FY12 PQ2 Business Connect Kit
Letter 508

Cliff Rucker
Vice President, Sales
United States Postal Service
December 2011
To: Postmasters; Station and Branch Managers; Area Managers, Marketing: District Managers; District Managers, Marketing; Post Office Operations Mangers; District Mangers, Shipping and Mailing Solutions; Area Managers, Shipping and Mailing Solutions
CC: Sales Teams, Business Development Specialists
Subject: Quarter 2 Business Connect® Contest – Promote Every Door Direct Mail™ (EDDM™) and the Direct Mail Hub™
For this quarter’s contest, you will be focusing on the benefits of Direct Mail and promoting EDDM and our Direct Mail Hub website. At the Direct Mail Hub website, your customers can create their own targeted Direct Mail or locate a provider who can create a mailing for them. See the contest guide for more information.
Your efforts will be rewarded with the chance to win a 4-day, 3-night trip for two to the Stamp Dedication Ceremony “The War of 1812: USS Constitution” in Boston, MA, August 17-20. This 2012 issuance begins the U.S. Postal Service® series commemorating the bicentennial of the War of 1812.
To qualify for the contest: Complete 5 Business Connect activities on the topic of EDDM/Direct Mail Hub. Once you’ve documented your activities in the Business Connect Data Center (BCDC), your name will be entered into a random drawing for a chance to win the grand prize or one of fifty $50 gift certificates.
Please review these enclosed materials to help you prepare for your meetings:
•	Q2 Contest Guide – Refer to this guide for contest guidelines, product overviews, and presentation tips.
•	EDDM Retail™ and Direct Mail Hub brochure – Use this as a leave-behind at customer meetings.
•	Tear Pads for carriers – Distribute them to your Letter/Rural Carriers so they can share them with business customers who express interest in Direct Mail.
•	Direct Mail Presentational DVD – Play during your group events with local businesses.
•	Standard Mail® flat samples – Use these samples to demonstrate the required EDDM formats. 
Note: You can order more leave-behinds (while supplies last) from the BCDC order site to further assist you with your efforts.
If you have questions, please contact your District Manager, Shipping and Mailing Solutions or your District Marketing Manager. Good luck and thanks for your hard work and commitment to our success.
Sincerely,
Cliff Rucker

475 L’Enfant Plaza SW
Washington, DC 20260-5005