Publicity Ideas

Copy the First-Day Event Theme

On Thursday, October 16, the Blanchette Rockefeller Neurosciences Institute will host the first-ever “Interna­tional Forum on Memory and Memory Disorders” at the West Virginia University Alumni Center. Hundreds of researchers, leading pharmaceutical and healthcare com­panies, distinguished public servants, members of the medical community, and students from surrounding universities will be on hand for the forum. The first-day-of-issue event will take place October 17, and it will highlight the grand opening of the Institute (BRNI) in Morgantown, WV, dedicated to the study of both memory and memory disorders for purposes of prevention, diagnosis, and treatment.

Because the stamp has significant national importance, it is a good idea to contact your Postal Service Government Relations representative for guidance in involving elected officials when planning your event. (See page 11 for the list of Government Relations contacts.)

Your area Corporate Communications representatives are available and ready to assist you in generating publicity for your events. (See page 10 for the list of area Corporate Communications contacts.)

Other Event Ideas

The release of these stamps offers an ideal opportunity for postal communities in each state to draw attention to dementia-related illnesses and connect with residents and community leaders. There are many ways to generate local media interest in the Alzheimer’s Awareness stamp.

  • Host an Alzheimer’s Awareness day to provide infor­mation and training for your local community. Invite local Alzheimer’s chapters to display pamphlets and visuals describing the early warning signs. Invite caregivers to receive tips on how to care for and safeguard family members or patients suffering with memory illnesses. Contact local chapters of the various Alzheimer’s organizations in your area for resources.
  • Participate in clinical studies or in an Alzheimer’s Association Memory Walk event in your neighbor­hood or community to bring awareness to Alzhe­imer’s. Visit for more information.
  • Sponsor the Alzheimer’s Foundation of America National Commemorative Candle Lighting on November 13 or an event to promote early detection on National Memory Screening Day, November 18. Visit for more details. Host a press conference announcing the issuance of the Alzhe­imer’s Awareness stamp. Participants might include the postmaster and the head of the local chapters of the Alzheimer’s Association, Alzheimer’s Foundation of America, or the National Institute on Aging (NIA) through the Alzheimer's Disease Centers. The NIA Alzheimer’s Disease Education and Referral Center also offers free information and publications you can request and provide at the event. Visit for these resources.
  • Develop an Alzheimer’s Awareness display at your Post Office and invite local dementia-related organi­zations to contribute images for a colorful and engaging display.
  • Plan an event at the local library or other public loca­tion and include a display of an enlargement of the new stamp. Invite appropriate speakers including congressional, civic, and community leaders.
  • Invite groups of children to write letters on how Alzheimer’s affects their families to be displayed in the local library or community center, written to a real or imaginary friend about “How Alzheimer’s disease makes my family feel.”