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Postal Bulletin 22229 >
Information Desk > Marketing > Business Connect “4 Seasons of Success” Contest Kit: Quarter 3, Spring FY 2008
The Business Connect™ Contest for Quarter 3, for Spring FY 2008, runs from April 1, 2008, to June 30, 2008, and is focused on conducting five Business Connect activities in which two activities discuss international shipping services and three activities promote USPS.com® as a resource for customer information and education about our prices and services.
The Business Connect Kit for Quarter 3 includes the following materials:
- Letter to Postmasters and Station and Branch Managers, Small Business Specialists, and Business Development Teams, which is a message from the chief marketing officer describing the promotional materials. See Exhibit 1, page 61.
- Business Connect Contest Guide, which describes the Quarter 2 contest. This Guide provides tips to prepare an effective presentation to encourage customers to go online and take advantage of our international shipping services. See Exhibit 2, pages 62–63.
- International FAB Sheet, which is a multi-panel promotional brochure that can be left behind with customers. The brochure highlights key features and benefits of our international shipping services. See Exhibit 3, pages 64–64.
The Business Connect Kit for Quarter 3 can be downloaded from the Business Connect Resource Center at http://blue.usps.gov/marketing/businessconnect/welcome.htm. Also at that site, participants who have access to the Business Connect Data Center can order additional copies of the International FAB Sheet — click on Go to Business Connect Data Center/Reports; then, once logged in, click on Order Supplies.
For more information, see the article titled “’The 4 Seasons of Success’ Business Connect Contest — Quarter 3,” starting on page 66 in this issue of the Postal Bulletin.
— Customer Development,
Customer Service, 3-27-08
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