PCC Advisory Committee Teleconference Minutes
November 18, 2010

Attendees

Industry:				Postal:						
Tracey Dunlap 				Steve Kearney (accompanied by Connie Totten-Oldham)
Theresa Peterlein			Alixe Johnson 			
Art Gerckens				Rick Cooper
					Bill Zapor (representing Laurie Timmons)		
Absent 				Tony Williams
Dorothy Cottrill				Pete Allen
 					Joe Porporino
					Steve Roberts
					Jamie McHenry
					Lewis Johnson
								  		 
1.	Opening Remarks
Steve Kearney and Alixe Johnson welcomed and thanked the members for their continuing support and active participation on the Postal Customer Council Advisory Committee (PCCAC), including the significant role they played in the success of National PCC Day 2010.  

2.	National PCC Day 2010 Feedback and Survey Results
•	Program was executed well and there was a clear indication that the broadcast was much improved over the 2009 event
•	Tracey Dunlap (2009 PCC of the Year Award winner – Greater Portland PCC) is working closely with the 2010 PCC of the Year Award winner (Debbie Scott, Tampa PCC) to share important knowledge as host of National PCC Day 2011
•	Members praised Tracey and Steve Hernandez (former member) for the outstanding job they did with the awards presentation segment.  In addition, Tony Williams did a terrific job in his segment with Pat Donahoe.

3.	2011 National Postal Forum (NPF) Update 
•	Approximately 220 workshop proposals were submitted 
•	Approximately 120 sessions will be offered, including more in-depth / advanced classes for the seasoned mailers
•	A number of the most popular workshops will be offered more than once
•	PCC Leadership Track continues to improve each year and is a major attraction 
•	New Postmaster General will host the Monday Morning General Session
•	Peer-to-Peer Roundtables will be held on Monday from 4:30pm – 6:00pm
•	Executive Briefing (1.5 – 2.0 hour sessions in the morning and afternoon) will be held on Tuesday to provide an update on the USPS action plan announced on March 2, 2010.  The morning session will provide an overview of actions to date and the afternoon session will discuss the results of the two Innovation Symposiums, PCC feedback and the status of ideas that are being pursued by USPS.
•	NPF is targeting C-level attendees through higher level workshops and the Executive Briefings.
•	Convention Center is a large facility and is within walking distance of the host hotels, San Diego Marriott & Marina, Hilton San Diego Bayfront and Omni San Diego.

4.	PCC Innovation and Growth Ideas Initiatives
Best Practices Submissions
•	Twenty (20) PCCs submitted their top 3 ideas
•	Some of the ideas included:  Sustainability, Targeted Mailings, Reduced Undeliverable Mail, Targeting the Younger Generation, Logistics, etc.

Board of Governors Luncheon (October 19, 2010)
•	Nineteen (19) PCC industry co-chairs attended from across the country
•	Governors speak well of the PCC Network
•	PCC input is critical to the future success of the Postal Service
•	Revenue growth ideas to be posted on the National PCC Web site

Exploring Marketplace Needs through PCC Feedback Webinars (Week of October 25, 2010)
•	Five (5) webinars were conducted
•	Theresa Peterlein, industry co-chair – Mid-Michigan PCC, facilitated the sessions 
•	Twenty-five (25) – 30 participants (low attendance was attributed to activities leading up to state and federal elections)
•	Obtained direct feedback from PCC industry members on three USPS service lines:  Marketing Mail, Correspondence and Transactions, and Package Services
•	Regarding Marketing Mail feedback, many companies are using TV ads as part of their marketing strategies.
•	Participants submitted answers to several questions for each service line
•	Opportunity to provide feedback is being extended to December 22, 2010 to those who were unable to attend one of the webinars (webinar presentation and questions will be sent to PCC industry members)
•	Final collection of ideas will be shared with the PCCAC members

Innovation Symposium (October 13, 2010)
Collaboration with senior leaders and issue experts to brainstorm innovation and growth concepts for creating new Postal Service business opportunities and partnerships 
•	Approximately 150 “C” level customers participated in 10 different  breakout sessions
•	Each breakout group prioritized and presented the best concepts
•	Postal Service will synthesize all findings and share with participants, including attendees at the Executive Briefing to be held on Tuesday, May 3, 2011 at NPF 

5.	Subcommittee Reports

Communication / Networking – Theresa Peterlein & Tony Williams
Two new members have joined the committee

Webinars: 
•	Three webinars have been completed and future ones will be conducted quarterly
•	Next nationwide webinar to be conducted during February or March 2011 (topic to be determined) 

Communication Plan:
•	Will be developed to encourage businesses to participate at the nearest PCC
•	Working with District Managers to ensure there is more diverse participation at PCCs, representing small, medium and large PCCs

Additional FY2011 Projects:
•	Industry and Postal Co-Chair Survey (better understanding of their needs)
•	PCC Management Insights Article – (importance of enhancing the values of PCCs through communications)
•	Web30 (1/2 hour mini webinars on topics of interest to PCCs)

Education – Tracey Dunlap

Podcasts Key Objectives
•	Provide monthly podcasts interviewing postal execs or postal subject matter experts
•	Produce podcasts to be 5-7 minutes in length
•	Post podcasts on the PCC Web site
•	Distribute podcasts to PCC Postal and Industry Chairs via email
•	Create discussion points that would promote continued enrichment at the local level  Example:  have local postal representative help lead a discussion with local mailing community
•	Provide certificates to PCCs that use podcasts as an educational format

Current Results and Future Plans:
•	First podcast has been completed, featuring Senior Vice President Steve Kearney, Customer Relations, focusing on the importance of the PCC Network; currently posted on the National PCC Web site  
•	Future podcasts to featured Pat Donahoe and Paul Vogel; podcasts to focus on three (3) key messages:  Operations Efficiency, Total Customer Experience and Revenue Growth Opportunities 
•	Three (3) existing workshops-in-a-box are being updated
•	New Shipping Services Price Change (effective January 2, 2011) workshop-in-a-box will be posted in the National PCC Web site in the near future

Membership – Dorothy Cottrill

•	Mailing List Tips and Mentoring Program projects were completed and posted on the National PCC Web site as best practices
•	The Value of PCC Membership project is a back-to-basic paper for PCCs to use at the beginning of the year.  Projected to be completed in December. 
•	Updating of the current Value of PCC Membership workshop-in-a-box might be transferred to the Education Subcommittee
•	Meeting scheduled for December 1, 2010 to discuss additional projects for FY 2011

Recognition – Art Gerckens
•	Determine criteria / requirements for a possible Innovation Recognition Award
•	Establish a possible award for recognizing PCCs that receive consecutive Gold Level awards
•	Develop a program to celebrate the 50th Anniversary of the PCC Network in 2011
•	Offer webinars for the 2011 National PCC Day award criteria

Recorded by:  Lewis Johnson
Approved by:  Alixe Johnson