Suggested Publicity Ideas for Developing Events

• Invite the community and media to a demonstration of how to use APCs in Spanish.
• Invite the community and media to Passport Fairs targeted to the Hispanic population. Ensure Spanish-speaking clerks are onsite.
• Consider promoting Dinero Seguro at shopping cen­ters in Hispanic neighborhoods, with flyers posted in Hispanic-owned businesses and grocery stores (bodegas).
• Promote contract postal units (CPUS) in shopping centers in Hispanic neighborhoods.
• Leverage Hispanics on stamps as an entry to com­munity and business activities.
• Conduct business seminars targeting Hispanic-owned businesses. use as a platform for promoting the entire suite of services at USPS.COM.
• Look for opportunities with Univision, Telemundo, and CNN in Español, especially in major Spanish-language news media locations, such as Los Ange­les, Miami, Southwestern states, and in the New York metro area.
• Secure spots on radio talk/news shows, focusing on CNN in Español and the Hispanic Radio Network.

Many press releases and postmaster outreach articles are available in Spanish translations. Contact the Corporate Communications staff person for your district for assistance with media outreach.