1

2.7

2.8

2.7

Note: Totals may not sum to 100 due to rounding.

 

 

 

 

 

 

 

 

 


 

Table A2-6
First-Class Mail -- Enclosure of Reply Envelopes -- by Content
(Percentage of Pieces)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

 

 

 

 

 

 

 

 

 

 

Industry

BRM

CRM

Total Reply Mail

1987

2009

2010

1987

2009

2010

1987

2009

2010

Business or Nonfederal Government:

 

 

 

 

 

 

 

 

 

Advertising Only

33.7

15.0

14.6

5.2

2.5

2.7

11.0

4.9

5.2

Notice of Order

3.0

2.4

2.8

1.6

0.9

1.2

2.0

1.1

1.5

Bill/invoice/premium 1

19.0

25.5

24.1

75.3

86.0

83.9

63.2

74.5

71.5

Financial Statement

6.4

5.8

5.9

3.2

3.0

3.5

4.0

3.5

4.0

Payment

1.54

0.3

0.2

0.4

0.3

0.2

0.8

0.3

0.2

Rebate

0.1

0.0

0.1

0.0

0.1

0.0

0.0

0.1

0.1

Greeting Card

0.6

0.8

0.3

0.1

0.1

0.1

0.2

0.2

0.1

Invitation

4.7

3.0

3.1

0.6

0.7

0.7

1.5

1.1

1.2

CD/DVD/Video Game

N/A

27.3

26.1

N/A

0.0

0.1

N/A

5.2

5.4

Other business or nonfederal government

20.9

6.6

9.5

10.0

1.9

2.4

12.2

2.8

3.8

Total Business or Nonfederal Government

89.9

86.6

86.6

96.4

95.5

94.7

95.1

93.8

93.0

Social/Charitable/Political/Nonprofit

 

 

 

 

 

 

 

 

 

Announcement/meeting

1.8

2.7

2.6

0.5

0.7

0.7

0.9

1.1

1.1

Request for donation

4.4

4.9

6.0

1.2

2.1

2.5

1.8

2.6

3.2

Confirmation of donation

0.5

1.0

0.5

0.2

0.4

0.4

0.3

0.5

0.4

Bill/invoice/premium

0.4

0.1

0.2

0.9

0.5

0.5

0.8

0.5

0.4

Other social/charitable/political/nonprofit

3.2

1.4

0.6

0.8

0.4

0.4

1.3

0.5

0.4

Total Social/Charitable/Political/Nonprofit

10.2

10.0

9.9

3.6

4.1

4.5

4.9

5.2

5.6

Total Received by Households

100.0

96.6

96.5

100.0

99.6

99.2

100.0

99.0

98.7

Pieces Per Household Per Week

0.5

0.5

0.5

2.1

2.3

2.1

2.7

2.8

2.7

1 Includes credit card statement/bill.

 

 

 

 

 

 

 

 

 

Note: Totals may not sum due to rounding.

 

 

 

 

 

 

 

 

 


 

Table A2-7
First-Class Mail -- Industry Usage of Reply Envelopes
(Percentage of Pieces From Each Industry That Contain Reply Mail)
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Industry

Business Reply

Courtesy Reply

No Reply Mail

Don't Know/
No Answer

1987

2009

2010

1987

2009

2010

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

 

 

 

 

 

 

Credit Card

13.0

5.5

6.0

59.2

63.0

60.2

20.9

26.9

28.6

7.0

4.7

5.2

Bank

5.3

3.3

4.0

11.1

14.0

14.8

75.3

77.7

74.4

8.3

5.0

6.8

Securities

18.2

6.0

7.5

10.4

6.0

9.4

64.8

83.2

78.6

6.7

4.8

4.5

Money Market

24.2

6.2

5.7

15.2

10.6

11.3

54.4

78.8

78.5

6.2

4.3

4.5

Insurance

10.2

5.3

5.9

29.6

22.4

21.6

50.6

65.6

63.7

9.5

6.8

8.8

Mortgage

8.9

4.8

3.7

9.0

30.5

29.0

72.6

62.5

64.2

9.6

2.2

3.1

Total Financial

9.7

4.8

5.4

24.4

29.1

28.9

57.6

60.9

59.3

8.2

5.2

6.4

Merchants:

 

 

 

 

 

 

 

 

 

