USPS and Home Box Office (HBO) are jointly promoting the upcoming cable network’s miniseries, John Adams, and National Card and Letter Writing Month.
The HBO production is based on the book John Adams, by Pulitzer Prize winner David McCullough. The best-selling biography of the founding father centers on the letters Adams and his wife, Abigail, wrote each other during their courtship and 54–year marriage.
USPS has launched a multifaceted 60-day campaign highlighting the HBO series’ focus on the Adams’ family letters and encouraging Americans to rediscover letter writing — especially in March during National Card and Letter Writing Month.
The USPS campaign includes a national cancellation featuring an Adams quote, “Let us dare to read, think, speak and write,” and a new Web site — www.poweroftheletter.com. Postal receipts from point-of-service terminals and Automated Postal Centers will include the Adams quote and the Web site. Standees and window clings will appear in nearly 12,000 Post Offices around the country promoting the Web site and the miniseries.
HBO will premiere its seven-part miniseries with two episodes on Sunday evening, March 16. Episodes 3–7 will air the subsequent five Sundays, with the series ending April 20.
