Postal Bulletin 22241 >
Alzheimer’s Awareness Publicity Kit > Suggested Planning Timeline for First-Day-of-Sale and Special DedicationEvents
1. Send invitations to local and area dignitaries.
A few weeks before event
2. Send announcements and invitations to employees.
3. Distribute public service announcement to radio/TV.
4. Distribute news release.
5. Distribute media advisory to all news media.
1 week before event
6. Remind invited dignitaries about event via telephone.
5 days before event
7. Redistribute media advisory to all news media.
1 to 2 days before event
8. Make follow-up calls to local news media.
1 day before event
9. Distribute day-of-issuance news release.
Day of event
10. Send letter to newspaper editor thanking community.
1 day after event
11. Send newspaper clips to area Corporate Communications manager.
Within 1 week after event
Note: If you have any questions or need assistance with any of these items, please notify your Corporate Communications local contact.