 

 

 

Supermarkets

N/A

1.0

4.7

N/A

6.4

3.5

N/A

89.9

88.7

N/A

2.7

3.1

Department Store

5.4

4.7

2.9

54.4

30.3

23.6

33.4

59.5

66.3

6.9

5.5

7.2

Mail Order

15.1

8.1

11.0

30.4

31.5

31.8

46.8

53.2

53.5

7.7

7.2

3.7

Other Store

3.0

1.1

1.3

18.4

9.2

7.5

73.1

87.2

87.2

5.5

2.5

4.0

Publisher

15.1

19.7

13.3

44.4

45.0

47.0

32.2

29.4

32.7

8.2

5.9

7.0

Land Promotion

6.2

0.0

0.0

5.7

8.5

18.7

78.0

91.5

81.3

10.2

0.0

0.0

Online auction

N/A

0.7

3.7

N/A

16.3

11.4

N/A

75.3

83.8

N/A

7.6

1.1

Restaurant

12.3

0.0

0.0

0.0

0.0

0.0

74.8

96.8

97.9

12.9

3.2

2.1

Consumer packaged goods/manufacturers

8.8

6.9

4.8

5.0

4.9

5.2

67.0

83.5

85.5

19.3

4.7

4.5

Auto dealers

3.5

1.2

1.3

2.6

2.4

2.1

86.9

93.2

93.3

7.0

3.3

3.2

Service stations

0.7

1.6

1.6

11.6

2.8

4.6

84.2

93.8

90.0

3.6

1.7

3.8

Total Merchants

8.8

5.7

4.9

35.2

19.6

18.4

47.8

70.1

71.8

8.1

4.6

5.0

Services:

 

 

 

 

 

 

 

 

 

 

 

 

Telephone

5.1

4.3

3.9

67.7

64.6

63.6

17.1

24.9

24.4

10.0

6.2

8.1

Other utility

3.3

4.2

4.9

60.0

63.8

64.1

28.7

27.4

25.9

8.0

4.6

5.0

Medical

4.3

5.0

5.5

38.2

35.6

39.5

49.6

54.3

50.4

8.0

5.1

4.7

Other professional

6.0

2.5

7.2

10.9

10.4

10.6

72.3

80.6

78.6

10.8

6.5

3.7

Leisure service

5.8

4.3

3.0

9.7

5.9

6.6

75.0

84.8

87.2

9.5

5.0

3.2

Cable TV

2.2

2.9

4.6

63.3

64.0

59.2

24.8

28.9

27.9

9.7

4.2

8.2

Computer

4.0

3.0

3.1

6.6

32.1

16.8

80.1

58.7

64.5

9.3

6.2

15.5

Craftsman

2.7

5.0

4.8

14.2

5.4

4.1

66.4

85.5

88.3

16.7

4.1

2.9

Netflix and Blockbuster

N/A

94.8

94.5

N/A

0.5

0.6

N/A

3.0

3.7

N/A

1.7

1.2

Total Services

4.4

10.2

11.3

45.9

40.3

40.6

40.5

44.5

42.8

9.2

5.0

5.4

Federal government

N/A

7.6

12.9

N/A

10.6

7.6

N/A

75.2

71.1

N/A

6.6

8.4

Nonfederal government

4.2

6.3

6.0

13.3

15.7

22.3

74.9

71.4

66.6

7.6

6.6

5.1

Social/Charitable/Political/Nonprofit

9.1

10.1

10.7

13.0

17.0

18.1

64.3

64.5

62.7

13.7

8.4

8.6

Total Nonhousehold Mail Received

7.7

7.0

7.6

30.5

28.8

28.7

52.3

57.5

55.5

9.6

6.7

8.2

Pieces per household per week

0.5

0.5

0.6

2.1

2.3

2.1

3.6

4.5

4.1

0.7

0.5

0.6

Note: Percents are row percentages within each Industry classification.


