SAN ANTONIO — The U.S. Postal Service (USPS) recognized Shoe Sensation for innovation and industry best practices, one of 14 award winners nationwide. Awards were presented on the final day of the National Postal Forum, the largest annual trade show in the country for the mailing industry, which was held this year in San Antonio.

The Shipping and eCommerce Innovation Award acknowledges companies that have pushed the boundaries of the ecommerce landscape to accelerate package growth. These companies have created improved fulfillment processes, using advanced software and technological capabilities to get customers’ packages to them ahead of their competition. Each company’s use of USPS shipping products has resulted in a winning partnership that drives growth and improves the customer experience.

Since opening in 1984, Shoe Sensation has focused on bringing America’s top footwear brands to growing communities in the South and Midwest. Shoe Sensation created a new marketing campaign to make every customer a satisfied customer. They began a new initiative to “save the sale.” No longer would a customer leave unsatisfied because he or she could not find the right size or color shoe. Shoe Sensation worked closely with USPS and began using a ship-from-store strategy to get the right shoe delivered to the right customer within 48 hours.

By replacing a ground shipping product with an expedited shipping product, Priority Mail Commercial Plus Pricing, Shoe Sensation saw an immediate cost savings and also decreased their products’ time-in-transit. Shoe Sensation uses USPS exclusively for its eCommerce and save the sale shipping needs.

The Kentuckiana District serves ZIP Codes 400-409, 411-427 in Kentucky and 471, 476-477 in southern Indiana.

The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

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