PCC Advisory Committee Teleconference Minutes

October 11, 2012

Industry Attendees:
Theresa Peterlein, Peterlein Consulting
Larry Chaido, TransGlobal Consultants
Naomi Quiram, Gustavus Adolphus College (Absent)

Postal Attendees
Maura Robinson
Sharon Owens
Tony Williams 
Laurie Timmons 
Rick Cooper
Pete Allen
Margaret Pepe
Anthony Frost 
Lewis Johnson

Opening Remarks 
Maura Robinson thanked the members for their participation and contributions to the success of National PCC Week 2012.  It was a transition year and there are lessons to be learned.  In addition to workshops-in-a-box, there is a need to expand the PCC education program.

2012 National PCC Week Survey Results Summary
•	There were 565 respondents.
•	The overall experience was rated 76.0%:  Excellent / Very Good.  
•	The overall content of the DVD received a rating of 74.1%:  Excellent / Very Good.  
•	86.9% said length of DVD was “about right.”
•	Officer and HQ executive’s contribution to local events was rated 82.5%:  Extremely Satisfied / Very Satisfied.  
•	In addition to the customized remarks, PCCs like having the officers speak about their area of expertise.  
•	After the PMG’s remarks, there should be a local flavor. 
•	Senior officers enjoyed attending more than one PCC event.  It was very productive.
•	Seventy-seven percent (77.0%) preferred having the announcement of the PCC award winners separate.  However, many would like to have seen at least the PCC leadership awards mentioned at the end of the DVD.
•	The DVD approach offered more flexibility in scheduling of events and officers.
•	Scheduling of officers at next year’s events:
o	Planning officer speaking assignments should start during the spring prior to National PCC Week.  Therefore, PCCs must plan their events much earlier.  This should also be the case with the assignment of the HQ executive leadership team members.

Postal Customer Cafés Update
•	The café webinars will start on October 18, 2012 and are expected to end on November 15, 2012.  There will be 21 webinars offered, including two make-up sessions.
•	The webinar questions have been finalized.  They are:
1.	What was the highlight of your event for National PCC Week 2012?  If you did not hold an event, why not?
2.	As an industry representative, what was the highlight of the National Postal Forum experience if attended?  If you have never attended, why not?
3.	We currently do not have a social media policy for PCCs, but if we did, what would you like to see?
4.	Open Forum – Best Practice, Support, etc.
•	The webinars were announced to PCCs on October 11, 2012.  This year’s format will include smaller groups of participants.  Theresa Peterlein will host all 21 webinars.

National PCC Website Redesign Initiative
•	The intent is to simplify the navigation of the site, as well as make it more user-friendly. 
•	Information will be organized in a more logical fashion.

Education & Training Committee Update
•	Explore the possibilities of developing an Education Hub for PCC on RIBBS, National PCC Website, etc.  Some of the potential items on the page will include:
o	PCC Educational Classroom
o	USPS Officer Briefing DVDs
o	Recorded webinars hosted by USPS officers and executives
o	Web-on-Demand Service
o	Action Calendar
o	Selected Templates
o	Links to Other USPS website information (i.e., About USPS, Inspection Service, etc.)
•	The architectural design of the RIBBS site is going to be totally redone.
•	To ensure information posted on RIBBS is accurate and up to date, there needs to be a systematically review of the content.  Date stamping the posted information might be a viable way to make sure all information is current.
•	SurveyMonkey is expected to be used on a periodic basis to determine what educational material industry representative would like to have.  
•	The 3rd Wednesday of each month at noon a live nationwide-PCC workshop is expected to be hosted via a WebEx.

PCC Recognition Programs
2013 PCC Leadership Awards:  Proposed General Guidelines
•	Of the total number of PCCs, less than 27.0% participated by submitting nominations.  The HQ PCC liaisons / mentors have been given responsibility to increase participation.
•	It was agreed to that the District Manager (DM) of the Year Award will remain unchanged.
•	Full consideration will be given to adding the following awards:
o	Growth
o	Lifetime Achievement: 1 industry and 1 postal.
•	It was recommended that the recognition period be changed from July 1 to June 1.
•	It was stated that full consideration should be given to acknowledging all award nominations (i.e., letter of accomplishment, certificate of appreciation, etc.)
•	In addition to the Communication Excellence and Education Excellence awards, it was suggested that all nominations should be uniformed and submitted using the Postal Service STAR (Situation / Task, Action, and Results) format.

2013 Premier PCC Awards Requirements
•	Over 50.0% of the PCCs achieved one of the three certificate levels available:  Bronze, Silver or Gold. 
•	The HQ PCC liaisons / mentors have been charged with increasing participation by ensuring all PCCs achieve the Bronze Level.
•	It was recommended that the recognition period be changed from July 1 to June 1.
•	PCCs will continue to submit their completed nomination forms and supporting documents to their DMs for review and approval.  To explain the importance of the DM’s role in the approval process, the HQ PCC team will make sure an email is sent to all area vice presidents that outline expectations, including “cc” to DMs, area marketing managers, and district marketing managers.
•	A Platinum Level of achievement should be added.  This would be based on having achieved the Gold Level for “x” number of years (i.e., five years in a row).  Recipients of this award could be used to assign HQ officers / executives to National PCC Week events.
•	It was concluded that the Gold Level requirement for PCCs to attend the National Postal Forum would remain as such.  

Action Item Status

In-Progress:
1.	Continue to explore the use of Social Media by PCCs.  Status:  Still under review….Rick

2.	Revisit the format and objective of the Cafés, including hosting them on a smaller scale (i.e., district level) and not to exceed 25 per teleconference.  Status:  Completed.

3.	Determine if PCCs can use Picture Permit for their mailing using the G-10 Permit, including the PCC logo.  Status:  Approval has been granted, registration completed, and application submitted.  To identify an industry member to create the Picture Permit sample mailpieces to be used by PCC (i.e., letter-size, postcard, newsletter)….Lewis

4.	Review Publication 286 for revisions.  Status:  The initial phase regarding financial concerns is underway.  Going forward, the best approach will be to take a very methodical look at the other sections of the publication.  This will include determining what might need to be revised, get legal review, and then reach out to the PCCs for obtain their input / feedback….Lewis / Margaret

Next PCCAC Meeting:  To be scheduled in conjunction with the November 2012 MTAC meeting….Lewis 

Prepared by:  Lewis Johnson					Approved by:  Pete Allen