Table A2-8
First-Class Mail -- Industry Mail to Households
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Industry

Percent of Non-Household Mail Received by Households

Pieces Per Household Per Week

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

Credit Card

2.9

4.6

4.4

0.50

0.94

0.86

Bank

6.2

5.2

4.9

1.06

1.06

0.97

Securities

1.6

1.7

1.6

0.28

0.35

0.31

Money Market

0.1

0.2

0.1

0.02

0.04

0.03

Insurance

3.9

4.3

4.2

0.68

0.88

0.83

Mortgage

0.6

0.8

0.8

0.10

0.16

0.15

Other financial

0.5

0.3

0.4

0.08

0.05

0.07

Total Financial

15.8

17.0

16.3

2.72

3.48

3.21

Merchants:

 

 

 

 

 

 

Supermarkets

0.0

0.1

0.1

0.00

0.02

0.02

Department Store

2.1

0.4

0.4

0.37

0.08

0.08

Mail Order

0.9

0.4

0.4

0.16

0.08

0.09

Other Store

1.2

0.9

0.9

0.21

0.18

0.17

Publisher

1.9

0.6

0.5

0.33

0.12

0.10

Land Promotion

0.3

0.0

0.0

0.05

0.01

0.01

Online auction

N/A

0.1

0.1

N/A

0.01

0.01

Restaurant

0.0

0.0

0.1

0.00

0.01

0.01

Consumer packaged goods/manufacturers

0.3

0.5

0.4

0.04

0.11

0.08

Auto dealers

0.2

0.2

0.2

0.04

0.05

0.05

Service stations

0.0

0.2

0.2

0.00

0.03

0.03

Other Merchants

0.5

0.7

0.6

0.08

0.15

0.12

Total Merchants

7.4

4.2

3.9

1.28

0.86

0.77

Services:

 

 

 

 

 

 

Telephone

2.2

1.8

1.5

0.37

0.37

0.30

Other utility

3.0

2.3

2.3

0.51

0.47

0.45

Medical

2.8

3.1

3.1

0.47

0.63

0.61

Other professional

0.5

0.6

0.6

0.09

0.12

0.12

Leisure service

0.9

0.7

0.6

0.15

0.15

0.12

Cable TV

0.7

0.8

0.9

0.12

0.17

0.17

Computer

0.1

0.1

0.1

0.01

0.02

0.02

Craftsman

0.1

0.1

0.1

0.01

0.03

0.03

Netflix and Blockbuster

N/A

0.7

0.7

N/A

0.14

0.14

Other Services

0.8

0.9

0.8

0.14

0.18

0.17

Total Services

11.1

11.2

10.9

1.87

2.28

2.14

Federal government

N/A

1.1

1.3

N/A

0.22

0.25

Nonfederal government

2.0

1.6

1.7

0.34

0.34

0.33

Social/Charitable/Political/Nonprofit

3.4

2.7

2.7

0.59

0.55

0.53

Don't Know/No Answer

0.9

0.6

1.0

0.14

0.13

0.20

Total Industry Mail to Households

40.6

38.4

37.8

6.94

7.85

7.43

Note: Pieces per Household per Week totals do not match those in Table A2-1 due to the exclusion of
Personal Mail, Packages, and Mail Pieces for which no response was given to Mail Type.

Totals may not sum due to rounding.

 

 

 

 

 

 


Table A2-9
First-Class Mail -- Bills and Statements
Postal Fiscal Years 1987, 2009 and 2010
(Diary Data)

Industry

Percent of Total
First-Class

Pieces Per
Household per Week

Percent of Total
First-Class

Pieces Per
Household per Week

Bills 1

Statements

1987

2009

2010

1987

2009

2010

1987

2009

2010

1987

2009

2010

Financial:

 

 

 

 

 

 

 

 

 

 

 

 

Credit Card

1.8

8.8

8.3

0.3

0.8

0.7

0.1

N/A

N/A

0.0

N/A

N/A

Bank

1.0

2.1

2.1

0.2

0.2

0.2

3.2

7.2

6.5

0.6

0.6

0.5

Securities

0.1

0.1

0.1

0.0

0.0

0.0

0.7

2.6

2.5

0.1

0.2

0.2

Money Market

0.0

0.0

0.0

0.0

0.0

0.0

0.1

0.3

0.2

0.0

0.0

0.0

Insurance

1.6

4.2

4.0

0.3

0.4

0.3

0.3

0.9

0.9

0.1

0.1

0.1

Mortgage

0.1

0.7

0.6

0.0

0.1

0.1

0.0

0.1

0.2

0.0

0.0

0.0

Other Financial

0.1

0.1

0.2

0.0

0.0

0.0

0.1

0.2