Informed Delivery

Informed Delivery® is a secure, free, and optional feature that can help election officials connect with voters by providing eligible residential and personal P.O. Box consumers with a digital preview of their household’s incoming mail and the ability to manage their packages all from one location. Users can view grayscale images of the exterior, address side of automation-processed, letter-sized mailpieces via email, USPS Mobile® App or an online dashboard. Nearly 43.5M users are already signed up, with an average email open rate exceeding 64 percent. The Postal Service’s Informed Delivery feature continues to deliver on its value proposition to election officials by providing the opportunity to reach more voters, target and increase interaction with users, encourage responses to voter engagement campaigns, reach customers digitally from their physical address, and gain more returns on Election Mail campaigns.

Election Official Benefits

  • Increased Interaction. Generate multiple impressions to increase awareness of a voter registration forms, absentee ballot requests, or voted ballot return deadlines through synchronized physical and digital touchpoints.
  • Faster Responses. Use interactive content and clear call-to-actions to help encourage voter response.
  • Gain Insights. Informed Delivery Interactive Campaigns provide Election Officials the ability to gain insights from reporting.

Voter Benefits

  • Convenience. Preview incoming Election Mail via email notifications, an online dashboard, or USPS Mobile App.
  • Visibility and Security. Check what’s arriving and have peace of mind that Election Mail will be delivered.
  • Call-to-Action. Easily respond to the election official’s call-to-action by virtually interacting with them before the mailpiece physically arrives.