SUBJECT: 2008 Holiday Campaign



As our busiest time of year approaches, Postal Service employees have the opportunity to show our customers the outstanding service we provide. It is our season to shine.

While retailers start their holiday sales earlier and earlier, for most people the season does not begin until they start mailing their cards and gifts.

This season we want to call attention to the value we provide with our shipping and online services. Too many people do not realize what a great bargain our shipping prices are and how conveniently they can take care of all their shipping needs at usps.com.

We will have a national holiday kickoff on Tuesday, December 2, in as many cities and towns as possible to show our customers how they can do all of their shipping online at usps.com, while saving money from the comfort of their home. Corporate Communications is targeting the top 45 media markets at a minimum.

We need to get the word out about the following advantages we offer over the competition:

o	Lower prices
o	Online price savings
o	Free boxes and envelopes
o	Free package pickup
o	No fee for Saturday delivery
o	No fuel surcharge

Corporate Communications is prepared to help plan promotions and events in your location to draw public interest and media attention to our online shipping services. We ask for your cooperation and support in participating in events in your area. 




________________________				__________________________
(signature)						(signature)
Patrick R. Donahoe					Stephen M. Kearney
Deputy Postmaster General				Senior Vice President
and Chief Operating Officer				Customer Relations