usps | pcc | insider

April 14, 2010




Mailers at the NPF hear about shipping options from Gary Reblin, vice president of Expedited Shipping.

The Postal Service is in the shipping business, and shipping is key to USPS’s future, says Gary Reblin, vice president of Expedited Shipping.

“We want USPS to be known as much for shipping as it is for mailing,” Reblin told mailers at a session at the National Postal Forum in Nashville, TN. “With the boom in online ordering, shipping will be an important part of the Postal Service’s business plan for the future.”

In large part because of the successful advertising campaign promoting Priority Mail Flat Rate Boxes, the Postal Service has gained market share and seen double-digit growth in flat-rate shipping. Equally important, innovations in pricing and product design have been a hit with customers.

New cubic pricing, an industry first, was introduced in January and bases shipping prices on the size of the box, not on the weight. This groundbreaking strategy has been well received by businesses and the mailing industry and to date more than two dozen very large shippers have signed on. Cubic pricing allows shippers to reduce shipping costs and lower their carbon footprint through the use of smaller packaging.

“Just a few years ago, we had only one pricing table for all Priority Mail,” Reblin explained. “Today, we offer channel discounts, volume discounts, contracts and now cubic pricing, and we will continue to innovate, continue to grow and, most importantly, continue to provide the best possible value and pricing for our customers.”

Other innovations include the Priority Mail Gift Card Envelope, which was introduced on a trial basis for the winter holiday season and has been expanded nationwide just in time for Mother’s Day and Father’s Day, summer weddings and school graduations. In addition, Customized Packaging — which allows customers to create boxes, envelopes, cohesive packaging and address labels that are tailored to meet their specific needs — has helped the Postal Service bring in new business.

“We believe we are the best business-to-consumer solution,” added Reblin. “Through product innovations and enhanced technology, the Postal Service will continue to deliver better value at a lower cost.”



Peer-to-peer roundtables offered opportunities to discuss a wide range of topics.

They came. They talked. They networked. One of the highlights for many of the attendees at this year’s National Postal Forum in Nashville, TN, was being able to participate in peer-to-peer roundtable groups.

“The needs of our mailers are always our top priority,” says Senior Vice President, Customer Relations Stephen Kearney, “and we hope the peer-to-peer discussion groups will provide them with the networking opportunities necessary to help them grow their business.”

More than 200 people attended yesterday’s roundtable session, which included several Postal Customer Council discussion groups.

“Being able to discuss business with your peers is just fantastic,” said Theresa Peterlein, director of Sales and Marketing at Presort Services, Grand Rapids, MI, who participated in a session on how to maximize the local PCC network. Peterlein is industry co-chair of the Mid-Michigan PCC and is in the process of organizing a one-day national webinar for PCC members.

Other roundtable discussion groups included how to get started with Intelligent Mail services, leadership best practices and global business opportunities.



The Postal Service at the NPF gave special recognition to a group of customers for their continued — and creative — use of the mail. These businesses are finding new ways to make the most of the mail to help build business and strengthen the mailing industry.

“You know your customers, you know what’s important to them and you’re constantly rethinking the role of mail in your business,” Postmaster General John Potter told the award winners. “You’re finding new ways — better ways — to use mail to build stronger relationships with your customers.”

The Strategic Business Development Award recognizes customers who have kept pace as technology advances, and used innovation to improve their operations and provide customers with a mail product that delivers increased value and business results. Recipients of this award are: AT&T Inc., BlueCross BlueShield of South Carolina,, NIKE Inc., Progressive Insurance Co., Time Warner Inc., United Automobile Insurance Group and Worldcolor.

The Creative Business Solutions Award honors postal customers who use the mail in new and different ways to help achieve their company’s business objectives. It’s mail that stands out and gets results. Recipients of this award are: General Motors, Macy’s Inc., MobileNow!, Second Rotation/Gazelle, SuperMedia Inc., OtterBox, Trader Joe’s and Walt Disney World Parks and Resorts.

From global alliances to collaboration on a smaller scale, the Postal Service values its business partnerships. The Corporate Business Achievement Awards honors companies that use postal products and services to deliver value and to help strengthen and grow their businesses. Recipients of this award are:, Arroweye Solutions, Atlantic Coast Media Group, Arandell Corp., Broadridge Financial Solutions Inc., Chrysler Group LLC, Clover Technologies, Discover Financial Services, Edward Jones, Erlanger, Ford Motor Co., Iowa Department of Public Health, Pier 1 Imports, The M.A.I.L. Group, Tractor Supply Co.,, Walgreen Co., Walz Group and Wolters Kluwer Financial Services.



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