Cliff Rucker

Senior Vice President, Sales and Customer Relations

October 2016



Cliff Rucker, senior vice president, Sales and Customer Relations, for the United States Postal Service (USPS), oversees the direction and management of the Sales organization, as well as business and customer support provided by the Business Service Network (BSN) and Customer Care Centers. Cliff is responsible for the following: customer acquisition; business and residential customer service support; revenue growth and retention; business development; and improving USPS market competitiveness and sales for all commercial mailers, including small, mid-sized and large businesses. He reports to the chief customer and marketing officer and executive vice president.

Under Rucker’s leadership, the USPS Sales organization has extended its reach to businesses worldwide, proving the value of postal products as an impactful medium for reaching consumers. His passion lies in playing an active role in the sales force and service functions, through the planning and execution of innovative strategies and integral initiatives that provide customers with products and services that best match their needs. 

In 1982, Rucker began his career as a part-time carrier in Anaheim, California. Prior to leading the Sales and Customer Relations organization, Cliff spent 29 years in postal operations with a proven record of accomplishment, holding a variety of positions including manager, Operations Support, where his leadership facilitated the Southern Area in reaching the Top Ranking in the National Performance Assessment three years in a row. Additionally, he served as district manager of the Houston and Oklahoma Districts, and as Executive Postmaster/Senior Plant Manager in Las Vegas, Nevada.

Rucker is a graduate of executive education programs at the Wharton School of the University of Pennsylvania and at Columbia University and is a certified Lean Six Sigma Green Belt.