usps | pcc | insider

May 18, 2009




The Postal Service cannot, and will not, sacrifice the excellent levels of service it provides the American public to meet its current economic challenges, Postmaster General John Potter told more than 3,000 attendees at today’s keynote address at the National Postal Forum in Washington, DC.

“Despite the challenging economy, this is not a time for panic, but rather a time for us to continue focusing on the things that matter,” he said, explaining that service, affordable pricing, growth and structural changes within the Postal Service would position USPS and the mailing industry for a stronger future.

By embracing technology and constantly modifying, adjusting and consolidating its operations, the Postal Service will become more efficient and flexible — adapting to meet the needs of the American public.

Key to building for the future, said Potter, is improving communications and partnering with the mailing industry to offer business incentives and product enhancements that will generate new revenue and strengthen the power of the mail.

While USPS continues its cost-control efforts, and matching resources to workloads, Potter cautioned mailers that no business can cost-cut its way to success. Rather, the Postal Service must focus on what will help generate new revenue and improve efficiencies — both for mailers and for USPS.

This includes offering new product and pricing incentives allowed under the Postal Accountability and Enhancement Act of 2006, and simplifying the process of doing business with the Postal Service to drive growth.

Thanking Deputy Postmaster General and Chief Operating Officer Pat Donahoe, and all postal employees, for their tremendous accomplishments in delivering service excellence and helping control costs, Potter emphasized USPS is doing what it can to help itself during the current economic crisis.

As the Postal Service continues to make changes to its operations, staffing and facilities, added Potter, USPS will have to make difficult decisions to protect its future and increase the value of the mail.

He also told NPF attendees that he is confident these actions will continue to benefit the Postal Service and the mailing industry in the future.

“The bottom line is that we’re all in this together, and we need your input,” said Potter.



As the recession continues, it is more important than ever for the Postal Service and Postal Customer Councils to work together and communicate to better serve customers, Postmaster General John Potter told the PCC Leadership Conference.

The conference — hosted by Stephen Kearney, senior vice president, Customer Relations, Alixe Johnson, manager, Customer and Industry Marketing, and Tony Racioppo, president and CEO, SDS Global Logistics Inc. — drew more than 100 PCC members. The conference was held yesterday on opening day of the NPF.

“PCCs are invaluable in helping us meet your needs and those of your customers,” said Potter. He asked PCC members to keep communications flowing and for everyone to provide feedback to help make mail more effective.

Potter said the Postal Service “is doing what needs to be done to control costs, while at the same time building for the future when the economy improves.”

Also at the conference, PCC members learned about initiatives to improve program management and support, along with tools to build membership and enhance educational opportunities. These include a revised National PCC website and database offering resources to improve communications and training opportunities. Attendees also were encouraged to take full advantage of more than 16 business tracks — with more than 140 workshops — offered at this week’s NPF.

Kearney and Johnson emphasized that the Postal Service constantly is working to make the PCC experience more rewarding and thanked members for all the time they spend helping to make the USPS-PCC partnership work.

In addition, two longtime PCC advocates from the mailing community were recognized for their contributions — departing National PCC Advisory Committee members Lou Ann Warren of the Greater Dallas PCC and Tony Racioppo of the Greater New York PCC.



Implementation of Intelligent Mail services moves into an important phase today — the Test Environment for Mailers (TEM) goes live. Successful performance in TEM allows a mailer to move to the production environment and begin the entry of actual mailings.

Tom Day, senior vice president of Intelligent Mail and Address Quality.
Tom Day, senior vice president of Intelligent Mail and Address Quality.

“Intelligent Mail has value to our customers,” said Tom Day, senior vice president of Intelligent Mail and Address Quality, at a National Postal Forum symposium on Intelligent Mail services. “It provides the ability to be more efficient in the marketplace. It helps improve customer service and cash flow management.”

Speaking to an audience of more than 300 mailers, Day explained that the Intelligent Mail barcode consolidates a number of endorsements into a single barcode of digital information to handle sortation, address correction and tracking, and will form the cornerstone in a suite of services that will support future generations of USPS products and services.
Mailers may choose from two options: Basic and Full Service.
With the Basic option, mailers will use the IM barcode on letters, flats and postcards in place of the POSTNET barcode to provide routing information. This will enable mailers to be compliant when the POSTNET code and PLANET code are retired in May 2011. The Basic option requires the essential elements of an IM barcode — service code, mailer ID and the delivery point code.

Full Service has all the elements of Basic, plus a unique identity on each mailpiece. Full Service requires unique barcodes on containers such as trays, tubs, sacks and pallets. IM Full Service provides free access to customers to “start-the-clock” — a new feature that gives customers a heads-up when their mail enters the mailstream — along with automated address correction notices at no additional charge.
Intelligent Mail services will help you make smarter business decisions. “It truly is the direction we need to take to help you provide better service to your customers,” says Day.



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