What’s in Store
april
	retail employee bulletin
	4/1/07 – 4/30/07

The Postal Service™ teams up with Lucasfilm Ltd.
to celebrate the 30th anniversary of Star Wars. 
The Jedi Shipping/Mailing Master Sweepstakes
offers customers a chance to win a Grand Prize trip
for four to Star Wars Celebration IV in Los Angeles, or win 
a Second Prize (1 of 100) $100 eBay gift certificates.

This promotion also adds a new star to our galaxy of shipping
options — Star Wars Pre-paid Express Mail® 3-Packs — available for a limited time, 
only online! Star Wars-branded packaging will feature portraits of Yoda, Obi-Wan, and Darth Vader. The packaging will be available for pre-order on April 6 and will be available to ship on Sunday, May 6. These items will be on every fan’s list of “must-have” 
Star Wars stuff — encourage customers to pre-order the 3-Packs before it’s too late.

To commemorate the 30th anniversary of Star Wars, the 
Star Wars series stamp pane was unveiled Wednesday,
March 28. Fifteen different icons from the Star Wars 
series are depicted on these First-Class™ stamps. 

Prior to the release of these stamps, customers will 
be voting for their favorite Star Wars stamp at 
www.uspsjedimaster.com. Votes will be tallied and the 
favorite Star Wars stamp will be announced on May 25. 
This stamp will then become available for individual 
purchase in late summer 2007.

Be on the lookout for new Star Wars POP signage. 
Visit http://blue.usps.gov/advertising for more details. 

This epic promotion is sure to be a hit — take part and watch your revenue blast off!

New Rates — 
New POP Signage
Display the POP signage with the new rates on May 14. 
This will help customers learn about the changes in 
postage rates. Informed customers will pass through the 
line more quickly and can generate more retail revenue.

Now is also a great time to follow Retail Standardization practices and remove any outdated 
signage. Customers will notice the new POP signage more easily and be able to make better purchasing decisions.
Minimize Wait Times in Line!
Remind your customers they can use the APC® kiosk to mail packages and buy 
stamps — including the new Forever Stamp™.

For additional information, visit http://blue.usps.gov/marketing/retail to access the Retail Marketing Intranet site.