Suggested Planning Timeline for First Day of Sale and Special Dedication Events

Action	Suggested Timing
1. Send invitations to local and area dignitaries.	A few weeks before event
2. Send announcements and invitations to employees.	A few weeks before event
3. Distribute public service announcement to radio/TV.	A few weeks before event
4. Distribute news release.	A few weeks before event
5. Distribute media advisory to all news media.	1 week before event
6. Remind invited dignitaries about event via telephone.	5 days before event
7. Redistribute media advisory to all news media.	1 to 2 days before event
8. Make follow-up calls to local news media.	1 day before event
9. Distribute day-of-issuance news release.	Day of event
10. Send letter to newspaper editor thanking community.	1 day after event
11. Send media clips to area Corporate Communications manager.	Within 1 week after event

Note: If you have any questions or need assistance with any of these items, please notify your Corporate Communications local contact.